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 UNITED
STATES

 SECURITIES
AND EXCHANGE COMMISSION

 WASHINGTON,
D.C. 20549

 FORM
 10-K/A

 (Amendment
No. 1)

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For
the fiscal year ended December 31, 2023

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the transition
period from to

 Commission
file number: 001-40400

 (Exact
name of registrant as specified in its charter)

 Delaware

 46-1942864

 (State
 or other jurisdiction of

 (I.R.S.
 Employer

 incorporation
 or organization)

 Identification
 No.)

 1400
Lavaca Street

 Austin,
 TX 78701

 (Address
of principal executive offices, including zip code)

 (209) 651-0172

 (Registrant's
telephone number, including area code)

registered pursuant to Section 12(b) of the Act:

 Title
 of each class

 Trading
 Symbol(s)

 Name
 of each exchange on which registered

 Stock, par value $0.0001 per share

 DBGI

 The
 Nasdaq Stock Market LLC

 Warrants,
 each exercisable to purchase one share of common stock

 DBGIW

 The
 Nasdaq Stock Market LLC

registered pursuant to Section 12(g) of the Act: None

by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES NO

by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. YES NO

by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days. Yes No

by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule
405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant
was required to submit such files). Yes No

by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting
company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer,"
"smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.

 Large
 accelerated filer

 Accelerated
 filer

 Non-accelerated
 filer

 Smaller
 reporting company

 Emerging
 growth company

 If
an emerging growth company, indicate by check mark if this registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness
of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered
public accounting firm that prepared or issued its audit report.

 If
securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant
included in the filing reflect the correction of an error to previously issued financial statements.

by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation
received by any of the registrant's executive officers during the relevant recovery period pursuant to §240.10D-1(b).

by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No

 The
aggregate market value of the common stock held by non-affiliates of the registrant, based on the closing price of the shares of common
stock on June 30, 2023 as reported by The Nasdaq Stock Market LLC on such date was approximately $ 5,212,133. Shares of the registrant's
common stock held by each executive officer and director and by each other person who may be deemed to be an affiliate of the registrant
have been excluded from this computation. This calculation does not reflect a determination that certain persons are affiliates of the
registrant for any other purpose.

 As
of April 15, 2024, the Company had 1,698,568 shares of common stock, $0.0001 par value, issued and outstanding.

 Documents
Incorporated by Reference: None.

 Explanatory
Note

 On
April 15, 2024, Digital Brands Group, Inc. (the "Company") filed its Annual Report on Form 10-K for the fiscal year
ended December 31, 2023 (the "Original Filing"), with the Securities and Exchange Commission ("SEC"). This
Amendment No. 1 on Form 10-K/A ("Amendment No. 1") is being filed to correct the Company's previously issued
consolidated statement of operations and related financial information for the fiscal year ended December 31, 2022
contained in the Original Filing. This corrected consolidated statement of operations was previously reported in Form S-1 on September 18, 2023.

 As
previously disclosed, on June 21, 2023, the Company and the former owners of Harper & Jones, LLC ("H&J") executed
a Settlement Agreement and Release (the "Settlement Agreement") whereby contemporaneously with the parties' execution
of the Settlement Agreement (i) the Company agreed to make an aggregate cash payment of $229,000 to D. Jones Tailored Collection, Ltd.
("D. Jones"), (ii) the Company issued 1,952,580 shares of common stock to D. Jones, and (iii) the Company assigned and transferred
100% of the Company's membership interest in H&J to D. Jones. This transaction is known as the "H&J Settlement."

 The
H&J Settlement was accounted for a business disposition in accordance with the Financial Accounting Standards Board's Accounting
Standards Codification 810-40-40-3A. As of June 21, 2023, the Company no longer consolidated the assets, liabilities, revenues and expenses
of H&J. Accordingly, certain prior year accounts have been reclassified to conform with current year presentation regarding income
(loss) from discontinued operations. H&J's assets and liabilities as of December 31, 2022 have also been reclassified on the
Company's consolidated balance sheet.

 The
retrospective adjustments to account of the discontinued operations classification of H&J had the following impacts: (i) revenue
decreased from $14.0 million to $10.3 million, (ii) gross profit decreased from $5.9 million to $3.5 million, (iii) operating expenses
decreased from $38.0 million to $24.8 million, (iv) loss from continuing operations decreased from $38.0 million to $2.1 million, and
(v) loss from discontinued operations increased from $0.0 million to $10.9 million. Net loss of $38.0 million was unaffected by the adjustments.
See Note 5 to the Company's consolidated financial statements included herein.

 Part
 II — Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations and

 Part
 II — Item 8. Financial Statements.

 In
addition, Part IV – Item 15. Exhibits and Financial Statement Schedules has been amended to provide (i) certifications of the Company's
principal executive officer and principal financial officer dated as of the date of this Amendment No. 1, (ii) consents of the Company's
independent auditors for the fiscal years ended December 31, 2023 and 2022, respectively, and (iii) a description of the capital stock
of the Company.

No. 1 speaks as of the filing date of the Original Filing, and does not reflect events that may have occurred subsequent to the filing
date of the Original Filing. Except as described above, no other changes have been made to the Original Filing. Amendment No. 1 should
be read in conjunction with the Original Filing and the Company's other filings with the SEC. The filing of this Amendment No.
1 is not an admission that the Original Filing, when filed, included any untrue statement of a material fact or omitted to state a material
fact necessary to make a statement not misleading.

 ITEM
 7.

 MANAGEMENT'S
 DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 The
following discussion and analysis of our financial condition and results of operations should be read in conjunction with the historical
financial statements of the relevant entities and the pro forma financial statements and the notes thereto included elsewhere in this
Form 10-K. This discussion and analysis contains forward-looking statements that involve risks and uncertainties. Our actual results
may differ materially from those anticipated in these forward-looking statements as a result of various factors, including those set
forth under "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements."

 Unless
otherwise indicated by the context, references to "DBG" refer to Digital Brands Group, Inc. solely, and references to the
"Company," "our," "we," "us" and similar terms refer to Digital Brands Group, Inc., together
with its wholly-owned subsidiaries Bailey 44, LLC ("Bailey"), Harper & Jones LLC ("H&J"), MOSBEST, LLC
("Stateside") and Sunnyside ("Sundry").

 Business
Overview

 Recent
Developments

 We
entered into a license deal for Bailey 44 in January 2023 that is paid quarterly based on the results. We have received two license payouts
since November 2023 for approximately $124,000 in total. The licensee has asked to add additional categories to their current offering,
which we agreed to.

 We
entered into a retail store sublease for approximately 3.5 years at the Simon Premium Outlet in Allen, TX, a suburb of Dallas. We plan
to open the store in April 2024. We expect the store to generate meaningful cash flow as we already have excess product that we can sell,
which means we will not have to use cash to create inventory for sale. We expect the store to generate over $1.5 million in annual revenue
and over $500,000 in free cash flow.

 We
have been involved in a dispute with the former owners of Haper & Jones, LLC ("H&J") regarding our obligation to
"true up" their ownership interest in our company further to that membership interest purchase agreement dated May 10, 2021
whereby we acquired all of the outstanding membership interests of H&J (as amended, the "H&J Purchase Agreement").
Further to the H&J Purchase Agreement, we agreed that if, at May 18, 2022, the one year anniversary of the closing date of our initial
public offering, the product of the number of shares of our common stock issued at the closing of such acquisition multiplied by the
average closing price per share of our shares of common stock as quoted on the NasdaqCM for the thirty (30) day trading period immediately
preceding such date plus the gross proceeds, if any, of shares of our stock issued to such sellers and sold by them during the one year
period from the closing date of the offering does not exceed the sum of $9.1 million, less the value of any shares of common stock cancelled
further to any indemnification claims or post-closing adjustments under the H&J Purchase Agreement, then we shall issue to the subject
sellers an additional aggregate number of shares of common stock equal to any such valuation shortfall at a per share price equal to
the then closing price per share of our common stock as quoted on the NasdaqCM. We did not honor our obligation to issue such shares
and the former owner of H&J have claimed that they were damaged as a result.

 On
June 21, 2023, the Company and the former owners of H&J executed a Settlement Agreement and Release (the "Settlement Agreement")
whereby contemporaneously with the parties' execution of the Settlement Agreement (i) the Company made aggregate cash payment of
$229,000 to D. Jones Tailored Collection, Ltd. ("D. Jones"), (ii) the Company issued 78,103 shares of common stock to D.
Jones at a per share purchase price of $17.925 which represented the lower of (i) the closing price per share of the Common Stock as
reported on Nasdaq on June 20, 2023, and

 (ii)
the average closing price per share of Common Stock as reported on the Nasdaq for the five trading days preceding June 21, 2023, and
(iii) the Company assigned and transferred one hundred percent (100%) of the Company's membership interest in H&J to D. Jones.
This transaction is known as the "H&J Settlement".

 Our
Company

 Digital
Brands Group is a curated collection of lifestyle brands, including Bailey 44, DSTLD, Stateside, Sundry and ACE Studios, that offers
a variety of apparel products through direct-to-consumer and wholesale distribution. Our complementary brand portfolio provides us with
the unique opportunity to cross merchandise our brands. We aim for our customers to wear our brands head to toe and to capture what we
call "closet share" by gaining insight into their preferences to create targeted and personalized content specific to their
cohort. Operating our brands under one portfolio provides us with the ability to better utilize our technological, human capital and
operational capabilities across all brands. As a result, we have been able to realize operational efficiencies and continue to identify
additional cost saving opportunities to scale our brands and overall portfolio.

 Our
portfolio consists of four significant brands that leverage our three channels: our websites, wholesale and our own stores.

 44 combines beautiful, luxe fabrics and on-trend designs to create sophisticated ready-to-wear capsules for women on-the-go.
 Designing for real life, this brand focuses on feeling and comfort rather than how it looks on a runway. Bailey 44 is primarily a
 wholesale brand, which we are transitioning to a digital, direct-to-consumer brand.

 DSTLD
 offers stylish high-quality garments without the luxury retail markup valuing customer experience over labels. DSTLD is primarily
 a digital direct-to-consumer brand, to which we recently added select wholesale retailers to generate brand awareness.

 is an elevated, America first brand with all knitting, dyeing, cutting and sewing sourced and manufactured locally in Los Angeles.
 The collection is influenced by the evolution of the classic T-shirt offering a simple yet elegant look. Stateside is primarily a
 wholesale brand that we will be transitioning to a digital, direct-to-consumer brand.

 offers distinct collections of women's clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms
 and other accessory products. Sundry's products are coastal casual and consist of soft, relaxed and colorful designs that feature
 a distinct French chic, resembling the spirits of the French Mediterranean and the energy of Venice Beach in Southern California.
 Sundry is primarily a wholesale brand that we will be transitioning to a digital, direct-to-consumer brand.

 We
believe that successful apparel brands sell in all revenue channels. However, each channel offers different margin structures and requires
different customer acquisition and retention strategies. We were founded as a digital-first retailer that has strategically expanded
into select wholesale and direct retail channels. We strive to strategically create omnichannel strategies for each of our brands that
blend physical and online channels to engage consumers in the channel of their choosing. Our products are sold direct-to- consumers principally
through our websites and our own showrooms, but also through our wholesale channel, primarily in specialty stores and select department
stores. With the continued expansion of our wholesale distribution, we believe developing an omnichannel solution further strengthens
our ability to efficiently acquire and retain customers while also driving high customer lifetime value.

 We
believe that by leveraging a physical footprint to acquire customers and increase brand awareness, we can use digital marketing to focus
on retention and a very tight, disciplined high value new customer acquisition strategy, especially targeting potential customers lower
in the sales funnel. Building a direct relationship with the customer as the customer transacts directly with us allows us to better
understand our customer's preferences and shopping habits. Our substantial experience as a company originally founded as a digitally
native-first retailer gives us the ability to strategically review and analyze the customer's data, including contact information,
browsing and shopping cart data, purchase history and style preferences. This in turn has the effect of lowering our inventory risk and
cash needs since we can order and replenish product based on the data from our online sales history, replenish specific inventory by
size, color and SKU based on real times sales data, and control our mark-down and promotional strategies versus being told what mark
downs and promotions we have to offer by the department stores and boutique retailers.

 We
define "closet share" as the percentage ("share") of a customer's clothing units that ("of closet")
she or he owns in her or his closet and the amount of those units that go to the brands that are selling these units. For example, if
a customer buys 20 units of clothing a year and the brands that we own represent 10 of those units purchased, then our closet share is
50% of that customer's closet, or 10 of our branded units divided by 20 units they purchased in entirety. Closet share is a similar
concept to the widely used term wallet share, it is just specific to the customer's closet. The higher our closet share, the higher
our revenue as higher closet share suggests the customer is purchasing more of our brands than our competitors.

 We
have strategically expanded into an omnichannel brand offering these styles and content not only on-line but at selected wholesale and
retail storefronts. We believe this approach allows us opportunities to successfully drive Lifetime Value ("LTV") while increasing
new customer growth. We define Lifetime Value or LTV as an estimate of the average revenue that a customer will generate throughout their
lifespan as our customer. This value/revenue of a customer helps us determine many economic decisions, such as marketing budgets per
marketing channel, retention versus acquisition decisions, unit level economics, profitability and revenue forecasting.

 We
acquired Bailey in February 2020, Stateside in August 2021 and Sundry in December 2022. We agreed on the consideration that we paid in
each acquisition in the course of arm's length negotiations with the holders of the membership interests in each of Bailey, H&J,
Stateside and Sundry. In determining and negotiating this consideration, we relied on the experience and judgment of our management and
our evaluation of the potential synergies that could be achieved in combining the operations of Bailey, Stateside and Sundry. We did
not obtain independent valuations, appraisals or fairness opinions to support the consideration that we paid/agreed to pay.

 Material
Trends, Events and Uncertainties

 COVID-19

 After
the impact of COVID-19, we have implemented cost controls to reduce discretionary spending to help mitigate the loss of sales and to
conserve cash while continuing to support employees. We are also assessing our forward inventory purchase commitments to ensure proper
matching of supply and demand, which will result in an overall reduction in future commitments. As we continue to actively monitor the
situation, we may take further actions that affect our operations.

 Supply
Chain Disruptions

 We
are subject to global supply chain disruptions, which may include longer lead times for raw fabrics, inbound shipping and longer production
times. Supply chain issues have specifically impacted the following for our brands:

 Increased
 costs in raw materials from fabric prices, which have increased 10% to 100% depending on the fabric, the time of year, and the origin
 of the fabric, as well as where the fabric is being shipped;

 Increased
 cost per kilo to ship via sea or air, which has increased from 25% to 300% depending on the time of year and from the country we
 are shipping from;

 Increased
 transit time via sea or air, which have increased by two weeks to two months; and

 Increased
 labor costs for producing the finished goods, which have increased 5% to 25% depending on the country and the labor skill required
 to produce the goods. We have been able to pass along some of these increased costs and also offset some of these increased costs
 with higher gross margin online revenue.

 Seasonality

 Our
quarterly operating results vary due to the seasonality of our individual brands, and are historically stronger in the second half of
the calendar year

 Substantial
Indebtedness

 As
of December 31, 2023, we had an aggregate principal amount of debt outstanding of approximately $9.7 million.

 We
believe this is an amount of indebtedness which may be considered significant for a company of our size and current revenue base. Our
substantial debt could have important consequences to us. For example, it could:

 make
 it more difficult for us to satisfy our obligations to the holders of our outstanding debt, resulting in possible defaults on and
 acceleration of such indebtedness;

 require
 us to dedicate a substantial portion of our cash flows from operations to make payments on our debt, which would reduce the availability
 of our cash flows from operations to fund working capital, capital expenditures or other general corporate purposes;

 increase
 our vulnerability to general adverse economic and industry conditions, including interest rate fluctuations;

 place
 us at a competitive disadvantage to our competitors with proportionately less debt for their size;

 limit
 our ability to refinance our existing indebtedness or borrow additional funds in the future;

 limit
 our flexibility in planning for, or reacting to, changing conditions in our business; and

 limit
 our ability to react to competitive pressures or make it difficult for us to carry out capital spending that is necessary or important
 to our growth strategy.

 Any
of the foregoing impacts of our substantial indebtedness could have a material adverse effect on our business, financial condition and
results of operations.

 We
currently have $3.5 million in notes outstanding pursuant to our Bailey acquisition. We are currently unable to repay or refinance borrowings
so any such action by these lenders could force us into bankruptcy or liquidation.

 In
addition, our ability to make scheduled payments on our indebtedness or to refinance our obligations under our debt agreements, will
depend on our financial and operating performance, which, in turn, will be subject to prevailing economic and competitive conditions
and to the financial and business risk factors we face as described in this section, many of which may be beyond our control. We may
not be able to maintain a level of cash flows from operating activities sufficient to permit us to pay the principal, premium, if any,
and interest on our indebtedness.

 If
our cash flows and capital resources are insufficient to fund our debt service obligations, we may be forced to reduce or delay capital
expenditures or planned growth objectives, seek to obtain additional equity capital or restructure our indebtedness. In the future, our
cash flows and capital resources may not be sufficient for payments of interest on and principal of our debt, and such alternative measures
may not be successful and may not permit us to meet scheduled debt service obligations. In addition, the recent worldwide credit crisis
could make it more difficult for us to refinance our indebtedness on favorable terms, or at all.

 In
the absence of such operating results and resources, we may be required to dispose of material assets to meet our debt service obligations.
We may not be able to consummate those sales, or, if we do, we will not control the timing of the sales or whether the proceeds that
we realize will be adequate to meet debt service obligations when due.

 Performance
Factors

 We
believe that our future performance will depend on many factors, including the following:

to Increase Our Customer Base in both Online and Traditional Wholesale Distribution Channels

 We
are currently growing our customer base through both paid and organic online channels, as well as by expanding our presence in a variety
of physical retail distribution channels. Online customer acquisitions typically occur at our direct websites for each brand. Our
online customer acquisition strategies include paid and unpaid social media, search, display and traditional media. Our products for
Bailey, DSTLD and Stateside are also sold through a growing number of physical retail channels, including specialty stores, department
stores and online multi-brand platforms.

to Acquire Customers at a Reasonable Cost

 We
believe an ability to consistently acquire customers at a reasonable cost relative to customer retention rates, contribution margins
and projected life-time value will be a key factor affecting future performance. To accomplish this goal, we intend to balance advertising
spend between online and offline channels, as well as cross marketing and cross merchandising our portfolio brands and their respective
products. We believe the ability to cross merchandise products and cross market brands, will decrease our customer acquisition costs
while increasing the customer's lifetime value and contribution margin. We will also balance marketing spend with advertising focused
on creating emotional brand recognition, which we believe will represent a lower percentage of our spend.

to Drive Repeat Purchases and Customer Retention

 We
accrue substantial economic value and margin expansion from customer cohort retention and repeat purchases of our products on an annual
basis. Our revenue growth rate and operating margin expansion will be affected by our customer cohort retention rates and the cohorts
annual spend for both existing and newly acquired customers.

to Expand Our Product Lines

 Our
goal is to expand our product lines over time to increase our growth opportunity. Our customer's annual spend and brand relevance
will be driven by the cadence and success of new product launches.

to Expand Gross Margins

 Our
overall profitability will be impacted by our ability to expand gross margins through effective sourcing and leveraging buying power
of finished goods and shipping costs, as well as pricing power over time.

to Expand Operating Margins

 Our
ability to expand operating margins will be impacted by our ability to leverage (1) fixed general and administrative costs, (2) variable
sales and marketing costs, (3) elimination of redundant costs as we acquire and integrate brands, (4) cross marketing and cross merchandising
brands in our portfolio, and (4) drive customer retention and customer lifetime value. Our ability to expand operating margins will result
from increasing revenue growth above our operating expense growth, as well as increasing gross margins. For example, we anticipate that
our operating expenses will increase substantially in the foreseeable future as we undertake the acquisition and integration of different
brands, incur expenses associated with maintaining compliance as a public company, and increased marketing and sales efforts to increase
our customer base. While we anticipate that the operating expenses in absolute dollars will increase, we do not anticipate that the operating
expenses as a percentage of revenue will increase. We anticipate that the operating expenses as a percentage of revenue will decrease
as we eliminate duplicative costs across brands including a reduction in similar labor roles, contracts for technologies and operating
systems and creating lower costs from higher purchasing power from shipping expenses to purchase orders of products. This reduction of
expenses and lower cost per unit due to purchasing power should create meaningful savings in both dollars and as a percentage of revenue.

 As
an example, we were able to eliminate several million in expenses within six months of acquiring Bailey. Examples of these savings include
eliminating several Bailey teams, which our teams took over.

 We
merged over half of the technology contracts and operating systems contracts from two brands into one brand contract at significant savings.
We also eliminated our office space and rent and moved everyone into the Bailey office space. Finally, we eliminated DSTLD's third-
party logistics company and started using Bailey's internal logistics. This resulted in an increase in our operating expenses in
absolute dollars as there were now two brands versus one brand. However, the operating expenses as a percentage of pre-COVID revenue
declined meaningfully and as we increase revenue for each brand, we expect to experience higher margins.

to Create Free Cash Flow

 Our
goal is to achieve near term free cash flow through cash flow positive acquisitions, elimination of redundant expenses in acquired companies,
increasing customer annual spend and lowering customer acquisition costs through cross merchandising across our brand portfolio.

 Critical
Accounting Policies and Estimates

 Basis
of Presentation and Principles of Consolidation

 Our
accounting and reporting policies conform to accounting principles generally accepted in the United States of America ("GAAP").

 Use
of Estimates

 The
preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the
reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 Business
Acquisitions

 We
record our acquisitions under the acquisition method of accounting, under which most of the assets acquired and liabilities assumed are
initially recorded at their respective fair values and any excess purchase price is reflected as goodwill. We utilize management estimates
and, in some instances, independent third-party valuation firms to assist in determining the fair values of assets acquired, liabilities
assumed and contingent consideration, if any. Such estimates and valuations require us to make significant assumptions, including projections
of future events and operating performance.

 The
fair value of customer relationships, backlog and trade names/trademarks acquired in our acquisitions are determined using various valuation
methods, based on a number of significant assumptions.

 We
determine which assets have finite lives and then determine the estimated useful life of finite assets.

 The
expected useful life of customer relationships is established as three years, which is the period over which these assets are expected
to reasonably contribute to future cash flows. We expect to amortize such customer relationships using the straight-line method.

 The
estimated fair values are subject to change during the measurement period, which is limited to one year subsequent to the acquisition
date.

Recognition

 Revenues
are recognized when performance obligations are satisfied through the transfer of promised goods to our customers. Control transfers
upon shipment of product and when the title has been passed to the customers. This includes the transfer of legal title, physical possession,
the risks and rewards of ownership, and customer acceptance. We provide the customer the right of return on the product and revenue is
adjusted based on an estimate of the expected returns based on historical rates. We consider the sale of products as a single performance
obligation. Sales tax collected from customers and remitted to taxing authorities is excluded from revenue and is included in accrued
expenses. Revenue is deferred for orders received for which associated shipments have not occurred.

 Accounts
Receivable and Expected Credit Loss

 We
carry our accounts receivable at invoiced amounts less allowances for customer credit losses and other deductions to present the net
amount expected to be collected on the financial asset. All receivables are expected to be collected within one year of the consolidated
balance sheet. We do not accrue interest on the trade receivables. Management evaluates the ability to collect accounts receivable based
on a combination of factors. Receivables are determined to be past due based on individual credit terms. An allowance for credit losses
is maintained based on the length of time receivables are past due, historical collections, or the status of a customer's financial
position. Receivables are written off in the year deemed uncollectible after efforts to collect the receivables have proven unsuccessful.
We do not have any off balance sheet cried exposure related to our customers.

 We
periodically review accounts receivable, estimate an allowance for bad debts, and simultaneously record the appropriate expense in the
statement of operations. Such estimates are based on general economic conditions, the financial conditions of customers, and the amount
and age of past due accounts. Past due accounts are written off against that allowance only after all collection attempts have been exhausted
and the prospects for recovery are remote. Recovering of accounts receivable previously written off are recorded as income when received.
The Company provides credit to its customers in the normal course of business and has established credit evaluation and monitoring processes
to mitigate credit risk.

Impairment

 We
are required to assess our goodwill for impairment at least annually for each reporting unit that carries goodwill. We may elect to first
do a qualitative assessment to determine whether it is more likely than not that a reporting unit's fair value is in excess of
its carrying value. If the qualitative assessment concludes that it is more-likely-than-not that the fair value of a reporting unit is
less than its carrying value, a quantitative assessment is performed. If the fair value is determined to be less than its carrying value,
we record goodwill impairment equal to the amount by which the reporting unit's carrying value exceeds its fair value, not to exceed
the carrying amount of goodwill.

 Intangible
Assets Impairment

 We
evaluate the carrying amount of intangible assets and other long-lived assets for impairment whenever indicators of impairment exist.
We test these assets for recoverability by comparing the net carrying amount of the asset or asset group to the undiscounted net cash
flows to be generated from the use and eventual disposition of that asset or asset group. If the assets are recoverable, an impairment
loss does not exist, and no loss is recorded. If the carrying amounts of the assets are not recoverable, an impairment loss is recognized
for any deficiency of the asset or asset group's fair value compared to their carrying amount. Although we base cash flow forecasts
on assumptions that are consistent with plans and estimates we use to manage our business, there is significant judgment in determining
the cash flows attributable to these assets, including markets and market share, sales volumes and mix, and working capital changes.

 Financial
Statement Components

 Net

sells its products directly to customers. Bailey also sells its products indirectly through wholesale channels that include third-party
online channels and physical channels such as specialty retailers and department stores.

 Cost
of Net Revenue

cost of net revenue includes the direct cost of purchased and manufactured merchandise; inventory shrinkage; inventory adjustments due
to obsolescence including excess and slow-moving inventory and lower of cost and net realizable reserves; duties; and inbound freight.
Cost of net revenue also includes direct labor to production activities such as pattern makers, cutters and sewers. Cost of net revenue
includes an allocation of overheard costs such as rent, utilities and commercial insurance pertaining to direct inventory activities.

operating expenses include all operating costs not included in cost of net revenues and sales and marketing. These costs consist of general
and administrative, fulfillment and shipping expense to the customer.

and administrative expenses consist primarily of all payroll and payroll-related expenses, professional fees, insurance, software costs,
occupancy expenses related to Bailey's operations at its headquarters, including utilities, depreciation and amortization, and
other costs related to the administration of its business.

fulfillment and shipping expenses include the cost to operate its warehouse including occupancy and labor costs to pick and pack customer
orders and any return orders; packaging; and shipping costs to the customer from the warehouse and any returns from the customer to the
warehouse.

 Sales
& Marketing

sales and marketing expense primarily includes digital advertising; photo shoots for wholesale and direct-to-consumer communications,
including email, social media and digital advertisements; and commission expenses associated with sales representatives.

 Interest
Expense

interest expense consists primarily of interest related to its outstanding debt to our senior lender.

 DBG

 Net

 We
sell our products to our customers directly through our website. In those cases, sales, net represents total sales less returns, promotions
and discounts.

 Cost
of Net Revenue

 Cost
of net revenue include direct cost of purchased merchandise; inventory shrinkage; inventory adjustments due to obsolescence, including
excess and slow-moving inventory and lower of cost and net realizable reserves.

 Our
operating expenses include all operating costs not included in cost of net revenues. These costs consist of general and administrative,
sales and marketing, and fulfillment and shipping expense to the customer.

and administrative expenses consist primarily of all payroll and payroll-related expenses, professional fees, insurance, software costs,
and expenses related to our operations at our headquarters, including utilities, depreciation and amortization, and other costs related
to the administration of our business.

 We
expect to continue to incur additional expenses as a result of operating as a public company, including costs to comply with the rules
and regulations applicable to companies listed on a national securities exchange, costs related to compliance and reporting obligations
pursuant to the rules and regulations of the SEC and higher expenses for insurance, investor relations and professional services. We
expect these costs will increase our operating costs.

 Fulfillment
and shipping expenses include the cost to operate our warehouse — or prior to Bailey 44 acquisition, costs paid to our third-party
logistics provider — including occupancy and labor costs to pick and pack customer orders and any return orders; packaging; and
shipping costs to the customer from the warehouse and any returns from the customer to the warehouse.

 In
addition, going forward, the amortization of the identifiable intangibles acquired in the acquisitions will be included in operating
expenses.

 Interest
Expense

 Interest
expense consists primarily of interest related to our debt outstanding to our senior lender, convertible debt, and other interest bearing
liabilities.

 Net

sells its products directly to customers. Stateside also sells its products indirectly through wholesale channels that include third-party
online channels and physical channels such as specialty retailers and department stores.

 Cost
of Net Revenue

 Stateside's
cost of net revenue includes the direct cost of purchased and manufactured merchandise; inventory shrinkage; inventory adjustments due
to obsolescence including excess and slow-moving inventory and lower of cost and net realizable reserves; duties; and inbound freight.
Cost of net revenue also includes direct labor to production activities such as pattern makers, cutters and sewers. Cost of net revenue
includes an allocation of overheard costs such as rent, utilities and commercial insurance pertaining to direct inventory activities.

 Stateside's
operating expenses include all operating costs not included in cost of net revenues and sales and marketing. These costs consist of general
and administrative, fulfillment and shipping expense to the customer.

and administrative expenses consist primarily of all payroll and payroll-related expenses, professional fees, insurance, software costs,
occupancy expenses related to Stateside's stores and to Stateside's operations at its headquarters, including utilities,
depreciation and amortization, and other costs related to the administration of its business.

 Stateside's
fulfillment and shipping expenses include the cost to operate its warehouse including occupancy and labor costs to pick and pack customer
orders and any return orders; packaging; and shipping costs to the customer from the warehouse and any returns from the customer to the
warehouse.

 Sales
& Marketing

 Stateside's
sales and marketing expense primarily includes digital advertising; photo shoots for wholesale and direct-to-consumer communications,
including email, social media and digital advertisements; and commission expenses associated with sales representatives.

 Net

sells its products directly to customers. Sundry also sells its products indirectly through wholesale channels that include third-party
online channels and physical channels such as specialty retailers and department stores.

 Cost
of Net Revenue

 Sundry's
cost of net revenue includes the direct cost of purchased and manufactured merchandise; inventory shrinkage; inventory adjustments due
to obsolescence including excess and slow-moving inventory and lower of cost and net realizable reserves; duties; and inbound freight.
Cost of net revenue also includes direct labor to production activities such as pattern makers, cutters and sewers. Cost of net revenue
includes an allocation of overheard costs such as rent, utilities and commercial insurance pertaining to direct inventory activities.

 Sundry's
operating expenses include all operating costs not included in cost of net revenues and sales and marketing. These costs consist of general
and administrative, fulfillment and shipping expense to the customer.

and administrative expenses consist primarily of all payroll and payroll-related expenses, professional fees, insurance, software costs,
occupancy expenses related to Sundry's stores and to Sundry's operations at its headquarters, including utilities, depreciation
and amortization, and other costs related to the administration of its business.

 Sundry's
fulfillment and shipping expenses include the cost to operate its warehouse including occupancy and labor costs to pick and pack customer
orders and any return orders; packaging; and shipping costs to the customer from the warehouse and any returns from the customer to the
warehouse.

 Sales
and Marketing

 Sundry's
sales and marketing expense primarily includes digital advertising; photo shoots for wholesale and direct-to-consumer communications,
including email, social media and digital advertisements; and commission expenses associated with sales representatives.

 Results
of Operations

 Year
ended December 31, 2023 compared to year ended December 31, 2022

 The
following table presents our results of operations for the years ended December 31, 2023 and 2022:

 Year
 Ended

 2023

 2022

 Net revenues

 $
 14,916,422

 $
 10,333,558

 Cost of net revenues

 8,372,642

 6,789,314

 Gross profit

 6,543,780

 3,544,244

 General and administrative

 14,299,389

 14,067,681

 Sales and marketing

 4,035,835

 4,018,985

 Other operating expenses

 (9,696,132
)

 6,678,966

 Loss from operations

 (2,095,312
)

 (21,221,389
)

 Other expenses

 (6,221,284
)

 (5,893,330
)

 Loss before provision for income taxes

 (8,316,596
)

 (27,114,719
)

 Provision for income taxes

 (368,034
)

 —

 Net loss from continuing operations

 (8,684,630
)

 (27,114,719
)

 (Loss) income from discontinued
 operations, net of tax

 (1,562,503
)

 (10,928,643
)

 $
 (10,247,133
)

 $
 (38,043,362
)

 Net
Revenues

 Net
revenues increased by $4.6 million to $14.9 million for the year ended December 31, 2023, compared to $10.3 million in the corresponding
fiscal period in 2022. The increase was primarily due to full results in 2023 pertaining to the acquisition of Sundry in December 2022.

 Gross
Profit

 Our
gross profit increased by $3.0 million for the year ended December 31, 2023 to $6.5 million from $3.5 million for the corresponding fiscal
period in 2022. The increase in gross margin was primarily attributable to increased revenue in 2023 and the gross profit achieved by
Sundry since the acquisition.

 Our
gross margin was 43.9% for the year ended December 31, 2023 compared to 34.3% for year ended December 31, 2022. The increase in gross
margin was due to a shift in sales mix towards e-commerce, led by the Sundry business, which is able to achieve higher margins than wholesale.

and Administrative Expenses

and administrative expenses decreased by $0.2 million for the year ended December 31, 2023 to $14.3 million compared to $14.1 million
in 2022. The decrease in general and administrative expenses was primarily due to lower consulting and professional fees, as well as
other cost cutting measures across our company, as all brands achieved operational synergies in 2023.

and administrative expenses as a percentage of revenue was 95% in 2023 as compared to 136% in 2022.

 Sales
and Marketing Expenses

 Sales
and marketing expenses was $4.0 million for both years ended December 31, 2023 and 2022. Sales and marketing expenses as a percentage
of revenue was 27% in 2023 as compared to 39% in 2022.

 Other
Operating Expenses

 Other
operating expenses included distribution expenses, impairment and change in fair value of contingent consideration. Other operating expenses
represented a gain of $9.7 million in 2023 as compared to $0.6 million in 2022, a decrease in expenses of $11.3 million. In 2022, there
were $5.5 million in impairment charges on Bailey's goodwill and intangible assets. In 2023, the Company recorded a $10.7 million
increase in the change in fair value of contingent consideration pertaining to the Norwest waiver for Bailey.

 Other

 Other
expenses increased by $0.3 million to $6.2 million in the year ended December 31, 2023 compared to $5.9 million in the corresponding
fiscal period in 2022. The increase in other expenses in 2023 was primarily due to $1.4 million on loss on extinguishment of debt in
2023 and the change in fair value of derivative liability, partially offset by PPP forgiveness.

 Net
Loss from Continuing Operations

 Our
net loss from continuing operations decreased by $18.4 million to a loss of $8.7 million for the year ended December 31, 2023 compared
to a loss of $27.1 million for the corresponding fiscal period in 2022 primarily due to the impairment, change in fair value of contingent
consideration and higher gross profit.

 Liquidity
and Capital Resources

 Each
of DBG, Bailey, Stateside and Sundry has historically satisfied our liquidity needs and funded operations with borrowings capital raises
and internally generated cash flow, Changes in working capital, most notably accounts receivable, are driven primarily by levels of business
activity. Historically each of DBG, Bailey, Stateside and Sundry has maintained credit line facilities to support such working capital
needs and makes repayments on that facility with excess cash flow from operations.

 As
of December 31, 2023, we had cash of $20,773, but we had a working capital deficit of $17,655,720. The Company requires significant capital
to meet its obligations as they become due. These factors raise substantial doubt about our Company's ability to continue as a
going concern. Throughout the next twelve months, the Company intends to fund its operations primarily from the funds raised through
the equity line of credit agreement. The Company may pursue secondary offerings or debt financings to provide working capital and satisfy
debt obligations. There can be no assurance as to the availability or terms upon which such financing and capital might be available
in the future. If the Company is unable to secure additional funding, it may be forced to curtail or suspend its business plans. The
report of our independent registered public accounting firm for the year ended December 31, 2023 included herein contains an explanatory
paragraph indicating that there is substantial doubt as to our ability to continue as a going concern as a result of recurring losses
from operations.

 Cash
Flow Activities

 The
following table presents selected captions from our condensed statement of cash flows for the years ended December 31, 2023 and 2022:

 Year
 Ended

 2023

 2022

 $
 (10,247,133
)

 $
 (38,043,362
)

 Non-cash adjustments

 $
 1,364,216

 $
 23,441,875

 Change in operating assets and liabilities

 $
 2,869,975

 $
 3,833,781

 Net cash used in operating activities

 $
 (6,012,942
)

 $
 (10,767,706
)

 Net cash provided by investing activities

 $
 88,819

 $
 (7,369,137
)

 Net cash provided by financing activities

 $
 4,661,614

 $
 18,896,664

 Net change in cash

 $
 (1,254,843
)

 $
 759,820

 Cash
Flows Used In Operating Activities

 Our
cash used in operating activities decreased by $4.8 million to $6.0 million to cash used for the year ended December 31, 2023 as compared
to cash used of $10.8 million for the corresponding fiscal period in 2022. The decrease in net cash used in operating activities was
primarily driven by a lower net loss in 2023, partially offset by a decrease in non-cash adjustments of $22.1 million and more cash provided
by changes in our operating assets and liabilities in 2022.

 Cash
Flows Used in Investing Activities

 Our
cash provided by investing activities was $0.1 million in the year ended December 31, 2023 as compared to cash used of $7.4 million for
the corresponding fiscal period in 2022. Cash provided in 2023 was primarily due to a reduction of deposits, partially offset by purchase
of property.

 Cash
Flows Provided by Financing Activities

 Cash
provided by financing activities was $4.7 million for the year ended December 31, 2023 compared to cash provided of $18.6 million for
the corresponding fiscal period in 2022. Cash inflows in 2023 included $8.1 million in equity proceeds after offering costs, $1.2 million
in proceeds from the exercise of warrants, $5.4 million from the issuance of notes, loans and merchant advances, partially offset by
note, loan and merchant advance repayments of 10.1 million. Cash inflows in 2022 were primarily related to $16.4 million in equity proceeds
after offering costs,

 $10.2
million from convertible notes and loans, partially offset by note repayments of $7.4 million.

 Contractual
Obligations and Commitments

 As
of December 31, 2023, we have $9.7 million in outstanding principal on debt, primarily our promissory notes due to the Bailey44 Sellers,
the March 2023 Notes, PPP and merchant advances. Aside from our remaining non-current SBA obligations, all outstanding loans have maturity
dates through 2024.

 Off-Balance
Sheet Arrangements and Future Commitments

 We
have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition,
changes in financial condition, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

 ITEM
 8.

 FINANCIAL
 STATEMENTS AND SUPPLEMENTARY DATA

 The
information required by this item may be found on pages F-1 through F-36 of this annual report on Form 10-K.

 PART
IV

 ITEM
 15.

 EXHIBITS,
 FINANCIAL STATEMENT SCHEDULES

 (1)
Financial Statements

 For
a list of the financial information included herein, see Index to the Financial Statements on page F-1.

 (2)
Financial Statement Schedules

 Schedules
have been omitted because they are not applicable, not material or because the information is included in the consolidated financial
statements or the notes thereto.

 (3)
Exhibits

 The
following is a list of exhibits filed as part of this Annual Report on Form 10-K.

 Exhibits

 2.1

 Membership
 Interest Purchase Agreement dated October 14, 2020 among D. Jones Tailored Collection, LTD and Digital Brands Group (formerly known
 as Denim. LA, Inc.) (incorporated by reference to Exhibit 2.1 of Digital Brands Group Inc.'s Registration Statement on Form
 S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 2.2

 First
 Amendment to Membership Interest Purchase Agreement dated December 31, 2020 among D. Jones Tailored Collection, LTD and Digital Brands
 Group (formerly known as Denim. LA, Inc) (incorporated by reference to Exhibit 2.2 of Digital Brands Group Inc.'s Registration
 Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 2.3

 Agreement
 and Plan of Merger with Bailey 44, LLC dated February 12, 2020 among Bailey 44, LLC, Norwest Venture Partners XI, and Norwest Venture
 Partners XII, LP and Digital Brands Group (formerly known as Denim. LA, Inc) (incorporated by reference to Exhibit 2.3 of Digital
 Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 2.4

 Second
 Amendment to Membership Interest Purchase Agreement Dated May 10, 2021 among D. Jones Tailored
 Collection, LTD and Digital Brands Group (formerly known as Denim. LA, Inc.) (incorporated
 by reference to Exhibit 2.4 of Digital Brands Group Inc.'s Registration Statement on
 Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 2.5

 Membership
 Interest Purchase Agreement, dated August 30, 2021, by and between Moise Emquies and Digital Brands Group, Inc. (incorporated by
 reference to Exhibit 2.5 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with
 the SEC on January 6, 2022).

 2.6

 Membership
 Interest Purchase Agreement, dated January 18, 2022, by and among Moise Emquies, George Levy, Matthieu Leblan and Carol Ann Emquies,
 Sunnyside, LLC, and George Levy as the Sellers' representative (incorporated by reference to Exhibit 1.1 of Digital Brands
 Group Inc.'s Form 8-K filed with the SEC on January 20, 2022).

 2.7

 Amended
 and Restated Membership Interest Purchase Agreement, dated June 17, 2022, by and among Digital Brands Group, Inc. and Moise Emquies,
 George Levy, Matthieu Leblan and Carol Ann Emquies (incorporated by reference to Exhibit 2.1 of Digital Brands Group Inc.'s
 Form 8-K filed with the SEC on June 23, 2022).

 2.8

 Second
 Amended and Restated Membership Interest Purchase Agreement, dated October 13, 2022, by and among Digital Brands Group, Inc. and
 Moise Emquies, George Levy, Matthieu Leblan and Carol Ann Emquies (incorporated by reference to Exhibit 2.1 of Digital Brands Group
 Inc.'s Form 8-K filed with the SEC on October 18, 2022).

 3.1

 Sixth
 Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.3 of Digital Brands Group
 Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 3.2

 of Designation of Series A Preferred Stock, dated August 31, 2022 (incorporated by reference to Exhibit 3.1 of Digital Brands Group
 Inc.'s Form 8-K filed with the SEC on August 31, 2022).

 3.3

 of Designation of Series A Convertible Preferred Stock, dated September 29, 2022 (incorporated by reference to Exhibit 3.1 of Digital
 Brands Group Inc.'s Form 8-K filed with the SEC on October 5, 2022).

 3.4

 of Correction of Series A Convertible Preferred Stock, dated October 3, 2022 (incorporated by reference to Exhibit 3.2 of Digital
 Brands Group Inc.'s Form 8-K filed with the SEC on October 5, 2022).

 3.5

 of Amendment of Certificate of Incorporation of Digital Brands Group, Inc. dated October 13, 2022 (incorporated by reference to Exhibit
 3.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on October 18, 2022).

 3.6

 of Amendment of Certificate of Incorporation of Digital Brands Group, Inc. dated October 21, 2022 (incorporated by reference to Exhibit
 3.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on October 26, 2022).

 3.7

 Amended
 and Restated Bylaws of Registrant (incorporated by reference to Exhibit 3.5 of Digital Brands Group Inc.'s Registration Statement
 on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 3.8

 No. 1 to the Amended and Restated Bylaws of Digital Brands Group, Inc., as amended (incorporated by reference to Exhibit 3.1 of Digital
 Brands Group Inc.'s Form 8-K filed with the SEC on August 12, 2022).

 3.9

 No. 2 to the Amended and Restated Bylaws of Digital Brands Group, Inc., as amended (incorporated by reference to Exhibit 3.2 of Digital
 Brands Group Inc.'s Form 8-K filed with the SEC on August 31, 2022).

 4.1

 Form
 of Common Stock Certificate (incorporated by reference to Exhibit 4.1 of Digital Brands Group Inc.'s Registration Statement
 on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 4.2

 Warrant
 Agency Agreement, including Form of Warrant Certificate (incorporated by reference to Exhibit 10.1 of Digital Brands Group Inc.'s
 Form 8-K filed with the SEC on May 18, 2021).

 4.3

 Representative's
 Warrant Agreement (incorporated by reference to Exhibit 4.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on May
 18, 2021).

 4.4

 Form
 of Lender's Warrants (incorporated by reference to Exhibit 4.4 of Digital Brands Group Inc.'s Registration Statement
 on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 4.5

 Form
 of Promissory Note, dated July 22, 2022, by Digital Brands Group, Inc. in favor each Investor (incorporated by reference to Exhibit
 10.2 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on July 27, 2022).

 4.6

 Form
 of Warrant, dated July 22, 2022, by Digital Brands Group, Inc. in favor each Investor (incorporated by reference to Exhibit 10.3
 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on July 27, 2022).

 4.7

 Form
 of Promissory Note, dated July 28, 2022, by Digital Brands Group, Inc. in favor the New Investor (incorporated by reference to Exhibit
 10.2 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on August 2, 2022).

 4.8

 Form
 of Warrant, dated July 28, 2022, by Digital Brands Group, Inc. in favor the New Investor (incorporated by reference to Exhibit 10.3
 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on August 2, 2022).

 4.9

 Form
 of Promissory Notes issued to each of the Sellers, Jenny Murphy and Elodie Crichi (incorporated by reference to Exhibit 10.1 of Digital
 Brands Group Inc.'s Form 8-K filed with the SEC on October 18, 2022).

 4.10

 Rights Agreement, dated August 30, 2021, by and between Digital Brands Group, Inc. and Moise Emquies (incorporated by reference to
 Exhibit 4.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on August 31, 2021).

 4.11

 Rights Agreement, dated August 27, 2021, by and between Digital Brands Group, Inc. and Oasis Capital, LLC (Note) (incorporated by
 reference to Exhibit 4.2 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on August 31, 2021).

 4.12

 Rights Agreement, dated August 27, 2021, by and between Digital Brands Group, Inc. and Oasis Capital, LLC (ELOC) (incorporated by
 reference to Exhibit 4.3 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on August 31, 2021).

 4.13

 Joinder
 and Amendment to Registration Rights Agreement, dated October 1, 2021, by and among Digital Brands Group, Inc., Oasis Capital, LLC
 and FirstFire Global Opportunities Fund, LLC (incorporated by reference to Exhibit 4.2 of Digital Brands Group Inc.'s Form
 8-K filed with the SEC on October 6, 2021).

 4.14

 to Registration Rights Agreement, dated November 16, 2021, by and among Digital Brands Group, Inc., Oasis Capital, LLC and FirstFire
 Global Opportunities Fund, LLC (incorporated by reference to Exhibit 4.2 of Digital Brands Group Inc.'s Form 8-K filed with
 the SEC on November 19, 2021).

 4.15

 Rights Agreement, dated April 8, 2022, by and among Digital Brands Group, Inc. and certain Investors (incorporated by reference to
 Exhibit 4.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on April 12, 2022).

 4.16

 Rights Agreement, dated July 22, 2022, by and among Digital Brands Group, Inc. and certain Investors (incorporated by reference to
 Exhibit 4.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on July 27, 2022).

 4.17

 Rights Agreement, dated September 29, 2022, by and among Digital Brands Group, Inc. and the Investor (incorporated by reference to
 Exhibit 4.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on October 5, 2022).

 4.18

 Underwriter's
 Warrants issued to Alexander Capital L.P. on May 5, 2022 (incorporated by reference to Exhibit 4.1 of Digital Brands Group Inc.'s
 Form 8-K filed with the SEC on May 10, 2022)

 4.19

 Underwriter's
 Warrants issued to Revere Securities, LLC (incorporated by reference to Exhibit 4.2 of Digital Brands Group Inc.'s Form 8-K
 filed with the SEC on May 10, 2022)

 4.20

 Form
 of Class B Warrant (incorporated by reference to Exhibit 4.27 to the Registrant's Registration Statement on Form S-1/A, filed
 with the SEC on November 29, 2022 (File no. 333-268213)).

 4.21

 Form
 of Class C Warrant (incorporated by reference to Exhibit 4.28 to the Registrant's Registration Statement on Form S-1/A, filed
 with the SEC on November 29, 2022 (File no. 333-268213)).

 4.22

 Form
 of Pre-Funded Warrant (incorporated by reference to Exhibit 4.29 to the Registrant's Registration Statement on Form S-1/A,
 filed with the SEC on November 29, 2022 (File no. 333-268213)).

 4.23

 Form
 of Placement Agent Warrant (incorporated by reference to Exhibit 4.30 to the Registrant's Registration Statement on Form S-1/A,
 filed with the SEC on November 29, 2022 (File no. 333-268213)).

 4.24

 Rights Agreement, dated December 29, 2022, by and among Digital Brands Group, Inc. and the Investors (incorporated by reference to
 Exhibit 4.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on January 4, 2023).

 4.25

 Rights Agreement, dated December 30, 2022, by and among Digital Brands Group, Inc. and Moise Emquies, George Levy, Matthieu Leblan
 and Carol Ann Emquies (incorporated by reference to Exhibit 4.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC
 on January 4, 2023).

 4.26

 Form
 of Common Warrant (incorporated by reference to Exhibit 4.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on January
 11, 2023).

 4.27

 Form
 of Pre-Funded Warrant (incorporated by reference to Exhibit 4.2 of Digital Brands Group Inc.'s Form 8-K filed with the SEC
 on January 11, 2023).

 4.28

 Form
 of Placement Agent Warrant (incorporated by reference to Exhibit 4.3 of Digital Brands Group Inc.'s Form 8-K filed with the
 SEC on January 11, 2023).

 4.29*

 of Capital Stock.

 10.1

 Form
 of Indemnification Agreement between the Registrant and each of its directors and officers (incorporated by reference to Exhibit
 10.1 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January

 10.2#

 Form
 of Option Agreement with each of John "Hil" Davis, Laura Dowling and Reid Yeoman (incorporated by reference to Exhibit
 10.2 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January

 10.3#

 Form
 of Board of Directors Agreement, entered into by each of the Director Nominees (incorporated by reference to Exhibit 10.4 of Digital
 Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 10.4#

 Consulting
 Agreement dated as of April 8, 2021 between Alchemy Advisory LLC and Digital Brands Group, Inc. (incorporated by reference to Exhibit
 10.6 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January

 10.5#

 2013
 Stock Plan (incorporated by reference to Exhibit 10.7 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg.
 No. 333-261865), filed with the SEC on January 6, 2022).

 10.6

 Promissory
 Note, dated April 10, 2020, between Digital Brands Group (formally known as Denim. LA, Inc.) and JPMorgan Chase Bank, N.A. (incorporated
 by reference to Exhibit 10.16 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed
 with the SEC on January 6, 2022).

 10.7

 Loan
 dated June 25, 2020, between Digital Brands Group and The Small Business Administration, an Agency of the U.S. Government (incorporated
 by reference to Exhibit 10.17 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed
 with the SEC on January 6, 2022).

 10.8

 Promissory
 Note, dated April 5, 2020, between JPMorgan Chase Bank, N.A. and Bailey 44, LLC (incorporated by reference to Exhibit 10.18 of Digital
 Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 10.9

 Lease
 Agreement between 850-860 South Los Angeles Street LLC and Bailey 44, LLC, dated April 27, 2016 (incorporated by reference to Exhibit
 10.23 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January

 10.10

 Lease
 Agreement between 850-860 South Los Angeles Street LLC and Bailey 44, LLC, dated April 16, 2018 (incorporated by reference to Exhibit
 10.24 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January

 10.11

 Lease
 Agreement among 45th Street, LLC, Sister Sam, LLC and Bailey 44, LLC dated January 17, 2013 (incorporated by reference to Exhibit
 10.25 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January

 10.12

 to Lease Agreement among 45th Street, LLC, Sister Sam, LLC and Bailey 44, LLC dated February 20, 2018 (incorporated by reference
 to Exhibit 10.26 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the
 SEC on January 6, 2022).

 10.13

 Secured
 Promissory Note to Norwest Venture Partners XI, LP and Norwest Venture Partners XII, LP of Bailey 44, LLC (incorporated by reference
 to Exhibit 10.28 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the
 SEC on January 6, 2022).

 10.14

 Purchase Agreement, dated August 27, 2021, by and between Digital Brands Group, Inc. and Oasis Capital, LLC (incorporated by reference
 to Exhibit 10.31 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the
 SEC on January 6, 2022).

 10.15

 Senior
 Secured Convertible Promissory Note, dated August 27, 2021, by Digital Brands Group, Inc. in favor of Oasis Capital, LLC (incorporated
 by reference to Exhibit 10.32 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed
 with the SEC on January 6, 2022).

 10.16

 Equity
 Purchase Agreement, dated August 27, 2021, by and between Digital Brands Group, Inc. and Oasis Capital, LLC (incorporated by reference
 to Exhibit 10.33 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the
 SEC on January 6, 2022).

 10.17

 Amended
 and Restated Securities Purchase Agreement, dated October 1, 2021, by and among Digital Brands Group, Inc., Oasis Capital, LLC and
 FirstFire Global Opportunities Fund, LLC (incorporated by reference to Exhibit 10.34 of Digital Brands Group Inc.'s Registration
 Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 10.18

 Senior
 Secured Convertible Promissory Note, dated October 1, 2021, by Digital Brands Group, Inc. in favor of FirstFire Global Opportunities
 Fund, LLC (incorporated by reference to Exhibit 10.35 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg.
 No. 333-261865), filed with the SEC on January 6, 2022).

 10.19

 Security
 Agreement, dated August 27, 2021, by and between Digital Brands Group, Inc. and Oasis Capital, LLC (incorporated by reference to
 Exhibit 10.36 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC
 on January 6, 2022).

 10.20

 Joinder
 and Amendment to Security Agreement, dated October 1, 2021, by and among Digital Brands Group, Inc., Oasis Capital, LLC and FirstFire
 Global Opportunities Fund, LLC (incorporated by reference to Exhibit 10.37 of Digital Brands Group Inc.'s Registration Statement
 on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 10.21

 Purchase Agreement, dated November 16, 2021, by and among Digital Brands Group, Inc., Oasis Capital, LLC and FirstFire Global Opportunities
 Fund, LLC (incorporated by reference to Exhibit 10.40 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg.
 No. 333-261865), filed with the SEC on January 6, 2022).

 10.22

 Senior
 Secured Convertible Promissory Note, dated November 16, 2021, by Digital Brands Group, Inc. in favor of FirstFire Global Opportunities
 Fund, LLC (incorporated by reference to Exhibit 10.41 of Digital Brands Group Inc.'s Registration Statement on Form S-1/A (Reg.
 No. 333-261865), filed with the SEC on January 6, 2022).

 10.23

 Waiver
 by FirstFire Global Opportunities Fund, LLC, dated November 16, 2021 (incorporated by reference to Exhibit 10.42 of Digital Brands
 Group Inc.'s Registration Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 10.24

 Waiver
 by Oasis Capital, LLC, dated November 16, 2021 (incorporated by reference to Exhibit 10.43 of Digital Brands Group Inc.'s Registration
 Statement on Form S-1/A (Reg. No. 333-261865), filed with the SEC on January 6, 2022).

 10.25

 Rights Agreement, dated April 8, 2022, by among Digital Brands Group, Inc. and the Investors (incorporated by reference to Exhibit
 4.1 of Digital Brands Group Inc.'s Current Report on Form 8-K, filed with the SEC on April 12, 2022).

 10.26

 Purchase Agreement, dated April 8, 2022, by among Digital Brands Group, Inc. and the Investors (incorporated by reference to Exhibit
 10.1 of Digital Brands Group Inc.'s Current Report on Form 8-K, filed with the SEC on April 12, 2022).

 10.27

 Form
 of Warrant, dated April 8, 2022, by Digital Brands Group, Inc. in favor of the Investors (incorporated by reference to Exhibit 10.3
 of Digital Brands Group Inc.'s Current Report on Form 8-K, filed with the SEC on April 12, 2022).

 10.28+

 Agreement
 for the Purchase and Sale of Future Receipts, dated March 21, 2022, between Digital Brands Group, Inc. and Advantage Platform Services
 Inc. d/b/a Advantage Capital Funding (incorporated by reference to Exhibit 10.45 of Digital Brands Group Inc.'s Registration
 Statement on Form S-1/A (Reg. No. 333- 264347), filed with the SEC on May 5, 2022).

 10.29+

 Agreement
 for the Purchase and Sale of Future Receipts, dated March 29, 2022, between Digital Brands Group, Inc. and Advantage Platform Services
 Inc. d/b/a Advantage Capital Funding (incorporated by reference to Exhibit 10.46 of Digital Brands Group Inc.'s Registration
 Statement on Form S-1/A (Reg. No. 333- 264347), filed with the SEC on May 5, 2022).

 10.30

 First
 Amendment to Securities Purchase Agreement, dated July 28, 2022, by and among Digital Brands Group, Inc. and certain Investors (incorporated
 by reference to Exhibit 10.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on August 2, 2022).

 10.31

 Purchase Agreement, dated September 29, 2022, by and among Digital Brands Group, Inc. and the investor thereto (incorporated by reference
 to Exhibit 10.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on October 5, 2022).

 10.32

 Form
 of Securities Purchase Agreement, by and between Digital Brands Group, Inc. and the purchasers party thereto (incorporated by reference
 to Exhibit 10.38 to the Registrant's Registration Statement on Form S-1/A, filed with the SEC on November 29, 2022 (File no.
 333-268213)).

 10.33

 Purchase Agreement, dated December 29, 2022, by and among Digital Brands Group, Inc. and the Investors (incorporated by reference
 to Exhibit 10.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on January 4, 2023).

 10.34

 Form
 of Promissory Note, dated December 29, 2022, by Digital Brands Group, Inc. in favor each Investor (incorporated by reference to Exhibit
 10.2 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on January 4, 2023).

 10.35

 Form
 of Securities Purchase Agreement, dated as of January 11, 2023, by and among the Company and the purchasers party thereto (incorporated
 by reference to Exhibit 10.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on January 11, 2023).

 10.36

 Form
 of Registration Rights Agreement, dated as of January 11, 2023, by and among the Company and the purchasers party thereto (incorporated
 by reference to Exhibit 10.2 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on January 11, 2023).

 10.37

 Form
 of Warrant, dated December 29, 2022, by Digital Brands Group, Inc. in favor each Investor (incorporated by reference to Exhibit 10.3
 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on January 4, 2023).

 10.38

 Form
 of Securities Purchase Agreement, dated April 7, 2023, by and among Digital Brands Group, Inc. and the Investors (incorporated by
 reference to Exhibit 10.1 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on April 13, 2023).

 10.39

 Form
 of Promissory Note, dated April 7, 2023, by Digital Brands Group, Inc. in favor each Investor (incorporated by reference to Exhibit
 10.2 of Digital Brands Group Inc.'s Form 8-K filed with the SEC on April 13, 2023).

 10.40***

 30% OID Promissory Note, dated October 1, 2023, issued by Digital Brands Group, Inc. in favor of Erinn Thomas-Mackey.

 10.41***

 30%
 OID Promissory Note, dated October 1, 2023, issued by Digital Brands Group, Inc. in favor of Gary Carr.

 10.42***

 30%
 OID Promissory Note, dated October 1, 2023, issued by Digital Brands Group, Inc. in favor of Mohsen Khorassani.

 10.43***

 30%
 OID Promissory Note, dated October 1, 2023, issued by Digital Brands Group, Inc. in favor of 622 Capital, LLC.

 10.44***

 30%
 OID Promissory Note, dated October 1, 2023, issued by Digital Brands Group, Inc. in favor of Dragon Dynamic Catalytic Bridge Sac
 Fund.

 21.1

 List
 of Subsidiaries of the Registrant. (incorporated by reference to Exhibit 21.1 of Digital Brands Group Inc.'s Registration Statement
 on Form S-1 (Reg. No. 333-269463), filed with the SEC on January 30, 2023).

 23.1*

 Consent
 of Macias Gini & O'Connell LLP.

 23.2*

 Consent
 of dbbmckennon.

 31.1*

 Certification
 of Principal Executive Officer Pursuant to Rules 13a-14(a) and 15d-14(a)

 31.2*

 Certification
 of Principal Financial Officer Pursuant to Rules 13a-14(a) and 15d-14(a)

 32.1**

 Certification
 of Principal Executive Officer Pursuant to 18 U.S.C. Section 1350

 32.2**

 Certification
 of Principal Financial Officer Pursuant to 18 U.S.C. Section 1350

 101.INS*

 101.SCH*

 101.CAL*

 101.LAB*

 101.PRE*

 Cover

 *
Filed herewith.

 **
Furnished herewith

 ***
Previously filed with Annual Report on Form 10-K, as filed on April 15, 2024.

 #
Indicates management contract or compensatory plan or arrangement.

 SIGNATURES

 Pursuant
to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report
to be signed on its behalf by the undersigned, thereunto duly authorized.

 By:

 /s/
 John Hilburn Davis IV

 Name:

 John
 Hilburn Davis IV

 Title:

 President
 and Chief Executive Officer

 Name

 Position

 Date

 /s/
 John Hilburn Davis IV

 Director,
 President and Chief Executive Officer

 John
 Hilburn Davis IV

 (Principal
 Executive Officer)

 /s/
 Reid Yeoman

 Chief
 Financial Officer

 Reid
 Yeoman

 (Principal
 Financial and Accounting Officer)

 /s/
 Mark T. Lynn

 Director

 Mark
 T. Lynn

 /s/
 Trevor Pettennude

 Director

 Trevor
 Pettennude

 /s/
 Jameeka Aaron Green

 Director

 Jameeka
 Aaron Green

 /s/
 Huong "Lucy" Doan

 Director

 Huong
 "Lucy" Doan

 FINANCIAL
STATEMENTS

 DECEMBER
31, 2023 AND 2022

 REPORT
 OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM (PCAOB ID: 324)

 REPORT
 OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM (PCAOB ID: 3501)

 BALANCE SHEETS

 STATEMENTS OF OPERATIONS

 STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)

 STATEMENTS OF CASH FLOWS

 NOTES
 TO CONSOLIDATED FINANCIAL STATEMENTS

 F- 1

 Report
of Independent Registered Public Accounting Firm

 (PCAOB
ID 324)

 To
the Board of Directors and Shareholders of Digital Brands Group, Inc.

 Opinion
on the Financial Statements

 We
have audited the accompanying consolidated balance sheet of Digital Brands Group, Inc. and Subsidiaries (collectively, the "Company")
as of December 31, 2023, and the related consolidated statements of operations, stockholders' equity (deficit), and cash flows
for the year ended December 31, 2023, and the related consolidated notes (collectively referred to as the "financial statements").
In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December
31, 2023, and the results of its operations and its cash flows for the year ended December 31, 2023, in conformity with accounting principles
generally accepted in the United States of America.

 Going
Concern

 The
accompanying financial statements have been prepared assuming that the entity will continue as a going concern. As discussed in Note
2 to the financial statements, the Company's recurring net losses since inception, negative cash flow from operations and lack
of liquidity raise substantial doubt about its ability to continue as a going concern. Management's plans in regard to these matters
are also described in Note 2. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 Basis
for Opinion

 These
financial statements are the responsibility of the entity's management. Our responsibility is to express an opinion on these financial
statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United
States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities
laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

 We
conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company
is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audit
we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion
on the effectiveness of the entity's internal control over financial reporting. Accordingly, we express no such opinion.

 Our
audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or
fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding
the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant
estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits
provide a reasonable basis for our opinion.

 /s/
 Macias Gini & O'Connell LLP

 We
have served as the Company's auditor since 2023.

 Irvine,
California

 April
15, 2024

 F- 2

 REPORT
OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 The
Board of Directors and Stockholders

 Digital
Brands Group, Inc.

 Opinion
on the Consolidated Financial Statements

 We
have audited the accompanying consolidated balance sheet of Digital Brands Group, Inc. and subsidiaries (collectively, the "Company")
as of December 31, 2022, and the related consolidated statements of operations, stockholders' deficit, and cash flows for the year
then ended, and the related notes (collectively referred to as the "consolidated financial statements"). In our opinion,
the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company
as of December 31, 2022, and the results of its operations and its cash flows for the year then ended, in conformity with accounting
principles generally accepted in the United States of America.

 Emphasis
of Matter – Correction of Error

 As
described in Note 1 to the consolidated financial statements, the Company corrected its consolidated statement of operations for the
year ended December 31, 2022 to properly reflect discontinued operations.

 Going
Concern

 The
accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern. As discussed
in Note 2 to the consolidated financial statements, the Company's net losses from inception, negative cash flow from operations,
and lack of liquidity raise substantial doubt about its ability to continue as a going concern. Management's plans in regard to
these matters are also described in Note 2. The consolidated financial statements do not include any adjustments that might result from
the outcome of this uncertainty.

 Basis
for Opinion

 These
consolidated financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion
on these financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight
Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S.
federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

 We
conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company
is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audit,
we are required to obtain an understanding of internal control over financial reporting, but not for the purpose of expressing an opinion
on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion.

 Our
audit included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due
to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence
regarding the amounts and disclosures in the consolidated financial statements. Our audit also included evaluating the accounting principles
used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements.
We believe that our audit provides a reasonable basis for our opinion.

 /s/
 dbb mckennon (Firm No. 3501)

 Newport
Beach, California

 April
17, 2023, except for the effects of the stock split and discontinued operations as described in Note 1 for which the date is
August 24, 2023

 We
served as the Company's auditor from 2018 to 2023.

 F- 3

BALANCE SHEETS

 2023

 2022

 31,

 2023

 2022

 ASSETS

 Current assets:

 Cash and cash
 equivalents

 $
 20,773

 $
 1,275,616

 of allowance for credit losses of $ 41,854 and $ 19,394, respectively

 74,833

 583,368

 Due from factor, net

 337,811

 839,400

 74,833

 583,368

 4,849,600

 5,122,564

 Prepaid expenses and other
 current assets

 276,670

 766,901

 Assets per discontinued
 operations, current

 —

 241,544

 Total current assets

 5,559,687

 8,829,393

 Property, equipment and software, net

 55,509

 104,512

 8,973,501

 8,973,501

 Intangible assets, net

 9,982,217

 12,906,238

 Deposits

 75,431

 193,926

 Right of use asset

 689,688

 Assets per discontinued operations

 —

 2,628,136

 Total assets

 $
 25,336,033

 $
 33,738,055

 LIABILITIES AND STOCKHOLDERS'
 EQUITY (DEFICIT)

 Current liabilities:

 $
 7,538,902

 $
 8,016,173

 Accrued expenses and other
 liabilities

 4,758,492

 3,936,920

 Due to related parties

 400,012

 555,217

 Contingent consideration
 liability

 —

 Convertible note payable,
 net

 100,000

 2,721,800

 Accrued interest payable

 1,996,753

 1,561,795

 Loan payable, current

 2,325,842

 1,829,629

 Promissory note payable,
 net

 4,884,592

 9,000,000

 Operating lease liability

 1,210,814

 Liabilities per discontinued
 operations, current

 —

 1,071,433

 Total current liabilities

 23,215,407

 40,893,791

 Loan payable

 150,000

 150,000

 Deferred tax liability

 368,034

 —

 Liabilities per discontinued operations

 —

 147,438

 Total liabilities

 23,733,441

 41,191,229

 Commitments and contingencies

 -

 -

 Stockholders' equity (deficit):

 Undesignated preferred
 stock, $ 0.0001 par, 10,000,000 shares authorized, 0 shares issued and outstanding as of both December 31,
 2023 and 2022, respectively

 —

 —

 Series A convertible preferred
 stock, $ 0.0001 par, 6,300 shares designated, 6,300 shares issued and outstanding as of both December 31,
 2023 and 2022, respectively

 Series C convertible
 preferred stock, $ 0.0001 par, 4,786 and 0 shares outstanding as of December 31, 2023 and 2022,
 respectively

 —

 Preferred
stock, value

 —

 Common stock, $ 0.0001 par, 1,000,000,000 shares
 authorized, 1,114,359 and 178,758 shares issued and outstanding as of December 31, 2023 and 2022, respectively

 Additional paid-in capital

 115,596,929

 96,294,123

 Accumulated deficit

 ( 113,994,449
)

 ( 103,747,316
)

 Total stockholders'
 equity (deficit)

 1,602,592

 ( 7,453,174
)

 Total liabilities and stockholders'
 equity (deficit)

 $
 25,336,033

 $
 33,738,055

 See
the accompanying notes to the consolidated financial statements.

 F- 4

STATEMENTS OF OPERATIONS

 2023

 2022

 Year
 Ended December 31,

 2023

 2022

 As Restated

 Net revenues

 $
 14,916,422

 $
 10,333,558

 Cost of net revenues

 8,372,642

 6,789,314

 Gross profit

 6,543,780

 3,544,244

 Operating expenses:

 General and administrative

 14,299,389

 14,067,681

 Sales and marketing

 4,035,835

 4,018,985

 Distribution

 1,002,343

 611,569

 Impairment

 —

 5,503,095

 Change
 in fair value of contingent consideration

 ( 10,698,475
)

 564,303

 Total operating expenses

 8,639,092

 24,765,633

 Loss from operations

 ( 2,095,312
)

 ( 21,221,389
)

 Other (expense) income:

 Interest expense

 ( 5,517,118
)

 ( 8,961,410
)

 Other
 non-operating (expenses) income

 ( 704,166
)

 3,068,080

 Total other expense, net

 ( 6,221,284
)

 ( 5,893,330
)

 Income tax benefit (provision)

 ( 368,034
)

 —

 Net loss from continuing operations

 ( 8,684,630
)

 ( 27,114,719
)

 (Loss) income from discontinued
 operations, net of tax

 ( 1,562,503
)

 ( 10,928,643
)

 $
 ( 10,247,133
)

 $
 ( 38,043,362
)

 Weighted average common
 shares outstanding - basic and diluted

 424,402

 30,852

 Net loss from continuing
 per common share - basic and diluted

 $
 ( 20.46
)

 $
 ( 878.87
)

 See
the accompanying notes to the consolidated financial statements.

 F- 5

STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)

 Series A Convertible

 B

 Series C Convertible

 Additional

 Total

 Preferred
 Stock

 Preferred
 Stock

 Preferred
 Stock

 Stock

 Paid-in

 Accumulated

 Stockholders'

 Shares

 Shares

 Shares

 Shares

 Capital

 Deficit

 Deficit

 Balances at December
 31, 2021

 —

 —

 —

 —

 —

 —

 5,201

 $
 58,614,172

 $
 ( 65,703,954
)

 $
 ( 7,089,781
)

 Issuance of common stock in public offering

 —

 —

 —

 —

 —

 —

 14,956

 9,347,449

 —

 9,347,450

 Issuance of common stock and exercise of pre-funded
 warrants in public offering

 —

 —

 —

 —

 —

 —

 72,727

 9,999,989

 —

 9,999,996

 Offering costs

 —

 —

 —

 —

 —

 —

 —

 —

 ( 2,921,646
)

 —

 ( 2,921,646
)

 Common stock issued in connection with business
 combination

 —

 —

 —

 —

 —

 —

 3,636

 —

 1,000,000

 —

 1,000,000

 Common stock issued pursuant to consulting
 agreement

 —

 —

 —

 —

 —

 —

 —

 123,000

 —

 123,000

 Warrant and common shares issued with notes

 —

 —

 —

 —

 —

 —

 2,400

 —

 1,368,741

 —

 1,368,741

 Conversion of notes and derivative liability
 into common stock

 —

 —

 —

 —

 —

 —

 79,807

 11,983,381

 —

 11,983,389

 Conversion of venture debt into Series A convertible
 preferred stock

 6,300

 —

 —

 —

 —

 —

 —

 6,299,999

 —

 6,300,000

 Stock-based compensation

 —

 —

 —

 —

 —

 —

 —

 —

 479,038

 —

 479,038

 —

 —

 —

 —

 —

 —

 —

 —

 —

 ( 38,043,362
)

 ( 38,043,362
)

 Balances at December
 31, 2022

 6,300

 —

 —

 —

 —

 178,758

 96,294,123

 ( 103,747,316
)

 ( 7,453,174
)

 Balance

 6,300

 —

 —

 —

 —

 178,758

 96,294,123

 ( 103,747,316
)

 ( 7,453,174
)

 Issuance of common stock pursuant to private
 placement, net of offering costs

 —

 —

 —

 —

 —

 —

 51,086

 4,463,071

 —

 4,463,076

 Shares and warrants issued with notes

 —

 —

 —

 —

 —

 —

 4,400

 —

 658,494

 —

 658,494

 Conversion of notes into preferred stock

 —

 —

 —

 —

 5,761

 —

 —

 5,759,177

 —

 5,759,177

 Issuance of Series B preferred stock

 —

 —

 —

 —

 —

 —

 —

 25,000

 —

 25,000

 Issuance of common stock pursuant to disposition

 —

 —

 —

 —

 —

 —

 78,103

 1,357,035

 —

 1,357,043

 Cancellation of Series B preferred stock

 —

 —

 ( 1
)

 —

 —

 —

 —

 —

 ( 25,000
)

 —

 ( 25,000
)

 Common stock issued for services

 —

 —

 —

 —

 —

 —

 109,930

 1,656,417

 —

 1,656,428

 Exercise of warrants

 —

 —

 —

 —

 —

 —

 123,814

 1,167,554

 —

 1,167,566

 Issuance of common stock pursuant to private
 placement, net of offering costs

 —

 —

 —

 —

 —

 —

 513,875

 3,832,254

 —

 3,832,305

 Conversion of preference shares into common
 stock

 —

 —

 —

 —

 ( 975
)

 —

 54,394

 ( 5
)

 —

 —

 Stock-based compensation

 —

 —

 —

 —

 —

 —

 —

 —

 408,810

 —

 408,810

 —

 —

 —

 —

 —

 —

 —

 —

 —

 ( 10,247,133
)

 ( 10,247,133
)

 Balances at December
 31, 2023

 6,300

 $

 —

 —

 4,786

 $

 1,114,359

 $

 $
 115,596,929

 $
 ( 113,994,449
)

 $
 1,602,592

 Balance

 6,300

 $

 —

 —

 4,786

 $

 1,114,359

 $

 $
 115,596,929

 $
 ( 113,994,449
)

 $
 1,602,592

 See
the accompanying notes to the consolidated financial statements.

 F- 6

STATEMENTS OF CASH FLOWS

 2023

 2022

 Year
 Ended December 31,

 2023

 2022

 Cash flows from operating
 activities:

 $
 ( 10,247,133
)

 $
 ( 38,043,362
)

 Adjustments to reconcile net loss to net cash
 used in operating activities:

 Depreciation and amortization

 3,249,194

 1,653,819

 Amortization of loan discount
 and fees

 3,937,007

 6,506,384

 Loss on extinguishment
 of debt

 716,517

 —

 Loss on disposition of
 business

 1,523,940

 —

 Stock-based compensation

 408,810

 602,038

 Shares issued for services

 1,656,428

 —

 Change in credit reserve

 202,761

 ( 118,840
)

 Change in fair value of
 contingent consideration

 ( 10,698,475
)

 564,303

 Deferred tax expense

 368,034

 —

 Deferred
 offering costs

 —

 367,696

 Fees incurred in connection
 with debt financings

 —

 568,149

 Change in fair value of
 warrant liability

 —

 ( 18,223
)

 Change in fair value of
 derivative liability

 —

 ( 1,354,434
)

 Impairment of goodwill
 and intangible assets

 —

 5,503,095

 Loss from discontinued
 operations, net of tax

 —

 10,928,643

 Forgiveness of Payroll
 Protection Program

 —

 ( 1,760,755
)

 Changes in operating assets
 and liabilities:

 497,771

 ( 452,030
)

 Due from factor, net

 144,755

 655,708

 375,682

 479,394

 Prepaid expenses and other
 current assets

 551,259

 ( 445,798
)

 1,900

 892,120

 Accrued expenses and other
 liabilities

 1,047,430

 1,631,512

 Deferred revenue

 ( 183,782
)

 —

 Due to related parties

 298,943

 Accrued
 interest

 434,958

 984,358

 Assets
 and liabilities of discontinued operations

 —

 ( 210,426
)

 Net
 cash used in operating activities

 ( 6,012,942
)

 ( 10,767,706
)

 Cash flows from investing
 activities:

 Cash acquired (consideration) pursuant to business
 combination

 —

 ( 7,247,303
)

 Purchase of property, equipment and software

 ( 29,675
)

 ( 61,286
)

 Deposits

 118,494

 ( 60,548
)

 Net
 cash provided by (used in) investing activities

 88,819

 ( 7,369,137
)

 Cash flows from financing
 activities:

 Repayments of elated party advances

 ( 155,205
)

 —

 Advances (repayments) from factor

 154,073

 ( 3,096
)

 Repayment of contingent consideration

 —

 ( 645,304
)

 Proceeds from venture debt

 —

 237,500

 Issuance of loans and note payable

 5,479,611

 3,280,360

 Repayments of convertible and promissory notes

 ( 10,129,811
)

 ( 7,350,276
)

 Issuance of convertible notes payable

 —

 6,951,250

 Proceeds from public offering

 —

 19,347,446

 Offering costs

 —

 ( 2,921,216
)

 Issuance of common stock, net of offering costs

 8,145,381

 —

 Proceeds from exercise of warrants

 1,167,566

 —

 Net
 cash provided by financing activities

 4,661,614

 18,896,664

 Net change in cash and cash
 equivalents

 ( 1,262,509
)

 759,820

 Cash and cash equivalents
 at beginning of year

 1,283,282

 523,462

 Cash and cash equivalents at end of year

 $
 20,773

 $
 1,283,282

 Less: cash of discontinued
 operations

 —

 7,666

 Cash of continuing operations
 at end of year

 $
 20,773

 $
 1,275,616

 Supplemental disclosure
 of cash flow information:

 Cash paid for income taxes

 $
 —

 $
 —

 Cash paid for interest

 $
 711,815

 $
 734,869

 Supplemental disclosure
 of non-cash investing and financing activities:

 Conversion of notes into preferred stock

 $
 5,759,177

 $
 —

 Conversion of notes into common stock

 $
 —

 $
 11,983,389

 Right of use asset

 $
 467,738

 $

 Warrants issued in connection with note

 $
 —

 $
 1,368,741

 Derivative liability in connection with convertible
 note

 $
 —

 $
 559,957

 Conversion of related party notes and payables
 into preferred and common stock

 $
 —

 $
 6,300,000

 Conversion of venture debt into preferred stock

 $
 —

 $
 —

 See
the accompanying notes to the consolidated financial statements.

 F- 7

 NOTES
TO CONSOLIDATED FINANCIAL STATEMENTS

 NOTE
1: NATURE OF OPERATIONS

 Digital
Brands Group, Inc. (the "Company" or "DBG"), was organized on September 17, 2012 under the laws of Delaware as
a limited liability company under the name Denim. LA LLC. The Company converted to a Delaware corporation on January 30, 2013 and changed
its name to Denim. LA, Inc. Effective December 31, 2020, the Company changed its name to Digital Brands Group, Inc. (DBG).

 On
February 12, 2020, Denim. LA, Inc. entered into an Agreement and Plan of Merger with Bailey 44, LLC ("Bailey"), a Delaware
limited liability company. On the acquisition date, Bailey 44, LLC became a wholly owned subsidiary of the Company. See Note 4.

 On
May 18, 2021, the Company closed its acquisition of Harper & Jones, LLC ("H&J") pursuant to its Membership Interest
Stock Purchase Agreement with D. Jones Tailored Collection, Ltd. to purchase 100 % of the issued and outstanding equity of Harper &
Jones, LLC. On the acquisition date, H&J became a wholly owned subsidiary of the Company. See Note 4.

 On
August 30, 2021, the Company closed its acquisition of Mosbest, LLC dba Stateside ("Stateside") pursuant to its Membership
Interest Purchase Agreement with Moise Emquies to purchase 100 % of the issued and outstanding equity of Stateside. On the acquisition
date, Stateside became a wholly owned subsidiary of the Company. See Note 4.

 On
December 30, 2022, the Company closed its previously announced acquisition of Sunnyside, LLC dba Sundry ("Sundry") pursuant
to its Second Amended and Restated Membership Interest Purchase Agreement with Moise Emquies to purchase 100 % of the issued and outstanding
equity of Sundry. On the acquisition date, Sundry became a wholly owned subsidiary of the Company. See Note 4.

 On
June 21, 2023, the Company and the former owners of H&J executed a Settlement Agreement and Release (the "Settlement Agreement")
whereby contemporaneously with the parties' execution of the Settlement Agreement (i) the Company agreed to make an aggregate cash
payment of $ 229,000 to D. Jones Tailored Collection, Ltd. ("D. Jones"), (ii) the Company issued 1,952,580 shares of common
stock to D. Jones, and (iii) the Company assigned and transferred one hundred percent ( 100 %) of the Company's membership interest
in H&J to D. Jones. The H&J Settlement was accounted for a business disposition.

 Reverse
Stock Split

 On
October 21, 2022, the Board of Directors approved a one-for-100 reverse stock split of its issued and outstanding shares of common stock
and a proportional adjustment to the existing conversion ratios for each series of the Company's preferred stock. The reverse stock
split became effective as of November 3, 2022. Accordingly, all share and per share amounts for all periods presented in the accompanying
consolidated financial statements and notes thereto have been adjusted retroactively, where applicable, to reflect this reverse stock
split and adjustment of the preferred stock conversion ratios.

 On
August 21, 2023, the Board of Directors approved a one-for-25 reverse stock split of its issued and outstanding shares of common stock
and a proportional adjustment to the existing conversion ratios for each series of the Company's preferred stock. The reverse stock
split became effective as of August 22, 2023. Accordingly, all share and per share amounts for all periods presented in the accompanying
consolidated financial statements and notes thereto have been adjusted retroactively, where applicable, to reflect this reverse stock
split and adjustment of the preferred stock conversion ratios.

 Correction
of Error

 The
Company incorrectly reported its previously reported statement of operations for the year ended December 31, 2022 in lieu of previously
reported statement of operations which was presented to report discontinued operations of H&J.

 F- 8

 NOTE
2: GOING CONCERN

 The
accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets
and the satisfaction of liabilities in the normal course of business. The Company has not generated profits since inception, has sustained
net losses of $ 10,247,133 and $ 38,043,362 for the years ended December 31, 2023 and 2022, respectively, and has incurred negative cash
flows from operations for the years ended December 31, 2023 and 2022. The Company has historically lacked liquidity to satisfy obligations
as they come due and as of December 31, 2023, and the Company had a working capital deficit of $ 17,655,720. These factors, among others,
arise substantial doubt about the Company's ability to continue as a going concern. The Company expects to continue to generate
operating losses for the foreseeable future. The accompanying consolidated financial statements do not include any adjustments as a result
of this uncertainty.

 The
Company's ability to continue as a going concern for the next 12 months from the date the financial statements were available to
be issued is dependent upon its ability to generate sufficient cash flows from operations to meet its obligations, which it has not been
able to accomplish to date, and/or to obtain additional capital financing. Through the date the financial statements were available to
be issued, the Company has been primarily financed through the issuance of capital stock and debt. In the event that the Company cannot
generate sufficient revenue to sustain its operations, the Company will need to reduce expenses or obtain financing through the sale
of debt and/or equity securities. The issuance of additional equity would result in dilution to existing shareholders. If the Company
is unable to obtain additional funds when they are needed or if such funds cannot be obtained on terms acceptable to the Company, the
Company would be unable to execute upon the business plan or pay costs and expenses as they are incurred, which would have a material,
adverse effect on the business, financial condition and results of operations. No assurance can be given that the Company will be successful
in these efforts.

 NOTE
3: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 Basis
of Presentation

 The
accounting and reporting policies of the Company conform to accounting principles generally accepted in the United States of America
("GAAP").

 Principles
of Consolidation

 These
consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries Bailey, H&J, Stateside and
Sundry from the dates of acquisition. All inter-company transactions and balances have been eliminated on consolidation.

 Use
of Estimates

 The
preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the
reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 Discontinued
Operations

 Certain
prior year accounts have been reclassified to conform with current year presentation regarding income (loss) from discontinued operations.
H&J's assets and liabilities as of December 31, 2022 have also been reclassified on the consolidated balance sheet. See Note
5.

 Cash
and Equivalents and Concentration of Credit Risk

 The
Company considers all highly liquid securities with an original maturity of less than three months to be cash equivalents. As of December
31, 2023 and 2022, the Company did not hold any cash equivalents. The Company's cash and cash equivalents in bank deposit accounts,
at times, may exceed federally insured limits of $ 250,000.

 F- 9

 Fair
Value of Financial Instruments

 FASB
guidance specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable.
Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy
gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and
the lowest priority to unobservable inputs (Level 3 measurement). The three levels of the fair value hierarchy are as follows:

 Level
1 — Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to
access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such
as exchange-traded instruments and listed equities.

 Level
2 — Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or
indirectly (e.g., quoted prices of similar assets or liabilities in active markets, or quoted prices for identical or similar assets
or liabilities in markets that are not active).

 Level
3 — Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined
using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable.

 The
Company's financial instruments consist of cash and cash equivalents, accounts receivable, due from factor, prepaid expenses, accounts
payable, accrued expenses, deferred revenue, due to related parties, related party note payable, accrued interest, loan payable and convertible
debt. The carrying value of these assets and liabilities is representative of their fair market value, due to the short maturity of these
instruments.

 The
following tables present information about the Company's financial assets and liabilities measured at fair value on a recurring
basis and indicates the level of the fair value hierarchy used to determine such fair values:

 SCHEDULE OF FINANCIAL ASSETS AND LIABILITIES MEASURED AT FAIR VALUE ON RECURRING BASIS

 Fair
 Value Measurements

 as
 of December 31, 2023 Using:

 Level 1

 Level

 Level

 Total

 Liabilities:

 Contingent
 consideration

 —

 —

 —

 —

 $
 —

 $
 —

 $
 —

 $
 —

 Fair Value
 Measurements

 as
 of December 31, 2022 Using:

 Level 1

 Level

 Level

 Total

 Liabilities:

 Contingent
 consideration

 —

 —

 $
 —

 $
 —

 $

 $

 Contin g ent
Consideration

 The
Company records a contingent consideration liability relating to stock price guarantees included in its acquisition and consulting agreements.
The estimated fair value of the contingent consideration is recorded using significant unobservable measures and other fair value inputs
and is therefore classified as a Level 3 financial instrument.

 The
Company estimates and records the acquisition date fair value of contingent consideration as part of purchase price consideration for
acquisitions. Additionally, each reporting period, the Company estimates changes in the fair value of contingent consideration and recognizes
any change in fair in the consolidated statement of operations. The estimate of the fair value of contingent consideration requires very
subjective assumptions to be made of future operating results, discount rates and probabilities assigned to various potential operating
result scenarios. Future revisions to these assumptions could materially change the estimate of the fair value of contingent consideration
and, therefore, materially affect the Company's future financial results. The contingent consideration liability is to be settled
with the issuance of shares of common stock once contingent provisions set forth in respective acquisition agreements have been achieved.
Upon achievement of contingent provisions, respective liabilities are relieved and offset by increases to common stock and additional
paid-in capital in the stockholders' equity section of the Company's consolidated balance sheets.

 F- 10

 The
fair value of the contingent consideration liability related to the Company's business combinations is valued using the Monte Carlo
simulation model. The Monte Carlo simulation inputs include the stock price, volatility of common stock, timing of settlement and resale
restrictions and limits. The fair value of the contingent consideration is then calculated based on guaranteed equity values at settlement
as defined in the acquisition agreements. Changes in contingent consideration liability during the years ended December 31, 2023 and
2022 are as follows:

OF CHANGES IN ACQUISITION-RELATED CONTINGENT CONSIDERATION

 Contingent

 Consideration

 Liability

 Balance as of December 31, 2022

 $

 Norwest Waiver - settlement of Bailey44 contingent
 consideration

 ( 10,698,475
)

 H&J Settlement Agreement
 - settlement of H&J contingent consideration

 ( 1,400,000
)

 Outstanding as of December 31, 2023

 $
 —

 Norwest
Waiver

 On
June 21, 2023, the Company, on the one hand, and Norwest Venture Partners XI, LP and Norwest Venture Partners XII, LP (together, the
"Norwest Investors"), on the other hand, executed a Waiver and Amendment (the "Norwest Amendment") whereby the
Norwest Investors agreed to waive and terminate certain true up rights of the Norwest Investors under the Agreement and Plan of Merger,
dated February 12, 2020 (the "Bailey Merger Agreement"), among the Company, Bailey 44, LLC, Norwest Venture Partners XI,
LP, and Norwest Venture Partners XII, LP and Denim. LA Acquisition Corp. This transaction is known as the "Norwest Waiver".
As a result of the Norwest Waiver, the Company recorded a fair value of $ 0 pertaining to the contingent consideration contemplated under
the Bailey Merger Agreement, resulting in a gain in the change in fair value of contingent consideration of $ 10,698,475.

 H&J
Settlement A g reement

 On
June 21, 2023, the Company and the former owners of H&J executed a Settlement Agreement and Release (the "Settlement Agreement")
whereby the Company transferred 100 % of its membership interests in H&J to D. Jones (the "H&J Seller"). Pursuant
to the Settlement Agreement, the Company agreed to make an aggregate cash payment of $ 229,000 to the H&J Seller and the Company issued
 1,952,580 shares of common stock to the H&J Seller. In connection with the Settlement Agreement, the parties agreed that no further
shares were owed to the H&J Seller resulting from the stock price guarantee pursuant to the May 2021 H&J acquisition. As a result,
the Company recorded a gain in the change in fair value of contingent consideration of $ 1,400,000. The change in fair value was included
in loss from discontinued operations in the consolidated statements of operations. See Note 4 for further detail.

 The
detail of contingent consideration by company is as follows:

 SCHEDULE OF CONTINGENT CONSIDERATION

 2023

 2022

 $
 —

 10,698,475

 Harper & Jones

 —

 1,400,000

 $
 —

 $

 Derivative
Liability

 In
connection with the Company's convertible notes, the Company recorded a derivative liability (see Note 7). The estimated fair value
of the derivative liability is recorded using significant unobservable measures and other fair value inputs and is therefore classified
as a Level 3 financial instrument.

 F- 11

 The
fair value of the derivative liability is valued using a multinomial lattice model. The multinomial lattice inputs include the underlying
stock price, volatility of common stock and remaining term of the convertible note. Changes in derivative liability during the years
ended December 31, 2023 and 2022 are as follows:

 SCHEDULE OF CHANGES IN DERIVATIVE LIABILITY

 Derivative

 Liability

 Outstanding as of December 31, 2021

 $
 2,294,720

 Initial fair value on issuance of convertible
 note

 559,957

 Conversion of underlying
 notes into common stock

 ( 1,500,243
)

 Change in fair value

 ( 1,354,434
)

 Outstanding as of December 31, 2022

 —

 Initial fair value on issuance of convertible
 note

 —

 Change in fair value

 —

 Outstanding as of December 31, 2023

 $
 —

 During
the year ended December 31, 2022, the Company utilized the following inputs for the fair value of the derivative liability: volatility
of 70.9 % - 96.7 %, risk-free rate of 2.71 % - 3.74 %, and remaining term ranging from.08 years - 0.62 years.

 The
change in fair value of the derivative liability is included in other non-operating income (expense), net in the consolidated statements
of operations.

 Accounts
Receivable and Expected Credit Loss

 We
carry our accounts receivable at invoiced amounts less allowances for customer credit losses and other deductions to present the net
amount expected to be collected on the financial asset. All receivables are expected to be collected within one year of the consolidated
balance sheet. We do not accrue interest on the trade receivables. Management evaluates the ability to collect accounts receivable based
on a combination of factors. Receivables are determined to be past due based on individual credit terms. An allowance for credit losses
is maintained based on the length of time receivables are past due, historical collections, or the status of a customer's financial
position. Receivables are written off in the year deemed uncollectible after efforts to collect the receivables have proven unsuccessful.
We do not have any off-balance sheet credit exposure related to our customers.

 We
periodically review accounts receivable, estimate an allowance for bad debts, and simultaneously record the appropriate expense in the
statement of operations. Such estimates are based on general economic conditions, the financial conditions of customers, and the amount
and age of past due accounts. Past due accounts are written off against that allowance only after all collection attempts have been exhausted
and the prospects for recovery are remote. Recoveries of accounts receivable previously written off are recorded as income when received.
The Company provides credit to its customers in the normal course of business and has established credit evaluation and monitoring processes
to mitigate credit risk.

 As
of December 31, 2023, the Company determined an allowance for credit losses of $ 41,854.

is stated at the lower of cost or net realizable value and accounted for using the weighted average cost method for DSTLD and H&J
and first-in, first-out method for Bailey, Stateside and Sundry. The inventory balances as of December 31, 2023 and 2022 consist substantially
of finished good products purchased or produced for resale, as well as any raw materials the Company purchased to modify the products
and work in progress.

 F- 12

consisted of the following:

 SCHEDULE OF INVENTORY

 2023

 2022

 2023

 2022

 Raw materials

 $
 695,580

 $
 1,611,134

 Work in process

 585,387

 888,643

 Finished goods

 3,568,633

 2,622,787

 $
 4,849,600

 $
 5,122,564

 Property,
Equipment, and Software

 Property,
equipment, and software are recorded at cost. Depreciation/amortization is recorded for property, equipment, and software using the straight-line
method over the estimated useful lives of assets. The Company reviews the recoverability of all long-lived assets, including the related
useful lives, whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset might not be recoverable.
The balances at December 31, 2023 and 2022 consist of software with three ( 3) year lives, property and equipment with three ( 3) to ten
( 10) year lives, and leasehold improvements which are depreciated over the shorter of the lease life or expected life.

 Depreciation
and amortization charges on property, equipment, and software are included in general and administrative expenses and amounted to $ 50,823
and $ 75,126 for the years ended December 31, 2023 and 2022, respectively.

 Business
Combinations

 The
Company accounts for acquisitions in which it obtains control of one or more businesses as a business combination. The purchase price
of the acquired businesses is allocated to the tangible and intangible assets acquired and liabilities assumed based on their estimated
fair values at the acquisition date. The excess of the purchase price over those fair values is recognized as goodwill. During the measurement
period, which may be up to one year from the acquisition date, the Company may record adjustments, in the period in which they are determined,
to the assets acquired and liabilities assumed with the corresponding offset to goodwill. If the assets acquired are not a business,
the Company accounts for the transaction or other event as an asset acquisition. Under both methods, the Company recognizes the identifiable
assets acquired, the liabilities assumed, and any noncontrolling interest in the acquired entity. In addition, for transactions that
are business combinations, the Company evaluates the existence of goodwill or a gain from a bargain purchase.

represents the excess of the purchase price of an acquired entity over the fair value of identifiable tangible and intangible assets
acquired and liabilities assumed in a business combination.

 Intangible
assets are established with business combinations and consist of brand names and customer relationships. Intangible assets with finite
lives are recorded at their estimated fair value at the date of acquisition and are amortized over their estimated useful lives using
the straight- line method. The estimated useful lives of amortizable intangible assets are as follows:

 SCHEDULE OF FINITE-LIVED INTANGIBLE ASSETS ACQUIRED AS PART OF BUSINESS COMBINATION

 Customer relationships

 3 years

 Impairment

 Long-Lived
Assets

 The
Company reviews its long-lived assets (property and equipment and amortizable intangible assets) for impairment whenever events or circumstances
indicate that the carrying amount of an asset may not be recoverable. If the sum of the expected cash flows, undiscounted, is less than
the carrying amount of the asset, an impairment loss is recognized as the amount by which the carrying amount of the asset exceeds its
fair value.

and identifiable intangible assets that have indefinite useful lives are not amortized, but instead are tested annually for impairment
and upon the occurrence of certain events or substantive changes in circumstances. The annual goodwill impairment test allows for the
option to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is
less than its carrying amount. An entity may choose to perform the qualitative assessment on none, some or all of its reporting units
or an entity may bypass the qualitative assessment for any reporting unit and proceed directly to step one of the quantitative impairment
test. If it is determined, on the basis of qualitative factors, that the fair value of a reporting unit is, more likely than not, less
than its carrying value, the quantitative impairment test is required.

 F- 13

 The
quantitative impairment test calculates any goodwill impairment as the difference between the carrying amount of a reporting unit and
its fair value, but not to exceed the carrying amount of goodwill. It is our practice, at a minimum, to perform a qualitative or quantitative
goodwill impairment test in the fourth quarter every year.

 Indefinite-Lived
Intangible Assets

 Indefinite-lived
intangible assets established in connection with business combinations consist of the brand name. The impairment test for identifiable
indefinite-lived intangible assets consists of a comparison of the estimated fair value of the intangible asset with its carrying value.
If the carrying value exceeds its fair value, an impairment loss is recognized in an amount equal to that excess.

 Annual
Impairment Tests

 At
December 31, 2023, management determined that certain events and circumstances occurred that indicated that the carrying value of the
Company's brand name assets, and the carrying amount of the reporting units, pertaining to Bailey44, Stateside and Sundry may not
be recoverable. The qualitative assessment was primarily due to reduced or stagnant revenues of both entities as compared to the Company's
initial projections at the time of each respective acquisition, as well as the entities' liabilities in excess of assets. Upon
the quantitative analysis performed, the Company determined that the fair value of the intangible assets and reporting units were greater
than the respective carrying values. As such, no impairment was recorded. The Company utilized the enterprise value approach in the impairment
tests of each reporting unit in 2023. As of December 31, 2023, the Bailey44 reporting unit, which has an attributable goodwill balance
of $ 3,158,123, has a negative carrying amount.

 At
December 31, 2022, management determined that certain events and circumstances occurred that indicated that the carrying value of the
Company's brand name assets, and the carrying amount of the reporting units, pertaining to Bailey44 and Harper & Jones may
not be recoverable. The qualitative assessment was primarily due to reduced or stagnant revenues of both entities as compared to the
Company's initial projections at the time of each respective acquisition, as well as the entities' liabilities in excess
of assets. As such, the Company compared the estimated fair value of the brand names with its carrying value and recorded an impairment
loss of $ 3,667,000 in the consolidated statements of operations. Additionally, the Company compared the fair value of the reporting units
to the carrying amounts and recorded an impairment loss of $ 11,872,332 pertaining to goodwill in the consolidated statements of operations.

 The
following is a summary of goodwill and intangible impairment recorded pertaining to each entity:

 SCHEDULE OF GOODWILL AND INTANGIBLE IMPAIRMENT

 Year Ended

 2023

 2022

 Bailey brand name

 $
 —

 $
 2,182,000

 Harper & Jones brand
 name

 —

 1,485,000

 Total impairment of intangibles

 —

 3,667,000

 Bailey goodwill

 —

 3,321,095

 Harper & Jones goodwill

 —

 8,551,237

 Total
 impairment of goodwill

 —

 11,872,332

 Total
 impairment

 $
 —

 $
 15,539,332

 In
determining the fair value of the respective reporting units, management estimated the price that would be received to sell the reporting
unit as a whole in an orderly transaction between market participants at the measurement date. This includes reviewing market comparables
such as revenue multipliers and assigning certain assets and liabilities to the reporting units, such as the respective working capital
deficits of each entity and debt obligations that would need to be assumed by a market participant buyer in an orderly transaction. The
Company calculated the carrying amounts of each reporting unit by utilizing the entities' assets and liabilities at December 31,
2023, including the carrying value of the identifiable intangible assets and goodwill assigned to the respective reporting units.

 F- 14

 Convertible
Instruments

 U.S.
GAAP requires companies to bifurcate conversion options from their host instruments and account for them as free standing derivative
financial instruments according to certain criteria. The criteria include circumstances in which (a) the economic characteristics and
risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host
contract, the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair
value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur
and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.
An exception to this rule is when the host instrument is deemed to be conventional as that term is described under applicable U.S. GAAP.

 When
the Company has determined that the embedded conversion options should not be bifurcated from their host instruments, the Company records,
when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon
the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective
conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their
stated date of redemption. The Company also records, when necessary, deemed dividends for the intrinsic value of conversion options embedded
in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the transaction
and the effective conversion price embedded in the preferred shares.

 Accounting
for Preferred Stock

 ASC
480, Distinguishing Liabilities from Equity, includes standards for how an issuer of equity (including equity shares issued by consolidated
entities) classifies and measures on its balance sheet certain financial instruments with characteristics of both liabilities and equity.

 Management
is required to determine the presentation for the preferred stock as a result of the redemption and conversion provisions, among other
provisions in the agreement. Specifically, management is required to determine whether the embedded conversion feature in the preferred
stock is clearly and closely related to the host instrument, and whether the bifurcation of the conversion feature is required and whether
the conversion feature should be accounted for as a derivative instrument.

 If
the host instrument and conversion feature are determined to be clearly and closely related (both more akin to equity), derivative liability
accounting under ASC 815, Derivatives and Hedging, is not required. Management determined that the host contract of the preferred stock
is more akin to equity, and accordingly, liability accounting is not required by the Company. The Company has presented preferred stock
within stockholders' equity.

 Costs
incurred directly for the issuance of the preferred stock are recorded as a reduction of gross proceeds received by the Company, resulting
in a discount to the preferred stock. The discount is not amortized.

Recognition

 In
accordance with FASB ASC 606, Revenue from Contracts with Customers the Company determines revenue recognition through
the following steps:

 Identification
 of a contract with a customer;

 Identification
 of the performance obligations in the contract

 Determination
 of the transaction price

 Allocation
 of the transaction price to the performance obligations in the contract, and

 Recognition
 of revenue when or as the performance obligations are satisfied

is recognized when performance obligations are satisfied through the transfer of control of promised goods to the Company's customers
in an amount that reflects the consideration expected to be received in exchange for transferring goods or services to customers. Control
transfers once a customer has the ability to direct the use of, and obtain substantially all of the benefits from, the product, upon
shipment of product. This includes the transfer of legal title, physical possession, the risks and rewards of ownership, and customer
acceptance.

 F- 15

 The
Company derives its revenue primarily from wholesale and e-commerce transactions. For both channels, revenue is recognized at the time
the product is shipped to the customer, which is the point in time when control is transferred. The Company considers the sale of products
as a single performance obligation.

 The
Company provides the customer the right of return on the product and revenue is adjusted based on an estimate of the expected returns
based on historical rates.

 The
Company deducts discounts, sales tax, and estimated refunds to arrive at net revenue. Sales tax collected from clients is not considered
revenue and is included in accrued expenses until remitted to the taxing authorities. Shipping and handling fees charged to customers
are included in net revenues. All shipping and handling costs are accounted for as distribution expenses, and are therefore not evaluated
as a separate performance obligation.

 Cost
of Revenues

 Cost
of revenues consists primarily of inventory sold and related freight-in. Cost of revenues includes direct labor pertaining to our inventory
production activities and an allocation of overhead costs including rent and insurance. Cost of revenues also includes inventory write-offs
and reserves.

 Shipping
and Handling

 The
Company recognizes shipping and handling billed to customers as a component of net revenues, and the cost of shipping and handling as
distribution costs. Total shipping and handling billed to customers as a component of net revenues was approximately $ 128,000 and $ 72,000
for the years ended December 31, 2023 and 2022, respectively. Total shipping and handling costs included in distribution costs were approximately
$ 1,016,716 and $ 525,000, respectively.

 Advertising
and Promotion

 Advertising
and promotional costs are expensed as incurred. Advertising and promotional expense for the years ended December 31, 2023 and 2022 amounted
to approximately $ 728,000 and $ 1,178,000, respectively. The amounts are included in sales and marketing expense.

and Administrative

and administrative expenses consist primarily of compensation and benefits costs, professional services and information technology. General
and administrative expenses also include payment processing fees, design and warehousing fees.

Stock Purchase Warrants and Other Derivative Financial Instruments

 The
Company accounts for derivative instruments in accordance with ASC 815, which establishes accounting and reporting standards for derivative
instruments and hedging activities, including certain derivative instruments embedded in other financial instruments or contracts and
requires recognition of all derivatives on the balance sheet at fair value, regardless of hedging relationship designation. Accounting
for changes in fair value of the derivative instruments depends on whether the derivatives qualify as hedging relationships and the types
of relationships designated are based on the exposures hedged. At December 31, 2023 and 2022, the Company did not have any derivative
instruments that were designated as hedges.

 Stock
Option and Warrant Valuation

 Stock
option and warrant valuation models require the input of highly subjective assumptions. The fair value of stock-based payment awards
was estimated using the Black-Scholes option model. For warrants and stock options issued to non- employees, the Company accounts for
the expected life based on the contractual life of the warrants and stock options. For employees, the Company accounts for the expected
life of options in accordance with the "simplified" method, which is used for "plain-vanilla" options, as defined
in the accounting standards codification. The simplified method is based on the average of the vesting tranches and the contractual life
of each grant. For stock price volatility, the Company uses comparable public companies as a basis for its expected volatility to calculate
the fair value of options grants. The risk-free interest rate was determined from the implied yields of U.S. Treasury zero-coupon bonds
with a remaining life consistent with the expected term of the options. The number of stock award forfeitures are recognized as incurred.

 F- 16

 Stock-Based
Compensation

 The
Company accounts for stock-based compensation costs under the provisions of ASC 718, Compensation — Stock Compensation, which requires
the measurement and recognition of compensation expense related to the fair value of stock-based compensation awards that are ultimately
expected to vest. Stock based compensation expense recognized includes the compensation cost for all stock-based payments granted to
employees, officers, and directors based on the grant date fair value estimated in accordance with the provisions of ASC 718. ASC 718
is also applied to awards modified, repurchased, or cancelled during the periods reported. Stock-based compensation is recognized as
an expense over the employee's requisite vesting period and over the nonemployee's period of providing goods or services.

 The
Company measures employee stock-based awards at grant-date fair value and recognizes employee compensation expense on a straight- line
basis over the vesting period of the award. Determining the appropriate fair value of stock-based awards requires the input of subjective
assumptions, including the fair value of the Company's common stock, and for stock options, the expected life of the option, and
expected stock price volatility. The Company used the Black-Scholes option pricing model to value its stock option awards. The assumptions
used in calculating the fair value of stock-based awards represent management's best estimates and involve inherent uncertainties
and the application of management's judgment. As a result, if factors change and management uses different assumptions, stock-based
compensation expense could be materially different for future awards.

 Deferred
Offering Costs

 The
Company complies with the requirements of ASC 340, Other Assets and Deferred Costs, with regards to offering costs. Prior to the completion
of an offering, offering costs are capitalized. The deferred offering costs are charged to additional paid-in capital or as a discount
to debt, as applicable, upon the completion of an offering or to expense if the offering is not completed. As of December 31, 2020, the
Company had capitalized $ 214,647 in deferred offering costs. Upon completion of the IPO in May 2021, all capitalized deferred offering
costs were charged to additional paid-in capital. As of December 31, 2021, the Company capitalized $ 367,696 in deferred offering costs
pertaining to its equity line of credit agreement with Oasis (Note 8). In 2022, the Company wrote off these costs to general and administrative
expenses in the consolidated statements of operations as the equity line of credit financing never occurred.

 Segment
Information

 In
accordance with ASC 280, Segment Reporting ("ASC 280"), we identify our operating segments according to how our business
activities are managed and evaluated. As of December 31, 2023 our operating segments included: DSTLD, Bailey, Stateside and Sundry. Each
operating segment currently reports to the Chief Executive Officer. Each of our brands serve or are expected to serve customers through
our wholesale, in store and online channels, allowing us to execute on our omni-channel strategy. We have determined that each of our
operating segments share similar economic and other qualitative characteristics, and therefore the results of our operating segments
are aggregated into one reportable segment. All of the operating segments have met the aggregation criteria and have been aggregated
and are presented as one reportable segment, as permitted by ASC 280. We continually monitor and review our segment reporting structure
in accordance with authoritative guidance to determine whether any changes have occurred that would impact our reportable segments.

 Income
Taxes

 The
Company uses the liability method of accounting for income taxes as set forth in ASC 740, Income Taxes. Under the liability method, deferred
taxes are determined based on the temporary differences between the financial statement and tax basis of assets and liabilities using
tax rates expected to be in effect during the years in which the basis differences reverse. A valuation allowance is recorded when it
is unlikely that the deferred tax assets will not be realized. We assess our income tax positions and record tax benefits for all years
subject to examination based upon our evaluation of the facts, circumstances and information available at the reporting date. In accordance
with ASC 740-10, for those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, our policy
will be to record the largest amount of tax benefit that is more likely than not to be realized upon ultimate settlement with a taxing
authority that has full knowledge of all relevant information. For those income tax positions where there is less than 50% likelihood
that a tax benefit will be sustained, no tax benefit will be recognized in the financial statements.

 F- 17

 Net
Loss per Share

 Net
earnings or loss per share is computed by dividing net income or loss by the weighted-average number of common shares outstanding during
the period, excluding shares subject to redemption or forfeiture. The Company presents basic and diluted net earnings or
loss per share. Diluted net earnings or loss per share reflect the actual weighted average of common shares issued and outstanding during
the period, adjusted for potentially dilutive securities outstanding. Potentially dilutive securities are excluded from the computation
of the diluted net loss per share if their inclusion would be anti-dilutive. As all potentially dilutive securities are anti-dilutive
as of December 31, 2023 and 2022, diluted net loss per share is the same as basic net loss per share for each year. Potentially dilutive
items outstanding as of December 31, 2023 and 2022 are as follows:

 SCHEDULE OF POTENTIALLY DILUTIVE ITEMS OUTSTANDING

 2023

 2022

 Convertible notes

 —

 37,915

 Series A convertible preferred stock

 27,097

 4,320

 Series C convertible preferred stock

 267,001

 —

 Common stock warrants

 1,180,220

 176,733

 Stock options

 1,558

 1,558

 Total
 potentially dilutive shares

 1,475,876

 220,526

 The
stock options and warrants above are out-of-the-money as of December 31, 2023 and 2022.

 Leases

 On
January 1, 2022, the Company adopted ASC 842, Leases, as amended, which supersedes the lease accounting guidance under Topic 840,
and generally requires lessees to recognize operating and finance lease liabilities and corresponding right-of-use (ROU) assets on the
balance sheet and to provide enhanced disclosures surrounding the amount, timing and uncertainty of cash flows arising from lease arrangements.
The Company adopted the new guidance using a modified retrospective method. Under this method, the Company elected to apply the new accounting
standard only to the most recent period presented, recognizing the cumulative effect of the accounting change, if any, as an adjustment
to the beginning balance of retained earnings. Accordingly, prior periods have not been recast to reflect the new accounting standard.
The cumulative effect of applying the provisions of ASC 842 had no material impact on accumulated deficit.

 The
Company elected transitional practical expedients for existing leases which eliminated the requirements to reassess existing lease classification,
initial direct costs, and whether contracts contain leases. Also, the Company elected to present the payments associated with short-
term leases as an expense in statements of operations. Short-term leases are leases with a lease term of 12 months or less.

 Recent
Accounting Pronouncements

 In
February 2016, the FASB issued Accounting Standards Update ("ASU") 2016-02: Leases (Topic 842). The new guidance generally
requires an entity to recognize on its balance sheet operating and financing lease liabilities and corresponding right-of-use assets.
The standard will be effective for the first interim period within annual reporting periods beginning after December 15, 2018 and early
adoption is permitted. The new standard requires a modified retrospective transition for existing leases to each prior reporting period
presented. The Company elected to utilize the extended adoption period available to the Company as an emerging growth company. The Company
has adopted ASU 2016-02 as of January 1, 2022. See Note 11.

 In
June 2016, the FASB issued ASU No. 2016-13, "Financial Instrument – Credit Losses". This ASU, and the related ASUs
issued subsequently by the FASB introduce a new model for recognizing credit loss on financial assets not accounted for at fair values
through net income, including loans, debt securities, trade receivables, net investment in leases and available-for-sale debt securities.
The new ASU broadens the information that an entity must consider in developing estimates of expected credit losses and requires an entity
to estimate credit losses over the life of an exposure based on historical information, current information and reasonable supportable
forecasts.

 The
Company adopted this ASU on January 1, 2023, using the modified retrospective approach. The adoption of this ASU did not have a material
impact on financial statements as Company's customers are direct consumers and pay at the time of purchase. As of December 31,
2023, the Company determined an allowance for expected credit loss of $ 48,326.

 F- 18

 Management
does not believe that any other recently issued, but not yet effective, accounting standards could have a material effect on the accompanying
financial statements. As new accounting pronouncements are issued, the Company will adopt those that are applicable under the circumstances.

 The
following accounting pronouncements have been issued as of April 15, 2024 but are not yet effective and may affect the future financial
reporting by the Company:

 ASU
 2020-06, Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives
 and Hedging— Contracts in Entity's Own Equity (Subtopic 815-40): Accounting
 for Convertible Instruments and Contracts in an Entity's Own Equity: This ASU addresses
 the complexity of certain guidance for convertible instruments and contracts in an entity's
 own equity. The ASU is effective for public business entities that meet the definition of
 an SEC filer, excluding entities eligible to be smaller reporting companies as defined by
 the SEC, for fiscal years beginning after December 15, 2021, including interim periods within
 those fiscal years. For all other entities, the ASU will be effective for fiscal years beginning
 after December 15, 2023, including interim periods within those fiscal years.

 ASU
 2022-03, Fair Value Measurement (Topic 820): Fair Value Measurement of Equity Securities
 Subject to Contractual Sale Restrictions: The ASU is intended to clarify the guidance
 when measuring the fair value of an equity security subject to contractual restrictions that
 prohibit the sale of the security. For public business entities, the amendments in ASU 2022-
 03 are effective for fiscal years beginning after December 15, 2023, and interim periods
 within those fiscal years. For all other entities, the ASU is effective for fiscal years
 beginning after December 15, 2024, and interim periods within those fiscal years.

 NOTE
4: BUSINESS COMBINATIONS

 2022
Acquisition

 On
December 30, 2022, the Company completed its previously announced acquisition (the " Sundry Acquisition") of all of the issued
and outstanding membership interests of Sunnyside, LLC, a California limited liability company ("Sundry"), pursuant to that
certain Second Amended and Restated Membership Interest Purchase Agreement (the " Sundry Agreement"), dated October 13, 2022,
by and among Moise Emquies, George Levy, Matthieu Leblan and Carol Ann Emquies (" Sundry Sellers"), George Levy as the Sundry
Sellers' representative, the Company as Buyer, and Sundry.

 Pursuant
to the Agreement, Sellers, as the holders of all of the outstanding membership interests of Sundry, exchanged all of such membership
interests for (i) $ 7.5 million in cash, (ii) $ 5.5 million in promissory notes of the Company (the "Sundry Notes"), and (iii)
a number of shares of common stock of the Company equal to $ 1.0 million (the "Sundry Shares"), calculated in accordance with
the terms of the Agreement, which consideration was paid or delivered to the Sellers, Jenny Murphy and Elodie Crichi. Each Sundry Note
bears interest at eight percent ( 8 %) per annum and matured on February 15, 2023 (see Note 7). The Company issued 90,909 shares of common
stock to the Sundry Sellers on December 30, 2022 at a fair value of $ 1,000,000.

 The
Company evaluated the acquisition of Sundry pursuant to ASC 805 and ASU 2017-01, Topic 805, Business Combinations. The acquisition method
of accounting requires, among other things, that the assets acquired and liabilities assumed in a business combination be measured at
their estimated respective fair values as of the closing date of the acquisition. Goodwill recognized in connection with this transaction
represents primarily the potential economic benefits that the Company believes may arise from the acquisition.

 Total
fair value of the purchase price consideration was determined as follows:

 SCHEDULE OF COMPONENTS OF PURCHASE PRICE CONSIDERATION

 Cash

 $
 7,500,000

 Promissory notes payable

 5,500,000

 Common stock

 1,000,000

 Purchase price consideration

 $
 14,000,000

 F- 19

 The
Company has made an allocation of the purchase price in regard to the acquisition related to the assets acquired and the liabilities
assumed as of the purchase date. The following table summarizes the purchase price allocation:

 SCHEDULE OF ASSETS AND LIABILITIES ACQUIRED IN BUSINESS COMBINATION

 Purchase
 Price

 Allocation

 Cash and cash equivalents

 $
 252,697

 63,956

 Due from factor, net

 387,884

 2,941,755

 Prepaid expenses and other current assets

 32,629

 Property, equipment and software, net

 48,985

 3,711,322

 Intangible assets

 7,403,800

 ( 615,706
)

 Accrued expenses and
 other liabilities

 ( 227,321
)

 Purchase price consideration

 $
 14,000,000

 The
customer relationships and will be amortized on a straight-line basis over their estimated useful lives of three years. The brand name
is indefinite-lived. The Company used the relief of royalty and income approach to estimate the fair value of intangible assets acquired.

is primarily attributable to the go-to-market synergies that are expected to arise as a result of the acquisition and other intangible
assets that do not qualify for separate recognition. The goodwill is not deductible for tax purposes. The results of Sundry have been
included in the consolidated financial statements since the date of acquisition.

 Unaudited
Pro Forma Financial Information

 The
following unaudited pro forma financial information presents the Company's financial results as if the Sundry acquisition had occurred
as of January 1, 2022. The unaudited pro forma financial information is not necessarily indicative of what the financial results actually
would have been had the acquisitions been completed on this date. In addition, the unaudited pro forma financial information is not indicative
of, nor does it purport to project, the Company's future financial results. The following unaudited pro forma financial information
includes incremental property and equipment depreciation and intangible asset amortization as a result of the acquisitions. The pro forma
information does not give effect to any estimated and potential cost savings or other operating efficiencies that could result from the
acquisition:

 SCHEDULE OF BUSINESS ACQUISITION PRO FORMA INFORMATION

 Year
 Ended

 31, 2022

 Net revenues

 $
 28,519,261

 $
 ( 42,001,415
)

 Net loss per common share

 $
 ( 54.46
)

 Previous
Acquisitions

 On
February 12, 2020, the Company acquired 100 % of the membership interests of Bailey. The purchase price consideration included (i) an
aggregate of 20,754,717 shares of Series B Preferred Stock of the Company (the "Parent Stock") and (ii) a promissory note
in the principal amount of $ 4,500,000. The total purchase price consideration was $ 15,500,000.

 F- 20

 DBG
agreed that if at that date which is one year from the closing date of the IPO, the product of the number of shares of Parent Stock issued
under the Merger multiplied by the sum of the closing price per share of the common stock of the Company on such date, plus Sold Parent
Stock Gross Proceeds (as that term is defined in the Merger Agreement), does not exceed the sum of $ 11,000,000 less the value of any
Holdback Shares cancelled further to the indemnification provisions of the Merger Agreement, then the Company shall issue to the Holders
pro rata an additional aggregate number of shares of common stock of the Company equal to the valuation shortfall at a per share price
equal to the then closing price per share of the common stock of the Company.

 As
of December 31, 2023 and 2022, the Company has a contingent consideration liability of $ 0 and $ 10,698,475, respectively, based on the
valuation shortfall as noted above. See Note 3.

 On
August 30, 2021, the Company entered into a Membership Interest Purchase Agreement (the "MIPA") with Moise Emquies pursuant
to which the Company acquired all of the issued and outstanding membership interests of MOSBEST, LLC, a California limited liability
company ("Stateside" and such transaction, the "Stateside Acquisition"). Pursuant to the MIPA, Moise Emquies,
as the holder of all of the outstanding membership interests of Stateside, exchanged all of such membership interests for $ 5.0 million
in cash and 1,101,538 shares of the Company's common stock (the "Shares"), which number of Shares was calculated in
accordance with the terms of the MIPA. Of such amount, $ 375,000 in cash and a number of Shares equal to $ 375,000, or 82,615 shares (calculated
in accordance with the terms of the MIPA), is held in escrow to secure any working capital adjustments and indemnification claims. The
MIPA contains customary representations, warranties and covenants by Moise Emquies.

 The
Company evaluated the acquisition of Stateside pursuant to ASC 805 and ASU 2017-01, Topic 805, Business Combinations. The acquisition
method of accounting requires, among other things, that the assets acquired and liabilities assumed in a business combination be measured
at their estimated respective fair values as of the closing date of the acquisition. Goodwill recognized in connection with this transaction
represents primarily the potential economic benefits that the Company believes may arise from the acquisition.

 Total
fair value of the purchase price consideration was determined as follows:

 SCHEDULE OF FAIR VALUE OF PURCHASE PRICE CONSIDERATION

 Cash

 $
 5,000,000

 Common stock

 3,403,196

 Purchase price consideration

 $
 8,403,196

 The
Company has made an allocation of the purchase price in regard to the acquisition related to the assets acquired and the liabilities
assumed as of the purchase date. The following table summarizes the purchase price allocation:

OF ALLOCATION OF PURCHASE PRICE IN REGARD TO ACQUISITION

 Purchase
 Price
 Allocation

 Cash and cash equivalents

 32,700

 154,678

 Due from factor, net

 371,247

 603,625

 Prepaid expenses and other current assets

 7,970

 Deposits

 9,595

 Property, equipment and software, net

 —

 2,104,056

 Intangible assets

 5,939,140

 ( 374,443
)

 Accrued expenses and other liabilities

 ( 445,372
)

 Purchase price consideration

 $
 8,403,196

 The
customer relationships and will be amortized on a straight-line basis over their estimated useful lives of three years. The brand name
is indefinite-lived. The Company used the relief of royalty and income approach to estimate the fair value of intangible assets acquired.

 F- 21

is primarily attributable to the go-to-market synergies that are expected to arise as a result of the acquisition and other intangible
assets that do not qualify for separate recognition. The goodwill is not deductible for tax purposes.

 NOTE
5: DISCONTINUED OPERATIONS

 On
June 21, 2023, the Company and the former owners of H&J executed a Settlement Agreement and Release (the "Settlement Agreement")
whereby contemporaneously with the parties' execution of the Settlement Agreement (i) the Company agreed to make an aggregate cash
payment of $ 229,000 to D. Jones Tailored Collection, Ltd. ("D. Jones"), (ii) the Company issued 1,952,580 shares of common
stock to D. Jones, and (iii) the Company assigned and transferred one hundred percent ( 100 %) of the Company's membership interest
in H&J to D. Jones. This transaction is known as the "H&J Settlement".

 The
H&J Settlement was accounted for a business disposition in accordance with ASC 810-40-40-3A. As of June 21, 2023, the Company no
longer consolidated the assets, liabilities, revenues and expenses of H&J. The components of the disposition are as follows:

OF COMPONENTS OF DISPOSITION

 Cash payment due to H&J Seller

 $
 ( 229,000
)

 Common shares issued to H&J Seller*

 ( 1,357,043
)

 Total fair value of consideration received
 (given)

 $
 ( 1,586,043
)

 Carrying amount
 of assets and liabilities

 Cash and cash equivalents

 18,192

 55,782

 Prepaid expenses and other current assets

 25,115

 1,130,311

 Intangible assets, net

 1,246,915

 Deposits

 4,416

 ( 40,028
)

 Accrued expenses and other liabilities

 ( 734,068
)

 Deferred revenue

 ( 18,347
)

 Due to related parties

 ( 1,008
)

 Contingent consideration

 ( 1,400,000
)

 Loan payable

 ( 219,894
)

 Note payable - related party

 ( 129,489
)

 Total carrying amount
 of assets and liabilities

 ( 62,103
)

 Loss on disposition
 of business

 $
 ( 1,523,940
)

 *

 Represents the fair value
 of 1,952,580 shares of common stock issued to D. Jones.

 The
net assets of the discontinued operations at December 31, 2022 were not materially different from the balances as of June 21, 2023.

 Through
December 31, 2023, the Company has made payments to D. Jones totaling $ 200,000. The remaining balance of $ 29,000 is included in accrued
expenses and other liabilities on the consolidated balance sheet.

 The
loss of disposition of business of $ 1,523,940 was included in income (loss) from discontinued operations, net of tax in the consolidated
statements of operations.

 F- 22

 In
accordance with the provisions of ASC 205-20, the Company has excluded the results of discontinued operations from its results of continuing
operations in the accompanying consolidated statements of operations for the three and year ended December 31, 2023 and 2022. The results
of the discontinued operations of HJ for the year ended December 31, 2023 and 2022 consist of the following:

 2023

 2022

 Year
 Ended
 31,

 2023

 2022

 Net revenues

 $
 1,405,482

 $
 3,637,620

 Cost of net revenues

 565,621

 1,241,594

 Gross profit

 839,861

 2,396,026

 Operating expenses:

 General and administrative

 520,582

 1,731,299

 Sales
 and marketing

 346,167

 931,650

 Total operating expenses

 866,749

 2,662,949

 Loss from operations

 ( 26,889
)

 ( 266,922
)

 Other income (expense):

 Interest expense

 ( 11,675
)

 ( 52,927
)

 Loss
 on disposition of business

 ( 1,523,940
)

 —

 Total other income (expense),
 net

 ( 1,535,615
)

 ( 52,927
)

 Income tax benefit (provision)

 —

 —

 Net loss from discontinued
 operations

 $
 ( 1,562,503
)

 $
 ( 319,849
)

 Weighted average common
 shares outstanding - basic and diluted

 424,402

 771,297

 Net income (loss) from
 discontinued operations per common share - basic and diluted

 $
 ( 3.68
)

 $
 ( 0.41
)

 NOTE
6: DUE FROM FACTOR

 The
Company, via its subsidiaries, Bailey, Stateside and Sundry, assigns a portion of its trade accounts receivable to third- party factoring
companies, who assumes the credit risk with respect to the collection of non-recourse accounts receivable. The Company may request advances
on the net sales factored at any time before their maturity date. The factor charges a commission on the net sales factored for credit
and collection services. For one factoring company, interest on advances is charged as of the last day of each month at a rate equal
to the LIBOR rate plus 2.5 % for Bailey. For Stateside and Sundry, should total commission and fees payable be less than $ 30,000 in a
single year, then the factor shall charge the difference between the actual fees in said year and $ 30,000 to the Company. Interest on
advances is charged as of the last day of each month at a rate equal to the greater of either, (a) the Chase Prime Rate + ( 2.0)% or (b)
( 4.0)% per annum. For another factoring company, interest is charged at one-thirty-third (1/33) of one percent per day, such rate to
increase or decrease in accordance with changes in the "Prime Rate", which such prime rate to be deemed to be 4.25 % on the
date of the agreement.

 Advances
are collateralized by a security interest in substantially all of the companies' assets.

 F- 23

 Due
to/from factor consist of the following:

 SCHEDULE OF DUE TO/ FROM FACTOR

 2023

 2022

 31,

 2023

 2022

 Outstanding receivables:

 Without recourse

 $
 808,233

 $
 1,680,042

 With recourse

 99,055

 65,411

 Matured funds and deposits

 65,321

 81,055

 Advances

 ( 483,187
)

 ( 632,826
)

 Credits due customers

 ( 151,611
)

 ( 354,282
)

 Due
 from factor, net

 $
 337,811

 $
 839,400

 NOTE
7: GOODWILL AND INTANGIBLE ASSETS

 The
Company recorded goodwill from each of its business combinations. The following is a summary of goodwill by entity for the years ended
December 31, 2023 and 2022:

 SCHEDULE OF GOODWILL ATTRIBUTABLE TO EACH BUSINESS COMBINATION

 2023

 2022

 31,

 2023

 2022

 $
 3,158,123

 $
 3,158,123

 2,104,056

 2,104,056

 3,711,322

 3,711,322

 $
 8,973,501

 $
 8,973,501

 Refer
to Note 3 for discussion on the goodwill impairment recorded in 2022.

 In
connection with the H&J disposition, the Company derecognized $ 1,130,311 in goodwill.

 Intangible
Assets

 The
following table summarizes information relating to the Company's identifiable intangible assets as of December 31, 2023 and 2022:

OF INFORMATION RELATING TO THE COMPANY'S IDENTIFIABLE INTANGIBLE ASSETS

 31, 2023

 Gross

 Accumulated

 Amortization

 Carrying

 Value

 Amortized:

 Customer
 relationships

 $
 8,634,560

 $
 ( 4,494,223
)

 $
 4,140,337

 $
 8,634,560

 $
 ( 4,494,223
)

 $
 4,140,337

 Indefinite-lived:

 Brand name

 5,841,880

 —

 5,841,880

 $
 14,476,440

 $
 ( 4,494,223
)

 $
 9,982,217

 31, 2022

 Gross

 Accumulated

 Amortization

 Carrying

 Value

 Amortized:

 Customer
 relationships

 $
 9,734,560

 ( 2,670,202
)

 $
 7,064,358

 9,734,560

 ( 2,670,202
)

 7,064,358

 Indefinite-lived:

 Brand name

 5,841,880

 —

 5,841,880

 $
 15,576,440

 $
 ( 2,670,202
)

 $
 12,906,238

 F- 24

 Refer
to Note 3 for discussion on the intangible asset impairment recorded in 2022.

 The
Company recorded amortization expense of $ 1,993,616 and $ 2,151,250 during the years ended December 31, 2023 and 2022, respectively, which
is included in general and administrative expenses in the consolidated statements of operations.

 Future
amortization expense at December 31, 2023 is as follows:

OF FUTURE AMORTIZATION EXPENSE

 Year
 Ending December 31,

 2024

 2,474,177

 2025

 1,666,160

 Carrying
 value

 $
 4,140,337

 NOTE
8: LIABILITIES AND DEBT

 Accrued
Expenses and Other Liabilities

 The
Company accrued expenses and other liabilities line in the consolidated balance sheets is comprised of the following as of December 31,
2023 and 2022:

OF ACCRUED EXPENSES AND OTHER LIABILITIES

 2023

 2022

 31,

 2023

 2022

 Accrued expenses

 $
 617,374

 $
 668,714

 Reserve for returns

 —

 307,725

 Payroll related liabilities

 3,895,640

 2,618,870

 Sales tax liability

 145,545

 262,765

 Other liabilities

 99,934

 78,845

 Accrued
 expenses and other liabilities

 $
 4,758,492

 $
 3,936,920

 Payroll
related liabilities are primarily related in DBG and Bailey44 payroll taxes due to remit to federal and state authorities. The amounts
are subject to further penalties and interest.

 As
of December 31, 2023, accrued expenses included $ 535,000 in accrued common stock issuances pursuant to an advisory agreement for services
performed in 2022. The 200 shares of common stock owed per the agreement are expected to be issued in the second quarter of 2024.

 Venture
Debt

 As
of December 31, 2021, the gross loan balance with Black Oak Capital ("Black Oak") pertaining to its senior credit agreement
was $ 6,001,755. In February 2022, the Company received $ 237,500 in proceeds, including loan fees of $ 12,500, from the existing venture
debt lender under the same terms as the existing facility.

 On
September 29, 2022, the Company and Black Oak executed a Securities Purchase Agreement (the "Black Oak SPA") whereby the
Company issued 6,300 shares of Series A Convertible Preferred Stock to Black Oak for $ 1,000 per share (see Note 7). The shares were issued
pursuant to the conversion of Black Oak's entire principal amount of $ 6,251,755, and the Company recorded $ 48,245 in interest as
part of the conversion. Pursuant to the Black Oak SPA, all accrued interest remaining outstanding. Accrued interest was $ 269,870 as of
December 31, 2023 and 2022.

 For
the year ended December 31, 2022, $ 12,500 of loan fees and discounts from warrants were amortized to interest expense, leaving unamortized
balance of $ 0 as of December 31, 2023 and 2022. Interest expense was $ 0 and $ 573,455 for the years ended December 31, 2023 and 2022,
respectively.

 F- 25

 Convertible
Debt

 2020
Regulation CF Offering

 As
of December 31, 2023 and 2022, there was $ 100,000 remaining in outstanding principal that was not converted into equity (see table below).

 Convertible
Promissory Notes

 On
April 8, 2022, the Company and various purchasers executed a Securities Purchase Agreement ("April Notes") whereby the investors
purchased from the Company convertible promissory notes in the aggregate principal amount of $ 3,068,750, consisting of original issue
discount of $ 613,750. The Company received net proceeds of $ 2,313,750 after the original issue discount and fees, resulting in a debt
discount of $ 755,000. Upon the Company's public offering in May 2022 (see below), the Company repaid $ 3,068,750 to the investors
and the debt discount was fully amortized.

 In
connection with the April Notes, the Company issued an aggregate of 12,577 warrants to purchase common stock at an exercise price of
$ 122 per share. The Company recognized $ 98,241 as a debt discount for the fair value of the warrants using the Black-Scholes option model,
which was fully amortized upon the notes' repayment in May.

 On
July 22 and July 28, 2022, the Company and various purchasers executed a Securities Purchase Agreement ("July Notes") whereby
the investors purchased from the Company convertible promissory notes in the aggregate principal amount of $ 1,875,000, consisting of
original issue discount of $ 375,000. The Company received net proceeds of $ 1,450,000 after the original issue discount and fees.

 In
connection with the July 22 and July 28 notes, the Company issued an aggregate of 41,124 and 27,655 warrants to purchase common stock
at an exercise price of $ 15.20 and $ 11.30 per share, respectively. The Company recognized $ 692,299 as a debt discount for the fair value
of the warrants using the Black-Scholes option model, which will be amortized to interest expense over the life of the notes.

 If
the July Notes are not repaid in full by the maturity date or if any other event of default occurs, (1) the face value of the notes will
be automatically increased to 120 %; (2) the notes will begin generating an annual interest rate of 20 %, which will be paid in cash monthly
until the default is cured; and (3) if such default continues for 14 or more calendar days, at the Investors' discretion, the notes
shall become convertible at the option of the investors into shares of the Company's common stock at a conversion price equal to
the closing price of the Company's common stock on the on the date of the note conversion.

 The
Company evaluated the terms of the conversion features of the July notes as noted above in accordance with ASC Topic No. 815 —
40, Derivatives and Hedging — Contracts in Entity's Own Stock, and determined they are not indexed to the Company's
common stock and that the conversion features meet the definition of a liability. The notes contain an indeterminate number of shares
to settle with conversion options outside of the Company's control. Therefore, the Company bifurcated the conversion feature and
accounted for it as a separate derivative liability. Upon issuance of the July, the Company recognized a derivative liability at an aggregate
fair value of $ 559,957, which was recorded as a debt discount and will amortized over the life of the notes.

 In
December 2022, the Company fully repaid the outstanding principal of $ 1,875,000 pertaining to the July 22 and 28 notes, as well as an
additional $ 416,923 due to the default provisions noted above. This amount was included in interest expense in the consolidated statements
of operations.

 On
December 29, 2022, the Company and various purchasers executed a Securities Purchase Agreement ("December Notes") whereby
the investors purchased from the Company convertible promissory notes in the aggregate principal amount of $ 4,000,000, consisting of
original issue discount of $ 800,000. The Company received net proceeds of $ 3,000,000. The December Notes were due and payable on February
15, 2023. If the December Notes are not repaid in full by the maturity date or if any other event of default occurs, (1) the face value
of the December Notes will be automatically increased to 120 %; (2) the Notes will begin generating an annual interest rate of 20 %, which
will be paid in cash monthly until the default is cured; and (3) if such default continues for 14 or more calendar days, at the investors'
discretion, the December Notes shall become convertible at the option of the investors into shares of the Company's common stock
at a conversion price equal to the closing price of the Company's common stock on the date of the note conversion.

 F- 26

 In
connection with the December Notes, the Company issued to the investors an aggregate of 469,480 warrants to purchase common stock at
an exercise price equal to $ 4.26, and 60,000 shares of common stock. The Company recognized $ 428,200 as a debt discount for the fair
value of the warrants and common shares using the Black-Scholes option model, resulting in a total debt discount of $ 1,378,200.

 In
connection with the December Notes, the Company issued to the investors an aggregate of 469,480 warrants to purchase common stock at
an exercise price equal to $ 4.26, and 60,000 shares of common stock. The Company recognized $ 428,200 as a debt discount for the fair
value of the warrants and common shares using the Black-Scholes option model, which will be amortized to interest expense over the life
of the notes.

 In
February 2023, the principal of $ 4,000,000 of the December Notes were fully repaid. The Company amortized $ 1,220,830 of debt discount
up until the repayment date, and then recognized a loss on extinguishment of debt of $ 157,370 which is included in other non-operating
income (expenses) on the consolidated statements of operations.

 The
following is a summary of the convertible notes for the years ended December 31, 2023 and 2022:

OF CONVERTIBLE NOTES

 Principal

 Unamortized
 Debt
 Discount

 Convertible
 Note
 Payable,
 Net

 Balance, December 31, 2022

 $
 4,100,000

 $
 ( 1,378,200
)

 $
 2,721,800

 Repayments of notes

 ( 4,000,000
)

 —

 ( 4,000,000
)

 Amortization of debt discount

 —

 1,220,830

 1,220,830

 Loss on extinguishment
 of debt

 —

 157,370

 157,370

 Balance, December 31, 2023

 $
 100,000

 $
 —

 $
 100,000

 During
the years ended December 31, 2023 and 2022, the Company amortized $ 1,220,830 and $ 6,506,384, respectively of debt discount to interest
expense pertaining to all convertible notes. As of December 31, 2022, there was no remaining derivative liability outstanding pertaining
to any convertible notes.

 Loan
Pa y able — PPP and SBA Loan

 In
April 2022, Bailey received notification of full forgiveness of its 2nd PPP Loan totaling $ 1,347,050 and partial forgiveness of its 1st
PPP Loan totaling $ 413,705. As of December 31, 2023 and December 31, 2022, Bailey had an outstanding PPP Loan balance of $ 933,295 and
matures in 2026.

 Merchant
Advances

 Future
Sales Receipts

 In
2022, the Company obtained several merchant advances. These advances are, for the most part, secured by expected future sales transactions
of the Company with expected payments on a weekly basis. As of December 31, 2022, $ 896,334 remained outstanding. During 2023, the Company
received additional proceeds totaling $ 2,452,923. The Company made total cash repayments, pertaining to principal and interest of $ 4,518,512.

 The
following is a summary of the merchant advances as of December 31, 2023 and 2022:

OF MERCHANT ADVANCES

 2023

 2022

 31,

 2023

 2022

 Principal

 $
 2,960,946

 $
 896,334

 Less: unamortized debt
 discount

 ( 1,966,881
)

 —

 Merchant
 cash advances, net

 $
 994,065

 $
 896,334

 The
unamortized debt discount of $ 1,966,881 will be amortized to interest expense over the expected remaining terms of the agreements through
the fourth quarter of 2024. During the year ended December 31, 2023, the Company recorded $ 1,247,403 in interest expense pertaining to
these advances.

 F- 27

 In
2023, the Company refinanced two merchant advance agreements. The refinances were accounted for as a loss extinguishment under ASC 470-50-40,
and accordingly the Company recognized a loss on extinguishment of $ 559,147 which is included in other non-operating income (expenses)
in the consolidated statements of operations.

 In
connection with these advances, the Company granted 6,095 warrants to purchase common stock at an exercise price of $ 131.25 to the lender.

 Other

 In
2023, the Company obtained merchant advances totaling $ 690,000 from Shopify Capital and another lender and made repayments totaling $ 658,718.
As of December 31, 2023, the remaining principal outstanding was $ 149,898. These advances are, for the most part, secured by expected
future sales transactions of the Company with expected payments on a daily basis.

 In
2023, the Company obtained merchant advances totaling $ 312,938 from Gynger Inc. As of December 31, 2023, the remaining principal outstanding
was $ 273,188 and technically in default.

 Promissor y
 Note Pa y able

 As
of December 31, 2023 and 2022, the outstanding principal on the note to the sellers of Bailey was $ 3,500,000. The maturity date was December
31, 2022. On July 5, 2023, the parties agreed to extend the maturity date to June 30, 2024.

 The
note incurs interest at 12 % per annum. Interest expense was $ 420,000 and $ 420,000 for the yeas ended December 31, 2023 and 2022, all
respectively, which was accrued and unpaid as of December 31, 2023.

 As
noted in Note 4, the Company issued a promissory note in the principal amount of $ 5,500,000 to the Sundry Holders pursuant to the Sundry
acquisition. The note bears interest at 8 % per annum and matured on February 15, 2023. In February 2023, the parties verbally agreed
to extend the maturity date to December 31, 2023. Interest expense was $ 259,177 for the year ended December 31, 2023. On June 21, 2023,
the Company and the Sundry Holders executed a Securities Purchase Agreement (the "Sundry SPA") whereby the Company issued
 5,761 shares of Series C Convertible Preferred Stock to the Sundry Holders for $ 1,000 per share (see Note 7). The shares were issued
pursuant to the cancellation of the Sundry Holders' entire principal amount of $ 5,500,000 and accrued interest of $ 259,177.

 In
March 2023, the Company and various purchasers executed a Securities Purchase Agreement ("March 2023 Notes") whereby the
investors purchased from the Company promissory notes in the aggregate principal amount of $ 2,458,750, consisting of original issue discount
of $ 608,750. The Company received net proceeds of $ 1,850,000 after additional fees. The March 2023 Notes are due and payable on September
30, 2023 (the "Maturity Date"). If the Company completes a debt or equity financing of less than $ 7,500,000, the Company
is required to repay 50 % of the remaining balance of the March 2023 Notes. Following such 50 % repayment, the Company must also use any
proceeds from any subsequent debt or equity financing to repay the March 2023 Notes. Upon the closing of any debt or equity financing
of $ 7,500,000 or greater, the Company is required to repay 100 % of the Notes with no penalties. There is no additional interest after
the 20 % original interest discount. Upon the Company's equity financing in September 2023, the Company repaid an aggregate $ 1,247,232
in principal to the respective noteholders. The Company recognized a debt discount of $ 608,750, which was fully amortized through December
31, 2023. The notes contain certain conversion provisions upon an event of default.

 The
parties are currently working on an extension to the Maturity Date and have acknowledged that the default provisions have not been triggered.
It is expected that the March 2023 Notes will be fully repaid by the end of the second quarter of 2024. In connection with the amendments,
the Company increased the principal owed on the March 2023 Notes to $ 519,222, with a corresponding increase to unamortized debt discount.

 F- 28

 The
following is a summary of promissory notes payable, net:

 SCHEDULE OF PROMISSORY NOTES PAYABLE, NET

 2023

 2022

 31,

 2023

 2022

 Bailey Note

 $
 3,500,000

 $
 3,500,000

 Sundry Note

 —

 5,500,000

 March 2023 Notes - principal

 1,730,740

 —

 March 2023 Notes - unamortized
 debt discount

 ( 346,148
)

 —

 Promissory
 note payable, net

 $
 4,884,592

 $
 9,000,000

 NOTE
9: STOCKHOLDERS' EQUITY (DEFICIT)

 Amendments
to Certificate of Incorporation

 On
October 13, 2022, the Company amended its Amended and Restated Certificate of Incorporation to increase to increase the number of authorized
shares of the Company's common stock from 200,000,000 to 1,000,000,000, and in conjunction therewith, to increase the aggregate
number of authorized shares to 1,010,000,000 shares.

 On
October 21, 2022, the Board of Directors approved a one-for-100 reverse stock split of its issued and outstanding shares of common stock
and a proportional adjustment to the existing conversion ratios for each series of the Company's preferred stock. The reverse stock
split became effective as of November 3, 2022. Accordingly, all share and per share amounts for all periods presented in the accompanying
consolidated financial statements and notes thereto have been adjusted retroactively, where applicable, to reflect this reverse stock
split and adjustment of the preferred stock conversion ratios.

 On
August 21, 2023, the Board of Directors approved a one-for-25 reverse stock split of its issued and outstanding shares of common stock
and a proportional adjustment to the existing conversion ratios for each series of the Company's preferred stock. The reverse stock
split became effective as of August 22, 2023. Accordingly, all share and per share amounts for all periods presented in the accompanying
consolidated financial statements and notes thereto have been adjusted retroactively, where applicable, to reflect this reverse stock
split and adjustment of the preferred stock conversion ratios.

Stock

 The
Company had 1,000,000,000 shares of common stock authorized with a par value of $ 0.0001 as of December 31, 2023.

stockholders have voting rights of one vote per share. The voting, dividend, and liquidation rights of the holders of common stock are
subject to and qualified by the rights, powers, and preferences of preferred stockholders.

 2023
Transactions

 On
January 11, 2023, the Company, entered into a Securities Purchase Agreement with a certain accredited investor, pursuant to which the
Company agreed to issue and sell, in a private placement (the "January Private Placement"), an aggregate of 475,000 shares
of the Company's common stock ("Common Stock"), and accompanying warrants to purchase 475,000 shares of Common Stock,
at a combined purchase price of $ 3.915 per share and Common Warrant, and (ii) 802,140 pre-funded warrants exercisable for 802,140 shares
of Common Stock, and accompanying common warrants to purchase 802,140 shares of Common Stock, at a combined purchase price of $ 3.915
per pre-funded warrant and accompanying common warrant, to the investors, for aggregate gross proceeds from the January Private Placement
of approximately $ 5 million before deducting placement agent fees and related offering expenses. As a result of the transaction, the
Company issued 1,277,140 shares of Common Stock, including the 475,000 shares and the immediate exercise of 802,140 pre-funded warrants,
for gross proceeds of $ 5.0 million. The Company received net proceeds of $ 4.3 million after deducting placement agent fees and offering
expenses.

 In
January 2023, the Company issued 110,000 shares of common stock at a fair value of $ 322,300 to a former convertible noteholder pursuant
to default provisions. The amount was included in interest expense in the consolidated statements of operations.

 In
March 2023, the Company issued an aggregate of 118,890 shares of common stock to Sundry executives based on their employment agreements
with the Company. The fair value of $ 499,338, or $ 4.20 per share as determined by the agreements, was included in general and administrative
expenses in the consolidated statements of operations.

 F- 29

 In
June 2023, the Company issued 1,952,580 shares of common stock to D. Jones at a fair value of $ 1,357,043 pursuant to the H&J Settlement
Agreement.

 On
August 31, 2023, the Company entered into a Securities Purchase Agreement with a certain accredited investor, pursuant to which the Company
agreed to issue and sell, in a private placement (the "August Private Placement"), an aggregate of 32,000 shares of the Company's
Common Stock and accompanying Series A warrants to purchase up to 32,000 shares of Common Stock and Series B warrants to purchase up
to 32,000 shares of Common Stock at a combined purchase price of $ 9.73 per share and common warrants, and (ii) 481,875 pre-funded warrants
exercisable for 481,875 shares of Common Stock, and accompanying Series A Warrants to purchase up to 481,875 shares of Common Stock and
Series B Warrants to purchase up to 481,875 shares of Common Stock, at a combined purchase price of $ 9.73, for aggregate gross proceeds
from the August Private Placement of approximately $ 5 million. The Company received net proceeds of $ 3.8 million after deducting placement
agent fees and offering expenses. Through December 31, 2023, all 481,875 pre-funded warrants from the August Private Placement had been
exercised for shares of Common Stock.

 In
connection with the August Private Placement, the Company entered into a warrant amendment (the "Warrant Amendment") with
certain investors to amend certain existing warrants to purchase up to 196,542 shares of Common Stock that were previously issued in
December 2022 and January 2023 to the investors, with an exercise price of $ 131.25 per share and $ 95.00 per share, respectively (the
"Amended Warrants") as follows: (i) to reduce the exercise price of the Amended Warrants to $ 9.43 per share, and (ii) to
extend the original expiration date of the Amended Warrants so that they will terminate five and one half years from the closing of the
offering. Immediately following the Warrant Amendment, the Company exercised warrants for 123,814 shares of common stock for proceeds
of $ 1,167,566.

 In
September 2023, the Company issued 42,782 shares in accrued amounts owed to Sundry executives based on their employment agreements for
a total value of $ 500,000.

 On
September 10, 2023, the non-employee members of the board of directors adopted a 2023 Stock Purchase Plan (the "2023 Plan")
to enable the Company to attract, retain and motivate its employees. Under the 2023 Plan, qualified employees can purchase shares of
the Company's common stock at fair market value by either the delivery of cash or the delivery of a form of acceptable non-recourse
promissory note. The aggregate number of common stock issuable under the 2023 Plan shall not exceed 65,000 subject to certain adjustment
provided under the 2023 Plan.

 Pursuant
to the 2023 Plan, the Company issued an aggregate of 63,000 shares of common stock to certain employees and consultants with accompanying
 5 -year non-recourse promissory notes. The issuance of the shares were considered for services, and as such the Company recorded $ 657,090,
or a fair value of $ 10.43 per share, in stock-based compensation which was included in general and administrative expenses int he consolidated
statement of operations.

 In
October 2023, 975 shares of Series C Convertible Preferred Stock converted into 54,394 shares of common stock.

 2022
Transactions

 During
the year ended December 31, 2022, the Company issued an aggregate of 79,807 shares of common stock pursuant to the conversion of the
FirstFire and Oasis Notes (see Note 7).

 In
September 2022, the Company issued 30 shares of common stock pursuant to a consultant agreement at a fair value of $ 123,000.

 As
part of the Sundry acquisition (see Note 4), the Company issued 3,636 shares of common stock to the Sundry Sellers at a fair value of
$ 1,000,000.

 In
connection with the December Notes, the Company issued 2,400 shares of common stock with a fair value of $ 264,000

A Preferred Stock

 On
August 31, 2022, the Company entered into a Subscription and Investment Representation Agreement with Hil Davis, its Chief Executive
Officer, pursuant to which the Company agreed to issue 1 share of the Company's Series A Preferred Stock to for $ 25,000. The issuance
of the preferred stock reduced the due to related party balance. The share of Series A Preferred Stock had 250,000,000 votes per share
and voted together with the outstanding shares of the Company's common stock as a single class exclusively with respect to any
proposals to amend the Certificate of Incorporation to effect a reverse stock split of the Company's common stock and to increase
the authorized number of shares of the Company's common stock. The terms of the Series A Preferred Stock provided that the outstanding
share of Series A Preferred Stock would be redeemed in whole, but not in part, at any time: (i) if such redemption is ordered by the
Board of Directors in its sole discretion or (ii) automatically upon the approval of Proposals 2 and 6 presented at the Company's
2022 annual shareholders meeting. Following conclusion of the shareholders meeting, such share of the Company's Series A Preferred
Stock was redeemed. On October 13, 2022, the outstanding share of the Company's Series A Preferred Stock was redeemed for $ 25,000.

 F- 30

 On
September 13, 2023, the Company filed a certificate of cancellation (the "Series A Certificate of Cancellation") with the
Secretary of State of the State of Delaware, effective as of the time of filing, cancelling the Series A Certificate of Designation relating
to the Series A Preferred Stock.

A Convertible Preferred Stock

 On
September 29, 2022, the Company filed the Certificate of Designation designating up to 6,800 shares out of the authorized but unissued
shares of its preferred stock as Series A Convertible Preferred Stock.

 Except
for stock dividends or distributions for which adjustments are to be made pursuant to the Certificate of Designation, the holders of
the Series A Preferred Stock (the "Holders") shall be entitled to receive, and the Company shall pay, dividends on shares
of the Series A Preferred Stock equal (on an as-if-converted-to-Common-Stock basis) to and in the same form as dividends actually paid
on shares of the Common Stock when, as and if such dividends are paid on shares of the Common Stock. No other dividends shall be paid
on shares of the Series A Preferred Stock.

 With
respect to any vote with the class of Common Stock, each share of the Series A Preferred Stock shall entitle the Holder thereof to cast
that number of votes per share as is equal to the number of shares of Common Stock into which it is then convertible.

 The
Series A Preferred Stock shall rank (i) senior to all of the Common Stock; (ii) senior to any class or series of capital stock of the
Company hereafter created specifically ranking by its terms junior to any Preferred Stock ("Junior Securities"); (iii) on
parity with any class or series of capital stock of the Corporation created specifically ranking by its terms on parity with the Preferred
Stock ("Parity Securities"); and (iv) junior to any class or series of capital stock of the Company hereafter created specifically
ranking by its terms senior to any Preferred Stock ("Senior Securities"), in each case, as to dividends or distributions
of assets upon liquidation, dissolution or winding up of the Company, whether voluntarily or involuntarily.

 Each
share of the Series A Preferred Stock shall be convertible, at any time and from time to time from and after September 29, 2022 at the
option of the Holder thereof, into that number of shares of Common Stock determined by dividing the Stated Value of such share of the
Series A Preferred Stock ($ 1,000 as of September 29, 2022) by the Conversion Price. The conversion price for each share of the Series
A Preferred Stock is the closing price of the Common Stock on September 29, 2022, which was $ 9.30.

 As
of December 31, 2023 and 2022, there were 6,300 shares of Series A Convertible Preferred Stock issued and outstanding.

B Preferred Stock

 On
May 30, 2023, the Company entered into a Subscription and Investment Representation Agreement (the "Subscription Agreement")
with John Hilburn Davis IV, its Chief Executive Officer pursuant to which the Company agreed to issue and sell 1 share of the Company's
Series B Preferred Stock, par value $ 0.0001 per share (the "Series B Preferred Stock") for $ 25,000.

 On
May 30, 2023, the Company filed a certificate of designation (the "Certificate of Designation") with the Secretary of State
of the State of Delaware, effective as of the time of filing, designating the rights, preferences, privileges and restrictions of the
share of Series B Preferred Stock. The Certificate of Designation provides that the Series B Preferred Stock will have 250,000,000 votes
per share of Series B Preferred Stock and will vote together with the outstanding shares of the Company's common stock, par value
 0.0001 per share (the "Common Stock") and Series A Convertible Preferred Stock, par value 0.0001 per share (the "Series
A Convertible Preferred Stock") as a single class exclusively with respect to any proposal to amend the Company's Sixth Amended
and Restated Certificate of Incorporation (as may be amended and/or restated from time to time, the "Restated Certificate")
to effect a reverse stock split of the Company's common stock. The Series B Preferred Stock will be voted, without action by the
holder, on any such proposal in the same proportion as shares of Common Stock and Series A Convertible Preferred Stock are voted. The
Series B Preferred Stock otherwise has no voting rights.

 F- 31

 The
Series B Preferred Stock is not convertible into, or exchangeable for, shares of any other class or series of stock or other securities
of the Company. The Series B Preferred Stock has no rights with respect to any distribution of assets of the Company, including upon
a liquidation, bankruptcy, reorganization, merger, acquisition, sale, dissolution or winding up of the Company, whether voluntarily or
involuntarily. The holder of the Series B Preferred Stock will not be entitled to receive dividends of any kind.

 The
outstanding share of Series B Preferred Stock shall be redeemed in whole, but not in part, at any time (i) if such redemption is ordered
by the Board of Directors in its sole discretion or (ii) automatically upon the effectiveness of the amendment to the Restated Certificate
implementing a reverse stock split. Upon such redemption, the holder of the Series B Preferred Stock will receive consideration of $ 25,000
in cash.

 On
September 13, 2023, the Company filed a certificate of cancellation (the "Series B Certificate of Cancellation") with the
Secretary of State of the State of Delaware, effective as of the time of filing, cancelling the Series B Certificate of Designation,
and thereby eliminating all Series B Preferred Stock.

C Convertible Preferred Stock

 On
June 21, 2023, the Company, on the one hand, and Moise Emquies, George Levy, Matthieu Leblan, Carol Ann Emquies, Jenny Murphy and Elodie
Crichi (collectively, the "Sundry Investors"), on the other hand, executed a Securities Purchase Agreement (the "Sundry
SPA") whereby the Company issued 5,761 shares of Series C Convertible Preferred Stock, par value $ 0.0001 per share (the "Series
C Preferred Stock") to the Sundry Investors at a purchase price of $ 1,000 per share. The Series C Preferred Stock is convertible
into a number of shares of the Company's Common Stock equal to $ 1,000 divided by an initial conversion price of $ 0.717 which represents
the lower of (i) the closing price per share of the Common Stock as reported on the Nasdaq on June 20, 2023, and (ii) the average closing
price per share of Common Stock as reported on the Nasdaq for the five trading days preceding June 21, 2023. The shares of Series C Preferred
Stock were issued in consideration for the cancellation of certain promissory notes issued by the Company to the Sundry Investors dated
December 30, 2022 (the "Sundry Loan Documents"). The following is a summary of the rights and preferences of the Series C
Convertible Preferred Stock.

 On
June 21, 2023, the Company filed the Certificate of Designation with the Secretary of State for the State of Delaware designating up
to 5,761 shares out of the authorized but unissued shares of its preferred stock as Series C Convertible Preferred Stock. The following
is a summary of the principal terms of the Series C Preferred Stock.

 Except
for stock dividends or distributions for which adjustments are to be made pursuant to the Certificate of Designation, the holders of
the Series C Preferred Stock (the "Series C Holders") shall be entitled to receive, and the Company shall pay, dividends
on shares of the Series C Preferred Stock equal (on an as-if-converted-to-Common-Stock basis) to and in the same form as dividends actually
paid on shares of the Common Stock when, as and if such dividends are paid on shares of the Common Stock. No other dividends shall be
paid on shares of the Series C Preferred Stock.

 The
Series C Holders are entitled to vote as a class as expressly provided in the Certificate of Designation. The Series C Holders are also
entitled to vote with the holders of shares of Common Stock, voting together as one class, on all matters in which the Series C Holders
are permitted to vote with the class of shares of Common Stock.

 With
respect to any vote with the class of Common Stock, each share of the Series C Preferred Stock shall entitle the Holder thereof to cast
that number of votes per share as is equal to the number of shares of Common Stock into which it is then convertible (subject to the
ownership limitations specified in the Certificate of Designation) using the record date for determining the stockholders of the Company
eligible to vote on such matters as the date as of which the conversion price is calculated.

 The
Series C Preferred Stock shall rank (i) senior to all of the Common Stock; (ii) senior to Junior Securities; (iii) on parity with Parity
Securities; and (iv) junior to Senior Securities, in each case, as to dividends or distributions of assets upon liquidation, dissolution
or winding up of the Company, whether voluntarily or involuntarily. Subject to any superior liquidation rights of the holders of any
Senior Securities of the Company and the rights of the Company's existing and future creditors, upon a Liquidation, each Holder
shall be entitled to be paid out of the assets of the Company legally available for distribution to stockholders, prior and in preference
to any distribution of any of the assets or surplus funds of the Company to the holders of the Common Stock and Junior Securities and
pari passu with any distribution to the holders of Parity Securities, an amount equal to the Stated Value (as defined in the Certificate
of Designation) for each share of the Series C Preferred Stock held by such Holder and an amount equal to any accrued and unpaid dividends
thereon, and thereafter the Series C Holders shall be entitled to receive out of the assets, whether capital or surplus, of the Company
the same amount that a holder of Common Stock would receive if the Series C Preferred Stock were fully converted (disregarding for such
purposes any conversion limitations hereunder) to Common Stock which amounts shall be paid pari passu with all holders of Common Stock.

 F- 32

 Each
share of the Series C Preferred Stock shall be convertible, at any time and from time to time from and after June 21, 2023 at the option
of the Holder thereof, into that number of shares of Common Stock determined by dividing the Stated Value of such share of the Series
C Preferred Stock ($ 1,000 as of June 21, 2023) by the Conversion Price. The conversion price for each share of the Series C Preferred
Stock is

 $ 0.717,
which is the lower of (a) the closing price per share of the Common Stock as reported on the NasdaqCM on June 20, 2023 (the trading day
before the date of the Sundry SPA), and (b) the average closing price per share of Common Stock as reported on the NasdaqCM for the five
trading days preceding the date of the Sundry SPA, subject to adjustment herein (the "Series C Conversion Price").

 The
Company has the option to redeem any or all of the then outstanding Series C Preferred Stock at 112 % of the then Stated Value any time
after June 21, 2023 and so long as there is an effective Registration Statement covering the shares issuable upon conversion of the Series
C Preferred Stock.

 In
October 2023, 975 shares of Series C Convertible Preferred Stock converted into 54,394 shares of common stock.

 2022
Underwritin g A g reements and Public Offerin gs

 On
May 5, 2022, the Company entered into an underwriting agreement (the "Alexander Underwriting Agreement") with Alexander Capital,
L.P., acting as representative of the several underwriters named in the Alexander Underwriting Agreement (the " Alexander Underwriters"),
relating to the Company's underwritten the offering pursuant to which the Company agreed to issue and sell 373,898 shares of the
Company's common stock. The shares were sold to the public at a combined public offering price of $ 25 per share and were purchased
by the Underwriters from the Company at a price of $ 23 per share. The Company also granted the Alexander Underwriters a 45 -day option
to purchase up to an additional 56,085 shares of Common Stock at the same price, which expired and were not purchased.

 The
shares were sold in the Offering pursuant to a Registration Statement on Form S-1, as amended (File No. 333-264347) (the "Registration
Statement"), a Registration Statement on Form S-1 pursuant to 462(b) of the Securities Act of 1933, as amended (File No. 333-264775),
and a related prospectus filed with the Securities and Exchange Commission. The public offering closed on May 10, 2022 and the Company
sold 373,898 shares of common stock for total gross proceeds of $ 9.3 million. The Company received net proceeds of $ 8.1 million after
deducting underwriters' discounts and commissions of $ 0.7 million and direct offering expenses of $ 0.5 million.

 On
November 29, 2022, the Company, entered into a Securities Purchase Agreement with investors pursuant to which the Company agreed to issue
and sell, in an offering (i) an aggregate of 168,000 shares (the "Shares") of the Company's common stock, and accompanying
Class B Warrants (the "Class B Warrants") to purchase 168,000 shares of common stock and accompanying Class C Warrants (the
"Class C Warrants") to purchase 168,000 shares of Common Stock, at a combined public offering price of $ 5.50 per share and
Class B Warrant and Class C Warrant, and (i) 1,650,181 pre-funded warrants
(the "Pre-Funded Warrants" and together with the Class B Warrants and the Class C Warrants, the "Warrants" and
together with the Shares and the shares of common stock underlying the Warrants, the "Securities") exercisable for 1,650,181
shares of Common Stock, and accompanying Class B Warrants to purchase 1,650,181 shares of Common Stock and Class C Warrants to purchase
 1,650,181 shares of Common Stock, at a combined public offering price of $ 5.50, less the exercise price of $ 0.0001, per Pre-Funded Warrant
and accompanying Class B Warrant and Class C Warrant, to the Investors, for aggregate gross proceeds from the offering of approximately
$ 10 million before deducting placement agent fees and related offering expenses. As a result of the transaction, the Company issued 1,818,181
shares of common stock, including the 168,000 shares and the immediate exercise of 1,650,181 pre-funded warrants, for gross proceeds
of $ 10.0 million. The Company received net proceeds of $ 9.0 million after deducting placement agent fees and offering expenses.

 NOTE
10: RELATED PARTY TRANSACTIONS

 As
of December 31, 2023 and 2022, the Company made net repayments for amounts due to related parties totaling $ 130,205 and $ 170,000, respectively.
As of December 31, 2023 and December 31, 2022, amounts due to related parties were $ 400,012 and $ 556,217, respectively. The advances
are unsecured, non-interest bearing and due on demand. Amounts due to related parties consist of current and former executives, and a
board member.

 F- 33

 As
of December 31, 2023 and 2022, due to related parties includes advances from the former officer, Mark Lynn, who also serves as a director,
totaling $ 104,568 and $ 104,568 respectively, and accrued salary and expense reimbursements of $ 87,222 and $ 100,649, respectively, to
current officers.

 In
October 2022, the Company received advances from a director, Trevor Pettennude, totaling $ 325,000. The advances are unsecured, non- interest
bearing and due on demand. As of December 31, 2023 and 2022, the amounts $ 175,000 and $ 325,000 were outstanding.

 As
of December 31, 2023, due to related parties includes advances from the Chief Executive Officer of $ 33,222.

 NOTE
11: SHARE-BASED PAYMENTS

Stock Warrants

 2023
Transactions

 In
connection with the January Private Placement, the Company granted 32,085 pre-funded warrants which were immediately exercised for shares
of common stock. The Company also granted an additional 51,085 warrants as part of the offering. Each warrant has an exercise price of

 $ 9.43
per share, is immediately exercisable upon issuance and expires five years after issuance. The Company also granted the placement agent
 3,831 warrants to purchase common stock at an exercise price of $ 122.35 per share, which is immediately exercisable upon issuance and
expires five years after issuance.

 In
connection with merchant advances (Note 6), the Company granted 6,095 warrants to purchase common stock at an exercise price of $ 131.25.
The warrants are immediately exercisable upon issuance and expire five years after issuance.

 In
connection with the August Private Placement, the Company granted 481,875 pre-funded warrants, which had not yet been exercised for shares
of common stock as of September 30, 2023. These warrants are expected to be fully sold and exercised into shares in the fourth quarter
of 2023. The Company also granted an additional 1,027,750 warrants as part of the offering. Each warrant has an exercise price of $ 9.43
per share, is immediately exercisable upon issuance and expires 5.5 years after issuance. The Company also granted the placement agent
 38,541 warrants to purchase common stock at an exercise price of $ 12.16 per share, which is immediately exercisable upon issuance and
expires 5.5 years after issuance.

 In
connection with the August Private Placement, the Company entered into a warrant amendment (the "Warrant Amendment") with
certain investors to amend certain existing warrants to purchase up to 196,542 shares of Common Stock that were previously issued in
December 2022 and January 2023 to the investors, with an exercise price of $ 131.25 per share and $ 95.00 per share, respectively (the
"Amended Warrants") as follows: (i) to reduce the exercise price of the Amended Warrants to $ 9.43 per share, and (ii) to
extend the original expiration date of the Amended Warrants so that they will terminate five and one half years from the closing of the
offering. Immediately following the Warrant Amendment, the Company exercised warrants for 123,814 shares of common stock for proceeds
of $ 1,167,566.

 2022
Transactions

 In
connection with the April note agreement, the Company granted warrants to acquire 12,577 shares of common stock at an exercise price
of $ 122.00 per share expiring in April 2027.

 On
May 10, 2022, pursuant to the Underwriting Agreement, the Company issued the Underwriters' Warrants to purchase up to an aggregate
of 14,956 shares of common stock. The Underwriters' Warrants may be exercised beginning on November 1, 2022 until May 5, 2027.
The initial exercise price of each Underwriters' Warrant is $ 32.50 per share, which represents 130 % of the public offering price.

 In
connection with the July 22 and July 28 notes, the Company issued an aggregate of 41,124 and 27,655 warrants to purchase common stock
at an exercise price of $ 15.20 and $ 11.30 per share, respectively. The warrants expire in July 2027.

 In
connection with the November public offering, the Company granted 1,650,181 pre-funded warrants which were immediately exercised for
shares of common stock. The Company also granted an additional 1,818,181 Class B Warrants and 1,818,181 Class C Warrants as part of the
offering. Each Class B Warrant has an exercise price of $ 5.25 per share, is immediately exercisable upon issuance and expires five years
after issuance. Each Class C Warrant has an exercise price of $ 5.25 per share, is immediately exercisable upon issuance and expires thirteen
months after issuance. The Company also granted the placement agent 136,364 warrants to purchase common stock at an exercise price of
$ 6.88 per share, which are exercisable 180 days after issuance and expire in five years.

 F- 34

 In
connection with the December Notes, the Company issued to the investors an aggregate of 469,480 warrants to purchase common stock at
an exercise price equal to $ 4.26 for a fair value of $ 164,200. The warrants are immediately exercisable.

 The
Company granted 44,000 warrants to purchase common stock at an exercise price of $ 5.00 to the lender in connection with its merchant
advances.

 A
summary of information related to common stock warrants for the years ended December 31, 2023 and 2022 is as follows:

 SUMMARY OF INFORMATION RELATED TO COMMON STOCK WARRANTS

 Stock
 Warrants

 Weighted
 Average
 Exercise
 Price

 Outstanding - December 31, 2022

 176,733

 $
 209.25

 Granted

 1,641,262

 14.69

 Exercised

 ( 637,775
)

 14.11

 Forfeited

 —

 —

 Outstanding - December 31, 2023

 1,180,220

 $
 25.40

 Exercisable at December 31, 2022

 171,278

 $
 210.50

 Exercisable at December 31, 2023

 1,180,220

 $
 25.40

 Stock
Options

 2020
Incentive Stock Plan

 The
Company has adopted a 2020 Omnibus Incentive Stock Plan (the "2020 Plan"). An aggregate of 1,320 shares of the Company's
common stock is reserved for issuance and available for awards under the 2020 Plan, including incentive stock options granted under the
2020 Plan. The 2020 Plan administrator may grant awards to any employee, director, consultant or other person providing services to us
or our affiliates. During 2021, 1,093 options were granted to executives and directors at an exercise price from $ 385 to $ 415 per share.
As of December 31, 2022, 227 options were available for future issuance.

 2013
Incentive Stock Plan

 The
Company has adopted the 2013 Stock Plan, as amended and restated (the "Plan"), which provides for the grant of shares of
stock options, stock appreciation rights, and stock awards (performance shares) to employees, non-employee directors, and non-employee
consultants. The number of shares authorized by the Plan was 11,964 shares as December 31, 2023 and 2022. The option exercise price generally
may not be less than the underlying stock's fair market value at the date of the grant and generally have a term often years. The
amounts granted each calendar year to an employee or non-employee is limited depending on the type of award. Stock options comprise all
of the awards granted since the Plan's inception. Shares available for grant under the Plan amounted to 333 and as of December
31, 2023. Vesting generally occurs over a period of immediately to four years.

 F- 35

 A
summary of information related to stock options under our 2013 and 2020 Stock Plan for the years ended December 31, 2023 and 2022 is
as follows:

 SUMMARY OF INFORMATION RELATED TO STOCK OPTIONS UNDER STOCK PLAN

 Options

 Weighted

 Average
 Exercise
 Price

 Outstanding - December 31, 2022

 1,558

 $
 9,050

 Granted

 —

 —

 Exercised

 —

 —

 Forfeited

 —

 —

 Outstanding - December 31, 2023

 1,558

 $
 9,050

 Exercisable at December 31, 2022

 1,389

 $
 10,125

 Exercisable at December 31, 2023

 1,487

 $
 9,098

 Weighted average duration
 (years) to expiration of outstanding options at December 31, 2023

 5.47

 Stock-based
compensation expense of $ 408,810 and $ 479,038 was recognized during the year ended December 31, 2023 and 2022, respectively. During the
year ended December 31, 2023 and 2022, $ 351,214 and $ 421,442 was recorded to general and administrative expenses, and $ 57,596 and $ 57,596
was recorded to sales and marketing expense in the consolidated statements of operations, all respectively. Total unrecognized compensation
cost related to non-vested stock option awards as of December 31, 2023 amounted to $ 169,190 and will be recognized over a weighted average
period of 0.46 years.

 NOTE
12: LEASE OBLIGATIONS

 Rent
is classified by function on the consolidated statements of operations either as general and administrative, sales and marketing, or
cost of revenue.

 The
Company determines whether an arrangement is or contains a lease at inception by evaluating potential lease agreements including services
and operating agreements to determine whether an identified asset exists that the Company controls over the term of the arrangement.
Lease commencement is determined to be when the lessor provides access to, and the right to control, the identified asset.

 The
rental payments for the Company's leases are typically structured as either fixed or variable payments. Fixed rent payments include
stated minimum rent and stated minimum rent with stated increases. The Company considers lease payments that cannot be predicted with
reasonable certainty upon lease commencement to be variable lease payments, which are recorded as incurred each period and are excluded
from the calculation of lease liabilities.

 Management
uses judgment in determining lease classification, including determination of the economic life and the fair market value of the identified
asset. The fair market value of the identified asset is generally estimated based on comparable market data provided by third-party sources.

 In
January 2023, the Company entered into a lease agreement extension for its corporate office and distribution center in Vernon, California
that expires on January 31, 2025. The lease has monthly base rent payments of $ 12,000. The Company recognized a right of use asset of
$ 31,597 and lease liability of $ 170,002 using a discount rate of 10.0 %.

 In
September 2023, the Company entered into a lease agreement extension for a showroom space in Los Angeles, California that commences in
March 2023 and expires in September 2024. The lease has a monthly base rent of $ 25,000. The Company recognized a right of use asset of
$ 658,091 and lease liability of $ 1,040,812 using a discount rate of 10.0 %.

 F- 36

 The
following is a summary of operating lease assets and liabilities:

 SUMMARY OF OPERATING LEASE ASSETS AND LIABILITIES

 leases

 2023

 2022

 31,

 leases

 2023

 2022

 Assets

 ROU operating lease assets

 $
 689,688

 $

 Liabilities

 Current portion of operating
 lease

 1,210,814

 Total operating lease
 liabilities

 $
 1,210,814

 $

 leases

 2023

 2022

 31,

 leases

 2023

 2022

 Weighted average remaining lease
 term (years)

 1.00

 1.00

 Weighted average discount rate

 10.00
 %

 6.00
 %

 SUMMARY OF OPERATING LEASE OBLIGATIONS

31, 2023

 Future minimum payments - 2024

 $
 1,268,230

 Less imputed interest

 ( 57,416
)

 Total lease obligations

 $
 1,210,814

 NOTE
13: CONTINGENCIES

 On
 March 21, 2023, a vendor filed a lawsuit against Digital Brands Group related to trade payables totaling approximately $ 43,501. Such
 amounts include interest due, and are included in accounts payable, net of payments made to date, in the accompanying consolidated
 balance sheets. The Company does not believe it is probable that the losses in excess of such trade payables will be incurred.

 On
 February 7, 2023, a vendor filed a lawsuit against Digital Brands Group related to trade payables totaling approximately $ 182,400.
 Such amounts include interest due, and are included in accounts payable, net of payments made to date, in the accompanying consolidated
 balance sheets. The Company does not believe it is probable that the losses in excess of such trade payables will be incurred.

 On
 November 9, 2022, a vendor filed a lawsuit against Digital Brand's Group related to prior services rendered. The claims (including
 fines, fees, and legal expenses) total an aggregate of $ 50,190. The matter was settled in January 2023 and are on payment plans which
 will be paid off in the second quarter of 2024.

 In
 August 2020 and March 2021, two lawsuits were filed against Bailey's by third-party's related to prior services rendered.
 The claims (including fines, fees, and legal expenses) total an aggregate of $ 96,900. Both matters were settled in February 2022
 and are on payment plans which will be paid off in the second quarter of 2024.

 On
 December 21, 2020, a Company investor filed a lawsuit against DBG for reimbursement of their investment totaling $ 100,000. Claimed
 amounts are included in short-term convertible note payable in the accompanying consolidated balance sheets and the Company does
 not believe it is probable that losses in excess of such short-term note payable will be incurred. The Company is actively working
 to resolve this matter.

 On
 November 16, 2023 a vendor filed a lawsuit against Digital Brands Group related to trade payables totaling approximately $ 345,384
, which represents past due fees and late fees. Such amounts are included in the accompanying balance sheets. The Company does not
 believe it is probable that the losses in excess of such pay trade payables will be incurred.

 On
 November 15, 2023 a vendor filed a lawsuit against Digital Brands Group related to trade payables totaling approximately $ 582,208,
 which represents "double damages. The amount due to the vendor is $ 292,604. Such amounts are included in the accompanying balance
 sheets. The Company does not believe it is probable that the losses in excess of such pay trade payables will be incurred.

 F- 37

 On
 December 21, 2023, a former employee from over two years ago filed a wrongful termination lawsuit against the Company. The Company
 is disputing this claim. To this point, this same law firm recently sent a demand letter for another wrongful termination of a temporary
 worker we used from a third party placement agency. This person was not a Company employee at any time.

 A
 vendor filed a lawsuit against Bailey 44 related to a retail store lease in the amount of $ 1.5 million. The Company is disputing
 the claim for damages and the matter is ongoing. The vendor has recently updated the claim to now be $ 450,968 after signing a long-term
 lease with another brand for this location. The Company is disputing this new amount after review of the lease.

 All
claims above, to the extent management believes it will be liable, have been included in accounts payable and accrued expenses and other
liabilities in the accompanying consolidated balance sheet as of December 31, 2023.

 Depending
on the nature of the proceeding, claim, or investigation, we may be subject to monetary damage awards, fines, penalties, or injunctive
orders. Furthermore, the outcome of these matters could materially adversely affect our business, results of operations, and financial
condition. The outcomes of legal proceedings, claims, and government investigations are inherently unpredictable and subject to significant
judgment to determine the likelihood and amount of loss related to such matters. While it is not possible to determine the outcomes,
we believe based on our current knowledge that the resolution of all such pending matters will not, either individually or in the aggregate,
have a material adverse effect on our business, results of operations, cash flows, or financial condition.

 Except
as may be set forth above the Company is not a party to any legal proceedings, and the Company is not aware of any claims or actions
pending or threatened against us. In the future, the Company might from time to time become involved in litigation relating to claims
arising from its ordinary course of business, the resolution of which the Company does not anticipate would have a material adverse impact
on our financial position, results of operations or cash flows.

 NOTE
14: INCOME TAXES

 Deferred
taxes are recognized for temporary differences between the basis of assets and liabilities for financial statement and income tax purposes.
The differences relate primarily to depreciable assets using accelerated depreciation methods for income tax purposes, share-based compensation
expense, and for net operating loss carryforwards. As of December 31, 2023, and 2022, the Company had net deferred tax assets before
valuation allowance of $ 17,882,355 and $ 16,733,585, respectively. The following table presents the deferred tax assets and liabilities
by source:

 SCHEDULE OF DEFERRED TAX ASSETS AND LIABILITIES

 2023

 2022

 31,

 2023

 2022

 Deferred tax assets:

 Net operating
 loss carryforwards

 $
 19,354,491

 $
 16,733,582

 Deferred tax liabilities:

 Indefinite lived intangible
 assets

 ( 1,840,170
)

 —

 Valuation allowance

 ( 17,882,355
)

 ( 16,733,582
)

 Net
 deferred tax assets (liabilities)

 $
 ( 368,034
)

 $
 —

 A
reconciliation of the Company's effective tax rate to the statutory federal rate is as follows:

 SCHEDULE OF THE COMPANY'S EFFECTIVE TAX RATE TO THE STATUTORY FEDERAL RATE

 2023

 2022

 Years
 Ended
 31,

 2023

 2022

 Statutory federal rate

 21.0
 %

 21.0
 %

 State income taxes net of federal income tax
 benefit

 7.0

 7.0

 Permanent adjustment

 ( 18.0
)

 —

 Change in valuation allowance

 ( 14.4
)

 ( 28.0
)

 Effective income tax rate

 ( 4.4
)%

 —

 F- 38

 The
Company recognizes deferred tax assets to the extent that it believes that these assets are more likely than not to be realized. In making
such a determination, the Company considers all available positive and negative evidence, including future reversals of existing taxable
temporary differences, projected future taxable income, tax-planning strategies, and results of recent operations. The Company assessed
the need for a valuation allowance against its net deferred tax assets and determined a full valuation allowance is required due, cumulative
losses through December 31, 2023, and no history of generating taxable income. Therefore, valuation allowances of $ 17,882,355 and $ 16,733,582
were recorded as of December 31, 2023 and 2022, respectively. Valuation allowance increased by $ 1,148,773 and $ 3,630,314 during the years
ended December 31, 2023 and 2022, respectively. Deferred tax assets were calculated using the Company's combined statutory tax
rate, which it estimated to be approximately 28.0 %. The Company has evaluated its valuation allowance assertion which resulted in a full
valuation allowance and residual naked credit given the net operating losses generated post 2017 are subject to a 80% limitation. As
a result, the Company recorded a net deferred tax liability of $ 368,034 based on its assessment of the utilization of deferred tax assets
surrounding the Company's indefinite lived intangible assets. The effective rate is reduced to ( 4.4 %) and 0 % for 2023 and 2022
due to the full valuation allowance on its net deferred tax assets.

 The
Company's ability to utilize net operating loss carryforwards will depend on its ability to generate adequate future taxable income.
At December 31, 2023 and 2022, the Company had net operating loss carryforwards available to offset future taxable income in the amounts
of approximately $ 69,242,000 and $ 59,865,000, for which losses from 2018 forward can be carried forward indefinitely.

 As
a result of prior operating losses, the Company has net operating loss, or "NOL," carryforwards for federal income tax purposes.
The ability to utilize NOL carryforwards to reduce taxable income in future years could become subject to significant limitations under
Section 382 of the Internal Revenue Code if the Company undergoes an ownership change. The Company would undergo an ownership change
if, among other things, the stockholders who own, directly or indirectly, 5 % or more of our common stock, or are otherwise treated as
"5% shareholders" under Section 382 of the U.S. Internal Revenue Code and the regulations promulgated thereunder, increase
their aggregate percentage ownership of the Company's stock by more than 50 percentage points over the lowest percentage of the
stock owned by these stockholders at any time during the testing period, which is generally the three-year period preceding the potential
ownership change.

 The
Company has evaluated its income tax positions and has determined that it does not have any uncertain tax positions. The Company will
recognize interest and penalties related to any uncertain tax positions through its income tax expense.

 The
Company is not presently subject to any income tax audit in any taxing jurisdiction, though all tax years from 2018 on remain open to
examination.

 NOTE
15: SUBSEQUENT EVENTS

 Through
the issuance date, the Company has issued 481,172 shares of common stock pursuant to an At-The-Market Offering Agreement for an at-the-market
offering (the "ATM Agreement") with H.C. Wainwright & Co., LLC, as sales agent ("Wainwright").

 Through
the issuance date, the Company converted shares of Series C Preferred Stock into 50,043 shares of common stock.

 F- 39