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 UNITED STATES
 SECURITIES AND EXCHANGE COMMISSION
 WASHINGTON, D.C. 20549

 FORM 10-K

 (Mark One)

 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the fiscal year ended December 31, 2023

 or

 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the transition period from ________________ to ________________

 Commission file number 333-204857

 AVENIR WELLNESS SOLUTIONS, INC.

 (Exact name of registrant as specified in its charter)

 Delaware

 90-1504639

 (State or Other Jurisdiction of
 Incorporation or Organization)

 (I.R.S. Employer
 Identification No.)

 5805 Sepulveda Boulevard, Suite 500, Sherman Oaks, CA 91411
 (Address of Principal Executive Offices) (Zip Code)

 Registrant's telephone number, including area code: ( 424) 273-8675

 SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT: None.

 SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:

 Title of each class:

 Trading symbol(s)

 Name of market on which traded

 Common stock, par value $0.001

 AVRW

 OTCQB Market

 Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No

 Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No

 Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No

 Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes No

 Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.

 Large accelerated filer

 Accelerated filer

 Non-accelerated Filer

 Smaller reporting company

 Emerging growth company

 If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.

 If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to previously issued financial statements.

 Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant's executive officers during the relevant recovery period pursuant to §240.10D-1(b).

 Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes No

 As of June 30, 2023, the last business day of the registrant's most recently completed second fiscal quarter, the aggregate market value of its shares held by non-affiliates was approximately $ 5.7 million, as computed by reference to the closing price of such common stock on the OTC Pink Market on such date.

 There were 77,993,348 shares outstanding of the registrant's common stock, par value $0.001 per share, as of May 16, 2024.

 DOCUMENTS INCORPORATED BY REFERENCE

 None.

 AVENIR WELLNESS SOLUTIONS, INC.
 2023 FORM 10-K ANNUAL REPORT

 Page

 ITEM 1.

 BUSINESS

 ITEM 1A.

 RISK FACTORS

 ITEM 1B.

 UNRESOLVED STAFF COMMENTS

 ITEM 1C.

 CYBERSECURITY

 ITEM 2.

 PROPERTIES

 ITEM 3.

 LEGAL PROCEEDINGS

 ITEM 4.

 MINE SAFETY DISCLOSURES

 ITEM 5.

 MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

 ITEM 6.

 [RESERVED]

 ITEM 7.

 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 ITEM 7A.

 QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 ITEM 8.

 FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

 ITEM 9.

 CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

 ITEM 9A.

 CONTROLS AND PROCEDURES

 ITEM 9B.

 OTHER INFORMATION

 ITEM 9C.

 DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

 ITEM 10.

 DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

 ITEM 11.

 EXECUTIVE COMPENSATION

 ITEM 12.

 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

 ITEM 13.

 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

 ITEM 14.

 PRINCIPAL ACCOUNTANT FEES AND SERVICES

 ITEM 15.

 EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

 ITEM 16.

 FORM 10-K SUMMARY

 SIGNATURES

 Special Note Regarding Forward-Looking Statements

 This Annual Report on Form 10-K for the fiscal year ended December 31, 2023 (this "Annual Report") contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), that involve risks and uncertainties, including statements based on our current expectations, assumptions, estimates and projections about future events, our business, financial condition, results of operations and prospects, our industry and the regulatory environment in which we operate. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "will," "would" or the negative of those terms or variations thereof, or other comparable terms intended to identify statements about the future. Forward-looking statements include, but are not limited to, statements about:

 our ability to obtain additional and substantial funding on an immediate basis, whether pursuant to a capital raising transaction arising from the sale of our securities, a strategic transaction or otherwise;

 our ability to maintain compliance with the terms and conditions of our existing financing arrangements;

 the ability of our Company to develop and commercialize products that can compete favorably with those of our competitors;

 our ability to obtain suitable facilities in which to conduct our planned business operations on acceptable terms and on a timely basis;

 our ability to satisfy our disclosure obligations under the Exchange Act, and to maintain the registration of our common stock thereunder;

 our ability to attract and retain qualified officers, employees and consultants as necessary; and

 costs associated with any product liability claims, patent prosecution, patent infringement lawsuits and other lawsuits.

 The forward-looking statements included herein are based on current expectations of our management based on available information and involve a number of risks and uncertainties, all of which are difficult or impossible to predict accurately and many of which are beyond our control. As such, our actual results may differ significantly from those expressed in any forward-looking statements. Factors that may cause or contribute to such differences include, but are not limited to, those discussed in more detail in Item 1 "Business" and Item 1A "Risk Factors" of Part I and Item 7 "Management's Discussion and Analysis of Financial Condition and Results of Operations" of Part II of this Annual Report on Form 10-K. Readers should carefully review these risks, as well as the additional risks described in other documents we file from time to time with the Securities and Exchange Commission ("SEC"). In light of the significant risks and uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by us or any other person that such results will be achieved, and readers are cautioned not to place undue reliance on such forward-looking statements. Except as required by law, we undertake no obligation to revise the forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. You should read this Annual Report and the documents we file with the SEC, with the understanding that our actual future results, levels of activity, performance and achievements may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements.

 Unless otherwise indicated or the context requires otherwise, as used in this Annual Report, the words "we," "us," "our," the "Company," "our Company" or "Avenir" refer to Avenir Wellness Solutions, Inc., a Delaware corporation, and our subsidiaries taken as a whole, unless otherwise noted.

 This Annual Report includes our trademarks and trade names, which is our property and is protected under applicable intellectual property laws. Solely for convenience, trademarks and trade names referred to in this Annual Report may appear without the and symbols, but those references are not intended to indicate that we will not assert, to the fullest extent under applicable law, our rights, or that the applicable owner will not assert its rights, to these trademarks and trade names. We do not intend our use or display of other companies' trade names or trademarks to imply a relationship with, or endorsement or sponsorship of us by, any other companies.

 ITEM 1. BUSINESS

 Overview

 Avenir Wellness Solutions, Inc. ("Avenir"), including its wholly-owned subsidiary, The Sera Labs, Inc. ("Sera Labs"), is a broad platform technology company focusing on the development of nutraceutical formulation and delivery technologies in novel dosage forms to improve efficacy and enhance wellness. Our mission is to improve lives by redefining how active ingredients are delivered and experienced by consumers. Our primary business model is to develop health, wellness and beauty products using our proprietary formulations and technology as well as incubate new technologies for commercial exploitation through product development of new products to be sold under existing or new proprietary brands through Sera Labs and the licensing and/or sale of the rights to such technologies to third parties for their use. Development may include the conduction of clinical trials for substantiation of efficacy of our products.

 Sera Labs is engaged in the development, production and sale of our products and is a trusted leader in the health, wellness, and beauty sectors with innovative products containing cutting-edge technology and superior ingredients. Sera Labs creates high quality products that use science-backed, proprietary oral and topical formulations. We focus on evidence-based wellness products that are differentiated by using proprietary and/or proven active ingredients that we formulate for greater stability, overall quality and increased bioavailability. Wellness and beauty products can be cosmetics, over-the-counter ("OTC") or dietary supplements which do not require approval from the U.S. Food and Drug Administration ("FDA") but do require following all good manufacturing practices ("GMPs"). Thus, they are less costly and faster to launch in the marketplace than pharmaceutical products. More than 25 products are sold under the brand names Seratopical Seratopical Revolution SeraLabs, and Nutri-Strips at affordable prices, making them easily accessible on a global scale. Strategically positioned in the growth categories of beauty, health & wellness, and pet care, Sera Labs products are sold in major national drug, mass retailers, grocery chains and convenience stores. We also sell products under private label to major retailers and multi-level marketers, as well as direct-to-consumer ("DTC"), via online website orders, including opt-in subscriptions.

 Background

 We were incorporated in the State of Nevada on May 15, 2014. On November 7, 2016, we changed our name from "Makkanotti Group Corp." to "CURE Pharmaceutical Holding Corp." On September 27, 2019, the Company reincorporated from the State of Nevada to the State of Delaware. On October 14, 2022, we changed our name from "CURE Pharmaceutical Holding Corp." to "Avenir Wellness Solutions, Inc."

 The Sera Labs, Inc.

 Our wholly-owned subsidiary The Sera Labs, Inc. was acquired by the Company in October 2020 to expand the reach of the novel active ingredient formulation and delivery technologies it developed into the wellness and beauty space.

 Our Strategy

 Our commercial strategy is designed to mitigate risk by pursuing a diversified model in the following categories:

 Wellness and Beauty

 We focus on evidence-based wellness products that are differentiated by using proprietary and/or proven active ingredients that we formulate for greater stability, overall quality and increased bioavailability. Wellness products can be cosmetics, OTC or dietary supplements which do not require FDA approval but do require following all GMPs. Thus, they are less costly and faster to launch in the marketplace. We sell white labeled and private labeled wellness products, which we have produced in third-party state-of-the-art cGMP manufacturing facilities.

 Sera Labs is a trusted leader in the health, wellness, and beauty sectors with innovative products with cutting-edge technology and superior ingredients. Sera Labs creates high quality products that use science-backed, proprietary formulations. More than 25 products are sold under the brand names Seratopical, Seratopical Revolution SeraLabs, and Nutri-Strips. Sera Labs sells its products at affordable prices, making them easily accessible on a global scale. Strategically positioned in the growth market categories of beauty and health & wellness, Sera Labs products are sold in major national drug, grocery chains, convenience stores and mass retailers. We also sell products under private label to major retailers and multi-level marketers, as well as DTC, via online website orders, including opt-in subscriptions.

 In December 2020, Nicole Kidman became the Global Brand Ambassador and Strategic Partner for Seratopical Skincare. In addition to being the face of the brand, Nicole Kidman plays an integral role in the strategic direction of product development and messaging. This partnership, which runs through July 15, 2024, allows for women of all skin tones and types to look and feel their best by using Sera Labs' industry best ingredients.

 Product Technology

 As an active ingredient delivery company, we seek to grow our technological capabilities through internal innovation and acquisitions. The use of unique delivery platforms, such as oral thin film ("OTF") used in our Nutri-Strip product line, helps distinguish our products from those of our competitors.

 Safety and Efficacy

 Potential for rapid onset of action, which can be especially useful for insomnia or drowsiness.

 Potential to extend active ingredient's half-life and consequently extend dosage intervals.

 Transmucosal delivery can improve active ingredient's safety profile of therapy such as reduced gastric irritation.

 Transmucosal delivery can improve active ingredient's efficacy in consumers with gastrointestinal absorption issues.

 Accuracy in the administered dose can be better assured for each film.

 Consumer Experience and Regimen Adherence

 Difficulty swallowing tablets and capsules can be a problem for many consumers and can lead to an inability to benefit from the positive effects of the active ingredients desired. It is estimated that over 16 million people in the United States have some difficulty swallowing. OTFs can readily be taken without the need to swallow or the use of water or other beverages.

 Upon administration, there is a relatively low risk of the consumer choking.

 Configured with physical dimensions such that it is relatively easy and convenient to store and carry.

 Consumers can conveniently carry multiple dissolvable films in a pocket or wallet. A single dose of our strips can be carried individually without requiring a secondary container.

 OTFs are flexible with a pleasant mouth feel unlike oral dissolvable tablets which can be brittle.

 Manufacturing and Logistics

 The pouches containing the OTF strips offer larger printable surface areas which traditional nutraceutical product formats do not. This allows us to adapt to rapidly evolving labeling and regulatory requirements for information and anti-counterfeiting, such as product serialization.

 The manufacturing process has a low carbon footprint, with lower use of water for component preparation and sterilization as compared with other dosage forms.

 Even though not necessarily sterile, each dose unit is packed individually avoiding contact with other units.

 Tensile strength and plasticity of OTF allow for handling single, individual dose units without damage to the dosage form.

 Enables anti-counterfeit management and dose management.

 Can be easily and conveniently handled, stored, and transported at room temperature.

 The film platform is a versatile formulation and active ingredient delivery system for both oral (OTF) and transdermal (skin) delivery. We believe that film formulations can improve or match the pharmacokinetics of active ingredients in accordance with the desired outcome. The platform is compatible with a broad spectrum of molecules, for the formulation of nutraceutical products.

 The specific advantages below are present with multiple film products and platform technologies. Additional advantages include, but are not limited to the following:

 loading of multiple active ingredients on one dose unit;

 ability to accommodate high active ingredient load per dose unit (e.g., > 200 mg);

 Quickly dissolving/disintegrating (e.g., < 2 minutes);

 potential for low moisture level (e.g., < 10 wt.% water);

 Ability to achieve desired performance characteristics while maintaining pleasant feeling in the mouth (e.g., soft, plush feeling with pliable film);

 ability to achieve desired performance characteristics while formulating active ingredients susceptible to degradation from low pH environments, light, heat, moisture, and oxygen; and

 multiple and unique ways to mask the sometimes bitter, metallic or salty taste of an active ingredient.

 Competition

 We face competition from wellness and nutraceutical companies like True Botanicals, as well as companies developing advanced active ingredient delivery platforms such as Lonza, Aquestive Therapeutics, BioDelivery and LTS Lohmann, which have substantially greater financial, technical and human resources than we have. Our success will be based in part on our ability to develop products that address unmet wellness needs and create value to consumers at competitive price points. In addition, continuing to build our intellectual property portfolio and designing innovative approaches that surpass our competitors' products will be critical to success.

 Data Security Laws and Regulations

 Our business is subject to federal, state, local and foreign regulations. Some of the pertinent laws have not been definitively interpreted by the regulatory authorities or the courts, and their provisions are open to a variety of interpretations. In addition, these laws and their interpretations are subject to change.

 The restrictions under applicable federal and state data security laws and regulations that may affect our ability to operate include, but are not limited to:

 numerous U.S. federal and state laws and regulations, including state data breach notification laws and federal and state consumer protection laws, govern the collection, use, disclosure, and protection of personal information. In addition, the California Consumer Privacy Act, as amended ("CCPA") contains new disclosure obligations for businesses that collect personal information about California residents and affords those individuals new rights relating to their personal information that may affect our ability to use personal information. The CCPA has substantial penalties for non-compliance, and we continue to assess its impact on our business. Other countries also have, or are developing, laws governing the collection, use, disclosure and protection of personal information. The collection and use of other personal data in the European Union ("EU") is governed by the provisions of the General Data Protection Regulation ("GDPR"), an EU-wide regulation that imposes strict obligations and restrictions on the ability to collect, analyze or otherwise use, and transfer personal data. Failure to comply with the requirements of the GDPR and the related national data protection laws of the EU Member States may result in substantial fines and administrative penalties. Compliance with GDPR may be onerous and increase our cost of doing business. These privacy and data security laws and regulations could increase our cost of doing business, and failure to comply with these laws and regulations could result in government enforcement actions (which could include civil or criminal penalties), private litigation and/or adverse publicity and could negatively affect our operating results and business;

 the federal Foreign Corrupt Practices Act of 1977 and other similar anti-bribery laws in other jurisdictions prohibit companies and their intermediaries from providing money or anything of value to officials of foreign governments, candidates for foreign political office, or public international organizations with the intent to obtain or retain business or seek a business advantage. A determination that our operations or activities are not, or were not, in compliance with United States or foreign laws or regulations could result in the imposition of substantial fines, interruptions of business, loss of supplier, vendor or other third-party relationships, termination of necessary licenses and permits, and other legal or equitable sanctions. Other internal or government investigations or legal or regulatory proceedings, including lawsuits brought by private litigants, may also follow as a consequence.

 If our operations are found to be in violation of any of the laws or regulations described above or any other governmental regulations that apply to us, we may be subject to significant civil, criminal and administrative mandatory penalties, imprisonment, damages, and fines. Any penalties, damages, fines, curtailment or restructuring of our operations could adversely affect our ability to operate our business and our financial results. Although compliance programs can mitigate the risk of investigation and prosecution for violations of these laws and regulations, the risks cannot be entirely eliminated. Any action against us for violation of these laws or regulations, even if we successfully defend against it, could cause us to incur significant legal expenses and divert our management's attention from the operation of our business. Moreover, achieving and sustaining compliance with applicable federal and state privacy, data security and fraud laws and regulations may prove costly.

 Human Capital Resources

 As of May 16, 2024, we had 11 total employees of which all are full-time employees. None of our employees are subject to a collective bargaining agreement or represented by a trade or labor union. We consider our relationship with our employees to be good.

 We believe that our future success largely depends upon our continued ability to attract and retain highly qualified management and personnel. Talent management is critical to our ability to execute our long-term growth strategy. To facilitate talent attraction and retention, we strive to make our Company a safe and rewarding workplace, with opportunities for our employees to grow and develop in their careers, supported by strong compensation and benefits, and by programs that build connections among our employees. We continue to be committed to an inclusive culture, which values equity, opportunity, and respect. In support of our inclusive culture, we offer competitive compensation and benefits, including stock awards, and strive to recruit a diverse talent pool across all levels of the organization.

 Company Information

 Our principal executive offices are located at 5805 Sepulveda Boulevard, Suite 500, Sherman Oaks, California 91411 and our telephone number is (424) 273-8675. Our website is www.avenirwellness.com. The information contained on or that can be accessed through our website is not incorporated by reference into this Annual Report, and you should not consider any information contained on, or that can be accessed through, our website as part of this Annual Report or in deciding whether to purchase our common stock.

 Available Information

 Our Annual Reports, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to those reports are accessible free of charge on our website at www.avenirwellness.com as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC. The SEC also maintains an internet site that contains reports, proxy and information statements and other information regarding our filings at www.sec.gov.

 ITEM 1A. RISK FACTORS

 Investing in our securities involves a high degree of risk. You should carefully consider the following information about these risks, together with the other information appearing elsewhere in this Annual Report, including our consolidated financial statements, the notes thereto and the section entitled "Management's Discussion and Analysis of Financial Condition and Results of Operations." The occurrence of any of these risks could have a material and adverse effect on our business, reputation, financial condition, results of operations and future growth prospects, as well as our ability to accomplish our strategic objectives. Certain statements contained in this section constitute forward-looking statements. See the information included in "Special Note Regarding Forward-Looking Statements" in this Annual Report. Additional risks and uncertainties not presently known to us or that we currently deem immaterial may also impair our business operations.

 Risks Related to Our Business and Industry

 The report of our independent registered public accounting firm contains an explanatory paragraph regarding substantial doubt about our ability to continue as a going concern.

 The report of our independent registered public accounting firm on our audited financial statements as of and for the two years in the period ended December 31, 2023 and 2022 contains an explanatory paragraph regarding substantial doubt about our ability to continue as a going concern. Our financial statements do not include any adjustments that might result from the outcome of the uncertainty regarding our ability to continue as a going concern. This going concern opinion could materially limit our ability to raise additional funds through the issuance of equity or debt securities or otherwise. Further reports on our financial statements may include an explanatory paragraph with respect to our ability to continue as a going concern.

 We or our suppliers may experience development or manufacturing problems or delays that could limit the growth of our revenue or increase our losses.

 We may encounter unforeseen situations in the manufacturing of our products that could result in delays or shortfalls in the production of our products. In addition, our suppliers' production processes may have to change to accommodate any significant future demand for our products, which may increase our suppliers' manufacturing costs, delay production of our products, reduce our product gross margin and adversely impact our business. If we are unable to keep up with demand for our products by successfully shipping our products in a timely manner, our revenue could be impaired, market acceptance for our products could be adversely affected and our customers might instead purchase our competitors' products.

 There has been an increased public focus, including from the United States federal and state governments, on environmental sustainability matters, including with respect to climate change, greenhouse gases, water resources, packaging and waste, animal health and welfare, deforestation, and land use. We endeavor to conduct our business in a manner which reflects our priority of sustainable stewardship, including with respect to environmental sustainability matters, and we are working to manage the risks and costs to us and our supply chain associated with these types of environmental sustainability matters. In addition, as the result of such heightened public focus on environmental sustainability matters, we may face increased pressure to provide expanded disclosure, make or expand commitments, set targets, or establish additional goals and take actions to meet such goals, in connection with such environmental sustainability matters. These matters and our efforts to address them could expose us to market, operational, reputational, and execution costs or risks.

 Our business could be adversely affected by widespread public health epidemics or other catastrophic events beyond our control.

 In addition to our reliance on our own employees and facilities, we depend on our collaborators, laboratories and other facilities for the continued operation of our business. Despite any precautions we take for natural disasters or other catastrophic events, events such as pandemic disease, terrorist attacks, hurricanes, fires, floods, ice and snowstorms, may result in interruptions in our business.

 An outbreak of contagious diseases, and other adverse public health developments, such as the previous COVID-19 pandemic could impact our operations depending on future developments, which are highly uncertain, largely beyond our control and cannot be predicted with certainty. These uncertain factors, including the duration of the outbreak, new information which may emerge concerning the severity of the disease and the actions to contain or treat its impact, could adversely impact our operations, including among others, conduct of our clinical trials, employee mobility and productiveness, temporary closure of facilities, including clinical trial sites, our manufacturing capabilities, and third party service providers, any of which could have an adverse impact on our business and our financial results. In addition, a significant health epidemic could adversely affect the economies and financial markets of many countries, resulting in an economic downturn that could affect demand for our products which could have a material adverse effect on our business, operating results and financial condition.

 Our ability to compete depends on our ability to attract and retain talented employees.

 Our future success depends on our ability to identify, attract, train, integrate and retain highly qualified technical, development, sales and marketing, managerial and administrative personnel. Competition for highly skilled individuals is extremely intense and we face difficulty identifying and hiring qualified personnel in many areas of our business. We may not be able to hire and retain such personnel at compensation levels consistent with our existing compensation and salary structure. Many of the companies with which we compete to hire experienced employees have greater resources than we have. If we fail to identify, attract, train, integrate and retain highly qualified and motivated personnel, our reputation could suffer and our business, financial condition and results of operations could be adversely affected.

 Our future success also depends on the continued service and performance of our senior management team. The replacement of members of our senior management team likely would involve significant time and costs, and the loss of any these individuals may delay or prevent the achievement of our business objectives.

 If we do not achieve, sustain or successfully manage our anticipated growth, our business and prospects will be harmed.

 If we are unable to obtain or sustain adequate revenue growth, our financial results could suffer. Furthermore, significant growth will place strains on our management and our operational and financial systems and processes, and our operating costs may escalate even faster than planned. If we cannot effectively manage our expanding operations and our costs, we may not be able to grow effectively, or we may grow at a slower pace. Additionally, if we do not successfully forecast the timing of regulatory authorization for our products, marketing and subsequent demand for our products or manage our anticipated expenses accordingly, our operating results will be harmed.

 New technologies could emerge that might offer better combinations of price and performance than our current products.

 It is critical to our success that we anticipate changes in technology and customer requirements and to successfully introduce, on a timely and cost-effective basis, new, enhanced and competitive technologies that meet the needs of current and prospective customers. If we do not successfully innovate and introduce new technology into our product lines or manage the transitions to new product offerings, our revenues, results of operations and business will be adversely impacted. Competitors may be able to respond more quickly and effectively than we can to new or changing opportunities, technologies, standards or customer requirements. We anticipate that we will face increased competition in the future as existing companies and competitors develop new or improved products and as new companies enter the market with new technologies.

 If the market opportunities for our products are smaller than we believe they are, our revenue may be adversely affected, and our business may suffer.

 Our projections of both the number of people in our target markets are based on our beliefs and estimates. These estimates have been derived from a variety of sources, including market research, and may prove to be incorrect. Further, new studies may change the estimated market size. The number of consumers may turn out to be lower than expected.

 We face intense competition and rapid technological change and the possibility that our competitors may discover, develop or commercialize products that are similar, more advanced or more effective than ours, which may adversely affect our financial condition and our ability to successfully commercialize our product candidates.

 The wellness and nutraceutical industries are highly competitive. There are many companies that are actively engaged in the research and development of products that may be similar to our product candidates.

 We compete with other companies within the wellness and beauty industries, which may have a competitive advantage over us due to their greater size, cash flows and institutional experience. Some of these drug delivery competitors include Aquestive Therapeutics Inc., Tesa-Labtec GmbH, BioDelivery Sciences International, Inc., LTS Lohmann Therapy Systems Corp and IntelGenx. New entrants such as Zim Laboratories in India and CMG Pharmaceuticals in Korea are also pursuing OTF products.

 Compared to us, many of our competitors may have significantly greater financial, technical and other resources, such as larger research and development staff and experienced marketing and manufacturing organizations. As a result of these factors, our competitors may have an advantage in marketing their products and may get their products to market before we are able to, which may limit our ability to develop or commercialize our products. Our competitors may also develop products that are safer, more effective, more widely used and less expensive than ours, and may also be more successful than us in marketing their products. These advantages could materially impact our ability to develop and commercialize our products.

 Even if we successfully develop our new products, and commence the marketing of them, other products may be preferred, and we may not be successful in commercializing our products or in bringing them to market.

 Additional mergers and acquisitions in the wellness and beauty industries may result in even more resources being concentrated in our competitors. As a result, these companies may achieve greater scale more rapidly than we are able to and may be more effective in selling and marketing their products as well. Smaller or early-stage companies may also prove to be significant competitors, particularly through collaborative arrangements with large, established companies. Competition may increase further as a result of advances in the commercial applicability of technologies and greater availability of capital for investment in these industries. Our competitors may succeed in developing, acquiring or licensing on an exclusive basis, products that are more effective or less costly than any product that we may develop, or achieve earlier product commercialization and market penetration than we do. Additionally, technologies developed by our competitors may render our potential products uneconomical or obsolete, and we may not be successful in marketing our products against those of our competitors.

 The commercial success of any current or future product will depend upon the degree of market acceptance by consumers.

 The commercial success of our products will depend in part on consumer acceptance of our products as effective, cost-effective and safe. Any product that we bring to the market may not gain market acceptance by consumers. The degree of market acceptance of any of our products will depend on a number of factors, including:

 the safety and efficacy of the product as demonstrated in clinical studies and potential advantages over competing products;

 relative convenience and ease of administration;

 the cost of our products, particularly in relation to competing products;

 the willingness of the target consumer market to try new products;

 the strength of marketing and distribution support and timing of market introduction of competitive products; and

 publicity concerning our products or competing products.

 Even if a potential product displays a favorable efficacy and safety profile in clinical studies, market acceptance of the product will not be fully known until after it is launched. If our products are launched but fail to achieve an adequate level of acceptance by consumers, we will not be able to generate sufficient revenue to become or remain profitable.

 Our products under development may not gain market acceptance.

 Our products may not gain market acceptance among consumers. Significant factors in determining whether we will be able to compete successfully include:

 the efficacy and safety of our products;

 the price and cost-effectiveness of our products, especially as compared to any competitive products; and

 the ability to obtain and maintain patent protection.

 We may be required to defend lawsuits or pay damages for product liability claims.

 Product liability is a risk in marketing wellness and beauty products. We may face substantial product liability exposure for products that we sell. We carry product liability insurance and we expect to continue to maintain such policies. However, product liability claims, regardless of their merits, could exceed policy limits, divert management's attention, and adversely affect our reputation and demand for our products.

 Risks Relating to Our Financial Position and Need for Additional Capital

 We may not be able to continue to operate as a going concern.

 Our independent registered public accounting firm has included an explanatory paragraph relating to our ability to continue as a going concern in its report on our audited financial statements. We may be unable to continue to operate without the threat of liquidation for the foreseeable future.

 Even if future financing is successful, we expect that we will need to raise substantial additional funding before we can expect to become profitable from sales of our product candidates. This additional financing may not be available on acceptable terms, or at all. Failure to obtain this necessary capital when needed may force us to delay, limit or terminate our product candidate development efforts or other operations.

 As of December 31, 2023, our cash and cash equivalents were approximately $49 thousand, our working capital deficit was approximately $10.5 million, and our accumulated deficit was approximately $123.4 million. Upon the completion of future financing, we expect that our existing cash and cash equivalents will be sufficient to fund operations. Even if future financing is completed, we expect that we may require substantial additional capital to commercialize our product candidates. In addition, our operating plans may change as a result of many factors that may currently be unknown to us, and we may need to seek additional funds sooner than planned. Our future funding requirements will depend on many factors, including but not limited to:

 the scope, rate of progress, results and cost of product development, and other related activities;

 the cost and timing of establishing sales, marketing, and distribution capabilities; and

 the terms and timing of any collaborative, licensing, and other arrangements that we may establish.

 Any additional fundraising efforts may divert our management from their day-to-day activities, which may adversely affect our ability to develop and commercialize our product candidates. In addition, we cannot guarantee that future financing will be available in sufficient amounts or on terms acceptable to us, if at all. Moreover, the terms of any financing may adversely affect the holdings or the rights of holders of our securities and the issuance of additional securities, whether equity or debt, by us, or the possibility of such issuance, may cause the market price of our shares to decline. The incurrence of indebtedness could result in increased fixed payment obligations, and we may be required to agree to certain restrictive covenants, such as limitations on our ability to incur additional debt, limitations on our ability to acquire, sell or license intellectual property rights and other operating restrictions that could adversely impact our ability to conduct our business. We could also be required to seek funds through arrangements with collaborative partners or otherwise at an earlier stage than otherwise would be desirable, and we may be required to relinquish rights to some of our technologies or product candidates or otherwise agree to terms unfavorable to us, any of which may have a material adverse effect on our business, operating results and prospects. Even if we believe that we have sufficient funds for our current or future operating plans, we may seek additional capital if market conditions are favorable or if we have specific strategic considerations.

 If we are unable to obtain funding on a timely basis, we may be required to significantly curtail, delay or discontinue one or more of our research or development programs or the commercialization of any product candidates or be unable to expand our operations or otherwise capitalize on our business opportunities, as desired, which could materially affect our business, financial condition and results of operations.

 We are an active ingredient and development company and have a limited operating history on which to assess the prospects for our business, have incurred significant losses since the date of our inception, and anticipate that we will continue to incur significant losses until we are able to successfully increase sales of our products.

 Since our inception, we have been operating as a wellness and beauty company and have a limited operating history on which to assess the prospects for our business, have incurred significant losses, and anticipate that we will continue to incur significant losses for the foreseeable future. We have historically incurred substantial net losses, including net losses of approximately $10.6 million in 2018, approximately $21.4 million in 2019, approximately $30.6 million in 2020, approximately $13.2 million in 2021, approximately $25.5 million in 2022 and approximately $3.4 million in 2023. As of December 31, 2023 and 2022, we had an accumulated deficit of approximately $123.4 million and approximately $120.0 million, respectively.

 We have devoted a significant portion of our financial resources to develop and market our products. We have financed our operations primarily through the issuance of equity securities and convertible notes and the sale of certain assets. The amount of our future net losses will depend, in part, on completing the development of our new products, the demand for all of our products, the rate of our future expenditures and our ability to obtain funding through the issuance of our securities or borrowings. Even if we bring to market a new product, our future revenue will depend upon the size of the markets for which our products may achieve sufficient market acceptance, pricing, and adequate market share for our products in those markets. We expect to continue to incur significant losses until we are able to generate higher level of sales of our product, which we may not be successful in achieving. We anticipate that our expenses will increase substantially if and as we:

 continue the research and development of our products;

 expand our marketing and branding initiatives;

 establish a sales, marketing, and distribution infrastructure to commercialize our products internationally;

 seek to maintain, protect, and expand our intellectual property portfolio;

 seek to attract and retain skilled personnel; and

 create additional infrastructure to support our operations as a public company and our product development and planned future commercialization efforts.

 Raising additional capital may cause dilution to our existing stockholders and restrict our operations or require us to relinquish certain intellectual property rights.

 We may seek additional capital through a combination of public and private equity offerings, debt financings, strategic partnerships and alliances, licensing arrangements and the sale of certain non-core assets. To the extent that we raise additional capital through the sale of equity or convertible debt securities, the ownership interest of our existing stockholders may be diluted, and the terms may include liquidation or other preferences that adversely affect the rights of our stockholders. Debt and receivables financings may be coupled with an equity component, such as warrants to purchase shares, which could also result in dilution of our existing stockholders' ownership. The incurrence of indebtedness would result in increased fixed payment obligations and could also result in certain restrictive covenants, such as limitations on our ability to incur additional debt, limitations on our ability to acquire or license intellectual property rights and other operating restrictions that could adversely impact our ability to conduct our business. If we raise additional funds through strategic partnerships and alliances and licensing arrangements with third parties, we may have to relinquish valuable rights to our products or grant licenses on terms that are not favorable to us. A failure to obtain adequate funds may cause us to curtail certain operational activities, including research and development, regulatory trials, sales and marketing, and manufacturing operations, to reduce costs and sustain the business, and would have a material adverse effect on our business and financial condition.

 Our inability to raise capital on acceptable terms in the future may cause us to delay, diminish, or curtail certain operational activities, including product development activities, sales and marketing, and other operations, to reduce costs and sustain the business, and such inability would have a material adverse effect on our business and financial condition.

 We expect capital outlays and operating expenditures to increase over the next several years as we work to expand our commercial activities, expand our development activities, and expand our infrastructure. We may need to raise additional capital to, among other things:

 sustain commercialization of our new products;

 increase our sales and marketing efforts to drive market adoption and address competitive developments;

 finance our general and administrative expenses;

 develop new products;

 maintain, expand and protect our intellectual property portfolio; and

 add operational, financial and management information systems.

 We have broad discretion in the use of the net proceeds from future financings and may not use them effectively.

 Our management will have broad discretion in the application of the net proceeds from future financings. Our management may not apply our cash from financing in ways that ultimately increase the value of any investment in our securities or enhance stockholder value. The failure by our management to apply these funds effectively could harm our business. Pending their use, we may invest the net proceeds from future financings in short-term, investment-grade, interest-bearing securities. These investments may not yield a favorable return to our stockholders. If we do not invest or apply our cash in ways that enhance stockholder value, we may fail to achieve expected financial results, which may result in a decline in the price of our shares of common stock, and, therefore, may negatively impact our ability to raise capital, invest in or expand our business, acquire additional products or licenses, commercialize our products, or continue our operations.

 Market and economic conditions may negatively impact our business, financial condition and share price.

 Concerns over inflation, energy costs, geopolitical issues, the U.S. mortgage market and a declining real estate market, unstable global credit markets and financial conditions, and volatile oil prices have led to periods of significant economic instability, diminished liquidity and credit availability, declines in consumer confidence and discretionary spending, diminished expectations for the global economy and expectations of slower global economic growth going forward, increased unemployment rates, and increased credit defaults in recent years. Our general business strategy may be adversely affected by any such economic downturns, volatile business environments and continued unstable or unpredictable economic and market conditions. If these conditions continue to deteriorate or do not improve, it may make any necessary debt or equity financing more difficult to complete, more costly, and more dilutive. Failure to secure any necessary financing in a timely manner and on favorable terms could have a material adverse effect on our growth strategy, financial performance, and share price and could require us to delay or abandon development or commercialization plans.

 In addition, a general weakening or decline in the global economy or a reduction in industrial outputs, business or consumer spending or confidence could delay or significantly decrease purchases of our products by our customers and end users. Consumer purchases of discretionary items, which could include our maintenance products and homecare and cleaning products, may decline during periods where disposable income is reduced or there is economic uncertainty, and this may negatively impact our financial condition and results of operations.

 Risks Related to Intellectual Property

 The extent to which we can protect our technologies through intellectual property rights that we own, acquire or license is uncertain.

 We employ a variety of proprietary and patented technologies and methods in connection with our products we sell or are developing. We cannot provide any assurance that the intellectual property rights that we own, or license provide effective protection from competitive threats or that we would prevail in any litigation in which our intellectual property rights are challenged. In addition, we may not be successful in obtaining new proprietary or patented technologies or methods in the future, whether through acquiring ownership or through licenses from third parties.

 Our currently pending or future patent applications may not result in issued patents, and we cannot predict how long it may take for a patent to issue on any of our pending patent applications, assuming a patent does issue.

 Other parties may challenge patents issued or exclusively licensed to us, or courts or administrative agencies will hold our patents or the patents we license on an exclusive basis to be valid and enforceable. We may not be successful in defending challenges made against our patents and other intellectual property rights. Any third-party challenge to any of our patents could result in the unenforceability or invalidity of some or all of the claims of such patents and could be time-consuming and expensive.

 The extent to which the patent rights of many companies effectively protect their technologies is often highly uncertain and involves complex legal and factual questions for which important legal principles remain unresolved.

 No consistent policy regarding the proper scope of allowable claims of patents held by many companies has emerged to date in the United States. Various courts, including the U.S. Supreme Court, have rendered decisions that impact the scope of patentability of certain inventions or discoveries relating to products. These decisions generally stand for the proposition that inventions that recite laws of nature are not themselves patentable unless they have sufficient additional features that provide practical assurance that the processes are genuine inventive applications of those laws rather than patent drafting efforts designed to monopolize a law of nature itself. What constitutes a "sufficient" additional feature for this purpose is uncertain. While we do not generally rely on gene sequence patents, this evolving case law in the United States may adversely impact our ability to obtain new patents and may facilitate third-party challenges to our existing owned and exclusively licensed patents.

 We cannot predict the breadth of claims that may be allowed or enforced in patents we own. For example:

 the inventor(s) named in one or more of our patents or patent applications might not have been the first to have made the relevant invention;

 the inventor (or his assignee) might not have been the first to file a patent application for the claimed invention;

 others may independently develop similar or alternative technologies or may successfully replicate our product and technologies;

 it is possible that the patents we own, or in which have exclusive license rights may not provide us with any competitive advantages or may be challenged by third parties and found to be invalid or unenforceable;

 any patents we obtain or exclusively license may expire before, or within a limited time period after, the products and services relating to such patents are commercialized;

 we may not develop or acquire additional proprietary technologies that are patentable; and

 others may acquire patents that could be asserted against us in a manner that could have an adverse effect on our business.

 The patent prosecution process is expensive and time-consuming, is highly uncertain and involves complex legal and factual questions. Recent patent reform legislation could increase the uncertainties and costs surrounding the prosecution of our patent applications and the enforcement or defense of our issued patents.

 Our success depends in large part on our ability to obtain and maintain patent protection in the United States and other countries with respect to our proprietary technology and product candidates. We seek to protect our proprietary position by filing in the United States patent applications related to our novel technologies and product candidates that are important to our business.

 The patent prosecution process is expensive and time-consuming, and we may not be able to file and prosecute all necessary or desirable patent applications at a reasonable cost or in a timely manner. It is also possible that we will fail to identify patentable aspects of our research and development output before it is too late to obtain patent protection. In addition, we may not pursue or obtain patent protection in all major markets. Moreover, in some circumstances, we may not have the right to control the preparation, filing or prosecution of patent applications, or to maintain the patents, covering technology that we license from third parties. In some circumstances, our licensors may have the right to enforce the licensed patents without our involvement or consent, or to decide not to enforce or to allow us to enforce the licensed patents. Therefore, these patents and patent applications may not be prosecuted and enforced in a manner consistent with the best interests of our business. If any of our licensors fail to maintain such patents, or lose rights to those patents, the rights that we have licensed may be reduced or eliminated and our right to develop and commercialize any of our product candidates that are the subject of such licensed rights could be adversely affected.

 Our pending and future patent applications may not result in patents being issued which protect our technology or products, in whole or in part, or which effectively prevent others from commercializing competitive technologies and products. In particular, during prosecution of any patent application, the issuance of any patents based on the application may depend upon our ability to generate additional nonclinical or clinical data that support the patentability of our proposed claims. We may not be able to generate sufficient additional data on a timely basis, or at all. Moreover, changes in either the patent laws or interpretation of the patent laws in the United States or other countries may diminish the value of our patents or narrow the scope of our patent protection.

 Moreover, we may be subject to a third-party pre-issuance submission of prior art to the United States Patent and Trademark Office ("USPTO"), or become involved in opposition, derivation, reexamination, inter partes review, post-grant review or interference proceedings or other patent office proceedings or litigation, in the United States or elsewhere, challenging our patent rights or the patent rights of others. An adverse determination in any such submission or proceeding could reduce the scope of, or invalidate, our patent rights; allow third parties to commercialize our technology or products and compete directly with us, without payment to us; or result in our inability to manufacture or commercialize products without infringing third-party patent rights. In addition, if the breadth or strength of protection provided by our owned and licensed patents and patent applications is threatened, it could dissuade companies from collaborating with us to license, develop or commercialize current or future product candidates.

 Obtaining and maintaining our patent protection depends upon compliance with various procedural, document submission, fee payment and other requirements imposed by governmental patent agencies, and our patent protection could be reduced or eliminated for non-compliance with these requirements.

 The USPTO requires compliance with several procedural, documentary, fee payment and other provisions during the patent prosecution process and following the issuance of a patent. There are situations in which noncompliance with these requirements can result in abandonment or lapse of a patent or patent application, resulting in partial or complete loss of patent rights in the relevant jurisdiction. In such an event, competitors might be able to enter the market earlier than would otherwise have been the case if our patent was in force.

 Our intellectual property rights may not be sufficient to protect our competitive position and to prevent others from manufacturing, using or selling competing products.

 The scope of our owned and exclusively licensed intellectual property rights will not be sufficient to prevent others from manufacturing, using or selling competing products. Competitors could purchase our product and attempt to replicate some or all of the competitive advantages we derive from our development efforts, willfully infringe our intellectual property rights, design around our protected technology or develop their own competitive technologies and thereby avoid infringing our intellectual property rights. If our intellectual property is not sufficient to effectively prevent our competitors from developing and selling similar products, our competitive position and our business could be adversely affected.

 We may become involved in disputes relating to our intellectual property rights and may need to resort to litigation to defend and enforce our intellectual property rights.

 Extensive litigation regarding patents and other intellectual property rights is common. Litigation may be necessary to assert infringement claims, protect trade secrets or know-how and determine the enforceability, scope and validity of certain proprietary rights. Litigation may even be necessary to resolve disputes of inventorship or ownership of proprietary rights. The defense and prosecution of intellectual property lawsuits, USPTO interference or derivation proceedings and related legal and administrative proceedings ( e.g., a re-examination) in the United States and internationally involve complex legal and factual questions. As a result, such proceedings are costly and time consuming to pursue, and their outcome is uncertain.

 Even if we prevail in such a proceeding in which we assert our intellectual property rights against third parties, the remedy we obtain may not be commercially meaningful or adequately compensate us for any damages we may have suffered. If we do not prevail in such a proceeding, our patents could potentially be declared to be invalid, unenforceable or narrowed in scope, or we could otherwise lose valuable intellectual property rights. Similar proceedings involving the intellectual property we exclusively license could also have an impact on our business. Further, if any of our other owned or exclusively licensed patents are declared invalid, unenforceable or narrowed in scope, our competitive position could be adversely affected.

 We may be subject to claims challenging the inventorship of our intellectual property.

 We may be subject to claims that former employees, collaborators or other third parties have an interest in, or right to compensation, with respect to our current patent and patent applications, future patents or other intellectual property as an inventor or co-inventor. For example, we may have inventorship disputes arise from conflicting obligations of consultants or others who are involved in developing our product candidates. Litigation may be necessary to defend against these and other claims challenging inventorship or claiming the right to compensation. If we fail in defending any such claims, in addition to paying monetary damages, we may lose valuable intellectual property rights, such as exclusive ownership of, or right to use, valuable intellectual property. Such an outcome could have a material adverse effect on our business. Even if we are successful in defending against such claims, litigation could result in substantial costs and be a distraction to management and other employees.

 If we are unable to maintain effective proprietary rights for our products, we may not be able to compete effectively in our markets.

 In addition to the protection afforded by any patents currently owned and that may be granted, historically, we have relied on trade secret protection and confidentiality agreements to protect proprietary know-how that is not patentable or that we elect not to patent, processes that are not easily known, knowable or easily ascertainable, and for which patent infringement is difficult to monitor and enforce and any other elements of our product candidate discovery and development processes that involve proprietary know-how, information or technology that is not covered by patents. However, trade secrets can be difficult to protect. We seek to protect our proprietary technology and processes, in part, by entering into confidentiality agreements with our employees, consultants, scientific advisors, and contractors. We also seek to preserve the integrity and confidentiality of our data, trade secrets and intellectual property by maintaining physical security of our premises and physical and electronic security of our information technology systems. Agreements or security measures may be breached, and we may not have adequate remedies for any breach. In addition, our trade secrets and intellectual property may otherwise become known or be independently discovered by competitors.

 We cannot provide any assurances that our trade secrets and other confidential proprietary information will not be disclosed in violation of our confidentiality agreements or that competitors will not otherwise gain access to our trade secrets or independently develop substantially equivalent information and techniques. Also, misappropriation or unauthorized and unavoidable disclosure of our trade secrets and intellectual property could impair our competitive position and may have a material adverse effect on our business. Additionally, if the steps taken to maintain our trade secrets and intellectual property are deemed inadequate, we may have insufficient recourse against third parties for misappropriating any trade secret.

 We could face claims that our activities or the manufacture, use or sale of our products infringe the intellectual property rights of others, which could cause us to pay damages or licensing fees and limit our ability to sell some or all of our products and services.

 Our product development and commercialization activities may infringe or be claimed to infringe patents or other intellectual property rights owned by other parties of which we may be unaware because the relevant patent applications may have been filed, but not yet published. Certain of our competitors and other companies have substantial patent portfolios and may attempt to use patent litigation as a means to obtain a competitive advantage or to extract licensing revenue. In addition to patent infringement claims, we may also be subject to other claims relating to the violation of intellectual property rights, such as claims that we have misappropriated trade secrets or infringed third party trademarks. The risks of being involved in such litigation may also increase as we gain greater visibility as a public company and as we gain commercial acceptance of our products and move into new markets and applications for our products.

 Regardless of merit or outcome, our involvement in any litigation, interference or other administrative proceedings could cause us to incur substantial expense and could significantly divert the efforts of our technical and management personnel. Any public announcements related to litigation or interference proceedings initiated or threatened against us could cause our share price to decline. An adverse determination, or any actions we take or agreements we enter into to resolve or avoid disputes, may subject us to the loss of our proprietary position or to significant liabilities, or require us to seek licenses that may include substantial cost and ongoing royalties. Licenses may not be available from third parties or may not be obtainable on satisfactory terms. An adverse determination or a failure to obtain necessary licenses may restrict or prevent us from manufacturing and selling our products and offering our services. These outcomes could materially harm our business, financial condition and results of operations.

 Our failure to secure trademark registrations could adversely affect our business and our ability to market our products.

 Our trademark applications in the United States and any other jurisdictions where we may file may not be allowed for registration, and our registered trademarks may not be maintained or enforced. During trademark registration proceedings, we may receive rejections. Although we are given an opportunity to respond to those rejections, we may be unable to overcome such rejections. In addition, in the USPTO, third parties are given an opportunity to oppose pending trademark applications and to seek to cancel registered trademarks. Opposition or cancellation proceedings may be filed against our applications and/or registrations, and our applications and/or registrations may not survive such proceedings. Failure to secure such trademark registrations in the United States could adversely affect our business and our ability to market our products.

 Global economic conditions may negatively impact the Company's financial condition and results of operations.

 A general weakening or decline in the global economy or a reduction in industrial outputs, business or consumer spending or confidence could delay or significantly decrease purchases of our products by our customers and end users. Consumer purchases of discretionary items, which could include our beauty and wellness products, may decline during periods where disposable income is reduced or there is economic uncertainty, and this may negatively impact our financial condition and results of operations.

 Risks Related to Common Stock

 We are a "smaller reporting company" and have elected to comply with certain reduced reporting and disclosure requirements which could make our common stock less attractive to investors.

 We are a "smaller reporting company," as defined in the Regulation S-K of the Securities Act of 1933, as amended, which allows us to take advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are not smaller reporting companies, including (1) not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act of 2002 (the "Sarbanes-Oxley Act") and (2) reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements. Our independent registered public accounting firm is not required to formally attest to the effectiveness of our internal control over financial reporting until we are no longer a smaller reporting company.

 Investors may find our common stock less attractive as a result of our election to utilize these exemptions, which could result in a less active trading market for our common stock and/or the market price of our common stock may be more volatile.

 We do not intend to pay cash dividends to our stockholders for the foreseeable future, so you may not receive any return on your investment in us prior to selling your interest.

 We have never paid any dividends to our common stockholders and do not foresee doing so as a public company. We currently intend to retain any future earnings for funding growth and, therefore, do not expect to pay any cash dividends in the foreseeable future. If we determine that we will pay cash dividends to the holders of our common stock, we cannot assure that such cash dividends will be paid on a regular basis. The success of an investment in us will likely depend entirely upon any future appreciation. As a result, an investor will not receive any return on their investment prior to selling our shares of common stock and, for the other reasons discussed in this " Risk Factors " section, an investor may not receive any return on their investment even when they sell our shares of common stock.

 Our stock price may be volatile, and you may not be able to resell your shares at or above the purchase price.

 Although our common stock is registered under the Exchange Act, and our stock is traded over-the-counter on the OTCQB Market, an active trading market for the securities does not yet exist and may not exist or be sustained in the future. The OTCQB Market is an over-the-counter market that provides significantly less liquidity than national securities exchanges. Quotes for stocks included on the OTCQB Market are not listed in the financial sections of newspapers as are those listed on national securities exchanges. Therefore, prices for securities traded solely on the OTCQB Market may be difficult to obtain and holders of common stock may be unable to resell their securities at or near their original offering price or at any price.

 There is no assurance that an established public trading market for our common stock will ultimately develop, and if it does develop, that it will be sustainable, which would adversely affect the ability of our investors to sell their shares of common stock in the public market.

 In addition, the securities markets have from time-to-time experienced significant price and volume fluctuations that are unrelated to the operating performance of particular companies. These market fluctuations may also materially and adversely affect the market price of our common stock.

 The market price of our common stock is volatile and could fluctuate widely in price in response to various factors, many of which are beyond our control, including the following:

 our ability to execute our business plan;

 changes in our industry;

 competitive pricing pressures and other competitive developments;

 our ability to obtain working capital financing;

 additions or departures of key personnel and management;

 sales of our common stock in financing transactions;

 operating results that fall below expectations;

 regulatory developments;

 economic and other external factors;

 period-to-period fluctuations in our financial results;

 the public's response to press releases or other public announcements by us or third parties, including filings with the SEC;

 changes in financial estimates or ratings by any securities analysts who follow our common stock, our failure to meet these estimates or failure of those analysts to initiate or maintain coverage of our common stock;

 the development and sustainability of an active trading market for our common stock; and

 any future sales of our common stock by our officers, directors and significant stockholders.

 Future sales and issuances of our common stock or rights to purchase common stock could result in additional dilution of the percentage ownership of our stockholders and could cause our share price to fall.

 We expect that significant additional capital will be needed in the future to continue our planned operations, including expanding research and development, funding clinical trials, purchasing of capital equipment, hiring new personnel, commercializing, and continuing activities as an operating public company. To the extent we raise additional capital by issuing equity securities, our stockholders may experience substantial dilution. We may sell common stock, convertible securities or other equity securities in one or more transactions at prices and in a manner we determine from time to time. If we sell common stock, convertible securities or other equity securities in more than one transaction, investors may be materially diluted by subsequent sales. Such sales may also result in material dilution to our existing stockholders, and new investors could gain rights superior to our existing stockholders.

 Our common stock is quoted on the over-the-counter market, which subjects us to the SEC's penny stock rules and may decrease the liquidity of our common stock.

 Our common stock is traded over-the-counter on the OTCQB Market. Over-the-counter markets are generally considered to be less efficient than, and not as broad as, a national stock exchange. Accordingly, there may be a limited market for our stock, and trading in our stock may become more difficult and our share price could decrease. Specifically, you may not be able to resell your shares of common stock at or above the price you paid for such shares or at all.

 In addition, our ability to raise additional capital may be impaired because of the less liquid nature of the over-the-counter markets. While we cannot guarantee that we would be able to complete an equity financing on acceptable terms, or at all, we believe that dilution from any equity financing while our shares are quoted on an over-the-counter market would likely be substantially greater than if we were to complete a financing while our common stock is traded on a national securities exchange.

 Our common stock is also subject to penny stock rules, which impose additional sales practice requirements on broker-dealers who sell our common stock. The SEC generally defines "penny stock" as an equity security that has a market price of less than $5.00 per share, subject to certain exceptions. The ability of broker-dealers to sell our common stock and the ability of our stockholders to sell their shares in the secondary market will be limited and, as a result, the market liquidity for our common stock will likely be adversely affected. We cannot assure you that trading in our securities will not be subject to these or other regulations in the future.

 Further, some discount and major brokerage firms have implemented rules regarding the deposit of penny stock shares into new or existing accounts where such stocks do not meet minimum price and volume requirements. Such rules may make it difficult or even prevent stockholders from timely selling their shares through such brokerage firms unless the shares meet such minimum requirements.

 Being a public company is expensive and administratively burdensome.

 As a public reporting company, we are subject to the information and reporting requirements of the Securities Act, the Exchange Act and other federal securities laws, rules and regulations related thereto, including compliance with the Sarbanes-Oxley Act. Complying with these laws and regulations requires the time and attention of our Board and management and increases our expenses. Among other things, we are required to:

 maintain and evaluate a system of internal controls over financial reporting in compliance with the requirements of Section 404 of the Sarbanes-Oxley Act and the related rules and regulations of the SEC and the Public Company Accounting Oversight Board;

 maintain policies relating to disclosure controls and procedures;

 prepare and distribute periodic reports in compliance with our obligations under federal securities laws;

 institute a more comprehensive compliance function, including with respect to corporate governance; and

 involve, to a greater degree, our outside legal counsel and accountants in the above activities.

 The costs of preparing and filing annual and quarterly reports, proxy statements, when required, and other information with the SEC and furnishing audited reports to stockholders is expensive and much greater than that of a privately-held company, and compliance with these rules and regulations may require us to hire additional financial reporting, internal controls and other finance personnel, and involve a material increase in regulatory, legal and accounting expenses and the attention of management. These costs require us to divert a significant amount of monies that we could otherwise use to develop our business. If we are unable to satisfy our obligations as a public company, we could be subject to fines, sanctions, and other regulatory action, and potentially civil litigation.

 There can also be no assurance that we will be able to comply with the applicable regulations in a timely manner, if at all. In addition, being a public company makes it more expensive for us to obtain director and officer liability insurance. In the future, we may be required to accept reduced coverage or incur substantially higher costs to obtain this coverage.

 We have identified a material weakness in our internal control over financial reporting. This material weakness could continue to adversely affect our ability to report our results of operations and financial condition accurately and in a timely manner.

 Our management is responsible for establishing and maintaining adequate internal control over financial reporting designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles ("GAAP"). Our management is likewise required, on a quarterly basis, to evaluate the effectiveness of our internal controls and to disclose any changes and material weaknesses identified through such evaluation in those internal controls. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis.

 As described elsewhere in this Annual Report, we identified several material weaknesses in our internal control over financial reporting. As a result of these material weaknesses, our management concluded that our internal control over financial reporting was not effective as of December 31, 2023.

 Any failure to maintain such internal control could adversely impact our ability to report our financial position and results from operations on a timely and accurate basis, which could result in a material adverse effect on our business. If our financial statements are not accurate, investors may not have a complete understanding of our operations. Likewise, if our financial statements are not filed on a timely basis, we could be subject to sanctions or investigations by the SEC or other regulatory authorities. In addition, we would likely incur additional accounting, legal and other costs in connection with any remediation steps. Ineffective internal controls could also cause investors to lose confidence in our reported financial information, which could have a negative effect on the price of our stock.

 To respond to these material weaknesses, we have devoted, and plan to continue to devote, effort and resources to the remediation and improvement of our internal control over financial reporting. While we have processes to identify and appropriately apply applicable accounting requirements, we plan to enhance these processes to better evaluate our research and understanding of the nuances of the complex accounting standards that apply to our financial statements. Our plans at this time include investing in information technology ("IT") systems to enhance our operational and financial reporting and internal controls, enhancing our organizational structure to support financial reporting processes and internal controls, further developing and documenting detailed policies and procedures regarding business processes for significant accounts, critical accounting policies and critical accounting estimates, establishing effective general controls over IT systems to ensure that information produced can be relied upon by process level controls is relevant and reliable, providing guidance, education and training to employees relating to our accounting policies and procedures. Additionally, we have hired, and plan to continue to hire, as resources permit, qualified accounting personnel to better manage our functional controls and segregate responsibilities. The elements of our remediation plan can only be accomplished over time, and we can offer no assurance that these initiatives will ultimately have the intended effects.

 We can give no assurance that the measures we have taken and plan to take in the future will remediate the material weakness identified or that any additional material weaknesses or restatements of financial results will not arise in the future due to a failure to implement and maintain adequate internal control over financial reporting or circumvention of these controls. In addition, even if we are successful in strengthening our controls and procedures, in the future those controls and procedures may not be adequate to prevent or identify irregularities or errors or to facilitate the fair presentation of our financial statements.

 Cybersecurity risks and cyber incidents, as well as other significant disruptions of our information technology networks and related systems and resources, could adversely affect our business, disrupt operations and expose us to liabilities to employees, customers, governmental regulators, and other third parties.

 We use information technology and other computer resources to carry out important operational activities and to maintain our business records. As part of our normal business activities, we permit certain employees to perform some or all of their business activities remotely, we collect and store certain personal identifying and/or confidential information relating to our employees, customers, vendors and suppliers, and we maintain operational and financial information related to our business. Furthermore, we rely on products and services provided by third-party suppliers to operate certain critical business systems, including without limitation, cloud-based infrastructure, encryption and authentication technology, email, and other functions, which exposes us to supply-chain attacks or other business disruptions.

 We face risks associated with security breaches through cyber-attacks or cyber-intrusions, malware, computer viruses and malicious codes, ransomware, attachments to e-mail, unauthorized access attempts, denial of service attacks, phishing, social engineering, persons with access to systems inside our organization, and other significant disruptions of our information technology networks and related systems. The risk of a security breach has generally increased as the frequency, intensity and sophistication of attempted attacks and intrusions from around the world have increased. Even the most well protected information, networks, systems and facilities remain potentially vulnerable because the techniques, tools and tactics used in such attempted security breaches evolve and generally are not recognized until launched against a target, and in some cases are designed to not be detected and, in fact, may not be detected. Accordingly, we may be unable to anticipate these techniques or to implement adequate security barriers, disaster recovery or other preventative or corrective measures, and thus it is impossible for us to entirely counteract this risk or fully mitigate the harms after such an attack.

 We have implemented certain systems and processes intended to address ongoing and evolving cybersecurity risks, secure our information technology, applications and computer systems, and prevent unauthorized access to or loss of sensitive, confidential and personal data. Although we and our service providers employ what we believe are adequate security, disaster recovery and other preventative and corrective measures, our security measures, taken as a whole, may not be sufficient for all possible situations and may be vulnerable to, among other things, fraud, hacking, employee error, system error, and faulty password management. Additionally, we rely on third-parties for virtually all of our operating infrastructure, who may themselves have standards of materiality of cybersecurity risks that differ from the materiality standards of the Company itself.

 Our ability to conduct our business may be impaired if our or our services providers' information technology networks, systems or resources, including our and their websites or e-mail systems, are compromised, degraded, damaged or fail, whether due to a virus or other harmful circumstance, fraud, intentional penetration or disruption of our or their information technology resources by:

 a third party,

 natural disaster,

 a failure of hardware or software due to a design or programmatic flaw,

 a failure of hardware or software security controls,

 telecommunications system failure,

 service provider error or failure,

 fraudulent transactions,

 intentional or unintentional personnel actions,

 lost connectivity to our networked resources, or

 a failure of disaster recovery system.

 A significant and extended disruption could damage our business or reputation and cause, amongst other things, loss of revenues or customer relationships, unintended and/or unauthorized public disclosure or the misappropriation of proprietary, personal identifying and confidential information, and us to incur significant expenses to address and remediate or otherwise resolve these kinds of issues. Our disaster recovery procedures and contingency planning rely heavily on third-party providers and may prove insufficient to fully protect our operations and business interests.

 The release of confidential information may also lead to litigation or other proceedings against us by affected individuals, business partners and/or regulators, and the outcome of such proceedings, which could include losses, penalties, fines, injunctions, expenses and charges recorded against our earnings and cause us reputational harm and/or could have a material and adverse effect on our business, financial position or results of operations.

 ITEM 1B. UNRESOLVED STAFF COMMENTS

 Not Applicable.

 ITEM 1C. CYBERSECURITY

 Risk management and strategy

 Due to the size of our company, we have not yet developed robust policies and processes for assessing, identifying, and managing material risk from cybersecurity threats. We have implemented access controls with respect to our systems, which we monitor regularly and audit annually. We currently rely heavily on products and services provided by third-party suppliers to operate certain critical business systems, including without limitation, cloud-based infrastructure, encryption and authentication technology, email, and other functions. We rely on third party providers and outsourced IT services to monitor and address cybersecurity related risks, including installing software for threat protection and malware. Such third-party providers are tasked with notifying management of any material risks or cybersecurity concerns that they identify, which management then assesses and may bring to our board of directors to discuss if deemed necessary or appropriate. Based on the results of our risk assessments, if deemed necessary or appropriate, we take steps to re-design, implement, and maintain reasonable safeguards to minimize identified risks; reasonably address any identified gaps in existing safeguards; and regularly monitor the effectiveness of our safeguards.

 We intend to work with outside counsel and third-party service providers in the near term to further develop our expertise, processes and procedures with respect to cybersecurity protection and our response plan.

 To date, we have not (to our knowledge) encountered cybersecurity challenges that have materially impaired our operations or financial standing. For additional information regarding risks from cybersecurity threats, please refer to Item 1A, "Risk Factors," in this Report.

 Governance

 Our management team is primarily responsible for assessing and managing our strategic risk exposures, including material risks from cybersecurity threats, with assistance from third-party service providers. Management oversees our cybersecurity process on a day-to-day basis, including those described in "Risk Management and Strategy" above.

 Our audit committee is tasked with general oversight of our risk management process, including risks from cybersecurity threats. Members of management provide periodic briefings to the audit committee of our board of directors regarding our cybersecurity risks and activities, including any recent cybersecurity incidents and related responses, cybersecurity systems testing, activities of third parties, and the like. In furtherance thereof, the committee is responsible for monitoring and assessing strategic risk exposure. Our audit committee provides regular updates to the board of directors on such reports.

 ITEM 2. PROPERTIES

 We do not own any real property. Our principal executive offices are located at 5805 Sepulveda Boulevard, Suite 500, Sherman Oaks, California 91411. The offices consist of 2,902 square feet leased pursuant to a 2-year lease expiring April 30, 2026. Rent expense for the office was approximately $123 thousand for the year ended December 31, 2023 and $122 thousand for the year ended December 31, 2022.

 We believe that our facilities are generally in good condition and suitable for conducting our business. We also believe that, if required, suitable alternative or additional space will be available to us on commercially reasonable terms.

 ITEM 3. LEGAL PROCEEDINGS

 From time to time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. Other than as disclosed below, we currently are not a party to any legal proceedings, the adverse outcome of which, in management's opinion, individually or in the aggregate, would have a material adverse effect on our results of operations, financial position or cash flows. Regardless of the outcome, any litigation could have an adverse impact on us due to defense and settlement costs, diversion of management resources and other factors.

 On January 5, 2022, we entered into a Forbearance Agreement with the Investor pursuant to which the Investor has agreed not to exercise, with certain exclusions, any of its judicial or administrative enforcement actions to obtain cash or other assets (excluding common stock or other assets issuable upon conversion or exchange of the Series B Note in accordance with the terms thereof) from us on account of any of our payment obligations under the Series B Note or the Event of Default Redemption Notice that exist as of the date of the Forbearance Agreement or that may arise from the date of this Agreement through February 15, 2022. On April 12, 2022, we filed a civil action in the California Superior Court against the Investor, alleging that the Investor entered into the Securities Purchase Agreement dated as of October 30, 2020 (the "Purchase Agreement"), by and between the Company and the Investor, as an unregistered securities dealer and unlicensed finance lender in violation of California law. Our complaint seeks rescission of the Purchase Agreement, damages, attorneys' fees and other relief. The Investor responded to the complaint by filing a demurrer/motion to dismiss and on August 31, 2022, we and the Investor entered into a stipulation to stay the litigation for 30 days and allow the parties to engage in further settlement discussions. The matter was unable to be resolved within the 30 days, and, pursuant to the Stipulation, we refiled our action in New York where a New York court will be required to apply California law to our causes of action for rescission and unfair competition. On November 18, 2022, we filed an amended complaint alleging six additional causes of action, including fraud, breach of contract and unfair competition. The Investor responded to the New York amended complaint by filing a motion to dismiss and on February 3, 2023, we filed our opposition response to the Investor's motion to dismiss. As of the filing date of this Annual Report, the Investor has not filed a response to our opposition to their motion to dismiss. Settlement discussions between the parties are ongoing.

 ITEM 4. MINE SAFETY DISCLOSURES

 Not applicable.

 ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

 Market Information

 Our common stock is currently quoted on the OTCQB Market under the symbol "AVRW." Only a limited market exists for our securities. There is no assurance that a regular trading market will develop, or if developed, that it will be sustained.

 The table below sets forth the high and low closing prices of our common stock during the years indicated. The quotations reflect inter-dealer prices without retail mark-up, markdown or commission and may not reflect actual transactions.

 Fiscal Year Ended

 Fiscal Year Ended

 December 31, 2023

 December 31, 2022

 High

 Low

 High

 Low

 First Quarter

 $
 0.34

 $
 0.11

 $
 0.51

 $
 0.21

 Second Quarter

 $
 0.16

 $
 0.08

 $
 0.40

 $
 0.22

 Third Quarter

 $
 0.25

 $
 0.03

 $
 0.39

 $
 0.22

 Fourth Quarter

 $
 0.11

 $
 0.04

 $
 0.25

 $
 0.13

 Holders of Record

 As of May 16, 2024, there were approximately 140 stockholders of record of our common stock. The actual number of stockholders is greater than this number of record holders, and includes stockholders who are beneficial owners, but whose shares are held in street name by brokers and other nominees. This number of holders of record also does not include stockholders whose shares may be held in trust by other entities.

 Dividend Policy

 To date, we have paid no dividends on our common stock and do not expect to pay cash dividends in the foreseeable future. We plan to retain all earnings to provide funds for the operations of our Company. In the future, our Board will decide whether to declare and pay dividends based upon our earnings, financial condition, capital requirements, and other factors that our Board may consider relevant. We are not under any contractual restriction as to present or future ability to pay dividends, however, the terms of any financing arrangements that we may enter into may restrict our ability to pay any dividends.

 Unregistered Sales of Equity Securities

 There were no sales of unregistered equity securities during fiscal year 2023.

 Purchases of Equity Securities by the Issuer and Affiliated Purchasers

 There were no purchases of our equity securities by the Company or affiliates during fiscal year 2023.

 Securities Authorized for Issuance Under Existing Equity Compensation Plans

 There are 10,000,000 shares of common stock authorized for issuance under the 2017 Plan. A summary of our 2017 Plan may be found in our definitive proxy statement for our annual meeting of stockholders filed with the SEC on July 12, 2019 as well as our Form S-3 filed with the SEC on November 30, 2020.

 We do not have any individual compensation arrangements with respect to our common or preferred stock. The issuance of any of our common or preferred stock is within the discretion of our Board, which has the power to issue any or all of our authorized but unissued shares without stockholder approval.

 The following table summarizes certain information regarding our equity compensation plans as of December 31, 2023:

 Plan Category

 to be Issued
 Upon
 Exercise of
 Outstanding
 Options

 Weighted-
 Price of
 Outstanding
 Options

 Remaining
 Available for
 Future
 Issuance
 Under
 Equity
 Compensation
 Plans
 (Excluding
 Reflected in
 Column (a))

 (a)

 (b)

 (c)

 Equity compensation plans approved by security holders (1)

 $
 1.19

 1,291,326

 Equity compensation plans not approved by security holders

 -

 $
 -

 -

 Total

 $
 1.19

 1,291,326

 _____________
 (1)

 Consists of the 2017 Equity Incentive Plan. For a short description of those plans, see Note 17 to our 2023 Consolidated Financial Statements included in this Annual Report.

 Performance Graph

 As a smaller reporting company, we are not required to provide the performance graph required by Item 201(e) of Regulation S-K.

 ITEM 6. [RESERVED]

 ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 The following Management's Discussion and Analysis of Financial Condition and Results of Operations is intended to provide information necessary to understand our audited consolidated financial statements for the two-year period ended December 31, 2023 and highlight certain other information which, in the opinion of management, will enhance a reader's understanding of our financial condition, changes in financial condition and results of operations. In particular, the discussion is intended to provide an analysis of significant trends and material changes in our financial position and the operating results of our business during the year ended December 31, 2023, as compared to the year ended December 31, 2022. This discussion should be read in conjunction with our consolidated financial statements for the two-year period ended December 31, 2023 and related notes included in Part II, Item 8 of this Annual Report.

 Cautionary Notice Regarding Forward Looking Statements

 The information contained in this Item 7 of Part II contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act. Actual results may materially differ from those projected in the forward-looking statements as a result of certain risks and uncertainties set forth in this Annual Report. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual results will not be different from expectations expressed in this Annual Report.

 We desire to take advantage of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. This filing contains a number of forward-looking statements that reflect management's current views and expectations with respect to our business, strategies, products, future results and events, and financial performance. All statements made in this filing other than statements of historical fact, including statements addressing operating performance, clinical developments, which management expects or anticipates will or may occur in the future, including statements relating to our technology, market expectations, future revenues, financing alternatives, statements expressing general optimism about future operating results, and non-historical information, are forward looking statements. In particular, the words, "believe," "expect," "intend," "anticipate," "estimate," "may," variations of such words, and similar expressions identify forward-looking statements, but are not exclusive means of identifying such statements, and their absence does not mean that the statement is not forward-looking. These forward-looking statements are subject to certain risks and uncertainties, including those discussed below. Our actual results, performance or achievements could differ materially from historical results as well as those expressed in, anticipated, or implied by these forward-looking statements. We do not undertake any obligations to revise these forward-looking statements to reflect any future events or circumstances.

 Readers should not place undue reliance on these forward-looking statements, which are based on management's current expectations and projections about future events, are not guarantees of future performance, are subject to risks, uncertainties and assumptions (particularly in " Item 1A – Risk Factors ") and apply only as of the date of this filing. Our actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward-looking statements. Factors which could cause or contribute to such differences could include, but are not limited to, the risks to be discussed in this Annual Report on Form 10-K and in the press releases and other communications to shareholders issued by us from time to time which attempt to advise interested parties of the risks and factors, which may affect our business. We undertake no obligations to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. For additional information regarding forward-looking statements, see Item 1 – Our Business – "Forward-Looking Statements."

 Corporate Overview

 Overview

 We are a broad platform technology company focusing on the development of nutraceutical formulation and delivery technologies in novel dosage forms to improve efficacy and enhance wellness. Our mission is to improve lives by redefining how active ingredients are delivered and experienced. Our primary business model is to develop health, wellness and beauty products using our proprietary formulations and technology as well as incubate new technologies for commercial exploitation through product development of new products to be sold under existing or new proprietary brands through Sera Labs and the licensing and/or sale of the rights to such technologies to third parties for their use. Development may include conduction of clinical trials for substantiation of efficacy of our products.

 We were incorporated in the State of Nevada on May 15, 2014. The Company was formerly named Makkanotti Group Corp., which was formed to engage in the business of manufacturing food paper bags in Nicosia, Cyprus. On November 7, 2016, the Board and the majority stockholder of the then outstanding shares of our common stock executed a written consent to change our name from "Makkanotti Group Corp." to "CURE Pharmaceutical Holding Corp." The Certificate of Amendment to the Articles of Incorporation was filed with the State of Nevada on November 30, 2016. On September 27, 2019, we reincorporated from the State of Nevada to the State of Delaware. On September 20, 2022, the Board executed a written consent to change our name from "CURE Pharmaceutical Holding Corp." to "Avenir Wellness Solutions, Inc." The Certificate of Amendment of Certificate of Incorporation was filed with the State of Delaware on October 14, 2022.

 Further, on November 7, 2016, we, in a reverse take-over transaction, acquired a specialty pharmaceutical and bioscience company based in California that specializes in drug delivery technologies, by executing a Share Exchange Agreement and Conversion Agreement ("Exchange Agreement") by and among us and a holder of a majority of our issued and outstanding capital stock prior to the closing (the "Majority Stockholder"), on the one hand, and Avenir Wellness Solutions of California, Inc. (f/k/a CURE Pharmaceutical Corp.) ("Avenir CA"), all of the shareholders of Avenir CA's issued and outstanding share capital (the "Avenir CA Shareholders") and the holders of certain convertible promissory notes of Avenir CA ("Avenir CA Noteholders"), on the other hand. Hereinafter, this share exchange transaction is described as the "Share Exchange."

 As a result of the Share Exchange, Avenir CA became a wholly-owned subsidiary of the Company, and the Avenir CA Shareholders and Avenir CA Noteholders became our controlling shareholders owning, at such time, approximately 65% of our issued and outstanding common stock. For accounting purposes, Avenir CA was the surviving entity. As a result of the recapitalization and change in control, Avenir CA was deemed to be the accounting acquirer in accordance with ASC 805, Business Combinations.

 On May 14, 2019, the Company, and Merger Sub, a Delaware corporation and wholly-owned subsidiary of the Company, completed the transactions contemplated in the Merger Agreement with CHI, a Delaware corporation. As agreed in the Merger Agreement and pursuant to the Merger, CHI became a wholly-owned subsidiary of the Company and the stockholders of CHI received shares of the Company's common stock, par value $0.001 per share in exchange for all of the issued and outstanding shares of CHI. The assets and operations of CHI were combined with and into Avenir CA as of the completion of the Merger.

 On October 2, 2020, the Company completed its acquisition of Sera Labs, a Delaware corporation pursuant to the Sera Labs Merger Agreement, by and among the Company, Sera Labs Merger Sub, a Delaware corporation and a wholly-owned subsidiary of the Company, Sera Labs and Ms. Nancy Duitch, in her capacity as the security holders' representative regarding the Sera Labs Merger.

 On July 22, 2022, we completed the sale of certain assets comprising our pharmaceutical segment pursuant to an Asset Purchase Agreement (the "APA") with TF Tech Ventures, Inc. (the "Buyer"), under which the Buyer purchased certain assets (the "Asset Sale"), including certain pharmaceutical patents, trademarks and related inventory and machinery and equipment. We retained 15 other patents not included in the Asset Sale, which we expect to monetize through product development, licensing arrangements and/or the sale of such patents. In connection with the Asset Sale, the Buyer assumed the lease of our Oxnard, California facility where our prior corporate office and pharmaceutical business were located and hired the related employees based at the facility. This pharmaceutical business ceased operations on July 22, 2022 upon the closing of the Asset Sale thus making Sera Labs our primary operating business.

 Key Factors Affecting our Performance

 As a result of a number of factors, our historical results of operations may not be comparable to our results of operations in future periods, and our results of operations may not be directly comparable from period to period. Set forth below is a brief discussion of the key factors impacting our results of operations.

 Inflation

 Prices of certain commodity products, including raw materials, are historically volatile and are subject to fluctuations arising from changes in domestic and international supply and demand, labor costs, competition, market speculation, government regulations, trade restrictions and tariffs. Rapid and significant changes in commodity prices may negatively affect our profit margins if we are unable to mitigate any inflationary increases through various customer pricing actions and cost reduction initiatives. During 2023, we did not experience unusual increases in prices charged by our manufacturers or in shipping rates. If we do experience such price increases, we may be able to increase the prices of our affected products in 2024. Increasing the price of our products may impact the demand of our products which may adversely affect our business, financial condition, and results of operations.

 Supply Chain

 The supply chain for the procurement of our products, including raw materials and packaging and other components and shipping, has been adversely impacted by recent world and local events causing delays in the production and receipt of our products. Such delays have been minimized through expansive sourcing of materials and production capacity so our business has not been significantly impacted financially. If our supply chain is more significantly constrained, longer delays could reduce our sales and earnings, impair our ability to raise additional capital when needed on acceptable terms, if at all, or otherwise adversely affect our business, financial condition, and results of operations.

 Geopolitical Conditions

 In February 2022, Russia initiated significant military action against Ukraine. In response, the U.S. and certain other countries imposed significant sanctions and export controls against Russia, Belarus and certain individuals and entities connected to Russian or Belarusian political, business, and financial organizations, and the U.S. and certain other countries could impose further sanctions, trade restrictions, and other retaliatory actions should the conflict continue or worsen. It is not possible to predict the broader consequences of the conflict, including related geopolitical tensions, and the measures and retaliatory actions taken by the U.S. and other countries in respect thereof as well as any counter measures or retaliatory actions by Russia or Belarus in response, including, for example, potential cyberattacks or the disruption of energy exports, is likely to cause regional instability, geopolitical shifts, and could materially adversely affect global trade, currency exchange rates, regional economies and the global economy. The situation remains uncertain, and while it is difficult to predict the impact of any of the foregoing, the conflict and actions taken in response to the conflict could increase our costs, reduce our sales and earnings, impair our ability to raise additional capital when needed on acceptable terms, if at all, or otherwise adversely affect our business, financial condition, and results of operations.

 Results of Operations

 Comparison of the Year Ended December 31, 2023 to the Year Ended December 31, 2022

 Revenue

 Revenue for the year ended December 31, 2023 was $4.3 million as compared to $4.9 million for the year ended December 31, 2022. The decrease in revenue was mainly due to: (i) financial constraints which limited our overall ability to market and promote Sera Labs products resulting in a decrease in unit sales in our DTC channel of distribution when compared to the previous year and (ii) the discontinuation of the sale of the Keto product line ($1.6 million) marketed through the related party ALT. However, this decrease was offset in part by increases in unit sales of our Seratopical Revolution products with the launch of a new product, DNA Complex ($604 thousand), an increase in unit sales of product bundles which also included DNA Complex ($428 thousand), the increase in unit sales of our Seratopical Revolution beauty products in our wholesale channel of distribution with the addition of a new customer in the online subscription box category ($311 thousand), and of our Seratopical Revolution beauty products and Nutri-Strips wellness products to the largest e-commerce company ($212 thousand) in the United States.

 Cost of Goods Sold

 Cost of goods sold was $1.2 million, or 28.5% of revenue, for the year ended December 31, 2023 compared to $1.6 million, or 31.8% of revenue, for the year ended December 31, 2022. The decrease of $319 thousand was primarily due to the decrease in the reserve for slow selling merchandise from 2022 to 2023 of $307 thousand. The higher inventory reserve in 2022 was due to the excessive quantities, aging and short shelf-life of inventory of our various product lines including Seratopical beauty ($262 thousand), Seratopical Revolution beauty ($27 thousand) and Nutri-Strip wellness ($23 thousand) products which experienced lower sales during the period in which funds were limited for advertising and promotion. Product expiration dates and sales history of the inventory on hand were among the factors considered in the determination of the inventory reserves.

 Selling, General and Administrative Expenses

 Our operating expenses are summarized as follows for the years ended December 31 (in thousands):

 2023

 2022

 Marketing and advertising

 $
 2,811

 $
 2,232

 Salaries and wages

 1,940

 1,446

 Selling, general and administrative

 2,598

 3,413

 Depreciation and amortization

 1,552

 Professional and investor relations

 1,102

 1,455

 Stock-based compensation

 1,627

 Total operating expenses

 $
 9,120

 $
 11,725

 Marketing and Advertising

 Marketing and advertising expenses increased by $579 thousand for the year ended December 31, 2023, as compared to the year ended December 31, 2022. The increase was due in part to the execution of new marketing plans, the launch of a new product and the use of more digital and social media initiatives.

 Salaries and Wages

 Salaries and wages expense increased by $494 thousand during the year ended December 31, 2023 as compared to the year ended December 31, 2022. The increase was primarily due to the increase in the number of employees during the year ended December 31, 2023 compared to the same period in 2022.

 Selling, General and Administrative

 Selling, general and administrative ("SG&A") expenses decreased by $815 thousand for the year ended December 31, 2023, as compared to the year ended December 31, 2022. The main factors for the decrease in SG&A expenses for the year ended December 31, 2023 are (i) $96 thousand less insurance expense due to less office space and less employees (ii) less consulting expenses ($196 thousand), and (iii) decrease in various other expenses due to reduction in company size as a result of the Asset Sale.

 Depreciation and Amortization

 Depreciation and amortization expenses decreased by $1.5 million, of which $711 thousand was due to the write-off the customer relationships as of June 30, 2022, $173 thousand was due to the non-compete agreements being fully amortized as of September 30, 2022 and $653 thousand was due to the write off of tradenames as of December 31, 2022.

 Professional and Investor Relations

 Professional and investor relations expenses decreased by $353 thousand for the year ended December 31, 2023, as compared to the year ended December 31, 2022. The decrease was primarily due to higher legal fees in 2022 incurred in connection with the Asset Sale and certain litigation.

 Stock-based Compensation

 Stock-based compensation expense decreased by approximately $1.0 million for the year ended December 31, 2023, as compared to the year ended December 31, 2022. The decrease was mainly due to: (i) restricted stock issued in 2022 in connection with the Asset Sale and for other service providers totaling $971 thousand and no restricted stock issued in 2023, and (ii) the overall decline in the issuance of stock-based compensation resulting from the forfeiture of stock options related to employees terminated in connection with the Asset Sale.

 Impairment of Intangibles

 There were no impairment losses for the year ended December 31, 2023 compared to impairment losses for the year ended December 31, 2022 of $10.5 million. Our management determined that the customer relationships have no future value and were written down by $4.6 million to $0 as of June 30, 2022, and that goodwill and trade name have no future value and were written down by $4.7 million and $1.1 million, respectively, both to $0 as of December 31, 2022. In connection with the Company's acquisition of Sera Labs in October 2020, the Company engaged a third-party valuation firm to assist in the valuation of the acquired assets and liabilities and the allocation of the purchase price as required by ASC 805 – Business Combinations. Pursuant to the valuation, the Company recorded values for goodwill and other intangible assets. The business of Sera Labs with its wellness and beauty products makes up the Company's Sera Labs segment which currently comprises the Company's continuing operations. Subsequent to the acquisition of Sera Labs, its forecasts have since not been met and its sales and cash flows have declined resulting in significant negative impacts in the roll forward of financial assumptions used in management's impairment analysis of these assets and there has been a significant non-temporary decline in the Company's overall market value which in total necessitated the recording of the charges to income for the resulting impairment pursuant to the Company's assessments under ASC 350 and ASC 360.

 Change in Fair Value Contingent Stock Consideration

 The gain from the change in fair value of contingent stock consideration was $505 thousand for the year ended December 31, 2023 as compared to $570 thousand for the year ended December 31, 2022. The decrease was due the decrease in the stock price of the Company's common stock and the finalization of the Sera Labs earnout with the issuance of the contingent shares per the agreement made with the Sera Labs acquisition as of December 31, 2023.

 Other Income (Expense)

 Year Ended

 (in thousands)

 2023

 2022

 Interest income

 $

 $

 Settlement income

 -

 Gain on extinguishment of debt

 1,136

 Loss on sale of property, plant and equipment

 -

 (17
)

 Change in fair value of convertible promissory notes

 1,081

 Reserve on investment

 (147
)

 (71
)

 Other Income

 -

 Interest expense

 (57
)

 (465
)

 Total other income (expense)

 $
 2,065

 $
 (228
)

 Other income for the year ended December 31, 2023 increased approximately $2.3 million, as compared to the year ended December 31, 2022. The increase is primarily due to $1.1 million gain on the extinguishment of debt, $1.1 million on the change in the fair value of convertible notes, offset by the recording of the reserve on the investment in ReLeaf Europe B.V. in the amount of $147 thousand on December 31, 2023 versus $71 thousand during the year ended December 31, 2022.

 Liquidity & Capital Resources

 As of December 31, 2023, we had $49 thousand in cash, restricted cash and cash equivalents. We have generated only limited revenues and have relied primarily upon capital generated from securities offerings and the Asset Sale. As of December 31, 2023, we had an accumulated deficit of $123.4 million.

 To date, our principal sources of liquidity consisted of net proceeds from securities offerings and cash exercises of outstanding warrants and the sale of certain assets. During the year ended December 31, 2023, no proceeds were received from exercises of warrants and $1.0 million in total consideration was received in connection with the Asset Sale.

 In 2022, the Company engaged ALT to provide a range of auxiliary services to Sera Labs designed to support the direct-to-consumer (DTC) sales channel, enhancing the efficiency and effectiveness of our product distribution. In connection with the provision of these services, ALT's bank account was used by the Company. The Distribution Services Agreement with ALT does not contain any specific terms granting access or otherwise authorizing the Company's employees to use the ALT bank account. Rather, the authorization was granted extemporaneously by the chief executive office of the Company who is the beneficial owner of ALT to help facilitate the administration of the agreement. The Company did not have funding needs nor was there a lack of funding. Funding needs was not the business purpose of entering into the agreement with ALT nor did it provide additional liquidity to the Company. The ALT structure afforded Sera Labs logistical flexibility in payment processing to pay its vendors in a timelier manner as required by such vendors (i.e., weekly as is the industry standard for the direct-to-consumer sales channel) than the corporate department could.

 Management is focused on growing our existing product offerings, as well as our customer base, to increase our revenues. We cannot give assurance that we can increase our cash balances or limit our cash consumption and thus maintain sufficient cash balances for our planned operations or future business developments. Future business development and demands may lead to cash utilization at levels greater than recently experienced. We may need to raise additional capital in the future. We believe our current cash balances coupled with anticipated cash flow from operating activities will be sufficient to meet its working capital requirements for at least one year from the date of issuance of the accompanying consolidated financial statements.

 Working Capital Deficit

 (in thousands)

 2023

 2022

 Current assets

 $
 1,956

 $
 5,928

 Current liabilities

 (12,493
)

 (13,913
)

 Working capital (deficiency)

 $
 (10,537
)

 $
 (7,985
)

 Working capital deficit as of December 31, 2023 was approximately $10.5 million, as compared to a working capital deficit of approximately $8.0 million as of December 31, 2022. As of December 31, 2023, current assets were approximately $2.0 million, comprised primarily of (i) cash of approximately $49 thousand, (ii) notes receivable of $1.0 million, (iii) accounts receivable, net of $443 thousand, (iv) inventory, net of $199 thousand, (v) prepaid expenses and other assets of $286 thousand and (vi) due from related party of $4 thousand. As of December 31, 2022, current assets were approximately $5.9 million, comprised primarily of (i) cash of approximately $2.9 million, (ii) notes receivable of $2.0 million, (iii) accounts receivable, net of $232 thousand, (iv) inventory, net of $145 thousand, (v) prepaid expenses and other assets of $441 thousand and (vi) due from related party of $167 thousand.

 As of December 31, 2023, current liabilities were approximately $12.5 million, comprised primarily of (i) approximately $8.2 million in loans, notes and convertible notes payable, (ii) approximately $2.5 million in accounts payable; (iii) $416 thousand in deferred revenue, (iv) approximately $1.3 million in accrued expenses, payroll liabilities and sales tax payable, and (v) $45 thousand of operating lease payables. Comparatively, as of December 31, 2022, current liabilities were approximately $13.9 million, comprised primarily of (i) approximately $9.9 million in loans, notes and convertible notes payable, (ii) approximately $1.1 million in accounts payable; (iii) $495 thousand in deferred revenue, (iv) approximately $1.5 million in accrued expenses, payroll liabilities and sales tax payable, (v) contingent stock consideration of $860 thousand and (vi) $124 thousand of operating lease payables.

 Cash Flows and Liquidity

 Year Ended

 2023

 2022

 (in thousands)

 Net cash used in operating activities

 $
 ($3,843

)

 $
 (10,073
)

 Net cash provided by (used in) investing activities

 13,837

 Net cash (used in) provided by financing activities

 (22
)

 (837
)

 Increase (decrease) in cash

 $
 (2,894
)

 $
 2,927

 Net cash used in Operating Activities

 Net cash used in operating activities was approximately $3.8 million for the year ended December 31, 2023. This was primarily due to the reported net loss of approximately $3.4 million, and from non-cash income items including (i) a change in the fair value of convertible notes of approximately $1.1 million, (ii) gain in extinguishment of debt of $1.1 million, and (iii) the change in fair value of contingent share consideration of $505 thousand, reduced by (i) an increase in accounts payable of $1.4 million, and (ii) the non-cash stock-based compensation related to vested stock options and restricted stock of $572 thousand.

 Net cash used in operating activities was approximately $10.1 million for the year ended December 31, 2022. This was primarily due to the net loss of approximately $25.5 million, and from, (i) a decrease in accounts payable of approximately $1.7 million, (ii) a decrease in accrued expenses of approximately $1.9 million, and (iii) the change in fair value of contingent share consideration of $570 thousand, reduced by (i) the settlement of assets and liabilities held for sale for $5.1 million, (ii) the change in fair value of vested stock options and restricted stock of $1.6 million, (iii) depreciation and amortization of approximately $1.5 million, (iv) impairment of intangibles other than goodwill of $5.8 million, and (v) impairment of goodwill of $4.7 million.

 Net cash provided by (used in) Investing Activities

 Net cash provided by investing activities of approximately $971 thousand during the year ended December 31, 2023 was due primarily from the $1.0 million collection of the note receivable due in connection with the Asset Sale.

 Net cash provided by investing activities of approximately $13.8 million during the year ended December 31, 2022 was due primarily from the net proceeds of $13.9 million received in connection with the Asset Sale.

 Net cash provided by (used in) Financing Activities

 Net cash used in financing activities of $22 thousand during the year ended December 31, 2023 was due to the repayment of loans payable.

 Net cash used in financing activities of $837 thousand during the year ended December 31, 2022 was primarily related to the repayment of notes payable in the aggregate amount of $8.8 million offset in part by the receipt of proceeds from the issuance of notes payable in the aggregate amount of $8.0 million.

 We may need to raise additional operating capital in the calendar year 2024 to maintain our operations and to realize our business plan. Without additional sources of cash and/or the deferral, reduction, or elimination of significant planned expenditures, we may not have the cash resources to continue as a going concern thereafter.

 Going Concern

 The accompanying consolidated financial statements have been prepared on the basis that we will continue as a going concern, which contemplates realization of assets and the satisfaction of liabilities in the normal course of business. As of December 31, 2023, we had an accumulated deficit of approximately $123.4 million and a working capital deficit of approximately $10.5 million. Our operating activities consume the majority of our cash resources. We anticipate that we will continue to incur operating losses and negative cash flows from operations, at least into the near future, as we execute our commercialization and development plans and strategic and business development initiatives.

 For the year ended December 31, 2023, the auditors' opinion contained a going concern paragraph, which stated that the Company had an accumulated deficit, working capital deficit and net loss. These factors raise substantial doubt about the Company's ability to continue as a going concern for one year from the issuance of the financial statements.

 Our ability to continue as a going concern is dependent on our obtaining adequate capital to fund operating losses until we establish a sufficient revenue stream to consistently generate operating profits. We are continually analyzing our current costs and are attempting to make additional cost reductions where possible. We expect that we will continue to generate losses from operations throughout 2024.

 Historically, we have had operating losses and negative cash flows from operations which cast significant doubt upon our ability to continue as a going concern. As such, we needed to raise capital to fund our operations. This need may be adversely impacted by uncertain market conditions and changes in the regulatory environment. We have previously funded our losses primarily through the issuance of common stock and/or promissory notes, combined with or without warrants, and cash generated from our product sales and research and development and license agreements. There can be no assurance that funds will be available on terms acceptable to us or will be enough to fully sustain operations. We believe the funds available through potential financings will be sufficient to meet the Company's working capital requirements during the coming year. If we are unable to raise sufficient additional funds, we will have to develop and implement a plan to extend payables, reduce expenditures, or scale back our business plan until sufficient additional capital is raised to support further operations.

 Our ability to continue as a going concern is dependent upon our ability to successfully accomplish the plans described in the preceding paragraph and eventually attain profitable operations. The accompanying financial statements do not include any adjustments relating to the recoverability and classification of assets and liabilities that might be necessary if we are unable to continue as a going concern.

 Future Financing

 We will require additional funds to implement the growth strategy for our business. As mentioned above, we intend to continue funding our losses primarily through the issuance of common stock and/or borrowings, and cash generated from our product sales and license agreements. There can be no assurance that funds will be available on terms acceptable to us or will be enough to fully sustain operations.

 Off-Balance Sheet Arrangements

 As of December 31, 2023, we did not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors.

 Material Cash Requirements from Known Contractual and Other Obligations

 The following table summarizes our contractual obligations as of December 31, 2023 and for the 12 months thereafter (in thousands):

 As of
 December 31, 2023

 As of
 December 31, 2022

 Operating Lease Obligations

 $

 $

 Total Contractual Obligations

 $

 $

 We intend to fund our contractual obligations with working capital.

 Impact of Inflation

 The impact of inflation upon our revenue and loss from operations during the years ended December 31, 2023 and 2022 has not been material to our financial position or results of operations for those years.

 Critical Accounting Policies and Estimates

 The preparation of financial statements in conformity with GAAP, requires management to make estimates and assumptions that affect the reported amounts in our consolidated financial statements and related notes. Our significant accounting policies are described in Note 2 to our consolidated financial statements included elsewhere in this Annual Report. We have identified below our critical accounting policies and estimates that we believe require the greatest amount of judgment. On an ongoing basis, we evaluate estimates which are subject to significant judgment, including those related to the going concern assessments of our consolidated financial statements, allocation of direct and indirect expenses, useful lives associated with long-lived intangible assets, machinery and equipment, loss contingencies, valuation allowances related to deferred income taxes, and assumptions used to value stock-based awards, debt or other equity instruments. Actual results could differ materially from those estimates. On an ongoing basis, we evaluate our estimates compared to historical experience and trends, which form the basis for making judgments about the carrying value of assets and liabilities. To the extent that there are material differences between our estimates and our actual results, our future financial statement presentation, financial condition, results of operations and cash flows will be affected.

 We believe the assumptions and estimates associated with the following have the greatest potential impact on our consolidated financial statements.

 Going Concern Assessment

 With the implementation of FASB's standard on going concern, ASU No. 2014-15, we assess going concern uncertainty in our consolidated financial statements to determine if we have sufficient cash and cash equivalents on hand and working capital, including available loans or lines of credit, if any, to operate for a period of at least one year from the date our consolidated financial statements are issued, which is referred to as the "look-forward period" as defined by ASU No. 2014-15. As part of this assessment, based on conditions that are known and reasonably knowable to us, we consider various scenarios, forecasts, projections, and estimates, and we make certain key assumptions, including the timing and nature of projected cash expenditures or programs, and our ability to delay or curtail those expenditures or programs, if necessary, among other factors. Based on this assessment, as necessary or applicable, we make certain assumptions around implementing curtailments or delays in the nature and timing of programs and expenditures to the extent we deem probable those implementations can be achieved and we have the proper authority to execute them within the look-forward period in accordance with ASU No. 2014-15.

 Business Combinations

 We account for business combinations in accordance with Accounting Standards Codification ("ASC") Topic 805, Business Combinations, which requires the purchase price to be measured at fair value. When the purchase consideration consists, in part or entirely, of our common shares, we calculate the purchase price by determining the fair value, as of the acquisition date, of shares issued in connection with the closing of the acquisition. We recognize estimated fair values of the tangible assets and intangible assets acquired and liabilities assumed as of the acquisition date, and we record as goodwill any amount of the fair value of the tangible and intangible assets acquired and liabilities assumed in excess of the purchase price.

 Contingent Consideration Liabilities

 ASC 805 requires that contingent consideration be estimated and recorded at fair value as of the acquisition date as part of the total consideration transferred. Contingent consideration is an obligation of the acquirer to transfer additional assets or equity interests to the selling shareholders in the future if certain future events occur or conditions are met, such as the attainment of product development milestones. Contingent consideration also includes additional future payments to selling shareholders based on achievement of components of earnings, such as "earn-out" provisions or percentage of future revenues, including royalties paid to the selling shareholders based on a percentage of revenues generated over the contractual period.

 The fair value of milestone-based contingent consideration was determined using a scenario analysis valuation method which incorporates our assumptions with respect to the likelihood of achievement of revenue and gross margin percentage milestones, as defined in the Sera Labs Merger Agreement, credit risk, timing of the contingent consideration payments and a risk-adjusted discount rate to estimate the present value of the expected payments, all of which require significant management judgment and assumptions. Since the contingent consideration payments are based on nonfinancial, binary events, management believes the use of the scenario analysis method is appropriate.

 The fair value of all contingent consideration after the Sera Labs Merger Date is reassessed by us as changes in circumstances and conditions occur, with the subsequent change in fair value recorded in our consolidated statements of operations. Changes in key assumptions can materially affect the estimated fair value of contingent consideration liabilities and, accordingly, the resulting gain or loss that we record in our consolidated financial statements. On December 31, 2023, the Company issued 4,790,419 shares of common stock in accordance with the terms outlined in the Sera Labs Merger Agreement and has no other contingent consideration liabilities as of that date.

 Goodwill and Intangible Assets

 Goodwill represents the excess of the purchase price over the fair value of net identifiable assets and liabilities. Goodwill is not amortized but is tested for impairment at least annually, or if circumstances indicate its value may no longer be recoverable. Qualitative factors considered in this assessment include industry and market conditions, overall financial performance, and other relevant events and factors affecting our business. Based on the qualitative assessment, if it is determined that the fair value of goodwill is more likely than not to be less than its carrying amount, the fair value of a reporting unit will be calculated and compared with its carrying amount and an impairment charge will be recognized for the amount that the carrying value exceeds the fair value. As of July 2022, with the divestiture of the pharmaceutical segment, we have operated in one segment, The Sera Labs, which is considered to be the one reporting unit and, therefore, any goodwill is tested for impairment at that segment/reporting unit level.

 Accounting for Warrants

 We determine the accounting classification of warrants we issue, as either liability or equity classified, by first assessing whether the warrants meet liability classification in accordance with ASC 480-10, "Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity", then in accordance with ASC 815-40, "Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company's Own Stock". Under ASC 480, warrants are considered liability classified if the warrants are mandatorily redeemable, obligate us to settle the warrants or the underlying shares by paying cash or other assets, and warrants that must or may require settlement by issuing variable number of shares. If warrants do not meet the liability classification under ASC 480-10, we assess the requirements under ASC 815-40, which states that contracts that require or may require the issuer to settle the contract for cash are liabilities recorded at fair value, irrespective of the likelihood of the transaction occurring that triggers the net cash settlement feature. If the warrants do not require liability classification under ASC 815-40, to conclude equity classification, we also assess whether the warrants are indexed to our common stock and whether the warrants are classified as equity under ASC 815-40 or other GAAP. After all such assessments, we conclude whether the warrants are classified as liability or equity. Liability classified warrants require fair value accounting at issuance and subsequent to initial issuance with all changes in fair value after the issuance date recorded in the statements of operations. Equity classified warrants only require fair value accounting at issuance with no changes recognized subsequent to the issuance date. We do not have any liability classified warrants as of any period presented. See Note 16 to our consolidated financial statements included elsewhere in this Annual Report.

 Fair Value Option for Convertible Notes

 We have elected the fair value option to account for the Series A and B Notes that were issued on October 30, 2020 and record these at fair value with changes in fair value recorded in the Consolidated Statements of Operations. As a result of applying the fair value option, direct costs and fees related to the Series A and B Notes are recognized in earnings as incurred and not deferred. Values are based on prices or valuation techniques that require inputs that are both unobservable and significant to the overall fair value measurement. These inputs reflect management's and, if applicable, an independent third-party valuation firm's own assumptions about the assumptions a market participant would use in pricing the asset or liability. We believe accounting for the Series A and B Notes at fair value better aligns the measurement methodologies of assets and liabilities, which may mitigate certain earnings volatility.

 When the inputs used to measure fair value fall within different levels of the hierarchy, the level within which the fair value measurement is categorized is based on the lowest level input that is significant to the fair value measurement in its entirety. For example, a Level 3 fair value measurement may include inputs that are observable (Levels 1 and 2) and unobservable (Level 3).

 Stock-based Compensation

 We recognize compensation expense related to share-based payments in accordance with ASC 718, "Compensation - Stock Compensation" ("ASC 718"), which requires the measurement and recognition of compensation expense for share-based payment awards made to directors and employees based on estimated fair values. We estimate the fair value of employee stock-based payment awards on the grant-date and recognize the resulting fair value over the requisite service period on a straight-line basis. For stock-based awards that vest only upon the attainment of one or more performance goals, compensation cost is recognized if and when we determine that it is probable that the performance condition or conditions will be, or have been, achieved. We utilize the Black-Scholes option pricing model for determining the fair value of stock options. Our determination of fair value of share-based payment awards on the date of grant using an option-pricing model is affected by our stock price as well as assumptions regarding a number of complex and subjective variables. These variables include, but are not limited to, expected stock price volatility over the term of the awards, and actual and projected employee stock option exercise behaviors. For the years ended December 31, 2023 and 2022, we estimated the expected volatility using our own stock price volatility to the extent applicable or a combination of our stock price volatility and the stock price volatility of stock of peer companies, for a period equal to the expected term of the options. The expected term of options granted is based on our own experience and, in part, based upon the "simplified method" provided under Staff Accounting Bulletin, Topic 14, or SAB Topic 14, as necessary. The risk-free rate is based on the U.S. Treasury rates in effect during the corresponding period of grant. Although the fair value of employee stock options is determined in accordance with FASB guidance, the key inputs and assumptions may change as we develop our own company estimates, experience and key inputs including our expected term, and stock price volatility based on the trading history of our stock in the public market. Changes in these subjective assumptions can materially affect the estimated value of equity grants and the stock-based compensation that we record in our consolidated financial statements.

 Leases

 We account for leases in accordance with ASC 842, "Leases" ("ASC 842"). We determine if an arrangement is a lease at inception. Leases are classified as either financing or operating, with classification affecting the pattern of expense recognition in the consolidated statements of operations. Under the available practical expedients for the adoption of ASC 842, we account for the lease and non-lease components as a single lease component. We recognize right-of-use ("ROU") assets and lease liabilities for leases with terms greater than twelve months in the consolidated balance sheet. ROU assets represent the right to use an underlying asset during the lease term and lease liabilities represent the obligation to make lease payments arising from the lease. Operating lease ROU assets and liabilities are recognized at commencement date based on the present value of lease payments over the lease term. As most leases do not provide an implicit rate, we use an incremental borrowing rate based on the information available at commencement date in determining the present value of lease payments. We use the implicit rate when it is readily determinable. The operating lease ROU asset also includes any lease payments made and excludes lease incentives. Lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Lease expense for lease payments is recognized on a straight-line basis over the lease term. Operating leases are included as operating right-of-use assets and operating lease liabilities, current and long-term, in the consolidated balance sheets. Financing leases are included as finance right-of-use assets and in financing lease liabilities, current and long-term, in the consolidated balance sheets. We disclose the amortization of our ROU assets and operating lease payments as a net amount, "Amortization of right-of-use assets," on the consolidated statements of cash flows.

 On January 1, 2019, the adoption date of ASC 842, and based on the available practical expedients under the standard, we did not reassess any expired or existing contracts, reassess the lease classification for any expired or existing leases and reassess initial direct costs for existing leases. We also elected not to capitalize leases that have terms of twelve months or less.

 The adoption of ASC 842 did not have a material impact to our consolidated financial statements because we did not have any significant operating leases at the time of adoption.

 Impairment of Long-Lived Assets

 We assess the impairment of long-lived assets, which consists primarily of long-lived intangible assets, machinery and equipment, whenever events or changes in circumstances indicate that such assets might be impaired and the carrying value may not be recoverable. If events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable and the expected undiscounted future cash flows attributable to the asset are less than the carrying amount of the asset, an impairment loss equal to the excess of the asset's carrying value over its fair value is recorded.

 Income Taxes

 We account for income taxes in accordance with ASC 740, "Income Taxes", which prescribes the use of the asset and liability method, whereby deferred tax asset or liability account balances are calculated at the balance sheet date using current tax laws and rates in effect. Valuation allowances are established when necessary to reduce deferred tax assets when it is more likely than not that a portion or all of the deferred tax assets will not be realized. Our judgments regarding future taxable income may change over time due to changes in market conditions, changes in tax laws, tax planning strategies or other factors. If our assumptions and consequently our estimates change in the future, the valuation allowance may be increased or decreased, which may have a material impact on our statements of operations.

 The guidance also prescribes a recognition threshold and a measurement attribute for the financial statement recognition and measurement of tax positions taken or expected to be taken in a tax return. For those benefits to be recognized, a tax position must be more-likely-than-not sustainable upon examination by taxing authorities. We will recognize accrued interest and penalties, if any, related to unrecognized tax benefits as income tax expense. No amounts were accrued for the payment of interest and penalties as of the financial statement periods presented herein. We account for uncertain tax positions by assessing all material positions taken in any assessment or challenge by relevant taxing authorities. We are currently unaware of any tax issues under review. See Note 20 to our consolidated financial statements included elsewhere in this Annual Report.

 Revenue Recognition

 We followed the revenue recognition standard ASC Topic 606, "Revenue from Contracts with Customers" ("ASC 606"). Pursuant to ASC 606, revenues are recognized when control of services performed is transferred to customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those services. ASC 606 provides for a five-step model that includes: (i) identifying the contract with a customer, (ii) identifying the performance obligations in the contract, (iii) determining the transaction price, (iv) allocating the transaction price to the performance obligations, and (v) recognizing revenue when, or as, an entity satisfies a performance obligation.

 Product Revenue

 In determining whether all of the revenue recognition criteria (i) through (v) above are met with respect to our wellness and beauty a product order is considered a single performance obligation and is generally considered complete when the product result is delivered or made available to the customer and, as such, there are shipping and/or handling fees incurred by us or billed to customers. Although we bill a list price for all products ordered and completed for all payer types, we recognize realized revenue when all the revenue recognition criteria have been met. These contracts do not have variable price considerations. For all payers, we must take into account the uncertainty of receiving payment, or being subject to claims for refund, from payers with whom we do not have a sufficient payment collection history or contractual reimbursement agreements.

 We establish an allowance for doubtful accounts based on the evaluation of the collectability of accounts receivables after considering a variety of factors, including the length of time receivables are past due, significant events that may impair the customer's ability to pay, such as a bankruptcy filing or deterioration in the customer's operating results or financial position, and historical experience. If circumstances related to customers change, estimates of the recoverability of receivables would be further adjusted. We continuously monitor collections and payments from customers and maintain a provision for estimated credit losses and uncollectible accounts, if any, based upon historical experience and any specific customer collection issues that have been identified. Amounts determined to be uncollectible are written off against the allowance for doubtful accounts. As of December 31, 2023, we have no recorded allowance for doubtful accounts on accounts receivables.

 Accounting Standards Adopted in 2023

 In September 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses, with additional updates and amendments being issued in 2018, 2019, 2020 and 2022 (collectively, "ASC 326"). The new standard updates the impairment model for financial assets measured at amortized cost, known as the Current Expected Credit Loss ("CECL") model. For trade and other receivables, held-to-maturity debt securities, loans, and other instruments, entities are required to use a new forward-looking "expected loss" model that generally results in the earlier recognition of an allowance for credit losses. The Company adopted ASC 326 on January 1, 2023. The adoption of this standard did not have a material impact to the Company.

 Other Recently Adopted Accounting Pronouncements

 Information on Recently Issued Accounting Standards that could potentially impact our consolidated financial statements and related disclosures is incorporated by reference to Part II, Item 8, Note 2, " Summary of Significant Accounting Policies ", included in this Annual Report.

 ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 Information for this Item is not required as we are a "smaller reporting company" as defined in Rule 12b-2 of the Exchange Act.

 ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

 The information called for by Item 8 is included following the "Index to Financial Statements" on page F-1 contained in this Annual Report.

 ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

 None.

 ITEM 9A. CONTROLS AND PROCEDURES

 Evaluation of Disclosure Controls and Procedures

 We maintain disclosure controls and procedures (as that term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) that are designed to ensure that information required to be disclosed in our reports under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosures. In designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures. The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Any controls and procedures, no matter how well designed and operated, can provide only reasonable, not absolute, assurance of achieving the desired control objectives.

 Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this Annual Report. Based upon that evaluation and subject to the foregoing, our Chief Executive Officer and Chief Financial Officer concluded that, our disclosure controls and procedures were not effective due to the material weaknesses in internal control over financial reporting described below.

 The ineffectiveness of our internal control over financial reporting was due to i) the inadequate segregation of duties consistent with control objectives, which is indicative of many small companies with small number of staff and ii) the improper disclosure in 2022 of a related party transaction wherein the bank account of an inactive company of which an executive and board member of the Company is the beneficial owner was used to collect sales and pay the vendors to which the sales related, and iii) an error in the calculation of earnings per share (EPS) that affected the financial statements included in the second and third quarterly reports on Form 10-Q in 2021, the annual report on Form 10-K for 2021 (the "2021 Annual Report"), and the quarterly report on Form 10-Q for the first quarter of 2022.

 Impact on Internal Control over Financial Reporting (ICFR) and Disclosure Controls and Procedures (DCP):

 1.

 ICFR Considerations: The existence of commingled funds within ALT's account, overseen by Company employees, introduced complexities in maintaining a clear and auditable trail of transactions. This situation was compounded by the inadequate segregation of duties—a result of our Company's size and staffing constraints. Recognizing these challenges, we now understand this arrangement posed risks to the effectiveness of our ICFR, as it may have increased the likelihood of inaccuracies in financial reporting.

 2.

 DCP Considerations (ALT): The failure to fully disclose the nature and extent of transactions involving the ALT account, including the commingling of funds, was an oversight that impacted the effectiveness of our DCP. Specifically, this omission hindered our ability to ensure that all relevant and material information concerning our financial position and operational practices was accurately reported in our financial statements and disclosures.

 3.

 DCP Considerations (EPS): The per-share information (EPS) presented in the bottom of the financial statements was misstated in the second and third quarterly reports on Form 10-Q in 2021, the 2021 Annual Report on Form10-K and the first quarter of 2022. EPS is a key indicator used by investors in making informed decisions by providing an additional view of the company's profitability relative to the number of shares outstanding, meaning an investor could be misled due to the error in EPS. However, the Company had a significant loss in 2021 and in prior years, and the error did not impact the primary financial statements.

 This conclusion is based on our evaluation using the framework outlined in the Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO), encompassing key components such as the control environment, risk assessment, control activities, information and communication, and monitoring.

 Management's Annual Report on Internal Control Over Financial Reporting

 Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles. Our internal control over financial reporting includes those policies and procedures that:

 1.

 Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of our assets;

 2.

 Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with GAAP, and that our receipts and expenditures are being made only in accordance with the authorization of our management and directors; and

 3.

 Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements.

 Because of our inherent limitations, internal control over financial reporting may not prevent or detect misstatements. In addition, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions or that the degree of compliance with the policies or procedures may deteriorate.

 This Annual Report does not include an attestation report of our independent registered public accounting firm regarding internal control over financial reporting because the attestation report requirement has been removed for "smaller reporting companies" under the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010.

 Material Weakness in Internal Control over Financial Reporting

 Management, with the participation of our principal executive officer and principal financial officer, carried out an evaluation of the effectiveness of our internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) as of December 31, 2023, the end of the period covered by this Annual Report. Based upon that evaluation, our principal executive officer and principal financial officer have concluded that as of December 31, 2023, the Company's internal control over financial report is not effective as a result of the identified material weakness described herein.

 Management's report on internal control over financial reporting was not subject to attestation by our registered public accounting firm pursuant to rules of the SEC that permit a smaller reporting company to provide only management's report in this Annual Report, which may increase the risk that weaknesses or deficiencies in our internal control over financial reporting go undetected.

 A material weakness, as defined in the standards established by the Sarbanes-Oxley Act, is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis.

 The ineffectiveness of our internal control over financial reporting was due to the following material weakness:

 i)

 the inadequate segregation of duties consistent with control objectives, which is indicative of many small companies with small number of staff,

 ii)

 and error in a spreadsheet in the calculation of earnings per share which occurred in 2021 and in the first quarter of 2022 and

 iii)

 the improper disclosure of a related party transaction wherein the bank account of an inactive company in which an executive and board member of the Company is a beneficial owner was used to collect sales and pay the vendors to which the sales related. The transaction was not disclosed in the Form 10-Q for the periods ending June 30, 2022 and September 30, 2022.

 Management's Plan to Remediate the Material Weakness

 A material weakness in our internal control over financial reporting is a control deficiency, or combination of control deficiencies, that results in more than a remote likelihood that a material misstatement or the financial statements will not be prevented or detected. Management identified the separation of duties as a material weakness during its assessment of internal controls over financial reporting as of December 31, 2023. Management also identified that the contractual arrangement with ALT involved the commingling of the Company's funds with those of ALT, wherein ALT's fees for services provided were held within the same ALT bank account as the revenue from the sale of the Sera Labs products. This commingling resulted from the operational practices under our distribution services agreement with ALT, whereby ALT was responsible for collecting sales proceeds, deducting its service fee of 5% of the net proceeds, as defined, and remitting the balance to the Company. This practice was initially not identified as a commingling of funds due to the clear contractual obligations and records maintained that delineated ALT's fees from the net proceeds due to the Company. However, upon a more thorough evaluation, we recognize this arrangement did indeed result in the commingling of funds, which should have been disclosed and considered more explicitly in our evaluation of our ICFR and DCP.

 Management has been implementing and continues to implement measures designed to ensure that control deficiencies contributing to the material weaknesses are remediated, such that these controls are designed, implemented, and operating effectively. The remediation actions planned include:

 Reduce Risk: Identify gaps in our skills base and the expertise of our staff required to meet the financial reporting requirements of a public company;

 Enhancing Transparency: We commit to fully disclosing all relevant details of related party transactions, including the nature of any commingling of funds, in our financial statements and notes;

 Improving ICFR and DCP: We will undertake a comprehensive review of our ICFR and DCP to identify and rectify any weaknesses that contributed to the oversights. This includes improving segregation of duties and ensuring that all transactions are accurately and transparently reported, adding an additional review and verification of calculations, and a redesign of accounting process and control procedures; and

 Ending Use of ALT Bank Account: As part of our commitment to enhancing our financial controls and reporting transparency, we ceased using the ALT bank account for collecting sales proceeds and paying vendors. We transitioned these activities to accounts directly owned and operated by our Company.

 During the fiscal year ended December 31, 2023, we continued to execute upon our planned remediation actions which are all intended to strengthen our overall control environment. During the third quarter of fiscal year 2022 management hired a new Chief Financial Officer. Our Chief Financial Officer is an experienced C-Level executive. During the fourth quarter of fiscal year 2022 we hired a new Controller with expertise in functional areas of finance and accounting. We believe the above additions have improved the segregation of duties as well as added to the overall oversight of internal controls.

 Additionally, management has engaged a professional services firm with expertise in internal controls. To remediate the material weaknesses described above, management has initiated compensating controls in the near term and are enhancing and revising the design of existing controls and procedures to properly account for significant and unusual transactions.

 The following are the primary remediation efforts made by us:

 Prepare accounting memos over the debt issuances made by the Company in fiscal 2023 and 2022 which include derivative and warrants.

 Review fair value of convertible promissory notes in relation to the Series A and B Notes.

 Review of impairment of long-lived assets including goodwill and intangibles.

 Form 10-Q and Form 10-K review to ensure the appropriate disclosures are made within the SEC filed documents.

 In addition, we engaged external Sarbanes-Oxley Act consultants to further enhance our internal control environment. After several meetings with the key accounting personnel the following were put in place:

 Adoption of COSO 2013.

 Sarbanes-Oxley Act Risk assessment memo.

 Entity Level COSO Mapping.

 Sarbanes-Oxley Act control narratives for financial reporting as well as other processes.

 While we believe these additions have addressed our lack of segregation of duties, due to the timing of the events, they were not able to mitigate the material weakness for the year ended December 31, 2023. We are committed to maintaining a strong internal control environment and believe that these remediation efforts will represent significant improvements in our control environment. Our management will continue to monitor and evaluate the relevance of our risk-based approach and the effectiveness of our internal controls and procedures over financial reporting on an ongoing basis and is committed to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow. Our management is committed to achieving and maintaining the highest standards of financial reporting accuracy and transparency.

 ITEM 9B. OTHER INFORMATION

 None.

 ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

 Not applicable.

 ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

 The following table lists the names, ages as of May 16, 2024, and positions of the individuals who serve as our executive officers and directors:

 Name

 Age

 Position

 Nancy Duitch

 Chief Executive Officer, Director

 Joel Bennett

 Chief Financial and Accounting Officer, Treasurer and Secretary

 Gene Salkind, M.D.

 Our Executive Officers

 Nancy Duitch – Chief Executive Officer and Director

 Nancy Duitch has over 30 years' experience as an entrepreneur and leader in the consumer products industry. Ms. Duitch currently serves as Chief Executive Officer of the Company and has since July 2022. From October 2020 to October 2022, she served as Chief Executive Officer of Sera Labs and as Chief Strategy Officer-Wellness of the Company. From 2014 to 2018, Ms. Duitch served as Chief Executive Officer of a marketing agency, Vision Worx where she founded the Company and grew it to a multi-million dollar marketing agency. Ms. Duitch has founded and developed several diverse businesses from start-up to public company level, and she has executed state-of-the-art campaigns generating over $3 billion in revenue for some of the most well-loved consumer brands. Her creativity, ability to develop talent, and effective utilization of multi-channel strategy for optimal ROI has consistently positioned Ms. Duitch as an industry leader. Sera Labs was created to expand products in the health, wellness, and beauty sectors, and has redefined these sectors with innovation and technology that incorporates exceptional ingredients. Sera Labs develops high-quality products that use science-backed, proprietary formulations and its more than 20 products are sold under the brand names Sera Labs and Seratopical Revolution. Ms. Duitch is also passionate about, and heavily involved in, several philanthropic activities supporting children in need. After losing two siblings to sudden cardiac death when they were in their twenties, Ms. Duitch and her mother embarked on a mission to educate and raise awareness and resources to help fight sudden death in children and young adults. In 1995 they founded the Cardiac & Arrhythmia Research & Education Foundation (C.A.R.E.) which continues to play a critical role in supporting thousands of patients and their families. Ms. Duitch received her undergraduate degree from Temple University. We believe that Ms. Duitch is qualified to serve on our Board based on her extensive professional background and business development in the consumer products industry.

 Joel Bennett – Chief Financial Officer

 Joel Bennett joined us in May 2022 as consulting Chief Financial Officer of Sera Labs and was appointed Chief Financial Officer in July 2022. Mr. Bennett most recently provided independent sell-side business advisory services from January 2021 to April 2022 prior to which he served as the principal finance and accounting executive of Live Nation Merchandise LLC, the consumer products division of Live Nation Entertainment, Inc., a leading publicly-listed international entertainment company, from November 2019 to December 2021, where he oversaw accounting and financial reporting, budgeting and forecasting, and strategic planning. From August 2018 to February 2019, he was Chief Financial Officer for BlockHold Capital Corporation, an early-stage emerging growth publicly-listed company providing fintech advisory services and products, where he oversaw all financial activities including accounting and financial reporting, budgeting and forecasting, and strategic planning, and for Kori Capital, Inc., the related investment management and strategic advisory firm, from February 2019 to May 2020, where he oversaw all financial activities including accounting and financial reporting, budgeting and forecasting, and strategic planning. From September 1995 to March 2018, he was Chief Financial Officer and was an Executive Vice President since May 2000 of JAKKS Pacific, Inc., a leading publicly-held international designer and producer of children's toys and related products and consumer products, where he oversaw all financial activities including corporate accounting and financial reporting, treasury, capital structure and allocation, strategic planning, mergers and acquisitions, and investor relations. Prior to this, Joel held various financial management positions at The Walt Disney Company and Time Warner Entertainment Company and in the direct-to-consumer computer industry. He began his career with over three years at Ernst & Young LLP, holds a Bachelor of Science degree in Accounting and a Master of Business Administration degree in Finance and is a Certified Public Accountant.

 Our Directors

 Robert Davidson has served as a director since July 2011 and was reappointed as Chairman in August 2022. Mr. Davidson as our Chief Executive Officer from July 2011 to July 2022 and served as Chairman of our Board until January 2019. Prior to joining the Company, Mr. Davidson served as President, Chief Executive Officer, and director of InnoZen Inc. from 2003 to 2011, Chief Executive Officer and director of Gel Tech LLC from 1998 to 2001, and Chief Executive Officer and director of Bio Delivery Technologies Inc. from 1999 to 2003. In addition to his service as a director at Innozen, Inc., Gel Tech LLC, and Bio Delivery Technologies Inc., Mr. Davidson served as a director of HealthSport Inc. from 2007 to 2011. Mr. Davidson was responsible for the development of several drug delivery technologies and commercial brand extensions. He has worked with brands such as Chloraseptic, Suppress, as well as Pediastrip, a private label electrolyte OTF sold in major drug store chains. Mr. Davidson is also considered an industry expert leader in OTF technology. Mr. Davidson holds a B.S. in Biological Life Sciences from the University of the State of New York, Excelsior College, a Masters Certificate in Applied Project Management from Villanova University, Masters of Public Health from American Military University, Virginia, and a Masters in Health and Wellness from Liberty University, Virginia. Mr. Davidson also holds a Certificate of Sustainable Value Chains and a Masters in Sustainability Leadership from the University of Cambridge and is a Certified Performance Enhancement Specialist and Fitness Nutrition Specialist through the National Academy of Sports Medicine. We believe that Mr. Davidson's executive and board experience as well as his extensive knowledge of OTF and drug delivery technologies qualifies him to serve on our Board.

 Gene Salkind, M.D.

 Dr. Gene Salkind has served as a director of the Company since January 2019. Dr. Salkind is board certified in neurological surgery by the American Board of Neurological Surgery and has worked as a practicing neurosurgeon at Bruno & Salkind, MD PC since 1985, where he is currently president and shareholder. Dr. Salkind completed various residencies, fellowships, and postgraduate trainings at Abington Memorial hospital, The Graduate Hospital, Veteran's Administration Hospital, Pennsylvania Hospital, Children's Hospital of Philadelphia, and the Hospital of the University of Pennsylvania and has had numerous faculty, hospital, and administrative appointments at nearly every major hospital in northeastern Philadelphia and surrounding areas. As a prolific pharmaceutical investor, some of Dr. Salkind's previous successful investments include Intuitive Surgical, Pharmacyclics, which grew from less than $1 per share to subsequently being acquired by Abbvie for $250/share and Centocor, one of the nation's largest biotechnology companies, which was acquired by Johnson & Johnson for $4.9 billion in stock. Dr. Salkind has served on the board of DermTech, a private company based in San Diego that has become the global leader in non-invasive dermatological molecular diagnostics, since 2004 and Mobiquity Technologies since 2019. Dr. Salkind holds a B.A. in Biology from the University of Pennsylvania and M.D. from Temple University School of Medicine. We believe that Dr. Salkind's medical background and experience, as well as his extensive investing experience, qualifies him to serve on our Board.

 Mr. Szapiro has over 20 years' experience as an entrepreneur, investor, advisor, and board member in companies across multiple industries and different growth phases. Mr. Szapiro currently serves as Co-Founder, Managing Partner and Principal of Entourage Effect Capital since 2018, one of the cannabis industry's most highly regarded investment firms. In 2016, Mr. Szapiro founded e54 Capital, LLC, where he is currently the Managing Director. Mr. Szapiro also co-founded AFS Acceptance LLC ("AFS"), where he served as President and Chief Executive Officer from 2001 to 2017. Prior to co-founding AFS, Mr. Szapiro was the Director of Business Development for GovWorks, Inc, an internet start-up in the e-government sector. Mr. Szapiro holds a B.B.A. from the University of Pennsylvania. Earlier in his career, Mr. Szapiro was an analyst for Bassini, Playfair + Associates, a $1.2 billion emerging markets private equity firm. We believe that Mr. Szapiro's extensive executive and business experience qualifies him to serve on the Board.

 Mr. Bagg is a 45+ year veteran of the advertising industry best known for pioneering the BRAND RESPONSE advertising approach to campaigns. He is the Chairman and a co-founder of Quigley-Simpson & Heppelwhite, Inc., a more than twenty-year-old full-service advertising agency specializing in strategic planning, marketing, media planning and buying, brand building, creative development, and production. Mr. Bagg has served in that position since September 2022.Quigley-Simpson clients include some of the largest consumer goods companies with some of the most well-known brands in the world including over 60 brands from Proctor & Gamble (e.g., Beauty (CoverGirl), Health & Wellbeing (Olay Vitamins and Supplements in conjunction with Pharmavite)), J.P. Morgan Chase credit card division, which includes the United MileagePlus Card, Sapphire Card, and International Hotel Group (IHG) Card amongst others. Other clients of the agency include and have included NBCUniversal, Tivity Health, Ball Corporation, Philips, SC Johnson, Reckitt Benckiser, VISA and The Hoover Company, to name a few. Prior to establishing Quigley-Simpson, Mr. Bagg had an extensive advertising and marketing career beginning in 1976, which included senior executive positions with major advertising agencies. We believe that Mr. Bagg's extensive executive and business experience qualifies him to serve on the Board.

 Mr. Costantino is a retired CPA and former senior executive who has served as Chief Executive Officer, Chief Operating Officer and Chief Financial Officer of large corporations. He is currently a part time financial consultant, investor and a current member of the Board of Directors of NASDAQ listed PetVivo (PETV) and of 4 Yamaha Motor Finance subsidiaries. Previously he served as Executive Vice President - Chief Financial Officer and Chief Operating Officer of Westcorp, Inc., a $17 billion publicly-held diversified financial services group of companies that included two public finance companies and an OTS regulated California commercial and retail bank from 2005 to 2007. 2007He was responsible for operations and all financial areas including SEC filings, analyst interaction, earnings calls, and treasury of both companies. Mr. Costantino played a key role in the negotiation and ultimate sale of both companies to Wachovia (Wells Fargo) for $3.9 billion. From August 2002 to May 2005, Mr. Costantino served as President, Chief Executive Office and Member of the Board of Directors of Mitsubishi Motors Credit of America, Inc., a $10+ billion North American automotive captive finance company. For over seventeen years he served in various senior financial management positions at Volvo Cars of North America LLC and related companies during his tenure ultimately serving as its Sr. Vice President – Finance and Chief Financial Officer. He began his career with over four years at Deloitte Touche Tohmatsu Limited, received Bachelor of Science degree in Accounting from Fairleigh Dickinson University, and is a Certified Public Accountant. We believe that Mr. Costantino's extensive executive and financial experience qualifies him to serve on the Board.

 Board of Directors

 Our Board currently consists of six members. All directors hold office until the next annual meeting of stockholders. At each annual meeting of stockholders, the successors to directors whose terms then expire are elected to serve from the time of election and qualification until the next annual meeting following election.

 Management has been delegated the responsibility for meeting defined corporate objectives, implementing approved strategic and operating plans, carrying on our business in the ordinary course, managing cash flow, evaluating new business opportunities, recruiting staff and complying with applicable regulatory requirements. The Board exercises its supervision over management by reviewing and approving long-term strategic, business and capital plans, material contracts and business transactions, and all debt and equity financing transactions and stock issuances.

 Family Relationships

 There are no family relationships among any of our officers or directors.

 Involvement in Certain Legal Proceedings

 To our knowledge, none of our current directors or executive officers has, during the past 10 years:

 been convicted in a criminal proceeding or been subject to a pending criminal proceeding (excluding traffic violations and other minor offenses);

 had any bankruptcy petition filed by or against the business or property of the person, or of any partnership, corporation or business association of which he was a general partner or executive officer, either at the time of the bankruptcy filing or within two (2) years prior to that time;

 been subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction or federal or state authority, permanently or temporarily enjoining, barring, suspending or otherwise limiting, his involvement in any type of business, securities, futures, commodities, investment, banking, savings and loan, or insurance activities, or to be associated with persons engaged in any such activity;

 been found by a court of competent jurisdiction in a civil action or by the SEC or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended, or vacated;

 been the subject of, or a party to, any federal or state judicial or administrative order, judgment, decree, or finding, not subsequently reversed, suspended or vacated (not including any settlement of a civil proceeding among private litigants), relating to an alleged violation of any federal or state securities or commodities law or regulation, any law or regulation respecting financial institutions or insurance companies including, but not limited to, a temporary or permanent injunction, order of disgorgement or restitution, civil money penalty or temporary or permanent cease-and-desist order, or removal or prohibition order, or any law or regulation prohibiting mail or wire fraud or fraud in connection with any business entity; or

 been the subject of, or a party to, any sanction or order, not subsequently reversed, suspended or vacated, of any self-regulatory organization (as defined in Section 3(a)(26) of the Exchange Act), any registered entity (as defined in Section 1(a)(29) of the Commodity Exchange Act), or any equivalent exchange, association, entity or organization that has disciplinary authority over its members or persons associated with a member.

 Director Independence

 The Board utilizes The Nasdaq Stock Market LLC's ("Nasdaq") standards for determining the independence of its members. In applying these standards, the Board considers commercial, industrial, banking, consulting, legal, accounting, charitable and familial relationships, among others, in assessing the independence of directors, and must disclose any basis for determining that a relationship is not material.

 The Board has concluded that each of Messrs. Salkind, Szapiro, Bagg and Costantino are "independent" based on the listing standards of Nasdaq, having concluded that any relationship between such director and our Company, in its opinion, does not interfere with the exercise of independent judgment in carrying out the responsibilities of a director.

 Board Committees

 The Board held a total of three meetings during 2023. During 2023, all directors attended 100% of the aggregate number of meetings of the Board that were held during the time that they served as members of the Board. We do not have a formal policy regarding attendance by members of the Board at the annual meeting of stockholders, but we strongly encourage all members of the Board to attend our annual meetings and expect such attendance except in the event of extraordinary circumstances.

 We did not hold an annual meeting of stockholders in 2023.

 Committees of the Board of Directors

 The Board has established and currently maintains the following three standing committees: the Audit Committee, the Compensation Committee, and the Nominating and Corporate Governance Committee (the "N&CG"). The Board has adopted written charters for each of these committees, which we make available free of charge on or through our website, along with other items related to corporate governance matters, including our Code of Business Conduct and Ethics applicable to all employees, officers and directors. We maintain our website at www.avenirwellness.com. You can access our committee charters and code of conduct on our website by first clicking "Investors" and then "Governance."

 We disclose on our website any amendments to or waivers from our Code of Business Conduct and Ethics, as well as any amendments to the charters of any of our standing committees. Any stockholder may also obtain copies of these documents, free of charge, by sending a request in writing to: Avenir Wellness Solutions, Inc., 5805 Sepulveda Boulevard, Suite 500, Sherman Oaks, California 91411.

 Each committee has the composition and responsibilities described below. Our Board of Directors may from time to time establish other committees.

 Name

 Audit
 Committee

 Compensation
 Committee

 Nominating
 and
 Corporate
 Governance
 Committee

 C

 M

 C

 M

 M

 M

 M

 Gene Salkind, M.D.

 C

 During the 2023 fiscal year, the Audit Committee held eight meetings, the Compensation Committee held three meetings and the N&CG Committee did not meet.

 Audit Committee

 Among other functions, the Audit Committee reviews and approves the engagement of our independent auditors to perform audit and any permissible non-audit services, evaluates the performance, independence and qualifications of our independent auditors and determines whether to retain our existing independent auditors or to engage new independent auditors, reviews our annual and quarterly financial statements and reports, including the disclosures contained in the caption "Management's Discussion and Analysis of Financial Condition and Results of Operations," recommends that the audited financial statements be included in the Company's Annual Reports on Form 10-K and discusses the statements and reports with our independent auditors and management, reviews with our independent auditors and management significant issues that arise regarding accounting principles and financial statement presentation and matters concerning scope, adequacy and effectiveness of our financial controls, reviews our major financial risk exposures, including the guidelines and policies to govern the process by which risk assessment and risk management is implemented, and reviews and evaluates on an annual basis the performance of the audit committee, including compliance of the audit committee with its charter.

 The Board has determined that each of the current members of the Audit Committee is an independent director within the meaning of the Nasdaq independence standards and Rule 10A-3 promulgated by the SEC under the Exchange Act. In addition, the Board has determined that Mr. Costantino qualifies as an Audit Committee Financial Expert pursuant to Item 407(d)(5) of Regulation S-K SEC Rules and satisfies the Nasdaq standards of financial literacy and financial or accounting expertise or experience.

 Compensation Committee

 The Compensation Committee's functions include reviewing, modifying and approving (or if it deems appropriate, making recommendations to the full Board regarding) our overall compensation strategy and policies, reviewing and approving compensation, the performance goals and objectives relevant to the compensation, and other terms of employment of our Chief Executive Officer and our other executive officers, reviewing and approving (or if it deems appropriate, making recommendations to the full Board regarding) equity incentive plans, compensation plans and similar programs advisable for us, as well as modifying, amending or terminating existing plans and programs, reviewing and approving the terms of employment agreements, severance arrangements, change in control protections and any other compensatory arrangements for our executive officers, reviewing with management and approving our disclosures under the caption "Compensation Discussion and Analysis" in our periodic reports or proxy statements to be filed with the SEC, and preparing the report that the SEC requires in our annual proxy statement.

 The Compensation Committee may select or receive advice from, a compensation consultant, legal counsel or other adviser to the Compensation Committee, other than in-house legal counsel, only after taking into consideration the following factors:

 the provision of other services to the Company by the person that employs the compensation consultant, legal counsel or other adviser;

 the amount of fees received from the Company by the person that employs the compensation consultant, legal counsel or other adviser, as a percentage of the total revenue of the person that employs the compensation consultant, legal counsel or other adviser;

 the policies and procedures of the person that employs the compensation consultant, legal counsel or other adviser that are designed to prevent conflicts of interest;

 any business or personal relationship of the compensation consultant, legal counsel or other adviser with a member of the Compensation Committee;

 any stock of the Company owned by the compensation consultant, legal counsel or other adviser; and

 any business or personal relationship of the compensation consultant, legal counsel or other adviser, or the person employing the adviser with an executive officer of the Company

 Neither the Compensation Committee nor the Board retained any consultants to assist in the review and approval of the compensation and benefits for the executive officers of our Company during 2022. The Board has determined that each current member of the Compensation Committee is an independent director within the meaning of the Nasdaq independence standards.

 Nominating and Corporate Governance Committee

 The N&GC functions include identifying, reviewing and evaluating candidates to serve on our Board consistent with criteria approved by our Board, evaluating director performance on our Board and applicable committees of our Board and determining whether continued service on our Board is appropriate, evaluating, nominating and recommending individuals for membership on our Board, and evaluating nominations by stockholders for election to our Board.

 In selecting candidates for the Board, the Board (or, as used throughout this section, the N&GC, as applicable) begins by determining whether the incumbent directors, whose terms expire at the annual meeting of stockholders, desire and are qualified to continue their service on the Board. If there are positions on the Board for which the Board will not be renominating an incumbent director, or if there is a vacancy on the Board, the Board will solicit recommendations for nominees from persons whom the Board believes are likely to be familiar with qualified candidates, including members of our Board and our senior management. The Board may also engage a search firm to assist in the identification of qualified candidates. The Board will review and evaluate those candidates whom it believes merit serious consideration, taking into account all available information concerning the candidate, the existing composition and mix of talent and expertise on the Board and other factors that it deems relevant. In conducting its review and evaluation, the committees may solicit the views of management and other members of the Board and may conduct interviews of proposed candidates.

 The Board generally requires that all candidates for the Board be of the highest personal and professional integrity and have demonstrated exceptional ability and judgement. The Board will consider whether such candidate will be effective, in conjunction with the other members of the Board, in collectively serving the long-term interests of our stockholders. In addition, the Board requires that all candidates have no interests that materially conflict with our interest and those of our stockholders, have meaningful management, advisory or policymaking experience, have general appreciation of the major business issues facing us and have adequate time to devote to service on the Board.

 The Board will consider stockholder recommendations for nominees to fill director positions, provided that the Board will not entertain stockholder nominations from stockholders who do not meet the eligibility criteria for submission of stockholder proposals under Rule 14a-8 of Regulation 14A under the Exchange Act. Stockholders may submit written recommendations for nominees to the Board, together with appropriate biographical information and qualification of such nominees as required by our Bylaws, to our Corporate Secretary following the same procedures as described in "Stockholder Communications" in our annual proxy statement. In order for a nominee for directorship submitted by a stockholder to be considered, such recommendation must be received by the Corporate Secretary by the time period set forth in our most recent proxy statement for the submission of stockholder proposals under Rule 14a-8 of Regulation 14A under the Exchange Act. The Corporate Secretary shall then deliver any such communications to the Chairman of the Board or the N&GC, as applicable. The Board will evaluate stockholder recommendations for candidates for the Board using the same criteria as for other candidates, except that the Board may consider, as one of the factors in its evaluation of stockholder recommended candidates, the size and duration of the interest of the recommending stockholder or stockholder group in our equity.

 The Board has determined that each current member of the N&GC is an independent director within the meaning of the Nasdaq independence standards.

 See "Directors, Executive Officers and Corporate Governance – Directors" above for descriptions of the relevant education and experience of each member of the above stated committees.

 DELINQUENT SECTION 16(A) REPORTS

 Our records reflect that all reports which were required to be filed pursuant to Section 16(a) of the Exchange Act, were filed on a timely basis.

 Corporate Code of Conduct and Ethics

 Our Board has adopted a written code of business conduct and ethics that applies to our directors, officers and employees, including our principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions. Copies of our corporate code of conduct and ethics are available, without charge, upon request in writing to Avenir Wellness Solutions, Inc., 5805 Sepulveda Boulevard, Suite 500, Sherman Oaks, California 91411, and are posted on the investor relations section of our website, which is located at www.avenirwellness.com. The inclusion of our website address in this Annual Report does not include or incorporate by reference the information on our website into this Annual Report. We also intend to disclose any amendments to our Code of Conduct and Ethics, or any waivers of its requirements, on our website.

 Board Leadership Structure and Role in Risk Oversight

 Our Board is currently chaired by Mr. Robert Davidson, who was appointed to serve in such capacity since August 11, 2022. Our amended and restated bylaws provide our Board with flexibility to combine or separate the positions of Chairman of the Board and Chief Executive Officer in accordance with its determination that utilizing one or the other structure is in the best interests of our Company. As Chairman of the Board, Mr. Davidson facilitates communications between members of our Board and works with management in the preparation of the agenda for each Board meeting. All of our directors are encouraged to make suggestions for Board agenda items or pre-meeting materials. Mr. Davidson presides over the executive sessions of the Board and serves as a liaison to our Chief Executive Officer, Ms. Duitch, and management on behalf of the independent members of the Board.

 Our Board has concluded that our current leadership structure is appropriate at this time based on their specific characteristics as described in the "Directors, Executive Officers and Corporate Governance – Directors" above for descriptions of the relevant education and experience of each member of Board of Directors. However, the Board periodically reviews our leadership structure and may make such changes in the future as it deems appropriate.

 Our Board and the Audit Committee thereof are responsible for overseeing the risk management processes on behalf of our Company. The Board and, to the extent applicable, the Audit Committee, receive and review periodic reports from management, auditors, legal counsel and others, as considered appropriate regarding our company's assessment of risks. Where applicable, the Audit Committee reports regularly to the full Board with respect to risk management processes. The Audit Committee and the full Board focus on the most significant risks facing our Company and our Company's general risk management strategy, and also ensure that risks undertaken by our Company are consistent with the Board's appetite for risk. While the Board oversees the risk management of our Company, management is responsible for day-to-day risk management processes. We believe this division of responsibilities is the most effective approach for addressing the risks facing our Company and that our Board leadership structure supports this approach.

 ITEM 11. EXECUTIVE COMPENSATION

 The following table sets forth information regarding compensation earned during 2023 and 2022 by our principal executive officer and our two most highly compensated executive officers as of the end of the 2023 fiscal year ("Named Executive Officers").

 Summary Compensation Table

 Name and Principal Position

 Year

 Salary
 ($)

 Bonus
 ($)

 Stock
 ($)

 Option
 ($) (1)

 All Other
 Compensation
 ($)

 Total
 ($)

 Nancy Duitch, Chief Executive Officer and Director

 2023

 275,000

 -

 -

 -

 -

 275,000

 2022

 254,492

 -

 -

 -

 -

 254,492

 Robert Davidson, Former Chief Executive Officer and Director (2)

 2023

 -

 -

 -

 -

 -

 -

 2022

 178,666

 -

 155,000

 37,316

 -

 370,982

 Michael Redard, Former Chief Financial Officer and Secretary (3)

 2023

 -

 -

 -

 -

 -

 -

 2022

 164,923

 -

 -

 37,045

 -

 201,968

 Mark Udell, Former Chief Accounting Officer and Treasurer (4)

 2023

 2022

 109,946

 -

 -

 4,565

 -

 114,511

 Joel Bennett, Chief Financial and Accounting Officer, Treasurer and Secretary (5)

 2023

 220,000

 -

 -

 -

 -

 220,000

 2022

 91,667

 -

 -

 2,868

 -

 94,535

 _______________
 (1)

 Amounts listed in this column represent the aggregate fair value on the date of vesting of the Company's equity awards granted to the named executive officers determined in accordance with Financial Accounting Standards Board (FASB) ASC Topic 718, Compensation-Stock Compensation (FASB ASC Topic 718). See Note 17 to our Consolidated Financial Statements included in this Annual Report for the years ended December 31, 2023 and 2022 for details as to the assumptions used to determine the fair value of these awards.

 (2)

 Mr. Davidson resigned as Chief Executive Office effective July 22, 2022 in connection with the Asset Sale and continues as a director of the Company.

 (3)

 Mr. Redard resigned effective July 22, 2022 in connection with the Asset Sale.

 (4)

 Mr. Udell resigned effective July 22, 2022 in connection with the Asset Sale.

 (5)

 Mr. Bennett was appointed as Chief Financial Officer on July 22, 2022.

 Pay Ratio

 Median Employee Pay

 CEO Pay

 Pay Ratio

 $
 100,000

 $
 275,000

 2.75:1

 Based on the SEC rules, we are required to disclose the ratio of the annual total compensation of our Chief Executive Officer ("CEO") to the annual total compensation of our median employee, excluding the salary of the CEO. We identified our median employee by reviewing the total compensation paid to all employees of the Company, excluding the CEO, and selecting the employee whose total compensation was in the middle of the range of all employees. CEO pay was based on the compensation of Ms. Duitch. The CEO pay ratio is a reasonable estimate calculated in accordance with SEC rules and is provided to help investors understand the relationship between our CEO's compensation and that of our employees. The pay ratio may not be comparable to the pay ratios of other companies due to differences in industries, sizes, and other factors.

 Outstanding Equity Awards as of December 31, 2023

 The following sets forth information regarding the outstanding equity awards held by our Named Executive Officers as of the end of our 2023 fiscal year:

 Option Awards

 Underlying Unexercised
 Options (#)

 Underlying Unexercised
 Options (#)

 Equity
 Incentive
 Plan
 Awards:
 Underlying Unexercised
 Unearned
 Options

 Option
 Price

 Option
 Expiration

 Name

 Unexercisable

 (#)

 (#)

 Date

 Joel Bennett

 200,000

 112,500

 112,500

 $
 0.34

 July 22, 2032

 Option Exercises in 2023

 There were no option exercises by our Named Executive Officers during our fiscal year ended December 31, 2023.

 Narrative Disclosure to Summary Compensation Table

 Nancy Duitch

 On March 8, 2023, the Company entered into the Employment Agreement with Ms. Duitch (the "Employment Agreement") as the Company's Chief Executive Officer effective as of January 1, 2023. The term of the Employment Agreement is for two years unless terminated earlier pursuant to the terms of the Employment Agreement, and will be automatically extended, upon the same terms and conditions, for a period of one year unless either party provides written notice of its intention not to extend the term of the Employment Agreement. The Employment Agreement provides Ms. Duitch with: (i) a base salary of $275,000 per year; and (ii) an incentive discretionary bonus, of which will be determined by the Compensation Committee of the Board of Directors of the Company (the "Compensation Committee") prior to January 31 of each year, which date may be extended to March 31 at the Compensation Committee's discretion, and the Compensation Committee will promptly provide certification following achievement of the applicable goals, which shall be based upon business plans, forecasts and metrics presented by management of the Company and approved by the Compensation Committee on an annual basis. Ms. Duitch is entitled to 20 days' vacation time during each year and other benefits as described in the Employment Agreement.

 Joel Bennett

 On July 22, 2022, the Company entered into an employment agreement with Joel Bennett to serve as the Company's Chief Financial Officer with such customary responsibilities, duties and authority normally associated with such position and as may, from time to time, be assigned to Mr. Bennett by the Board of Directors of the Company, consistent with such position. In the performance of such duties, Mr. Bennett shall report to the Chief Executive Officer and shall receive a base salary at a rate of $220,000.00 per annum (such annual base salary, as it may be adjusted from time to time, the "Annual Base Salary"). The Annual Base Salary shall be paid in equal installments in accordance with the customary payroll practices of the Company, but no less frequently than monthly. Our Board shall review Mr. Bennett's salary at least once a year and shall increase his salary if, in the sole discretion of the Board, an increase is warranted. The term of employment under the agreement (the "Term") commenced on July 22, 2022 and will continue for a period of two years, unless terminated in accordance with the agreement. Following the expiration of the initial Term, the Term shall be extended by one year unless terminated by either Mr. Bennett or the Company.

 Director Compensation

 The following Director Compensation Table sets forth information concerning compensation for services rendered to our independent directors for fiscal year 2023:

 Name

 Fees
 Earned
 or
 Paid in
 Cash
 ($)

 Stock
 ($) (1)

 Option
 ($)

 Total
 ($)

 Gene Salkind M.D.

 22,000

 20,500

 -

 42,500

 24,500

 20,500

 -

 45,000

 40,000

 22,119

 -

 62,119

 23,000

 22,119

 -

 45,119

 31,000

 24,038

 -

 55,038

 __________________
 Compensation Policy for Non-Employee Directors.

 We do have a formal policy regarding compensation for non-employee directors. Notwithstanding any other provision of the 2017 Plan to the contrary, the aggregate grant date fair value (computed as of the date of grant in accordance with generally accepted accounting principles in the United States) of all Awards granted to any nonemployee director during any fiscal year of the Company, taken together with any cash compensation paid to such nonemployee director during such fiscal year, shall not exceed $300,000.

 ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

 The following table sets forth the number of outstanding shares of common stock beneficially owned and the percentage of common stock beneficially owned, as of May 16, 2024, by:

 each person known to us to be the beneficial owner of more than five percent of our then-outstanding common stock;

 each director and Named Executive Officer; and

 all of our directors and executive officers as a group.

 The number of shares of common stock beneficially owned by each person is determined under the rules of the SEC. Under these rules, beneficial ownership includes any shares as to which the individual has sole or shared voting power or investment power and also any shares that the individual has the right to acquire by July 14], 2024 (sixty days after May 16, 2024) through the exercise or conversion of a security or other right. Unless otherwise indicated or pursuant to applicable community property laws, each person has sole investment and voting power, or shares such power with a family member, with respect to the shares set forth in the following table. The inclusion in this table of any shares deemed beneficially owned does not constitute an admission of beneficial ownership of those shares for any other purpose.

 The percentage of beneficial ownership in the table below is based on 77,993,348 shares of common stock deemed to be outstanding as of May 16, 2024.

 Unless otherwise indicated, the address of all individuals listed in the table below is c/o Avenir Wellness Solutions, Inc., 5805 Sepulveda Boulevard, Suite 500, Sherman Oaks, California 91411.

 Name and Address of Beneficial Owner

 Amount and
 Nature of
 Beneficial
 Ownership

 Percent

 Named Executive Officers and Directors

 Robert Davidson (1)

 1,296,735

 1.9
 %

 Nancy Duitch (2)

 9,805,287

 12.6
 %

 Gene Salkind, M.D. (3)

 2,829,209

 3.6
 %

 Joel Bennett (4)

 87,500

 *

 Dov Szapiro (5)

 10,564,938

 13.5
 %

 Gerald Bagg (6)

 234,286

 0.5

 Robert Costantino (7)

 1,005,507

 1.5
 %

 All executive officers and directors as a group (7 persons) (8)

 25,363,234

 32.8
 %

 Other Greater than 5% Holders

 Maci Molecule SPV, LLC (5)

 7,285,375

 9.3
 %

 Joshua Held (9)

 4,277,647

 5.5
 %

 *Less than 1%.

 (1)

 Consists of 1,296,735 shares of common stock beneficially owned by Mr. Davidson and excludes 186,364 shares of common stock underlying unvested restricted stock units not exercisable within 60 days of May 16, 2024.

 (2)

 Consists of 9,805,287 shares of common stock beneficially owned by Ms. Duitch.

 (3)

 Consists of (i) 2,542,845 shares of common stock beneficially owned by Dr. Salkind and (ii) 100,000 shares of common stock underlying stock options exercisable within 60 days of May 16, 2024 and excludes 186,364 shares of common stock underlying unvested restricted stock units exercisable not within 60 days of May 16, 2024.

 (4)

 Consists of 100,000 shares of common stock underlying stock options exercisable by Mr. Bennett within 60 days of May 16, 2024.

 (5)

 Consists of (i) 341,667 shares of common stock beneficially owned by Mr. Szapiro; (ii) 358,750 shares of common stock beneficially owned by Entourage Effect Capital, LLC ("Entourage"); (iii) 7,285,375 shares of common stock beneficially owned by Maci Molecule SPV, LLC ("Maci Molecule"); and (iv) 2,392,782 shares of common stock beneficially owned by MacArthur Investment, LLC ("MacArthur"); and excludes 186,364 shares of common stock underlying unvested restricted stock units not exercisable by Mr. Szapiro within 60 days of May 16, 2024.. Mr. Szapiro is a control person of Entourage, Maci Molecule and MacArthur and may be deemed to have voting and dispositive power over the shares. Mr. Szapiro disclaims beneficial ownership of such shares, except to the extent of his pecuniary interest therein. The address for Entourage, Maci Molecule and MacArthur is 2890 NE 187th Street, Aventura, FL 90049.

 (6)

 Consists of 234,286 shares of common stock beneficially owned by Mr. Bagg and excludes 186,36486 shares of common stock underlying unvested restricted stock units not exercisable within 60 days of May 16, 2024.

 (7)

 Consists of 1,005,507 shares of common stock beneficially owned by Mr. Costantino and excludes 186,364 shares of common stock underlying unvested restricted stock units not exercisable within 60 days of May 16, 2024.

 (8)

 Excludes 931,820 shares of common stock underlying unvested restricted stock units held by certain of our non-executive directors not exercisable within 60 days of May 16, 2024.

 (9)

 Consists of 4,277,647 shares of common stock beneficially owned by Mr. Held who is a former director of the Company, and is based on the latest information available to the Company.

 Equity Plan Information

 See Part II, Item 5 " Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchasers of Equity Securities " included in this Annual Report on Form 10-K.

 ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTORS INDEPENDENCE

 Approval for Related Party Transactions

 It is our practice and policy to comply with all applicable laws, rules and regulations regarding related-person transactions. We require that all employees, including officers and directors, disclose to the Chief Executive Officer the nature of any company business that is conducted with any related party of such employee, officer or director (including any immediate family member of such employee, officer or director, and any entity owned or controlled by such persons). If the transaction involves an officer or director of our Company, the Chief Executive Officer must bring the transaction to the attention of the Audit Committee or, in the absence of an Audit Committee the full Board, which must review and approve the transaction in writing in advance. In considering such transactions, the Audit Committee (or the full Board, as applicable) takes into account the relevant available facts and circumstances.

 Transactions with Related Parties

 On January 4, 2024, the Company entered into a secured promissory note (the "Secured January Note") with the Chief Executive Officer of Sera Labs for a principal amount of $250 thousand (the "Duitch Note") with an interest rate of 12% per annum, payable at maturity. The Duitch Note is secured by all the Company's personal property and is due on December 31, 2024.

 On April 1, 2022, the Company entered into a distribution services agreement with Advanced Legacy Technologies, LLC ("ALT") which is beneficially owned by Nancy Duitch under which ALT will provide a range of auxiliary services to Sera Labs designed to support the direct-to-consumer (DTC) sales channel, enhancing the efficiency and effectiveness of our product distribution. These services include, but are not limited to, processing customer payments, handling customer service inquiries, and managing logistics and fulfillment coordination with RT Fulfillment (RTF). ALT's role was instrumental in facilitating the seamless operation of our DTC model, acting as an extension of our operational infrastructure to ensure customer satisfaction and streamline sales processes. However, ALT does not have its own employees and the management of the aforementioned processes is performed by employees of Sera Labs. Additionally, pursuant to Section 14 – Assignment of the Agreement, Sera Labs is permitted to "assign, transfer or otherwise delegate [the] Agreement or any of its rights or obligations [under the Agreement] without the written consent of ALT", which Sera Labs did in having its employees administer the Agreement. Under Topic 606, the Company was determined to be the principal in the transactions as we control the product, pricing, and promotions offered to the customers, and we are responsible for product returns and customer satisfaction.

 The Distribution Services Agreement between Sera Labs and ALT (the "Agreement") contemplated the use by ALT of its own bank account, but it did not explicitly authorize Sera Labs employees to directly execute transactions through ALT's bank account. The authorization was granted extemporaneously by the beneficial owner of ALT, who is the chief executive officer of the Company. Such authorization was provided to help facilitate the administration of the Agreement and encompasses the following key features:

 1.

 Transaction Execution: Sera Labs employees are permitted to initiate and approve transactions related to the sales of our products, including the collection of revenues and payment of expenses associated with our direct to consumer sales channel.

 2.

 Bank Account Management: Specific protocols are outlined for the oversight and reconciliation of the bank account, ensuring transparency and accountability in its use. This includes regular auditing and reporting mechanisms to monitor the flow of funds and to ensure they are accurately attributed to the respective parties.

 3.

 Operational Integration: The intent was for the integration of ALT's services to be performed similar to TSL's operational procedures, ensuring that ALT's bank account usage is consistent with our overall business objectives and financial reporting practices.

 Compensation for such services amounts to 5% of the net proceeds received from the sale of the products. Total compensation earned for the year ended December 31, 2023 was approximately $8,500. As of December 31, 2023, unpaid net proceeds due to the Company was approximately $167,000, including $153,000 in merchant account reserves due from third-party merchant account processors.

 On July 25, 2022, the Company entered into a consulting agreement with Robert Davidson under which Mr. Davidson will provide advisory services on matters including strategic, financial, fund raising, product development and technology in exchange for compensation in the amount of $12,000 per month. The term of the agreement is through July 25, 2023 and requires Mr. Davidson provide approximately 20 to 25 hours of service per week. Total consulting expense incurred for the year ended December 31, 2023 was $63,000. As of December 31, 2023, unpaid consulting fees due to Mr. Davidson was $12,000.

 Named Executive Officers and Current Directors

 For information regarding compensation for our named executive officers and current directors, see Part III, Item 10 "Executive Compensation."

 Director Independence

 See "Directors, Executive Officers and Corporate Governance – Director Independence" and "Directors, Executive Officers and Corporate Governance – Board Committees" in Part II Item 10 above.

 ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

 The Board initially appointed RBSM LLP ("RBSM") as our independent registered public accounting firm (the "Independent Auditor") for the fiscal year ended December 31, 2022. Subsequently, prior to issuance of their opinion on our 2022 financial statements, RBSM resigned as our Independent Auditor and the Board appointed Urish Popeck & Co., LLC ("Urish") as our new Independent Auditor for 2022 and 2023. The following table sets forth the fees billed to us for professional services rendered by RBSM and Urish for the years ended December 31, 2023 and 2022:

 Services

 2023

 2022

 Audit Fees billed by RBSM (1)

 $
 65,000

 $
 178,500

 Audit Fees billed by Urish (2)

 213,891

 -

 Total fees

 $
 278,891

 $
 178,500

 ________________________
 (1)

 Audit Fees – These consisted of the aggregate fees for professional services rendered in connection with the review for the reissuance of the opinion on our annual financial statements included in our Annual Report for the year ended December 31, 2022.

 (2)

 Audit Fees – These consisted of the aggregate fees for professional services rendered in connection with (i) the audit of our annual financial statements and (ii) the review of the financial statements included in our Quarterly Reports for the quarters ended March 31, June 30 and September 30.

 Policy on Audit Committee Pre-Approval of Audit and Permissible Non-audit Services of Independent Public Accountant

 Consistent with SEC policies regarding auditor independence, the Audit Committee has responsibility for appointing, setting compensation and overseeing the work of our independent registered public accounting firm. In recognition of this responsibility, the Audit Committee has established a policy to pre-approve all audit and permissible non-audit services provided by our independent registered public accounting firm.

 Prior to engagement of an independent registered public accounting firm for next year's audit, management will submit an aggregate of services expected to be rendered during that year for each of four categories of services to the Audit Committee for approval.

 1. Audit services include audit work performed in the preparation of financial statements, as well as work that generally only an independent registered public accounting firm can reasonably be expected to provide, including comfort letters, statutory audits, attest services and consultation regarding financial accounting and/or reporting standards.

 2. Audit-Related services are for assurance and related services that are traditionally performed by an independent registered public accounting firm, including due diligence related to mergers and acquisitions, employee benefit plan audits, and special procedures required to meet certain regulatory requirements.

 3. Tax services include all services performed by an independent registered public accounting firm's tax personnel except those services specifically related to the audit of the financial statements, and includes fees in the areas of tax compliance, tax planning, and tax advice.

 4. Other Fees are those associated with services not captured in the other categories. The Company generally does not request such services from our independent registered public accounting firm.

 Prior to engagement, the Audit Committee pre-approves these services by category of service. The fees are budgeted, and the Audit Committee requires our independent registered public accounting firm and management to report actual fees versus the budget periodically throughout the year by category of service. During the year, circumstances may arise when it may become necessary to engage our independent registered public accounting firm for additional services not contemplated in the original pre-approval. In those instances, the Audit Committee requires specific pre-approval before engaging our independent registered public accounting firm.

 The Audit Committee may delegate pre-approval authority to one or more of its members. The member to whom such authority is delegated must report, for informational purposes only, any pre-approval decisions to the Audit Committee at its next scheduled meeting.

 ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

 (a) The following documents are filed as part of this Annual Report:

 1. Consolidated Financial Statements:

 Reference is made to the Index to consolidated financial statements of Avenir Wellness Solutions, Inc. under Item 8 of Part II hereof.

 2. Financial Statement Schedule:

 All schedules are omitted because they are not applicable or the amounts are immaterial or the required information is presented in the consolidated financial statements and notes thereto in Part II, Item 8 above.

 3. Exhibits:

 EXHIBIT INDEX

 Incorporated by Reference

 Exhibit
 Number

 Description of Exhibit

 Form

 File
 No.

 Filing
 Date

 Filed
 Herewith

 2.1

 Share Exchange and Conversion Agreement, among the Registrant and the parties listed therein, dated November 8, 2016

 11/15/2016

 2.2

 Agreement and Plan of Merger and Reorganization, among the Registrant and the parties listed therein, dated March 31, 2019

 8-K/A

 12/31/2019

 2.3

 Plan of Conversion, dated September 27, 2019

 10/4/2019

 2.4*

 Agreement and Plan of Merger, dated September 23, 2020, by and between CURE Pharmaceutical Holding Corp. (the "Company"), The Sera Labs, Inc. and the other parties thereto.

 10/5/2020

 2.5

 Consent and Waiver Agreement, dated February 25, 2021, by and between the Registrant and Ionic Ventures, LLC

 2/25/2021

 3.1

 Amended and Restated Certificate of Incorporation

 10/4/2019

 3.2

 Certificate of Amendment of Amended and Restated Certificate of Incorporation

 01/17/2023

 3.3

 Bylaws

 10/4/2019

 4.1

 Specimen common stock certificate

 4.2

 Description of Registrant's Securities

 4.3

 Form of Warrant to Purchase Common Stock

 11/15/2016

 4.4

 Form of Warrant to Purchase Common Stock

 12/14/2016

 4.5

 Amendment to Warrants to Purchase Common Stock.

 06/9/2020

 4.6

 Form of Common Stock Purchase Warrant

 3/26/2018

 10.1

 Agreement for Sale of Assets, dated June 28, 2016

 8/26/2016

 10.2

 Form of Share Cancellation Agreement

 11/15/2016

 10.3

 Form of Securities Purchase Agreement

 3/26/2018

 10.4

 Form of 9% Convertible Note

 3/26/2018

 10.5

 Form of Securities Purchase Agreement

 10/18/2018

 10.6

 Secured Promissory Note

 07/28/2020

 10.7

 Secured Promissory Note, dated September 25, 2020, by and between CURE Pharmaceutical Holding Corp. and Ionic Ventures, LLC.

 09/30/2020

 10.8+

 Employment Agreement, between the Registrant and Alex Katz, dated November 15, 2018

 11/20/2018

 10.9

 Securities Purchase Agreement, between the Registrant and Michael J. Willner, dated December 14, 2018

 1/7/2019

 10.10

 Advisory Consulting Agreement, between the Registrant and Michael J. Willner, dated December 14, 2018

 1/7/2019

 10.11+

 Employment Agreement between the Registrant and Michael Redard, dated May 15, 2019

 5/20/2019

 10.12

 Convertible Promissory Note, between the Registrant and Coeptis Pharmaceuticals, Inc., dated November 12, 2019

 11/14/2019

 10.13

 Convertible Demand Note, between the Registrant and Chemistry Holdings, Inc., dated March 29, 2019

 4/1/2019

 10.14+

 Amended and Restated Cure Pharmaceutical Holding Corp. 2017 Equity Incentive Plan

 10.15+

 Form of Stock Option Agreement for the Amended and Restated 2017 Equity Incentive Plan

 10.16+

 Form of Restricted Stock Award Agreement for the Amended and Restated 2017 Equity Incentive Plan

 10.17+

 Form of Restricted Stock Unit Agreement for the Amended and Restated 2017 Equity Incentive Plan

 10.18

 Form of Lock-Up Agreement.

 10/5/2020

 10.19+

 Employment Agreement, dated October 2, 2020, by and between the Company and Nancy Duitch.

 10/5/2020

 10.20

 Security Purchase Agreement.

 10.21

 Series A Convertible Note.

 10.22

 Series B Convertible Note.

 10.23

 Note Purchase Agreement.

 10.24

 Secured Promissory Note.

 10.25

 Master Netting Agreement.

 10.26

 Registration Rights Agreement.

 10.27

 Leak-Out Agreement.

 10.28

 Forbearance Agreement.

 1/7/2022

 10.29

 Asset Purchase Agreement, dated July 22, 2022, by and between CURE Pharmaceutical and Buyer.

 10.30

 Promissory Note, dated July 22, 2022, issued by Buyer for the benefit of CURE Pharmaceutical.

 10.31

 Side Letter, dated July 22, 2022, by and between the Company and Buyer.

 10.32

 Guaranty, dated July 22, 2022, by and between the Company and Buyer.

 10.33

 Transition Services Agreement, dated July 22, 2022, by and between CURE Pharmaceutical and Buyer.

 10.34

 Trademark License Agreement, dated July 22, 2022, by and between CURE Pharmaceutical and Buyer.

 10.35+

 Employment Agreement, dated July 22, 2022, by and between the Company and Joel Bennett.

 10.36+

 Employment Agreement dated as of January 1, 2023, by and between Avenir Wellness Solutions, Inc. and Nancy Duitch.

 3/8/2023

 10.37*

 Distribution Services Agreement, dated April 1, 2022, by and between The Sera Labs, Inc. and Advanced Legacy Technologies LLC

 5/16/2024

 21.1

 List of Subsidiaries of the Registrant

 x

 24.1

 Power of Attorney (included on signature page)

 x

 31.1

 Certification of Principal Executive Officer pursuant to Exchange Act Rule, 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

 x

 31.2

 Certification of Principal Financial Officer pursuant to Exchange Act Rule, 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

 x

 32.1**

 Certifications of Principal Executive Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 x

 32.2**

 Certifications of Principal Financial Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 x

 101.INS

 x

 101.SCH

 x

 101.CAL

 x

 101.DEF

 x

 101.LAB

 x

 101.PRE

 x

 x

 +

 Indicates a management contract or compensatory plan or arrangement.

 *

 Filed herewith.

 **

 The certification attached as Exhibit 32.1 that accompanies this Form 10-K is not deemed filed with the SEC and is not to be incorporated by reference into any filing of Avenir Wellness Solutions, Inc. under the Securities Act or the Exchange Act, whether made before or after the date of this Annual Report, irrespective of any general incorporation language contained in such filing.

 ITEM 16. FORM 10- K SUMMARY

 Not applicable.

 SIGNATURE S

 Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Los Angeles, California, on May 16, 2024.

 AVENIR WELLNESS SOLUTIONS, INC.

 Dated: May 16, 2024

 By:

 /s/ Nancy Duitch

 Nancy Duitch

 Chief Executive Officer

 (Principal Executive Officer)

 Each person whose signature appears below constitutes and appoints Nancy Duitch and Joel Bennett, and each of them, as their true and lawful attorneys and agents with power of substitution, to do any and all acts and things in our name and behalf in our capacities as directors and officers and to execute any and all instruments for us and in our names in the capacities indicated below, which said attorneys and agents may deem necessary or advisable to enable said corporation to comply with the Securities Exchange Act of 1934, as amended, and any rules, regulations and requirements of the Securities and Exchange Commission, in connection with this Annual Report on Form 10-K, including specifically but without limitation, power and authority to sign for us or any of us in our names in the capacities indicated below, any and all amendments hereto; and we do hereby ratify and confirm all that said attorneys and agents shall do or cause to be done by virtue hereof.

 Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Company in the capacities and on the dates indicated.

 By:

 /s/ Nancy Duitch

 Nancy Duitch

 Chief Executive Officer and Director

 By:

 /s/ Joel Bennett

 Joel Bennett

 Chief Financial Officer
 (Principal Financial Officer and Principal Accounting Officer)

 By:

 /s/ Gene Salkind, M.D.

 Gene Salkind M.D.

 By:

 /s/ Robert Costantino

 By:

 /s/ Gerald Bagg

 By:

 /s/ Robert Davidson

 By:

 /s/ Dov Szapiro

 ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

 AVENIR WELLNESS SOLUTIONS, INC. AND SUBSIDIARIES

 CONSOLIDATED FINANCIAL STATEMENTS

 Page

 REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM (PCAOB ID: 1013)

 CONSOLIDATED FINANCIAL STATEMENTS:

 Consolidated Balance Sheets

 Consolidated Statements of Operations

 Consolidated Statements of Stockholders' Equity (Deficit)

 Consolidated Statements of Cash Flows

 Notes to Consolidated Financial Statements

 F-7 to F-42

 Report of Independent Registered Public Accounting Firm

 Stockholders and Board of Directors
 Avenir Wellness Solutions, Inc. and Subsidiaries
 Sherman Oaks, California

 Opinion on the Consolidated Financial Statements

 We have audited the accompanying consolidated balance sheets of Avenir Wellness Solutions, Inc. and Subsidiaries (the "Company") as of December 31, 2023 and 2022, the related consolidated statements of operations, stockholders' equity (deficit), and cash flows for each of the years then ended, and the related notes (collectively referred to as the "consolidated financial statements"). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at December 31, 2023 and 2022, and the results of its operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.

 Substantial Doubt About the Company's Ability to Continue as a Going Concern – See Also Critical Audit Matters Section Below

 The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 2 to the consolidated financial statements, the Company has suffered recurring losses from operations, has an accumulated deficit, negative stockholders' equity, a working capital deficit, and expects future losses. These conditions raise substantial doubt about its ability to continue as a going concern. Management's plans in regard to these matters are also described in Note 2. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 Basis for Opinion

 These consolidated financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's consolidated financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

 We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion.

 Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

 Critical Audit Matters

 The critical audit matters communicated below are matters arising from the current period audit of the consolidated financial statements that were communicated or required to be communicated to the audit committee and that: (1) relate to accounts or disclosures that are material to the consolidated financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing separate opinions on the critical audit matters or on the accounts or disclosures to which they relate.

 Fair Value of Convertible Promissory Notes

 Critical Audit Matter Description
 As described in Notes 2 and 15 to the consolidated financial statements, as of December 31, 2023, the fair value of the Company's Convertible Promissory Notes was measured at approximately $8.1 million. The Company elected the fair value option to record its convertible promissory notes within Level 3 fair value hierarchy by utilizing Monte Carlo Simulation model, taking into consideration terms of the note, market participant inputs, market conditions, liquidity, operating results and other qualitative and quantitative factors. The Company utilized a third-party valuation specialist to assist in the determination of fair value of the convertible promissory notes.

 We identified the estimated fair value of convertible promissory notes payable as a critical audit matter because of the significant estimates and assumptions management used in the analysis performed by management to determine fair value. Performing audit procedures to evaluate the reasonableness of these estimates and assumptions required a high degree of auditor judgment and an increased extent of effort. In addition, the audit effort involved the use of professionals with specialized skill and knowledge.

 How the Critical Audit Matter was Addressed in the Audit
 Our audit procedures related to the following:

 Testing management's process for developing the fair value of the convertible promissory notes payable.

 Testing the completeness and accuracy of underlying data used in the fair value estimate.

 Evaluating the significant assumptions provided by management or developed by the third-party valuation specialist and to discern whether they are reasonable considering:

 (i)

 the current and past performance of the entity;

 (ii)

 the consistency with external market and industry data; and

 (iii)

 whether these assumptions were consistent with evidence obtained in other areas of the audit.

 Going Concern

 Critical Audit Matter Description
 As described further in Note 2 to the consolidated financial statements, the Company has suffered recurring losses from operations, has an accumulated deficit, negative stockholders' equity, a working capital deficit, and expects future losses. The ability of the Company to continue as a going concern is dependent on executing its business plan and ultimately to attain profitable operations. Accordingly, the Company has determined that these factors raise substantial doubt as to the Company's ability to continue as a going concern for a period of one year from the issuance of these financial statements. Management intends to continue to fund its business by way of public or private offerings of the Company's stock or through loans from private investors, in order satisfy the Company's obligations as they come due for at least one year from the consolidated financial statement issuance date. However, the Company has not concluded that these plans alleviate the substantial doubt related to its ability to continue as a going concern.

 How the Critical Audit Matter was Addressed in the Audit
 We determined the Company's ability to continue as a going concern is a critical audit matter due to the estimation and uncertainty regarding the Company's available capital and the risk of bias in management's judgments and assumptions in their determination. Our audit procedures related to the Company's assertion on its ability to continue as a going concern included the following, among others:

 We performed testing procedures such as analytical procedures to identify conditions and events that indicate that there could be substantial doubt about the Company's ability to continue as a going concern for a reasonable period of time.

 We reviewed and evaluated management's plans for dealing with adverse effects of these conditions and events.

 We inquired of Company management and reviewed company records to assess whether there are additional factors that contribute to the uncertainties disclosed.

 We assessed whether the Company's determination that there is substantial doubt about its ability to continue as a going concern was adequately disclosed.

 /s/ Urish Popeck & Co., LLC

 We have served as the Company's auditor since 2023.

 Pittsburgh, Pennsylvania

 May 16, 2024

 Consolidated Balance Sheets as of December 31,
 (in thousands, except share amounts)

 2023

 2022

 ASSETS

 Current assets:

 Cash

 $

 $
 2,943

 Accounts receivable, net

 Due from related party

 Notes receivable

 2,000

 Inventory, net

 Prepaid expenses and other assets

 Total current assets

 1,956

 5,928

 Property and equipment, net

 Operating lease right-of-use asset, net

 Investments, net

 Patents, net

 Customer relationship, trade name, non-compete and other intangibles, net

 Other assets

 Total assets

 $
 2,607

 $
 6,854

 LIABILITIES AND STOCKHOLDERS' EQUITY

 Current liabilities:

 Accounts payable

 $
 2,452

 $
 1,065

 Accrued expenses

 1,342

 1,585

 Operating lease payable

 Loans payable

 Convertible promissory notes

 -

 Fair value convertible promissory notes, net

 8,099

 9,180

 Deferred revenue

 Contingent stock consideration

 -

 Total current liabilities

 12,493

 13,913

 Operating lease payable

 -

 Total liabilities

 12,493

 13,959

 Commitments and contingencies (see Note 20)

 Stockholders' equity:

 Common stock: $ 0.001 par value; authorized 150,000,000 shares; 77,993,348 and 71,426,801 shares issued and outstanding as of December 31, 2023 and 2022, respectively

 Additional paid-in capital

 113,435

 112,471

 Common stock issuable

 -

 Accumulated deficit

 ( 123,399
)

 ( 119,955
)

 Total stockholders' equity

 ( 9,886
)

 ( 7,105
)

 Total liabilities and stockholders' equity

 $
 2,607

 $
 6,854

 The accompanying notes are an integral part of these audited consolidated financial statements.

 Consolidated Statements of Operations
 For the Years Ended December 31,
 (in thousands, except share amounts)

 2023

 2022

 Revenue:

 Product sales, net of discounts, allowances and refunds

 $
 4,258

 $
 2,891

 Product sales made through related party

 2,005

 Total revenue

 4,347

 4,896

 Cost of goods sold:

 Cost of goods sold

 1,238

 1,557

 Gross profit

 3,109

 3,339

 Operating expenses:

 Selling, general and administrative expenses

 9,120

 11,725

 Impairment of goodwill

 -

 4,690

 Impairment of intangible assets

 -

 5,764

 Change in fair value of contingent stock consideration

 ( 505
)

 ( 570
)

 Total operating expenses

 8,615

 21,609

 Net operating loss

 ( 5,506
)

 ( 18,270
)

 Other income (expense):

 Interest income

 Settlement income

 -

 Gain on extinguishment of debt

 1,136

 Loss on sale of property, plant and equipment

 -

 ( 17
)

 Change in fair value of convertible promissory notes

 1,081

 Reserve on investment

 ( 147
)

 ( 71
)

 Interest expense

 ( 57
)

 ( 465
)

 Other income

 -

 Total other income (expense)

 2,065

 ( 228
)

 Loss before income taxes

 ( 3,441
)

 ( 18,498
)

 Provision for income taxes

 ( 3
)

 ( 42
)

 Loss from continuing operations

 $
)

 $
 ( 18,540
)

 Disposal group

 Loss before provision for income taxes

 -

 ( 6,404
)

 Loss on disposition

 -

 ( 565
)

 Provision for income taxes

 -

 -

 Loss from disposal group

 -

 ( 6,969
)

 $
)

 $
 ( 25,509
)

 Net loss per share – basic and diluted

 Continuing operations

 $
 ( 0.05
)

 $
 ( 0.26
)

 Disposal group

 -

 ( 0.10
)

 Net loss per share

 $
 ( 0.05
)

 $
 ( 0.36
)

 Weighted average common shares outstanding – basic and diluted

 72,091,716

 70,205,544

 The accompanying notes are an integral part of these audited consolidated financial statements.

 Consolidated Statements of Stockholders' Equity (Deficit)
 (in thousands, except share amounts)

 Additional

 Common

 Common Stock

 Paid-in

 Stock

 Accumulated

 Shares

 Par

 Capital

 Issuable

 Deficit

 Total

 Balance, December 31, 2021

 68,201,900

 110,146

 ( 94,446
)

 16,112

 Issuance of common stock for professional services

 271,666

 -

 ( 35
)

 -

 Issuance of common stock pursuant to vested restricted stock units

 588,235

 -

 -

 -

 -

 -

 Issuance of restricted stock

 700,000

 -

 -

 -

 Fair value of restricted stock units granted

 -

 -

 -

 -

 Fair value of stock options vested

 -

 -

 -

 -

 Issuance of common stock for conversion of convertible promissory notes

 1,665,000

 -

 -

 -

 -

 -

 -

 ( 25,509
)

 ( 25,509
)

 Balance, December 31, 2022

 71,426,801

 $

 $
 112,471

 $

 $
 ( 119,955
)

 $
 ( 7,105
)

 Issuance of common stock for professional services

 367,972

 -

 -

 Stock issued for earnout on the Sera Labs acquisition

 4,790,419

 -

 -

 Issuance of restricted stock units

 1,408,156

 ( 1
)

 -

 Fair value of restricted stock units granted

 -

 -

 -

 -

 Fair value of stock options vested

 Expired Stock Payable

 -

 -

 -

 ( 308
)

 -

 ( 308
)

 -

 -

 -

 -

)

)

 Balance, December 31, 2023

 77,993,348

 $

 $
 113,435

 $
 -

 $
 ( 123,399
)

 $
 ( 9,886
)

 The accompanying notes are an integral part of these audited consolidated financial statements.

 Consolidated Statements of Cash Flows
 For the Years Ended December 31,
 (in thousands)

 2023

 2022

 Loss from continuing operations

 $
)

 $
 ( 18,540
)

 Loss from disposal group

 -

 ( 6,969
)

)

 ( 25,509
)

 Adjustment to reconcile net loss to net cash used in operating activities:

 Loss on disposal of pharmaceutical assets and liabilities

 -

 Stock based compensation - services

 Write off Common Stock payable - expired

 -

 Gain from settlement of accounts payable

 -

 ( 83
)

 Gain from extinguishment of debt

 ( 1,136
)

 ( 90
)

 Change in fair value of contingent stock consideration

 ( 505
)

 ( 570
)

 Change in fair value of convertible promissory notes

 ( 1,081
)

 ( 85
)

 Reserve on investment

 Depreciation and amortization

 1,481

 Impairment of goodwill

 -

 4,690

 Impairment of intangibles other than goodwill

 -

 5,764

 Amortization of right-of-use asset

 Recovery of bad debt expense

 -

 ( 35
)

 Inventory reserve for obsolescence

 ( 70
)

 Fair value of vested stock options and restricted stock

 1,619

 Original issue discount

 -

 Change in operating assets and liabilities:

 Accounts receivable

 ( 211
)

 Inventory

 Due from related party

 ( 167
)

 Prepaid expenses and other assets

 ( 96
)

 Other assets

 -

 ( 69
)

 Accounts payable

 1,387

 ( 1,661
)

 Accrued expenses

 ( 1,858
)

 Operating lease liabilities

 ( 125
)

 ( 108
)

 Deferred Revenue

 Assets and liabilities held for sale

 -

 5,111

 Cash used in operating activities

 ( 3,843
)

 ( 10,073
)

 Cash flows from investing activities

 Investment in company

 -

 ( 53
)

 Purchase of property and equipment

 ( 2
)

 ( 1
)

 Purchase of intangible assets

 ( 52
)

 -

 Proceeds from the sale of certain pharmaceutical assets

 -

 13,891

 Collection of note receivable

 1,025

 -

 Cash provided by (used in) investing activities

 13,837

 Cash flows from financing activities

 Proceeds from notes payable – disposal group

 -

 3,702

 Proceeds from notes payable

 -

 3,935

 Repayment of notes payable

 -

 ( 6,347
)

 Proceeds from related party payable

 -

 Repayment of related party payable

 -

 ( 2,243
)

 Proceeds from loans payable

 -

 Repayment of loans payable

 ( 22
)

 ( 235
)

 Cash provided by (used in) financing activities

 ( 22
)

 ( 837
)

 Net increase (decrease) in cash and cash equivalents

 ( 2,894
)

 2,927

 Cash and cash equivalents, beginning of year

 2,943

 Cash and cash equivalents, end of year

 $

 $
 2,943

 Supplemental cash flow information

 Cash paid for interest and income taxes:

 Interest

 $

 $

 Income taxes

 $

 $
 -

 Non-cash investing and financing activities:

 Repayment of Buyer advances

 $
 -

 $
 ( 4,150
)

 Write off convertible promissory notes and accrued interest

 $
 ( 828
)

 $
 -

 Write off common stock payable

 $
 ( 308
)

 $
 -

 Common stock issued for settlement of contingent stock consideration liability

 $
 ( 355
)

 $
 -

 Common stock issued for conversion of promissory notes and accrued interest

 $
 -

 $

 Common stock received for conversion of note receivable

 $
 -

 $

 Reclassification of accrued expenses to related parties

 $
 -

 $

 The accompanying notes are an integral part of these audited consolidated financial statements.

 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 FOR THE FISCAL YEARS ENDED DECEMBER 31, 2023 AND 2022

 NOTE 1 – ORGANIZATION AND BUSINESS OPERATIONS

 Business Operations

 Avenir Wellness Solutions, Inc. ("Avenir"), its wholly-owned subsidiaries including The Sera Labs, Inc. ("Sera Labs") collectively (the "Company," "we," "our," "us," or "Avenir") is a broad platform technology company focusing on the development of nutraceutical formulation and delivery technologies in novel dosage forms to improve efficacy and enhance wellness. Our mission is to improve lives by redefining how active ingredients are delivered and experienced. Our primary business model is to develop health, wellness and beauty products using our proprietary formulations and technology as well as incubate new technologies for commercial exploitation through product development of new products to be sold under existing or new proprietary brands through Sera Labs and the licensing and/or sale of the rights to such technologies to third parties for their use. Development may include conduction of clinical trials for substantiation of the efficacy of our products.

 Sera Labs is engaged in the development, production and sale of the Company's products and is a trusted leader in the health, wellness, and beauty sectors with innovative products containing cutting-edge technology and superior ingredients. Sera Labs creates high quality products that use science-backed, proprietary oral and topical formulations. We focus on evidence-based wellness products that are differentiated by using proprietary and/or proven active ingredients that we formulate for greater stability, overall quality and increased bioavailability. Wellness and beauty products can be cosmetics, over-the-counter or dietary supplements which do not require approval from the U.S. Food and Drug Administration ("FDA") but do require following all good manufacturing practices ("GMPs"). Thus, they are less costly and faster to launch in the marketplace than pharmaceutical products. More than 25 products are sold under the brand names Seratopical, Seratopical Revolution SeraLabs, and Nutri-Strips at affordable prices, making them easily accessible on a global scale. Strategically positioned in the growth categories of beauty, health & wellness, and pet care, Sera Labs products are sold in major national drug, mass retailers, grocery chains and convenience stores. The Company also sells products under private label to major retailers and multi-level marketers, as well as direct-to-consumer ("DTC"), via online website orders, including opt-in subscriptions.

 Background

 We were incorporated in the State of Nevada on May 15, 2014. The Company was formerly named Makkanotti Group Corp. which was formed to engage in the business of manufacturing food paper bags in Nicosia, Cyprus. On November 7, 2016, the board of directors and the majority stockholder of the then outstanding shares of registrant's common stock executed a written consent to change registrant's name from "Makkanotti Group Corp." to "CURE Pharmaceutical Holding Corp." The Certificate of Amendment to Articles of Incorporation was filed with the State of Nevada on November 30, 2016. On September 27, 2019, the Company reincorporated from the State of Nevada to the State of Delaware. On October 14, 2022, the Company completed the name change from Cure Pharmaceutical Holdings Corp to Avenir Wellness Solutions, Inc.

 On November 7, 2016, we, in a reverse take-over transaction, acquired a specialty pharmaceutical and bioscience company based in California that specializes in drug delivery technologies, by executing a Share Exchange Agreement and Conversion Agreement ("Exchange Agreement") by and among us and a holder of a majority of our issued and outstanding capital stock prior to the closing (the "Majority Stockholder"), on the one hand, and Avenir Wellness Solutions of California, Inc. (f/k/a CURE Pharmaceutical Corp.) ("Avenir CA"), all of the shareholders of Avenir CA's issued and outstanding share capital (the "Avenir CA Shareholders") and the holders of certain convertible promissory notes of Avenir CA ("Avenir CA Noteholders"), on the other hand. Hereinafter, this share exchange transaction is described as the "Share Exchange."

 As a result of the Share Exchange, Avenir CA became a wholly-owned subsidiary of the Company, and the Avenir CA Shareholders and Avenir CA Noteholders became our controlling shareholders owning, at such time, approximately 65% of our issued and outstanding common stock.

 On May 14, 2019, the Company, and CURE Chemistry Inc., a Delaware corporation and wholly-owned subsidiary of the Company ("Merger Sub"), completed the transactions contemplated by the Agreement and Plan of Merger and Reorganization, dated March 31, 2019 (the "Merger Agreement"), with Chemistry Holdings, Inc., a Delaware corporation ("CHI"). As agreed in the Merger Agreement, the Company acquired CHI pursuant to a merger of the Merger Sub with and into CHI (the "Merger"). Pursuant to the Merger, CHI became a wholly-owned subsidiary of the Company and the stockholders of CHI received shares of the Company's common stock in exchange for all of the issued and outstanding shares of CHI. The assets and operations were combined with and into those of Avenir CA as of the completion of the Merger.

 On October 2, 2020, the Company completed its acquisition of Sera Labs, a Delaware corporation, pursuant to an Agreement and Plan of Merger and Reorganization, dated as of September 23, 2020 (the "Sera Labs Merger Agreement"), by and among the Company, Cure Labs, Inc., a Delaware corporation and a wholly-owned subsidiary of the Company ("Sera Labs Merger Sub"), Sera Labs and Nancy Duitch, in her capacity as the security holders representative ("Ms. Duitch"; collectively with the Company, Sera Labs and Sera Labs Merger Sub, the "Parties"). The Sera Labs Merger Agreement provided for the acquisition of Sera Labs by the Company through the merger of Sera Labs Merger Sub with and into Sera Labs, with Sera Labs surviving as a wholly-owned subsidiary of the Company (the "Sera Labs Merger").

 On July 22, 2022, Avenir completed the sale of certain assets comprising the pharmaceutical segment of the Company pursuant to an Asset Purchase Agreement (the "APA") with TF Tech Ventures, Inc. (the "Buyer"), under which the Buyer purchased certain assets (the "Asset Sale"), including certain pharmaceutical patents, trademarks, inventory and related machinery and equipment. This pharmaceutical business ceased operations as of the closing of the Asset Sale. The Company retained 15 other patents not included in the Asset Sale, which the Company expects to monetize through product development, licensing arrangements and/or the sale of such patents. See Note 21 – Discontinued Operations for additional information.

 NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 Basis of Presentation

 The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America ("GAAP"). The summary of significant accounting policies presented below is designed to assist in understanding the Company's financial statements. Such financial statements and accompanying notes are the representations of Company's management, who is responsible for their integrity and objectivity.

 Principles of Consolidation

 The consolidated financial statements include the accounts of Avenir and its wholly owned subsidiaries, Avenir CA, CHI, and Sera Labs, collectively referred to as ("Avenir", "we", "us", "our" or the "Company"). All significant inter-company balances and transactions have been eliminated in consolidation. The Company's film strip product represents the principal operations of the Company. Business acquisitions are included in the Company's consolidated financial statements from the date of the acquisition.

 Going Concern and Management's Liquidity Plans

 In accordance with the Financial Accounting Standards Board's ("FASB") standard on going concern, Accounting Standard Update, or ASU No. 2014-15, the Company assesses going concern uncertainty in its consolidated financial statements to determine if it has sufficient cash, cash equivalents and working capital on hand, including marketable equity securities, and any available borrowings on loans, to operate for a period of at least one year from the date the consolidated financial statements are issued, which is referred to as the "look-forward period" as defined by ASU No. 2014-15. As part of this assessment, based on conditions that are known and reasonably knowable to The Company, it will consider various scenarios, forecasts, projections, estimates and will make certain key assumptions, including the timing and nature of projected cash expenditures or programs, and its ability to delay or curtail expenditures or programs, if necessary, among other factors. Based on this assessment, as necessary or applicable, The Company makes certain assumptions around implementing curtailments or delays in the nature and timing of programs and expenditures to the extent The Company deems probable those implementations can be achieved and it has the proper authority to execute them within the look-forward period in accordance with ASU No. 2014-15.

 The accompanying consolidated financial statements have been prepared on the basis that we will continue as a going concern, which contemplates realization of assets and the satisfaction of liabilities in the normal course of business. As of December 31, 2023, we had an accumulated deficit of approximately $ 123.4 million and a working capital deficit of approximately $ 10.5 million. Our operating activities consume the majority of our cash resources. We anticipate that we will continue to incur operating losses and negative cash flows from operations, at least into the near future, as we execute our commercialization and development plans and strategic and business development initiatives.

 As of December 31, 2023, the Company had approximately $ 49 thousand of cash on hand. We have previously funded, and intend to continue funding, our losses primarily through the issuance of common stock and/or promissory notes, combined with or without warrants, and cash generated from our product sales and research and development and license agreements. We are currently discussing various financing alternatives with potential investors, but there can be no assurance that these funds will be available on terms acceptable to us or will be enough to fully sustain operations. We believe the funds available through these potential financings will be sufficient to meet the Company's working capital requirements during the coming year. If we are unable to raise sufficient additional funds, we will have to develop and implement a plan to extend payables, reduce expenditures, or scale back our business plan until sufficient additional capital is raised to support further operations.

 The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations. These factors raise substantial doubt about the Company's ability to continue as a going concern for one year from the issuance of the consolidated financial statements. The accompanying consolidated financial statements do not include any adjustments relating to the recoverability and classification of assets and liabilities that might be necessary if the Company is unable to continue as a going concern.

 Reclassifications

 Certain reclassifications have been made to prior year's consolidated financial statements to enhance comparability with the current year's consolidated financial statements. These reclassifications had no effect on the previously reported net loss.

 Use of Estimates

 The preparation of the accompanying consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reported period. Significant areas requiring the use of management estimates include, but are not limited to, the allowance for doubtful accounts, valuation of intangible assets and goodwill, depreciative and amortization useful lives, assumptions used to calculate the fair value of the contingent stock consideration, stock based compensation, beneficial conversion features, warrant values, valuation allowance on deferred taxes, incremental borrowing rate ("IBR") relating to leases, assumption used for discounts and returns in relation to revenue and the assumptions used to calculate derivative liabilities and fair values of the purchase price allocations and convertible promissory notes. Actual results could differ materially from such estimates under different assumptions or circumstances.

 Cash and Cash Equivalents

 The Company considers all highly liquid investments with maturities of three months or less at the time of purchase to be cash equivalents. As of December 31, 2023, and 2022, the Company had no cash equivalents. The Company maintains its cash and cash equivalents in banks insured by the Federal Deposit Insurance Corporation ("FDIC") in accounts that at times may be in excess of the federally insured limit of $ 250,000 per bank. The Company minimizes this risk by placing its cash deposits with major financial institutions. As of December 31, 2023, the Company had no deposits in excess of the federal insurance limit and at December 31, 2022, the Company had $ 2.4 million of deposits in excess of the federal insurance limit.

 Investment in Associates

 The Company follows Accounting Standards Codification ("ASC") 325-20, "Cost Method Investments" ("ASC 325-20"), to account for its ownership interest in noncontrolled entities. Under ASC 325-20, equity securities that do not have readily determinable fair values (i.e., non-marketable equity securities) and are not required to be accounted for under the equity method are typically carried at cost (i.e., cost method investments). Investments of this nature are initially recorded at cost. Income is recorded for dividends received that are distributed from net accumulated earnings of the noncontrolled entity subsequent to the date of investment. Dividends received in excess of earnings subsequent to the date of investment are considered a return of investment and are recorded as reductions in the cost of the investment. Investments are written down only when there is clear evidence that a decline in value that is other than temporary has occurred.

 Accounts Receivable

 Accounts receivable are generally unsecured. The Company closely monitors accounts receivable balances and estimates the allowance for credit losses. These estimates are based on historical collection experience and other factors, including those related to current market conditions and events. The Company's allowances for accounts receivable have not historically been material. As of December 31, 2023 and 2022 management determined that no allowances were necessary.

 Property and Equipment

 The Company capitalizes expenditures related to property and equipment, subject to a minimum rule, that have a useful life greater than one year for: (1) assets purchased; (2) existing assets that are replaced, improved or the useful lives have been extended; or (3) all land, regardless of cost. Acquisitions of new assets, additions, replacements and improvements (other than land) costing less than the minimum rule in addition to maintenance and repair costs, including any planned major maintenance activities, are expensed as incurred. Depreciation has been provided using the straight-line method on the following estimated useful lives:

 Manufacturing equipment

 5 - 7 years

 Computer and other equipment

 3 - 7 years

 Leasehold improvements

 3 - 7 years

 In accordance with ASC 360, "Property Plant and Equipment," the Company tests long-lived assets or asset groups for recoverability when events or changes in circumstances indicate that their carrying amount may not be recoverable. Circumstances which could trigger a review include, but are not limited to: significant decreases in the market price of the asset; significant adverse changes in the business climate or legal factors; accumulation of costs significantly in excess of the amount originally expected for the acquisition or construction of the asset; current period cash flow or operating losses combined with a history of losses or a forecast of continuing losses associated with the use of the asset; and a current expectation that the asset will more likely than not be sold or disposed significantly before the end of its estimated useful life.

 Leases

 Effective January 2019, the Company accounts for its leases under ASC 842. Under this guidance, arrangements meeting the definition of a lease are classified as operating or financing leases and are recorded on the consolidated balance sheet as both a right of use asset and lease liability, calculated by discounting fixed lease payments over the lease term at the rate implicit in the lease or the Company's incremental borrowing rate. Lease liabilities are increased by interest and reduced by payments each period, and the right of use asset is amortized over the lease term. For finance leases, interest on the lease liability and the amortization of the right of use asset results in front-loaded expense over the lease term. Variable lease expenses are recorded when incurred. The adoption of ASC 842 did not have a material impact to the Company's consolidated financial statements because the Company did not have any significant operating leases at the time of adoption.

 In calculating the right of use and lease liability, the Company has elected to combine lease and non-lease components. The Company excludes short-term leases having initial term of 12 months or less from the new guidance as an accounting policy election and recognizes rent expense on a straight-line basis over the lease term.

 Inventory

 Inventory is stated at the lower of cost or net realizable value ("NRV"). NRV is the amount by which the estimated selling price of the product exceeds the sum of any additional costs expected to be incurred on the sale of such products in the ordinary course of business. The Company determines the cost of its inventory, which includes amounts related to materials, direct labor, and manufacturing overhead, on a first-in, first-out basis. The Company performs an assessment of the recoverability of capitalized inventory during each reporting period. To state the inventory at the lower of cost or NRV, we maintain reserves against individual stocking units. Inventory reserves, once established, are not reversed until the related inventories have been sold or scrapped. If future demand or market conditions are less favorable than our projections, a write-down of inventory may be required, and would be reflected in cost of product revenues sold in the period the revision is made.

 Goodwill and intangible assets

 Goodwill represents the excess of the purchase price over the fair value of net identifiable assets and liabilities. Goodwill is not amortized but is tested for impairment at least annually, or if circumstances indicate its value may no longer be recoverable. Qualitative factors considered in this assessment include industry and market conditions, overall financial performance, and other relevant events and factors affecting the Company's business. Based on the qualitative assessment, if it is determined that the fair value of goodwill is more likely than not to be less than its carrying amount, the fair value of a reporting unit will be calculated and compared with its carrying amount and an impairment charge will be recognized for the amount that the carrying value exceeds the fair value.

 The Company does not have intangible assets with indefinite useful lives other than goodwill. For the years ended, December 31, 2023 and 2022, the Company recorded impairment loss on goodwill of $ 0 and $ 4.7 million, respectively, related to continuing operations. Impairment loss on goodwill related to discontinued operations included in the loss from disposal group amounted to $ 0 and $ 4.7 million for the years ended December 31, 2023 and 2022, respectively.

 Impairment of Long-Lived Assets

 Long-lived assets include equipment and intangible assets other than those with indefinite lives. We assess the carrying value of our long-lived asset groups when indicators of impairment exist and recognize an impairment loss when the carrying amount of a long-lived asset is not recoverable when compared to undiscounted cash flows expected to result from the use and eventual disposition of the asset.

 Indicators of impairment include significant underperformance relative to historical or projected future operating results, significant changes in our use of the assets or in our business strategy, loss of or changes in customer relationships and significant negative industry or economic trends. When indications of impairment arise for a particular asset or group of assets, we assess the future recoverability of the carrying value of the asset (or asset group) based on an undiscounted cash flow analysis. If carrying value exceeds projected, net, undiscounted cash flows, an additional analysis is performed to determine the fair value of the asset (or asset group), typically a discounted cash flow analysis, and an impairment charge is recorded for the excess of carrying value over fair value. Impairment loss on other intangibles amounted to $ 0 and $ 5.8 million for the years ended December 31, 2023 and 2022, respectively.

 Contingent consideration liabilities

 Certain of the Company's business acquisitions involved the potential for future payment of consideration to former selling stockholders in amounts determined upon attainment of revenue and gross margin milestones from product sales. The fair value of such liabilities is determined using unobservable inputs. These inputs include the estimated amount and timing of projected cash flows and the risk-adjusted discount rate used to present value the cash flows. These obligations are referred to as contingent consideration.

 ASC 805, "Business Combinations," requires that contingent consideration be estimated and recorded at fair value as of the acquisition date as part of the total consideration transferred. Contingent consideration is an obligation of the acquirer to transfer additional assets or equity interests to the selling stockholders in the future if certain future events occur or conditions are met, such as: (i) the attainment of product development milestones; and/or (ii) the achievement of components of earnings, such as "earn-out" provisions or percentage of future revenue.

 The fair value of contingent consideration after the acquisition date is reassessed by the Company as changes in circumstances and conditions occur, with the subsequent change in fair value recorded in the consolidated statements of operations. Changes in key assumptions can materially affect the estimated fair value of contingent consideration liabilities and, accordingly, the resulting gain or loss that the Company records in its consolidated financial statements. The Company had no contingent consideration liabilities as of December 31, 2023.

 Related Parties

 Parties are considered to be related to the Company if the parties that, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests.

 Revenue Recognition

 The Company recognizes revenue in accordance with ASC 606, "Revenue Recognition." Revenues under Topic 606 are required to be recognized either at a "point in time" or "over time," depending on the facts and circumstances of the arrangement, and are evaluated using a five-step model.

 To achieve the core principle of Topic 606, we performed the following five steps:

 Identify the contract(s) with customer;

 Identify the performance obligations in the contract;

 Determine the transactions price;

 Allocate the transactions price to the performance obligations in the contract; and

 Recognize revenue when (or as) we satisfy a performance obligation.

 Under Topic 606, the Company recognizes revenue as, or when, we satisfy performance obligations under a contract. We account for a contract when the parties approved the contract and are committed to perform on it, the rights of each party and the payment terms are identified, the contract has commercial substance and it is probable that we will collect substantially all of the consideration. A performance obligation is a promise in a contract to transfer a distinct good or service, or a series of distinct goods or services, to a customer. The transaction price of a contract must be allocated to each performance obligation and recognized as the performance obligation is satisfied. In essence, we recognize revenue when or as control of the promised goods or services transfer to the customer.

 Sera Labs Revenue

 Sera Labs recognizes revenue as, or when, we satisfy performance obligations under a contract. We account for a contract when the parties approved the contract and are committed to perform on it, the rights of each party and the payment terms are identified, the contract has commercial substance and it is probable that we will collect substantially all of the consideration. A performance obligation is a promise in a contract to transfer a distinct good or service, or a series of distinct goods or services, to a customer. The transaction price of a contract must be allocated to each performance obligation and recognized as the performance obligation is satisfied. In essence, we recognize revenue when or as control of the promised goods or services transfer to the customer.

 Advanced Legacy Technologies LLC (ALT)

 In April 2022, ALT was engaged by the Company to provide a range of auxiliary services to Sera Labs designed to support the direct-to-consumer (DTC) sales channel, enhancing the efficiency and effectiveness of our product distribution. These services include, but are not limited to, processing customer payments, handling customer service inquiries, and managing logistics and fulfillment coordination with RT Fulfillment (RTF). ALT's role was instrumental in facilitating the seamless operation of our DTC model, acting as an extension of our operational infrastructure to ensure customer satisfaction and streamline sales processes. However, ALT does not have its own employees and the management of the aforementioned processes is performed by employees of Sera Labs. Additionally, pursuant to Section 14 – Assignment of the Agreement, Sera Labs is permitted to "assign, transfer or otherwise delegate [the] Agreement or any of its rights or obligations [under the Agreement] without the written consent of ALT", which Sera Labs did in having its employees administer the Agreement. Under Topic 606, the Company was determined to be the principal in the transactions as we control the product, pricing, and promotions offered to the customers, and we are responsible for product returns and customer satisfaction.

 The Distribution Services Agreement between Sera Labs and ALT (the "Agreement") contemplated the use by ALT of its own bank account, but it did not explicitly authorize Sera Labs employees to directly execute transactions through ALT's bank account. The authorization was granted extemporaneously by the beneficial owner of ALT, who is the chief executive officer of the Company. Such authorization was provided to help facilitate the administration of the Agreement and encompasses the following key features:

 1.

 Transaction Execution: Sera Labs employees are permitted to initiate and approve transactions related to the sales of our products, including the collection of revenues and payment of expenses associated with our direct-to-consumer sales channel.

 2.

 Bank Account Management: Specific protocols are outlined for the oversight and reconciliation of the bank account, ensuring transparency and accountability in its use. This includes regular auditing and reporting mechanisms to monitor the flow of funds and to ensure they are accurately attributed to the respective parties.

 3.

 Operational Integration: The intent was for the integration of ALT's services to be performed similar to TSL's operational procedures, ensuring that ALT's bank account usage is consistent with our overall business objectives and financial reporting practices.

 Revenue Recognition

 Revenue from eCommerce sales, including direct-to-consumer sales, are recognized upon receipt of the merchandise by the customer. Sera Labs recognizes revenue in its DTC sales channel based on the principle that control of the specified goods is transferred to the customer. With the Power Keto and Immunity nutraceutical products which were facilitated through ALT, this control is evidenced through our agreement with RT Fulfillment (RTF), which stipulates that TSL has the unilateral ability to direct RTF to produce and ship the products directly to the customer upon order receipt. Despite RTF retaining legal title to the products until the point of sale, the immediate transfer of legal title from TSL to the customer upon sale (flash title transfer) demonstrates Sera Labs' control over the goods.

 Key factors supporting our determination as the principal in the ALT transactions include:

 Primary Responsibility for Goods and Services: Under the terms of the Agreement, Sera Labs has ultimate responsibility for the specified goods' delivery and quality, indicating our control over the goods before they are transferred to the customer.

 Inventory Risk: Under the terms of the Agreement, Sera Labs bears ultimate inventory risk before the goods are transferred to customers, as evidenced by our commitment to purchase the goods from RTF upon receiving a customer order.

 Pricing Discretion: Under the terms of the Agreement, Sera Labs has the sole discretion to establish the pricing for the specified goods, further supporting our role in directing the use of and obtaining the benefits from the sale of these goods.

 These factors affirm the position of Sera Labs as the principal in the transactions under ASC 606, ensuring the correct recognition of revenue on a gross basis.

 We also elected to adopt the practical expedient related to shipping and handling fees which allows us to account for shipping and handling activities that occur after control of the related good transfers as fulfillment activities instead of assessing such activities as performance obligations. Therefore, shipping and handling activities are considered part of the Company's obligation to transfer the products and therefore are recorded as direct selling expenses, as incurred. Shipping revenue is recorded upon delivery to the customer.

 Practical Expedients and Exemptions

 The Company has elected certain practical expedients and policy elections as permitted under ASC Topic 606 as follows:

 The Company adopted the practical expedient related to not adjusting the promised amount of consideration for the effects of a significant financing component if the period between transfer of product and customer payment is expected to be less than one year at the time of contract inception;

 The Company made the accounting policy election to exclude any sales and similar taxes from the transaction price; and

 The Company adopted the practical expedient not to disclose the value of unsatisfied performance obligations for contracts with an original expected length of one year or less.

 Sales Tax

 The transaction price is the amount of consideration to which the Company expects to be entitled in exchange for transferring the promised goods or services to a customer, excluding sales taxes. The net amount of sales tax payable to the taxation authority is included in accrued expenses in the balance sheet.

 Sales Returns, Discounts and Warranties

 Sales returns, discount and warranties are considered variable consideration under ASC 606. The Company reduces revenue for estimated future returns, discounts and warranties which may occur with distributors and retailers. When evaluating the adequacy of sales returns, discounts and warranties, the Company analyzes the following: historical credit allowances, current sell-through of inventory of the Company's products, current trends in retail industry, changes in customer demand, acceptance of products, and other related factors.

 Cost to Obtain a Contract

 The Company pays sales commission to its employees and outside sales representatives for contracts that they obtain relating to wholesale sales of its products. The Company applies the optional practical expedient to immediately expense costs to obtain a contract if the amortization period of the asset that would have been recognized is one year or less. As such, sales commissions are immediately recognized as an expense and included as part of sales and marketing expenses.

 Deferred Revenue

 Advance payments and billings in excess of revenue recognized represent contract liabilities and are recorded as deferred revenue when customers remit contractual cash payments in advance before we satisfy performance obligations under contractual arrangements. Deferred revenue is derecognized when revenue is recognized, and the performance obligation is satisfied by us. Deferred revenue is generally classified as current based on the timing of when the Company expects to recognize revenue.

 The following table summarizes the changes in deferred revenue during the years ended December 31, 2023 and 2022 (in thousands):

 Balance as of December 31, 2021

 $

 Additions

 Customer deposits returned

 -

 Transfers to Revenue

 ( 146
)

 Contract liabilities not transferred

 Balance as of December 31, 2022

 $

 Additions

 Customer deposits returned

 -

 Transfers to Revenue

 ( 172
)

 Contract liabilities not transferred

 -

 Balance as of December 31, 2023

 $

 Cost of Revenue

 Cost of revenue primarily consists of third-party manufacturing costs for our products.

 Marketing and Advertising Expense

 The Company expenses marketing, promotions and advertising costs as incurred. Such costs are included in selling, general and administrative expenses in the accompanying consolidated statements of operations. The Company recorded marketing and advertising expense of $ 2.8 million and $ 2.2 million for the years ended December 31, 2023 and 2022, respectively.

 Research and Development

 Costs incurred in connection with the development of new products and processes are charged to research and development expenses as incurred. The Company recorded research and development expenses of $ 0 and $ 492 thousand for the years ended December 31, 2023 and 2022, respectively. Research and development expenses for 2022 are presented as part of the loss from disposal group in the consolidated statements of operations.

 Income Taxes

 The utilizes FASB ASC 740, "Income Taxes," which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax assets and liabilities are determined based on the difference between the tax basis of assets and liabilities and their financial reporting amounts based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. A valuation allowance is recorded when it is "more likely-than-not" that a deferred tax asset will not be realized.

 The Company generated a deferred tax asset through net operating loss carry-forwards. However, a valuation allowance of 100 % of the deferred tax asset has been established due to the uncertainty of the Company's realization of the net operating loss carry-forwards prior to their expiration.

 On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security Act (the "CARES Act") was enacted in response to the outbreak COVID-19. The CARES Act lifts certain deduction limitations originally imposed by the Tax Cuts and Jobs Act of 2017 (the "2017 Tax Act"). Under the CARES Act, net operating losses ("NOLs") arising in tax years beginning after December 31, 2017 and before January 1, 2021 may be carried back to each of the five tax years preceding the tax year of such loss. Moreover, under the 2017 Tax Act as modified by the CARES Act, federal NOLs of our corporate subsidiaries generated in tax years ending after December 31, 2017, may be carried forward indefinitely, but the deductibility of federal NOLs, particularly for tax years beginning on or after January 1, 2021, may be limited. The accounting for the material income tax impacts has been reflected in the financial statements for years ended December 31, 2023 and 2022

 Stock-Based Compensation

 Stock-based compensation is accounted for based on the requirements of the Share-Based Payment Topic of ASC 718, "Stock Compensation," which requires recognition in the consolidated financial statements of the cost of employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). ASC 718 also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award.

 Pursuant to ASC 2018-07 ("Topic 718") for share-based payments to employees, consultants and other third-parties, compensation expense is determined at the "measurement date." The expense is recognized over the vesting period of the award. Until the measurement date is reached, the total amount of compensation expense remains uncertain. The Company initially records compensation expense based on the fair value of the award at the grant date. The Company uses the Black-Scholes option valuation model for estimating fair value at the date of grant.

 The Company accounts for restricted stock awards and stock options issued at fair value on the grant date, based on the closing stock price of the Company's common stock reported on the applicable OTC market. Compensation expense is recognized for the portion of the award that is ultimately expected to vest over the period during which the recipient renders the required services to the Company generally using the straight-line single option method.

 In the case of award modifications, the Company accounts for the modification in accordance with Accounting Standards Update ("ASU") No. 2017-09, "Compensation-Stock Compensation (Topic 718): Scope of Modification Accounting," whereby the Company recognizes the effect of the modification in the period the award is modified.

 As of January 1, 2019, the Company adopted ASU No. 2018-07, "Compensation-Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting," which aligns the accounting of share-based payment awards issued to employees and nonemployees. The adoption did not materially impact our consolidated financial statements.

 Business combinations

 The results of businesses acquired in a business combination are included in the Company's consolidated financial statements from the date of acquisition. Purchase accounting results in assets and liabilities of an acquired business being recorded at their estimated fair values on the acquisition date. Any excess consideration over the value of the assets acquired and liabilities assumed is recognized as goodwill.

 Fair value measurements

 The Company follows FASB ASC 820, "Fair Value Measurements and Disclosures" ("ASC 820"), for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements and establishes a framework for measuring fair value and expands disclosure about such fair value measurements. ASC 820 establishes a single authoritative definition of fair value, sets out a framework for measuring fair value and expands on required disclosures about fair value measurement. Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible. ASC 820 describes a fair value hierarchy based on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure fair value, which are the following:

 Level 1 – Quoted prices in active markets for identical assets and liabilities.

 Level 2 – Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted market prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

 Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

 When a part of the purchase consideration consists of shares of the Company common stock, the Company calculates the purchase price attributable to those shares, a Level 1 security, by determining the fair value of those shares quoted on the applicable OTC market as of the acquisition date. The Company recognizes estimated fair values of the tangible assets and identifiable intangible assets acquired, including in-process research and development, and liabilities assumed, including any contingent consideration, as of the acquisition date. Goodwill is recognized as any amount of the fair value of the tangible and identifiable intangible assets acquired and liabilities assumed in excess of the consideration transferred. ASC 805 precludes the recognition of an assembled workforce as an asset, effectively subsuming any assembled workforce value into goodwill.

 In determining fair value, the Company utilizes valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible, and also considers counterparty credit risk in its assessment of fair value. As of December 31, 2023 and 2022, the Company had no financial assets recorded at fair value on a recurring basis. As of December 31, 2023 and 2022, the Company fair valued the Series A and Series B Notes and the contingent stock consideration for which we elected the fair value option. These liabilities are measured at fair value using either Black-Scholes model or Monte Carlo simulation model as a Level 3 input. The Company also has certain derivative liabilities and contingent consideration liabilities which are carried at fair value based on Level 3 inputs.

 The carrying amounts of cash equivalents, prepaid expenses and other current assets, accounts payable, accrued expenses and other current liabilities approximate fair values because of the short-term nature of these items.

 The fair value of contingent stock consideration is evaluated each reporting period using projected financial information, discount rates, and key inputs. Projected contingent payment amounts are discounted back to the current period using a discount rate. Financial information is based on the Company's most recent internal forecasts. Changes in projected financial information, the Company's stock price, discount rate and time for settlement of milestones and earn outs may result in higher or lower fair value measurements. Increases (decreases) in any of those inputs in isolation may result in a significantly lower (higher) fair value measurement. For the period from January 1, 2022 to December 31, 2022, the Company's stock price, volatility percentage and the weighted average present value probability of each the various estimates of milestones, earn-out amounts and achievements being accomplished resulted in a decrease of the fair value of the contingent stock consideration. 4.8 million shares of stock were issued as of December 31, 2023, per the earn-out amounts and achievements accomplished.

 The Company has elected the fair value option to account for the Series A and B Notes that were issued on October 30, 2020 and records this at fair value with changes in fair value recorded in the consolidated statements of operations. As a result of applying the fair value option, direct costs and fees related to the Series A and B Notes were recognized in earnings as incurred and not deferred. As of December 31, 2023, due to the default status of the Series A and B Notes, the Company has valued the Series A and B Notes with consideration of the terms under an existing default. This was evaluated by the Company's management and their third-party valuation firm. However, in light of the prior forbearance agreement, litigation filed by the Company, and communications between the Company and the Investor the likelihood of settlement under those terms was considered remote.

 The following table summarizes fair value measurements by level at December 31, 2023 for assets and liabilities measured at fair value on a recurring basis (in thousands):

 Total

 Level 1

 Level 2

 Level 3

 Fair value of contingent stock consideration

 $
 -

 $
 -

 $
 -

 $
 -

 Fair value of Series A Note

 $
 4,597

 $
 -

 $
 -

 $
 4,597

 Fair value of Series B Note

 $
 3,502

 $
 -

 $
 -

 $
 3,502

 The following table summarizes fair value measurements by level as of December 31, 2022 for assets and liabilities measured at fair value on a recurring basis (in thousands):

 Total

 Level 1

 Level 2

 Level 3

 Fair value of contingent stock consideration

 $

 $
 -

 $
 -

 $

 Fair value of Series A Note

 $
 5,221

 $
 -

 $
 -

 $
 5,221

 Fair value of Series B Note

 $
 3,959

 $
 -

 $
 -

 $
 3,959

 The following table summarizes the changes in Level 3 financial instruments during the years ended December 31, 2023 and 2022 (in thousands):

 Fair value of Series A and B Notes as of December 31, 2021

 $
 9,932

 Change in fair value of Series A Note

 2,146

 Change in fair value of Series B Note

 ( 2,232
)

 Conversion of Series A Note

 -

 Conversion of Series B Note

 ( 666
)

 Fair value of Series A and B Notes as of December 31, 2022

 9,180

 Change in fair value of Series A Note

 ( 624
)

 Change in fair value of Series B Note

 ( 457
)

 Fair value of Series A and B Notes as of December 31, 2023

 $
 8,099

 Financial instruments measured at fair value are classified in their entirety based on the lowest level of input that is significant to the fair value measurement. The Series A and Series B Notes are measured at fair value using the Monte Carlo simulation valuation methodology. A summary of the weighted average (in aggregate) significant unobservable inputs (Level 3 inputs) used in measuring the Company's derivative liabilities that are categorized within Level 3 of the fair value hierarchy is as follows for December 31:

 Date of valuation

 2023

 2022

 Stock price

 $
 0.0744

 $
 0.25

 Conversion price

 $
 1.32

 $
 1.32

 Term (in years) – Series A Note

 0.0

 0.0

 Term (in years) – Series B Note

 0.0

 0.0

 Volatility – Series A Note

 78.0
 %

 85.0
 %

 Volatility – Series B Note

 78.0
 %

 85.0
 %

 Risk-free interest rate – Series A Note

 5.13
 %

 4.6
 %

 Risk-free interest rate – Series B Note

 5.13
 %

 4.6
 %

 Interest rate

 18.0
 %

 18.0
 %

 The Company recorded an aggregate gain of $ 1.1 million and $ 85 thousand due to the changes in fair value of the Series A and B Notes for the years ended December 31, 2023 and 2022, respectively.

 Beneficial Conversion Feature

 If the conversion features of conventional convertible debt provide for a rate of conversion that is below market value, this feature is characterized as a beneficial conversion feature ("BCF"). A BCF is recorded by the Company as a debt discount pursuant to ASC Topic 470-20, "Debt with Conversion and Other Options." In those circumstances, the convertible debt is recorded net of the discount related to the BCF and the Company amortizes the discount to interest expense over the life of the debt using the effective interest method.

 Series A and Series B Notes

 As described further in Note 15, the Company has elected the fair value option to record its Series A and Series B convertible debentures, which were issued in October 2020. The fair value of the Notes is classified within Level 3 of the fair value hierarchy because the fair values were estimated utilizing a Monte Carlo simulation model. Accordingly, the notes are marked-to-market at each reporting date with the change in fair value reported as a gain (loss) in the Consolidated Statement of Operations. All issuance costs related to the debentures were expensed as incurred in the Consolidated Statement of Operations.

 Accounting for Warrants

 The Company determines the accounting classification of warrants it issues, as either liability or equity classified, by first assessing whether the warrants meet liability classification in accordance with ASC 480-10, "Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity," then in accordance with ASC 815-40, "Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company's Own Stock." Under ASC 480, warrants are considered liability classified if the warrants are mandatorily redeemable, obligate the Company to settle the warrants or the underlying shares by paying cash or other assets, or warrants that must or may require settlement by issuing variable number of shares. If warrants do not meet liability classification under ASC 480-10, the Company assesses the requirements under ASC 815-40, which states that contracts that require or may require the issuer to settle the contract for cash are liabilities recorded at fair value, irrespective of the likelihood of the transaction occurring that triggers the net cash settlement feature. If the warrants do not require liability classification under ASC 815-40, and in order to conclude equity classification, the Company also assesses whether the warrants are indexed to its common stock and whether the warrants are classified as equity under ASC 815-40 or other applicable GAAP. After all relevant assessments, the Company concludes whether the warrants are classified as liability or equity. Liability classified warrants require fair value accounting at issuance and subsequent to initial issuance with all changes in fair value after the issuance date recorded in the statements of operations. Equity classified warrants only require fair value accounting at issuance with no changes recognized subsequent to the issuance date. The Company does not have any liability classified warrants as of any period presented.

 Derivative Liabilities

 ASC 815-40 requires that embedded derivative instruments be bifurcated and assessed, along with free-standing derivative instruments such as warrants, on their issuance date and in accordance with ASC 815-40-15 to determine whether they should be considered a derivative liability and measured at their fair value for accounting purposes. In determining the appropriate fair value, the Company uses the Black-Scholes option pricing formula and present value pricing.

 Contingencies

 We are exposed to claims and litigation arising in the ordinary course of business and use various methods to resolve these matters in a manner that we believe serves the best interest of our shareholders and other constituents. When a loss is probable, we record an accrual based on the reasonably estimable loss or range of loss. When no point of loss is more likely than another, we record the lowest amount in the estimated range of loss and, if material, disclose the estimated range of loss. We do not record liabilities for reasonably possible loss contingencies, but do disclose a range of reasonably possible losses if they are material and we are able to estimate such a range. If we cannot provide a range of reasonably possible losses, we explain the factors that prevent us from determining such a range. Historically, adjustments to our estimates have not been material. We believe the recorded reserves in our consolidated financial statements are adequate in light of the probable and estimable liabilities. We do not believe that any of these identified claims or litigation will be material to our results of operations, cash flows, or financial condition. Gain contingencies are recorded when the ultimate resolution of the contingency is resolved.

 Net Loss per Common Share

 We use ASC 260, "Earnings Per Share" for calculating the basic and diluted earnings (loss) per share. We compute basic earnings (loss) per share by dividing net income (loss) by the weighted average number of common shares outstanding. Diluted earnings (loss) per share is computed based on the weighted average number of shares of common stock plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares include outstanding exercisable stock options, warrants and convertible notes payable. For periods with a net loss, basic and diluted loss per share is the same, in that any potential common stock equivalents would have the effect of being anti-dilutive in the computation of net loss per share.

 Securities that could potentially dilute income (loss) per share in the future were not included in the computation of diluted income (loss) per share because their inclusion would be anti-dilutive as follows as of December 31:

 2023

 2022

 Vested stock options from the Company's 2017 Equity Incentive Plan

 1,425,324

 1,107,980

 Warrants

 Shares to be issued upon conversion of convertible notes

 -

 416,667

 Total

 1,737,824

 1,837,147

 In connection with the Sera Labs Merger, Sera Labs security holders received 4,790,419 shares of the Company's common stock (the "Clawback Shares") on December 31, 2023 based on the achievement of certain sales and gross margin milestones. Due to the uncertainty of the number of Clawback Shares to be issued in 2022, no Clawback Shares were included in the table above in 2022. Our chief executive officer who is also a board member is the beneficial owner of the security holders and is therefore the beneficial owner of the Clawback Shares issued.

 The Series A and B Notes (other than restricted amounts under a Series B Note) are convertible, at the option of the Investor, into shares of Common Stock at a conversion price of $1.32 per share. The conversion price is subject to full ratchet antidilution protection upon any transaction in which the Company is deemed to have granted, issued or sold, any shares of Common Stock. If the Company enters into any agreement to issue any variable rate securities, other than a bona fide at-the-market offering or equity line of credit, the Investor has the additional right to substitute such variable price (or formula) for the conversion price. If an Event of Default has occurred under the Convertible Notes, the Investor may elect to alternatively convert the Convertible Notes at the redemption premium described therein. Due to the uncertainty of the number of shares to be issued, the shares to be issued from the conversion of the Series A and B Notes were also not included in the table above.

 Segment Reporting

 The Company uses the "management approach" to identify its reportable segments. The management approach designates the internal organization used by management for making operating decisions and assessing performance as the basis for identifying the Company's reportable segments. Using the management approach, the Company determined that it does not have reportable segments.

 Recent Accounting Pronouncements

 Recently Adopted Accounting Standards Financial Instruments – Credit Losses. The Financial Accounting Standards Board ("FASB") issued five Accounting Standards Updates ("ASUs") related to financial instruments – credit losses. The ASUs issued were: (1) in June 2016, ASU 2016-13, "Financial Instruments – Credit Losses ("ASC 326"): Measurement of Credit Losses on Financial Instruments," (2) in November 2018, ASU 2018-19, "Codification Improvements to Topic 326, Financial Instruments—Credit Losses," (3) in April 2019, ASU 2019-04, "Codification Improvements to Topic 326, Financial Instruments—Credit Losses, Topic 815, Derivatives and Hedging, and Topic 825, Financial Instruments," (4) in May 2019, ASU 2019-05, "Financial Instruments – Credit Losses (Topic 326): Targeted Transition Relief" and (5) in November 2019, ASU 2019-11, "Codification Improvements to Topic 326, Financial Instruments—Credit Losses." Additionally, in February and March 2020, the FASB issued ASU 2020-02, "Financial Instruments—Credit Losses (Topic 326) and Leases ("ASC 842"): Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin No. 119 and Update to SEC Section on Effective Date Related to Accounting Standards Update No. 2016-02, Leases ("ASC 842") and ASU 2020-03, "Codification Improvements to Financial Instruments," respectively, which include amendments to ASC 326.

 ASU 2016-13 is intended to improve financial reporting by requiring timelier recording of credit losses on loans and other financial instruments held by financial institutions and other organizations. ASU 2018-19 clarifies that receivables arising from operating leases are not within the scope of the credit losses standard, but rather, should be accounted for in accordance with the leasing standard. ASU 2019-04 clarifies and improves areas of guidance related to the recently issued standards on financial instruments – credit losses, derivatives and hedging, and financial instruments. ASU 2019-05 provides entities that have certain instruments within the scope of ASC Subtopic 326-20, Financial Instruments—Credit Losses—Measured at Amortized Cost, with an option to irrevocably elect the fair value option in Subtopic 825- 10, Financial Instruments—Overall. ASU 2019-11 clarifies guidance around how to report expected recoveries among other narrow-scope and technical improvements. ASU 2020-02 adds a SEC paragraph pursuant to the 7 Table of Contents issuance of SEC Staff Accounting Bulletin No. 119 on loan losses to FASB Codification ASC 326 and updates the SEC section of the Codification for the change in the effective date of ASC 842. ASU 2020-03 makes narrow-scope improvements to various aspects of the financial instrument guidance as part of the FASB's ongoing Codification improvement project aimed at clarifying specific areas of accounting guidance to help avoid unintended application. The Company adopted the applicable guidance in ASU 2016-13, ASU 2018-19, ASU 2019-04, ASU 2019-05, ASU 2019-11, ASU 2020-02 and ASU 2020-03 on January 1, 2023, and the adoption did not have a material impact on its consolidated financial statements and related disclosures.

 In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosure, to require a public entity to disclose significant segment expenses and other segment items on an annual and interim basis and to provide in interim periods all disclosures about a reportable segment's profit or loss and assets that are currently required annually. Public entities with a single reportable segment are required to provide the new disclosures and all the disclosures required under ASC 280. The guidance is effective for fiscal years beginning after December 15, 2023, and interim periods within fiscal years beginning after December 15, 2024, on a retrospective basis. The Company operates as a single segment and will evaluate additional segment disclosure requirements as it expands its operations.

 In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, to enhance the transparency and decision-usefulness of income tax disclosures, particularly in the rate reconciliation table and disclosures about income taxes paid. The ASU's amendments are effective for annual periods beginning after December 15, 2024 on a prospective basis. Early adoption is permitted. The Company is currently evaluating the impact of adopting this ASU on its financial statements and related disclosures.

 In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, to enhance the transparency and decision-usefulness of income tax disclosures, particularly in the rate reconciliation table and disclosures about income taxes paid. The ASU's amendments are effective for annual periods beginning after December 15, 2024 on a prospective basis. Early adoption is permitted. The Company is currently evaluating the impact of adopting this ASU on its financial statements and related disclosures.

 NOTE 3 – ACCOUNTS RECEIVABLE

 Accounts receivable consisted of the following as of December 31 (in thousands):

 2023

 2022

 Customer billed

 $

 $

 Allowance for doubtful accounts

 -

 -

 Accounts receivable, net

 $

 $

 Customer billed accounts receivable represents amounts billed to customers that have yet to be collected.

 Allowances for doubtful accounts have been determined through specific identification of amounts considered to be uncollectible and potential write-offs, plus a non-specific allowance for other amounts for which some potential loss has been determined to be probable based on current and past experience.

 NOTE 4 – PREPAID EXPENSES AND OTHER ASSETS

 Prepaid expenses and other current assets consisted of the following as of December 31 (in thousands):

 2023

 2022

 Prepaid insurance

 $

 $

 Prepaid expenses

 Prepaid media advertising

 -

 Other current assets

 Prepaid expenses and other current assets

 $

 $

 NOTE 5 – INVENTORY

 Inventory consists of packaging components and finished goods. The Company's inventory is stated at the lower of cost (FIFO cost basis) or net realized value.

 The carrying value of inventory consisted of the following as of December 31 (in thousands):

 2023

 2022

 Packaging components and raw materials

 $

 $

 Finished goods

 Reserve for obsolescence

 ( 293
)

 ( 363
)

 Inventory, net

 $

 $

 For the years ended December 31, 2023 and 2022, inventory reserve adjustments amounted to $ 88 thousand and $ 359 thousand, respectively

 NOTE 6 – PROPERTY AND EQUIPMENT

 Property and equipment consisted of the following as of December 31 (in thousands):

 2023

 2022

 Computer and other equipment

 $

 $

 Less accumulated depreciation

 ( 5
)

 ( 4
)

 Property and equipment, net

 $

 $

 For the years ended December 31, 2023 and 2022, depreciation expense amounted to $ 1 thousand and $ 1 thousand, respectively.

 NOTE 7 – NOTE RECEIVABLE

 On July 22, 2022, the Company received a promissory note in the amount of $ 2.0 million in connection with the Asset Sale. The note, which bears interest at 2.37 % per annum and 2.63 % in the event of default, was due on or before July 22, 2023. As of December 31, 2023, the note was in default and as of the filing date of this Annual Report, the note has been paid in full.

 Accrued interest income as of December 31, 2023 and 2022 was $ 62 thousand and $ 33 thousand respectively.

 Note receivable consisted of the following as of December 31 (in thousands):

 2023

 2022

 TF Tech Ventures, Inc.

 $

 $

 2,000

 Less: Current portion of note receivable

 ( 975
)

 ( 2,000

 Note receivable, non-current portion

 $
 -

 $
 -

 NOTE 8 - GOODWILL AND INTANGIBLE ASSETS

 Intangible Asset Summary

 Goodwill and intangible assets, net, consisted of the following as of December 31 (in thousands):

 2023

 2022

 Goodwill

 $
 -

 $
 -

 Intangible assets subject to amortization:

 Other intangibles

 $

 $

 Accumulated amortization

 ( 71
)

 ( 19
)

 Customer relationships, trade name, non-compete and other intangibles, net

 $

 $

 Patents

 $

 $

 Accumulated amortization

 ( 89
)

 ( 72
)

 Patents, net

 $

 $

 The Company's management determined that, customer relationships have no future value as of June 30, 2022 and recorded an impairment charge in the amount of $ 4.6 million as of that date, and goodwill and trade name have no future value as of December 31, 2022 and recorded impairment charges in the amount of $ 4.7 million and $ 1.1 million, respectively, as of that date. Total impairment loss amounted to $ 0 and $ 10.4 million for the years ended December 31, 2023 and 2022, respectively.

 Amortization expense was $ 72 thousand and $ 1.5 million for the years ended December 31, 2023 and 2022, respectively.

 The estimated aggregate amortization expense over each of the next five years and thereafter is as follows (in thousands):

 2024

 $

 2025

 2026

 2027

 2028

 2029 and thereafter

 Total Amortization

 $

 NOTE 9 – INVESTMENTS

 In accordance with ASC 325-20, equity securities that do not have readily determinable fair values (i.e., non-marketable equity securities) and are not required to be accounted for under the equity method are typically carried at cost (i.e., cost method investments). Investments of this nature are initially recorded at cost.

 From November 2019 to February 2020, the Company purchased Convertible Loans ("Loans") from ReLeaf Europe B.V. ("ReLeaf") in the amount of $ 509 thousand which shall bear interest at 6 % per annum and shall become due and payable to the Company at the earlier of the conversion date, the date when the Loans are repaid or at the maturity date of October 31, 2021. In the event of conversion by the Company, the outstanding amount of the Loans and any unpaid accrued interest shall be converted into shares of ReLeaf ("Shares") based on a price per share on a post money valuation of $ 10.9 million. During 2022, the Company made additional investments in ReLeaf in the aggregate amount of $ 54 thousand. As of December 31, 2023 and December 31, 2022, the Company recorded an investment in ReLeaf using the cost method of accounting and recorded accrued interest relating to these Loans as well as a reserve on the investment. As of the filing date of this Annual Report, the Company has agreed to convert the Loans and receive Shares as per the Loan terms. The issuance of such shares to the Company is currently pending completion of shareholder agreements and finalization of the capitalization table.

 In May 2021, the Company purchased a convertible loan (the "May 2021 Loan") with Biopharmaceutical Research Company ("BRC") for a total amount of $ 200 thousand. Pursuant to the conversion by the Company, the outstanding amount of the May 2021 Loan plus unpaid accrued interest of $ 13 thousand in the aggregate amount of $ 213 thousand was converted into 11,026 shares of BRC preferred stock, or a 0.39% interest.

 Investments, net, at cost, consisted of the following as of December 31 (in thousands):

 2023

 2022

 Investment in ReLeaf Europe B.V.

 $

 $

 Valuation reserve

 ( 568
)

 ( 421
)

 Investment in ReLeaf Europe B.V., net

 Investment in Biopharmaceutical Research Company

 Investments, net

 $

 $

 As of December 31, 2023 and 2022, the net investment is based on management's best estimate of net realizable value, which resulted in a valuation reserve amount of $ 568 thousand and $ 421 thousand, respectively.

 NOTE 10 – ACCRUED EXPENSES

 Accrued expenses consisted of the following as of December 31 (in thousands):

 2023

 2022

 Refunds and returns liability

 $

 $

 Accrued interest expense (see Note 11 for amount of related party interest included)

 -

 Accrued payroll

 Accrued vacation leave

 Accrued expenses

 Sales tax payable

 Accrued Expenses

 $
 1,342

 $
 1,478

 NOTE 11 - RELATED PARTY TRANSACTIONS

 The Company and other related entities have had a commonality of ownership and/or management control, and as a result, the reported operating results and /or financial position of the Company could significantly differ from what would have been obtained if such entities were autonomous.

 Due to Related Parties

 In August 2020, the Company entered into an unsecured promissory note (the "August Note") with John Bell ("Mr. Bell"), for a principal amount of $ 200 thousand. The August Note was due on August 6, 2021 and had an interest rate of 8 % per annum, payable in quarterly payments. On August 6, 2021, both the Company and Mr. Bell agreed to roll the amount of principal and accrued interest as of August 6, 2021 into a new secured promissory note ("Secured August Note") with a new principal amount of $ 200 thousand and an interest rate of 10 % per annum, payable at maturity. The Secured August Note was due on June 30, 2022 and was secured by all the Company's personal property. On July 22, 2022, the Secured August Note was paid.

 In October 2020, the Company completed its acquisition of Sera Labs and pursuant to the Sera Labs Merger Agreement, the Company issued a promissory note in the principal amount of $ 1.1 million owed to the Chief Executive Officer of Sera Labs ("Duitch Note"), of which $ 1.0 million is the upfront payment in connection with the closing of the Sera Labs Merger, and $ 140 thousand is for certain liabilities of Sera Labs due to Mrs. Duitch. The Duitch Note was due on September 30, 2021 and had an interest rate of 8 % per annum. On November 9, 2020, a payment of $250 thousand was made and applied to principal only. On June 30, 2021, both the Company and the Chief Executive Officer of Sera Labs agreed to roll the amount of principal and accrued interest as of June 30, 2021 as well as other amounts due to the Chief Executive Officer of Sera Labs into a new secured promissory note ("Secured Duitch Note") with a new principal amount of $ 1.0 million and an interest rate of 10 % per annum, payable at maturity. The Secured Duitch Note was secured by all the Company's personal property. The Secured Duitch Note was due on April 15, 2022, and on July 22, 2022, the Secured Duitch Note was paid.

 On November 16, 2021, the Company entered into a secured promissory note (the "Secured November Note") with Mr. Bell for a principal amount of $ 50 thousand. The Secured November Note was due on June 30, 2022 and had an interest rate of 10 % per annum, payable at maturity. The Secured November Note was secured by all the Company's personal property. On July 22, 2022, the Secured November Note was paid.

 From May 3, 2021 through December 28, 2021, the Company entered into several secured promissory notes (the "Secured Notes") with several of Dov Szapiro's affiliated investment companies ("Mr. Szapiro") for a total principal amount of $ 720 thousand. The Secured Notes were due on June 30, 2022 and had an interest rate of 10 % per annum, payable at maturity. The Secured Notes were secured by all the Company's personal property. On July 22, 2022, the Secured Notes were paid.

 On January 12, 2022, the Company entered into a secured promissory note (the "Secured January Note") with the Chief Executive Officer of Sera Labs for a principal amount of $ 42 thousand (the "Second Duitch Note") with an interest rate of 10 % per annum, payable at maturity. The Second Duitch Note was secured by all the Company's personal property. The Second Duitch Note was due on April 11, 2022, and on July 22, 2022, the Second Duitch Note was paid.

 On January 10, 2022, the Company entered into several secured promissory notes (the "Secured January Notes") with Mr. Szapiro for a total principal amount of $ 215 thousand. The Secured January Notes were due on June 30, 2022 and had an interest rate of 10 % per annum, payable at maturity. The Secured January Notes were secured by all the Company's personal property. On July 22, 2022, the Secured January Notes were paid.

 As of December 31, 2023 and 2022, there was no unpaid accrued interest to related parties. Interest expense in regard to related party payables for the years ended December 31, 2023 and 2022 was $ 0 and $ 111 thousand, respectively.

 Other Related Party Transactions

 On April 1, 2022, the Company entered into a distribution services agreement with Advanced Legacy Technologies, LLC ("ALT") which is beneficially owned by Nancy Duitch under which ALT will provide auxiliary services in connection with the marketing and distribution of certain of our products including the receipt of sales proceeds and the disbursement of any third-party vendor payments. Pursuant to the agreement Sera Labs delegated the performance of substantially all of the related tasks provided under the agreement to itself, leaving the receipt of sales proceeds and the payment of disbursements through ALT. The term of the agreement is month-to-month and can be terminated by either party with thirty days prior written notice or at any time by mutual consent of both parties. Compensation for such services amounts to 5 % of the net proceeds received from the sale of the products. Total compensation earned for the years ended December 31, 2023 and December 31, 2022 was approximately $ 0 and $ 9 thousand, respectively. As of December 31, 2023 and December 31, 2022, unpaid net proceeds due to the Company was approximately $ 4 thousand and $ 167 thousand, respectively, including merchant account reserves in the amount of $ 4 thousand in December 2023 and $ 153 thousand in December 2022 due from third-party merchant account processors. Merchant account reserves are hold-backs by credit card processors to cover potential customer refunds and chargebacks based on sales levels and are released after 90 to 180 days after activity has significantly declined or ceased entirely. Sales activity through ALT began winding down during 2022 and ceased entirely in 2023, and the agreement was mutually terminated by both parties.

 In connection with the provision of these services, ALT's bank account was used by the Company. The Distribution Services Agreement with ALT does not contain any specific terms granting access or otherwise authorizing the Company's employees to use the ALT bank account. Rather, the authorization was granted extemporaneously by the chief executive office of the Company who is the beneficial owner of ALT in order to help facilitate the administration of the agreement. The Company did not have funding needs nor was there a lack of funding. Funding needs was not the business purpose of entering into the agreement with ALT nor did it provide additional liquidity to the Company. The ALT structure afforded Sera Labs logistical flexibility in payment processing to pay its vendors in a timelier manner as required by such vendors (i.e., weekly as is the industry standard for the direct-to-consumer sales channel) than the corporate department could.

 On July 25, 2022, the Company entered into a consulting agreement with Rob Davidson under which Mr. Davidson will provide advisory services on matters including strategic, financial, fund raising, product development and technology in exchange for compensation in the amount of $ 12 thousand per month. The term of the agreement is through July 25, 2023 and requires Mr. Davidson provide approximately 20 to 25 hours of service per week. Total consulting expenses incurred for the years ended December 31, 2023 and December 31, 2022 were $ 81 thousand and $ 63 thousand, respectively. As of December 31, 2023, unpaid consulting fees due to Mr. Davidson were $ 21 thousand.

 NOTE 12 – LOANS PAYABLE

 Loans payable consists of the following as of December 31 (in thousands):

 2023

 2022

 Note to a company due September 29, 2023, including interest at 7.07% per annum; unsecured; interest due monthly

 $

 -

 $

 Note to a company due June 6, 2023, including interest at 8.07% per annum; unsecured; interest due monthly

 -

 Note to a company due August 30, 2024, including interest at 8.57% per annum; unsecured; interest due monthly

 -

 Note to a company due June 6, 2024, including interest at 10.92% per annum; unsecured; interest due monthly

 -

 Current portion of loans payable

 ( 139
)

 ( 161
)

 Loans payable, less current portion

 $
 -

 $
 -

 Interest expense for the years ended December 31, 2023 and 2022 was approximately $ 6 thousand and $ 12 thousand, respectively.

 NOTE 13 – NOTES PAYABLE

 There were no notes payable outstanding as of December 31, 2023 or 2022.

 In May 2020 and August 2020, the Company entered into unsecured promissory notes (the "Notes") with an investor for $ 250 thousand and $ 500 thousand, respectively. The Notes were due on May 18, 2021 and August 12, 2021, respectively, and have an interest rate of 8 % per annum, payable in quarterly payments. On October 30, 2021, both the Company and the investor agreed to roll the amount of principal and accrued interest as of October 30, 2021 into new secured promissory notes ("New August & May Notes") with a new principal amount of $ 250 thousand and $ 500 thousand, respectively. The New August & May Notes were due on June 15, 2022 and had an interest rate of 10 % per annum, payable at maturity. The New August & May Notes were secured by all the Company's personal property. On July 22, 2022, the New August & May Notes were paid.

 In January 2021 and February 2021, the Company received a total of $500 thousand from an investment company in exchange for a promissory note. At the time the Company received the $ 500 thousand, terms of promissory note were not yet finalized. In October 2021, both the Company and the investment company agreed to roll the amount of principal and accrued interest as of October 30, 2021 into a new secured promissory note ("New January 2021 Note") with a principal amount of $ 500 thousand. The New January 2021 Note was due on June 15, 2022 and had an interest rate of 10 % per annum, payable at maturity. The New January 2021 Note was secured by all the Company's personal property. On July 22, 2022, the New January 2021 Note was paid.

 In April 2021 and September 2021, the Company received $ 250 thousand and $ 250 thousand, respectively, from an investment company in exchange for two promissory notes. At the time the Company received the total amount of $500 thousand, terms of promissory notes were not yet finalized. On October 30, 2021, both the Company and the investment company agreed to roll the amount of principal and accrued interest as of October 30, 2021 into new secured promissory notes ("New April & September 2021 Notes") with principal amounts of $ 250 thousand and $ 250 thousand. The New April & September 2021 Notes were due on June 15, 2022 and had an interest rate of 10 % per annum, payable at maturity. The New April & September 2021 Notes were secured by all the Company's personal property. On July 22, 2022, the New April & September 2021 Notes were paid.

 In October 2021, the Company received $ 250 thousand from an investment company in exchange for a secured promissory note ("October 2021 Note"). The October 2021 Note was due on May 31, 2022 and had an interest rate of 10 % per annum, payable at maturity. The October 2021 Note was secured by all the Company's personal property. On July 22, 2022, the October 2021 Note was paid.

 In November 2021, the Company received $ 100 thousand from an investment company in exchange for a secured promissory note ("November 2021 Note"). The November 2021 Note was due on May 31, 2022 and had an interest rate of 10 % per annum, payable at maturity. The November 2021 Note was secured by all the Company's personal property. On July 22, 2022, the November 2021 Note was paid.

 From October 2021 to December 2021, the Company received at total of $ 415 thousand from an investment company in exchange for promissory notes. On July 22, 2022, these promissory notes were paid.

 In December 2021, the Company received at total of $ 200 thousand from an investment company in exchange for secured promissory note ("December 2021 Note"). The December 2021 Note was due on June 15, 2022 and had an interest rate of 10 % per annum, payable at maturity. The December 2021 Note was secured by all the Company's personal property. On July 22, 2022, the December 2021 Note was paid.

 On January 18, 2022, the Company received $ 200 thousand from an investment company in exchange for a secured promissory note ("January 2022 Note"). The January 2022 Note was due on June 30, 2022 and had an interest rate of 10 % per annum, payable at maturity. The January 2022 Note was secured by all the Company's personal property. On July 22, 2022, the January 2022 Note was paid.

 Interest expense for the year ended December 31, 2023 and 2022 was approximately $ 0 and $ 232 thousand, respectively.

 NOTE 14 – CONVERTIBLE PROMISSORY NOTES

 Convertible promissory notes consist of the following at December 31 (in thousands):

 2023

 2022

 Convertible promissory notes due January 31, 2019, interest payable at 8% per annum; unsecured; principal and accrued interest convertible into common stock at the lower of $1.32 per share or the price per share of the latest closing of a debt or equity offering by the Company greater than $3,000,000; accrued interest due January 31, 2019 and currently in default. The Company offered to either repay the convertible promissory notes or have them converted into shares of common stock of the Company. The beneficial owners of the convertible promissory notes did not communicate their intent to either receive funds or shares before the period for conversion or repayment lapsed.

 $
 -

 $

 Current portion of convertible promissory notes

 $
 -

 $

 Interest expense for the year ended December 31, 2023 and 2022 was approximately $ 44 thousand and $ 44 thousand, respectively.

 NOTE 15 – FAIR VALUE OF CONVERTIBLE PROMISSORY NOTES

 Fair value of convertible promissory notes consists of the following at December 31 (in thousands):

 2023

 2022

 Series A subordinated convertible note at fair value

 $
 4,597

 $
 5,221

 Series B subordinated convertible note at fair value

 3,502

 3,959

 Total convertible promissory notes

 8,099

 9,180

 Less: Investor Note offset – Series B Note

 -

 -

 Carrying value of convertible promissory notes at fair value

 8,099

 9,180

 Less: current portion of convertible promissory notes at fair value

 ( 8,099
)

 ( 9,180
)

 Convertible promissory notes at fair value, less current portion

 $
 -

 $
 -

 In October 2020, the Company entered into a Securities Purchase Agreement ("Purchase Agreement") with an institutional investor (the "Investor") for the purchase of two new series of convertible notes with an aggregate principal amount of $ 11.5 million. Concurrently the Company consummated the sale to the Investor of a Series A subordinated convertible note (the "Series A Note") with an initial principal amount of $ 4.6 million and a Series B senior secured convertible note (the "Series B Note," and together with the Series A Note, the "Convertible Notes" and, each a "Convertible Note") with an initial principal amount of $ 6.9 million in a private placement (the "Private Placement").

 The Series A Note was sold with an original issue discount of $ 600 thousand and the Series B Note was sold with an original issue discount of $ 900 thousand. The Investor paid for the Series A Note issued to the Investor by delivering $ 4.0 million in cash consideration and paid for the Series B Note issued to the Investor by delivering a secured promissory note (the "Investor Note") with an initial principal amount of $ 6.0 million. The Company was to receive cash in respect of a Series B Note only upon cash repayment of the corresponding Investor Note. At maturity of Series B Note, the Investor Note was automatically satisfied through netting against the Series B Note, as described more fully below, rather than through the payment of cash. Until an Investor Note is repaid, the original issue discount and the rest of the principal under the corresponding Series B Note is considered to be "restricted." Upon any repayment of the Investor Note, the principal of the corresponding Series B Note becomes "unrestricted" on dollar-for-dollar basis, along with a proportional amount of the original issue discount. Since the issuance of the Investor Note, the Company received an aggregate of $1.0 million from the Investor Note, leaving a remaining balance of $5.0 million of the Investor Note, which was netted against the Series B Note as of the maturity date of October 30, 2021 and included in convertible promissory notes in the balance sheet.

 The placement agent received a placement agent fee of $ 306 thousand at the closing of the Private Placement, representing 8% of the gross cash proceeds at the closing. After deducting the placement agent fee, the Company's estimated expenses associated with the Private Placement and the repayment of the September Note, the Company's net cash proceeds at the closing were approximately $ 2.34 million. If the Investor Note is subsequently satisfied in full by payment in cash, the additional financial advisory fee on the cash proceeds received from the Investor Note will be another $ 480 thousand, and the aggregate net cash proceeds from the Private Placement as a whole will be approximately $ 8.85 million. In addition, the placement agent received a warrant (the "Warrant") exercisable for two years for the purchase of an aggregate of up to 242,424 shares of the Company's common stock, at an exercise price of $ 1.32 per share. The Warrant may also be exercised by means of a "cashless exercise" or "net exercise." Upon the achievement of certain milestones, the placement agent is entitled to receive an additional warrant, on the same terms as the Warrant, exercisable for an aggregate of up to 363,636 shares of the Company's common stock (collectively with the shares underlying the Warrant, the "Warrant Shares"). The Warrant Shares, when issued, will have the same rights, preferences and privileges (including the registration rights described under "Registration Rights Agreement" below) as the shares underlying the Convertible Notes.

 The Convertible Notes matured on October 30, 2022 with respect to the Series A Note and October 30, 2021 with respect to the Series B Note (the "Maturity Date"), subject to extension in certain circumstances, including bankruptcy and outstanding events of default. On the Maturity Date, the Company shall pay to the Investor an amount in cash (other than restricted amounts under a Series B Note) presenting all outstanding principal, Make-Whole Amount (as defined in the Convertible Notes), if any, accrued and unpaid interest and accrued and unpaid Late Charges (as defined in the Convertible Notes) on such principal, except that any restricted amount under the Series B Note will be automatically satisfied on the Maturity Date (in lieu of a cash payment) by Maturity Netting (as defined in the Investor Note described below). The Convertible Notes shall bear no interest unless there is an occurrence, and during the continuance, of an Event of Default at which point interest shall be 18%.

 Each Convertible Note (other than restricted amounts under a Series B Note) is convertible, at the option of the Investor, into shares of Common Stock at a conversion price of $1.32 per share. The conversion price is subject to full ratchet anti-dilution upon any transaction in which the Company is deemed to have granted, issued or sold, any shares of Common Stock. If the Company enters into any agreement to issue any variable rate securities, other than a bona fide at-the-market offering or equity line of credit, the Investor has the additional right to substitute such variable price (or formula) for the conversion price. If an Event of Default has occurred under the Convertible Notes, the Investor may elect to alternatively convert the Convertible Notes at the redemption premium described therein.

 On January 5, 2022, the Company entered into a Forbearance Agreement (the "Forbearance Agreement") with the Investor pursuant to which the Investor has agreed not to exercise, with certain exclusions, any of its judicial or administrative enforcement actions to obtain cash or other assets (excluding Common Stock or other assets issuable upon conversion or exchange of the Series B Note in accordance with the terms thereof) from the Company on account of any payment obligations of the Company under the Series B Note or the Event of Default Redemption Notice that exist as of the date of the Forbearance Agreement or that may arise from the date of this Agreement through February 15, 2022.

 On April 12, 2022, the Company filed a civil action in the California Superior Court against the Investor, alleging that the Investor entered into the Purchase Agreement as an unregistered securities dealer and unlicensed finance lender in violation of California law. The Company's complaint seeks rescission of the Purchase Agreement, damages, attorneys' fees and other relief. The Investor responded to the complaint by filing a demurrer/motion to dismiss and on August 31, 2022, the Company and Investor entered into a stipulation to stay the litigation for 30 days and allow the parties to engage in further settlement discussions. The matter was unable to be resolved within the 30 days, and, pursuant to the Stipulation, the Company refiled its action in New York where a New York court will be required to apply California law to our causes of action for rescission and unfair competition. On November 18, 2022, the Company filed an amended complaint alleging six additional causes of action, including fraud, breach of contract and unfair competition. The Investor responded to the New York amended complaint by filing a motion to dismiss and on February 3, 2023, the Company filed its opposition response to the Investor's motion to dismiss. As of the filing date of this Annual Report, the Investor has not filed a response to our opposition to their motion to dismiss. Settlement discussions between the parties are ongoing.

 Payment of Amounts Due under the Convertible Notes

 On the Maturity Date, the Company shall pay to the Investor an amount in cash (other than restricted amounts under a Series B Note) presenting all outstanding principal, Make-Whole Amount (as defined in the Convertible Notes), if any, accrued and unpaid interest and accrued and unpaid Late Charges (as defined in the Convertible Notes) on such principal, except that any restricted amount under the Series B Note will be automatically satisfied on the Maturity Date (in lieu of a cash payment) by Maturity Netting (as defined in the Investor Note described below).

 Interest

 The Convertible Notes shall bear no interest unless there is an occurrence, and during the continuance, of an Event of Default (as defined in the Convertible Notes). During any such Event of Default, the Convertible Notes will accrue interest at the rate of 18 % per annum compounded monthly. See " —Events of Default " below.

 Conversion; Alternate Conversion upon Event of Default

 Each Convertible Note (other than restricted amounts under a Series B Note) is convertible, at the option of the Investor, into shares of Common Stock at a conversion price of $ 1.32 per share. The conversion price is subject to full ratchet anti-dilution protection upon any transaction in which the Company is deemed to have granted, issued or sold, any shares of Common Stock. If the Company enters into any agreement to issue any variable rate securities, other than a bona fide at-the-market offering or equity line of credit, the Investor has the additional right to substitute such variable price (or formula) for the conversion price.

 If an Event of Default has occurred under the Convertible Notes, the Investor may elect to alternatively convert the Convertible Notes at the redemption premium described therein.

 Conversion Limitation

 The Investor will not have the right to convert any portion of a Convertible Notes, to the extent that, after giving effect to such conversion, the Investor (and other certain related parties) would beneficially own in excess of 4.99% of the shares of Common Stock outstanding immediately after giving effect to such conversion. This limit may, from time to time, be increased, up to 9.99%, or decreased; provided that any such increase will not be effective until the 61 st day after deliver of a notice to the Company of such increase.

 Events of Default

 The Convertible Notes include certain customary and other Events of Default. In connection with an Event of Default, the Investor may require the Company to redeem in cash any or all of the Convertible Notes. The redemption price will be at a premium to the amount due under the Convertible Notes as described therein.

 Change of Control

 In connection with a Change of Control (as defined in the Convertible Notes), the Investor may require the Company to redeem all or any portion of the Convertible Notes. The redemption price per share will be at a premium to the amount due under the Convertible Notes as described therein.

 Covenants

 The Company will be subject to certain customary affirmative and negative covenants including those regarding the payment of dividends, maintenance of its property, transactions with affiliates, and issue notes and certain securities.

 Fair Value Option for the Series A and Series B Notes

 The Company elected the fair value option under ASC 825, " Financial Instruments," for both the Series A and Series B Notes and accounted for the Notes as follows (1) the portion of the change in the liability's fair value that is attributable to a change in instrument-specific credit risk in other comprehensive income (2) the remaining change in the liability's fair value in net income (3) the excess of the fair value over the proceeds is recognized as an expense and (4) upfront costs and fees are recognized in earnings as incurred Gains and losses attributable to changes in credit risk are determined using observable credit default spreads for the issuer or comparable companies; these gains and losses were insignificant during all periods presented.

 The Company recorded a gain of $ 624 thousand and a gain of $ 457 thousand relating to the Series A and Series B Notes, respectively, attributed to the change in fair value of the Series A and Series B Notes for the year ended December 31, 2023 and were recorded in the consolidated statement of operations for the year then ended. The Company recorded a loss of $ 2.1 million and a gain of $ 2.2 million relating to the Series A and Series B Notes, respectively, attributed to the change in fair value of the Series A and Series B Notes for the year ended December 31, 2022 and were recorded in the consolidated statement of operations for the year then ended.

 As of December 31, 2023, the Company has valued the Series A and B notes with consideration of the terms under an existing default. This was evaluated by the Company's management and their third-party valuation firm. In light of the forbearance agreement, litigation filed by the Company, and ongoing communications between the Company and the Investor the likelihood of settlement under those terms was considered remote. If the Company is required to settle the Series A and B Notes under the default terms, the settlement would be either a cash only payment of approximately $ 8.7 million or the issuance of 4,096,272 shares of the Company's common stock plus a cash payment of approximately $ 8.5 million at the option of the Investor.

 NOTE 16 – WARRANT AGREEMENTS

 During the years ended December 31, 2023 and 2022, the Company did not issue any warrants.

 The Company's warrant activity was as follows:

 Warrants

 Price

 Contractual Remaining
 Life

 Outstanding, December 31, 2021

 1,565,447

 $
 2.18

 0.66

 -

 -

 -

 Exercised

 -

 -

 -

 ( 1,252,947
)

 2.23

 -

 Outstanding, December 31, 2022

 $
 2.00

 1.12

 -

 -

 -

 Exercised

 -

 -

 -

 -

 Outstanding, December 31, 2023

 $
 2.00

 0.12

 Exercisable at December 31, 2023

 $
 2.00

 0.12

 Warrant summary as of December 31, 2023:

 Range of

 Number of Warrants

 Remaining Contractual
 Life (years)

 Price

 Number of Warrants

 Price

 $2.00–$2.00

 0.12

 $
 2.00

 $
 2.00

 0.12

 $
 2.00

 $
 2.00

 Warrant summary as of December 31, 2022:

 Range of

 Warrants

 Remaining Contractual
 Life (years)

 Price

 Number of Warrants

 Price

 $2.00–$2.00

 1.12

 $
 2.00

 $
 2.00

 1.12

 $
 2.00

 $
 2.00

 The aggregate intrinsic value of warrants outstanding and exercisable at December 31, 2023 and 2022 was $ 0 and $ 0, respectively.

 NOTE 17 – STOCK INCENTIVE PLANS

 On December 29, 2017 ("Effective Date"), the Company adopted the CURE Pharmaceutical Holding Corp. 2017 Equity Incentive Plan (the "2017 Equity Plan" or "Plan"), pursuant to which an aggregate of 5,000,000 shares of the common stock of the Company are available for grant. On November 25, 2020, the Company registered an additional 5,000,000 shares of common stock of the Company that are available to be granted by filing a Form S-8 Registration Statement under the Securities Act of 1933.

 The Board of Directors have determined that it is in the best interests of the Company and its stockholders to provide an additional incentive for certain employees, including executive officers, and non-employee members of the Board of Directors of the Company by granting to them awards with respect to the common stock of the Company pursuant to the Plan. The Plan seeks to achieve this purpose by providing for awards in the form of Options, Stock Appreciation Rights, Restricted Common Stock ("RCS"), Restricted Stock Units ("RSUs"), Performance Shares, Performance Units, Cash-Based Awards and Other Stock-Based Awards ("Awards"). The Plan will continue in effect until its termination by the Committee; provided, however, that all Awards must be granted, if at all, within ten (10) years from the Effective Date.

 The Company did not issue any Incentive Stock Options ("ISOs") during the years ended December 31, 2023 and 2022. The Company issued 50,000 Nonstatutory Stock Options ("NSOs") to an employee of the Company and 988,288 RSUs to the non-executive members of the Board of Directors during the year ended December 31, 2023. The Company issued 315,000 Nonstatutory Stock Options ("NSOs") to employees of the Company, 271,664 shares of RCS at a value of $ 73 thousand to various consultants of the Company, 700,000 shares of RCS to two board members at an aggregate value of $ 217 thousand and 1,351,688 RSUs to the non-executive members of the Board of Directors during the year ended December 31, 2022.

 Vesting periods for awarded RCSs, ISOs and NSOs range from immediate to quarterly over a 4 -year period. Vesting periods for RSUs is the earlier of (i) the day prior to the next Annual Meeting of Stockholder following the date of grant, and (ii) one (1) year from the Date of Grant. For ISOs and NSOs awarded, the term to exercise the ISO or NSO is 10 years.

 No stock options that contain performance-based vesting conditions vested during the year ended December 31, 2023 and the likelihood of meeting the performance-based condition is currently nil.

 Stock Options

 The Company's stock option activity was as follows:

 Options

 Price

 Contractual Remaining
 Life

 Outstanding, December 31, 2021

 7,230,068

 $
 1.45

 8.27

 315,000

 0.27

 9.69

 Exercised

 -

 -

 -

 ( 4,375,129
)

 1.54

 -

 Outstanding, December 31, 2022

 3,169,939

 $
 1.20

 8.05

 50,000

.185

 9.12

 Exercised

 -

 -

 -

 ( 15,800
)

.99

 -

 Outstanding, December 31, 2023

 $
 1.19

 7.08

 Exercisable at December 31, 2023

 1,425,324

 $
 1.30

 6.93

 Stock option summary as of December 31, 2023:

 Range of

 Remaining Contractual
 Life (years)

 $ 0.156-$3.40

 7.08

 $
 1.19

 1,425,324

 $
 1.30

 7.08

 $
 1.19

 1,425,324

 $
 1.30

 Stock option summary as of December 31, 2022:

 Remaining Contractual
 Life (years)

 $ 0.156-$3.40

 3,169,939

 8.05

 $
 1.20

 1,107,980

 $
 1.39

 3,169,939

 8.05

 $
 1.20

 1,107,980

 $
 1.39

 The aggregate intrinsic value of options outstanding and exercisable at each of December 31, 2023 and 2022 was $ 0.

 The aggregate grant date fair value of options granted during the year ended December 31, 2023 and 2022 amounted to $ 9 thousand and $ 80 thousand, respectively. Compensation expense related to stock options for the year ended December 31, 2023 and 2022 was $ 272 thousand and $ 1.0 million, respectively.

 As of December 31, 2023, the total unrecognized fair value compensation cost related to unvested stock options was $ 64 thousand, which is to be recognized over a remaining weighted average period of approximately 1.42 years.

 The weighted-average fair value of options granted during the years ended December 31, 2023 and 2022, and the weighted-average significant assumptions used to determine those fair values, using a Black-Scholes-Merton ("Black-Scholes") option pricing model are as follows for the years ended December 31:

 2023

 2022

 Significant assumptions (weighted-average):

 Risk-free interest rate at grant date

 3.93
 %

 3.24
 %

 Expected stock price volatility

 125.95
 %

 123.49
 %

 Expected dividend payout

 -

 -

 Expected option life (in years)

 Expected forfeiture rate

 %

 %

 Restricted Stock

 Subject to the restrictions set with respect to the particular Award, a recipient of Restricted Stock generally shall have the rights and privileges of a shareholder, including the right to vote the Restricted Stock and the right to receive dividends; provided that, any cash dividends and stock dividends with respect to the Restricted Stock shall be withheld for the recipient's account, and interest may be credited on the amount of the cash dividends withheld. The cash dividends or stock dividends so withheld and attributable to any particular share of Restricted Stock (and earnings thereon, if applicable) shall be distributed to the recipient in cash or, at the discretion of the Board or Committee, in shares of common stock having a fair market value equal to the amount of such dividends, if applicable, upon the release of restrictions on the Restricted Stock and, if the Restricted Stock is forfeited, the recipient shall have no right to the dividends.

 The Company's restricted stock activity was as follows:

 Restricted
 Stock
 Shares

 Grant Date
 Fair Value

 Non-vested, December 31, 2021

 -

 $
 -

 971,664

 0.30

 Vested

 ( 971,664
)

 0.30

 -

 -

 Non-vested, December 31, 2022

 -

 $
 -

 -

 -

 Vested

 -

 -

 -

 -

 Non-vested, December 31, 2023

 -

 $
 -

 Compensation expense related to restricted shares for the years ended December 31, 2023 and 2022 was $ 0 and $ 0.4 million, respectively.

 As of December 31, 2023 and 2022, the Company had no unrecognized compensation expense related to restricted stock awards.

 Restricted Stock Units

 The terms and conditions of Restricted Stock Unit ("RSU") grants shall be determined by the Board or a Board Committee. No shares of common stock shall be issued at the time an RSU is granted. A recipient of RSUs shall have no voting rights with respect to the RSUs. Upon the expiration of the restrictions applicable to an RSU, the Company will issue to the recipient, without charge, either one share of common stock per RSU or cash in an amount equal to the fair market value of one share of common stock.

 The Company's restricted stock unit activity was as follows:

 Restricted
 Stock
 Units

 Grant Date
 Fair Value

 Outstanding, December 31, 2021

 588,235

 $
 0.70

 1,351,688

 0.29

 Vested

 ( 588,235
)

 0.70

 -

 -

 Outstanding, December 31, 2022

 1,351,688

 $
 0.29

 988,288

 0.11

 Vested

 ( 1,408,156
)

 0.28

 -

 -

 Outstanding, December 31, 2023

 931,820

 0.11

 As of December 31, 2023 and 2022, the Company had $ 103 thousand and $ 244 thousand, respectively, of total unrecognized compensation expense related to restricted stock units. Compensation will be recognized over a weighted-average period of approximately 0.50 years and 0.50 years, respectively.

 Compensation expense related to restricted stock units for the years ended December 31, 2023 and 2022 was $ 300 thousand and $ 420 thousand, respectively. All compensation expense related to restricted stock units were included in selling, general and administrative expenses for the years ended December 31, 2023 and 2022.

 NOTE 18 – STOCKHOLDERS' EQUITY

 Authorized Stock

 The Company is authorized to issue 150,000,000 common shares with a par value of $ 0.001 per share.

 Common Share Issuances

 From January 1, 2022 to December 31, 2022, the Company issued 588,235 shares of common stock, pursuant to vested restricted stock units provided to the Board of Directors.

 From January 1, 2022 to December 31, 2022, the Company issued 700,000 shares of restricted stock to two directors. The total value of these issuances was $ 0.2 million.

 From January 1, 2022 to December 31, 2022, the Company issued an aggregate of 271,666 shares of common stock, at an average price per share of $ 0.27, in connection to several consulting agreements. The total value of these issuances was $ 73 thousand. Prior to issuance of these shares the Company recorded common stock issuable during 2021 and 2022.

 From January 1, 2022 to December 31, 2022, the Company issued an aggregate of 1,665,000 shares of common stock including 1,192,369 shares at a price per share of $ 0.19, the Alternative Conversion Price (as defined in the Series B Note), in connection to the conversion of $ 0.7 million of the Series B Note and 472,631 shares at a price per share of $ 0.19, in connection to the make-whole-amounts totaling $ 0.2 million per the terms of the Series B Note.

 From January 1, 2023 to December 31, 2023, the Company issued 1,408,156 shares of common stock, pursuant to vested restricted stock units provided to the Board of Directors.

 From January 1, 2023 to December 31, 2023, the Company issued an aggregate of 367,972 shares of common stock, at an average price per share of $ 0.12, in connection with several consulting agreements. The total value of these issuances was $ 43 thousand.

 On December 31, 2023, the Company issued 4,790,419 shares of common stock in accordance with the terms outlined in the earnout agreement from the Sera Labs merger. The issuance price per share was $ 0.074.

 Common Stock Issuable

 In 2018, the Company entered into an amendment to extend the maturity date of a convertible promissory note. As compensation for extending the note, the Company is to issue 150,000 common stock shares of the Company at a price of $ 2.05 per share. The stock was never issued and the period for issuance has lapsed.

 NOTE 19 – INCOME TAXES

 The Company accounts for income taxes under ASC Topic 740: "Income Taxes" which requires the recognition of deferred tax assets and liabilities for both the expected impact of differences between the financial statements and the tax basis of assets and liabilities, and for the expected future tax benefit to be derived from tax losses and tax credit carry forwards. ASC Topic 740 additionally requires the establishment of a valuation allowance to reflect the likelihood of realization of deferred tax assets.

 Deferred income taxes arise from temporary differences resulting from income and expense items reported for financial accounting and tax purposes in different periods. Deferred taxes are classified as current or non-current, depending on the classification of assets and liabilities to which they relate. Deferred taxes arising from temporary differences that are not related to an asset or liability are classified as current or noncurrent depending on the periods in which the temporary differences are expected to reverse. The Company does not have any uncertain tax positions.

 The Company generated a deferred tax asset through the accumulation of net operating loss carry-forwards ("NOL"). The total deferred tax asset is calculated by multiplying the domestic (U.S.) 21 % marginal tax rate by the cumulative amount of the NOL. The Company currently has a NOL of approximately $ 49.0 million, of which $ 12.4 million expire through 2038, in general, and approximately $ 36.6 million, which has an infinite life.

 The provision for income taxes for the years ending December 31 consists of the following (in thousands):

 2023

 2022

 Current expense:

 Federal

 $
 -

 $

 State

 Total current expense

 Deferred expense:

 Federal

 -

 -

 State

 -

 -

 Total deferred expense

 -

 -

 Total income tax expense

 $

 $

 Deferred income tax assets (liabilities) at December 31 are as follows (in thousands):

 2023

 2022

 Deferred income tax assets:

 Net operating loss carryforward

 $
 10,043

 $
 7,581

 Change in fair value of convertible promissory notes

 ( 233
)

 1,358

 Noncash compensation

 1,317

 1,181

 Deferred revenue

 Reserves and accruals

 Lease liability

 ( 5
)

 Other intangibles

 ( 418
)

 ( 423
)

 Inventory reserve

 Stock - based compensation

 Allowance for doubtful accounts

 -

 Section 174 R&D Expenses

 Total deferred tax assets

 11,191

 10,246

 Deferred income tax liabilities

 State income taxes

 -

 ROU assets

 -

 Prepaid expenses and other assets

 ( 79
)

 ( 172
)

 Depreciation and amortization

 ( 19
)

 Valuation allowance

 ( 11,134
)

 ( 10,055
)

 Total deferred tax liabilities

 ( 11,191
)

 ( 10,246
)

 Deferred income tax, net

 $
 -

 $
 -

 Internal Revenue Code Section 382 ("IRC Section 382") places a limitation ("Section 382 Limitation") on the amount of taxable income that can be offset by NOL carryforwards after a change in control (generally greater than 50 % change in ownership within a three-year period) of a loss corporation. The State of California has similar rules. Generally, after a change in control, a loss corporation cannot deduct NOL carryforwards in excess of the Section 382 Limitation. Due to these "change in ownership" provisions, utilization of the NOL and tax credit carryforwards may be subject to an annual limitation regarding their utilization against taxable income in future periods.

 The Company has not completed a valuation pursuant to IRC Section 382 and the potential Change in Control, as defined, might limit our NOL usage or render our NOLs completely worthless. Therefore, based upon Management's evaluation of all available information, the Company has recorded a full valuation reserve ( 100 %) on the deferred tax assets related to the NOLs, since it is more likely than not that no benefit will be realized for the deferred tax assets. The change in the valuation allowance was $ 1.1 million and $ 816 thousand for the years ended December 31, 2023 and 2022, respectively.

 Open income tax years for audit purposes (Federal and State) are from 2019 through 2023. The Company has not been serviced with any audit notices, as of the year ended December 31, 2023. In addition, the Company is current in filing our sales and income tax returns.

 In general, the Company is no longer subject to tax examination by the Internal Revenue Service or state taxing authorities for years before 2017. Although the federal and state statutes are closed for purposes of assessing additional income tax in those prior years, the taxing authorities may still make adjustments to the NOL and credit carryforwards used in open years. Therefore, the tax statutes should be considered open as it relates to the NOL and credit carryforwards used in open years. For tax years that remain open to examination, potential examinations may include questioning of the timing and amount of deductions, the nexus of income among various tax jurisdictions and compliance with the Internal Revenue Code or state tax laws. The Company's management does not expect that the total amount of unrecognized tax benefits will materially change over the next twelve months.

 The Company's practice is to recognize interest and penalties related to income tax matters in tax expense. As of December 31, 2023 and 2022, the Company has no accrued interest and penalties related to income tax matters.

 NOTE 20 - COMMITMENTS AND CONTINGENCIES

 Litigation

 From time to time, we may become involved in various lawsuits and legal proceedings that arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business.

 On April 12, 2022, the Company filed a civil action in the California Superior Court against the Investor referenced in Note 15, alleging that the Investor entered into the Purchase Agreement as an unregistered securities dealer and unlicensed finance lender in violation of California law. The Company's complaint seeks rescission of the Purchase Agreement, damages, attorneys' fees and other relief. The Investor responded to the complaint by filing a demurrer/motion to dismiss and on August 31, 2022, the Company and Investor entered into a stipulation to stay the litigation for 30 days and allow the parties to engage in further settlement discussions. The matter was unable to be resolved within the 30 days, and, pursuant to the Stipulation, the Company refiled its action in New York where a New York court will be required to apply California law to our causes of action for rescission and unfair competition. On November 18, 2022, the Company filed an amended complaint alleging six additional causes of action, including fraud, breach of contract and unfair competition. The Investor responded to the New York amended complaint by filing a motion to dismiss and on February 3, 2023, the Company filed its opposition response to the motion to dismiss. As of the filing date of this Annual Report, the Investor has not filed a response to our opposition to their motion to dismiss. Settlement discussions between the parties are ongoing.

 Tax Filings

 The Company tax filings are subject to audit by taxing authorities in jurisdictions where it conducts business. These audits may result in assessments of additional taxes that are subsequently resolved with the authorities or potentially through the courts. As of December 31, 2023, the Company is not subject to any such audits.

 Employment Contracts

 The Company has entered into employment agreements with two executive officers. Under the provisions of the agreements, the Company may be required to incur severance obligations for matters relating to changes in control, as defined, and certain terminations of executives. As of December 31, 2023, the Company had no such severance obligations, in accordance with the severance benefit provisions of the respective employment agreements.

 Indemnification

 In the normal course of business, the Company may provide indemnification of varying scope under the Company's agreements with other companies or consultants, typically the Company's clinical research organizations, suppliers and others. Pursuant to these agreements, the Company will generally agree to indemnify, hold harmless, and reimburse the indemnified parties for losses and expenses suffered or incurred by the indemnified parties arising from claims of third parties in connection with the use or testing of the Company's products. Indemnification provisions could also cover third party infringement claims with respect to patent rights, copyrights, or other intellectual property pertaining to the Company's products. The Company's office lease also will generally contain indemnification obligations, including obligations for indemnification of the lessor for environmental law matters and injuries to persons or property of others, arising from the Company's use or occupancy of the leased property. The term of these indemnification agreements will generally continue in effect after the termination or expiration of the particular research, development, services, lease, or license agreement to which they relate. Historically, the Company has not been subject to any claims or demands for indemnification. The Company also maintains various liability insurance policies that limit the Company's financial exposure. As a result, the Company management believes that the fair value of these indemnification agreements is minimal. Accordingly, the Company has not recorded any liabilities for these agreements as of December 31, 2023 and 2022.

 Operating leases

 The Company currently maintains its corporate offices at 5805 Sepulveda Boulevard, Suite 801, Sherman Oaks, CA 91411. The office space consists of 3,822 square feet of office space and the lease agreement (the "Lease") expired on April 30, 2024. The Company has entered into a new two-year lease with its current landlord for 2,902 square feet of office space in the existing building which expires on April 30, 2026. The lease provides for the payment of base monthly rent in the amount of $7 thousand during the first 12 months of the term with annual increases, over the base monthly rent then in effect, by 3%.

 Total rent expense was $ 123 thousand and $ 122 thousand for the years ended December 31, 2023 and 2022, respectively.

 The Company classified the Sera Labs lease as an operating lease in accordance with ASC 842 and has recognized a right-of-use asset and a lease liability based on the present values of its lease payments over its respective lease term. The Company used the services of a valuation company to compute the IBR, which is necessary to determine the present value of its lease payments since a borrowing rate is not explicitly available on the lease agreement. The concluded IBR is 11.30 %. Operating lease payments and lease expense are recognized on a straight-line basis over the lease term.

 As of December 31, 2023, the current portion of operating lease liability is $ 45 thousand.

 The future payments due under the operating lease for the years ended December 31 are as follows (in thousands):

 2024

 $

 2025

 -

 2026

 -

 2027

 -

 2028

 -

 Undiscounted cash flow

 Effects of discounting

 ( 1
)

 Lease liabilities recognized

 $

 Operating lease

 The following table presents supplemental balance sheet information related to operating leases as of December 31 (in thousands, except lease term and discount rate):

 2023

 2022

 Operating lease

 Right-of-use assets, net

 $

 $

 Right-of-use lease liabilities, current

 $

 $

 Right-of-use lease liabilities, noncurrent

 -

 Total operating lease liabilities

 $

 $

 Weighted average remaining lease term

 Operating lease

 0.29 years

 1.29 years

 Weighted average discount rate

 Operating lease

 11.3
 %

 11.3
 %

 Sera Labs Acquisition Contingent stock consideration

 In October 2020, the Company acquired all of the issued and outstanding stock of Sera Labs in exchange for consideration of, subject to customary adjustments, an aggregate of approximately (i) $ 1.0 million in cash and (ii) up to 6,909,091 shares of the Company's common stock. Pursuant to the Sera Labs Merger Agreement, Sera Labs security holders are also entitled to receive up to 5,988,024 shares of the Company's common stock (the "Clawback Shares") based on the achievement of certain sales and gross margin milestones. Our chief executive officer who is also a director of the Company is the beneficial owner of the security holders and is therefore entitled to receive the Clawback Shares if earned. During the original earnout period through the second anniversary of the merger, the Company did not provide the marketing and growth funds to Sera Labs required under the Sera Labs Merger Agreement on which the sales and gross margin milestones were based. On August 11, 2022, after considering the impact on the Sera Labs' ability to achieve the prescribed milestones for the issuance of the Clawback Shares due to the under-funding of Sera Labs, the Board agreed to extend the period in which the Clawback Shares may be earned to December 31, 2023. Our chief executive officer recused herself from the discussion and voting on the resolution approving the extension. On December 31, 2023, the Company issued 4,790,419 shares of common stock pursuant to the Sera Labs Merger Agreement at a value of approximately $355 thousand based on a price per share of $0.074.

 The acquisition was accounted for in accordance with ASC 805. The equity consideration to be provided is subject to a variety of earn-out and milestone provisions thus of the 12,897,115 total potential shares to be issued, 5,988,024 shares were considered contingent shares based on the achievement of certain sales and gross margin milestones ("Contingent Shares").

 The following table presents the changes in fair value of contingent stock consideration (in thousands):

 Fair value at December 31, 2021

 $
 1,430

 Change in fair value of contingent stock consideration

 ( 570
)

 Fair value at December 31, 2022

 Change in fair value of contingent stock consideration

 ( 505
)

 Issuance of shares

 ( 355
)

 Fair value at December 31, 2023

 $
 -

 NOTE 21 – DISCONTINUED OPERATIONS

 On July 22, 2022, Avenir completed the sale of certain assets comprising the pharmaceutical segment of the Company pursuant to an Asset Purchase Agreement (the "APA") with TF Tech Ventures, Inc. (the "Buyer"), under which the Buyer purchased certain assets of the Company (the "Asset Sale"), including certain pharmaceutical patents, trademarks and related machinery and equipment. The total consideration received at closing in connection with the Asset Sale was $ 20.0 million, which consisted of (i) the cancellation of indebtedness owed by the Company to the Buyer in an amount equal to $ 4.15 million, (ii) a $ 2.0 million one-year note payable in the form of a secured promissory note, and (iii) the remainder in cash reduced by $ 41 thousand in assumed liabilities transferred to the Buyer at closing. The Company retained 15 other patents that were not included in the Asset Sale, which the Company expects to monetize through product development, licensing arrangements and/or the sale of such patents.

 The following table calculates the net cash received from the Asset Sale (in thousands):

 Sales price

 $
 20,000

 Forgiveness of Buyer advances

 ( 4,150
)

 Holdback secured by promissory note

 ( 2,000
)

 Obligations assumed by Buyer

 ( 41
)

 Buyer expenses paid by seller

 Net cash received

 $
 13,891

 The following table calculates the loss incurred from the Asset Sale (in thousands):

 Sales price for assets sold

 $
 20,000

 Net book value of assets sold

 20,616

 Net book value of liabilities sold

 ( 51
)

 Net book value of net assets sold

 20,565

 Loss on sale of net assets

 $
 ( 565
)

 As of June 30, 2022, the cost of assets and liabilities held for sale were $ 20.6 million and $ 4.0 million, respectively. Included in the liabilities held for sale were notes payable amounting to $ 3.4 million which form part of the $ 20.0 million in total consideration received from the Buyer. To write down the total net assets to fair value an additional impairment loss of $ 2.0 million, including $ 100 thousand of estimated costs to sell, was charged to impairment of goodwill as of June 30, 2022 and included in the loss from disposal group.

 The following table presents the aggregate carrying amounts of assets and liabilities held for sale in the consolidated balance sheet as of the date indicated (in thousands):

 2021

 Carrying amounts of assets included as part of assets held for sale:

 Inventory, net

 $

 Prepaid expenses and other assets

 Property and equipment, net

 1,837

 Finance lease right-of-use assets, net

 Goodwill, net

 9,178

 Intellectual property and patents, net

 14,401

 In-process research and development, net

 Other assets

 Total assets classified as assets held for sale

 $
 26,160

 Carrying amounts of liabilities included as part of liabilities held for sale:

 Accrued expenses

 $

 Finance lease payable

 Contract liabilities

 Total liabilities classified as liabilities held for sale

 $

 The following table presents the financial results of the pharmaceutical segment for the years ended December 31, 2023 and 2022 which is presented as loss from disposal group in our consolidated statements of operations (in thousands):

 For the Year Ended December 31,

 2023

 2022

 Revenue:

 Product sales, net of discounts and refunds

 $
 -

 $

 Consulting research & development income

 -

 Shipping and other sales

 -

 Total revenue

 -

 Cost of goods sold:

 Cost of goods sold

 -

 Gross profit

 -

 Operating expenses:

 Research and development expenses

 -

 Selling, general and administrative expenses

 -

 Depreciation and amortization

 -

 Impairment of goodwill

 -

 4,728

 Total operating expenses

 -

 6,535

 Net loss before income taxes

 -

 ( 6,404
)

 Provision for income taxes

 -

 -

 $
 -

 $
 ( 6,404
)

 NOTE 22 - SUBSEQUENT EVENTS

 The Company evaluated subsequent events through the filing date of this Annual Report, May 16, 2024, and except for the below there are no subsequent events that would have required adjustment or disclosure in the audited consolidated financial statements.

 On January 4, 2024, Avenir Wellness Solutions, Inc. (the "Company") and Nancy Duitch, the Chief Executive Officer of the Company (the "Executive"), entered into that certain Senior Secured Promissory Note and Security Agreement (the "Agreement").

 The Agreement provides for a secured loan facility of up to $ 250,000, of which the Company borrowed an initial amount of $ 39,000 (the "Initial Principal Amount") on January 4, 2024. The Agreement provides for the ability of the Company to request additional loan amounts up to $ 211,000 (the "Future Advances"), inclusive of the outstanding balances of certain credit cards (the "Cards") used exclusively by the Company of which are issued in the name of the Executive. The portion of the principal amount of the Agreement (the "Principal Amount") comprised of the Initial Principal Amount and the Future Advances (and excluding the outstanding balances on the Cards), accrues interest at an annual rate of 12%, or 18% in the event of default. The Principal Amount plus all accrued and unpaid interest is due and payable in full on the sooner of: (i) the demand of the Holder; and (ii) March 31, 2024. The Company may prepay the Principal Amount, in whole or in part, without the prior written consent of the Executive and without penalty. The Company granted the Executive a security interest in all of the Company's present and future personal property.