UNITED STATES

 SECURITIES AND EXCHANGE COMMISSION

 Washington, D.C. 20549

 Form 10-K/A

 (Amendment No. 1)

 (Mark One)

 ANNUAL
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the fiscal year ended: December 31, 2024

 TRANSITION
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the transition period
from
 to

 Commission file number 0-5703

 Siebert Financial Corp.

 (Exact name of registrant as specified
in its charter)

 New York

 11-1796714

 (State or other jurisdiction of incorporation or organization)

 (I.R.S. Employer Identification No.)

 653 Collins Avenue, Miami Beach, FL

 33139

 (Address of principal executive offices)

 (Zip Code)

 (310) 385-1861

 Registrant's telephone number, including area code

 Securities registered pursuant to Section 12(b) of the
Exchange Act:

 Title of each class

 Trading Symbol(s)

 Name of each exchange on which registered

 Common Stock - $0.01 par value

 SIEB

 The Nasdaq Capital Market

 Securities registered pursuant to Section
12(g) of the Exchange Act: None

 Indicate by check mark
if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES
 NO

 Indicate by check mark
if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES NO

 Indicate by check mark
whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days. YES NO

 Indicate by check mark
whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation
S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit
such files). YES NO

 Indicate by check mark whether
the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging
growth company. See the definitions of "large accelerated filer," "accelerated filer," smaller reporting company"
and "emerging growth company" in Rule 12b-2 of the Exchange Act:

 Large accelerated filer
 Accelerated filer

 Non-accelerated filer
 Smaller reporting company

 Emerging growth company

 If an emerging growth company,
indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial
accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 Indicate by check mark whether
the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control
over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that
prepared or issued its audit report.

 If securities are registered
pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing
reflect the correction of an error to previously issued financial statements.

 Indicate by check mark whether
any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the
registrant's executive officers during the relevant recovery period pursuant to §240.10D-1(b).

 Indicate by check mark whether the registrant is a shell
company (as defined in Rule 12b-2 of the Act). YES NO

 The aggregate market value of the common
stock held by non-affiliates of the registrant (based upon the last sale price of the common stock reported on the Nasdaq Capital Market
as of the last business day of the registrant's most recently completed second fiscal quarter (June 30, 2024), was approximately
$ 23,291,000.

 The number of shares of the registrant's outstanding common stock, as of March 31, 2025, were 41,432,936 issued and 40,432,936 shares outstanding.

 Documents Incorporated by Reference: None

 EXPLANATORY NOTE

 Siebert Financial Corp. (the "Company")
is filing this Form 10-K/A as Amendment No. 1 (the "Amendment") to its Annual Report on Form 10-K for the fiscal year ended
December 31, 2024 (the "Annual Report") that was filed with the Securities and Exchange Commission on March 31, 2025 for
the purpose of adding the report of the Company's predecessor independent registered public accounting firm, Baker Tilly US, LLP
(PCAOB ID 23). Due to an inadvertent error, the Annual Report did not include the report of Baker Tilly US, LLP, on the consolidated
financial statements as of and for the year ended December 31, 2023.

 This Amendment does not reflect any subsequent
events occurring after the original filing date of the Annual Report and does not modify or update in any way disclosures made in the
Annual Report except to add Baker Tilly US, LLP's report.

 SIEBERT FINANCIAL CORP.

 ITEM 1. BUSINESS

 ITEM 1A. RISK FACTORS

 ITEM 1B. UNRESOLVED STAFF COMMENTS

 ITEM 1C. CYBERSECURITY

 ITEM 2. PROPERTIES

 ITEM 3. LEGAL PROCEEDINGS

 ITEM 4. MINE SAFETY DISCLOSURES

 ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

 ITEM 6. [REVERVED]

 ITEM 7. MANAGEMENT'S DISCUSSIONS AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

 ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

 ITEM 9A. CONTROLS AND PROCEDURES

 ITEM 9B. OTHER INFORMATION

 ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

 ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

 ITEM 11. EXECUTIVE COMPENSATION

 ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

 ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

 ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

 ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

 ITEM 16. FORM 10-K SUMMARY

 SIGNATURES

 i

 Forward-Looking Statements

 For
purposes of this Annual Report on Form 10-K ("Report"), the terms "Siebert," "Company," "we,"
"us" and "our" refer to Siebert Financial Corp., and its wholly-owned and majority-owned subsidiaries collectively,
unless the context otherwise requires.

 The
statements contained throughout this Report, that are not historical facts, including statements about our beliefs and expectations, are
"forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking
statements may appear throughout this Report, including without limitation, the following sections: Item 1 "Business," Item
1A "Risk Factors," and Item 7 "Management's Discussion and Analysis of Financial Condition and
Results of Operations." Forward-looking statements include statements preceded by, followed by or that include the words
"may," "could," "would," "should," "believe," "expect," "anticipate,"
"plan," "estimate," "target," "project," "intend" and similar words or expressions.
In addition, any statements that refer to expectations, projections, or other characterizations of future events or circumstances are
forward-looking statements.

 These
forward-looking statements, which reflect our beliefs, objectives, and expectations as of the date hereof, are based on the best judgment
of management. All forward-looking statements speak only as of the date on which they are made. Such forward-looking statements are subject
to certain risks, uncertainties and assumptions relating to factors that could cause actual results to differ materially from those anticipated
in such statements, including the following: economic, social and political conditions, global economic downturns resulting from extraordinary
events; securities industry risks; interest rate risks; liquidity risks; credit risk with clients and counterparties; risk of liability
for errors in clearing functions; systemic risk; systems failures, delays and capacity constraints; network security risks; competition;
reliance on external service providers; new laws and regulations affecting our business; net capital requirements; extensive regulation,
regulatory uncertainties and legal matters; failure to maintain relationships with employees, customers, business partners or governmental
entities; the inability to achieve synergies or to implement integration plans and other consequences associated with risks and uncertainties
detailed in Part I, Item 1A – "Risk Factors" of this Report as well as in our filings with the Securities
and Exchange Commission ("SEC").

 We
caution that the foregoing list of factors is not exclusive, and new factors may emerge, or changes to the foregoing factors may occur,
that could impact our business. The forward-looking statements are based upon management's
beliefs and assumptions and are made as of the date of this Report. You should not place undue reliance on these forward-looking statements.
We undertake no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise,
except to the extent required by the federal securities laws.

 ii

 ITEM 1. BUSINESS

 Overview of Company

 Siebert
Financial Corp., together with its subsidiaries, is a diversified financial services firm and provides a full range of brokerage and financial
advisory services including securities brokerage, investment advisory and insurance offerings, and corporate stock plan administration
solutions. Our firm is characterized by building solid relationships with our clients through exceptional personal service and proven
performance. We have a strong legacy and continue to evolve in our approach to take advantage of opportunities in the financial services
industry. As part of our strategic initiatives to diversify and create synergies between our enterprises, we acquired a media and entertainment
company. Additionally we created an investment advisory committee with several veterans in the entertainment industry.

 We
conduct the following lines of business through our wholly-owned and majority-owned subsidiaries:

 Muriel Siebert & Co., LLC ("MSCO") provides
retail brokerage services. MSCO is a Delaware corporation and broker-dealer registered with the SEC under the Securities Exchange Act
of 1934 ("Exchange Act") and the Commodity Exchange Act of 1936, and member of the Financial Industry Regulatory Authority
("FINRA"), the New York Stock Exchange ("NYSE"), the Securities Investor Protection Corporation ("SIPC"),
Euroclear, and the National Futures Association ("NFA"), and the Commodities Futures Trading Commission ("CFTC").

 Siebert AdvisorNXT, LLC ("SNXT") provides investment
advisory services. SNXT is a New York corporation registered with the SEC as a Registered Investment Advisor ("RIA") under
the Investment Advisers Act of 1940 ("Advisers Act"), and the CFTC.

 Park Wilshire Companies, Inc. ("PW") provides
insurance services. PW is a Texas corporation and licensed insurance agency.

 Siebert Technologies, LLC ("STCH") provides technology
development. STCH is a Nevada limited liability company.

 RISE Financial Services, LLC, ("RISE") is a Delaware
limited liability company and a broker-dealer registered with the SEC, CFTC, FINRA, SIPC and NFA.

 StockCross Digital Solutions, Ltd. ("STXD") is
an inactive subsidiary headquartered in Bermuda.

 Gebbia Entertainment, LLC ("GE") is a Florida
limited liability company and provides media entertainment services.

 For purposes of this Annual
Report, the terms "Siebert," "Company," "we," "us" and "our" refer to Siebert
Financial Corp., MSCO, SNXT, PW, STCH, RISE, STXD, and GE, collectively, unless the context otherwise requires.

 Our
headquarters is located at 653 Collins Avenue, Miami Beach, FL 33139, with primary operations in New York, Florida and California. Our
phone number is (310) 385-1861 and our Internet address is www.siebert.com. Information included
or available through our website does not constitute a part of this Report. We have 10 branch offices throughout the U.S. and clients
around the world.

 As of March 11, 2025, we had
146 full-time employees. Our common stock is registered under Section 12 of the Exchange Act, and we file periodic reports with the SEC,
including annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and proxy and information statements
on Schedule 14. The SEC maintains a website (www.sec.gov) that contains reports, proxy and information statements, and other information
regarding companies that file documents electronically with the SEC. Our SEC filings are also available through our website at www.siebert.com,
where investors are able to obtain copies of our public filings free of charge. Our common stock, par value $.01 per share trades on the
Nasdaq Capital Market under the symbol "SIEB."

 Subsidiaries and Business Offerings

 Muriel Siebert & Co., LLC.

 MSCO has been providing online
and traditional discount brokerage services to clients for over 55 years. MSCO was founded in 1967 by Muriel F. ("Mickie")
Siebert, a trailblazer who was the first woman to own a seat on the NYSE and the first to head one of its member firms. On May 1, 1975,
after the federal government banned fixed commissions by brokers, Mickie broke barriers and declared MSCO a discount brokerage firm.

 In May 2022, MSCO received
approval to expand its clearing services in the U.S. by acting as a correspondent clearing firm for institutional and online broker-dealers,
registered investment advisors and other asset managers. Achieving this milestone strengthens our core competencies, diversifies our business,
and reinforces our commitment as a strategic partner to our clients.

 Today,
MSCO offers a wide range of products and services and is the primary subsidiary of Siebert.

 Products and Services

 MSCO
offers a wide range of products and services, including the following:

 Self-directed trading

 Market making and fixed income investments

 Equity compensation plans (Siebert Corporate Services)

 Wealth management / financial advice

 Additional Information

 Brokerage and Related Services

 MSCO offers a wide selection
of quality investment services, including broker assisted trades and free online self-service features such as real time quotes, market
data, and trading tools.

 MSCO is a self-clearing broker-dealer
and also clears with National Financial Services Corp. ("NFS"), a wholly-owned subsidiary of FMR, LLC ("Fidelity Investments").

 Securities Finance and Market Making

 We operate our Securities
Finance Group, which is a division that consists primarily of our stock borrow / stock loan and related services. Our management team
brings decades of securities finance experience to this division. We have seen positive results in recent years and are committed to continue
to expand our securities finance operations.

 We make markets in multiple
exchanges and in over 500 equity securities and fixed income products. The client service offerings within our Market Making division
have evolved with the capital markets and different trading strategies. Our strengths include trading experience in domestic markets,
enhanced liquidity, and the search for significant price improvement. The ability of our Market Making division to execute large orders
continues to be a strategic advantage in supporting the growth of our Corporate Services division.

 Corporate Services

 We are dedicated to helping
publicly traded companies and their employees manage their equity compensation plans. Corporate services are a key component of our business,
and we leverage our technology partnerships to create a distinct advantage through FIX connection trading and real-time transaction reporting.
Siebert Corporate Services primarily supports small and mid-cap public companies. Below are some key points of our strategic outlook and
initiatives within Siebert Corporate Services.

 Strategic Shift and Business Evolution: Throughout 2023, Siebert
Corporate Services has initiated a strategy shift, transitioning from transaction-based service delivery to focus on the overall client
experience.

 Investment in Innovation and Technology: We have made a commitment
to innovation and investment in technology that we believe will provide efficiencies and accelerate our service-to-sales model. This
strategic approach is critical in driving future growth in account conversion revenue.

 Future Outlook: Industry consolidation and rising minimum
plan value requirements among competitors is creating an underserved market of public issuers looking for new service providers. Siebert
Corporate Services is currently developing an enhanced equity management solution to capture new market opportunities.

 Independent Retail Execution Services

 MSCO
and its clearing firms monitor order flow in efforts to ensure that customers are getting the best possible trade executions. All
equity orders are routed in a manner intended to afford MSCO's customers the most favorable terms on all orders. MSCO also
offers customers execution services through various market centers for an additional fee, providing customers access to numerous
market centers before and after regular market hours. Customers may buy or sell fixed income securities, municipal bonds, corporate
bonds, mortgage-backed securities, government sponsored enterprises, unit investment trusts, mutual funds, certificates of deposit,
and other securities. These transactions are serviced by MSCO's registered representatives.

 Retail Customer Service

 MSCO believes that its superior
customer service enhances its ability to compete with larger brokerage firms and provides retail customers with personal service via access
to dedicated customer service personnel for all of its products and services. Customer service personnel, located in MSCO's branch
offices, are cross trained to assist with all clients' needs for a reliable experience. MSCO uses a variety of customer relationship
management systems that enable representatives in any location to review and respond to customers' requests in a timely manner.

 Retirement Accounts

 MSCO offers customers a variety
of self-directed retirement accounts. Each IRA, SEP IRA, ROTH IRA, and KEOGH account can be invested in a variety of qualified investments
in a consolidated account. MSCO acts as its own custodian for retirement accounts and also utilizes NFS for IRA custody. MSCO offers self-directed
retirement accounts and also has registered representatives dedicated to assisting clients in meeting their retirement goals.

 Customer Financing

 Customer margin accounts are
carried whereby money is lent to customers for a portion of the market value of marginable securities held in the customer's account.
Margin loans are collateralized by these securities. Customers also may sell securities short in a margin account, subject to minimum
equity and applicable margin requirements, and the availability of such securities to be borrowed. In permitting customers to engage in
margin financing, short sale or any other transaction, MSCO assumes the risk of its customers' failure to meet their obligations
in the event adverse changes in the market affect the value of the margined securities positions. MSCO and NFS reserve the right to set
margin requirements higher than those established by the Federal Reserve System.

 MSCO has established policies
with respect to maximum purchase commitments for new customers or customers with inadequate collateral to support a requested purchase.
When transactions occur outside normal guidelines, MSCO monitors accounts closely until their payment obligations are completed. If the
customer does not meet the required commitments, MSCO takes steps to close out the position and minimize any loss. In the last five years,
MSCO has not had any significant losses as a result of customers failing to meet commitments.

 Information and Communications
Systems

 MSCO
relies heavily on its data technology platform and the platform provided by its clearing agents. These platforms offer interfaces to MSCO's
clearing service providers' computing systems where all customer account records are kept and are accessible through MSCO's
data technology platform. MSCO's systems also utilize browser-based access and other types of data communications. MSCO's
representatives use NFS systems, by way of MSCO's data technology platform, to perform daily operational functions which include
trade entry, trade reporting, clearing-related activities, risk management and account maintenance.

 MSCO's
data technology platform offers services used in direct relation to customer activities as well as support for corporate use. Some of
these services include email and messaging, market data systems and third-party trading systems, business productivity tools and customer
relationship management systems. MSCO's data network is designed with redundancies in case a significant business disruption occurs.

 To
ensure reliability and to conform to regulatory requirements related to business continuity, MSCO maintains backup systems and backup
data, leverages cloud-based technology, and has a full-time offsite disaster recovery site to ensure business continuity during a potential
wide-spread disruption. However, despite the preventive and protective measures in place, in the event of a wide-spread disruption, MSCO's
ability to satisfy the obligations to customers and other securities firms may be significantly hampered or completely disrupted. For
more information regarding our business continuity plan, refer to the Business Continuity Statement on our website.

 We
are consistently enhancing technology for both our customers as well as our internal operations. We are currently in the process of developing
a new retail platform ("Retail Platform") for our customers and integrating it into our operations.

 Investment Banking
and Capital Markets

 During the first quarter of
2025, the Company established an Investment Banking and Capital Markets division as part of its strategic expansion designed to serve
middle-market clients often overlooked by larger financial institutions. The Company has hired several experienced professionals
with extensive experience in capital markets, M&A, and financial advisory services to lead and develop this growth initiative. These
hires represent a significant investment in the Company's future operations.

 Siebert AdvisorNXT, Inc.

 SNXT offers customers our
proprietary robo-advisory technology that utilizes trading algorithms initially developed by STCH to create our robo-advisor. This technology
provides clients with cost-efficient, competitively priced, and automated wealth management solutions intended to maximize portfolio returns
based on specific risk tolerance. The platform utilizes Nobel Prize-winning Modern Portfolio Theory ("MPT") to create optimal
portfolios for each client. We provide web-based tools to enable clients to monitor and interact with the robo-advisor's automated
portfolio manager application. The robo-advisor selects low-cost, well-managed, exchange-traded funds ("ETFs") and exchange-traded
notes ("ETNs") that represent the asset classes that provide clients the necessary risk-adjusted exposure given current market
conditions. The robo-advisor continuously monitors and periodically rebalances portfolios to address changes in market and economic conditions.

 Products and Services

 The products and services offered by SNXT include:

 Managed portfolios

 Separately managed accounts

 Park Wilshire Companies, Inc.

 PW is a full-service insurance
agency founded in 2010. Through PW, our product offerings include various insurance products such as fixed annuities and property and
casualty insurance.

 Products and Services

 The products and services offered by PW include:

 Fixed annuities

 Personal insurance

 Property and casualty insurance

 Natural disaster insurance

 Life and disability

 Siebert Technologies, LLC

 STCH
is an innovative technology subsidiary dedicated to advancing new technology for our clients as well as our business operations. By leveraging
cutting-edge technology, STCH is positioned to drive the evolution of our products and services, delivering greater efficiency, accessibility,
and value to our clients. With a focus on future fintech opportunities, STCH aims to be at the forefront of developing transformative
solutions that will cater to both retail and corporate service clients.

 During 2024, we hired a new
President of STCH with over 25 years of experience in technology leadership and innovation, changed our primary software development vendor,
and made investments in technology development.

 Some of these technology investments
include the development of a Siebert mobile trading application, online platform for our retail customer base and corporate services clients,
as well as upgrades to our technological and operational infrastructure to support these platforms and future growth. We believe that
these ongoing investments in technology will be key to meeting the needs of our retail customers, correspondent clearing, corporate services
as well as expand into new markets and demographics. We look to continue to expand this business line and additional product offerings
through technology development.

 RISE Financial Services, LLC

 RISE,
a registered broker-dealer with the SEC and a member of FINRA, is currently conducting a comprehensive review of its strategic initiatives
to evaluate potential opportunities and determine the most effective course of action for future operations.

 Gebbia Entertainment, LLC

 GE is a media entertainment
company with reach into the realms of music, entertainment and media. GE has a business partnership with GAMMA Media and L.A Reid LLC
for the rights to SIMIEN, a talented group of three sisters from Los Angeles, California who are managed by the globally renowned singer,
songwriter and producer, Akon, who also serves as a member of the Company's advisory committee.

 Other Business Developments

 Advisory Committee

 In 2024, we established a
new advisory committee composed of prominent leaders from the finance, technology, sports, and entertainment industries. This committee
provides strategic guidance to us as we pursue an ambitious growth strategy. The advisory committee includes globally recognized artist
and entrepreneur Akon, former NFL athlete and media entrepreneur Brandon Marshall, Wall Street professional Mick Solimene (Managing Director,
Monroe Capital), Steven Geskos (Operating Partner, Fifth Down), entertainment entrepreneur Nick Jarjour (CEO, JarjourCo and former Global
Head of Song Management at Hipgnosis Songs Fund), and Laura J. Richardson (retired United States Army general).

 Each advisory committee member
brings unique expertise and an extensive network to support Siebert's innovation and expansion. Notably, Akon, known for his entrepreneurial
ventures and philanthropic initiatives, has partnered with GE in co-managing SIMIEN, a rising female recording artist group. The advisory
committee meets regularly to discuss key opportunities, leveraging their collective experience in an effort to drive our growth and enhance
shareholder value.

 Strategic Initiatives

 In 2024, we began undertaking
a strategic rebranding initiative designed to enhance our digital presence and expand our evolving services. As part of this rebranding,
we have shifted our focus to provide innovative financial management solutions tailored to a diverse range of clients such as athletes
and artists, bridging the gap between traditional finance and creative industries. By integrating cutting-edge technologies, we aim to
position ourselves as a forward-thinking leader, delivering relevant and insightful content to our audience. This revitalized approach
reflects our commitment to staying ahead of industry trends and offering a more personalized, impactful experience to our clients.

 Competition

 We encounter significant competition
from full-commission, online and discount brokerage firms, including zero commission firms, as well as from financial institutions, mutual
fund sponsors, venture-backed technology and cryptocurrency firms, and other organizations. Although there has been consolidation in the
industry in both the online and traditional brokerage business during recent years, we believe that additional competitors such as banks,
insurance companies, providers of online financial and information services, and others will continue to be attracted to the brokerage
industry. We compete with a wide variety of vendors of financial services for the same customers; however, our success in the financial
services industry is a result of our high-quality customer service, responsiveness, products offered, and excellent executions.

 Regulations

 The securities industry in
the U.S. is subject to extensive regulation under both federal and state laws. The SEC is the federal agency charged with administration
of the federal securities laws. MSCO and RISE are registered as broker-dealers with the SEC. MSCO is a member of the NYSE and FINRA, and
RISE is a member of FINRA. Much of the regulation of broker-dealers has been delegated to self-regulatory organizations ("SROs"),
principally FINRA, which is MSCO's and RISE's primary regulator with respect to financial and operational compliance. These
SROs adopt rules (subject to approval by the SEC) governing their members and conduct periodic examinations of broker-dealers. Securities
firms are also subject to regulation by state securities authorities in the states in which they do business. MSCO is registered as a
broker-dealer in 50 states, the District of Columbia, and Puerto Rico, and RISE is registered as a broker-dealer in 7 states and territories.
These regulations affect our business operations and impose capital, client protection, and market conduct requirements, among others.

 Conduct and Training

 The principal purpose of regulation
and discipline of broker-dealers is the protection of customers and the securities markets. The regulations to which broker-dealers are
subject cover all aspects of the securities business, including training and supervision of personnel, sales methods, trading practices
among broker-dealers, uses and safekeeping of customers' funds and securities, capital structure of securities firms, record keeping,
fee arrangements, disclosure to clients, and the conduct of directors, officers and employees. Additional legislation, changes in rules
promulgated by the SEC and by SROs and/or changes in the interpretation or enforcement of existing laws and rules may directly affect
the methods of operation and profitability of broker-dealers. The SEC, SROs and state securities authorities may conduct administrative
proceedings which can result in censure, fine, cease and desist orders or suspension or expulsion of a broker-dealer, its officers or
its employees.

 Dodd-Frank Act of 2010

 As a result of the enactment
of the Dodd-Frank Wall Street Reform and Consumer Protection Act in 2010 ("Dodd-Frank"), the adoption of implementing regulations
by the federal regulatory agencies, and other recent regulatory reforms, we have experienced significant changes in the laws and regulations
that apply to us, how we are regulated, and regulatory expectations in the areas of compliance, risk management, corporate governance,
operations, capital and liquidity.

 Regulation Best Interest

 Pursuant to the Dodd-Frank
Act, the SEC was charged with considering whether broker-dealers should be subject to a standard of care similar to the fiduciary standard
applicable to RIAs. In June 2019, the SEC adopted a package of rules and interpretations related to the provision of advice by broker-dealers
and investment advisers, including Regulation Best Interest and Form CRS (collectively, these regulations, rules and interpretations are
referred to herein as the "Regulation Best Interest Rules"). Among other things, Regulation Best Interest requires a broker-dealer
to act in the best interest of a retail customer when making a recommendation to that customer of any securities transaction or investment
strategy involving securities. Form CRS requires that broker-dealers and investment advisers provide retail investors with a brief summary
document containing simple, easy-to-understand information about the nature of the relationship between the parties. Regulation Best Interest
and Form CRS had a compliance date of June 30, 2020.

 The Regulation Best Interest
Rules have impacted the conduct of our business, especially with respect to our business with our retail clients. The need for enhanced
documentation for recommendations of securities transactions to broker-dealer retail clients as well as the increased supervision of sales
practices and transactions increased the amount of record-keeping and training for our sales staff. The related new rules and procedures
have and may continue to bring increased costs associated with compliance and enhanced technology.

 We operate pursuant to the
Regulation Best Interest Rules and as such, we conduct thorough training of all our employees with respect to the requirements of Regulation
Best Interest. Additionally, we created the Regulation Best Interest Rule's required documents and completed each of the required
mailings (both electronic and conventional) prior to the effective date. We believe that the changes made to our business processes resulted
in compliance with these new requirements. As business continues to be conducted under the Regulation Best Interest Rules, it is likely
that additional changes may be necessary.

 SIPC

 As a registered broker-dealer
and FINRA member organization, MSCO and RISE are required by federal law to belong to SIPC which provides, in the event of the liquidation
of a broker-dealer, protection for securities held in customer accounts held by the firm of up to $500,000 per customer, subject to a
limitation of $250,000 on claims for cash balances. SIPC is principally funded through assessments on registered broker-dealers. MSCO
has purchased $50 million additional account protection above SIPC coverage. Equities, bonds, mutual funds and money market funds are
included at net asset value for purposes of SIPC protection and additional protection. Neither SIPC protection nor the additional protection
insures against fluctuations in the market value of securities.

 MSRB

 MSCO is also authorized by
the Municipal Securities Rulemaking Board ("MSRB") to affect transactions in municipal securities on behalf of its customers
and has obtained certain additional registrations with the SEC and state regulatory agencies necessary to permit it to engage in certain
other activities incidental to its brokerage business.

 Margin Lending

 Margin lending activities
are subject to limitations imposed by regulations of the Board of Governors of the Federal Reserve System and FINRA, as well as other
SROs. In general, these regulations provide that, in the event of a significant decline in the value of securities collateralizing a margin
account, we are required to obtain additional collateral from the borrower or liquidate securities positions. Margin lending arranged
by MSCO through third parties is subject to the margin rules of the Board of Governors of the Federal Reserve System and the NYSE. Under
such rules, broker-dealers are limited in the amount they may lend in connection with certain purchases and short sales of securities
and are also required to impose certain maintenance requirements on the amount of securities and cash held in margin accounts. In addition,
those rules and rules of the Chicago Board Options Exchange govern the amount of margin customers must provide and maintain uncovered
options in writing.

 Investment Advisers Act of 1940

 SNXT is registered with the
SEC as an investment adviser pursuant to the Advisers Act. The Advisers Act, together with the SEC's regulations and interpretations
thereunder, is a highly prescriptive regulatory statute. The SEC is authorized to institute proceedings and impose sanctions for violations
of the Advisers Act, ranging from fines and censures to termination of an adviser's registration and, in the case of willful violations,
can refer a matter to the United States Department of Justice for criminal prosecution.

 Under the Advisers Act, an
investment adviser (whether or not registered under the Advisers Act) owes fiduciary duties to its clients. These duties impose standards,
requirements and limitations on, among other things, trading for proprietary, personal and client accounts; allocations of investment
opportunities among clients; use of "soft dollar arrangements," a practice that involves using client brokerage commissions
to purchase research or other services that help managers make investment decisions; execution of transactions; and recommendations to
clients.

 As an RIA, SNXT is subject
to additional requirements that cover, among other things, disclosure of information about its business to clients; maintenance of written
policies and procedures; maintenance of extensive books and records; restrictions on the types of fees SNXT may charge; custody of client
assets; client privacy; advertising; and solicitation of clients. The SEC has legal authority to examine any RIA and, depending upon the
type of exam, may review the examined RIAs to determine whether the adviser is conducting its activities in compliance with (i) applicable
laws and regulations, (ii) disclosures made to clients and (iii) adequate systems, policies and procedures reasonably designed to prevent
and detect violations of the Advisers Act.

 Section 28(e) of the Exchange
Act provides a "safe harbor" to investment managers who use commission dollars generated by their advised accounts to obtain
investment research and brokerage services that provide lawful and appropriate assistance to the manager in the performance of investment
decision-making responsibilities. SNXT, as a matter of policy, does not use "soft dollars" and as such, it has no incentive
to select or recommend a broker or dealer based on any interest in receiving research or related services. Rather, as a fiduciary, SNXT
selects brokers based on its clients' interest in receiving best execution.

 Bank Secrecy Act of 1970

 We conduct financial services
activities that are subject to the Bank Secrecy Act of 1970 ("BSA"), as amended by the USA PATRIOT Act of 2001 ("PATRIOT
Act"), which require financial institutions to develop and implement programs reasonably designed to achieve compliance with these
regulations. The BSA and PATRIOT Act include a variety of monitoring, recordkeeping, and reporting requirements (such as currency transaction
reporting and suspicious activity reporting) as well as identity verification and client due diligence requirements, which are intended
to detect, report and/or prevent money laundering, and the financing of terrorism. As FINRA member firms, MSCO and RISE are subject to
FINRA rules requiring written anti-money laundering programs. In addition, we are subject to U.S. sanctions programs administered by the
Office of Foreign Assets Control.

 Net Capital

 As registered broker-dealers,
MSCO and RISE are subject to the requirements of the Exchange Act and the rules thereunder relating to broker-dealers, such as minimum
net capital requirements under the SEC Uniform Net Capital Rule (Rule 15c3-1) and segregation of fully paid client funds and securities
under the SEC Customer Protection Rule (Rule 15c3-3), administered by the SEC and FINRA.

 Net capital rules are designed
to protect clients, counterparties and creditors by requiring a broker-dealer to have sufficient liquid resources available to satisfy
its financial obligations. Net capital is a measure of a broker-dealer's readily available liquid assets, reduced by its total liabilities
other than approved subordinated debt. Under the SEC Uniform Net Capital Rule, a broker-dealer may not repay any subordinated borrowings,
pay cash dividends or make any unsecured advances or loans to its parent company or employees if such payment would result in a net capital
amount below required levels. Failure to maintain the required regulatory net capital may subject a firm to suspension or expulsion by
the NYSE or FINRA, as well as certain punitive actions by the SEC and other regulatory bodies, which ultimately could require a firm's
liquidation.

 Best Execution

 As explained in SEC guidelines
and FINRA rules, brokers are required to seek the "best execution" reasonably available for their clients' orders. In
part, this requires brokers to use reasonable diligence so that the price to the client is as favorable as possible under prevailing market
conditions. MSCO and RISE send client orders for execution to a number of market centers, including market makers and exchanges, which
encourages competition and ensures redundancy. For non-directed client orders, it is our policy to route orders to market centers based
on a number of factors that are more fully discussed in the Supplemental Materials of FINRA Rule 5310, including, where applicable, but
not necessarily limited to, speed of execution, price improvement opportunities, differences in price dis-improvement, likelihood of execution,
the marketability of the order, size guarantees, service levels and support, the reliability of order handling systems, client needs and
expectations, transaction costs, and whether the firm will receive remuneration for routing order flow to such market centers. Price improvement
is available under certain market conditions and for certain order types and we regularly monitor executions to ensure best execution
standards are met.

 Consumer Financial Information Privacy

 In providing services to clients,
we manage, utilize and store sensitive and confidential client data, including personal data. As a result, we are subject to numerous
laws and regulations designed to protect this information, such as U.S. federal and state laws and regulations governing the protection
of personally identifiable information. These laws and regulations are increasing in complexity and number, changing frequently and sometimes
conflict. To the extent they are applicable to us, we must comply with federal and state information-related laws and regulations in the
United States, including the Gramm-Leach-Bliley Act of 1999, SEC Regulation S-P, the Fair Credit Reporting Act of 1970, as amended, and
Regulation S-ID (the Identity Theft Red Flags Rule), as well as the California Consumer Protection Act and further potential federal and
state requirements.

 Human Capital

 Our success depends on our
ability to attract, hire, retain and develop highly skilled professionals in a variety of specialties, including finance, technology,
compliance, business development, cybersecurity and management. Due to the complexity of our business, we compete for talent with other
companies, both inside and outside of our industry, and in multiple geographical areas in the U.S.

 Our human capital efforts
focus on establishing a culture of service that emphasizes taking care of our employees, so they can take care of our clients. To that
end, we seek employees who are approachable, proactive, collaborative, agile and innovative, and who share our commitment to excellence,
integrity, and service. As of March 11, 2025, we had 146 employees, two of whom were corporate officers. None of our employees are represented
by a union, and we believe that relations with our employees are good.

 To maintain a high-caliber,
values-driven workforce that is committed to our culture, we strive to offer total rewards, including compensation and benefits that position
our company as an employer of choice. We design our compensation to be competitive in the markets in which we compete and closely monitor
industry trends and practices to ensure we are able to attract and retain the personnel who are critical to our success. To support our
employees' health and well-being, we offer competitive medical, dental and vision plans as well as other health benefits.

 We believe in our employees'
potential and provide training and development opportunities intended to maximize their performance and professional growth. We require
all of our employees to complete courses in key regulatory areas, such as insider trading and anti-money laundering compliance.

 We aim to provide a safe,
inclusive environment for our employees where they feel engaged in our business, supported in who they are and empowered to succeed. We
are committed to providing a workplace that is free from violence, harassment and other unsafe or disruptive conditions, and require our
personnel to attend regular training sessions and workshops on those topics.

 ITEM 1A. RISK FACTORS

 Regulatory Risks

 Legislation has and may continue to result
in changes to rules and regulations applicable to our business, which may negatively impact our business and financial results.

 New laws, rules, regulations
and guidance, or changes in the interpretation and enforcement of existing federal, state, foreign and SRO laws, rules, regulations and
guidance may directly affect our business and the profitability of Siebert or the operation of specific business lines. In addition, new
and changing laws, rules, regulation and guidance could result in limitations on the lines of business we conduct, modifications to our
business practices, more stringent capital and liquidity requirements or other costs and could limit our ability to return capital to
stockholders.

 The Dodd-Frank Act, enacted
in 2010, required many federal agencies to adopt new rules and regulations applicable to the financial services industry and called for
many studies regarding various industry practices. In particular, the Dodd-Frank Act gave the SEC discretion to adopt rules regarding
standards of conduct for broker-dealers providing investment advice to retail customers.

 The rules and interpretations
adopted by the SEC in June 2019 include Regulation Best Interest and the Form CRS Relationship Summary, which are intended to enhance
the quality and transparency of retail investors' relationships with broker-dealers and investment advisers. Regulation Best Interest
enhances the broker-dealer standard of conduct beyond existing suitability obligations, requiring compliance with disclosure, care, conflict
of interest and compliance obligations. The regulation requires that a broker-dealer or natural person who is an associated person of
the broker-dealer shall act in the best interest of the retail customer at the time it makes a recommendation of any securities transaction
or investment strategy involving securities, prioritizing the interests of the customer above any interests of the broker-dealer or its
associated persons. Among other things, this requires the broker-dealer to mitigate conflicts of interest arising from financial incentives
in selling securities products.

 The new rules and processes
related thereto have and will most likely continue to involve increased costs, including, but not limited to, compliance costs associated
with new or enhanced technology. In addition to the foregoing laws affecting regulation of our industry, Congress is considering various
proposals to increase taxation relating to investments, which may adversely impact the volume of trading and other transactions from which
we derive our revenue.

 It is not possible to determine
the extent of the impact of any new laws, regulations or initiatives that may be imposed, or whether any existing proposals will become
law. Conformance with any new laws or regulations could make compliance more difficult and expensive and affect the manner in which we
conduct business.

 We are subject to extensive government regulation
and to third party litigation risk and regulatory risk which could result in significant liabilities and reputational harm which, in turn,
could materially adversely affect our business, results of operations and financial condition.

 Our business is subject to
extensive regulation in the U.S., at both the federal and state level. We are also subject to regulation by SROs and other regulatory
bodies in the U.S., such as the SEC, the NYSE, FINRA, MSRB, the CFTC and the NFA. MSCO is registered as a broker-dealer in 50 states,
the District of Columbia, and Puerto Rico, and RISE is registered as a broker-dealer in 7 states and territories. The regulations to which
MSCO and RISE are subject as broker-dealers cover all aspects of the securities business including training of personnel, sales methods,
trading practices, uses and safe keeping of customers' funds and securities, capital structure, record keeping, fee arrangements,
disclosure and the conduct of directors, officers and employees.

 SNXT is registered as an investment
adviser with the SEC under the Advisers Act, and its business is highly regulated. The Advisers Act imposes numerous obligations on RIAs,
including fiduciary, record keeping, operational and disclosure obligations. Moreover, the Advisers Act grants broad administrative powers
to regulatory agencies such as the SEC to regulate investment advisory businesses. If the SEC or other government agencies believe that
SNXT has failed to comply with applicable laws or regulations, these agencies have the power to impose fines, suspensions of a registrant
and individual employees or other sanctions, which could include revocation of SNXT's registration under the Advisers Act. SNXT
is also subject to the provisions and regulations of ERISA, to the extent that SNXT acts as a "fiduciary" under ERISA with
respect to certain of its clients. ERISA and the applicable provisions of the federal tax laws impose a number of duties on persons who
are fiduciaries under ERISA and prohibit certain transactions involving the assets of each ERISA plan which is a client, as well as certain
transactions by the fiduciaries (and certain other related parties) to such plans. Our subsidiaries, RISE and MSCO, are also regulated
by the NFA and function as a registered introducing broker.

 The laws, rules and regulations,
as well as governmental policies and accounting principles, governing our business and the financial services and banking industries generally
have changed significantly over recent years and are expected to continue to do so. We cannot predict which changes in laws, rules, regulations,
governmental policies or accounting principles will be adopted. Any changes in the laws, rules, regulations, governmental policies or
accounting principles relating to our business could materially and adversely affect our business, results of operations and financial
condition.

 Additionally,
like other participants in the financial services industry, we and our subsidiaries face the risks of lawsuits from clients and regulatory
proceedings against us. The outcome of regulatory proceedings and client lawsuits is uncertain and difficult to predict. An adverse resolution
of any regulatory proceeding or client lawsuit against us could result in substantial costs or reputational harm to us. Further, any
such proceedings or lawsuits could have an adverse effect on our ability to retain key registered representatives, investment advisers
and wealth managers, and to retain existing clients or attract new clients, any of which could have a material adverse effect on our
business, financial condition, results of operations and prospects. Refer to Item 3 – Legal Proceedings for additional detail.

 We are subject to net capital requirements.

 The SEC, FINRA, and various
other securities and commodities exchanges and other regulatory bodies in the U.S. have rules with respect to net capital requirements
which affect us. These rules have the effect of requiring that at least a substantial portion of a broker-dealer's assets be kept
in cash or highly liquid investments. Our compliance with the net capital requirements could limit operations that require intensive use
of capital, such as underwriting or trading activities. These rules could also restrict our ability to withdraw our capital, even in circumstances
where we have more than the minimum amount of required capital, which, in turn, could limit our ability to implement growth strategies.
In addition, a change in such rules, or the imposition of new rules, affecting the scope, coverage, calculation or amount of such net
capital requirements, or a significant operating loss or any unusually large charge against net capital, could have similar adverse effects.

 Risks Related to Our Technology and Information
Systems

 We rely on information processing and communications
systems to process and record our transactions.

 Our operations rely heavily
on information processing and communications systems. Our system for processing securities transactions is highly automated. Failure of
our information processing or communications systems for a significant period of time could limit our ability to process a large volume
of transactions accurately and rapidly. This could cause us to be unable to satisfy our obligations to customers and other securities
firms and could result in regulatory violations. External events, such as an earthquake, terrorist attack or power failure, loss of external
information feeds, such as security price information, as well as internal malfunctions such as those that could occur during the implementation
of system modifications, could render part or all of these systems inoperative.

 We rely on third-party platforms for information
and communications systems.

 We rely heavily on our data
technology platforms and the platforms provided by our clearing agents. These platforms offer interfaces to our clearing service providers'
computing systems where customer account records are kept and are accessible through our data technology platforms. Our systems also utilize
browser-based access and other types of data communications.

 Our data technology platforms
offer services used in direct relation to customer activities as well as support for corporate use. Some of these services include email
and messaging, market data systems and third-party trading systems, business productivity tools and customer relationship management systems.
Our data network is designed with redundancies in case a significant business disruption occurs.

 We also rely on third parties
that provide data center facilities, infrastructure, back-office systems for clearance, settlement and accounting, customer relationship
management, compliance and risk software and systems, website functionality and access, databases, data center facilities and cloud computing,
all of which are critical to our operations. To ensure reliability and to conform to regulatory requirements related to business continuity,
we maintain backup systems and backup data, leverage cloud-based technology, and have a full-time offsite disaster recovery site to ensure
business continuity during a potential wide-spread disruption. However, despite the preventive and protective measures in place, in the
event of a wide-spread disruption of our systems or those of the third-parties upon whom we rely, our ability to satisfy the obligations
to customers and other securities firms may be significantly hampered or completely disrupted.

 Failure to protect client data or prevent
breaches of our information systems could expose us to liability or reputational damage.

 We are dependent on information
technology networks and systems to securely process, transmit and store electronic information and to communicate among our branch offices
and with our clients and vendors. As the breadth and complexity of this infrastructure continues to grow, the potential risk of security
breaches and cyber-attacks increases. As a financial services company, we are continuously subject to cyber-attacks by third parties.
Any such security breach could lead to shutdowns or disruptions of our systems and potential unauthorized disclosure of confidential information.
In addition, vulnerabilities of our external service providers and other third parties could pose security risks to client information.
The secure transmission of confidential information over public networks is also a critical element of our operations.

 In providing services to clients,
we manage, utilize and store sensitive and confidential client data, including personal data. As a result, we are subject to numerous
laws and regulations designed to protect this information, such as U.S. federal and state laws governing the protection of personally
identifiable information. These laws and regulations are increasing in complexity and number, changing frequently and sometimes conflict.
If any person, including any of our employees, negligently disregards or intentionally breaches our established controls with respect
to client data, or otherwise mismanages or misappropriates that data, we could be subject to significant monetary damages, regulatory
enforcement actions, fines and/or criminal prosecution in one or more jurisdictions. Unauthorized disclosure of sensitive or confidential
client data, whether through systems failure, employee negligence, fraud or misappropriation, could damage our reputation and cause us
to lose clients. Similarly, unauthorized access to or through our information systems, whether by our employees or third parties, including
a cyber-attack by third parties who may deploy viruses, worms or other malicious software programs, could result in negative publicity,
significant remediation costs, legal liability, and damage to our reputation and could have a material adverse effect on our results of
operations.

 We have purchased liability
insurance and cybersecurity insurance with a coverage limit of $15 million and a deductible of $250,000 to mitigate the financial impact
of potential cyber-attacks. However, our insurance may not be sufficient in type or amount to fully cover claims arising from security
breaches, cyber-attacks, and other related incidents.

 We may be exposed to damage to our business
or our reputation by cybersecurity breaches.

 As the world becomes more
interconnected through the use of the internet and users rely more extensively on the internet and the cloud for the transmission and
storage of data, such information becomes more susceptible to incursion by hackers and other parties intent on stealing or destroying
data on which we or our customers rely. We face an evolving landscape of cybersecurity threats in which hackers use a complex array of
means to perpetrate cyber-attacks, including the use of stolen access credentials, malware, ransomware, phishing, structured query language
injection attacks, and distributed denial-of-service attacks, among other means. These cybersecurity incidents have increased in number
and severity, and it is expected that these trends will continue. Should we be affected by such an incident, we may incur substantial
costs and suffer other negative consequences, which may include:

 Remediation costs, such as liability for stolen assets or
information, repairs of system damage, and incentives to customers or business partners in an effort to maintain relationships after
an attack;

 Increased cybersecurity protection costs, which may include
the costs of making organizational changes, deploying additional personnel and protection technologies, training employees, and engaging
third party experts and consultants;

 Lost revenues resulting from the unauthorized use of proprietary
information or the failure to retain or attract customers following an attack;

 Litigation and legal risks, including regulatory actions by
state and federal regulators; and

 Loss of reputation.

 Increasingly, intruders attempt
to steal significant amounts of data, including personally identifiable data and either hold such data for ransom or release it onto the
internet, exposing our clients to financial or other harm and thereby significantly increasing our liability in such cases. Our regulators
have introduced programs to review our protections against such incidents which, if they determined that our systems do not reasonably
protect our clients' assets and their data, could result in enforcement activity and sanctions.

 We have and continue to introduce
systems and software to prevent any such incidents and review and increase our defenses to such issues through the use of various services,
programs and outside vendors. We contract cybersecurity consultants and also review and revise our cybersecurity policy to ensure that
it remains up to date. It is impossible, however, for us to know when or if such incidents may arise or the business impact of any such
incident.

 As a result of such risks,
we have and are likely to incur significant costs in preparing our infrastructure and maintaining it to resist any such attacks.

 An increase in volume on our systems or
other events could cause them to malfunction.

 Most of our trade orders are
received and processed electronically. This method of trading is heavily dependent on the integrity of the electronic systems supporting
it. While we have never experienced a significant failure of our trading systems, heavy stress placed on our systems during peak trading
times could cause our systems to operate at unacceptably low speeds or fail altogether. Any significant degradation or failure of our
systems or the systems of third parties involved in the trading process (e.g., online and internet service providers, record keeping and
data processing functions performed by third parties, and third party software), even for a short time, could cause customers to suffer
delays in trading. These delays could cause substantial losses for customers and could subject us to claims from these customers for losses.
There can be no assurance that our network structure will operate appropriately in the event of a subsystem, component or software failure.
In addition, we cannot assure that we will be able to prevent an extended systems failure in the event of a power or telecommunications
failure, an earthquake, terrorist attack, fire or any act of God. Any systems failure that causes interruptions in our operations could
have a material adverse effect on our business, financial condition and operating results.

 Rapid market or technological changes may
render our technology obsolete or decrease the attractiveness of our products and services to our clients.

 We must continue to enhance
and improve our technology and electronic services and expect to increase investments in our own technology. The electronic financial
services industry is characterized by significant structural changes, increasingly complex systems and infrastructures, changes in clients'
needs and preferences, and new business models. If new industry standards and practices emerge and our competitors release new technology
before us, our existing technology, systems and electronic trading services may become obsolete, or our existing business may be harmed.

 Our future success will depend
on our ability to:

 Enhance our existing products and services;

 Develop and/or license new products and technologies that
address the increasingly sophisticated and varied needs of our clients and prospective clients;

 Continue to attract highly-skilled technology personnel; and

 Respond to technological advances and emerging industry standards
and practices on a cost-effective and timely basis.

 Developing our electronic
services, our implementation and utilization of our robo-advisor and other technology entails significant technical and business risks.
We may use new technologies ineffectively or we may fail to adapt our electronic trading platform, information databases and network infrastructure
to client requirements or emerging industry standards. If we face material delays in introducing new services, products and enhancements,
our clients may forgo the use of our products and use those of our competitors.

 Further,
the adoption of new internet, networking or telecommunications technologies may require us to devote substantial resources to modify
and adapt our services. We cannot assure that we will be able to successfully implement new technologies or adapt our proprietary technology
and transaction-processing systems to client requirements or emerging industry standards. We cannot assure that we will be able to respond
in a timely manner to changing market conditions or client requirements.

 Risks Related to Our Business Operations

 We previously identified material weaknesses
in our internal control over financial reporting and if we fail to maintain an effective system of internal control in the future, this
could result in loss of investor confidence and adversely impact our stock price.

 We reported in our Annual
Report on Form 10-K for the fiscal year ended December 31, 2023, a material weakness because we did not design and maintain effective
controls over certain information technology ("IT") or general computer controls for information systems that are relevant
to the preparation of the consolidated financial statements. Specifically, we did not design and maintain user access controls to ensure
appropriate segregation of duties and adequate restricted user and privileged access to financial applications, data and programs to the
appropriate personnel. During 2024, we also identified material weaknesses relating to (1) our failure to design adequate internal controls
surrounding security market values within our back-office stock record system, including the accuracy and completeness of pricing of firm
and customers' fully paid and excess margin securities, and (2) our internal controls surrounding the quarterly securities count
lacking sufficient documented review and precision of review to demonstrate the completeness and accuracy of the count performed in accordance
with Rule 17a-13 of the Exchange Act. As of December 31, 2024, we completed the remediation measures related to the material weaknesses
and concluded that our internal control over financial reporting was effective as of December 31, 2024. Completion of remediation does
not provide assurance that our remediation or other controls will continue to operate properly. If we are unable to maintain effective
internal control over financial reporting or disclosure controls and procedures, our ability to record, process and report financial information
accurately, and to prepare financial statements within required time periods could be adversely affected, which could subject us to litigation
or investigations requiring management resources and payment of legal and other expenses, negatively affect investor confidence in our
financial statements and adversely impact our stock price.

 Potential strategic acquisitions and other
business growth could increase costs and regulatory and integration risks.

 Acquisitions involve risks
that could adversely affect our business. We may pursue acquisitions of businesses and technologies. Acquisitions and other transactions
entail numerous risks, including:

 Difficulties in the integration of acquired operations, services
and products;

 Failure to achieve expected synergies;

 Diversion of management's attention from other business
concerns;

 Assumption of unknown material liabilities of acquired companies;

 Amortization of acquired intangible assets, which could reduce
future reported earnings;

 Potential loss of clients or key employees of acquired companies;
and

 Dilution to existing stockholders.

 As part of our growth strategy,
we regularly consider and from time to time engage in discussions and negotiations regarding transactions such as acquisitions, mergers,
combinations and partnerships within our industry. The purchase price for possible acquisitions could be paid in cash, through the issuance
of our common stock or other securities, borrowings or a combination of these methods.

 Our
transactions are typically subject to closing conditions including regulatory approvals and the absence of material adverse changes in
the business, operations or financial condition of the entity or part of an entity being acquired or sold. To the extent we enter into
an agreement to buy or sell an entity or part of an entity, there can be no guarantee that the transaction will close when expected or
at all. If a material transaction does not close our stock price could decline.

 We cannot be certain that
we will be able to identify, consummate and successfully integrate acquisitions, and no assurance can be given with respect to the timing,
likelihood or business effect of any possible transaction. For example, we could begin negotiations that we subsequently decide to suspend
or terminate for a variety of reasons. However, opportunities may arise that we will evaluate and any transactions that we consummate
would involve risks and uncertainties to us. These risks could cause the failure of any anticipated benefits of an acquisition to be realized,
which could have a material adverse effect on our business, financial condition, results of operations and prospects.

 We depend on our ability to attract and
retain key personnel.

 We are dependent upon our
key personnel for our success and the loss of the services of any of these individuals could significantly harm our business, financial
condition and operating results.

 We do not own the Muriel Siebert and Siebert
names, but we may use them as part of our corporate name pursuant to a license agreement. Use of the names by other parties or the expiration
or termination of our license agreement may harm our business.

 We have entered into a license
agreement with the Muriel Siebert Estate / Foundation under which we have a license to use the "Muriel Siebert" and "Siebert"
name until 2026. In the event that the license agreement is terminated, or if the license agreement is not renewed or extended beyond
2026, we may be required to change our name and cease using the name. Any of these events could disrupt our recognition in the marketplace
and otherwise harm our business.

 Our customers may fail to pay us.

 A principal credit risk to
which we are exposed on a regular basis is that our customers may fail to pay for their purchases or fail to maintain the minimum required
collateral for amounts borrowed against securities positions maintained by them. We cannot assure that our practices and/or the policies
and procedures we have established will be adequate to prevent a significant credit loss.

 Our advisory services subject us to additional
risks.

 We provide investment advisory
services to investors. Through our RIA, SNXT, we offer robo-advisory and investment services. The risks associated with these investment
advisory activities include those arising from possible conflicts of interest, unsuitable investment recommendations, inadequate due diligence,
inadequate disclosure and fraud. Realization of these risks could lead to liability for client losses, regulatory fines, civil penalties
and harm to our reputation and business.

 Certain employees, directors and affiliates
of RISE and Siebert own equity in RISE Financial Services, LLC

 During the first quarter of
2022, RISE issued, and Siebert sold membership interests in RISE to certain employees, directors, and affiliates of RISE and Siebert ranging
from 1% to 2% individually. This amount represented, as of the date of this Report, an aggregate of 7% of the total issued and outstanding
membership interests in RISE. As of the date of this Report, Gloria E. Gebbia owns approximately 24% of RISE. As a result, the interests
of the employees, directors, and affiliates of RISE and Siebert who own equity in RISE may differ from the interests of shareholders of
Siebert.

 Risks Related to Our Common Stock

 There may be a limited public market for
our common stock; Volatility.

 13,908,556 shares of our common
stock, or approximately 34.4% of our shares of our common stock outstanding, are currently held by non-affiliates as of March 5, 2025.
A stock with a small number of shares held by non-affiliates, known as the "float," will generally be more volatile than a
stock with a large float. Although our common stock is traded on the Nasdaq Capital Market, there can be no assurance that an active public
market will continue.

 Our principal shareholder has significant
influence over us.

 Gloria E. Gebbia, who is a
director of Siebert, the managing member of Kennedy Cabot Acquisition, LLC ("KCA") and the spouse of Siebert's Chief
Executive Officer, has, along with other family members, the power to nominate six directors to the Board of Directors and owns approximately
42% of our common stock as of December 31, 2024. As a result, they have significant influence on matters submitted to a vote of shareholders.

 Future sales of our common stock in the
public market could cause the market price of our common stock to drop significantly, even if our business is doing well.

 Sales of a substantial number
of shares of our common stock in the public market by new issuances or through sales by existing shareholders, or the perception in the
market that we or the holders of a large number of shares intend to sell shares, could reduce the market price of our common stock and
make it more difficult for investors to sell common stock at a time and price that investors deem appropriate.

 On April 27, 2023, Siebert
entered into a Stock Purchase Agreement (the "First Tranche Stock Purchase Agreement") with Kakaopay Corporation ("Kakaopay"),
a company established under the Laws of the Republic of Korea, pursuant to which Siebert issued to Kakaopay 8,075,607 shares of Siebert's
common stock, which represented at the time of issuance 19.9% of the outstanding equity securities of Siebert on a fully diluted basis.
The First Tranche closed on May 18, 2023 and, in connection therewith, we entered into a Registration Rights and Lock-Up Agreement, dated
as of May 19, 2023 (the "Registration Rights Agreement"), with Kakaopay. In accordance with the Registration Rights Agreement
and the Settlement Agreement (as defined below), we filed a registration statement with the SEC registering these shares for resale. The
number of shares of common stock could be significant in relation to our currently outstanding common stock and the historical trading
volume of our common stock. The sale by Kakaopay of all or a significant portion of the shares of common stock could have a material adverse
effect on the market price of our common stock. In addition, the perception in the public markets that Kakaopay might sell all or a portion
of the shares of common stock could also, in and of itself, have a material adverse effect on the market price of our common stock.

 The price of our common stock in the public
markets has experienced, and may in the future experience, extreme volatility due to a variety of factors, many of which are beyond our
control.

 Since our common stock started
trading on the Nasdaq Capital Market, our common stock has been relatively thinly traded and at times been subject to price volatility.
The average daily trading volume from January 1, 2024 to December 31, 2024 was approximately 24,327 shares.

 We believe that the trading
price of our common stock has at times been influenced by trading factors other than industry or Company-specific fundamentals, including,
without limitation, the sentiment of retail investors (including as may be expressed on financial trading and other social media sites),
speculation in the press, in the investment community, or on the internet, including on online forums and social media, about Siebert,
our industry or our security's access to margin debt, trading in options and other derivatives on our common stock, and the amount
and status of short interest in our securities (including a "short squeeze"). A "short squeeze" is a technical
market condition that occurs when the price of a stock increases substantially, forcing market participants who had taken a position that
its price would fall (i.e., who had sold the stock "short"), to buy it, which in turn may create significant, short-term demand
for the stock not for fundamental reasons, but rather due to the need for such market participants to acquire the stock in order to forestall
the risk of even greater losses. A "short squeeze" condition in the market for a stock can lead to short-term conditions involving
very high volatility and trading that may or may not track fundamental valuation models.

 As a result of the foregoing,
investors in our common stock may be subject to the risk of significant, short-term price volatility of our common stock and the trading
price of our common stock could decline for reasons unrelated to our business, financial condition, or results of operations. Further,
in the past, following periods of volatility in the overall market and the market price of a particular company's securities, securities
class action litigation has often been instituted against these companies. If any of the foregoing occurs, it could cause our stock price
to fall and may expose us to lawsuits that, even if unsuccessful, could be costly to defend and a distraction to management.

 Our future ability to pay dividends to holders
of our common stock is subject to the discretion of our Board of Directors and will be limited by our ability to generate sufficient earnings
and cash flows.

 We did not pay any dividends
in 2024 or 2023. Payment of future cash dividends on our common stock will depend on our ability to generate earnings and cash flows.
However, sufficient cash may not be available to pay such dividends. Payment of future dividends, if any, will be at the discretion of
our Board of Directors and will depend upon a number of factors that the Board of Directors deems relevant, including future earnings,
the success of our business activities, capital requirements, the general financial condition and future prospects of our business and
general business conditions. If we are unable to generate sufficient earnings and cash flows from our business, we may not be able to
pay dividends on our common stock.

 Our ability to pay cash dividends
on our common stock is also dependent on the ability of our subsidiaries to pay dividends or capital distributions to Siebert. MSCO and
RISE are subject to various regulatory requirements relating to liquidity, capital standards and the use of client funds and securities,
which may limit funds available for payments to Siebert. The ability of our subsidiaries to pay dividends or capital distributions to
Siebert may also be subject to regulatory approval.

 Risks Related to Our Industry and Market

 Securities market volatility and other securities
industry risk could adversely affect our business.

 Most of our revenues are derived
from our securities brokerage business. Like other businesses operating in the securities industry, our business is directly affected
by volatile trading markets, fluctuations in the volume of market activity, economic and political conditions, upward and downward trends
in business and finance at large, legislation and regulation affecting the national and international business and financial communities,
currency values, inflation, market conditions, the availability and cost of short-term or long-term funding and capital, the credit capacity
or perceived credit-worthiness of the securities industry in the marketplace and the level and volatility of interest rates. We also face
risks relating to losses resulting from the ownership of securities, counterparty failure to meet commitments, customer fraud, employee
fraud, issuer fraud, errors and misconduct, failures in connection with the processing of securities transactions and litigation. A reduction
in our revenues or a loss resulting from our ownership of securities or sales or trading of securities could have a material adverse effect
on our business, results of operations and financial condition. In addition, as a result of these risks, our revenues and operating results
may be subject to significant fluctuations from quarter to quarter and from year to year.

 Interest rate changes could affect our
profitability.

 The
direction and level of interest rates are important factors in our earnings. Our earnings are affected by the difference between the interest
rates earned on interest-earning assets such as loans and investment securities and interest rates paid on interest-bearing liabilities
such as deposits and borrowings. Decreases in interest rates negatively impact our revenue by reducing the margin and other interest income,
as well as distribution fees received from money market securities. Lower rates can compress net interest margins, impacting the profitability
of our interest-earning assets and affecting overall revenue.

 As
the U.S. economy navigates a period of stabilization, inflation remains elevated, and the Federal Reserve may raise, maintain or lower
rates in the future in response to evolving economic conditions. While we believe the current interest rate environment may present challenges,
a decrease in rates could reduce our interest revenue if yields on interest-earning assets decline without a corresponding decrease in
our funding costs, compress net interest margins if competitive pressures prevent us from lowering deposit rates, and impact market conditions
by reducing trading volumes, spreads, and demand for certain brokerage products.

 A prolonged economic slowdown, volatility
in the markets, a recession, and uncertainty in the markets could impair our business and harm our operating results.

 Our businesses are, and will
continue to be, susceptible to economic slowdowns, recessions and volatility in the markets, which may lead to financial losses for our
customers, and a decrease in revenues and operating results. In addition, global macroeconomic conditions and U.S. financial markets remain
vulnerable to the potential risks posed by exogenous shocks, which could include, among other things, political and financial uncertainty
in the U.S. and the European Union, renewed concern about China's economy, geopolitical conflicts, complications involving terrorism
and armed conflicts around the world, or other challenges to global trade or travel. More generally, because our business is closely correlated
to the macroeconomic outlook, a significant deterioration in that outlook or an exogenous shock would likely have an immediate negative
impact on our overall results of operations.

 There is intense competition in the brokerage
industry.

 We encounter significant competition
from full-commission, no commission, online and other discount brokerage firms, as well as from financial institutions, mutual fund sponsors,
venture-backed technology and cryptocurrency firms, and other organizations. Over the past several years, price wars and lower or no commission
rates in the discount brokerage business in general have strengthened our competitors. In addition, while the decline of commissions has
been ongoing for decades, some of our competitors charging zero commissions on trades could potentially have an adverse effect on our
commission revenue.

 The securities brokerage industry
has experienced significant consolidation, which may continue in the future, likely increasing competitive pressures in the industry.
Consolidation could enable other firms to offer a broader range of products and services than we do, or offer them on better terms, such
as higher interest rates paid on cash held in client accounts. We believe that such changes in the industry will continue to strengthen
existing competitors and attract additional competitors such as banks, insurance companies, providers of online financial and information
services, and others. Many of these competitors are larger, more diversified, have greater capital resources, and offer a wider range
of services and financial products than we do. We compete with a wide variety of vendors of financial services for the same customers.
Many of these competitors conduct extensive marketing campaigns and may have or achieve exceptional market name recognition. We may not
be able to compete effectively with current or future competitors with stronger capital positions, greater name recognition or who partner
or combine with other larger firms.

 Some competitors in the discount
brokerage business offer services which we may not offer. In addition, some competitors have continued to offer flat rate execution fees
that are lower than some of our published rates. Industry-wide changes in trading practices are expected to cause continuing pressure
on fees earned by discount brokers for the sale of order flow. Continued or increased competition from ultra-low costs, flat-fee brokers
and broader service offerings from other discount brokers could limit our growth or lead to a decline in our customer base which would
adversely affect our business, results of operations and financial condition. Further, if we are not able to update or adapt our products
and services to take advantage of the latest technologies and standards, or are otherwise unable to offer services to mobile and desktop
computing platforms to a growing self-directed investor market, it could have a material adverse effect on our ability to compete.

 Lower price levels in the securities markets
may reduce our profitability.

 Lower price levels of securities
may result in (i) reduced volumes of securities, options and futures transactions, with a consequent reduction in our commission revenues,
and (ii) losses from declines in the market value of securities we hold in investment. In periods of low volume, our levels of profitability
are further adversely affected because certain of our expenses remain relatively fixed. Sudden sharp declines in market values of securities
and the failure of issuers and counterparties to perform their obligations can result in illiquid markets which, in turn, may result in
us having difficulty selling securities. Such negative market conditions, if prolonged, may lower our revenues. A reduction in our revenues
could have a material adverse effect on our business, results of operations and financial condition.

 The soundness of other financial institutions
and intermediaries affects us.

 We face the risk of operational
failure, termination or capacity constraints of any of the clearing agents, exchanges, clearing houses or other financial intermediaries
that we use to facilitate our securities transactions. As a result of the consolidation over the years of clearing agents, exchanges and
clearing houses, our exposure to certain financial intermediaries has increased and could affect our ability to find adequate and cost-effective
alternatives should the need arise. Any failure, termination or constraint of these intermediaries could adversely affect our ability
to execute transactions, service our clients and manage our exposure to risk.

 Our ability to engage in routine
trading and funding transactions could be adversely affected by the actions and commercial soundness of other financial institutions.
Financial services institutions are interrelated as a result of trading, clearing, funding, and counterparties or other relationships.
We have exposure to many different industries and counterparties, and we routinely execute transactions with counterparties in the financial
industry, including brokers and dealers, commercial banks, investment banks, mortgage originators and other institutional clients. As
a result, defaults by, or even rumors or questions about the financial condition of, one or more financial services institutions, or the
financial services industry generally, have historically led to market-wide liquidity problems and could lead to losses or defaults by
us or by other institutions. Many of these transactions expose us to credit risk in the event of default of our counterparty or client.
In addition, our credit risk may be exacerbated when the collateral held by us cannot be realized or is liquidated at prices insufficient
to recover the full amount of the loan or derivative exposure due us. Although we have not suffered any material or significant losses
as a result of the failure of any financial counterparty, any such losses in the future may materially adversely affect our results of
operations.

 ITEM 1B. UNRESOLVED STAFF
COMMENTS

 None.

 ITEM 1C. CYBERSECURITY

 Cybersecurity presents significant
challenges to the business community in general, as well as to the financial services industry. Increasingly, bad actors, both domestically
and internationally, attempt to steal personal data and/or interrupt the normal functioning of businesses through accessing individuals'
and companies' files and equipment connected to the internet. Recently, intruders have become increasingly sophisticated and use
deceptive methods to steal funds and personally identifiable information which they either take for their own purposes, release to the
internet, or hold for ransom. Regulators are increasingly requiring companies to provide more advanced levels of cybersecurity measures.

 Our cybersecurity program
aims to identify, manage, and mitigate cybersecurity risks – both internal and client-facing. We continue to maintain systems and
ongoing planning measures to minimize the disruption of our services to clients as well as to prevent the loss of data concerning our
clients, their financial affairs, and company-privileged information from cybersecurity incidents.

 Cybersecurity Risk Management & Strategy

 We utilize the widely recognized
National Institute of Standards and Technology ("NIST") Cybersecurity Framework ("CSF") as the foundation of our
cybersecurity program, with strategic direction aligned to the following core functions:

 Identify: We continuously assess our systems, data, and vulnerabilities
to understand our cybersecurity risk profile. We enlist third-party cybersecurity consultants and vendors to support our cybersecurity
efforts, tapping into their specialized knowledge and insights to assess and test the effectiveness of our cybersecurity program and
to inform decision-making on detection and the deployment of defense measures, commensurate with our risk profile. As part of our Vendor
Risk Management program, we periodically examine our third-party providers' and vendors' risks by reviewing the content and
enforcement of their cybersecurity standards, policies, and procedures. We also employ real-time monitoring to detect suspicious activity
in order to minimize risks associated with data breaches or other security incidents that may arise from third-party sources or insider
threats.

 Protect: We implement technical safeguards, including access
controls, data encryption, network security, endpoint protection, and regular vulnerability patching. Our employee training and awareness
programs are designed to improve cybersecurity awareness throughout the organization, and we are committed to educating our employees
on security best practices in an industry-relevant context, relating to topics such as anti-money laundering, social engineering, and
fraud prevention.

 Detect: We employ automated monitoring tools and operational
procedures for timely detection of anomalies, cybersecurity events, and potential cybersecurity incidents.

 Respond: We have a Security Incident Response Plan, which
is supported by operational procedures, to help guide response teams to prioritize and execute containment, investigation, eradication,
and communication for confirmed cybersecurity incidents or breaches.

 Recover: Our Business Continuity & Disaster Recovery Plan
is in place to enable response to significant business disruptions and timely restoration of systems, data, and business operations following
confirmed cybersecurity incidents or disaster scenarios.

 We also incorporate industry-relevant
context and emphasize security considerations beyond the core NIST CSF functions:

 Regulatory Compliance: We integrate cybersecurity controls
that address requirements of FINRA, SEC, and other relevant regulatory bodies.

 Financial Transaction Security: We employ specific fraud detection
and prevention measures to protect client funds and trading operations.

 Market Integrity: We strive to safeguard systems and data
that contribute to fair and efficient markets.

 This does not mean that we
meet any particular technical standards, specifications, or requirements, but only that we use the NIST CSF as a guide to help us identify,
assess, and manage cybersecurity risks relevant to our business.

 Our cybersecurity program
is integrated into our overall risk management process by providing periodic updates to certain members of the management team which in
turn regularly provide updates to our Board of Directors.

 As of the filing of this Report,
 we are not aware of any cybersecurity incidents that occurred during the fiscal year ended December 31, 2024 that have materially affected,
or are reasonably likely to materially affect us, including with respect to our business strategy, results of operations or financial
condition. We acknowledge that we cannot eliminate all cybersecurity risks within our organization, and we cannot guarantee that any undetected
cybersecurity incidents have occurred. For additional information about these risks, see Part I, Item 1A, - Risk Factors of this Report.

 Cybersecurity Governance

 The management and assessment
of cybersecurity risks and related risk management processes are handled primarily by our Chief Information Security Officer ("CISO"),
whose experience includes approximately 25 years of cybersecurity experience leading and building cybersecurity programs for global Fortune
500 companies. Our CISO's extensive cybersecurity background is supplemented with industry-leading certifications and credentials
such as Cisco's CCIE Security, Palo Alto Networks (PNCSE, PCDRA, PSE), Juniper Networks (JNCIS), and Checkpoint (CCSE) specializations
on Endpoint Detection and Security Architecture. Our Chief Technology Officer ("CTO"), whose experience includes approximately
25 years of managing technology strategy and programs at public financial services organizations. The CTO also has key responsibilities
and provides input into the management of our cybersecurity risks from a technology perspective. In order to monitor the prevention, detection,
mitigation and remediation of cybersecurity incidents, our CISO, CTO, and respective technology and operations teams monitor the cybersecurity
threat landscape, plan and implement security controls, and detect and respond to cybersecurity threats and incidents using a combination
of security tooling, automated systems, and manual processes.

 Our Board of Directors, through
its Audit Committee, oversees the cybersecurity risk management program. The Board of Directors and the Audit Committee are informed about
risks from cybersecurity threats through periodic updates and reports provided by management. The periodic updates include briefing materials
on our security posture, emerging cybersecurity threats and risks, cybersecurity incident response planning, significant cybersecurity
incidents and breaches, and cybersecurity-related matters involving third parties or vendors.

 ITEM 2. PROPERTIES

 We currently maintain our
headquarters and 10 branch offices that customers can visit to obtain market information, place orders, open accounts, deliver and receive
checks and securities, and obtain related customer services in person. Nevertheless, most of our activities are conducted on the internet
or by telephone and mail. We operate our business out of the following offices:

 Approximate Square Feet

 Corporate Headquarters

 Miami Beach, FL – 653 Collins Avenue

 12,000

 Branch Offices

 Beverly Hills, CA – 190 N Canon

 Beverly Hills, CA – 9378 Wilshire

 3,500

 Boca Raton, FL

 1,600

 Boston, MA

 1,700

 Calabasas, CA

 3,200

 Horsham, PA

 2,000

 Omaha, NE

 2,900

 Seal Beach, CA

 Tampa, FL

 1,000

 New York, NY

 8,000

 ITEM 3. LEGAL PROCEEDINGS

 In the normal course of business,
we may be subject to various proceedings and claims arising from our business activities, including lawsuits, arbitration claims and regulatory
matters. We are also involved in other reviews, investigations and proceedings by governmental and self-regulatory organizations regarding
the business, which may result in adverse judgments, settlements, fines, penalties, injunctions and other relief. In many cases, however,
it is inherently difficult to determine whether any loss is probable or reasonably possible or to estimate the amount or range of any
potential loss, particularly where proceedings may be in relatively early stages. In our opinion, based on currently available information,
the ultimate resolution of current matters will not have a material adverse impact on our financial position and results of operations.
However, resolution of one or more of these matters may have a material effect on the results of operations in any future period, depending
upon the ultimate resolution of those matters and depending upon the level of income for such period.

 ITEM 4. MINE SAFETY DISCLOSURES

 Not applicable.

 ITEM 5. MARKET FOR REGISTRANT'S COMMON
EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

 Market Information

 Our common stock trades on
the Nasdaq Capital Market, under the symbol "SIEB." The number of common stockholders of record as of March 11, 2025, was
79. The closing market price per share on that date was $2.22. Based on information available to us, we believe there are approximately
3,328 beneficial holders of our common stock as of March 13, 2025.

 Dividend Policy

 No dividends were paid to
shareholders during 2024 and 2023. Our Board of Directors periodically considers whether to declare dividends, and any future decision
to pay dividends is at the discretion of the Board of Directors. In considering whether to pay such dividends, our Board of Directors
will review our earnings, capital requirements, economic forecasts and such other factors as are deemed relevant.

 For information on securities
authorized for issuance under our equity compensation plans, see "Item 12. Security Ownership of Certain Beneficial Owners and Management
and Related Stockholder Matters."

 Unregistered Sales of Equity Securities and
Use of Proceeds

 On February 22, 2024, the Company granted 150,000 shares
of restricted common stock, subject to vesting over the vesting period, as compensation to consultants of the Company. The common stock
was issued pursuant to Section 4(a)(2) of the Securities Act of 1933 (the "Securities Act"). Refer to Note 23 – Employee
Benefit Plans for more detail.

 On May 28, 2024, the Company granted 70,000 shares
of restricted common stock that were fully vested upon grant date as compensation to a consultant of the Company. The common stock was
issued pursuant to Section 4(a)(2) of the Securities Act. Refer to Note 23 – Employee Benefit Plans for more detail.

 ITEM 6.
 [RESERVED]

 None.

 ITEM 7. MANAGEMENT'S DISCUSSIONS AND
ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 The
following discussion of our financial condition and results of operations should be read in conjunction with our consolidated financial
statements and the related notes included in Part II, Item 8 - Financial Statements and Supplementary Data of this Report. In addition
to our historical consolidated financial information, the following discussion contains forward-looking statements that reflect our plans,
estimates, and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that
could cause or contribute to these differences include those discussed below and elsewhere in this Report, particularly in Part I, Item
1A - Risk Factors.

 We
are a financial services company and provide a wide variety of financial services to our clients. We operate in business lines such as
retail brokerage, investment advisory, insurance, and technology development through our wholly-owned and majority-owned subsidiaries.

 Results
in the businesses in which we operate are highly correlated to general economic conditions and, more specifically, to the direction of
the U.S. equity and fixed-income markets. Market volatility, overall market conditions, interest rates, economic, political, and regulatory
trends, and industry competition are among the factors which could affect us, and which are unpredictable and beyond our control. These
factors affect the financial decisions made by market participants who include investors and competitors, impacting their level of participation
in the financial markets. In addition, in periods of reduced financial market activity, profitability is likely to be adversely affected
because certain expenses remain relatively fixed, including salaries and related costs, as well as portions of communications costs and
occupancy expenses. Accordingly, earnings for any period should not be considered representative of earnings to be expected for any other
period.

 Financial Overview

 In
2024, earnings per share were $0.33, compared to earnings per share of $0.21 in 2023. In 2024, our net revenues were $83.9 million and
net income was $13.3 million, compared to net revenues of $71.5 million and net income of $7.8 million in 2023.

 Financial
highlights as of December 31, 2024:

 Retail customer net worth increased by 13% to $18.0 billion compared to 2023

 Revenue related to stock borrow / stock loan increased by 19% to 19.2 million compared to 2023

 Revenue related to commissions and fees increased by 32% to $9.6 million compared to 2023

 Trends and Key Factors
Affecting our Operations

 Market Risk

 Market
risk is our risk of loss resulting from the impact of changes in market prices on our trading inventory and investment positions. We have
exposure to market risk primarily through our broker-dealer trading operations. Through our broker-dealer subsidiary, we trade debt obligations
and equity securities and maintain trading inventories to ensure availability of securities to facilitate client transactions. Inventory
levels may fluctuate daily as a result of client demand. Our primary market risks relate to interest rates and equity prices. Equity risk
results from changes in prices of equity securities, affecting the value of the equity securities and other instruments that derive their
value from a particular stock.

 We
may enter into underwriting commitments and, as a result, we may be subject to market risk on any unsold securities issued in the offerings
to which we are committed. Risk exposure is controlled by limiting our participation, the transaction size, or through the syndication
process.

 Interest Rates

 We are exposed to market risk
from changes in interest rates. Such changes in interest rates primarily impact revenue from interest, marketing, and distribution fees.
We primarily earn interest, marketing and distribution fees from margin interest charged on clients' margin balances, interest on
cash and securities segregated for regulatory purposes, and distribution fees from money market mutual funds in clients' accounts.
Securities segregated for regulatory purposes consist solely of U.S. government securities. If prices of U.S. government securities within
our portfolio decline, we anticipate the impact to be temporary as we intend to hold these securities to maturity. We seek to mitigate
this risk by managing the average maturities of our U.S. government securities portfolio and setting risk parameters for securities owned,
at fair value.

 The following table presents
simulated changes to net interest revenue over the next 12 months beginning December 31, 2024 and 2023 of a gradual increase or decrease
in market interest rates relative to prevailing market rates at the end of each reporting period:

 2024

 2023

 Increase of 200 basis points

 %

 %

 Increase of 100 basis points

 %

 %

 Increase of 50 basis points

 %

 %

 Decrease of 50 basis points

 (4
)%

 (3
)%

 Decrease of 100 basis points

 (11
)%

 (10
)%

 Decrease of 200 basis points

 (26
)%

 (25
)%

 The difference in our simulated
incremental increases and decreases in the market interest rates as of December 31, 2024 compared to 2023 is primarily due to an increase
in the proportion of segregated cash to segregated securities and a decrease in the proportion of margin debit balances to cash credit
balances.

 Technology Initiatives

 At the end of 2023, we hired
new technology personnel, changed our primary software development vendor, and made investments in technology development.

 Some of these technology investments
include the development of a Siebert mobile trading application, online platform for our retail customer base and corporate services clients,
as well as upgrades to our technological and operational infrastructure to support these platforms and future growth. We believe that
these ongoing investments in technology will be key to meeting the needs of our retail customers, correspondent clearing, corporate services
as well as expand into new markets and demographics.

 Client Account and Activity Metrics

 The following tables set forth
metrics we use in analyzing our client account and activity trends for the periods indicated.

 Client Account Metrics – Retail Customers

 2024

 2023

 Retail customer net worth (in billions)

 $
 18.0

 $
 15.9

 Retail customer margin debit balances (in billions)

 $
 0.4

 $
 0.3

 Retail customer credit balances (in billions)

 $
 0.4

 $
 0.5

 Retail customer money market fund value (in billions)

 $
 0.8

 $
 0.7

 Retail customer accounts

 160,054

 153,727

 Retail customer net worth represents the total value of securities
and cash in the retail customer accounts after deducting margin debits

 Retail customer margin debit balances represent credit extended
to our customers to finance their purchases against current positions

 Retail customer credit balances represent client cash held
in brokerage accounts

 Retail customer money market fund value represents all retail
customers accounts invested in money market funds

 Retail customer accounts represent the number of retail customers

 Consolidated Statements of Operations and Financial
Condition

 Consolidated Statements of Operations for
the Years Ended December 31, 2024 and 2023

 Revenue

 Commissions and fees for the
year ended December 31, 2024 were $9,615,000 and increased by $2,339,000 from the corresponding
period in the prior year, primarily due to strong market conditions.

 Interest, marketing and distribution
fees for the year ended December 31, 2024 were $32,407,000 and increased by $2,830,000 from the
corresponding period in the prior year primarily due to an increase in interest income received on U.S. government securities and
bank deposits.

 Principal transactions and
proprietary trading for the year ended December 31, 2024 were $14,616,000 and increased by $1,522,000
from the corresponding period in the prior year, primarily due to the factors discussed below.

 The
increase in realized and unrealized gain on primarily riskless principal transactions was primarily due to market conditions. The decrease
in unrealized gain on our portfolio of U.S. government securities was due to the maturity of certain U.S. government securities and a
decrease in investment in U.S. government securities based on market yields and cash needs.

 Below
is a summary of the change in the principal transactions and proprietary trading line item for the periods presented.

 2024

 2023

 Year over Year Increase

 Realized and unrealized gain on primarily riskless principal transactions

 $
 14,251,000

 $
 9,275,000

 $
 4,976,000

 Realized and unrealized gain (loss) on portfolio of U.S. government securities

 365,000

 3,819,000

 (3,454,000
)

 Total Principal transactions and proprietary trading

 $
 14,616,000

 $
 13,094,000

 $
 1,522,000

 Market making for the year
ended December 31, 2024 was $2,255,000 and increased by $951,000 from the corresponding period in
the prior year, primarily due to strong equity markets.

for the year ended December 31, 2024 was $19,249,000 and increased by $3,077,000 from the corresponding
period in the prior year, primarily due to a growth in stock locate services.

 Advisory fees for the year
ended December 31, 2024 were $2,369,000 and increased by $441,000 from the corresponding period
in the prior year, primarily due to growth in platform assets.

 Other income for the year
ended December 31, 2024 was $3,390,000 and increased by $1,227,000 from the corresponding period
in the prior year, primarily due to fees related to an increase in maintenance fees during the current year.

 Operating Expenses

 Employee compensation and
benefits for the year ended December 31, 2024 were $43,999,000 and increased by $12,063,000 from
the corresponding period in the prior year, primarily due to an increase in commission payouts
and executive compensation.

 Clearing
fees, including execution costs for the year ended December 31, 2024 were $1,607,000 and decreased by $65,000 from the corresponding period
in the prior year.

 Technology and communications
expenses for the year ended December 31, 2024 were $3,940,000 and increased by $576,000 from the
corresponding period in the prior year, primarily due to an expansion of technological infrastructure.

 Other general and administrative
expenses for the year ended December 31, 2024 were $4,488,000 and increased by $78,000 from the
corresponding period in the prior year.

 Data processing expenses for
the year ended December 31, 2024 were $3,200,000 and decreased by $36,000 from the corresponding
period in the prior year.

 Rent and occupancy expenses
for the year ended December 31, 2024 were $1,631,000 and decreased by $242,000 from the corresponding
period in the prior year, primarily due to a discontinued rent expense related to the temporary Miami office.

 Professional fees for the
year ended December 31, 2024 were $5,578,000 and increased by $1,119,000 from the corresponding
period in the prior year, primarily due to an increase in legal and accounting fees offset by a decrease in consulting services.

 Depreciation and amortization
expenses for the year ended December 31, 2024 were $1,380,000 and decreased by $640,000 from the
corresponding period in the prior year, primarily due to the write off of development related
to integration of a technology platform that occurred in the prior year.

 Interest expense for the year
ended December 31, 2024 was $262,000 and decreased by $1,000 from the corresponding period in the
prior year.

 Advertising
and promotion expenses for the year ended December 31, 2024 were $348,000 and increased by $193,000 from the corresponding period in the
prior year, primarily due to an increase in marketing initiatives in 2024.

 Non-Operating
Income (Loss)

 The earnings of equity method
investment in related party for the year ended December 31, 2024 was $0 and decreased by $111,000
from the corresponding period in the prior year, primarily due to the exit of our investment in Tigress in the third quarter of 2023.

 The
impairment of investments for the year ended December 31, 2024 was $0 and decrease by $1,035,000 from the corresponding period in the
prior year, primarily due to the impairment of our investment in a technology provider of a trading platform and the impairment of our
investment in Tigress occurring in 2023.

 Transaction termination costs
for the year ended December 31, 2024 was $0 and decreased by $5,943,000 from the corresponding period in the prior year due to costs associated
with the termination of the Kakaopay transaction in 2023.

 Provision For (Benefit From) Income Taxes

 The provision for income taxes
for the year ended December 31, 2024 was $4,165,000 and increased by $750,000 from the corresponding period in the prior year. The change
from the corresponding period in the prior year is primarily due to increased profitability year over year. Refer to Note 17 – Income
Taxes for additional detail.

 Net Income (Loss)
Attributable to Noncontrolling Interests

 As
further discussed in Note 2 – Summary of Significant Accounting Policies, we consolidate RISE's financial results into our
 consolidated financial statements and reflect the portion of RISE not held by Siebert as
a noncontrolling interests in our consolidated financial statements. The
net income attributable to noncontrolling interests for the year ended December 31, 2024 was $17,000, and decreased by $1,000 from the
corresponding period in the prior year.

 Consolidated Statements of Financial Condition
as of December 31, 2024 and 2023

 Assets as of December 31,
 2024 were $519,668,000 and decreased by $282,132,000 from December 31, 2023, primarily due to a
decrease in securities borrowed and cash and securities segregated, partially offset by an increase in cash and cash equivalents.

 Liabilities as of December
31, 2024 were $434,576,000 and decreased by $296,515,000 from December 31, 2023, primarily due to
a decrease in securities loaned and payables to customers.

 Liquidity and Capital Resources

 As
of December 31, 2024, a significant portion of our assets were liquid in nature, providing us with flexibility in financing our business.
A significant portion of our assets not held by customers or used for stock borrow / stock loan consisted primarily of cash and cash equivalents,
securities owned, at fair value, which are marked-to-market daily, and receivables from and deposits with broker-dealers and clearing
organizations.

 We
expect to use our available cash, cash equivalents, and potential future borrowings under our debt agreements and potential issuance of
new debt or equity, to support and invest in our core business, including investing in new ways to serve our customers, potentially seeking
strategic acquisitions to leverage existing capabilities, and for general capital needs (including capital, deposit, and collateral requirements
imposed by regulators and SROs).

 Based
on our current level of operations, we believe our available cash, available lines of credit, overall access to capital markets, and cash
provided by operations will be adequate to meet our current liquidity needs for the foreseeable future. As of the date of this Report,
other than the items detailed in the section below, there are no known or material events that would require us to use large amounts of
our liquid assets to cover expenses.

 Kakaopay

 The
net capital infusion from Kakaopay to Siebert from the First Tranche was approximately $14.8 million after the issuance cost. This capital
is currently being used to enhance our regulatory capital and is primarily invested in U.S. government securities and is in the line item
"Securities owned, at fair value" in the consolidated statements of financial condition. Refer to Note 6 – Kakaopay
Transaction for further detail.

 Cash and Cash Equivalents

 Our
cash and cash equivalents were $32.6 million and $5.7 million as of December 31, 2024 and 2023, respectively.

 Credit Agreement

 On
August 15, 2024, we entered into the Credit Agreement with East West Bank providing a $20 million revolving credit facility, which offers
substantial financial flexibility to support our strategic initiatives. This credit facility allows the Company to fund acquisitions,
execute stock buybacks, and meet general corporate needs up to $10 million, ensuring access to capital for both growth and operational
purposes. The two-year term of the Credit Agreement, combined with a competitive interest rate structure that is tied to either the one-month
Term SOFR plus 3.15% or a minimum of 7.50%, provides a stable and predictable financing source. The personal guarantees provided by key
executives, John J. Gebbia and Gloria E. Gebbia, and their trust, further strengthen the Company's borrowing position and help secure
favorable terms.

 BMO Credit Agreement

 On
November 22, 2024, MSCO entered into a Credit Agreement (the "BMO Credit Agreement") with BMO Harris Bank ("BMO Harris").
The BMO Credit Agreement provides for a revolving credit facility of up to $20,000,000. We may use any borrowings under the BMO Credit
Agreement to finance NSCC Deposit Requirements (other than an Adequate Assurance Deposit) and withdrawals from a Reserve Account. As part
of the agreement, we entered into a Parent Guaranty agreement guaranteeing repayment of any debt issued to MSCO.

 Borrowings under the BMO Credit Agreement will
bear interest on the outstanding daily balance at a rate of interest per annum equal 2.5% plus the greater of: (a) Term SOFR for such
day plus 0.11448% and (b) Federal Funds Target Range – Upper Limit and (c) 0.25%. The annual commitment fee is equal to one half
of one percent (0.50%) of the average daily unused portion of the commitment of $20,000,000. The BMO Credit Agreement contains customary
affirmative covenants and negative covenants and requires MSCO maintain minimum total regulatory capital of $45,000,000, excess net capital
of 20,000,000, assets to total regulatory capital ratio of not more than 5.0 to 1.0, and a minimum liquidity ratio of not less than 1.0.

 We satisfied its condition precedent to deliver
a legal option to BMO Harris on December 18, 2024.

 Debt Agreements

 We
have $4.2 million outstanding on our mortgage with East West Bank and an unutilized line of credit for short term overnight demand borrowing
of up to $25 million with BMO Harris as of December 31, 2024. As of December 31, 2024, we were in compliance with all covenants related
to our debt agreements.

 Cash Requirements

 The
following table summarizes our short and long-term material cash requirements as of December 31, 2024.

 Payments Due by Period

 2025

 2026

 2027

 2028

 2029

 Thereafter

 Total

 Operating lease commitments

 $
 1,048,000

 $
 836,000

 $
 594,000

 $
 503,000

 $
 45,000

 $
 —

 $
 3,026,000

 Kakaopay fee (1)

 2,000,000

 1,000,000

 —

 —

 —

 —

 3,000,000

 Mortgage with East West Bank (2)

 88,000

 91,000

 95,000

 98,000

 112,000

 3,744,000

 Technology vendors (3)

 872,000

 —

 —

 —

 —

 —

 872,000

 Broadridge contract (4)

 407,000

 170,000

 —

 —

 —

 —

 577,000

 Total

 $
 4,415,000

 $
 2,097,000

 $
 689,000

 $
 601,000

 $
 157,000

 $
 3,744,000

 $
 11,703,000

 (1)
 Pursuant to the Settlement Agreement with Kakaopay, we are
obligated to pay Kakaopay a fee of $5 million payable in ten quarterly installments that began in the first quarter of 2024. Refer to
Note 6 – Kakaopay Transaction for further detail.

 (2)
 On December 30, 2021, we purchased the Miami office building
and financed part of the purchase price with a mortgage with East West Bank.

 (3)
 We have entered into agreements with technology vendors for
certain development projects related to our Retail Platform. As of December 31, 2024, we have incurred approximately $3.4 million out
of the $4.3 million total budget for these vendors.

 (4)
 In June 2023, we entered into an amendment to its service
agreement with Broadridge Securities Processing Solutions, LLC with a total minimum expense of approximately $1.2 million for this arrangement.

 Net Capital, Reserve Accounts, Segregation
of Funds, and Other Regulatory Requirements

 MSCO
is subject to the Uniform Net Capital Rules of the SEC (Rule 15c3-1) and the Customer Protection Rule (15c3-3) of the Exchange Act and
maintains capital and segregated cash reserves in excess of regulatory requirements. Requirements under these regulations may vary; however,
MSCO has adequate reserves and contingency funding plans in place to sufficiently meet any regulatory requirements. In addition to net
capital requirements, as a self-clearing broker-dealer, MSCO is subject to cash deposit and collateral requirements with clearing houses,
such as the DTCC and OCC, which may fluctuate significantly from time to time based upon the nature and size of clients' trading
activity and market volatility. RISE, as a member of FINRA, is subject to the SEC Uniform Net Capital Rule 15c3-1 and the corresponding
regulatory capital requirements.

 MSCO can transfer funds to
Siebert as long as it maintains its liquidity and regulatory capital requirements. RISE can transfer funds to its shareholders, of which
Siebert is entitled to its proportional ownership interest, as long as RISE maintains its liquidity and regulatory capital requirements.
For the years ended December 31, 2024 and 2023, MSCO and RISE had sufficient net capital to meet their respective liquidity and regulatory
capital requirements. Refer to Note 18 – Capital Requirements for more detail on our capital requirements.

 Cash Flows

 Cash provided by and used
in operating activities consisted of net income (loss) adjusted for certain non-cash items. Net operating assets and liabilities at any
specific point in time are subject to many variables, including variability in customer activity, the timing of cash receipts and payments,
and vendor payment terms. The total changes in our consolidated statements of cash flows, especially our operating cash flow, are not
necessarily indicative of the ongoing results of our business as we have customer assets and liabilities on our consolidated statements
of financial condition.

 For the year ended December
31, 2024, cash used in operating activities increased by $14.9 million compared to 2023, which was primarily driven by the inclusion of
cash and securities segregated for regulatory purposes, which were previously not presented in the operating section. The increase was
further impacted by the outflows related to the Kakao settlement and contract termination payments, as well as a decrease in payables
to customers and securities loaned. These outflows were partially offset by inflows from securities borrowed, receivables from customers,
and other working capital adjustments.

 For the year ended December
31, 2024, cash used in investing activities increased by $3.5 million compared to 2023, which was primarily driven by the acquisition
of GE as well as certain development projects related to our Retail Platform in 2024.

 For the year ended December
31, 2024, we had a cash outflow of $0.1 million from financing activities, compared to a net cash inflow of $13.0 million in 2023, which
was primarily driven by the issuance of the Company's common stock related to the transaction with Kakaopay in 2023. Refer to Note
6 – Kakaopay Transaction for additional detail.

 Long Term Contracts

 Effective
August 1, 2021, MSCO entered into an amendment to its clearing agreement with NFS that, among other things, extends the term of their
arrangement for an additional four-year period commencing on August 1, 2021 and ending July 31, 2025. As part of this agreement, we received
a one-time business development credit of $3 million, and NFS will pay us four annual credits of $100,000 over the term of the agreement.
The amendment also provides for an early termination fee; however, as of December 31, 2024, we do not expect to terminate the contract
with NFS before the end of the contract term. Refer to Note 16 – Deferred Contract Incentive and Note 21 – Commitments, Contingencies
and Other for additional detail.

 Effective
June 2023, MSCO entered into an amendment to its service agreement with Broadridge Securities Processing Solutions, LLC that, among other
things, extends the term of their arrangement for a five-year period ending June 2028, with an option to terminate after three years.
The total minimum expense for this arrangement is estimated at approximately $1.2 million over the duration of the contract.

 Off-Balance Sheet Arrangements

 We
enter into various transactions to meet the needs of customers, conduct trading activities, and manage market risks and are, therefore,
subject to varying degrees of market and credit risk. In the normal course of business, our customer activities involve the execution,
settlement, and financing of various customer securities transactions. These activities may expose us to off-balance sheet risk in the
event the customer or other broker is unable to fulfill their contracted obligations and we are forced to purchase or sell the financial
instrument underlying the contract at a loss. There were no material losses for unsettled customer transactions for the years ended December
31, 2024 and 2023. Refer to Note 19 – Financial Instruments with Off-Balance Sheet Risk for additional detail.

 Uncertain Tax Positions

 We account for uncertain tax positions in accordance with the authoritative
guidance issued under FASB ASC Subtopic 740-10, which addresses the determination of whether tax benefits claimed or expected to be claimed
on a tax return should be recorded in the consolidated financial statements. We may recognize the tax benefit from an uncertain tax position
only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities based on the technical
merits of the position. The tax benefits recognized in the consolidated financial statements from such position should be measured based
on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement. FASB ASC Subtopic
740-10 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods and disclosure requirements

 We recognize interest and
penalties related to unrecognized tax benefits on the provision for income taxes line in the statements of operations. Accrued interest
and penalties would be included on the related tax liability line in the statements of financial condition.

 As of both December 31, 2024
and 2023, the Company recorded an uncertain tax position of $1,354,000 and $1,405,000, respectively, related to various tax matters, which
is included in the line item "Taxes payable" in the statements of financial condition.

 Critical Accounting Policies and Estimates

 We generally follow accounting
policies standard in the brokerage industry and believe that our policies appropriately reflect our financial position and results of
operations. Our management team makes significant estimates that affect the reported amounts of assets, liabilities, and expenses, and
the related disclosure of contingent assets and liabilities included in the consolidated financial statements. The estimates relate primarily
to expense items in the normal course of business as to which we receive no confirmations, invoices, or other documentation, at the time
the books are closed for a period. We use our best judgment, based on our knowledge of expenses incurred, to estimate the amount of such
expenses. We are not aware of any material differences between the estimates used in closing our books for the periods presented and the
actual amounts of expenses incurred when we subsequently receive the actual confirmations, invoices or other documentation.

 Our consolidated
financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America ("U.S.
GAAP"). The preparation of our consolidated financial statements requires us to make judgments and estimates that may have a significant
impact on our financial results. We believe that the critical accounting policies listed below are particularly subject to management's
judgments and estimates and could materially affect our results of operations and financial position. Refer to Note 2 – Summary
of Significant Accounting Policies for additional detail on our significant accounting policies.

 Estimates of effective income tax rates,
uncertain tax positions, deferred income taxes and related valuation allowances

 We account for income taxes
under the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future tax
consequences of events that have been included in the consolidated financial statements.
Under this method, we determine deferred tax assets and liabilities on the basis of the differences between the consolidated
financial statements and tax bases of assets and liabilities by using enacted tax rates in effect for the year in which the differences
are expected to reverse. The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in the period
that includes the enactment date.

 We recognize deferred tax
assets to the extent that we believe that these assets are more likely than not to be realized. In making such a determination, we consider
all available positive and negative evidence, including future reversals of existing taxable temporary differences, projected future taxable
income, tax-planning strategies, and results of recent operations. If we determine that we would be able to realize deferred taxes in
the future in excess of their net recorded amount, we would make an adjustment to the deferred tax asset valuation allowance, which would
reduce the provision for income taxes.

 We record uncertain tax positions
in accordance with FASB ASC Topic 740 – "Improvements to Income Tax Disclosures" ("Topic 740") on the basis
of a two-step process in which (1) we determine whether it is more likely than not that the tax positions will be sustained on the basis
of the technical merits of the position and (2) for those tax positions that meet the more-likely-than-not recognition threshold we recognize
the largest amount of tax benefit that is more than 50 percent likely to be realized upon ultimate settlement with the related tax authority.

 We recognize interest and
penalties related to unrecognized tax benefits on the provision for income taxes line in the consolidated statements of operations. Accrued
interest and penalties would be included on the related tax liability line in the consolidated statements of financial condition.

 Disregarded entities and income tax treatment

 Starting in 2024, both MSCO
and SNXT are single member limited liability companies that will be treated as disregarded entities for tax purposes. As such, both MSCO
and SNXT will no longer be subject to direct taxation and will be disregarded by the relevant tax authorities. The guidance in Accounting
Standards Update 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes specifies that an entity is not required
to allocate income tax provision to a legal entity that is both not subject to tax and disregarded by the taxing authority, but an entity
may elect to do so. MSCO and SNXT are not making the available election to allocate income taxes. Accordingly, on a prospective basis,
MSCO and SNXT will no longer record current or deferred income taxes.

 Recent Accounting Pronouncements

 Refer
to Note 2 – Summary of Significant Accounting Policies for information regarding new Accounting
Standards Updates ("ASU"s) issued by the FASB.

 ITEM 7A. QUANTITATIVE
AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 Financial Instruments Held For Trading Purposes

 We
do not directly engage in derivative transactions, have no interest in any special purpose entity and have no liabilities, contingent
or otherwise, for the debt of another entity.

 Financial Instruments Held For Purposes Other
Than Trading

 We generally invest our cash
and cash equivalents temporarily in dollar denominated bank account(s). These investments are not subject to material changes in value
due to interest rate movements.

 We invest cash and securities
segregated for regulatory purposes in dollar denominated bank accounts which are not subject to material changes in value due to interest
rate movements. We also invest cash and securities segregated for regulatory purposes and securities owned, at fair value in U.S. government
securities which may be subject to material changes in value due to interest rate movements. Securities owned, at fair value invested
in U.S. government securities are generally purchased to enhance yields on required regulatory deposits. While the value of the U.S. government
securities may be subject to material changes in value, we believe any reduction in value would be temporary since the securities would
mature at par value.

 Customer transactions are
cleared through clearing brokers on a fully disclosed basis and are also self-cleared by MSCO. If customers do not fulfill their contractual
obligations, any loss incurred in connection with the purchase or sale of securities at prevailing market prices to satisfy customer obligations
may be incurred by Siebert. We regularly monitor the activity in customer accounts for compliance with margin requirements. We are exposed
to the risk of loss on unsettled customer transactions if customers and other counterparties are unable to fulfill their contractual obligations.
There were no material losses for unsettled customer transactions in the last five years.

 See
"Item 7 – Management's Discussions and Analysis of Financial Condition and Results of Operations - Trends and Key Factors
Affecting our Operations" of this Report for our quantitative and qualitative disclosures about market risk.

 ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY
DATA

 INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

 SIEBERT FINANCIAL CORP.

 Page

 Report of Independent Registered Public Accounting Firm (PCAOB ID 173)

 Report of Independent Registered Public Accounting Firm (PCAOB ID 23)
 F -4

 Consolidated Statements of Financial Condition as of December 31, 2024 and 2023

 Consolidated Statements of Operations for each of the years in the two-year period ended December 31, 2024

 Consolidated Statements of Changes in Stockholders' Equity for each of the years in the two-year period ended December 31, 2024

 Consolidated Statements of Cash Flows for each of the years in the two-year period ended December 31, 2024

 Notes to Consolidated Financial Statements

 F- 1

 REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING
FIRM (PCAOB ID 173)

 Shareholders and the Board of Directors of

 Siebert Financial Corp. and Subsidiaries

 Miami, Florida

 Opinion on the Financial Statements

 We have audited the accompanying consolidated
statement of financial condition of Siebert Financial Corp. and Subsidiaries (the "Company") as of December 31, 2024, the related
consolidated statements of operations, changes in stockholders' equity, and cash flows for the period then ended, and the related
notes (collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in
all material respects, the financial position of the Company as of December 31, 2024, and the results of its operations and its cash flows
for the year then ended, in conformity with accounting principles generally accepted in the United States of America.

 Basis for Opinion

 These financial statements are the responsibility
of the Company's management. Our responsibility is to express an opinion on the Company's financial statements based on our audits. We
are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are
required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

 We conducted our audits in accordance with the
standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged
to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding
of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal
control over financial reporting. Accordingly, we express no such opinion.

 Our audits included performing procedures to assess
the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond
to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements.
Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating
the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

 Critical Audit Matter

 The critical audit matter communicated below is
a matter arising from the current period audit of the financial statements that was communicated or required to be communicated to the
audit committee and that: (1) relates to accounts or disclosures that are material to the financial statements and (2) involved our especially
challenging, subjective, or complex judgments. The communication of the critical audit matter does not alter in any way our opinion on
the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion
on the critical audit matter or on the accounts or disclosures to which it relates.

 F- 2

 Revenue Recognition

 As described in Note 2 to the consolidated financial
statements, the Company recognizes revenue from the following types of services: Commissions and Fees; Principal Transactions and Proprietary
Trading; Market Making; Stock Borrow and Stock Loan; Advisory Services; Interest, Marketing and Distribution Fees; and Other Income. Some
of the revenue streams are related to revenues from contracts with customers, which falls under the scope of the accounting standard for
revenue from contracts with customers (ASC 606) while certain revenue streams are generated from financial instruments and are not in
the scope of ASC 606.

 The principal considerations for our determination
that revenue recognition is a critical audit matter are the complexities and challenges related to auditing the significant number of
revenue streams with different applications of revenue recognition, the automated processes to record revenue involving multiple information
systems, and the significant volume of information used in the calculation of each revenue stream supported by automated systems to process
and record these transactions. As previously disclosed by management, there was a material weakness identified over the Company's Information
Technology General Controls (ITGCs) that are used to process the high volume of revenue transactions that existed during the year. These
factors resulted in a high level of audit effort required and involvement of professionals with expertise in information technology (IT)
necessary for us to identify, test, and evaluate the Company's systems and automated controls.

 Addressing the matter involved performing procedures
and evaluating audit evidence in connection with forming our overall opinion on the consolidated financial statements. These procedures
included:

 Performing substantive test of details over all
relevant assertions for revenue streams which included:

 o
 Evaluating management's revenue recognition policies
for compliance with ASC 606 for contracts with customers.

 o
 Evaluating management's revenue recognition policies for compliance with relevant accounting standards
for revenue from financial instruments.

 o
 Performing transaction testing by agreeing amounts recognized to contractual agreements and testing the
mathematical accuracy of the recorded revenue.

 o
 Confirming related accounts receivable balances directly with counterparties and vouched cash collection.

 o
 Testing the fair values for applicable revenue lines including the fair value of underlying instruments
utilized in the recognition of revenue.

 o
 Testing the completeness of revenue recognized within the period through performing cut-off procedures
around period-end.

 o
 Testing completeness and accuracy of reports utilized in our audit procedures.

 /s/ Crowe LLP

 We have served as the Company's auditor since
2024.

 New York, New York

 F- 3

 REPORT OF INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM (PCAOB ID 23)

 To the Shareholders and the Board of Directors
of

 Siebert Financial Corp.

 Opinion on the Financial Statements

 We have audited the accompanying consolidated
statement of financial condition of Siebert Financial Corp. (the Company) as of December 31, 2023, the related consolidated statements
of operations, changes in stockholders' equity, and cash flows for the year then ended, and the related notes (collectively referred
to as the consolidated financial statements). In our opinion, the consolidated financial statements present fairly, in all material respects,
the financial position of the Company as of December 31, 2023, and the results of its operations and its cash flows for the year then
ended, in conformity with accounting principles generally accepted in the United States of America.

 We were not engaged to audit, review, or apply
any procedures to the adjustments to retrospectively apply the change in accounting described in Note 22 and, accordingly, we do not
express an opinion or any other form of assurance about whether such adjustments are appropriate and have been properly applied.

 Basis for Opinion

 These consolidated financial statements are the
responsibility of the Company's management. Our responsibility is to express an opinion on the Company's consolidated financial statements
based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB)
and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable
rules and regulations of the Securities and Exchange Commission and the PCAOB.

 We conducted our audit in accordance with the
standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated
financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were
we engaged to perform, an audit of its internal control over financial reporting. As part of our audit we are required to obtain an understanding
of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's internal
control over financial reporting. Accordingly, we express no such opinion.

 Our audit included performing procedures to assess
the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures
that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the
consolidated financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by
management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audit provides
a reasonable basis for our opinion.

 Critical Audit Matter

 The critical audit matter communicated below is
a matter arising from the current period audit of the consolidated financial statements that was communicated or required to be communicated
to the audit committee and that: (1) relates to accounts or disclosures that are material to the consolidated financial statements and
(2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter
in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit
matter below, providing separate opinions on the critical audit matter or on the accounts or disclosures to which it relates.

 F- 4

 Revenue Recognition

 As described in Note 2 to the consolidated financial
statements, the Company recognizes revenue from the following types of services: commissions and fees; principal transactions and proprietary
trading; market making; stock borrow and stock loan; advisory fees; interest, marketing, and distribution fees; and other income.

 The principal considerations for our determination
that revenue recognition is a critical audit matter are (i) the significant number of revenue streams and (ii) the volume of information
used in the calculation of each revenue stream. This required an increased extent of audit effort when performing audit procedures.

 How We Addressed the Matter in Our Audit

 Addressing the matter involved performing procedures
and evaluating audit evidence in connection with forming our overall opinion on the consolidated financial statements. These procedures
included:

 o

 Reviewed management's revenue recognition policies and related contracts.

 o

 Performed substantive tests of details for a sample of transactions for each material revenue
 stream.

 o

 As a result of the Company's material weakness related to Information Technology General
 Controls (ITGCs), we increased the extent of substantive tests of details we would have otherwise made if the Company's controls
 were designed and operating effectively. In addition, we utilized original source documents for audit evidence, rather than system
 reports or other information generated by the Company's information technology (IT) systems. For any reports obtained from
 the IT systems, the engagement team designed specific audit procedures to substantively test the completeness and accuracy of such
 reports.

 /s/ Baker Tilly US, LLP

 We have served as the Company's auditor since
2017.

 New York, New York

 May 10, 2024

 F- 5

 CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION

 2024

 2023

 ASSETS

 Current assets

 $

 $

 Cash and securities segregated for regulatory purposes; (Cash of $ 135.8 million, securities with a fair value of $ 68.8 million as of December 31, 2024; Cash of $ 158.8 million, securities with a fair value of $ 115.5 million as of December 31, 2023)

 204,587,000

 274,317,000

 Receivables from customers

 84,367,000

 72,823,000

 Receivables from broker-dealers and clearing organizations

 3,920,000

 3,863,000

 Receivables from non-customers

 607,000

 241,000

 Other receivables

 2,744,000

 2,424,000

 Prepaid expenses and other assets

 2,257,000

 1,700,000

 21,385,000

 18,038,000

 Total Current assets

 491,536,000

 773,850,000

 Deposits with broker-dealers and clearing organizations

 4,227,000

 7,885,000

 Property, office facilities, and equipment, net

 10,245,000

 9,404,000

 Software, net

 4,836,000

 1,432,000

 Intangible assets, net

 697,000

 —

 Lease right-of-use assets

 2,390,000

 2,736,000

 Deferred tax assets

 3,418,000

 4,504,000

 2,319,000

 1,989,000

 Total Assets

 $
 519,668,000

 $
 801,800,000

 LIABILITIES AND STOCKHOLDERS' EQUITY

 Current liabilities

 Payables to customers

 $
 227,129,000

 $
 289,777,000

 Payables to non-customers

 3,297,000

 713,000

 Drafts payable

 1,331,000

 1,726,000

 Payables to broker-dealers and clearing organizations

 Accounts payable and accrued liabilities

 5,240,000

 3,639,000

 Taxes payable

 2,183,000

 2,313,000

 Securities sold, not yet purchased, at fair value

 26,000

 2,000

 Current portion of lease liabilities

 886,000

 759,000

 Current portion of long-term debt

 88,000

 84,000

 Current portion of deferred contract incentive

 496,000

 808,000

 Current portion of contract termination liability

 1,748,000

 1,898,000

 Total Current liabilities

 427,830,000

 721,633,000

 Lease liabilities, less current portion

 1,787,000

 2,227,000

 Long-term debt, less current portion

 4,140,000

 4,229,000

 Deferred contract incentive, less current portion

 —

 438,000

 Contract termination liability, less current portion

 819,000

 2,564,000

 Total Liabilities

 434,576,000

 731,091,000

 Commitments and Contingencies

 Stockholders' equity

 Common stock, $.01 par value; 100,000,000 shares authorized; 41,120,936 shares issued and 40,120,936 shares outstanding as of December 31, 2024, respectively. 40,580,936 shares issued and 39,580,936 shares outstanding as of December 31, 2023.

 412,000

 406,000

 Treasury stock, at cost; 1,000,000 and 1,000,000 shares held as of
December 31, 2024 and 2023, respectively.

)

)

 Additional paid-in capital

 46,090,000

 45,016,000

 Retained earnings

 40,094,000

 26,808,000

 Total Stockholders' equity

 84,086,000

 69,720,000

 Noncontrolling interests

 1,006,000

 989,000

 Total Equity

 85,092,000

 70,709,000

 Total Liabilities and Equity

 $
 519,668,000

 $
 801,800,000

 Numbers are rounded for
presentation purposes. See notes to consolidated financial statements.

 F- 6

 CONSOLIDATED STATEMENTS OF OPERATIONS

 2024

 2023

 Revenue

 Commissions and fees

 $
 9,615,000

 $
 7,276,000

 Interest, marketing and distribution fees

 32,407,000

 29,577,000

 14,616,000

 13,094,000

 Market making

 2,255,000

 1,304,000

 19,249,000

 16,172,000

 Advisory fees

 2,369,000

 1,928,000

 Other income

 3,390,000

 2,163,000

 Total Revenue

 83,901,000

 71,514,000

 Expenses

 Employee compensation and benefits

 43,999,000

 31,936,000

 Clearing fees, including execution costs

 1,607,000

 1,672,000

 Technology and communications

 3,940,000

 3,364,000

 Other general and administrative

 4,488,000

 4,410,000

 Data processing

 3,200,000

 3,236,000

 Rent and occupancy

 1,631,000

 1,873,000

 Professional fees

 5,578,000

 4,459,000

 Depreciation and amortization

 1,380,000

 2,020,000

 Interest expense

 262,000

 263,000

 Advertising and promotion

 348,000

 155,000

 Total Expenses

 66,433,000

 53,388,000

 Operating income

 17,468,000

 18,126,000

 Earnings of equity method investment in related party

 —

 111,000

 Impairment of investments

 —

 ( 1,035,000
)

 Transaction termination costs

 —

 ( 5,943,000
)

 Non-operating loss

 —

 ( 6,867,000
)

 Income (loss) before provision for (benefit from) income taxes

 17,468,000

 11,259,000

 Provision for (benefit from) income taxes

 4,165,000

 3,415,000

 Net income (loss)

 13,303,000

 7,844,000

 Less net income (loss) attributable to noncontrolling interests

 17,000

 18,000

 Net income (loss) available to common stockholders

 $
 13,286,000

 $
 7,826,000

 Net income (loss) available to common stockholders per share of common stock

 Basic and diluted

 $
 0.33

 $
 0.21

 Weighted average shares outstanding

 Basic and diluted

 39,951,510

 37,070,366

 Numbers are rounded for presentation purposes.
See notes to consolidated financial statements.

 F- 7

 CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS'
EQUITY

 Common
 Stock

 Treasury
 Stock

 Number
 of
 Shares
 Issued

 $.01
 Par
 Value

 Number

 of Shares

 Additional

 Paid-In Capital

 Retained

 Earnings

 Total

 Stockholders' Equity

 Noncontrolling

 Interest

 Total

 Balance – January 1, 2023

 32,505,329

 $
 325,000

 —

 $
 —

 $
 29,642,000

 $
 18,982,000

 $
 48,949,000

 $
 971,000

 $
 49,920,000

 Kakaopay transaction, net
 of issuance cost

 8,075,607

 81,000

 —

 —

 14,814,000

 —

 14,895,000

 —

 14,895,000

 Non-cash consideration due
 to Kakaopay transaction

 —

 —

 —

 —

 560,000

 —

 560,000

 —

 560,000

 Reacquisition of shares outstanding

 —

 —

 1,000,000

)

 —

 —

)

 —

)

 Net
 income

 —

 —

 —

 —

 —

 7,826,000

 7,826,000

 18,000

 7,844,000

 Balance – December
 31, 2023

 40,580,936

 $
 406,000

 1,000,000

 $
)

 $
 45,016,000

 $
 26,808,000

 $
 69,720,000

 $
 989,000

 $
 70,709,000

 Transaction with J2 Financial

 200,000

 2,000

 —

 —

 348,000

 —

 350,000

 —

 350,000

 Share-based compensation

 340,000

 4,000

 —

 —

 726,000

 —

 730,000

 —

 730,000

 Net
 income

 —

 —

 —

 —

 —

 13,286,000

 13,286,000

 17,000

 13,303,000

 Balance – December
 31, 2024

 41,120,936

 $
 412,000

 1,000,000

 $
)

 $
 46,090,000

 $
 40,094,000

 $
 84,086,000

 $
 1,006,000

 $
 85,092,000

 Numbers are rounded for presentation purposes.
See notes to consolidated financial statements.

 F- 8

CONSOLIDATED STATEMENTS OF CASH FLOWS

 Years Ended December 31,

 2024

 2023

 Cash Flows from Operating Activities

 Net income (loss)

 $
 13,303,000

 $
 7,844,000

 Adjustments to reconcile net income (loss) to net cash (used in) operating activities:

 Deferred income tax expense

 1,086,000

 ( 107,000
)

 Depreciation and amortization

 1,380,000

 2,020,000

 Share-based compensation

 460,000

 —

 Interest related to contract termination liability payment

 102,000

 —

 Earnings of equity method investment in related party

 —

 ( 111,000
)

 Impairment of investments

 —

 1,035,000

 Transaction termination costs - Kakaopay fee

 —

 4,462,000

 Changes in

 Securities segregated for regulatory purposes

 46,757,000

 25,463,000

 Receivables from customers

 ( 11,544,000
)

 ( 20,766,000
)

 Receivables from non-customers

 ( 366,000
)

 ( 141,000
)

 Receivables from and deposits with broker-dealers and clearing organizations

 3,601,000

 ( 1,343,000
)

 255,669,000

 ( 57,800,000
)

 ( 3,347,000
)

 ( 14,834,000
)

 Prepaid expenses and other assets

 ( 862,000
)

 ( 269,000
)

 Payables to customers

 ( 62,648,000
)

 ( 31,614,000
)

 Payables to non-customers

 2,584,000

 ( 10,793,000
)

 Drafts payable

 ( 395,000
)

 ( 658,000
)

 Payables to broker-dealers and clearing organizations

 ( 37,000
)

 ( 179,000
)

 Accounts payable and accrued liabilities

 1,601,000

 1,132,000

 ( 234,471,000
)

 92,253,000

 Securities sold, not yet purchased, at fair value

 24,000

 —

 Net lease liabilities

 33,000

 69,000

 Taxes payable

 ( 130,000
)

 1,261,000

 Deferred contract incentive

 ( 750,000
)

 ( 750,000
)

 Contract termination payment

 ( 1,997,000
)

 —

 Technology platform integration

 —

 ( 978,000
)

 Net cash used in operating activities

 10,053,000

 ( 4,804,000
)

 Cash Flows from Investing Activities

 Purchase of office facilities and equipment

 ( 223,000
)

 ( 223,000
)

 Purchase of software

 ( 3,234,000
)

 ( 894,000
)

 Additions to property, office facilities, and equipment

 ( 1,432,000
)

 ( 1,442,000
)

 Transaction with J2 Financial

 ( 35,000
)

 —

 Cash paid for GE acquisition, net of cash acquired

 ( 1,123,000
)

 —

 Net cash used in investing activities

 ( 6,047,000
)

 ( 2,559,000
)

 Cash Flows from Financing Activities

 Kakaopay issuance cost

 —

 ( 1,589,000
)

 Shares issued for Kakaopay transaction

 —

 17,363,000

 Repayments of long-term debt

 ( 85,000
)

 ( 2,734,000
)

 Net cash provided by (used in) financing activities

 ( 85,000
)

 13,040,000

 Net change in cash and cash equivalents, and cash segregated for regulatory purposes

 3,921,000

 5,677,000

 Cash and cash equivalents, and cash segregated for regulatory purposes - beginning of year

 164,537,000

 158,860,000

 Cash and cash equivalents, and cash segregated for regulatory purposes - end of year

 $
 168,458,000

 $
 164,537,000

 Reconciliation of cash, cash equivalents, and cash and securities segregated for regulatory purposes

 Cash and cash equivalents - end of year

 $

 $

 Cash segregated for regulatory purposes - end of year

 135,829,000

 158,802,000

 Cash and cash equivalents, and cash segregated for regulatory purposes - end of year

 $
 168,458,000

 $
 164,537,000

 Supplemental cash flow information

 Cash paid during the year for income taxes

 $
 3,210,000

 $
 2,260,000

 Cash paid during the year for interest

 $
 160,000

 $
 263,000

 Non-cash investing and financing activities

 Kakaopay issuance cost (1)

 $
 —

 $
 ( 318,000
)

 Transaction with J2 Financial (2)

 $
 350,000

 $
 —

 Share-based compensation (3)

 $
 270,000

 $
 —

 Treasury stock (4)

 $
 —

 $
)

 Non-cash consideration due to Kakaopay transaction (1)

 $
 —

 $
 ( 560,000
)

 Non-cash consideration due to Kakaopay transaction (1)

 $
 —

 $
 560,000

 Numbers are rounded for presentation purposes.
See notes to consolidated financial statements.

 (1)
 Refer to Note 6 – Kakaopay Transaction for further detail

 (2)
 Refer to Note 10 – Software, net for further detail

 (3)
 Refer to Note 23 – Employee Benefit Plans for further
detail

 (4)
 Refer to Note 4 – Transaction with Tigress for further
detail

 F- 9

 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 1. Organization

 Siebert
Financial Corp., a New York corporation, incorporated in 1934, is a holding company that conducts the following lines of business through
its wholly-owned and majority-owned subsidiaries:

 Muriel Siebert & Co., Inc. ("MSCO") provides
retail brokerage services. MSCO is a Delaware corporation and broker-dealer registered with the SEC under the Exchange Act and the Commodity
Exchange Act of 1936, and member of FINRA, NYSE, SIPC, Euroclear, NFA, and CFTC.

 Siebert AdvisorNXT, Inc. ("SNXT") provides investment
advisory services. SNXT is a New York corporation registered with the SEC as an RIA under the Advisers Act.

 Park Wilshire Companies, Inc. ("PW") provides
insurance services. PW is a Texas corporation and licensed insurance agency.

 Siebert Technologies, LLC ("STCH") provides technology
development. STCH is a Nevada limited liability company.

 RISE Financial Services, LLC ("RISE") is a Delaware
limited liability company and a broker-dealer registered with the SEC, CFTC, FINRA, SIPC, and NFA.

 StockCross Digital Solutions, Ltd. ("STXD") is
an inactive subsidiary headquartered in Bermuda.

 Gebbia Entertainment, LLC ("GE") is a Florida
limited liability company and provides media entertainment services.

 For
purposes of this Report, the terms "Siebert," "Company," "we," "us," and "our"
refer to Siebert Financial Corp., MSCO, SNXT, PW, STCH, RISE, STXD, and GE, collectively, unless the context otherwise requires.

 Effective January 1, 2024,
MSCO changed its name from Muriel Siebert & Co., Inc. to Muriel Siebert & Co., LLC, and SNXT changed its name to from Siebert
AdvisorNXT, Inc. to Siebert AdvisorNXT, LLC with their tax status changing from C-Corporations to LLCs under state law.

 The Company is headquartered
in Miami Beach, FL, with primary operations in Florida, New York and California. The Company has 10 branch offices throughout the U.S.
and clients around the world. The Company's SEC filings are available through the Company's website at www.siebert.com, where
investors can obtain copies of the Company's public filings free of charge. The Company's common stock, par value $.01 per
share, trades on the Nasdaq Capital Market under the symbol "SIEB."

 The Company engages in a single
line of business as a securities broker-dealer, providing comprehensive brokerage services including custody and clearing of retail accounts,
insurance and advisory services, principal transaction and proprietary trading, market making, and securities lending. The Company currently
has no other reportable segments. All of the Company's revenues for the years ended December 31, 2024 and 2023 were derived from its operations
in the U.S.

 The
Company has evaluated the impact of its recent acquisition of GE on its consolidated financial statements and has determined that the
acquisition is immaterial. As of December 31, 2024, the Company operates as a single reportable segment based on the factors related to
management's decision-making framework as well as management evaluating performance and allocating resources based on assessments
of the Company from a consolidated perspective. Management will continue to monitor the financial significance of the GE acquisition and
may report additional segments in accordance with FASB ASC Topic 280 – "Improvements to Reportable Segment Disclosures"
("Topic 280").

 F- 10

 2. Summary of Significant Accounting Policies

 Basis of Presentation

 The accompanying consolidated
financial statements are prepared on the accrual basis of accounting in conformity with U.S. GAAP as established by the FASB to ensure
consistent reporting of financial condition. The consolidated financial statements include the accounts of Siebert and its wholly-owned
and majority-owned subsidiaries. Upon consolidation, all intercompany balances and transactions are eliminated. The U.S. dollar is the
functional currency of the Company and numbers are rounded for presentation purposes.

 Reclassification

 Certain amounts for the year
ended December 31, 2024 and 2023, and certain cash flows within the Investing Activities section have been reclassified to conform to
the presentation of the current period. The reclassification has not materially impacted the Company's consolidated financial statements,
and did not result in a change in total revenue, net income or cash flows from operations or investing activities for the periods presented.

 Principles of Consolidation

 The consolidated financial
statements include the accounts of Siebert and all other entities in which we have a controlling financial interest. The Company determines
whether it has controlling financial interest in an entity by first evaluating whether the entity is a voting interest entity ("VOE")
or a variable interest entity ("VIE"). Upon consolidation, all intercompany balances and transactions are eliminated. The
Company's ownership in RISE was 68 % as of both December 31, 2024 and 2023. Refer to Note 5 – RISE for more information.

 For consolidated subsidiaries
that are not wholly-owned, the third-party holdings of equity interests are referred to as noncontrolling interests. The net income or
loss attributable to noncontrolling interests for such subsidiaries is presented as net income or loss attributable to noncontrolling
interests in the consolidated statements of operations. The portion of total equity that is attributable to noncontrolling interests for
such subsidiaries is presented as noncontrolling interests in the consolidated statements of financial condition.

 For investments in entities
in which the Company does not have a controlling financial interest but has significant influence over its operating and financial decisions,
the Company applies the equity method of accounting with net income and losses recorded in earnings of equity method investment in related
party.

 Voting Interest Entities

 The Company
evaluates whether an entity qualifies as a VOE and determines the appropriateness of consolidation on a quarterly basis. The Company consolidates
a VOE when it holds a majority voting interest, directly or indirectly, and has the power to direct the activities of the entity that
most significantly impact its economic performance. When assessing consolidation under the voting interest model, the Company considers
all relevant facts and circumstances, including its ability to exercise control through voting rights and the extent of its ownership
interest. If the Company determines it holds a controlling financial interest in the VOE, the entity is consolidated in the Company's
financial statements.

 F- 11

 Variable Interest Entities

 The
Company evaluates whether an entity is a VIE and determines if the primary beneficiary status is appropriate on a quarterly basis. The
Company consolidates a VIE for which it is the primary beneficiary. When assessing the determination of the primary beneficiary, the Company
considers all relevant facts and circumstances, including factors such as the power to direct the activities of the VIE that most significantly
impact its economic performance, the obligation to absorb the losses and/or the right to receive the expected returns of the VIE. If the
Company determines that it is the primary beneficiary, the Company will consolidate the entity under the VIE model.

 Segment Information

 The Company operates and reports
financial information in one operating segment, consistent with the way the Chief Operating Decision Maker (CODM) allocates resources
and evaluates performance. Operating segments are determined based on how management organizes the business for decision-making, and the
CODM regularly reviews the Company's financial information as a whole. The Company is engaged in a single line of business as a
securities broker-dealer, providing various brokerage services, including custody and clearing of retail accounts, insurance and advisory
services, principal transaction and proprietary trading, market making, and securities lending.

 In accordance with Topic 280,
the Company discloses significant expense categories that are regularly reviewed by the CODM. The CODM evaluates performance primarily
based on net income and considers excess net capital as an operational metric in maintaining capital adequacy. Since the Company has identified
a single reportable segment, segment disclosures align with the consolidated financial statements, and duplicative information has been
referenced where applicable. All of the Company's revenues and substantially all of its assets are attributed to or located in the
United States.

 Use of Estimates

 The preparation of consolidated
financial statements in conformity with U.S. GAAP requires the Company to make estimates and assumptions that affect the reported amounts
of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the consolidated financial statements
and the reported amounts of expenses during the reporting period. Actual results could differ from those estimates.

 Accounting for Acquisitions

 FASB ASC Topic 805 – "Accounting
for Contract Assets and Contract Liabilities from Contracts with Customers" ("Topic 805") is used for accounting in
business acquisitions. Topic 805 requires that goodwill be recognized separately from assets acquired and liabilities assumed at their
acquisition date fair values. Goodwill, as of the date of acquisition, is determined as the excess of the consideration transferred net
of the acquisition date fair values of assets acquired and liabilities assumed. Fair value estimates at acquisition date may be assessed
internally or externally using third parties. As part of the valuation and appraisal process, the third-party appraiser prepares a report
assigning estimated acquisition date fair values to assets and liabilities. These fair values estimations are subjective and require careful
consideration and sound judgement. Management reviews the third-party reports for fairness of the assigned values.

 F- 12

 Fair Value

 FASB
ASC Topic 820 – "Disclosure Framework—Changes to the Disclosure Requirements for Fair Value Measurement"
("Topic 820") defines fair value, establishes a framework for measuring fair value, and establishes a hierarchy of fair value
inputs. Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between
market participants at the measurement date. A fair value measurement assumes that the transaction to sell the asset or transfer the liability
occurs in the principal market for the asset or liability or, in the absence of a principal market, the most advantageous market. Valuation
techniques that are consistent with the market, income, or cost approach, as specified by Topic 820, are used to measure fair value.

 The
fair value hierarchy prioritizes the inputs to valuation techniques used to measure fair value into three broad levels:

 Level
1 - Quoted prices (unadjusted) in active markets for an identical asset or liability that the Company can assess at the measurement date.

 Level
2 - Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly or indirectly.

 Level
3 - Unobservable inputs for the asset or liability.

 The
availability of observable inputs can vary from security to security and is affected by a variety of factors, such as the type of security,
the liquidity of markets, and other characteristics particular to the security. To the extent that the valuation is based on models or
inputs that are less observable or unobservable in the market, the determination of fair value requires more judgment. As such, the degree
of judgment exercised in determining fair value is greatest for instruments categorized in level 3.

 The inputs used to measure
fair value may fall into different levels of the fair value hierarchy. In such cases, for disclosure purposes, the level in the fair value
hierarchy within which the fair value measurement falls in its entirety is determined based on the lowest level input that is significant
to the fair value measurement.

 Fair value is a market-based
measure considered from the perspective of a market participant rather than an entity-specific measure. Therefore, even when market assumptions
are not readily available, the Company's own assumptions are set to reflect those that the Company believes market participants
would use in pricing the asset or liability at the measurement date.

 A
description of the valuation techniques applied to the Company's major categories of assets and liabilities measured at fair value
on a recurring basis is as follows:

 Certificates
of deposit: Certificates of deposit are included in investments which are recorded at fair value, which is determined based on estimates
using observable market inputs like current market rates for similar deposits with comparable maturities. When certificates of deposit
are held directly with banking institutions and issued directly to the Company, these are categorized within cash equivalents in level
2 of the fair value hierarchy. When certificates of deposit are available for trading, they are categorized within securities owned, at
fair value in level 2 of the fair value hierarchy.

 Corporate
bonds: The fair value of corporate bonds is determined using recently executed transactions, market price quotations (when observable),
bond spreads, or credit default swap spreads obtained from independent external parties such as vendors and brokers, adjusted for any
basis difference between cash and derivative instruments. The spread data used is for the same maturity as the bond. If the spread data
does not reference the issuer, then data that references a comparable issuer is used. When position-specific external price data is not
observable, fair value is determined based on either benchmarking to similar instruments or cash flow models with yield curves, bond,
or single-name credit default swap spreads and recovery rates as significant inputs. Corporate bonds are generally categorized in level
2 of the fair value hierarchy.

 F- 13

securities: Equity securities are valued based on quoted prices from the exchange. To the extent these securities are actively traded,
valuation adjustments are not applied, and they are categorized in level 1 of the fair value hierarchy. Securities quoted in inactive
markets or with observable inputs are categorized into level 2. If there are no observable inputs or quoted prices, securities are categorized
as level 3 assets in the fair value hierarchy. Level 3 assets are not actively traded and subjective estimates based on managements'
assumptions are utilized for valuation.

 Municipal
securities: Municipal securities are valued using recently executed transactions, market price quotations (when observable), bond spreads
from independent external parties such as vendors and brokers, adjusted for any basis difference between cash and derivative instruments.
The spread data used is for the same maturity as the bond. Municipal securities are generally categorized in level 2 of the fair value
hierarchy.

 Options:
Options are valued based on quoted prices from the exchange. To the extent these securities are actively traded, valuation adjustments
are not applied, and they are categorized in level 1 of the fair value hierarchy. Securities quoted in inactive markets or with observable
inputs are categorized into level 2. If there are no observable inputs or quoted prices, securities are categorized as level 3 assets
in the fair value hierarchy. Level 3 assets are not actively traded and subjective estimates based on managements' assumptions are
utilized for valuation.

 U.S.
government securities: U.S. government securities are valued using quoted market prices and as such, valuation adjustments are not
applied. Accordingly, U.S. government securities are generally categorized in level 1 of the fair value hierarchy.

 Cash and Cash Equivalents

are all cash balances that are unrestricted. The Company has defined cash equivalents as highly liquid investments with original maturities
of less than 90 days that are not held for sale in the ordinary course of business. As of December 31, 2024 and 2023, the Company did
not hold any cash equivalents.

 As of December 31, 2024 and
2023, the Company maintained its cash balances at various financial institutions. These balances are insured by the Federal Deposit Insurance
Corporation ("FDIC") up to $ 250,000 per institution. The Company is subject to credit risk to the extent that the financial
institution with which it conducts business is unable to fulfill its contractual obligations and deposits exceed FDIC limits.

 Cash and Securities
Segregated for Regulatory Purposes

 MSCO
is subject to Exchange Act Rule 15c3-3, referred to as the "Customer Protection Rule," which requires segregation of funds
in a special reserve account for the exclusive benefit of customers.

 As
of December 31, 2024, the Company had approximately $ 135.8 million in cash segregated for regulatory purposes and $ 68.8 million in qualified
securities segregated for regulatory purposes. As of December 31, 2023, the Company had approximately $ 158.8 million in cash segregated
for regulatory purposes and $ 115.5 million in qualified securities segregated for regulatory purposes. Cash and securities segregated
for regulatory purposes are held in special reserve accounts for the benefit of customers for regulatory purposes.

 Current Expected Credit Losses

 The Company accounts for estimated credit losses on financial assets
measured at an amortized cost basis and certain off-balance sheet credit exposures in accordance with FASB ASC Subtopic 326-20 –
"Financial Instruments – Credit Losses" ("Subtopic 326-20"). Subtopic 326-20 requires the Company to estimate
expected credit losses over the life of its financial assets and certain off-balance sheet exposures as of the reporting date based on
relevant information about past events, current conditions, and reasonable and supportable forecasts.

 The Company records the estimate of expected credit
losses as an allowance for credit losses. For financial assets measured at an amortized cost basis the allowance for credit losses is
reported as a valuation account in the statement of financial condition that adjusts the asset's amortized cost basis. Changes in
the allowance for credit losses if any are reported in credit loss expense.

 F- 14

 Receivables from and
Payables to Customers

 Receivables from and payables
to customers include amounts due and owed on cash and margin transactions. Receivables from customers include margin loans to securities
brokerage clients and other trading receivables. Margin loans are collateralized by customer securities and are carried at the amount
receivable, net of an allowance for credit losses. Collateral is required to be maintained at specified minimum levels at all times. The
Company monitors margin levels and requires customers to provide additional collateral, or reduce margin positions, to meet minimum collateral
requirements if the fair value of the collateral changes. The Company expects the borrowers will continually replenish the collateral
as necessary because the Company subjects the borrowers to an internal qualification process to align investing objectives and risk tolerance
in addition to monitoring customer activity. Receivables from and payables to customers amounts include any amounts received from interest
on credit balances or paid on margin debit balances.

 The Company elected the practical
expedient for FASB ASC Topic 326 – "Financial Instruments – Credit Losses" ("Topic 326") which permits
it to compare the amortized cost basis of the loaned amount with the fair value of collateral received at the reporting date to measure
the estimate of expected credit losses. The Company had no expectation of credit losses for its receivables from customers as of December
31, 2024 and 2023. Management actively monitors its exposure to credit risk through daily reviews of customer receivables and all transactions
are either fully collateralized or subject to credit risk management protocols, ensuring that no material unsecured or uncollateralized
balances exist. Additionally, the Company has no historical material credit losses and has not incurred any material credit losses as
of December 31, 2024 and 2023. Securities beneficially owned by customers, including those that collateralize margin or other similar
transactions, are not reflected in the consolidated statements of financial condition.

 Receivables from and
Payables to Non-Customers

 Receivables from and payables
to non-customers include amounts due and owed on cash and margin transactions on non-customer accounts owned and controlled by principal
officers and directors of MSCO. Receivables from non-customers include margin loans to securities brokerage clients and other trading
receivables. Margin loans are collateralized by non-customer securities and are carried at the amount receivable, net of an allowance
for credit losses. Collateral is required to be maintained at specified minimum levels at all times. The Company monitors margin levels
and requires non-customers to provide additional collateral, or reduce margin positions, to meet minimum collateral requirements if the
fair value of the collateral changes. The Company expects the borrowers will continually replenish the collateral as necessary because
the Company subjects the borrowers to an internal qualification process to align investing objectives and risk tolerance in addition to
monitoring non-customer activity. Receivables from and payables to non-customers amounts include any amounts received from interest on
credit balances or paid on margin debit balances.

 The Company elected the practical
expedient for Topic 326 which permits it to compare the amortized cost basis of the loaned amount with the fair value of collateral received
at the reporting date to measure the estimate of expected credit losses. The Company has no expectation of credit losses for its receivables
from non-customers as of December 31, 2024 and 2023. Securities beneficially owned by non-customers, including those that collateralize
margin or other similar transactions, are not reflected in the consolidated statements of financial condition.

 Receivables from,
Payables to, and Deposits with Broker-Dealers and Clearing Organizations

 Receivables from and payables
to broker-dealers and clearing organizations includes amounts receivables from or payables to MSCO and RISE clearing broker-dealers, fail-to-deliver
and fail-to-receive items, and amounts receivable for unsettled regular-way transactions. Deposits with broker-dealers and clearing organizations
include amounts held on deposit with broker-dealers and clearing organizations.

 Amounts
payables to broker-dealers and clearing organizations are offset against corresponding amounts receivables from broker-dealers and clearing
organizations. Receivables from these broker-dealers and clearing organizations are subject to clearing agreements and include the net
receivable from net monthly revenues as well as cash on deposit.

 MSCO
customer transactions for the years ended December 31, 2024 and 2023 were both self-cleared and cleared on a fully disclosed basis through
NFS. RISE maintained a fully disclosed clearing agreement with MSCO for customer transactions for the years ended December 31, 2024 and
2023; however, there were no customer transactions related to this clearing agreement during those years.

 F- 15

 Receivables from and deposits
with broker-dealers and clearing organizations are in scope of the amended guidance for Topic 326. The Company continually reviews the
credit quality of its counterparties and historically has not experienced a default. A portion of the Company's trades and contracts
are cleared through a clearing organization and settled daily between the clearing organization and the Company. Because of
this daily settlement, the amount of unsettled credit exposures is limited to the amount owed to the Company for a very short period of
time. The Company continually reviews the credit quality of its counterparties. Further, management reassessed the risk characteristics
of its receivables and applied the collateral maintenance practical expedient for the secured receivables in line with the CECL guidance.
As a result, the Company had no expectation of credit losses for these arrangements as of December 31, 2024 and 2023.

 Securities Borrowed
and Securities Loaned

 Securities
borrowed transactions are recorded at the amount of cash collateral delivered to the counterparty. Securities loaned transactions are
recorded at the amount of cash collateral received. For securities borrowed and loaned, the Company monitors the market value of the securities
and obtains or refunds collateral as necessary.

 The
Company can elect to use an approach to measure the allowance for credit losses using the fair value of collateral where the borrower
is required to, and reasonably expected to, continually adjust and replenish the amount of collateral securing the instrument to reflect
changes in the fair value of such collateral. The Company has elected to use this approach for its allowance for credit losses on securities
borrowed. As a result of this election, and the fully collateralized nature of these arrangements, the Company had no expectation of credit
losses on its securities borrowed balances as of December 31, 2024 and 2023.

 Netting of Financial
Assets and Financial Liabilities

 Substantially
all of the Company's securities borrowing and securities lending activity is transacted under master agreements that may allow for net
settlement in the ordinary course of business, as well as offsetting of all contracts with a given counterparty in the event of default
by one of the parties. However, for financial statement purposes, the Company does not net securities borrowed and securities loaned and
these items are presented on a gross basis in the consolidated statements of financial condition. The Company accounts for securities
lending transactions in accordance with FASB ASC Subtopic 210-20 – "Disclosures about Offsetting Assets and Liabilities"
("Subtopic 210-20"). Refer to Note 19 – Financial Instruments with Off-Balance Sheet Risk for further detail.

 Securities Owned and
Securities Sold, Not Yet Purchased at Fair Value

 Securities
owned, at fair value represent marketable securities owned by the Company at trade-date valuation. Securities sold, not yet purchased,
at fair value represent marketable securities sold by the Company prior to purchase at trade-date valuation. These securities are classified
as trading securities and in accordance with FASB ASC Topic 940 – "Financial Services – Brokers and Dealers"
("Topic 940"), these securities are measured initially at fair value and any realized or unrealized gains or losses to fair
value are included in profit or loss. Below is a table with further detail on the Company's securities.

 Type of Security

 Classification

 Consolidated Statements of
 Financial Condition

 Recording of Realized and

Unrealized Gain or Loss

 Certificates of deposit, Corporate bonds, municipal securities, options

 Trading

 Equities

 Trading

 Securities owned, at fair value; Securities sold, not yet purchased at fair value

 Market making, Principal transactions and proprietary trading

 Trading

 Trading

 Cash and securities segregated for regulatory purposes

 F- 16

 Property, Office Facilities, and Equipment,
Net

 Property,
office facilities, and equipment are stated at cost, net of accumulated depreciation and amortization. Depreciation for property, office
facilities, and equipment are calculated using the straight-line method over the estimated useful lives of the assets. Estimated useful
lives are as follows:

 Type

 Useful Life

 Property

 40 years

 Property improvements

 10 years

 Leasehold improvements

 Lesser of useful life or lease term

 Office facilities and equipment

 4 to 5 years

 Software, Net

 The
Company capitalizes certain costs for certain software and amortizes them over their useful life, generally not exceeding five years.
Depending on the terms of the contract, the Company either records costs from software hosting arrangements as prepaid assets and amortizes
them over the contract term, or the costs are expensed as incurred.

 The
Company enters into certain software hosting arrangements where the associated professional development services work is capitalized and
then amortized over the term of the contract. Other software costs such as routine maintenance and various data services are expensed
as incurred.

 Leases

 The Company reviews all relevant
contracts to determine if the contract contains a lease at its inception date. A contract contains a lease if the contract conveys the
right to control the use of an underlying asset for a period of time in exchange for consideration. If the Company determines that a contract
contains a lease, it recognizes, in the consolidated statements of financial condition, a lease liability and a corresponding right-of-use
asset on the commencement date of the lease. The lease liability is initially measured at the present value of the future lease payments
over the lease term using the rate implicit in the lease or, if not readily determinable, the Company's secured incremental borrowing
rate. An operating lease right-of-use asset is initially measured at the value of the lease liability minus any lease incentives and initial
direct costs incurred plus any prepaid rent.

 The Company's leases
are classified as operating leases and consist of real estate leases for office space, data centers and other facilities. Each lease liability
is measured using the Company's secured incremental borrowing rate, which is based on an internally developed rate based on the
Company's size, growth, risk profile and a duration similar to the lease term. The Company's leases have remaining terms of
approximately 1 to 5 years as of December 31, 2024. The Company does not include renewal options as the renewal options are not reasonably
certain to be exercised; however, the Company continues to monitor the lease renewal options. The Company's operating leases contain
both lease components and non-lease components. Non-lease components are distinct elements of a contract that are not related to securing
the use of the underlying assets, such as common area maintenance and other management costs. The Company has elected the practical expedient
to not separate lease and non-lease components, and as such, the variable lease cost primarily represents variable payments such as common
area maintenance and utilities which are usually determined by the leased square footage in proportion to the overall office building.

 F- 17

 Operating lease expense is
recognized on a straight-line basis over the lease term and is included in line item "Rent and occupancy" in the consolidated
statements of operations.

 Equity Method Investments

 Investments
in which the Company has the ability to exercise significant influence, but does not control, are accounted for under the equity method
of accounting and are included in the line item "Equity method investment in related party" in the consolidated statements
of financial condition. Under this method of accounting, the Company's share of the net income or loss of the investee is presented
before the income before provision for income taxes in the consolidated statements of operations.

 The
Company evaluates its equity method investments whenever events or changes in circumstance indicate that the carrying amounts of such
investments may be impaired. If the impairment is determined to be other-than-temporary, the Company will recognize an impairment loss
equal to the difference between the expected realizable value and the carrying value of the investment.

 Investments, Cost

 Investments in equity shares
without a readily determinable fair value and for which the Company does not have the ability to exercise significant influence are
accounted for at cost adjusted for observable price changes in orderly transactions for the identical or a similar investment
of the same issuer, and impairments. As of December 31, 2024 and 2023, the Company had no investments.

 Other Intangible Assets, Net

 The Company accounts for
intangible assets acquired in business combinations or asset acquisitions in accordance with FASB ASC Topic 350 – "Intangibles
– Goodwill and Other" ("Topic 350"). Certain identifiable intangible assets acquired by the Company, including
artist contracts, are recognized at fair value at the acquisition date and are amortized over their estimated useful lives on a straight-line
basis. The estimated useful lives of these intangible assets are determined based on contractual terms. The Company assesses intangible
assets for impairment at least annually or whenever events or changes in circumstances indicate that the carrying amount may not be recoverable.
Additionally, the Company reviews the estimated useful lives of intangible assets annually or whenever circumstances suggest that the
remaining amortization period should be revised. If a change in useful life is necessary, the asset's remaining carrying amount
is amortized prospectively over the revised useful life.

represents the excess purchase price of businesses acquired over the fair value of the identifiable net assets acquired. Goodwill is not
subject to amortization but rather is evaluated for impairment annually, or more frequently if events occur or circumstances change indicating
it would more likely than not result in a reduction of the fair value of the reporting unit below its carrying value, including goodwill.
Goodwill may be evaluated for impairment by performing a qualitative assessment. This qualitative assessment considers various financial,
macroeconomic, industry, and reporting unit specific qualitative factors. If the qualitative assessment indicates that it is more
likely than not that the fair value of the reporting unit is less than its carrying amount, including goodwill, or, if for any other reason
the Company determines to it be appropriate, then a quantitative assessment will be performed. The quantitative assessment process utilizes
an income and market approach to arrive at an indicated fair value range for the reporting unit. The fair value calculated for the reporting
unit is compared to its carrying amount, including goodwill, to ascertain if goodwill impairment exists. If the fair value exceeds the
carrying amount, including goodwill for the reporting unit, it is not considered impaired. If the fair value is below the carrying amount,
including goodwill for the reporting unit, then an impairment charge is recognized for the amount by which the carrying amount exceeds
the calculated fair value, up to but not exceeding the amount of goodwill allocated to the reporting unit.

 The
Company's annual impairment test date is December 31. The Company completed a qualitative assessment for its reporting unit during
its most recent annual impairment review. The Company concluded that it has one reportable segment and tests goodwill on a consolidated
basis. Based on this qualitative assessment, the Company determined that there was no evidence of impairment to the balance of its goodwill
as of both December 31, 2024 and 2023.

 F- 18

 Drafts Payable

 Drafts payable represent checks
drawn by the Company against customer accounts which remained outstanding and had not cleared the bank as of the end of the period.

 Deferred Contract Incentive

 The Company entered into an
amendment with its agreement with NFS whereby the Company received a one-time business development credit of $ 3 million, and NFS will
pay the Company four annual credits of $ 100,000, which are both recorded in the line item "Deferred contract incentive" in
the consolidated statements of financial condition. Annual credits shall be paid on the anniversary of the date on which the first credit
was paid. The business development credit and annual credits will be recognized as contra expense over four years and one year, respectively,
in the line item "Clearing fees, including execution costs" in the consolidated statements of operations.

 Contract Termination Liability

 The Company entered into a
settlement agreement with Kakaopay whereby it will pay Kakaopay $ 5 million, payable in ten quarterly installments that began in the first
quarter of 2024.

 The Company accounted for
this transaction as an exit or disposal cost obligation in accordance with FASB ASC Topic 420 – "Exit or Disposal Cost
Obligations" ("Topic 420"). Accordingly, the Company recognized the liability at fair value by using a present value
technique that used a discount rate equivalent to the bank prime rate as of the date of the agreement. The liability is recorded on the
line item "Contract termination liability" in the consolidated statements of financial condition. The expense was recorded
in the line item "Transaction termination costs" in the consolidated statements of operations. Refer to Note 6 – Transaction
with Kakaopay for further detail.

 Revenue Recognition

 The Company generated a significant
portion of its revenue from financial instruments comprising of margin revenue, securities lending, principal transactions and proprietary
trading, and interest revenue. These net interest and other revenues are not within the scope of FASB ASC Topic 606 – "Revenue
from Contracts with Customers" ("Topic 606"), because they are generated from financial instruments covered by various
other areas of GAAP. Market making activities are not within the scope of Topic 606, as they do not meet the definition of a contract
with a customer under the standard. Consequently, revenue and expenses related to market making activity are accounted for separately
and not included in the revenue figures presented in accordance with Topic 606.

 The Company also has fee revenue
and transaction revenue which are within the scope of Topic 606. Revenue from contracts with customers includes commission income charged
to retail clients for executing transactions, markups on riskless principal transactions charged to retail clients for executing transactions,
distribution income received from mutual funds for client transactions, stock locate fees charged to counterparties for providing locate
services, payment for order flow received for executing transactions, and administrative fees to retail clients including for maintenance
and other ancillary services. Under Topic 606, Revenue from Contracts with Customers, requires that an entity recognize revenue to depict
the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be
entitled in exchange for those goods or services. The guidance requires an entity to follow a five-step model to (a) identify the contract(s)
with a customer, (b) identify the performance obligations in the contract, (c) determine the transaction price, (d) allocate the transaction
price to the performance obligations in the contract, and (e) recognize revenue when (or as) the entity satisfies a performance obligation.
In determining the transaction price, an entity may include variable consideration only to the extent that it is probable that a significant
reversal in the amount of cumulative revenue recognized would not occur when the uncertainty associated with the variable consideration
is resolved.

 F- 19

 The
table below presents detailed information on the Company's recognition of revenue from contracts with customers as well as revenues
from financial instruments, which are outside the scope of Topic 606, by major types of services for the periods indicated.

 2024

 2023

 Revenues from Contracts with Customers

 Riskless principal transactions with customers

 $
 14,130,000

 $
 9,096,000

 Commissions and fees

 Brokerage commissions

 7,629,000

 5,927,000

 Distribution fees

 1,365,000

 1,167,000

 Insurance commissions

 621,000

 447,000

 Retail fees (rebates)

 ( 5,000
)

 ( 78,000
)

 Stock locate services

 16,892,000

 12,901,000

 Other income

 Administrative fees

 1,888,000

 519,000

 Payment for order flow

 1,454,000

 1,114,000

 Other commissions

 48,000

 265,000

 Advisory fees

 2,369,000

 1,928,000

 Total revenues from contracts with customers

 $
 46,391,000

 $
 33,286,000

 Revenue outside the scope of Topic 606

 Proprietary trading

 486,000

 3,997,000

 Interest, marketing and distribution fees

 Margin interest

 15,440,000

 16,236,000

 Interest income

 14,933,000

 11,618,000

 Marketing and distribution fees

 2,034,000

 1,724,000

 Stock rebate revenue

 2,362,000

 3,349,000

 Market making

 2,255,000

 1,304,000

 Total revenue outside the scope of Topic 606

 37,510,000

 38,228,000

 Total revenue

 $
 83,901,000

 $
 71,514,000

 F- 20

 The primary sources of revenue
for the Company are as follows:

 Principal Transactions
and Proprietary Trading

 Principal
transactions and proprietary trading primarily represent two revenue streams. The first revenue stream is riskless transactions in which
the Company, after executing a solicited order, buys or sells securities as principal and at the same time buys or sells the securities
with a markup or markdown to satisfy the order.

 Principal
transactions and proprietary trading related to riskless principal transactions are recognized at a point in time on the trade date when
the performance obligation is satisfied. The performance obligation is satisfied on the trade date because that is when the underlying
financial instrument or purchaser is identified, the pricing is agreed upon, and the risks and rewards of ownership have been transferred
to / from the customer or trading counterparty.

 The second revenue stream
is proprietary trading whereby the company enters into transactions where securities are traded by the Company as investments and for
use as collateral for depositories or customer reserve requirements. Proprietary trading consists of trading in securities classified
as trading securities and in accordance with Topic 940, these securities are measured initially at fair value and any realized or unrealized
gains or losses to fair value are included in profit or loss.

 Commissions and
Fees

 The
Company earns commission revenue for executing trades for clients in individual equities, options, insurance products, futures, fixed
income securities, as well as certain third-party mutual funds and ETFs.

 Commission
revenue associated with combined trade execution and clearing services, as well as trade execution services on a standalone basis, is
recognized at a point in time on the trade date when the performance obligation is satisfied. The performance obligation is satisfied
on the trade date because that is when the underlying financial instrument or purchaser is identified, the pricing is agreed upon, and
the risks and rewards of ownership have been transferred to / from the customer.

 The Company enters into arrangements
with managed accounts of other pooled investment vehicles (funds) to distribute shares to investors ("distribution fees").
The Company may receive distribution fees paid by the fund up front, over time, upon the investor's exit from the fund (that is,
a contingent deferred sales charge), or as a combination thereof. The Company believes that its performance obligation is the sale of
securities to investors and as such this is fulfilled on the trade date. Any fixed amounts are recognized on the trade date and variable
amounts are recognized to the extent it is probable that a significant revenue reversal will not occur until the uncertainty is resolved.
For variable amounts, as the uncertainty is dependent on the value of the shares at future points in time as well as the length of time
the investor remains in the fund, both of which are highly susceptible to factors outside the Company's influence, the Company recognizes
revenue once the market value of the fund and the investor activities are known, which are usually monthly or quarterly. Distribution
fees recognized in the current period are primarily related to performance obligations that have been satisfied in prior periods.

 Stock Borrow /
Stock Loan

 The
Company borrows securities on behalf of retail clients to facilitate short trading, loans excess margin and fully-paid securities from
client accounts, facilitates borrow and loan contracts for broker-dealer counterparties. The Company records revenues net of operating
expenses related to stock borrow / stock loan. Stock borrow / stock loan also includes any revenues generated from the Company's
fully paid lending programs on a self-clearing or introducing basis. The Company does not utilize stock borrow / stock loan activities
for the purpose of financing transactions. The Company also pays rebates and charges fees to/from retail clients for borrowing securities
based on the daily balance of the securities borrowed. Revenue from fees charged to clients and rebates paid to clients are recognized
over the term as services are provided.

 F- 21

 For the year ended December
31, 2024, stock borrow / stock loan revenue was $ 19,249,000 ($ 40,714,000 gross revenue less $ 21,465,000 expenses). For the year ended
December 31, 2023, stock borrow / stock loan revenue was $ 16,172,000 ($ 47,166,000 gross revenue less $ 30,994,000 expenses).

 Securities
borrowed and securities loaned transactions are recorded at the amount of cash collateral advanced or received, respectively, with all
related securities, collateral, and cash both held at and moving through DTC or OCC as appropriate for each counterparty. Securities borrowed
transactions require the Company to deposit cash or other collateral with the lender. Securities loaned transactions require the receipt
of collateral by the Company in the form of cash in an amount generally in excess of the fair value of securities loaned. The Company
monitors the fair value of securities borrowed and loaned daily, with additional collateral obtained or returned as necessary. Securities
borrow and loan fees represent interest or (rebate) on the cash received or paid as collateral on the securities borrowed or loaned.

 The
Company applies a practical expedient to Topic 326 regarding its securities borrowed and loaned balances and their underlying collateral.
Inherent in this activity, the Company and its counterparties to securities borrowed and loaned transactions, mark to market the collateral,
securing these transactions on a daily basis through DTC or OCC. The counterparty continually replenishes the collateral securing the
asset in accordance with standard industry practice. Rates on securities lending programs are based on the current market demand for each
security borrow or loan contract and are set on a per-contract basis. Based on the above factors, there is no material current expected
credit loss under Topic 326 for securities borrowed and loaned transactions is not needed as of December 31, 2024.

 The
Company also provides securities locate services to broker dealer counterparties. The Company charges a fee to their counterparties each
time a locate is placed and the inventory is decremented by such locate quantity. The Company believes that the performance obligation
is satisfied on the day that the security is located for the customer as that is when the underlying financial instrument or purchaser
is identified, the pricing is agreed upon and the risks and rewards of locate identification have been transferred to the counterparty.
Revenue is recognized at that point in time.

 Other Income

 Other
income primarily represents fees generated from consulting services to a technology provider, payment for order flow, and transactional
fees generated from client accounts. The performance obligation for consulting services to a technology provider is providing consulting
services and is satisfied over time in line with the duration of the consulting contract. The performance obligation related to payment
for order flow is providing financial services and is satisfied at a point in time. The performance obligation related to transactional
fees generated from client accounts is providing financial services to clients and is satisfied over time.

 The
Company also earns revenue from an agreement with JonesTrading Institutional Service, LLC ("JonesTrading") whereby J onesTrading
pays the Company a percentage of the net revenue produced by certain historical institutional customers less any related expenses. Revenue
from JonesTrading is determined based on the factors outside of the Company's control and the Company records the income amount
on a monthly basis when the actual amount of income is known.

 F- 22

 Advisory Fees

 The
Company earns advisory fees associated with managing client assets. The performance obligation related to this revenue stream is satisfied
over time, as clients receive and consume the benefits as the services are provided. The advisory fees are variable and calculated as
a percentage of the client's total asset value, determined as of the last business day of each quarter. These fees are primarily
billed in advance, based on the average daily balance of the previous quarter and recognized ratably over the period in which services
are provided. For new accounts or terminated accounts, fees may be prorated based on the number of days the account was active during
the quarter, in accordance with the advisory agreement.

 Interest, Marketing
and Distribution Fees

 The
Company earns interest from clients' accounts, net of interest expense which consists of payments to clients' accounts, and
on the Company's bank balances and securities. Interest income also includes interest payouts from introducing relationships related
to short interest, net of charges.

 The
Company also earns margin interest which is the net interest charged to customers for holding financed margin positions. Marketing and
distribution fees consist of 12b-1 fees which are trailing payments from money market funds.

 The Company enters into arrangements
with money market mutual funds to distribute shares to investors ("Marketing and Distribution Fees"). The Company may receive
distribution fees paid by the fund over time. The Company receives Marketing and Distribution Fees based upon the total amount deposited
with the money market mutual fund based on a published interest rate. Interest, marketing and distribution fees are recorded as earned.

 Market Making

 Market
making revenue is generated from the buying and selling of securities. Market making transactions are recorded on a trade-date basis as
the securities transactions occur. The performance obligation is satisfied on the trade date because that is when the underlying financial
instrument or purchaser is identified, the pricing is agreed upon, and the risks and rewards of ownership have been transferred to / from
the counterparty.

 Costs to Obtain
or Fulfill a Contract; Other

 For the periods presented, there were no costs
capitalized related to obtaining or fulfilling a contract with a customer, and thus the Company has no balances for contract assets or
contract liabilities.

 Share-based Compensation

 The
Company grants share-based compensation and accounts for share-based compensation in accordance with FASB ASC Topic 718 –
" Compensation – Stock Compensation"
("Topic 718"), which establishes accounting for share-based compensation to employees for services. Under the provisions of
FASB ASC Subtopic 718-10-35 – "Compensation – Stock
Compensation" ("Subtopic 718-10-35"), share-based compensation cost is measured at the grant date, based on the fair
value of the award on that date and is expensed at the grant date (for the portion that vests immediately) or on a straight-line basis
over the requisite service period, aligning with vesting conditions. The Company accounts for forfeitures based on actual experience rather
than estimating them at grant date, recognizing adjustments as they occur. Changes in estimates or modifications to share-based awards,
if any, are accounted for in accordance with Topic 718. Refer to Note 23 – Employee Benefit Plans for further detail.

 Advertising and Promotion

 Advertising and promotion
costs are expensed as incurred and were $ 348,000 and $ 155,000 for the years ended December 31, 2024, and 2023, respectively.

 F- 23

 Income Taxes

 The Company accounts for income
taxes under the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future
tax consequences of events that have been included in the consolidated financial statements.
Under this method, the Company determines deferred tax assets and liabilities on the basis of the differences between the consolidated
financial statements and tax bases of assets and liabilities by using enacted tax rates in effect for the year in which the differences
are expected to reverse. The effect of a change in tax rates on deferred tax assets and liabilities is recognized in income in the period
that includes the enactment date.

 The Company recognizes deferred
tax assets to the extent that the Company believes that these assets are more likely than not to be realized. In making such a determination,
the Company considers all available positive and negative evidence, including future reversals of existing taxable temporary differences,
projected future taxable income, tax-planning strategies, and results of recent operations. If the Company determines that it would be
able to realize deferred taxes in the future in excess of their net recorded amount, the Company would make an adjustment to the deferred
tax asset valuation allowance, which would reduce the provision for income taxes.

 The Company records uncertain
tax positions in accordance with Topic 740 on the basis of a two-step process in which (1) the Company determines whether it is more likely
than not that the tax positions will be sustained on the basis of the technical merits of the position and (2) for those tax positions
that meet the more-likely-than-not recognition threshold, the Company recognizes the largest amount of tax benefit that is more than 50
percent likely to be realized upon ultimate settlement with the related tax authority.

 The Company recognizes interest
and penalties related to unrecognized tax benefits on the provision for income taxes line in the consolidated statements of operations.
Accrued interest and penalties would be included on the related tax liability line in the consolidated statements of financial condition.

 Capital Stock

 The authorized capital stock
of the Company consists of a single class of common stock. Shares authorized were 100 million as of both December 31, 2024 and 2023.

 Per Share Data

 Basic
earnings per share ("EPS") is calculated by dividing net income available to the Company's common stockholders by the
weighted average number of common shares outstanding during the period. The Company's Restricted Stock Awards ("RSA"s)
and Restricted Stock Units ("RSU"s) do not receive dividends or dividend equivalents prior to vesting and are therefore not
considered participating securities under FASB ASC Topic 260 – "Earnings Per Share" ("Topic 260").

 Diluted
EPS is calculated using the treasury stock method by dividing net income available to the Company's common stockholders by the weighted
average number of common shares outstanding, adjusted for the potential dilutive effect of unvested RSAs and RSUs, if applicable.

 New Accounting Standards

 In
December 2023, the FASB issued ASU 2023-09, "Improvements to Income Tax Disclosures" ("ASU 2023-09"). The ASU
is intended to enhance the transparency and decision usefulness of income tax disclosures. The amendments in the ASU address investor
requests for enhanced income tax information primarily through changes to the rate reconciliation and income taxes paid information. ASU
2023-09 will be effective for the Company for annual periods beginning after December 15, 2024, though early adoption is permitted. The
Company is still evaluating the presentational effect that ASU 2023-09 will have on its consolidated financial statements, but the Company
expects considerable changes to its income tax footnote.

 In November 2024, the FASB
issued ASU "2024-03", "Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures"
("ASU 2024-03"). The ASU is intended to enhance the transparency and decision usefulness of income statement expense disclosures
by requiring greater disaggregation of certain expense categories. ASU 2024-03 will be effective for us for annual periods beginning after
December 15, 2025, though early adoption is permitted. We are currently evaluating the impact that ASU 2024-03 will have on our consolidated
financial statements and we anticipate the amendments will require significant changes to our expense disclosures.

 F- 24

 Accounting Standards Adopted in Fiscal 2024

 In November 2023, the FASB
issued ASU 2023-07, Topic 280, which requires all public entities, including those with a single reportable segment, to disclose
additional information about a reportable segment's significant expense categories in interim and annual periods, as identified
in the information regularly provided to the CODM, among other requirements. The new guidance does not change how a public entity identifies
its operating segments, aggregates those operating segments or applies the quantitative thresholds to determine its reportable segments.
The guidance also clarifies that when a single operating segment is identified, entities may reference primary financial statements for
overlapping disclosures. This ASU is effective for all entities for fiscal years beginning after December 15, 2023, and for interim periods
within fiscal years beginning after December 15, 2024. The Company adopted this guidance effective for the year ended December 31, 2024.
The adoption of this guidance did not have a material impact on our financial condition or financial performance. Refer to Note 22 –
Segment Reporting for further detail.

 3. Business Combinations

 Overview of Acquisition

 On August 12, 2024, the Company entered into a
Membership Interest Purchase Agreement by and among the Company, GE and members of the Gebbia family, the ("Gebbia Entertainment
Purchase Agreement"), pursuant to which the Company acquired all of the outstanding equity of GE for a purchase price of $ 1,250,000.
The acquisition will be accounted for under the acquisition method of accounting for business combinations pursuant to Topic 805 which
requires, among other things, that the assets acquired and liabilities assumed be recognized at their fair values as of the proposed acquisition
date.

 Allocation of Purchase Price

 The Company was required to
allocate the GE purchase price to tangible and identifiable intangible assets acquired based on their fair values as of August 12, 2024.
The excess of the purchase price over those fair values is recorded as goodwill. The Company acquired intangible assets consisting of
GE artist contracts, the fair value of which was $ 778,000 as of the acquisition date.

 The fair value of identifiable
intangible assets and goodwill was determined primarily through a Discounted Cash Flow ("DCF") analysis, which falls under
the income approach. The valuation included the projection of future cash flows from the intangible asset, discounted at a rate that reflected
the company's weighted average cost of capital and accounting for a company-specific risk premium. Additionally, a perpetuity growth
rate was applied beyond the forecast period. Goodwill was calculated as the excess of the acquisition price over the fair value of separable
assets, capturing anticipated synergies from the business combination.

 The following table summarizes
the Company's allocation of the purchase price as of the date of acquisition:

 Estimated

 Fair Value

 $
 127,000

 Accounts receivable

 5,000

 Security deposits

 10,000

 Other Intangible assets, net

 778,000

 Total Assets acquired

 920,000

 330,000

 Purchase price

 $
 1,250,000

 Since the date of acquisition, there has been
no material impact on the Company's consolidated financial statements for the year ended December 31, 2024. Additionally, on a pro
forma basis, the acquisition would not have had a material impact on the Company's consolidated revenues or net income for the year ended
December 31, 2024.

 F- 25

 4. Transaction with Tigress

 Tigress

 Initial Transaction

 On November 16, 2021, the
Company entered into an agreement with Tigress, a Delaware limited liability company, and a disabled and woman-owned financial services
firm. As part of the agreement, (i) Tigress transferred to the Company limited liability company membership interests representing 24 %
of the outstanding membership interests in Tigress; and (ii) the Company transferred to Tigress limited liability company membership interests
representing 24 % of the outstanding membership interests of RISE and 1,449,525 shares of the Company's common stock. The Company's
common stock was issued pursuant to Section 4(a)(2) of the Securities Act of 1933, as amended.

 Reorganization Agreement

 On
October 18, 2022, the Company entered into a Reorganization Agreement ("Reorganization Agreement") with Tigress whereby the
Company exchanged 7 % of the outstanding membership interests in Tigress for all of Tigress' ownership interest in RISE. As a result
of the Reorganization Agreement, the Company's ownership interest of Tigress decreased from 24 % to 17 %. Based on
the level of the Company's ownership of Tigress, the Company concluded that it was still able to exercise significant influence
over Tigress following the Reorganization Agreement. Therefore, the Company continued to account for this investment under the equity
method of accounting through the Company's sale of its interest in Tigress on July 10, 2023.

 Share Redemption Agreement

 On July 10, 2023, the
Company entered into a Share Redemption Agreement with Cynthia DiBartolo, CEO of Tigress, pursuant to which the Company repurchased from
Ms. DiBartolo one million shares of its common stock held by Ms. DiBartolo in exchange for conveying to Ms. DiBartolo the Company's 17 %
interest in Tigress. The Company accounted for the Share Redemption Agreement as a sale of a financial asset in accordance with FASB ASC
Topic 860 – "Transfers and Servicing" ("Topic 860"). The one million shares of Company common stock
that the Company received from Ms. DiBartolo had a fair value of $ 2,510,000 which was equal to the fair value of the Company's 17 %
interest in Tigress sold to Ms. DiBartolo. As such, no gain or loss was recognized as a result of the transaction. Following the transaction,
the Company had no remaining interest in Tigress. Refer to Note 12 – Equity Method Investment in Related Party for more detail on
these transactions and information that impacted the periods presented.

 Impairment

 As a result of the Share Redemption
Agreement described above, the Company recognized an impairment charge for its investment in Tigress of approximately $ 185,000 for
the year ended December 31, 2023. Refer to Note 8 – Fair Value Measurements for more detail.

 5. RISE

 As of both December 31, 2024
and 2023, the Company's ownership in RISE was 68 % and Siebert consolidated RISE under the voting interest model ("VOE model").
 As of both December 31, 2024 and 2023, RISE reported assets of $ 1.3 million and liabilities
of $ 0. There are no restrictions on RISE's assets.

 6. Kakaopay Transaction

 On
April 27, 2023, the Company entered into a Stock Purchase Agreement with Kakaopay (the "First Tranche Stock Purchase Agreement"),
pursuant to which Siebert agreed to issue to Kakaopay, a company established under the Laws of the Republic of Korea and a fintech subsidiary
of Korean-based conglomerate Kakao Corp., 8,075,607 shares of Siebert's common stock (the "First Tranche Shares"
and, such transaction, the "First Tranche") at a per share price of Two Dollars Fifteen Cents ($ 2.15), which represented 19.9 %
of the outstanding equity securities of Siebert on a fully diluted basis (taking into account the issuance of the First Tranche Shares).
The First Tranche closed on May 18, 2023 and, in connection therewith, Siebert entered into a Registration Rights and Lock-Up Agreement
(the "Registration Rights Agreement") and a Stockholders' Agreement (the "Original Stockholders' Agreement")
with Kakaopay.

 Concurrent
with the execution of the First Tranche Stock Purchase Agreement, Siebert and Kakaopay entered into a second Stock Purchase Agreement
(the "Second Tranche Stock Purchase Agreement" and, together with the First Tranche Stock Purchase Agreement, the "Stock
Purchase Agreements"), pursuant to which Siebert agreed to issue to Kakaopay an additional 25,756,470 shares of Siebert's
common stock (the "Second Tranche Shares" and, such transaction, the "Second Tranche") at a per share price of
Two Dollars Thirty Five Cents ($ 2.35), so that Kakaopay would own 51 % of the outstanding equity securities of Siebert on a fully
diluted basis (taking into account the issuance of the First Tranche Shares and the Second Tranche Shares).

 F- 26

 On
December 19, 2023, Siebert entered into a Termination and Settlement Agreement (the "Settlement Agreement") with Kakaopay,
Kakaopay Securities Corp. ("Kakaopay Securities"), MSCO and certain Gebbia parties named therein. Under the Settlement Agreement,
the parties mutually agreed to terminate the Second Tranche Stock Purchase Agreement. The parties terminated the Second Tranche Stock
Purchase Agreement after reaching a compromise regarding their disagreement over, among other things, the occurrence of a "Purchaser
Material Adverse Effect" in the Second Tranche Stock Purchase Agreement, and the ability of the closing conditions in the Second
Tranche Stock Purchase Agreement to be satisfied. Certain related agreements were also terminated, including the Foreign Broker-Dealer
Fee Sharing Agreement, dated April 27, 2023, between MSCO and Kakaopay Securities, and the Support and Restrictive Covenant Agreements
by certain Gebbia stockholders, each dated April 27, 2023. The parties also agreed (i) to amend and restate the Original Stockholders'
Agreement as described below, (ii) that the Company will pay Kakaopay a fee of $ 5,000,000 (payable in ten quarterly installments that
began on March 29, 2024) and (iii) to customary releases. Kakaopay continues to own the 8,075,607 shares of the Company's common
stock that it purchased from the Company in May 2023, and Kakaopay agreed to certain standstill restrictions with respect to its ownership
of the Company's common stock, subject to certain conditions.

 In
connection with the foregoing, on December 19, 2023, Siebert entered into an Amended and Restated Stockholders' Agreement (the "A&R
Stockholders' Agreement") with Kakaopay, certain stockholders listed on Schedule I thereto and John J. Gebbia (in his individual
capacity and as representative of the Gebbia Stockholders (as defined therein)) to amend and restate the Original Stockholders'
Agreement. Under the A&R Stockholders' Agreement, Kakaopay retains its right to designate one director to the Company's
board of directors, subject to certain conditions, but the additional board designation rights in the Original Stockholders' Agreement
that would have applied following the closing of the Second Tranche have been removed. The A&R Stockholders' Agreement also,
among other things, modifies various specified events requiring the prior written consent of Kakaopay, which provided the Company's
management with additional flexibility to grow the Company with reduced restrictions. The A&R Stockholders' Agreement also adds
tag-along rights in favor of Kakaopay and the Gebbia Stockholders.

 At
the time of the issuance, the total deferred issuance cost of $ 2,467,000 related to the First Tranche was reclassified as a reduction
to "Additional paid-in capital" in stockholders' equity in the consolidated statements of financial condition. This
amount consisted of $ 2,149,000 which was recorded within the line item "Prepaid expenses and other assets" in the consolidated
statements of financial condition as of December 31, 2023. Of the amount incurred during the year ended December 31, 2023, $ 560,000 was
part of non-cash consideration.

 The
Company incurred $ 5,943,000 for the year ended December 31, 2023 associated with the termination of the transaction with Kakaopay which
was recorded in the line item "Transaction termination cost" in the consolidated statements of operations. This amount consisted
of the $ 5,000,000 fee to Kakaopay (payable in ten quarterly installments that began on March 29, 2024) adjusted for the present value
of the payments as of the date of the agreement, as well as legal and other consulting costs associated with the transaction of approximately
$ 1,481,000. The discount rate used for the calculation of the present value of the cash flows was 8.5 %.

 On
May 22, 2023, Gloria E. Gebbia issued a warrant to BCW Securities LLC, a Delaware limited liability company ("BCW"), to purchase 403,780 shares
of common stock of the Company held by Ms. Gebbia at an exercise price of $ 2.15 per share. Ms. Gebbia issued the warrant pursuant
to that certain agreement, dated March 27, 2023, by and among Ms. Gebbia, the Company and BCW relating to the investment by Kakaopay in
the Company. The fair value of the warrant of $ 560,000 was recorded as non-cash consideration in the consolidated statements of changes
in stockholders' equity and the consolidated statements of cash flows, as well as for the deferred issuance cost related to the
First Tranche as described above.

 7. Receivables from, Payables to, and Deposits with Broker-Dealers
and Clearing Organizations

 Amounts receivable from, payables
to, and deposits with broker-dealers and clearing organizations consisted of the following as of the periods indicated:

 As
 of

 2024

 As
 of

 2023

 Receivables from and deposits with broker-dealers and clearing organizations

 DTCC / OCC / NSCC (1)

 $
 5,777,000

 $
 9,332,000

 Goldman Sachs & Co. LLC ("GSCO")

 50,000

 38,000

 National Financial Services, LLC ("NFS")

 2,102,000

 2,212,000

 Securities fail-to-deliver

 90,000

 119,000

 Globalshares

 68,000

 47,000

 Other receivables

 60,000

 —

 Total Receivables from and deposits with broker-dealers and clearing organizations

 $
 8,147,000

 $
 11,748,000

 Payables to broker-dealers and clearing organizations

 Securities fail-to-receive

 $
 439,000

 $
 399,000

 Payables to broker-dealers

 5,000

 82,000

 Total Payables to broker-dealers and clearing organizations

 $

 $

 (1)
 Depository Trust and Clearing Corporation is referred to as
("DTCC"), Options Clearing Corporation is referred to as ("OCC"), and National Securities Clearing Corporation
is referred to as ("NSCC").

 F- 27

 Under the DTCC shareholders'
agreement, MSCO is required to participate in the DTCC common stock mandatory purchase. As of December 31, 2024 and 2023, MSCO had shares
of DTCC common stock valued at approximately $ 1,145,000 and $ 1,236,000, respectively, which are included in the line item "Deposits
with broker-dealers and clearing organizations" in the consolidated statements of financial condition. The share value is updated
annually, as of March 20, 2024 and for the year ended December 31, 2024, based on the release of DTCC's annual amended and restated
shareholder agreement.

 In September 2022, MSCO and
RISE entered into a clearing agreement whereby RISE would introduce clients to MSCO. Refer to Note 24 – Related Party Disclosures
for more detail.

 8. Fair Value Measurements

 Financial Assets and
Liabilities Measured at Fair Value on a Recurring Basis

 The
tables below present, by level within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring
basis for the periods indicated. As required by Topic 820, financial assets and financial liabilities are classified in their entirety
based on the lowest level of input that is significant to the respective fair value measurement.

 As of December 31, 2024

 Level 1

 Level 2

 Level 3

 Total

 Cash and securities segregated for regulatory purposes

 $
 68,758,000

 $
 —

 $
 —

 $
 68,758,000

 $
 20,086,000

 $
 —

 $
 —

 $
 20,086,000

 Certificates of deposit

 —

 112,000

 —

 112,000

 Corporate bonds

 —

 2,000

 —

 2,000

 Options

 58,000

 —

 —

 58,000

 Equity securities

 1,055,000

 72,000

 —

 1,127,000

 Total Securities owned, at fair value

 $
 21,199,000

 $
 186,000

 $
 —

 $
 21,385,000

 Securities sold, not yet purchased, at fair value

 Equity securities

 $
 1,000

 $
 —

 $
 —

 $
 1,000

 Options

 25,000

 25,000

 Total Securities sold, not yet purchased, at fair value

 $
 26,000

 $
 —

 $
 —

 $
 26,000

 As of December 31, 2023

 Level 1

 Level 2

 Level 3

 Total

 Cash and securities segregated for regulatory purposes

 $
 115,515,000

 $
 —

 $
 —

 $
 115,515,000

 $
 17,636,000

 $
 —

 $
 —

 $
 17,636,000

 Certificates of deposit

 —

 114,000

 —

 114,000

 Corporate bonds

 —

 3,000

 —

 3,000

 Options

 2,000

 —

 —

 2,000

 Equity securities

 146,000

 137,000

 —

 283,000

 Total Securities owned, at fair value

 $
 17,784,000

 $
 254,000

 $
 —

 $
 18,038,000

 Securities sold, not yet purchased, at fair value

 Equity securities

 $
 2,000

 $
 —

 $
 —

 $
 2,000

 Total Securities sold, not yet purchased, at fair value

 $
 2,000

 $
 —

 $
 —

 $
 2,000

 F- 28

 The
Company had U.S. government securities with the market values and maturity dates for the periods indicated below:

 As of

2024

 Maturing in 2025

 $
 80,739,000

 Maturing in 2026

 8,019,000

 Accrued interest

 86,000

 Total Market value

 $
 88,844,000

 As of

2023

 Maturing in 2023

 $
 30,000,000

 Maturing in 2024

 98,931,000

 Maturing in 2025

 3,965,000

 Accrued interest

 255,000

 Total Market value

 $
 133,151,000

 Financial Assets Measured
at Fair Value on a Non-Recurring Basis

 As a result of the 2023 transaction
discussed in Note 3 – Transactions with Tigress, the Company recognized an impairment charge for its investment in Tigress of approximately
$ 185,000 during the year ended December 31, 2023, which is included in "Impairment of investments" in the consolidated
statements of operations. The fair value of the Company's investment in Tigress was determined using observed current market prices
of Tigress' membership interests that were below the Company's carrying value of its equity investment in Tigress. Following
the transaction, the Company had no remaining interest in Tigress as of December 31, 2024.

 Financial Assets and
Liabilities Not Carried at Fair Value

 Financial assets and liabilities
not measured at fair value are recorded at carrying value, which approximates fair value either due to their short-term nature, or in
the case of long-term assets or liabilities, management has determined the difference in the carrying value and fair value is immaterial.
The tables below represents financial instruments in which the ending balances as of December 31, 2024 and 2023 are not carried at fair
value in the statements of financial condition:

 As of December 31, 2024

 Carrying Value

 Fair Value

 Level 1

 Level 2

 Level 3

 Financial assets, not measured at fair value

 $

 $

 $

 $
 —

 $
 —

 Cash – segregated for regulatory purposes

 135,829,000

 135,829,000

 135,829,000

 —

 —

 —

 —

 Receivables from customers

 84,367,000

 84,367,000

 —

 84,367,000

 —

 Receivables from non-customers

 607,000

 607,000

 —

 607,000

 —

 Receivables from broker-dealers and clearing organizations

 3,920,000

 3,920,000

 —

 3,920,000

 —

 Other receivables

 2,744,000

 2,744,000

 —

 2,744,000

 —

 Deposits with broker-dealers and clearing organizations

 4,227,000

 4,227,000

 —

 4,227,000

 —

 Total financial assets, not measured at fair value

 $
 403,363,000

 $
 403,363,000

 $
 168,458,000

 $
 234,905,000

 $
 —

 Financial liabilities, not measured at fair value

 $

 $

 $
 —

 $

 $
 —

 Payables to customers

 227,129,000

 227,129,000

 —

 227,129,000

 —

 Payables to non-customers

 3,297,000

 3,297,000

 —

 3,297,000

 —

 Drafts payable

 1,331,000

 1,331,000

 —

 1,331,000

 —

 Payables to broker-dealers and clearing organizations

 —

 —

 Deferred contract incentive

 496,000

 496,000

 —

 496,000

 —

 Long-term debt

 —

 —

 Contract termination liability

 2,567,000

 2,567,000

 —

 2,567,000

 —

 Total financial liabilities, not measured at fair value

 $
 424,454,000

 $
 424,454,000

 $
 —

 $
 424,454,000

 $
 —

 F- 29

 As of December 31, 2023

 Carrying Value

 Fair Value

 Level 1

 Level 2

 Level 3

 Financial assets, not measured at fair value

 $

 $

 $

 $
 —

 $
 —

 Cash – segregated for regulatory purposes

 158,802,000

 158,802,000

 158,802,000

 —

 —

 —

 —

 Receivables from customers

 72,823,000

 72,823,000

 —

 72,823,000

 —

 Receivables from non-customers

 241,000

 241,000

 —

 241,000

 —

 Receivables from broker-dealers and clearing
organizations

 3,863,000

 3,863,000

 —

 3,863,000

 —

 Other receivables

 2,424,000

 2,424,000

 —

 2,424,000

 —

 Deposits with broker-dealers and clearing
organizations

 7,885,000

 7,885,000

 —

 7,885,000

 —

 Total financial assets, not measured at fair value

 $
 646,482,000

 $
 646,482,000

 $
 164,537,000

 $
 481,945,000

 $
 —

 Financial liabilities, not measured at fair value

 $

 $

 $
 —

 $

 $
 —

 Payables to customers

 289,777,000

 289,777,000

 —

 289,777,000

 —

 Payables to non-customers

 713,000

 713,000

 —

 713,000

 —

 Drafts payable

 1,726,000

 1,726,000

 —

 1,726,000

 —

 Payables to broker-dealers and clearing
organizations

 —

 —

 Deferred contract incentive

 1,246,000

 1,246,000

 —

 1,246,000

 —

 Long-term debt

 4,313,000

 4,313,000

 —

 4,313,000

 —

 Contract termination liability

 4,462,000

 4,462,000

 —

 4,462,000

 —

 Total financial liabilities, not measured at fair value

 $
 722,151,000

 $
 722,151,000

 $
 —

 $
 722,151,000

 $
 —

 9. Property, Office Facilities, and Equipment, Net

 Property, office facilities,
and equipment consisted of the following as of the periods indicated:

 2024

 2023

 Property

 $
 6,815,000

 $
 6,815,000

 Office facilities

 4,165,000

 2,475,000

 Equipment

 945,000

 726,000

 Total Property, office facilities, and equipment

 11,925,000

 10,016,000

 Less accumulated depreciation

 ( 1,680,000
)

 ( 612,000
)

 Total Property, office facilities, and equipment, net

 $
 10,245,000

 $
 9,404,000

 Total depreciation expense
for property, office facilities, and equipment was $ 814,000 and $ 589,000 for the years ended December 31, 2024 and 2023, respectively.

 On
July 7, 2023, the Company entered into a new lease agreement for office space in the World Financial Center in New York City. For the
years ended December 31, 2024 and 2023, the Company invested $ 828,000 and $ 129,000 to build out the New York office space, respectively.
Depreciation expense commenced in March 2024, when the New York office space was placed into service.

 In
the second quarter of 2024, the Company completed the construction of its office in Omaha, Nebraska, investing $ 211,000 during the year
ended December 31, 2024.

 Miami Office Building

 On
December 30, 2021, the Company purchased the Miami office building located at 653 Collins Ave, Miami Beach, FL ("Miami office building").
The Miami office building contains approximately 12,000 square feet of office space and serves as the headquarters of the Company.

 Depreciation
expense commenced in April 2023 when the Miami office building was completed and placed in service. The Company invested $ 393,000 and
$ 1,313,000 in the years ended December 31, 2024 and 2023, respectively, to build out the Miami office building.

 F- 30

 10. Software, Net

 Software consisted of the
following as of the periods indicated:

 2024

 2023

 Software

 $
 1,774,000

 $
 1,081,000

 Retail Platform

 4,093,000

 635,000

 Total Software

 5,867,000

 1,716,000

 Less accumulated amortization – Software

 ( 1,031,000
)

 ( 284,000
)

 Less impairment – Technology Platform

 —

 ( 990,000
)

 Total Software, net

 $
 4,836,000

 $
 442,000

 The Company capitalized $ 978,000
in software development costs for a technology platform integration as of December 31, 2023. In the fourth quarter of 2023, the
Company reassessed the strategic direction of the technology platform and determined that an other than temporary impairment had occurred.
The Company recognized an impairment loss of $ 990,000 for the year ended December 31, 2023,
which is included in "Depreciation and amortization" in the consolidated statements of operations.

 The Company contracted with
a technology vendor in the fourth quarter of 2023 to support the development of the Retail Platform, supplementing its internal technology
resources. The total software development expense related to the Retail Platform was $ 4,093,000 as of December 31, 2024, all of which
was capitalized. Amortization for the Retail Platform will commence once it is placed in service, which is expected to be in the second
quarter of 2025.

 Total amortization of software
was $ 485,000 and $ 442,000 for the years ended December 31, 2024 and 2023, respectively.

 As of December 31, 2024, the
Company estimates the following future amortization of software assets:

 Year

 2025

 $
 1,036,000

 2026

 1,077,000

 2027

 881,000

 2028

 819,000

 2029 and after

 1,023,000

 Total

 $
 4,836,000

 Transaction with J2
Financial Technology

 On
January 18, 2024, STCH entered into a Purchase Agreement (the "Purchase Agreement") with J2 Financial Technology, Inc., d/b/a
"Guild", a Delaware corporation ("J2 Financial"). The transaction was accounted for as an asset acquisition in
accordance with Topic 805.

 Under
the Purchase Agreement, STCH purchased a mobile self-directed trading app for the total purchase price of $ 385,000. The purchase price
consisted of $ 35,000 of cash and 200,000 restricted shares of the Company's common stock (priced at the historical 30-day moving
average as of January 18, 2024) worth approximately $ 350,000. This purchase is part of the software related to the Retail Platform and
recorded in the line item "Software, net" in the statements of financial condition.

 11. Leases

 As
of December 31, 2024, all of the Company's leases are classified as operating and primarily consist of office space leases expiring
in 2025 through 2029. The Company elected not to include short-term leases (i.e., leases with initial terms of less than twelve months),
or equipment leases (deemed immaterial) in the consolidated statements of financial condition. The Company leases some miscellaneous office
equipment, but they are immaterial and therefore the Company records the costs associated with this office equipment in the consolidated
statements of operations rather than capitalizing them as lease right-of-use assets. The balance of the lease right-of-use assets and
lease liabilities are displayed in the consolidated statements of financial condition and the below tables display further detail on the
Company's leases.

 On
July 7, 2023, the Company entered into a new lease agreement expiring in December 2028 for office space in the World Financial Center
in New York City. This office replaced the New Jersey office as one of the Company's key operating centers and the total commitment
of the lease is approximately $ 2.1 million.

 F- 31

 In
October 2024, the Company transitioned its branch office in Omaha, Nebraska from a month-to-month agreement to a fixed-term commitment
of five years expiring in September 2029. In November 2024, the Company entered into a new lease agreement expiring in February 2027 for
office space in Chicago. This office is intended to support the expansion of our retail business and will be utilized upon commencement
of operations. The total commitment of both leases is approximately 0.5 million.

 Lease Term and Discount Rate

 As of
 2024

 As of
 2023

 Weighted average remaining lease term – operating leases (in years)

 3.3

 3.9

 Weighted average discount rate – operating leases

 7.3
 %

 6.9
 %

 2024

 2023

 Operating lease cost

 $
 1,019,000

 $
 1,326,000

 Short-term lease cost

 369,000

 392,000

 Variable lease cost

 243,000

 155,000

 Total Rent and occupancy

 $
 1,631,000

 $
 1,873,000

 Cash paid for amounts included in the measurement of lease liabilities

 Operating cash flows from operating leases

 $
 985,000

 $
 1,256,000

 Lease right-of-use assets obtained in exchange for new lease liabilities

 Operating leases

 $
 493,000

 $
 1,693,000

 Lease Commitments

 Future annual minimum payments
for operating leases with initial terms of greater than one year as of December 31, 2024 were as follows:

 Year

 2025

 $
 1,048,000

 2026

 836,000

 2027

 594,000

 2028

 503,000

 2029

 45,000

 Remaining balance of lease payments

 3,026,000

 Less: difference between undiscounted cash flows and discounted cash flows

 353,000

 Lease liabilities

 $
 2,673,000

 12. Equity Method Investment in Related Party

 Transaction with Tigress

 The
Company's investment in Tigress was accounted for under the equity method of accounting.
In determining whether the investment in Tigress should be accounted for under the equity
method of accounting, the Company considered the guidance under FASB ASC 323 – "Investments – Equity Method and
Joint Ventures" ("Topic 323"). Prior to the Reorganization Agreement, the Company maintained 24 % ownership interest
in Tigress, which represented a significant ownership level, the Company and Tigress had common representation on their respective Board
of Directors, and certain employees of Tigress were also employees of RISE. Based on these criteria, the Company determined that it was
able to exercise significant influence over Tigress, and therefore the equity method of accounting
applied for this investment.

 After
the Reorganization Agreement, the Company owned 17 % of Tigress. The Company concluded that it still had significant influence over Tigress
due to the representation of Gloria E. Gebbia on the Board of Directors of Tigress. Therefore, the Company continued to account for this
investment under the equity method of accounting through the Company's sale of its interest in Tigress on July 10, 2023.

 Under
the equity method, the Company recognized its share of Tigress ' income or loss in the
line item "Earnings of equity method investment in related party" in the consolidated statements of operations. The Company
has elected to classify distributions received from equity method investees using the cumulative earnings approach. The earnings recognized
from the Company's investment in Tigress was $ 0 and $ 111,000 for the years ended December 31, 2024 and 2023, respectively, which
is in the line item "Earnings of equity method investment in related party" in the consolidated statements of operations.

 F- 32

 The
Company did not receive cash distributions from Tigress for the years ended December 31, 2024 and 2023. As of both December 31, 2024 and
2023, the carrying amount of the investment in Tigress was $ 0.

 13. Goodwill and Other Intangible Assets, Net

 As of December 31, 2024 and
2023, the Company's carrying amount of goodwill was $ 2,319,000 and $ 1,989,000, respectively. As of December 31, 2024, $ 1,989,000
of the Company's carrying amount of goodwill came from the Company's acquisition of RISE and $ 330,000 came from the Company's
acquisition of GE. As of December 31, 2024 and 2023, management concluded that there have been no impairments to the carrying value of
the Company's goodwill and no impairment charges related to goodwill were recognized during the years ended December 31, 2024 and
2023. Refer to Note 2 – Summary of Significant Accounting Policies for further information.

 Other Intangible Assets, Net

 As a result of the Company's
acquisition of GE, the Company acquired intangible assets consisting of GE artist contracts, the fair value of which were $ 778,000 as
of the acquisition date. Amortization commenced upon acquisition and is recognized over its estimated useful life of 4 years. Amortization
expense for the intangible asset totaled $ 81,000 for the year ended December 31, 2024.

 As of December 31, 2024, the
Company estimates the following future amortization of other intangible assets:

 Year

 2025

 $
 194,000

 2026

 194,000

 2027

 194,000

 2028

 115,000

 Total

 $
 697,000

 14. Investments, Cost

 As of both December 31, 2024
and 2023, the Company maintained a 2 % ownership interest in the Trading Technology Provider.

 In
June 2023, in view of the Trading Technology Provider's business performance and near-term business outlook that were below the
Company's previous expectations, as well as observed market transactions of the Trading Technology Provider's equity that
were below the carrying value of the Company's investment of the Trading Technology Provider, the Company determined that an other
than temporary impairment existed. For the year ended December 31, 2024, the Company did not recognize any impairment charges related
to its investment in the Trading Technology Provider. For the year ended December 31, 2023,
the Company recognized an impairment charge for its investment in the Trading Technology Provider of $ 850,000, which is included in "Impairment
of investments" in the consolidated statements of operations. As of December 31, 2024 and 2023, the Company had no investment basis
in the Trading Technology Provider.

 15. Long-Term Debt

 Mortgage with East
West Bank

 On
December 30, 2021, the Company purchased the Miami office building for approximately $ 6.8 million, which was partially financed through
a mortgage with East West Bancorp, Inc. ("East West Bank"). The mortgage was for approximately $ 4 million with a commitment
for another $ 338,000 to finance part of the build out of the Miami office building. As of December 31, 2024 and 2023, the Company's
outstanding balance of the mortgage was $ 4,228,000 and $ 4,313,000, respectively.

 The Company's obligations
under the mortgage are secured by a lien on the Miami office building and the term of the loan is ten years. The repayment schedule
will utilize a 30-year amortization period, with a balloon on the remaining amount due at the end of ten years. The interest rate
is 3.6 % for the first 7 years, and thereafter the interest rate shall be at the prime rate as reported by the Wall Street Journal,
provided that the minimum interest rate on any term loan will not be less than 3.6 %. As part of the agreement, the Company must maintain
a debt service coverage ratio of 1.4 to 1. The loan is subject to a prepayment penalty over the first five years which is calculated
as a percentage of the principal amount outstanding at the time of prepayment. This percentage is 5% in the first year and decreases
by 1% each year thereafter, with the prepayment penalty ending after 5 years. As of December 31, 2024, the Company was in compliance with
all of its covenants related to this agreement.

 F- 33

 Remaining Payments

 Future
remaining annual minimum principal payments for the mortgage with East West Bank as of December 31, 2024 were as follows:

 Year

 2025

 $
 88,000

 2026

 91,000

 2027

 95,000

 2028

 98,000

 2029

 112,000

 Thereafter

 3,744,000

 Total

 $

 The
interest expense related to this mortgage was $ 155,000 and $ 159,000 for the years ended December 31, 2024, and 2023, respectively. As
of December 31, 2024, the interest rate for this mortgage was 3.6 %.

 16. Deferred Contract Incentive

 Effective
August 1, 2021, MSCO entered into an amendment to its clearing agreement with NFS that, among other things, extends the term of their
arrangement for an additional four-year period commencing on August 1, 2021 and ending July 31, 2025.

 As part of this agreement,
the Company received a one-time business development credit of $ 3 million from NFS, and NFS will pay the Company four annual credits of
$ 100,000, which are recorded in the line item "Deferred contract incentive" in the consolidated statements of financial condition.
Annual credits shall be paid on the anniversary of the date on which the first credit was paid. The business development credit and annual
credits will be recognized as contra expense over four years and one year, respectively, in the line item "Clearing fees, including
execution costs" in the consolidated statements of operations. The amendment also provides for an early termination fee if the Company
chooses to end its agreement before the end of the contract term.

 In relation to this agreement,
the Company recognized $ 850,000 in contra expense for both the years ended December 31, 2024, and 2023. The balance of the deferred contract
incentive was approximately $ 0.5 million and $ 1.2 million as of December 31, 2024 and 2023, respectively.

 17. Income Taxes

 The
Company's provision for (benefit from) income taxes is comprised of the following:

 2024

 2023

 Current

 Federal

 $
 2,607,000

 $
 3,023,000

 State and local

 472,000

 499,000

 Total Current

 3,079,000

 3,522,000

 Deferred

 Federal

 $
 520,000

 $
 ( 366,000
)

 State and local

 566,000

 259,000

 Total Deferred

 1,086,000

 ( 107,000
)

 Total Provision for (benefit from) income taxes

 $
 4,165,000

 $
 3,415,000

 F- 34

 The Company's effective tax rate differs
from the U.S. federal statutory income tax rate of 21 % for the periods indicated are as follows:

 2024

 2023

 Federal statutory income tax rate

 21.0
 %

 21.0
 %

 Goodwill amortization

 ( 1.6
)%

 ( 2.5
)%

 Permanent differences

 0.4
 %

 2.7
 %

 State and local taxes, net of federal benefit

 5.4
 %

 5.7
 %

 Change in valuation allowance

 ( 0.8
)%

 2.4
 %

 Other

 ( 0.5
)%

 1.1
 %

 Effective tax rate

 23.9
 %

 30.4
 %

 Deferred income taxes reflect
the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and
the amounts used for income tax purposes. Significant components of the Company's deferred tax assets and liabilities are as follows:

 2024

 2023

 Deferred tax assets:

 Net operating losses

 $
 2,971,000

 $
 3,393,000

 Lease liabilities

 676,000

 840,000

 Share-based compensation

 31,000

 —

 Intangible assets

 25,000

 —

 Investment in RISE

 122,000

 123,000

 Investment in Trading Technology Provider

 215,000

 239,000

 R&D costs capitalization

 187,000

 142,000

 Settlement liability related to Kakaopay
termination

 649,000

 1,253,000

 Capital loss carryover

 719,000

 803,000

 Other

 113,000

 79,000

 Subtotal

 5,708,000

 6,872,000

 Less: valuation allowance

 ( 1,104,000
)

 ( 1,243,000
)

 Total Deferred tax assets

 $
 4,604,000

 $
 5,629,000

 Deferred tax liabilities:

 Fixed assets

 $
 ( 1,186,000
)

 $
 ( 1,125,000
)

 Total Deferred tax liabilities

 ( 1,186,000
)

 ( 1,125,000
)

 Net Deferred tax assets

 $
 3,418,000

 $
 4,504,000

 In
assessing the Company's ability to recover its deferred tax assets, the Company evaluated whether it is more likely than not that
some portion or the entire deferred tax asset will be realized. The ultimate realization of deferred tax assets is dependent upon the
generation of future taxable income in those periods in which temporary differences become deductible and/or net operating losses can
be utilized. The Company considered all positive and negative evidence when determining the amount of the net deferred tax assets that
are more likely than not to be realized. This evidence includes, but is not limited to, historical earnings, scheduled reversal of taxable
temporary differences, tax planning strategies and projected future taxable income.

 Based
on historical operating profitability, positive trend of earnings and projected future taxable income, the Company concluded as of December
31, 2024 that its U.S. deferred tax assets are realizable on a more-likely-than-not basis with the exception of capital loss carryforward
and certain investments that will result in future capital losses. The amount of the Company's valuation allowance decreased by
$ 139,000 during 2024. The Company will continue to evaluate its deferred tax assets to determine whether any changes in circumstances
could affect the realization of their future benefit. If it is determined in future periods that portions of the Company's deferred
income tax assets satisfy the realization standards, the valuation allowance will be reduced accordingly.

 F- 35

 As
of December 31, 2024, the Company had U.S. federal net operating loss carryforwards of approximately $ 3.7 million which expire in varying
amounts starting in 2035 to 2036 if not utilized. These net operating losses are available to offset 100 % of future taxable
income. However, these U.S. federal net operating loss carryforwards are subject to annual limitation under Section 382.

 A reconciliation of the beginning
and ending amount of unrecognized tax benefits, excluding interest and penalties, is as follows:

 Balance as of December 31, 2022

 $
 1,596,000

 Additions for tax positions taken during current year

 15,000

 Additions for tax positions taken during prior year

 —

 Reductions for tax positions taken during prior years

 ( 2,000
)

 Settlements

 —

 Expirations of statutes of limitations

 ( 204,000
)

 Balance as of December 31, 2023

 $
 1,405,000

 Additions for tax positions taken during current year

 19,000

 Additions for tax positions taken during prior year

 —

 Reductions for tax positions taken during prior years

 —

 Settlements

 —

 Expirations of statutes of limitations

 ( 70,000
)

 Balance as of December 31, 2024

 $
 1,354,000

 The
unrecognized tax benefit of $ 1,354,000 and $ 1,405,000 as of December 31, 2024 and 2023, respectively, are recorded in the line item "Taxes
payable" in the consolidated statements of financial condition. Of the amounts reflected above as of December 31, 2024 and 2023,
the entire amount would reduce the Company's effective tax rate if recognized. The Company records accrued interest and penalties
related to income tax matters as part of the provision for income taxes. For the years ended December 31, 2024 and 2023, the Company recognized
expense related to interest and penalties on unrecognized tax benefits of $ 153,000 and $ 118,000, respectively. For the years ended December
31, 2024 and 2023, the accrued balance of interest and penalties on unrecognized tax benefits was $ 397,000 and $ 245,000, respectively.
In the next 12 months, the amount of unrecognized tax benefits is expected to decrease by $ 1,292,000 due to lapse in statute of limitations
in 2025.

 The
Company files a federal income tax return and income tax returns in various state tax jurisdictions. The Company is not currently under
examination by the IRS or any state or local taxing authority for any tax year. The open tax years for the federal and state income tax
filings are generally 2021 through 2024.

 On
October 8, 2021, the Organization for Economic Co-operation and Development (OECD) announced the OECD/G20 Inclusive Framework on Base
Erosion and Profit Shifting which agreed to a two-pillar solution to address tax challenges arising from digitalization of the economy.
On December 20, 2021, the OECD released Pillar Two Model Rules defining the global minimum tax, which calls for the taxation of a minimum
rate of 15 % for multinational companies with consolidated revenue above 750 million. The Company continues to evaluate the Pillar
Two Framework and its potential impact on future periods, however based on the fact that the Company's operations are all located
within the United States and is below current revenue thresholds contained in the Pillar Two Model Rules, the Company expects to be outside
the scope of the implementation of the reporting requirements.

 F- 36

 18. Capital Requirements

 MSCO

 Net Capital

 MSCO is subject to the Uniform
Net Capital Rules of the SEC (Rule 15c3-1) of the Exchange Act. Under the alternate method permitted by this rule, net capital, as defined,
shall not be less than the lower of $ 1 million or 2 % of aggregate debit items arising from customer transactions. As of December 31, 2024,
MSCO's net capital was $ 63.9 million, which was approximately $ 62.0 million in excess of its required net capital of $ 1.9 million,
and its percentage of aggregate debit balances to net capital was 65.84 %.

 As of December 31, 2023, MSCO's
net capital was $ 56.1 million, which was approximately $ 54.3 million in excess of its required net capital of $ 1.8 million, and its percentage
of aggregate debit balances to net capital was 63.42 %.

 Special Reserve Account

 MSCO is subject to Customer
Protection Rule 15c3-3 which requires segregation of funds in a special reserve account for the exclusive benefit of customers. As of
December 31, 2024, MSCO had cash and securities deposits of $ 203.3 million (cash of $ 134.5 million, securities with a fair value of $ 68.8
million) in the special reserve accounts which was $ 9.5 million in excess of the deposit requirement of $ 193.8 million. After adjustments
for deposit(s) and / or withdrawal(s) made on January 2, 2025, MSCO had $ 1.7 million in excess of the deposit requirement.

 As
of December 31, 2023, MSCO had cash and securities deposits of $ 273.1 million (cash of $ 157.6 million, securities with a fair value
of $ 115.5 million) in the special reserve accounts which was $ 26.2 million in excess of the deposit requirement of $ 246.9 million.
After adjustments for deposit(s) and / or withdrawal(s) made on January 2, 2024, MSCO had $ 3.2 million in excess of the deposit requirement.

 As of December 31, 2024, the
Company was subject to the PAB Account Rule 15c3-3 of the SEC which requires segregation of funds in a special reserve account for the
exclusive benefit of proprietary accounts of introducing broker-dealers. As of December 31, 2024, the Company had $ 1.3 million in the
special reserve account which was approximately $ 0.1 million in excess of the deposit requirement of approximately $ 1.2 million. The Company
made no subsequent deposits or withdrawals on January 2, 2025.

 As
of December 31, 2023, the Company had $ 1.2 million in the special reserve account which was approximately $ 0.2 million in excess of the
deposit requirement of approximately $ 1.0 million. The Company made no subsequent deposits or withdrawals on January 2, 2024.

 RISE

 Net Capital

 RISE, as a member of FINRA,
is subject to the SEC Uniform Net Capital Rule 15c3-1. This rule requires the maintenance of minimum net capital and that the ratio of
aggregate indebtedness to net capital, both as defined, shall not exceed 15 to 1 and that equity capital may not be withdrawn, or cash
dividends paid if the resulting net capital ratio would exceed 10 to 1. RISE is also subject to the CFTC's minimum financial requirements
which require that RISE maintain net capital, as defined, equal to the greater of its requirements under Regulation 1.17 under the Commodity
Exchange Act or Rule 15c3-1.

 As of both December 31, 2024
and 2023, RISE's net capital was approximately $ 1.3 million which was $ 1.0 million in excess of its minimum requirement of $ 250,000
under 15c3-1.

 F- 37

 19. Financial Instruments with Off-Balance
Sheet Risk

 Credit Risk

 The Company is engaged in
various trading and brokerage activities whose counterparties include broker-dealers, banks and other financial institutions.

 In the event the counterparties
do not fulfill their obligations, the Company may sustain a loss if the market value of the instrument is different from the contract
value of the transaction. The risk of default primarily depends upon the credit worthiness of the counterparties involved in the transactions.
It is the Company's policy to review, as necessary, the credit standing of each counterparty with which it conducts business. The
Company experienced no material historical losses in relation to its counterparties for the years ended December 31, 2024 and 2023.

 Off-Balance Sheet
Risks

 The
Company enters into various transactions to meet the needs of customers, conduct trading activities, and manage market risks and is, therefore,
subject to varying degrees of market and credit risk.

 In
the normal course of business, the Company's customer activities involve the execution, settlement, and financing of various customer
securities transactions. These activities may expose the Company to off-balance sheet risk in the event the customer or other broker is
unable to fulfill their contracted obligations and the Company has to purchase or sell the financial instrument underlying the contract
at a loss.

 The
Company's customer securities activities are transacted on either a cash or margin basis. In margin transactions, the Company extends
credit to its customers, subject to various regulatory and internal margin requirements, and is collateralized by cash and securities
in the customers' accounts. In connection with these activities, the Company executes and clears customer transactions involving
the sale of securities not yet purchased, substantially all of which are transacted on a margin basis subject to individual exchange regulations.

 Such
transactions may expose the Company to off-balance sheet risk in the event margin requirements are not sufficient to fully cover losses
that customers may incur. In the event the customer fails to satisfy obligations, the Company may be required to purchase or sell financial
instruments at prevailing market prices to fulfill the customer's obligations.

 The
Company seeks to control the risks associated with its customer activities by requiring customers to maintain margin collateral in compliance
with various regulatory requirements and internal guidelines which meet or exceed regulatory requirements. The Company monitors required
margin levels daily and pursuant to such guidelines, requires customers to deposit additional collateral or to reduce positions when necessary.

 The
Company's customer financing and securities settlement activities may require the Company to pledge customer securities as collateral
in support of various secured financing sources such as bank loans and securities loaned. In the event the counterparty is unable to meet
its contractual obligation to return customer securities pledged as collateral, the Company may be exposed to the risk of acquiring the
securities at prevailing market prices in order to satisfy its customer obligations. The Company seeks to mitigate this risk by monitoring
the market value of securities pledged on a daily basis and by requiring adjustments of collateral levels in the event of excess market
exposure. In addition, the Company establishes credit limits for such activities and continuously monitors compliance.

 The Company's securities
lending transactions are subject to master netting agreements with other broker-dealers; however, amounts are presented gross in the consolidated
statements of financial condition and as net in the consolidated statements of operations for both of the periods presented. The Company
further mitigates risk by using a program with a clearing organization which guarantees the return of cash to the Company as well as using
industry standard software to ensure daily changes to market value are continuously updated and any changes to collateralization are immediately
covered. The Company accounts for securities lending transactions in accordance with Subtopic 210-20.

 F- 38

 As
of December 31, 2024, the Company had margin loans extended to its customers of approximately
$ 403.8 million, of which $ 84.4 million is in the line item "Receivables from customers" in the consolidated statements of
financial condition. As of December 31, 2023, the Company had margin loans extended to its customers of approximately $ 338.1 million,
of which 72.8 million is in the line item "Receivables from customers" in the consolidated statements of financial condition.
There were no material losses for unsettled customer transactions for the years ended December 31, 2024 and 2023.

 The
following table presents information about the Company's securities borrowing and lending activity depicting the potential effect
of rights of setoff between these recognized assets and liabilities.

 As of December 31, 2024

 Gross Amounts

 of Recognized

 Assets and Liabilities

 Gross Amounts Offset

 in the Consolidated

 Statements of

 Financial Condition 1

 Net Amounts

 Presented in the

 Consolidated

 Statements of

 Financial Condition

 Collateral

 Received or

 Pledged 2

 Net Amount 3

 $

 —

 $

 $
 126,484,000

 $
 12,556,000

 $

 —

 $

 $
 170,780,000

 $
 14,182,000

 As of December 31, 2023

 Gross Amounts of Recognized Assets and Liabilities

 Gross Amounts Offset in the Consolidated Statements of Financial Condition 1

 Net Amounts Presented in the Consolidated Statements of Financial Condition

 Collateral Received or Pledged 2

 Net Amount 3

 $

 —

 $

 $
 371,076,000

 $
 23,633,000

 $

 —

 $

 $
 404,312,000

 $
 15,121,000

 (1)
 Amounts represent recognized assets and liabilities that
are subject to enforceable master agreements with rights of setoff. The Company did not net any securities borrowed or securities loaned
as of December 31, 2024 or 2023.

 (2)
 Represents the fair value of collateral the Company had received
or pledged under enforceable master agreements.

 (3)
 Represents the total contract value as presented in the consolidated
financial statements less the fair market value of the collateral received or pledged.

 F- 39

 20. Earnings Per Common Share

 The following table sets forth
the computation of basic and diluted earnings per common share for the years ended December 31, 2024 and 2023.

 2024

 2023

 Net income

 $
 13,303,000

 $
 7,844,000

 Less net income attributable to noncontrolling interests

 17,000

 18,000

 Net income available to common stockholders

 $
 13,286,000

 $
 7,826,000

 Weighted-average common shares outstanding - basic

 39,951,510

 37,070,366

 Dilutive effect of unvested shares

 223,170

 —

 Weighted-average common shares used to compute diluted loss per share

 40,174,680

 37,070,366

 Net income per share attributable to common stockholders:

 Basic

 $
 0.33

 $
 0.21

 Diluted

 $
 0.33

 $
 0.21

 Basic earnings per common
share is calculated by dividing net income attributable to common shareholders by the weighted-average number of common shares outstanding
during the period. Diluted earnings per common share is calculated by adjusting the weighted-average number of common shares outstanding
for the potential dilutive effect of securities, including the effect of unvested shares, if applicable. For the years ended December
31, 2024 and 2023, the Company had no antidilutive shares outstanding.

 21. Commitments, Contingencies and Other

 Legal and Regulatory Matters

 In the normal course of business, the Company may
be subject to various proceedings and claims arising from its business activities, including lawsuits, arbitration claims and regulatory
matters. The Company is also involved in other reviews, investigations and proceedings by governmental and self-regulatory organizations
regarding the business, which may result in adverse judgments, settlements, fines, penalties, injunctions and other relief. In many cases,
however, it is inherently difficult to determine whether any loss is probable or reasonably possible or to estimate the amount or range
of any potential loss, particularly where proceedings may be in relatively early stages. In the Company's opinion, based on currently
available information, the ultimate resolution of current matters will not have a material adverse impact on the Company's financial
position and results of operations as of December 31, 2024. However, resolution of one or more of these matters may have a material effect
on the results of operations in any future period, depending upon the ultimate resolution of those matters and depending upon the level
of income for such period.

 Overnight Financing

 As
of both December 31, 2024 and 2023, MSCO had an available line of credit for short term overnight demand borrowings with BMO Harris of
up to $ 25 million. As of those dates, MSCO had no outstanding loan balances with BMO Harris and there were no commitment fees or other
restrictions on the line of credit. The Company utilizes customer or firm securities as a pledge for short-term borrowing needs.

 The
interest expense for this credit line was $ 5,000 and $ 1,000 for the years ended December 31, 2024 and 2023, respectively. There were no
fees associated with the utilization of this credit line for the years ended December 31, 2024 and 2023.

 Additionally, on November 22, 2024, MSCO entered
into a Credit Agreement (the "BMO Credit Agreement") with BMO Bank N.A. (the "Lender"), a national banking association.
The BMO Credit Agreement provides for a revolving credit facility of up to $ 20,000,000. The Company may use any borrowings under the BMO
Credit Agreement to finance NSCC Deposit Requirements (other than an Adequate Assurance Deposit) and withdrawals from a Reserve Account.
As part of the agreement, the Company entered into a Parent Guaranty agreement guaranteeing repayment of any debt issued to MSCO.

 F- 40

 Borrowings under the BMO Credit Agreement will
bear interest on the outstanding daily balance at a rate of interest per annum equal 2.5 % plus the greater of: (a) Term SOFR for such
day plus 0.11448 % and (b) Federal Funds Target Range – Upper Limit and (c) 0.25 %. The annual commitment fee is equal to one half
of one percent ( 0.50 %) of the average daily unused portion of the commitment of $ 20,000,000. The BMO Credit Agreement contains customary
affirmative covenants and negative covenants and requires MSCO maintain minimum total regulatory capital of $ 45,000,000, excess net capital
of 20,000,000, assets to total regulatory capital ratio of not more than 5.0 to 1.0, and a minimum liquidity ratio of not less than 1.0.
The Company satisfied its condition precedent to deliver a legal option to the Lender on December 18, 2024.

 There was no interest expense for the BMO Credit
Agreement for the year ended December 31, 2024. There was a commitment fee of $ 3,000 for the year ended December 31, 2024.

 Credit Agreement

 On August 15, 2024, the Company
entered into a Loan and Security Agreement (the "Credit Agreement") with East West Bank (the "Lender"), a California
banking corporation, dated as of July 29, 2024. The Credit Agreement provides for a revolving credit facility of up to $ 20,000,000. The
initial term of the Credit Agreement is two years. The Company may use any borrowings under the Credit Agreement for acquisitions, stock
buybacks, and for general corporate purposes in an amount not to exceed $ 10,000,000. Obligations under the Credit Agreement shall be guaranteed
by John J. Gebbia, the Company's Chief Executive Officer, Gloria E. Gebbia, a Director of the Company, and John J. Gebbia and Gloria
E. Gebbia, as co-trustees of the John and Gloria Living Trust.

 Borrowings under the Credit
Agreement will bear interest on the outstanding daily balance at a rate of interest per annum equal to the greater of: (a) the one-month
Term Secured Overnight Financing Rate ("Term SOFR"), as administered by CME Group Benchmark Administration plus 3.15 % and
(b) 7.50 %. The origination fee is equal to one half of one percent ( 0.50 %) of the $ 20,000,000 revolver cap. The Credit Agreement contains
customary affirmative covenants and negative covenants and requires the Company to maintain a minimum debt service coverage ratio of not
less than 1.35:1.00 and minimum net capital of $ 43,000,000.

 At the Market Offering

 On
May 27, 2022, the Company entered into a Capital on Demand TM Sales Agreement (the "Sales Agreement") with JonesTrading
as agent, pursuant to which the Company may offer and sell, from time to time through JonesTrading, shares of the Company's common
stock having an aggregate offering amount of up to $ 9.6 million under the Company's shelf registration statement on Form S-3. The
Company is not obligated to make any sales of shares under the Sales Agreement. The Company agreed to pay JonesTrading a commission rate
equal to 3.0 % of the aggregate gross proceeds from each sale of shares. The Company or JonesTrading may suspend or terminate the offering
upon notice to the other party and subject to other conditions. Whether the Company sells securities under the Sales Agreement will depend
on a number of factors, including the market conditions at that time, the Company's cash position at that time and the availability
and terms of alternative sources of capital.

 For
both the years ended December 31, 2024 and 2023, the Company did not sell any shares pursuant to this Sales Agreement. For both the years
ended December 31, 2024 and 2023, the Company did not incur any legal or audit fees related to this Sales Agreement.

 Since
the Company filed its Annual Report on Form 10-K for the fiscal year ended December 31, 2023 after its scheduled due date, the Company
no longer satisfied the eligibility requirements for use of registration statements on Form S-3, which requires that the Company files
in a timely manner all reports required to be filed during the prior twelve calendar months. As a result, the Company has suspended use
of the shelf registration statement and the Company is not able to access the At the Market program as of the date of this Report.

 F- 41

 NFS Contract

 Effective
August 1, 2021, MSCO entered into an amendment to its clearing agreement with NFS that, among other things, extends the term of the arrangement
through July 31, 2025, and NFS's fees are offset against MSCO's revenues on a monthly basis. If the MSCO chooses to exit this
agreement before the end of the contract term, MSCO is under the obligation to pay an early termination fee upon occurrence pursuant to
the table below:

 Date of Termination

 Early Termination Fee

 Prior to August 1, 2025

 $
 3,250,000

 For the years ended December
31, 2024 and 2023, there has been no expense recognized for any early termination fees. MSCO believes that it is unlikely it will have
to make material payments related to early termination fees and has not recorded any contingent liability in the consolidated
financial statements related to this arrangement.

 Technology Vendors

 The
Company has entered into agreements with technology vendors for software development related to its Retail Platform. As of December 31,
2024, the Company incurred costs of approximately $ 3.4 million for these vendors.

 General Contingencies

 In
the normal course of its business, the Company indemnifies and guarantees certain service providers against specified potential losses
in connection with their acting as an agent of, or providing services to, the Company. The maximum potential amount of future payments
that the Company could be required to make under these indemnifications cannot be estimated. However, the Company believes that it is
unlikely it will have to make material payments under these arrangements and has not recorded any contingent liability in the consolidated
financial statements for these indemnifications.

 The
Company provides representations and warranties to counterparties in connection with a variety of commercial transactions and occasionally
indemnifies them against potential losses caused by the breach of those representations and warranties. The Company may also provide standard
indemnifications to some counterparties to protect them in the event additional taxes are owed or payments are withheld, due either to
a change in or adverse application of certain tax laws. These indemnifications generally are standard contractual terms and are entered
into in the normal course of business. The maximum potential amount of future payments that the Company could be required to make under
these indemnifications cannot be estimated. However, the Company believes that it is unlikely it will have to make material payments under
these arrangements and has not recorded any contingent liability in the consolidated financial
statements for these indemnifications.

 The
Company is self-insured with respect to employee health claims. The Company maintains stop-loss insurance for certain risks and has a
health claim reinsurance limit capped at approximately $ 65,000 per employee as of December 31,
2024.

 The
estimated liability for self-insurance claims is initially recorded in the year in which the event of loss occurs and may be subsequently
adjusted based upon new information and cost estimates. Reserves for losses represent estimates of reported losses and estimates of incurred
but not reported losses based on past and current experience. Actual claims paid and settled may differ, perhaps significantly, from the
provision for losses. This adds uncertainty to the estimated reserves for losses. Accordingly, it is at least possible that the ultimate
settlement of losses may vary significantly from the amounts included in the consolidated
financial statements.

 As
part of this plan, the Company recognized expenses of $ 1,086,000 and $ 971,000 for the years ended December
31, 2024 and 2023, respectively.

 The
Company had an accrual of $ 76,000 and $ 64,000 as of December 31, 2024 and 2023, respectively,
which represents the estimate of future expenses to be recognized for claims incurred during the period.

 The
Company believes that its present insurance coverage and reserves are sufficient to cover currently estimated exposures, but there can
be no assurance that the Company will not incur liabilities in excess of recorded reserves or in excess of its insurance limits.

 F- 42

 22. Segment Reporting

 The Company operates as a
wholly-owned subsidiary of the Parent and is engaged in a single line of business as a securities broker-dealer providing comprehensive
brokerage services including custody and clearance of retail accounts, principal transaction and proprietary trading, market making, and
securities lending. The Company's CODM, its Chief Financial Officer, reviews operating and financial information using net income
as the key measure to evaluate the results of the business, predominately in the forecasting process, to manage the Company. The CODM
has determined that all activities contribute to the core brokerage business and the Company operates as a single reportable segment.
The Company's operations constitute a single operating segment and therefore, a single reportable segment, because the CODM manages
the business activities using information of the Company as a whole. The accounting policies used to measure the profit and loss of the
segment are the same as those described in the summary of significant accounting policies.

 2024

 2023

 Revenue

 Retail

 $
 62,388,000

 $
 54,019,000

 Stock loan

 19,249,000

 16,172,000

 Market making

 2,255,000

 1,304,000

 Consolidated overhead

 9,000

 19,000

 Total Revenue

 83,901,000

 71,514,000

 Expenses

 Retail

 21,649,000

 18,063,000

 Stock loan

 9,776,000

 8,281,000

 Market making

 1,403,000

 1,582,000

 Consolidated overhead

 33,605,000

 25,462,000

 Total Expenses

 66,433,000

 53,388,000

 Operating income

 $
 17,468,000

 $
 18,126,000

 23. Employee Benefit Plans

 The Company sponsors a defined-contribution
retirement plan under Section 401(k) of the Internal Revenue Code that covers substantially all employees of the Company ("401(k)
plan"). Participant contributions to the 401(k) plan are voluntary and are subject to certain limitations. The Company may also
make discretionary contributions to the 401(k) plan. For 401(k) employee contribution matching, the Company incurred an expense of $ 196,000
and $ 173,000 the years ended December 31, 2024 and 2023, respectively.

 On
September 17, 2021, the Company's shareholders approved the Siebert Financial Corp. 2021 Equity Incentive Plan (the "Plan").
The Plan provides for the grant of stock options, restricted stock, and other equity awards of the Company's common stock to employees,
officers, consultants, directors, affiliates and other service providers of the Company. There were 3 million shares reserved under the
Plan and 2,214,000 and 2,704,000 shares remained as of December 31, 2024 and 2023, respectively.

 The
table below presents the Plan restricted stock awards granted and the related fair values for the year ended December 31, 2024.

 Shares

 Weighted- Average Grant Date Fair Value

 Nonvested as of December 31, 2023 (1)

 —

 $
 —

 Granted

 490,000

 1.74

 Vested

 ( 340,000
)

 1.78

 Nonvested as of December 31, 2024

 150,000

 $
 1.65

 (1)
 The Company did not issue any share-based compensation for
the year ended December 31, 2023.

 As
of December 31, 2024, there was $ 124,000 of total unrecognized compensation cost related to nonvested shares granted. The cost is expected
to be recognized over a weighted average period of 0.6 years.

 The
Company recognized stock-based compensation expense of $ 730,000 for the year ended December 31, 2024, which included $ 460,000 within the
line item "Employee compensation and benefits" and $ 270,000 fully capitalized within the line item "Software, net"
in the consolidated statements of financial condition.

 F- 43

 24. Related Party Disclosures

 KCA

 Gloria
E. Gebbia, who is a director of Siebert, is the managing member of KCA. As a result, KCA is an affiliate of the Company and is under common
ownership with the Company. To gain efficiencies and economies of scale with billing and administrative functions, during 2023 KCA had
an agreement with the Company to serve as a paymaster for the Company for payroll and related functions including serving as the sponsor
for the Company's 401(k) plan. KCA passed through any expense or revenue related to this function to the subsidiaries of the Company
proportionally. The Company incurred $ 40,000 of expenses related to these services for the year ended December 31, 2023. This agreement
was terminated as of January 1, 2024.

 KCA
owns a license from the Muriel Siebert Estate / Foundation to use the names "Muriel Siebert & Co., LLC" and "Siebert"
within business activities, which expires in 2026. For the use of these names, KCA passed through to the Company its cost of $ 60,000 for
both the years ended December 31, 2024 and 2023.

 Other
than the above arrangements, KCA has earned no profit for providing any services to the Company for the years ended December 31, 2024
and 2023 as KCA passes through any revenue or expenses to the Company's subsidiaries.

 PW

 PW
brokers the insurance policies for related parties. Revenue for PW from related parties was $ 98,000 and $ 124,000 for the years ended December
31, 2024 and 2023, respectively.

 Gloria E. Gebbia,
John J. Gebbia, and Gebbia Family Members

 The
three sons of Gloria E. Gebbia and John J. Gebbia hold executive positions within the Company's subsidiaries and their compensation
was in aggregate $ 3,742,000 and $ 2,776,000 for the years ended December 31, 2024 and 2023, respectively. Part of their compensation includes
payments related to key revenue streams.

 On
May 22, 2023, Gloria E. Gebbia issued a warrant to BCW to purchase 403,780 shares of common stock of the Company held by Ms.
Gebbia at an exercise price of $ 2.15 per share. Refer to Note 6 – Kakaopay Transaction for more detail.

 Gebbia Sullivan County Land Trust

 The Company operates on a
five-year lease agreement for its branch office in Omaha, Nebraska with the Gebbia Sullivan County Land Trust, the trustee of which is
a member of the Gebbia Family. For both the years ended December 31, 2024 and 2023, rent expense was $ 60,000 for this branch office.

 The Company has completed
construction of its branch office in Omaha, Nebraska. Refer to Note 9 – Property, Office Facilities, and Equipment, net for further
detail.

 Credit Agreement

 On August 15, 2024, the Company entered into the
Credit Agreement with the Lender whereby John J. Gebbia and Gloria E. Gebbia, along with the John and Gloria Living Trust, are guaranteeing
the Company's obligations under the Credit Agreement with the Lender. Refer to Note 21 - Commitments, Contingencies, and Other for
more information.

 Gebbia Entertainment, LLC

 On August 12, 2024, the Company acquired 100 % of
GE, a music and entertainment company owned by John J. Gebbia, Gloria E. Gebbia, and David Gebbia. Refer to Note 3 – Business Combinations
for further detail.

 F- 44

 Kakaopay and Affiliates

 On
April 27, 2023, the Company entered into the First Tranche Stock Purchase Agreement, pursuant to which the Company agreed to issue to
Kakaopay the First Tranche Shares at a per share price of Two Dollars Fifteen Cents ($ 2.15). Refer to Note 6 – Kakaopay Transaction
for more detail.

 MSCO
entered into an agreement whereby it would provide an omnibus trading account for Kakaopay's subsidiary, Kakao Pay Securities Corp.,
and provide trade execution services to Kakao Pay Securities Corp, subject to compliance with applicable U.S. laws, rules and regulations.

 Tigress

 The
Company has entered into various agreements and subsequent terminations with Tigress. Refer to Note 4 – Transaction with Tigress
for further detail.

 RISE

 In September 2022, MSCO and
RISE entered into a clearing agreement whereby RISE would introduce clients to MSCO. As part of the agreement, RISE deposited a clearing
fund escrow deposit of $ 50,000 to MSCO, and had excess cash of approximately $ 1.2 and $ 1.0 million in its brokerage account at MSCO as
of December 31, 2024 and 2023, respectively. The resulting asset of RISE and liability of MSCO is eliminated in consolidation. There was
an interest expense of $ 33,000 and $ 25,000 related to this clearing agreement for the years ended December 31, 2024 and 2023, respectively.

 25. Subsequent Events

 The Company has evaluated
events that have occurred subsequent to December 31, 2024 and through March 31, 2025, the date of the filing of this Report.

 During the first quarter of
2025, the Company established an Investment Banking and Capital Markets division as part of its strategic expansion. The Company
has hired several experienced professionals to lead and develop this growth initiative. In connection with these hires, the Company granted
an aggregate of 117,000 shares of RSUs and 950,000 RSAs under the Plan. These shares vest in accordance with the terms of the grant agreements,
and the related compensation expense will be recognized over the respective vesting periods in accordance with Topic 718. These hires
represent a significant investment in the Company's future operations, however, as these employment decisions and grants occurred
after the balance sheet date, they do not impact the financial position or results of operations presented in these consolidated financial
statements.

 The Company has concluded
that apart from the above, there have been no material subsequent events that occurred during such period that would require disclosure
in this Report or would be required to be recognized in the financial statements as of December 31, 2024.

 F- 45

 ITEM 9. CHANGES IN AND DISAGREEMENTS WITH
ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

 None

 ITEM 9A. CONTROLS AND PROCEDURES

 Evaluation of Disclosure Controls and Procedures

 We carried out an evaluation,
under the supervision and with the participation of management, including our Chief Executive Officer and our Executive Vice President/Chief
Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period
covered by this report pursuant to Rule 13a-15(e) and 15d-15(e) of Securities Exchange of 1934, as amended (the "Exchange Act").

 Our disclosure controls and
procedures are designed to ensure that information required to be disclosed in our periodic and current reports that we file with the
SEC is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, and that such
information is accumulated and communicated to our management, including our principal executive officer and principal financial officer,
as appropriate, to allow timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and procedures,
management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable and not
absolute assurance of achieving the desired control objectives. In reaching a reasonable level of assurance, management necessarily was
required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures. In addition, the design
of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance
that any design will succeed in achieving its stated goals under all potential future conditions; over time, control may become inadequate
because of changes in conditions, or the degree of compliance with policies or procedures may deteriorate. Because of the inherent limitations
in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

 Based on its evaluation, our
management, including our Chief Executive Officer and our Executive Vice President/Chief Financial Officer, concluded that, as of the
end of the period covered by this Report, our disclosure controls and procedures were effective.

 Management's Report on Internal Control Over Financial Reporting

 Our management, with the participation
of our Principal Executive Officer and Principal Financial Officer, is responsible for establishing and maintaining adequate internal
control over financial reporting, as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act. Our internal
control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

 Management assessed the effectiveness
of our internal control over financial reporting as of December 31, 2024, based on criteria set forth by the Committee of Sponsoring Organizations
of the Treadway Commission (COSO) in Internal Control - Integrated Framework (2013) ("COSO Framework"). Based
on that assessment, management concluded that, as of December 31, 2024, our internal control over financial reporting was effective.

 As disclosed in our Annual
Report on Form 10-K for the fiscal year ended December 31, 2023, we identified a material weakness in our internal control over financial
reporting related to the fact that we did not design and maintain effective controls over certain IT or general computer controls for
information systems that are relevant to the preparation of the consolidated financial statements. Specifically, we did not design and
maintain user access controls to ensure appropriate segregation of duties and adequate restricted user and privileged access to
financial applications, data and programs to the appropriate personnel. The IT deficiencies did not result in adjustments to the consolidated
financial statements. During 2024, management also identified material weaknesses relating to (i) our failure to design adequate internal
controls surrounding security market values within our back-office stock record system, including the accuracy and completeness of pricing
of firm and customers' fully paid and excess margin securities, and (ii) our internal controls surrounding the quarterly securities
count lacking sufficient documented review and precision of review to demonstrate the completeness and accuracy of the count performed
in accordance with Rule 17a-13 of the Exchange Act.

 Remediation Activities

 During 2024, management designed
and implemented the following previously disclosed measures to ensure that the control deficiencies contributing to the material weaknesses
were remediated: (i) designing and implementing controls related to provisioning, privileged access, and user access reviews, (ii) developing
an enhanced risk assessment process to evaluate logical access, and (iii) improving the existing training program associated with control
design and implementation. We also designed and implemented a review of security market values and conducted a detailed review of our
quarterly securities count. During the fourth quarter of 2024, we completed our testing of the operating effectiveness of the implemented
controls and found them to be effective. As a result, we have concluded the material weaknesses have been remediated as of December 31,
2024.

 Changes in Internal Control over Financial
Reporting

 Except for the changes in
connection with our identifying the material weaknesses identified above and our implementation of the remediation plans described above,
there were no other changes in our internal control over financial reporting during the most recently completed fiscal quarter that materially
affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 ITEM 9B. OTHER INFORMATION

 None of the Company's
directors or officers adopted, modified or terminated a Rule 10b5-1 trading arrangement or a non-Rule 10b5-1 trading
arrangement during the three months ended December 31, 2024, as such terms are defined under Item 408(a) of Regulation S-K.

 ITEM
9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

 Not applicable.

 PART
III

 ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND
CORPORATE GOVERNANCE

 Identification of Directors

 The names of our Directors
and their ages, positions, and biographies are set forth below.

 Gloria E. Gebbia

 Age 82

 Gloria E. Gebbia has served
as a member of our Board of Directors since December 16, 2016.

 Gloria E. Gebbia is the managing
manager of KCA. Ms. Gebbia was an owner and a director of StockCross Financial Services, Inc. ("StockCross"). Additionally,
Ms. Gebbia also serves as the President of Associates for Breast and Prostate Cancer Research, a non-profit organization that raises funds
for the John Wayne Cancer Institute, which, under Ms. Gebbia's leadership, has raised over $16 million for breast and prostate cancer
research.

 Ms. Gebbia brings valuable
experience to our Board of Directors from her roles at StockCross and in KCA.

 Age 86

 John J. Gebbia has served
as a member of our Board of Directors since June 1, 2020, and as our Chief Executive Officer and Chairman since May 24, 2023.

 From February 2017 to May
2020, Mr. Gebbia served as a Special Advisor to the Board of Directors. Mr. Gebbia commenced his employment in the brokerage industry
in 1959. In 1962, Mr. Gebbia became Executive Vice President of Walston & Company. After becoming CEO of Jesup & Lamont, an institutional
brokerage firm, Mr. Gebbia purchased the company in 1983. Thereafter, Mr. Gebbia owned and/or controlled various brokerage firms including
Kennedy Cabot & Co., which was sold in 1997 to Toronto Dominion Bank for $160 million.

 We believe Mr. Gebbia brings
valuable experience to our Board of Directors from his role as our Chief Executive Officer, as well as his extensive brokerage and executive
experience in the brokerage industry.

 Charles A. Zabatta

 Age 82

 Charles A. Zabatta has served
as a member of our Board of Directors since December 16, 2016.

 Charles A. Zabatta served
as a consultant to StockCross from 2011 until 2016, acting as its head of Corporate Development. Mr. Zabatta has and continues to have
a distinguished and successful career, predominately in the financial services industry, including holding various positions with the
New York Stock Exchange, Paine Webber, Securities Settlement Corp., Josephthal Lyon & Ross, Kennedy Cabot & Co. and TD Waterhouse.
Mr. Zabatta's creative business skills have been instrumental in several acquisitions of small to midsize companies in various industries.
Mr. Zabatta currently advises on capital raising, general business structure and management. Previously, Mr. Zabatta has served as a member
of the board of Knight Capital, Kennedy Cabot & Co. and Paraco Gas Corporation. Mr. Zabatta holds a B.A. in Industrial Psychology
from Iona College.

 We believe Mr. Zabatta's
extensive experience in the financial services industry, vast industry network, as well as his Board of Director expertise qualifies him
to serve on our Board.

 Age 56

 Francis V. Cuttita has served
as a member of our Board of Directors since December 16, 2016.

 Francis V. Cuttita is a Senior
Partner of Cuttita, LLP, a New York based law firm. Mr. Cuttita has over 27 years of practicing law in the areas of real estate and business
transactions, media, sports and entertainment. Mr. Cuttita's list of clients include Fortune 100 corporations, CEOs, hedge fund
managers, legendary professional athletes, entertainment icons and Grammy award winning musicians. Mr. Cuttita also serves as an advisor
to several national financial, insurance and sports businesses and is an active supporter and member of various nonprofit organizations.
Mr. Cuttita graduated from Swarthmore College and received his law degree from Fordham University School of Law.

 We believe Mr. Cuttita's
legal experience qualifies him to serve on our Board.

 Age 69

 Andrew H. Reich has served
on our Board of Directors since December 16, 2016.

 Andrew H. Reich has served
as Executive Vice President, Chief Financial Officer, Secretary of the Company and Chief Executive Officer of MSCO. Prior thereto, Andrew
H. Reich served in a variety of executive positions with StockCross from 2002 until 2016. Mr. Reich has more than 30 years of experience
in the financial industry, including more than 14 years as senior management of StockCross. Mr. Reich holds an M.B.A. from the University
of Southern California and a B.B.A. from the Bernard Baruch College.

 Mr. Reich brings valuable
experience to our Board of Directors from his role as our Executive Vice President, Chief Financial Officer, Secretary as well as his
extensive experience in the financial industry.

 Jerry M. Schneider, CPA

 Age 80

 Jerry M. Schneider has served
as a member of our Board of Directors and Chairman of the Audit Committee since December 29, 2016.

 Jerry
M. Schneider is a certified public accountant and has over 40 years of relevant accounting experience. Mr. Schneider is licensed to practice
public accounting in New York and Florida and is a member of the American Institute of Certified Public Accountants, the New York State
Society of Certified Public Accountants and the Florida Institute of Certified Public Accountants. Mr. Schneider was the Managing Partner
of Schneider & Associates LLP, a CPA firm with approximately 20 professional staff and was the driving force in that firm's
growth and development until it merged with Marks Paneth LLP in 2008. From January 2011 to December 31, 2017, Mr. Schneider was a Partner
Emeritus and Senior Consultant at Marks Paneth LLP. Mr. Schneider is also a member of the Board of Directors of Prometheum, Inc., a company
that is authorized by FINRA to run an AST for the general public for digital asset securities. In 2018, Mr. Schneider was appointed to
the Board of Directors and the Audit Committee of Fiduciary Trust International South (a subsidiary of Fiduciary Trust International,
which is owned by Franklin Templeton). In December 2019, Mr. Schneider was elected to be the chairman of the Audit Committee and was appointed
to the Board of Directors of the Trust Committee of Fiduciary Trust International South. Mr. Schneider's practice was concentrated
in the areas of business planning, high net worth individuals, manufacturing, retailing, securities broker-dealers, the hospitality industry,
private educational institutions and estate planning.

 We
believe Mr. Schneider's significant accounting experience qualifies him to serve on our Board.

 Hocheol Shin
Age 47

 Hocheol Shin has served on
our Board of Directors since May 24, 2023.

 Hocheol
Shin has over 15 years of experience working in global technology companies across various functions including strategy, investment, and
engineering. He is currently the President of Kakaopay Securities Corporation ("Kakaopay Securities"). Before Kakaopay Securities,
Mr. Shin was head of Kakaopay's Payment Business Group and Corporate Developments Office, was a Vice President of Kakao Corp., a
Director and Head of Open Innovation at Samsung Electronics, and an Engagement Manager at McKinsey & Company. Mr. Shin received a
B.S. in Electrical Engineering from Seoul National University and a Ph. D. in Electrical Engineering from Stanford University.

 We believe Mr. Shin's
significant experience within technology and international business qualifies him to serve on our Board.

 Identification of Executive Officers

 Name

 Age

 Position

 Chief Executive Officer,
Chairman and Director

 From February 2017
to May 2020, Mr. Gebbia served as a Special Advisor to the Board of Directors. Mr. Gebbia commenced his employment in the brokerage industry
in 1959. In 1962, Mr. Gebbia became Executive Vice President of Walston & Company. After becoming CEO of Jesup & Lamont, an institutional
brokerage firm, Mr. Gebbia purchased the company in 1983. Thereafter, Mr. Gebbia owned and/or controlled various brokerage firms including
Kennedy Cabot & Co., which was sold in 1997 to Toronto Dominion Bank for $160,000,000.

 Name

 Age

 Position

 Executive Vice President, Chief Operating Officer, Chief Financial Officer, Director and Secretary

 Andrew H. Reich has
served as Executive Vice President, Chief Financial Officer, Assistant Secretary of the Company since December 16, 2016. Prior thereto,
Andrew H. Reich served in a variety of executive positions with StockCross from 2002 until 2016. Mr. Reich has more than 30 years of
experience in the financial industry, including more than 14 years as senior management of StockCross. Mr. Reich holds a M.B.A. from
the University of Southern California and a B.B.A. from the Bernard Baruch College.

 Corporate Governance

 Board Meetings

 The Board of Directors held
14 special meetings during 2024. Each incumbent director attended at least 75% of Board of Directors meetings and all of his or her respective
committee meetings.

 Director Independence

 Our common stock is listed
on Nasdaq under the symbol "SIEB." Nasdaq Listing Rules require that a majority of the members of a listed company's
board of directors be independent. In addition, the Nasdaq Listing Rules require that, subject to specified exceptions, each member of
a listed company's audit, compensation, and nominating committees be independent. Audit Committee members must also satisfy the
independence criteria set forth in Rule 10A-3 under the Exchange Act. In order to be considered independent for purposes of Rule 10A-3,
a member of an audit committee of a listed company may not, other than in his or her capacity as a member of the audit committee, the
board of directors, or any other board committee: accept, directly or indirectly, any consulting, advisory, or other compensatory fee
from the listed company or any of its subsidiaries; or be an affiliated person of the listed company or any of its subsidiaries. Our Board
of Directors undertook a review of its composition, the composition of its committees and the independence of our directors and considered
whether any director has a material relationship with us that could compromise his or her ability to exercise independent judgment in
carrying out his or her responsibilities. Based upon information requested from and provided by each non-employee director concerning
his or her background, employment and affiliations, including family relationships, our Board of Directors has determined that none of
our directors have relationships that would interfere with the exercise of independent judgment in carrying out the responsibilities of
a director and that each of these directors is "independent" as that term is defined under the rules of Nasdaq and Rule 10A-3
and Rule 10C-1 under the Exchange Act, except for Mrs. Gebbia, Mr. Gebbia and Mr. Reich, whom are not independent under Nasdaq's
independence standards.

 Audit Committee of the Board of Directors

 The Audit Committee of our
Board of Directors currently consists of Mr. Schneider, Chairman, Mr. Zabatta and Mr. Cuttita. The Board of Directors has determined that
Mr. Schneider, Mr. Zabatta and Mr. Cuttita are each an "independent director" within the meaning of Rule 5605 (a)(2) of the
Nasdaq Stock Market and within the meaning of the applicable rules and regulations of the SEC.

 The Audit Committee held nine
meetings during 2024.

 The Board of Directors has
determined that Mr. Schneider qualifies as an "audit committee financial expert" under the applicable rules of the SEC.

 The
Audit Committee was established to (i) assist the Board of Directors in its oversight responsibilities regarding the integrity of our
 consolidated financial statements, our compliance with legal and regulatory requirements
and our auditor's qualifications and independence, (ii) prepare the report of the Audit Committee contained herein, (iii) retain,
consider the continued retention and termination of our independent auditors, (iv) approve audit and non-audit services performed by our
independent auditors and (v) perform any other functions from time to time delegated by the Board of Directors. The Board of Directors
has adopted a written charter for the Audit Committee, which is available on our website at www.siebert.com/investor-relation/shareholder-information.

 Compensation Committee of the Board of Directors

 The
Compensation Committee of our Board of Directors currently consists of Mr. Zabatta and Mr. Cuttita. The Compensation Committee reviews
and determines all forms of compensation provided to our executive officers and directors. The Compensation Committee administers an equity
compensation benefit plan. The Board of Directors has adopted a written charter for the Compensation Committee, which is available on
our website at www.siebert.com/investor-relation/shareholder-information. The Compensation Committee
held one meeting during 2024.

 The Compensation Committee
evaluates the performance of our executive officers in terms of our operating results and financial performance and determines their compensation
in connection therewith.

 In accordance with general
practice in the securities industry, our executive compensation includes base salaries and an annual discretionary cash bonus that are
intended to align the financial interests of our executives with the returns to our shareholders.

 As part of its oversight of
the Company's executive compensation, the Compensation Committee considers the impact of the Company's executive compensation,
and the incentives created by the compensation awards that it administers, on the Company's risk profile. In addition, the Compensation
Committee reviews the Company's compensation policies and procedures, including the incentives that they create and factors that
may reduce the likelihood of excessive risk taking, to determine whether they present a significant risk to the Company.

 Nominating Committee of the Board of Directors

 The Nominating Committee of
the Board of Directors will consist of Mr. Zabatta and Mr. Cuttita. The Nominating Committee will be responsible for identifying, reviewing
and evaluating individuals to serve as our directors, advising our Board of Directors with respect to its composition, procedures and
committees, evaluating incumbent directors, and assessing the performance of management. The Board of Directors intends to adopt a written
charter for the Nominating Committee, which will be available on our website at www.siebert.com/investor-relation/shareholder-information.
The Nominating Committee did not meet in 2024.

 The Nominating Committee will
evaluate nominees to our Board of Directors, which evaluation will apply to both new director candidates as well as incumbent directors,
in the context of the current composition of our Board of Directors, the operating requirements of the Company and the long-term interests
of shareholders. In conducting this assessment, the Nominating Committee will consider the criteria for director qualifications set by
our Board of Directors, as well as diversity, age, skills, and such other factors as it deems appropriate to maintain a balance of knowledge,
experience, effectiveness and capability. In the case of new director candidates, our Nominating Committee will also determine whether
the nominee must be independent for Nasdaq purposes, which determination is based upon applicable Nasdaq listing standards, applicable
SEC rules and regulations and the advice of counsel, if necessary.

 In
addition, our Nominating Committee believes that a candidate for director should have certain minimum qualifications. Our Nominating
Committee will generally consider such factors as:

 possessing relevant expertise upon which to be able to offer
advice and guidance to management, including public company board experience;

 having sufficient time to devote to our affairs;

 a reputation for personal integrity and ethics;

 demonstrated excellence in his or her field;

 the ability to work effectively with the other members of
our Board of Directors;

 having the ability to exercise sound business judgment; and

 the
commitment to rigorously represent the long-term interests of shareholders.

 Notwithstanding the foregoing,
our Nominating Committee will reserve the right to modify these factors from time to time, taking into account the then current needs
of our Board of Directors in an effort to maintain a balance of knowledge, experience and capability.

 Our Nominating Committee will
consider and evaluate any candidate who is properly recommended by shareholders, identified by members of our Board of Directors or our
executive officers, or, at the discretion of our Nominating Committee, an independent search firm. The Nominating Committee will also
consider the requirements of our Amended and Restated Stockholders' Agreement, which entitled Kakaopay to designate one director
and entitled the Gebbia Stockholders (as defined therein) to designate six directors (three of which must be independent), in each case
subject to certain conditions. Stockholders may recommend director candidates for consideration by the Nominating Committee by writing
to our Corporate Secretary at Siebert Financial Corp., 653 Collins Avenue, Miami Beach, FL 33139. A recommendation must be accompanied
by a statement from the candidate that he or she would give favorable consideration to serving on our Board of Directors and should include
sufficient biographical and other information concerning the candidate and his or her qualifications to permit the committee to make an
informed decision as to whether further consideration of the candidate would be warranted.

 Indemnification of Officers and Directors

 We indemnify our executive
officers and directors to the extent permitted by applicable law against liabilities incurred as a result of their service to us and against
liabilities incurred as a result of their service as directors of other corporations when serving at our request. We have a director's
and officer's liability insurance policy, underwritten by American International Group, Inc. As to reimbursements by the insurer
of our indemnification expenses, the policy has a $250,000 deductible; there is no deductible for covered liabilities of individual directors
and officers.

 Annual Shareholders Meeting Attendance Policy

 It is the policy of our Board
of Directors that all of our directors are strongly encouraged to attend each annual shareholder meeting. Six directors attended the last
held annual meeting of shareholders of the Company.

 Code of Ethics

 We have adopted a Code of
Ethics for Senior Financial Officers applicable to our Chief Executive Officer, Chief Financial Officer, Treasurer, Controller, Principal
Accounting Officer, and any of our other employees performing similar functions. A copy of the Code of Ethics for Senior Financial Officers
is available on our website at www.siebert.com/investor-relation/shareholder-information.

 Board Leadership Structure and Board of
Directors

 The Board of Directors believes
that all of the directors will continue to participate in the full range of the Board of Director's responsibilities with respect
to its oversight of the Company's management.

 The Board of Directors intends
to hold at least four regular meetings each year to consider and address matters involving the Company. The Board of Directors also may
hold special meetings to address matters arising between regular meetings. These meetings may take place in person or by telephone. The
independent directors also regularly meet in executive sessions outside the presence of management. The Board of Directors has access
to legal counsel for consultation concerning any issues that may occur during or between regularly scheduled Board meetings. As discussed
above, the Board has established an Audit Committee, a Compensation Committee and a Nominating Committee to assist the Board in performing
its oversight responsibilities.

 Board of Directors' Role in Risk Oversight

 Consistent with its responsibility
for oversight of the Company, the Board of Directors, among other things, oversees risk management of the Company's business affairs
directly and through the committee structure that it has established. The principal risks associated with the Company are risks related
to securities market volatility and the securities industry, lower price levels in the securities markets, intense competition in the
brokerage industry, extensive government regulation, net capital requirements, customers' failure to pay, an increase in volume
on our systems or other events which could cause them to malfunction, reliance on information processing and communications systems, continuing
changes in technology, dependence on the ability to attract and retain key personnel, the ability of our principal shareholder to control
many key decisions, and there may be a limited public market for our common stock, among other risks and uncertainties detailed in under
Part I, Item 1A - Risk Factors of this Report as well as in our filings with the SEC.

 The Board of Directors'
role in the Company's risk oversight process includes regular reports from senior management on areas of material risk to the Company,
including operational, financial, legal, regulatory, strategic and reputational risks. The full Board of Directors (or the appropriate
committee) receives these reports from management to identify and discuss such risks.

 The Board of Directors periodically
reviews with management its strategies, techniques, policies and procedures designed to manage these risks. Under the overall supervision
of the Board of Directors, management has implemented a variety of processes, procedures and controls to address these risks.

 The Board of Directors requires
management to report to the full Board of Directors on a variety of matters at regular meetings of the Board of Directors and on an as-needed
basis, including the performance and operations of the Company and other matters relating to risk management. The Audit Committee also
receives reports from the Company's independent registered public accounting firm on internal control and financial reporting matters.
These reviews are conducted in conjunction with the Board of Directors' risk oversight function and enable the Board of Directors
to review and assess any material risks facing the Company.

 Compensation Committee
Interlocks and Insider Participation

 No
member of the Compensation Committee during 2024 had a relationship that requires disclosure as a Compensation Committee interlock.

 Family Relationships

 Mrs. Gebbia, our director,
is the spouse of Mr. Gebbia, our Chief Executive Officer and Chairman of the Board of Directors. Except as disclosed, there are no family
relationships between or among any of our directors, executive officers and incoming directors or executive officers.

 Insider Trading Policy; Employee, Officer and
Director Hedging and 10b5-1 Plans

 We
have adopted an insider trading policy governing the purchase, sale and/or other dispositions of the Company's securities by its
directors, officers and employees, or by the Company itself, that we believe is reasonably designed to promote compliance with insider
trading laws, rules and regulations and the listing rules of Nasdaq. The Company's Insider Trading Policy is filed as Exhibit 19.1
to this Report.

 Our
insider trading policy strongly discourages our employees (including officers) or directors, or any of their designees, to purchase financial
instruments (including prepaid variable forward contracts, equity swaps, collars, and exchange funds), or otherwise engage in transactions,
that hedge or offset, or are designed to hedge or offset, any decrease in the market value of the Company's equity securities.

 In
June 2023, Gloria E. Gebbia, Charles A. Zabatta, Francis V. Cuttita, and Andrew H. Reich of the Company adopted Rule 10b5-1 trading arrangements
for the potential sale of up to 920,000 shares of our common stock, in the aggregate, subject to certain conditions. The expiration date
of these 10b5-1 trading arrangements is May 16, 2025. The trading arrangement is intended to satisfy the affirmative defense of Rule 10b5–1(c).

 Clawback Policy

 We
have a compensation recovery policy designed to comply with the mandatory compensation "clawback" requirements under Nasdaq
rules. Under the policy, in the event of certain accounting restatements, we will be required to recover erroneously received incentive-based
compensation from our executive officers representing the excess of the amount actually received over the amount that would have been
received had the financial statements been correct in the first instance. The Compensation Committee has discretion to make certain exceptions
to the clawback requirements (when permitted by Nasdaq rules) and ultimately determine whether any adjustment will be made.

 Compliance with Section 16(a) of the Exchange
Act

 Section 16(a) of the Exchange
Act requires our executive officers and directors and persons who beneficially own more than 10% of our common stock to file initial reports
of ownership and reports of changes in ownership with the SEC. These executive officers, directors and shareholders are required by the
SEC to furnish us with copies of all forms they file pursuant to Section 16(a).

 Based upon a review of Section
16(a) forms furnished to the Company, the Company believes that all applicable Section 16(a) filing requirements were met during the year
ended December 31, 2024, except as set forth below:

 Delinquent Section 16(a) Reports

 On March 5, 2025, John M.
Gebbia, a member of a group that beneficially owns over 10% of the Company's outstanding shares of common stock, reported on Form
4 the disposition of 1,000 shares. Mr. Gebbia's Form 4 was filed late due to an inadvertent mistake.

 Advisors to the Company

 Senior Advisors

 John M. Gebbia and Richard
Gebbia, sons of Gloria E. Gebbia and John J. Gebbia, are Co-CEO's of MSCO and serve as Registered Principals and associated persons
of MSCO. Before the close of the acquisition of StockCross, they were also serving as executive officers and directors of StockCross.
Both Richard Gebbia and John M. Gebbia have extensive experience in the securities industry and work with MSCO and senior management of
the Company to identify cost saving opportunities and improvements to the Company's business.

 John M. Gebbia has been in
the brokerage industry in various capacities since 1990. Mr. Gebbia was the President and CEO of Kennedy Cabot & Co., from 1992 to
1997 when it was acquired by Toronto Dominion Bank. Thereafter he was active with various Gebbia family businesses. From 2007 to 2020,
Mr. Gebbia was associated with StockCross, most recently as a Director and its Executive Vice President.

 Richard Gebbia has been in
the brokerage industry since 1993. From 2007 to 2020, Mr. Gebbia was associated with StockCross in various capacities. Mr. Gebbia was
the CEO and a Director of StockCross.

 David Gebbia has been in the
brokerage industry since 1993. Mr. Gebbia is currently the President of the Company's insurance subsidiary, PW.

 ITEM 11. EXECUTIVE
COMPENSATION

 Summary Compensation Table

 The following table presents
the annual compensation paid to or earned by our current named executive officers during the years ended December 31, 2024 and 2023, respectively.

 Name and Principal Position

 Year

 Salary ($)

 Bonus ($)

 Stock Awards ($)

 Option Awards ($)

 Non-Equity Incentive Plan Compensation ($)

 Non-Qualified Deferred Compensation Earnings ($)

 All Other Compensation ($) (3)

 Totals ($)

 John J. Gebbia (1)

 2024

 $
 840,000

 $
 350,000

 —

 —

 —

 —

 $

 $

 Chief Executive Officer, Director and Chairman

 2023

 $
 292,000

 $
 200,000

 —

 —

 —

 —

 $

 $

 Andrew H. Reich (2)

 2024

 $
 272,000

 $
 190,000

 —

 —

 —

 —

 $

 $

 Executive Vice President, Chief Operating Officer, Chief Financial Officer, Director and Secretary

 2023

 $
 250,000

 $
 181,000

 —

 —

 —

 —

 $

 $

 (1)
 Represents the dollar amount recognized for consolidated
financial statement reporting in accordance with Topic 718. Mr. Gebbia was named to the position of Chief Executive Officer effective
May 24, 2023.

 (2)
 Represents the dollar amount recognized for consolidated
financial statement reporting in accordance with Topic 718. Mr. Reich was named to the positions of Executive Vice President, Chief
Operating Officer and Chief Financial Officer effective December 16, 2016.

 (3)
 "All other compensation" for Mr. Gebbia and Mr.
Reich is other compensation for services as a member of our Board of Directors for the years ended December 31, 2024 and 2023, respectively.

 Equity Incentive Plan

 The purpose of the Siebert
Financial Corp. 2021 Equity Incentive Plan (the "Plan") is to (a) enable the Company to attract and retain the types of employees,
directors and other service providers who will contribute to the Company's long term success; (b) provide incentives that align
the interests of the participants with those of the shareholders of the Company; and (c) promote the success of the Company's business.

 One or more committees (each,
a "Committee") appointed by the Board of Directors (or its Compensation Committee) will administer the Plan. Unless the Board
of Directors provides otherwise, the Compensation Committee will be the Committee. The Board of Directors may also at any time terminate
the functions of the Committee and reassume all powers and authority previously delegated to the Committee. Except as otherwise determined
by the Board of Directors, the Committee shall consist solely of two or more directors who qualify as "non-employee directors"
under Rule 16b-3 of the Exchange Act.

 Subject to the terms of the
Plan, the Committee has the sole discretion to select the employees, directors and other service providers who will receive awards, determine
the terms and conditions of awards and interpret the provisions of the Plan and outstanding awards. The Committee may delegate any part
of its authority and powers under the Plan to one or more directors or executive officers of the Company; provided, however, that the
Committee may not delegate its authority and powers with respect to awards granted to our executive officers and directors.

 The Plan permits the grant
of the following types of incentive awards: (1) stock options (which can be either "incentive stock options," as defined in
Section 422 of the Internal Revenue Code of 1986, as amended (the "Code") or nonqualified stock options); (2) stock appreciation
rights ("SARs"); (3) restricted stock; (4) restricted stock units; (5) performance shares or units; (6) other equity-based
awards; and (7) cash awards. The vesting of equity awards can be based on "continuous service" (as defined in the Plan), achievement
of one or more performance criteria, or a combination of continuous service and achievement of performance criteria.

 The Plan has key features
which reflect a broad range of compensation and commonly viewed governance best practices, including the following provisions:

 Prohibition against granting discounted options or SARs;

 Requiring shareholder approval before repricing underwater
options or SARs;

 Prohibition against dividends or dividend equivalents on unearned
restricted stock, restricted stock units, performance shares or units; and

 No authority to allow dividend equivalents for options or
SARs.

 Outstanding Equity Awards as of December 31,
2024

 As of December 31, 2024, the
Company had no outstanding equity awards to named executive officers.

 Option Agreements

 As of December 31, 2024 and
2023, we had no option agreements with our named executive officers.

 Employment Agreements

 We are not a party to an employment
agreement with any named executive officer. All of our named executive officers are employees at will.

 Pay Versus Performance

 As required by Section 953(a) of
the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, and Item 402(v) of Regulation S-K,
which was adopted by the SEC in 2022, the Company is providing the following information regarding the relationship between "compensation
actually paid" ("CAP") to our principal executive officer ("PEO"), former principal executive officer ("Former
PEO") and non-PEO named executive officer ("NEO") and certain financial performance of the Company for the fiscal years
listed below.

 John J. Gebbia - PEO

 Andrew H. Reich – Former PEO

 Non-PEO NEO

 Value of Initial Fixed $100

 Year

 Summary Compensation Table Total for PEO (1)

 Compensation Actually Paid to PEO (3)

 Summary Compensation Table Total for Former PEO (1)

 Compensation Actually Paid to Former PEO (3)

 Average Summary Compensation Table Total for Non-PEO NEO (1)

 Average Compensation Actually Paid to Non-PEO NEO (4)

 Investment Based On Total Shareholder Return ("TSR") (5)

 Net Income / (Loss) thousands (6)

 2024

 $

 $

 $

 $
 -

 $

 $

 $
 37.93

 $
 13,286

 2023

 $

 $

 $
 230,000

 $
 230,000

 $
 321,000

 $
 321,000

 $
 (27.59
)

 $
 7,826

 2022

 $
 282,000

 $
 250,000

 $
 -

 $
 -

 $
 (2
)

 $
 (2
)

 $
 (41.38
)

 $
 (1,990
)

 (1)

 Represents the amounts of total compensation reported for our PEO, Former PEO and Non-PEO NEO during each corresponding year in the "Total" column of the Summary Compensation Table above.

 (2)

 Andrew H. Reich was our PEO for the fiscal year ended December 31, 2022, and until May 24, 2023, upon appointment of Mr. Gebbia as PEO. There were no other NEOs for the year ended December 31, 2022, and only Andrew H. Reich during the year ended December 31, 2024 and 2023.

 (3)
 Represents the amount of "compensation actually paid"
to our PEO and Former PEO, respectively, as computed in accordance with Item 402(v) of Regulation S-K, with the following adjustments:

 Year

 Reported

 Summary

 Table
 Total

 for John J.

 Gebbia

Award

 Adjustments (b)

 Actually

 Paid to John J.

 Gebbia

 2024

 $

 $
 —

 $

 2023

 $

 $
 —

 $

 2022

 $
 —

 $
 —

 $
 —

 Year

 Reported

 Summary

 Table
 Total

 for Andrew H.

 Reich

 Award

 Adjustments (b)

 Actually Paid

 to Andrew H.

 Reich

 2024

 $

 $
 —

 $

 2023

 $

 $
 —

 $

 2022

 $
 282,000

 $
 (32,000
)

 $
 250,000

 (b)

 The equity award adjustments for each applicable year include the addition (or subtraction, as applicable) of the following: (i) the year-end fair value of any equity awards granted in the applicable year that are outstanding and unvested as of the end of the year; (ii) the amount of change as of the end of the applicable year (from the end of the prior fiscal year) in fair value of any awards granted in prior years that are outstanding and unvested as of the end of the applicable year; (iii) for awards that are granted and vest in same applicable year, the fair value as of the vesting date; (iv) for awards granted in prior years that vest in the applicable year, the amount equal to the change as of the vesting date (from the end of the prior fiscal year) in fair value; (v) for awards granted in prior years that are determined to fail to meet the applicable vesting conditions during the applicable year, a deduction for the amount equal to the fair value at the end of the prior fiscal year; and (vi) the dollar value of any dividends or other earnings paid on stock or option awards in the applicable year prior to the vesting date that are not otherwise reflected in the fair value of such award or included in any other component of total compensation for the applicable year. The valuation assumptions used to calculate fair values did not materially differ from those disclosed at the time of grant.

 (4)

 Represents the average amount of "compensation actually paid" to the Non-PEO NEO, as computed in accordance with Item 402(v) of Regulation S-K. The dollar amounts do not reflect the actual average compensation earned or paid to the Non-PEO NEOs during the applicable year. In accordance with the requirements of Item 402(v) of Regulation S-K, the following adjustments were made to average total compensation for the Non-PEO NEO for each applicable year:

 Year

 Reported
 Summary
 Tale Total

 for Andrew H.

 Reich

 Award

 Adjustments (b)

 Actually Paid

 to Andrew H.

 Reich

 2024

 $

 $
 —

 $

 2023

 $

 $
 —

 $

 2022

 $
 —

 $
 —

 $
 —

 (5)

 TSR is cumulative
for the measurement periods beginning on December 31, 2021 and ending on December 31 of each of 2024, 2023 and 2022, respectively, calculated
as the yearly percentage change in cumulative total shareholder return based on a deemed fixed investment of $100 at market close on
December 31, 2021. No dividends were paid in 2024, 2023 or 2022.

 (6)

 The dollar amounts reported represent the amount of net income/ (loss) reflected in our consolidated audited financial statements for the applicable years.

 The objectives of our executive compensation program
are (1) to enhance our long-term value by driving growth and profitability consistent with our board-approved annual financial and long-term
strategic plans, (2) to assist us in attracting and retaining high quality talent, (3) to reward past performance and motivate future
performance, and (4) to align executive officers' long-term interests with those of our shareholders. While we do not utilize a
set formula for allocating compensation among the elements of total compensation, our compensation program is designed to reward performance
by tying a substantial portion of each executive officer's total potential compensation to individual performance and our overall
performance. Key factors include the executive officer's performance; the nature, scope and level of the executive officer's
responsibilities; and the executive officer's contribution to our overall financial results. Our approach to compensation complements
our practices of real-time risk assessment and daily measurement of financial performance in the various parts of our businesses, which
also act as disincentives to excessive risk-taking. The compensation actually paid to our PEO and Former PEO and the average amount of
compensation actually paid to or non-PEO NEOs during the periods presented are not directly correlated with TSR as they are influenced
by numerous factors including, but not limited to, the timing of new grant issuances and award vesting, NEO mix, share price volatility
during the fiscal year, our mix of performance metrics and other factors.

 DIRECTOR COMPENSATION

 The table below discloses
the cash, equity awards, and other compensation earned, paid, or awarded, as the case may be, to each of our directors during the year
ended December 31, 2024 which is payable quarterly, plus reimbursements for reasonable travel expenses and out-of-pocket costs incurred
on behalf of the Company.

 Mr. Gebbia and Mr. Reich each
received a total of $120,000 for their service as a member of our Board of Directors during the year ended December 31, 2024. Mr. Gebbia
and Mr. Reich's total compensation for service as an employee and as a member of our Board of Directors is presented under the heading
"Summary Compensation Table" above.

 Name

 Fees Earned or Paid in Cash

 Stock Awards

 Option Awards

 Non-Equity Incentive Plan Compensation

 Nonqualified Deferred Compensation Earnings

 All Other Compensation

 Total

 Gloria E. Gebbia

 $

 —

 —

 —

 —

 —

 $

 $

 —

 —

 —

 —

 —

 $

 $

 —

 —

 —

 —

 —

 $

 $
 130,000

 —

 —

 —

 —

 —

 $
 130,000

 Charles Zabatta

 $
 150,000

 —

 —

 —

 —

 —

 $
 150,000

 Jerry M. Schneider

 $
 130,000

 —

 —

 —

 —

 —

 $
 130,000

 Hocheol Shin

 $
 —

 —

 —

 —

 —

 —

 $
 —

 ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

 The following table lists
share ownership of our common stock as of March 5, 2025. The information includes beneficial ownership by each of our directors and the
named executive officers, all directors and executive officers as a group and beneficial owners known by our management to hold at least
5% of our common stock. Except as indicated in footnotes to this table, we believe that the shareholders named in this table have sole
voting and investment power with respect to all shares of common stock shown to be beneficially owned by them based on information provided
to us by these shareholders. Percentage of ownership is based on 40,432,936 shares of common stock outstanding as of March 5, 2025.

 Name and Address of Beneficial Owner (1)

 Shares of Common Stock

 Percent of Class (Rounded)

 Named Executive Officers and Directors

 Gloria E. Gebbia / John J. Gebbia (2) (6)

 16,959,323

 %

 Andrew H. Reich (8)

 748,238

 %

 Charles Zabatta (3)

 550,439

 %

 187,773

 %

 Jerry M. Schneider

 3,000

 *

 Hocheol Shin (7)

 —

 *

 Directors and executive officers as a group (7 persons)

 18,448,773

 %

 Other Shareholders with 5% or More

 Kakaopay (9)

 8,075,607

 %

 15F, Tower B, 166 Pangyoyeok-ro,

 Bundang-gu, Seongnam-si,

 Gyeonggi-do, Republic of Korea 13529

 Kimberly Gebbia (4) (6)

 3,439,400

 %

 653 Collins Ave

 Miami, FL 33139

 John M. Gebbia (5) (6)

 2,214,891

 %

 300 Vesey Street

 New York, NY 10282

 *
 Less than 1% of outstanding shares as of March 5, 2025.

 (1)
 Unless otherwise indicated, the business address of each
individual is c/o Siebert Financial Corp., 653 Collins Avenue, Miami Beach, FL 33139.

 (2)
 Gloria E. Gebbia and John J. Gebbia are husband and wife.
Includes 9,715,714 shares of our common stock owned by Gloria E. Gebbia, 3,439,400 shares owned by Kimberly Gebbia, Richard Gebbia, and
the children of Richard and Kimberly Gebbia, 2,214,891 shares owned by John M. Gebbia and the children of John M. Gebbia, and 1,589,318
shares owned by David J. Gebbia and the children of David J. Gebbia.

 (3)
 Includes 450,439 shares owned by Charles Zabatta's
wife.

 (4)
 Includes 588,535 shares owned by the husband of Kimberly
Gebbia, Richard Gebbia, and 261,273 shares owned by the children of Richard and Kimberly Gebbia.

 (5)
 Includes 190,000 shares owned by the children of John M.
Gebbia.

 (6)
 Gloria E. Gebbia, John M. Gebbia, Richard Gebbia, David Gebbia,
and Kimberly Gebbia are parties to that certain Amended and Restated Joint Filing and Group Agreement, dated as of January 10, 2022 (the
"Group Agreement"), pursuant to which the foregoing Gebbia family members agreed to form a group for the purpose of taking
joint actions and such actions relating to their voting rights regarding securities of the Company necessary or advisable to achieve
the foregoing. The Group Agreement is attached to the amended Schedule 13D, filed on January 13, 2022, as Exhibit 99.1.

 (7)
 Hocheol Shin was designated by Kakaopay as a director-nominee
pursuant to that certain Amended and Restated Stockholders' Agreement dated December 19, 2023, among Kakaopay, the Company, the
Gebbia Stockholders (as defined therein), and John J. Gebbia (in his individual capacity and as representative of the Gebbia Stockholders).

 (8)
 Includes 28,000 shares owned by the children of Andrew H.
Reich.

 (9)
 Based solely on a Schedule 13D filed with the SEC on May
30, 2023, by Kakaopay and Kakao Corporation ("Kakao"). In the filing, Kakaopay and Kakao reported having shared voting power
over all 8,075,607 shares.

 Equity Compensation Plan Information

 The below table presents
information related to our equity compensation plan under which our securities are authorized for issuance as of December 31, 2024.

 Plan Category

 Number of
 securities to be
 issued upon
 exercise of
 outstanding
 options,
 warrants and
 rights

 Weighted-
 average
 exercise price
 of outstanding
 options,
 warrants and
 rights

 Number of
 securities
 remaining
 available for
 future issuance
 under equity
 compensation
 plans (excluding
 securities
 reflected in
 column (a))

 (a)

 (b)

 (c)

 Equity compensation plans approved by security holders

 —

 NA

 2,214,000

 Equity compensation plans not approved by security holders

 —

 NA

 NA

 Total

 —

 NA

 2,214,000

 ITEM 13. CERTAIN RELATIONSHIPS AND RELATED
TRANSACTIONS, AND DIRECTOR INDEPENDENCE

 Review and Approval of Related Party Transactions

 As set forth in our Amended
and Restated Audit Committee Charter, the Audit Committee is responsible for reviewing and approving all related party transactions.

 Our Code of Ethics for Senior
Financial Officers, applicable to our Chief Executive Officer, Chief Financial Officer, Controller, Treasurer, Principal Accounting Officer
and other employees performing similar functions, provides that our Senior Financial Officers should endeavor to avoid any actual or potential
conflict of interest between their personal and professional relationships and requires them to promptly report and disclose all material
facts relating to any such relationships or financial interests which give rise, directly or indirectly, to an actual or potential conflict
of interest to the Audit Committee. The Code of Ethics also provides that no Senior Financial Officer should knowingly become involved
in any actual or potential conflict of interest without the relationship or financial interest having been approved by the Audit Committee.
Our Code of Ethics does not specify the standards that the Audit Committee would apply to a request for a waiver of this policy.

 Related Party Transactions

 Refer to Note 24 – Related
Party Disclosures for further detail on our related party transactions.

 Director Independence

 See "Corporate Governance"
under Item 10 in this Report for information on director independence.

 ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

 Since the second quarter of
2024, Crowe LLP ("Crowe") has served as our independent registered public accounting firm. Prior to the second quarter of
2024, Baker Tilly US, LLP ("Baker Tilly") served as our independent registered public accounting firm.

 Audit and Tax Fees

 Our Audit Committee has determined
that the services described below that were rendered by Crowe and Baker Tilly are compatible with the maintenance of Crowe and Baker Tilly's
independence from our management.

 Audit Fees

 The aggregate fees billed
by Crowe for professional services rendered for the 2024 audit of our annual consolidated
financial statements and reviews of our quarterly consolidated financial statements were
$825,000. The aggregate fees billed by Baker Tilly for professional services rendered for the 2024 reviews of our quarterly consolidated
financial statements were $67,000. The aggregate fees billed by Baker Tilly for professional services rendered for the 2023 audit of our
annual consolidated financial statements and reviews of our quarterly consolidated
financial statements were $407,000.

 Audit-Related Fees

 We had no fees billed by Crowe
for assurance and related services reasonably related to the performance of the audit or review of consolidated
financial statements for the years ended December 31, 2024. We had no fees billed by Baker Tilly for assurance and related services reasonably
related to the performance of the audit or review of consolidated financial statements for
the years ended December 31, 2024 and 2023.

 Tax Fees

 We had no tax fees billed
by Crowe for tax compliance, tax advice, and tax planning for the years ended December 31, 2024. We had no tax fees billed by Baker Tilly
for tax compliance, tax advice, and tax planning for the years ended December 31, 2024 and 2023.

 All Other Fees

 We had no other fees billed
by Crowe for tax compliance, tax advice, and tax planning for the years ended December 31, 2024. We had no other fees billed by Baker
Tilly for tax compliance, tax advice, and tax planning for the years ended December 31, 2024 and 2023.

 Pre-Approval Policy

 The Audit Committee pre-approves
all audit and non-audit services provided by our independent auditors prior to the engagement of the independent auditors with respect
to such services. With respect to audit services and permissible non-audit services not previously approved, the Audit Committee has authorized
the Chairman of the Audit Committee to approve such audit services and permissible non-audit services, provided the Chairman informs the
Audit Committee of such approval at the next regularly scheduled meeting. All "Audit-Related Fees," "Tax Fees"
and "All Other Fees" set forth above were pre-approved by the Audit Committee in accordance with its pre-approval policy.

 Audit Committee Report to Shareholders

 The Audit Committee has reviewed
and discussed with management the audited consolidated financial statements for the fiscal
years ended December 31, 2024 and 2023. The Audit Committee has also discussed with our independent registered public accounting firm
the matters required to be discussed by Auditing Standards No. 16, adopted by the PCAOB (United States) regarding, "Communications
with Audit Committees," including our critical accounting policies and our interests, if any, in "off-balance sheet"
entities. Additionally, the Audit Committee has received the written disclosures and representations from the independent registered public
accounting firm required by applicable requirements of the PCAOB (United States) regarding "Communication with Audit Committees
Concerning Independence."

 Based on the review and discussions
referred to within this report, the Audit Committee recommended to the Board of Directors that the audited consolidated
financial statements for the fiscal years ended December 31, 2024 and 2023 be included in Siebert Financial Corp.'s Annual Report
on Form 10-K for filing with the SEC.

 Audit Committee,

 Jerry M. Schneider, CPA, Chairman

 Charles Zabatta

 PART
IV

 ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

 The exhibits required by Item 601 of Regulation
S-K filed as part of, or incorporated by reference in, this Annual Report are listed in the accompanying Exhibit Index.

 (a)
 The following documents are filed as part of this report:

 1.
 Consolidated Financial Statements

 The consolidated financial statements for the years
ended December 31, 2024 and 2023 commence on page 31 of this Report.

 2.
 Consolidated Financial Statement Schedules

 None.

 3.
 Exhibits

 The exhibits listed in the following Exhibit Index
are filed or incorporated by reference as part of this Report.

 EXHIBIT INDEX

 Exhibit No.

 Description Of Document

 3.1

 Certificate of Incorporation of Siebert Financial Corp. (formerly known as J. Michaels, Inc..) originally filed on April 9, 1934, as amended and restated to date (incorporated by reference to the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 1997).

 3.1(a)

 Certificate of Amendment to Certificate of Incorporation of Siebert Financial Corp., as amended and restated, filed February 2, 2020 (incorporated by reference to the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2019

 3.2

 By-laws of Siebert Financial Corp. (incorporated by reference to the Company's Registration Statement on Form S-1 (File No. 333-49843) filed on April 10, 1998).

 4.1

 Description of Registrant's Securities (incorporated by reference to Exhibit 4.0 to the Company's Annual Report on Form 10-K filed on March 30, 2022).

 4.2*

 Siebert Financial Corp. 2021 Equity Incentive Plan (incorporated by reference to Exhibit 4.1 to the Company's Annual Report on Form 10-K filed on March 30, 2022).

 10.1

 Consent and Waiver dated as of December 16, 2016 by and among Siebert Cisneros Shank Financial, LLC, Siebert Cisneros Shank & Co. L.L.C. and Siebert Financial Corp. (incorporated by reference to Exhibit 10.3 to the Company's Annual Report on Form 10-K filed on April 6, 2017).

 10.2

 Fully Disclosed Clearing Agreement, by and between NFS LLC and Muriel Siebert & Co., Inc. dated May 5, 2010 (incorporated by reference to Exhibit 10.1 to the Company's Quarterly Report on Form 10-Q filed on August 16, 2010).

 10.3

 Common Stock Purchase Agreement, dated as of January 31, 2021, between Siebert Financial Corp. and OpenHand Holdings, Inc. (incorporated by reference to Exhibit 10.15 to the Company's Quarterly Report on Form 10-Q filed on May 17, 2021).

 10.4

 Amendment to Fully Disclosed Clearing Agreement, dated as of August 1, 2021, by and between Muriel Siebert & Co., Inc. and National Financial Services LLC. (incorporated by reference to Exhibit 10.16 to the Company's Quarterly Report on Form 10-Q filed on November 15, 2021).

 10.5

 Guaranty Agreement, dated as of August 1, 2021, between Siebert Financial Corp. and National Financial Services LLC (incorporated by reference to Exhibit 10.17 to the Company's Quarterly Report on Form 10-Q filed on November 15, 2021).

 10.6

 Amendment No. 1 to Common Stock Purchase Agreement, dated as of August 18, 2021, between Siebert Financial Corp. and OpenHand Holdings, Inc. (incorporated by reference to Exhibit 10.18 to the Company's Quarterly Report on Form 10-Q filed on November 15, 2021).

 10.7

 Purchase Agreement dated as of December 30, 2021, for 653 Collins Ave, Miami Beach, FL, between Siebert Financial Corp. and City National Bank of Florida, a national banking association, as trustee under the provisions of a certain Trust Agreement, dated 22nd day of March, 1993 (incorporated by reference to Exhibit 10.20 to the Company's Current Report on Form 8-K filed on January 5, 2022).

 10.8

 Promissory Note and Loan and Security Agreement, dated as of December 30, 2021, between East West Bank and Siebert Financial Corp. (incorporated by reference to Exhibit 10.22 to the Company's Current Report on Form 8-K filed on January 5, 2022).

 10.9

 Capital on DemandTM Sales Agreement, dated May 27, 2022, by and between Siebert Financial Corp. and JonesTrading Institutional Services LLC. (incorporated by reference to Exhibit 10.25 to the Company's Current Report on Form 8-K filed on May 27, 2022).

 10. 10

 Registration Rights and Lock-Up Agreement (incorporated by reference to Exhibit 10.39 to the Company's Current Report on Form 8-K dated May 3, 2023).

 10.11

 Share Redemption Agreement, dated July 10, 2023, by and among Cynthia DiBartolo, Siebert Financial Corp, and Tigress Holdings, LLC (incorporated by reference to Exhibit 10.40 to the Company's Current Report on Form 8-K dated July 14, 2023).

 10.12

 Termination and Settlement Agreement, dated December 19, 2023 (incorporated by reference to Exhibit 10.41 to the Company's Current Report on Form 8-K dated December 20, 2023).

 10.13

 Amended and Restated Stockholders' Agreement, dated December 19, 2023 (incorporated by reference to Exhibit 10.42 to the Company's Current Report on Form 8-K dated December 20, 2023).

 10.14

 Purchase Agreement, dated January 18, 2024 (incorporated by reference to Exhibit 10.43 to the Company's Current Report on Form 8-K dated January 24, 2024).

 10.15

 East West Loan and Security Agreement, dated July 29, 2024 (incorporated by reference to Exhibit 10.44 to the Company's Current Report on Form 8-K (File No. 000-05703) filed on August 20, 2024).

 10.16

 East West Revolver Note Agreement, dated July 29, 2024 (incorporated by reference to Exhibit 10.45 to the Company's Current Report on Form 8-K (File No. 000-05703) filed on August 20, 2024).

 10.17

 Continuing Guaranty, dated July 29, 2024 (incorporated by reference to Exhibit 10.46 to the Company's Current Report on Form 8-K (File No. 000-05703) filed on August 20, 2024).

 10.18

 Credit Agreement, dated November 22, 2024 (incorporated by reference to Exhibit 10.47 to the Company's Current Report on Form 8-K (File No. 000-05703) filed on December 19, 2024).

 10.19

 BMO Bank Revolver Note Agreement, dated November 22, 2024 (incorporated by reference to Exhibit 10.48 to the Company's Current Report on Form 8-K (File No. 000-05703) filed on December 19, 2024).

 10.20

 Parent Guaranty, dated November 22, 2024 (incorporated by reference to Exhibit 10.49 to the Company's Current Report on Form 8-K (File No. 000-05703) filed on December 19, 2024).

 16.1

 Letter from Baker Tilly US, LLP to the Securities and Exchange Commission, dated May 16, 2024 (incorporated by reference to Exhibit 16.1 to the Company's Current Report on Form 8-K (File No. 000-05703) filed on May 16, 2024).

 19.1**

 Insider Trading Policy

 21.1**

 Subsidiaries of the registrant

 23.1**

 Consent of Crowe LLP

 23.2**

 Consent of Baker Tilly US, LLP

 31.1**

 Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

 31.2**

 Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

 32.1**#

 Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant of Section 906 of the Sarbanes-Oxley Act of 2002.

 32.2**#

 Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant of Section 906 of the Sarbanes-Oxley Act of 2002.

 97.1

 Clawback Policy (incorporated by reference to Exhibit 97.1 to the Company's Annual Report on Form 10-K (File No. 000-05703) filed on May 10, 2024).

 101.INS

 101.SCH

 101.CAL

 101.DEF

 101.LAB

 101.PRE

 *
 Management contract or compensatory plan or arrangement.

 **
 Filed herewith

 #
 This certification is deemed not filed for purposes of Section
18 of the Securities Exchange Act of 1934, as amended (Exchange Act), or otherwise subject to the liability of that section, nor
shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act.

 ITEM 16. FORM 10-K SUMMARY

 None.

 SIGNATURES

 Pursuant to the requirements of Section 13 or 15(d)
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.

 SIEBERT FINANCIAL CORP.

 By:

 /s/ John J. Gebbia

 Chief Executive Officer and Chairman

 (Principal executive officer)

 Date:

 By:

 /s/ Andrew H. Reich

 Executive Vice President, Chief Operating Officer, Chief Financial Officer, Secretary and Director (Principal financial and accounting officer)

 Date:

 Pursuant to the requirements of the Securities
Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and
on the dates indicated.

 Name

 Title

 Date

 /s/ John J. Gebbia

 Chief Executive Officer and Chairman (Principal executive

 officer)

 /s/ Andrew H. Reich

 Executive Vice President, Chief Operating Officer and Chief

 Financial Officer, Secretary and Director (Principal financial and accounting officer)

 /s/ Gloria E. Gebbia

 Gloria E. Gebbia

 /s/ Charles Zabatta

 Charles Zabatta

 /s/ Francis V. Cuttita

 /s/ Jerry M. Schneider

 Jerry M. Schneider

 /s/ Hocheol Shin

 Hocheol Shin

 No No Yes Yes Refer to Note 4 – Transaction with Tigress for further detail.

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