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 UNITED STATES

 SECURITIES AND EXCHANGE COMMISSIONS

 Washington, D.C. 20549

 FORM 10-K

 ANNUAL REPORT PURSUANT TO SECTION 13
OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the fiscal year ended December 31, 2024

 or

 TRANSITION REPORT PURSUANT TO SECTION
13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 Commission File No. 333-257323

 Specificity, Inc.

 (Exact name of registrant as specified in its charter)

 Nevada

 85-4017786

 State or other jurisdiction of

 (I.R.S. Employer

 incorporation or organization

 Identification No.)

 8429 Lorraine Rd., Suite 377

 Lakewood Ranch

 34202

 (Address of principal executive offices)

 (Zip Code)

 Registrant's telephone number, including
area code: ( 813) 364-4744

 Securities registered pursuant to Section 12(b)
of the Act:

 Title of each class

 Trading Symbol

 Name of each exchange on which registered

 Common stock

 SPTY

 OTCQB

 Securities registered pursuant to Section 12(g)
of the Exchange Act: None

 Indicate by check mark if the registrant is a well-known seasoned issuer,
as defined in Rule 405 of the Securities Act.

 Yes No

 Indicate by check mark if the registrant is not required to file reports
pursuant to Section 13 or Section 15(d) of the Act.

 Yes No

 Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 Yes No

 Indicate by check mark whether the registrant has submitted electronically
and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation
S-T (Section 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit
and post such files). Yes No

 Indicate by check mark whether the registrant is a large accelerated
filer, an accelerated filer, a non- accelerated filer, or a smaller reporting company. See the definitions of "large accelerated
filer", "accelerated filer", "non-accelerated filer", "smaller reporting company" and "emerging
growth" in Rule 12b-2 of the Exchange Act.

 Large Accelerated filer

 Accelerated filer

 Non-accelerated filer

 Smaller reporting company

 Emerging growth company

 If an emerging growth company, indicate by check mark if the registrant
has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant
to Section 13(a) of the Exchange Act.

 Indicate by check mark whether the registrant has filed a report on
and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section
404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.

 If securities are registered pursuant to Section 12(b) of the Act,
indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to
previously issued financial statements.

 Indicate by check mark whether any of those error corrections are restatements
that required a recovery analysis of incentive-based compensation received by any of the registrant's executive officers during
the relevant recovery period pursuant to §240.10D-1(b).

 Indicate by check mark if disclosure of delinquent filers pursuant
to Item 405 of Regulation S-K (Section 229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant's
Knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. Yes No

 Indicate by check mark whether the registrant is a shell company (as
defined in Rule 12b-2 of the Exchange Act). Yes No

 As of December 31, 2024, the last business day of the Registrant's
most recently completed fiscal year, the market value of our common stock held by non-affiliates was $ 4,551,783.

 The number of shares of the Registrant's common stock, $0.001
par value per share, outstanding as of June 23, 2025 was 13,612,841.

 FORM 10-K

 Page

 Number

 Item 1.

 Business

 Item A.

 Risk Factors

 Item 1B.

 Unresolved Staff Comments

 Item 2.

 Properties

 Item 3.

 Legal Proceedings

 Item 4.

 Mine Safety Disclosures

 Item 5.

 Market for Registrant's Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities

 Item 7.

 Management's Discussion and Analysis of Financial Condition and Results of Operations

 Item 7A.

 Quantitative and Qualitative Disclosure About Market Risk

 Item 8.

 Financial Statements and Supplementary Data

 Item 9.

 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

 Item 9A.

 Controls and Procedures

 Item 9B.

 Other Information

 Item 9C.

 Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

 Item 10.

 Directors and Executive Officers of the Registrant

 Item 11.

 Executive Compensation

 Item 12.

 Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters

 Item 13.

 Certain Relationships and Related Transactions, and Director Independence

 Item 14.

 Principal Accounting Fees and Services

 Item 15.

 Exhibits, Financial Statement Schedules

 Item 16.

 Form 10-K Summary

 Signatures

 FORWARD-LOOKING STATEMENTS

 Certain statements discussed in Item 1 (Business), Item 3 (Legal Proceedings),
Item 7 (Management's Discussion and Analysis of Financial Condition and Results of Operations and elsewhere in this Annual Report
on Form 10-K as well as in other materials and oral statements that the Company releases from time to time to the public constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements concerning
management's expectations, strategic objectives, business prospects, anticipated economic performance and financial condition and
other similar matters involve significant known and unknown risks, uncertainties and other important factors that could cause the actual
results, performance, or achievements of results to differ materially from any future results, performance or achievements discussed or
implied by such forward-looking statements. Such risks, uncertainties and other important factors are discussed and Item 7 Management's
Discussion and Analysis of Financial Condition and Results of Operations. In addition, these statements constitute the Company's
cautionary statements under the Private Securities Litigation Reform Act of 1995. It should be understood that it is not possible to predict
or identify all such factors. Consequently, the following should not be considered to be a complete discussion of all potential risks
or uncertainties. The words "anticipate," "estimate," "expect," "project," "intend,"
"believe," "plan," "target," "forecast" and similar expressions are intended to identify
forward-looking statements. Forward-looking statements speak only as of the date of the document in which they are made. The Company disclaims
any obligation or undertaking to provide any updates or revisions to any forward-looking statement to reflect any change in the Company's
expectations or any change in events, conditions, or circumstances on which the forward-looking statement is based. It is advisable, however,
to consult any further disclosures the Company makes on related subjects in its Annual Reports on Form 10-K and Current Reports on Form
8-K filed with the Securities and Exchange Commission (the "SEC").

 Emerging Growth Company Status

 We are an "emerging growth company," as defined in the
Jumpstart Our Business Startups Act enacted in April 2012, and, for as long as we continue to be an "emerging growth company,"
we may choose to take advantage of exemptions from various reporting requirements applicable to other public companies including, but
not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act of 2002,
reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the
requirements of holding a nonbinding advisory vote on executive compensation and stockholder approval of any golden parachute payments
not previously approved. We will remain an "emerging growth company" until the earliest of (i) the last day of the fiscal
year in which we have total annual gross revenues of $1 billion or more; (ii) the last day of the fiscal year following the fifth anniversary
of the date of an initial public offering of our equity securities; (iii) the date on which we have issued more than $1 billion in non-convertible
debt during the prior three year period; and (iv) the date on which we are deemed to be a "large accelerated filer."

 Item 1. Business

 Company Overview

 Specificity, Inc. (hereinafter the "Company", "we",
"our", "us") was incorporated in the State of Nevada on November 25, 2020 ("Inception"). The Company's
principal headquarters is located at 8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL 34202. Our telephone number is (813) 364-4744.

 At our core we are a full service digital marketing firm that delivers
cutting-edge marketing solutions to identify and market in real-time to potential customers who are actively in the buying cycle. Our
digital marketing solutions focus on Business to Business ("B2B") and Business to Consumer ("B2C") markets and
give small and medium sized businesses ("SMBs") a fair chance to capture online traffic. Our underlying technology solution
utilizes BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences, effectively eliminating bot traffic and ad waste and produces
real-time messaging opportunities to reach target audiences more efficiently than broad based market messaging platforms. We also implement
intuitive ad sequencing, audience ID technology, Artificial Intelligence ("AI") integration, saturation modeling, conversion
funneling, Customer Relationship Management ("CRM") integration, traffic resolution, and comprehensive analytics reporting.

 Our digital marketing capabilities were acquired through organic development
in-house and through our efforts as a tech incubator and early adopter of innovative marketing tools. Currently, our operations are focused
on 3 service offerings within our single segment business.

 1.
 Tradigital Partners - White-Label Digital Marketing Solutions for Ad Agencies. Tradigital Partners is a specialized white-label
digital marketing service designed exclusively for advertising agencies to partner their traditional campaigns with digital. This solution
allows agencies to expand their service offerings by providing cutting-edge digital marketing solutions under their own brand, without
the need for in-house expertise or infrastructure.

 Key Features & Benefits:

 Seamless White-Label Integration: Agencies can deliver top-tier digital
marketing services without investing in additional personnel or technology.

 Advanced Data & Targeting Capabilities: Provides agencies with
access to behavior-based audience targeting and real-time data to optimize client campaigns.

 Scalability & Customization: Services can be tailored to fit agency-specific
needs, allowing for a flexible, on-demand partnership model.

 Comprehensive Support & Training: Ensures agencies and their teams
are fully equipped to leverage the platform for client success.

 Tradigital Partners empowers ad agencies to compete in an
increasingly digital world by offering best-in-class solutions without the overhead or complexity of developing them in-house.

 2.
 Put-Thru - Enterprise-Grade Digital Marketing, Scaled for SMBs. Put-Thru is a digital marketing tech stack designed specifically
for small and medium-sized businesses (SMBs). Unlike enterprise-level marketing platforms that require significant investment and expertise,
Put-Thru delivers powerful digital advertising solutions at an affordable price point, helping SMBs compete with larger brands.

 Key Features & Benefits:

 Cost-Effective Ad Tech: Offers sophisticated digital marketing tools
at a fraction of the cost of traditional enterprise solutions.

 Behavior-Based Targeting: Uses real-time consumer behavior data to
improve ad efficiency and minimize wasted spend.

 Simple & Scalable: Provides small businesses with a user-friendly
platform that can scale as they grow.

 Omnichannel Marketing Solutions: Integrates with multiple advertising
channels, including social media, search, and display networks.

 Put-Thru democratizes digital marketing by making high-quality,
data-driven advertising accessible to SMBs, ensuring they reach the right audience without overspending.

 3.
 PickPocket - DIY Digital Marketing Platform for Small Business Owners. Pick Pocket is a do-it-yourself (DIY) digital marketing
platform built for small business owners who want to take control of their advertising efforts while cutting out the waste of audiences
that don't make sense for their product or service. Designed for businesses with annual revenues between $500,000 and $5 million, Pick
Pocket leverages behavior-based ID technology to help users build ideal customer profiles and directly target potential buyers through
their mobile devices. The main goal of PickPocket is to directly target your competitors.

 Key Features & Benefits:

 §
 DIY-Friendly Interface: A user-friendly platform that empowers business
owners to create and launch campaigns without marketing expertise.

 §
 Behavior-Based ID Targeting: Identifies and reaches high-intent consumers
based on real-time behaviors, increasing campaign effectiveness.

 §
 Cost-Effective Marketing Solution: Eliminates the need for expensive
agency services by giving small businesses direct access to advanced marketing tools.

 §
 Mobile-First Approach: Optimizes ad delivery for mobile devices, ensuring
businesses engage customers where they spend the most time.

 Although fully developed, Pick Pocket has not yet generated
revenue, presenting an opportunity for future monetization strategies, including subscriptions, performance-based pricing, or value-added
services.

 Strategic Vision

 We are a technology company with two core missions:

 §
 First, we endeavor to deliver the latest digital marketing technology to
companies of all sizes making them nationally, regionally, and locally competitive. In this capacity, we come to the table already vertically
integrated and capable of executing any size campaign flawlessly.

 §
 Second, we are a tech incubator. We identify technology-based marketing solutions,
take an equity share position in return for utilizing our internal resources to complete the buildout of technology-based solutions, and
then using our marketing prowess to draw clients to these businesses. We have the internal personnel to successfully complete these projects
and our marketing capabilities will deliver lower advertising costs to launch new projects making growth faster to attain.

 Our Target Market in Digital Marketing

 As a digital marketing agency, we are often an early adopter of innovative
digital marketing tools. Our team keeps our clients ahead of the technology curve instead of chasing it. Our ability to identify audiences
in granular ways other tech companies have given up on, positions us well to deliver better results at lower costs. By delivering ads
to more targeted audiences, our clients enjoy the benefit of focusing their digital spend on audiences that make sense for their products
and services. While the large social media/tech companies are eliminating or limiting access to targeting tools, we continue to add better
targeting tools all the time.

 As digital marketing continues to evolve, we often find ourselves with
an incredibly unique opportunity to evolve our digital marketing tool and services to better serve the needs of our broader market. While
the large tech companies and social media firms are removing targeting mechanisms from their platforms, businesses are waking up to the
fact that more targeted audiences lower their cost per acquisition and dramatically improve their return on investment ("ROI").
As each day goes by, business owners have learned that the less targeted their campaigns are the more money and time they waste. Reaching
the audiences they were easily able to reach just a few years back is made more expensive with the removal of targeting mechanisms. It
is all done in the name of political correctness, but it is obvious to most, that their true motivation is to drive ad spend up to drive
revenue for themselves.

 All of these events put us in a great position to acquire new clients
in mass. Our capital raises will in large part be used to grow our sales team in two regions initially and then expand quickly thereafter.
The two regions we are starting with are the Tampa and New England markets and will be targeting medium sized clients with revenues between
$5 million and $25 million ("Target Market"). The revenue target speaks to both retainer and retention. We know that clients
with this type of revenue typically have internal marketing teams that are more suited to understand analytics and can more easily track
results and leverage our digital marketing tools and services. When this is the case, these clients stay longer and are more active in
running the campaign making it far easier to produce new creative campaigns and get it approved more quickly, a critical component for
campaign optimization.

 We know from experience in the marketplace that clients in our Target
Market spend on average $5,100 per month and this data point is important because it enable us to set our pricing at levels that can sustain
projected profitability after accounting for sales expenses and the overhead required to execute a digital marketing campaign for a client.
Both Tampa and the New England region have a plethora of companies that fall into our Target Market approach.

 We believe our 2025 focus will continue to be achieving sequential
revenue growth and adding additional vertically integrated marketing solution capabilities our clients demand. We expect a portion of
our capital raise in 2025 will be spent on business development, development and/or acquisition of additional digital marketing capabilities
and hiring subject matter expertise to support our infrastructure and public company reporting requirements. Having a well-trained staff
in place will not only allow for the expeditious on-boarding of new clients but will also go a long way in retaining clients we bring
on. Strong client retention is foundational to long-term success in our business. We have already automated much of what we do so the
length of time required to properly train people is drastically reduced.

 Tech Incubator

 In the digital marketing space, there are numerous opportunities for
project completion. Men and women across the country have great ideas but not the resources to finish their projects. Our model is simple,
once we identify these opportunities, we will negotiate an equity share position in return for using our resources to complete the buildout.
These resources include our website design team, programmers, graphic designers, digital marketers and management.

 Due to the nature of what we do, we welcome these projects with both
the ability to help complete and market them. We can identify the audience most likely to use them and then aggressively advertise to
that audience. Our goal in doing so is to spin them off into their own company and then take our profit when the time is right.

 Going Concern

 As reflected in the accompanying audited financial statements, during
the year ended December 31, 2024, we incurred a net loss of $615,261 and used cash of $361,875 in operating activities. Although we have
been able to generate revenue from contracts with customers since inception, our ability to continue as a going concern is dependent on
our ability to raise capital to implement our business plan and then generate sufficient revenues to generate positive net income and
cash flow.

 During 2024, our ability to raise additional equity capital was delayed
due to circumstances beyond our control when we learned about the SEC's enforcement proceedings against our former audit firm BF
Borgers CPA PC. We dismissed BF Borgers CPA PC as our external audit firm and hired CM3 Advisory who completed the reaudit of our 2022
and 2023 financial statements and reviewed our quarterly financial statements for 2024.

 As a reminder there is no guarantee that we will be able to raise sufficient
capital or generate a level of revenue to sustain our planned operations or that we will ever be profitable. Our financial statements
do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts
and classifications of liabilities that may result should we ultimately be unable to continue as a going concern.

 Competition

 We operate in a highly competitive and fragmented industry. We compete
for business and talent with the operating subsidiaries of large global holding companies such as Omnicom Group Inc., Interpublic Group
of Companies, Inc., WPP plc, Publicis Groupe SA, Dentsu Inc. and Havas SA, as well as with numerous independent agencies that operate
in multiple markets. Our Partner Firms also face competition from consultancies, like Accenture and Deloitte, tech platforms, media companies
and other services firms that offer related services. We must compete with all of these other companies to maintain and grow existing
client relationships and to obtain new clients and assignments.

 We compete at this level by providing clients with innovative marketing
solutions that leverage the full power of data, technology, and superior creativity. Specificity also benefits from cooperation among
its entrepreneurial Partner Firms, which enables Specificity to service the full range of global clients' varied marketing needs
through custom integrated solutions. Additionally, Specificity's maintenance of separate, independent operating companies enables
Specificity to effectively manage potential conflicts of interest by representing competing clients across its network.

 Clients

 As discussed above in more detail under the section titled "Our
Target Market in Digital Marketing", our Target Market is medium sized clients with revenues between $5 million and $25 million
that exhibit a long term retention with an average of $5,100 per month in digital marketing services or spend. Our general geographic
focus currently is in the Tampa Bay and New England areas. We will expand scope of our geographic focus in the future as we develop success
in our primary markets. Due to the nature of our business and the relative size of certain contracts, which are entered into in the ordinary
course of business, the loss of any single significant customer would have a material adverse effect on our results of operations. In
future periods, we will continue to focus on diversifying our revenue by increasing the number of our customer contracts and seeking out
partnerships that will allow us to increase our customer reach beyond our limited reach.

 Intellectual Property

 Intellectual property rights are important to our business. We believe
we will come to rely on a combination of patent, copyright, trademark, service mark, trade secret and other rights in the United States
and other jurisdictions, as well as confidentiality procedures and contractual provisions to protect our proprietary technology, processes
and other intellectual property. We will protect our intellectual property rights in a number of ways including entering into confidentiality
and other written agreements with our employees, customers, consultants and partners in an attempt to control access to and distribution
of our documentation and other proprietary technology and other information. Despite our efforts to protect our proprietary rights, third
parties may, in an unauthorized manner, attempt to use, copy or otherwise obtain and market or distribute our intellectual property rights
or technology.

 U.S. patent filings are intended to provide the holder with a right
to exclude others from making, using, selling or importing in the United States the inventions covered by the claims of granted patents.
Our patents, including our pending patents, if granted, may be contested, circumvented or invalidated. Moreover, the rights that may be
granted in those issued and pending patents may not provide us with proprietary protection or competitive advantages, and we may not be
able to prevent third parties from infringing those patents. Therefore, the exact benefits of our issued patents and, if issued, our pending
patents and the other steps that we have taken to protect our intellectual property cannot be predicted with certainty.

 Seasonality

 Our business is not seasonal. However, our revenues and operating results
may vary significantly from quarter-to-quarter, due to revenues earned on contracts due to one or more of the following reasons:

 Onboarding of clients and launching their specific digital marketing services

 Large one-time digital marketing campaigns requested by our clients

 Seasonality of a client's business which impacts digital marketing
services and spend requirements

 Product or service launches or discontinuation by a client

 Change in control of ownership events that may affect client spend and timing

 Directed increase or decreases in marketing campaigns as directed by a client

 The commencement and completion of contracts during any particular quarter.

 Because a portion of our expenses, such as personnel and platform costs,
are fixed in the short term, successful contract performance and variation in the volume of activity as well as in the number of contracts
commenced or completed during any quarter may cause significant variations in operating results from quarter to quarter.

 Employees

 As of December 31, 2024, we had approximately 8 full-time employees.
We contract with independent consultants and employ temporary or full-time employees as needed. Potential employees possessing the unique
qualifications required are readily available for both part-time and full-time employment. The primary method of soliciting personnel
is through recruiting resources directly utilizing all known sources including electronic databases, public forums, and personal networks
of friends and former co-workers.

 We believe that our future success will depend in part on our continued
ability to offer competitive market compensation packages to attract and retain highly skilled, highly motivated and disciplined managerial,
technical, sales and support personnel. In addition, confidentiality and non-disclosure agreements are in place with many of our clients,
employees and consultants and such agreements are included our policies and procedures. None of our employees are subject to a collective
bargaining agreement. We believe that our relations with our employees are good.

 Corporate Information

 We incorporated under the laws of the State of Nevada on November 25,
2020, as Specificity, Inc. On September 13, 2022, we filed Form S-1 with the SEC, which was deemed effective on August 2, 2023.

 Our principal executive offices are located at 8429 Lorraine Rd.,
Suite 377, Lakewood Ranch, FL 34202. Our telephone number is (813) 364-4744. Our internet address www.specificityinc.com. Information
on our website is not incorporated into this Form 10-K. We make available free of charge through our website our Annual Report on Form
10-K, Quarterly Reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section
13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably practicable after we electronically file such material with,
or furnish it to, the United States Securities and Exchange Commission (the "SEC"). The SEC maintains an Internet site that
contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC at

 Item 1A. Risk Factors

 Generally, as a smaller reporting and emerging growth company, we are
permitted to omit risk factors. However, we believe the following Risk Factors are material to our business. These do not encompass all
risks related to our operations.

 You should carefully consider the risks described below together with
all of the other information included in this annual report before making an investment decision with regard to our securities. The statements
contained in or incorporated herein that are not historic facts are forward-looking statements that are subject to risks and uncertainties
that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. If any of the following
risks actually occurs, our business, financial condition or results of operations could be harmed. In that case, you may lose all or part
of your investment. In addition to the other information provided in this prospectus, you should carefully consider the following risk
factors in evaluating our business before purchasing any of our common stock.

 Risks Related to Our Financial Condition

 Since our inception, we have been insolvent and have required
debt and equity financing to maintain operations.

 Since our inception, we have failed to create cashflows from revenues
sufficient to cover our costs and this makes it difficult for us to evaluate our future business prospects with any degree of certainty.
We expect we will continue to rely on debt and equity financing. Equity financing, in particular, has created a dilutive effect on our
common stock, which has hampered our ability to attract reasonable financing terms. For the foreseeable future, we will continue to rely
upon debt and equity financing to maintain operation of our company.

 We have generated minimal revenues from operations, which makes
it difficult for us to evaluate our future business prospects and make decisions based on those estimates of our future performance.

 For the year ended December 31, 2024, we generated insufficient revenues
to cover our operating expenses. As a consequence, it is difficult, if not impossible, to forecast our future results based upon our historical
data. Our projections are based upon our best estimates on future growth. Because of the related uncertainties, we may be hindered in
our ability to anticipate and timely adapt to increases or decreases in our digital marketing revenues, cost of revenues, or general and
administrative expenses. If we make poor budgetary decisions as a result of unreliable data, we may never become profitable or incur losses,
which may result in a decline in our stock price.

 There is substantial doubt about our ability to continue as a
going concern and if we are unable to generate significant revenue or secure additional financing, we may be unable to implement our business
plan and grow our business.

 We are an emerging growth company with growing revenues; however, we
are not yet at scale. We are in the process of ramping up our sales capabilities and future developing and refining our digital marketing
services. We have an accumulated deficit and have incurred operating losses since our inception and expect losses to continue next fiscal
year. Our independent registered public accounting firm has indicated in their report that these conditions raise substantial doubt about
our ability to continue as a going concern for a period of 12 months from the issuance date of this report. The continuation of our business
as a going concern is dependent upon the continued financial support from our stockholders.

 There is uncertainty regarding our ability to grow our business to
a greater extent than we can with our existing financial resources, also described above, without additional financing. We entered into
a 24-month Strata Purchase Agreement with a private investor who committed to purchase up to $5,000,000 of our registered common stock
at a discounted price to market. We intend to leverage this Strata Purchase Agreement to raise equity necessary to execute its full business
plan upon completion of our 2024 annual audit. This source of financing is a short-term solution to our financing and growth needs. We
have no other firm agreements, commitments, or understandings to secure additional financing at this time. Our long-term future growth
and success is dependent upon our ability to continue selling our digital products and services, generate cash from operating activities
and obtain additional financing on favorable terms. There is no assurance that we will be able to continue selling our digital products
and services, generate sufficient cash from operations, sell additional shares of common stock or borrow additional funds. Our inability
to obtain additional cash could have a material adverse effect on our ability to grow our business to a greater extent than we can with
our existing financial resources, also described above.

 Expenses required to operate as a public company will reduce
funds available to implement our business plan and could negatively affect our stock price and adversely affect our results of operations,
cash flow and financial condition.

 Operating as a public company is more expensive than operating as a
private company. Public companies have additional administrative and transactional costs to comply with securities laws and periodic compliance
filing requirements, which require us to engage third party firms that provide legal, accounting, tax planning and compliance, investor
relations, stock transfer agent fees (which are often transactional and expensive) and other professionals that could be costlier than
planned if we enter into more complex business transactions. We may reach a point where we may be required to hire an internal team of
similar experts to comply with additional SEC reporting requirements as we grow and scale our business. We anticipate that the cost of
SEC reporting will be approximately $150,000 annually to meet our regulatory compliance filing requirements. We expect annual costs to
rise as many of these third party firms are experiencing staffing cost increases and are passing those costs onto their clients.

 Our failure to comply with reporting requirements and other provisions
of securities laws could negatively affect our stock price and adversely affect our results of operations, cash flow and financial condition.
If we fail to meet these requirements, we will be unable to secure a qualification for quotation of our securities on the OTCQB, or if
we have secured a qualification, we may lose the qualification and our securities would no longer trade on the OTCQB. Further, if we fail
to meet these obligations and consequently fail to satisfy our SEC reporting obligations, investors will then own stock in a company that
does not provide the disclosure available in quarterly, annual reports and other required SEC reports that would be otherwise publicly
available leading to increased difficulty in selling their stock due to our becoming a non-reporting issuer.

 Risks Related to Our Securities

 Our controlling stockholder has significant influence over the
Company.

 As of December 31, 2024, Jason Wood, our Founder, Chairman and Chief
Executive Officer, owns approximately 48% of the outstanding common stock. Additionally, Mr. Wood also holds 1,000,000 shares of Series
A Preferred which have voting rights, at all times, equal to 80% of all voting rights. As a result, Jason Wood possesses significant economic
influence over our affairs. His stock ownership and position as a director of the company may have the effect of delaying or preventing
a future change in control, impeding a merger, consolidation, takeover or other business combinations or discouraging a potential acquirer
from making a tender offer or otherwise attempting to obtain control of the company, which in turn could materially and adversely affect
the market price of our common stock.

 Minority shareholders will be unable to affect the outcome of stockholder
voting as long as Jason Wood retains a controlling interest.

 OTCB Market May Delist Our Securities From Trading On Its Exchange,
Which Could Limit Investors' Ability To Make Transactions In Our Securities And Subject Us To Additional Trading Restrictions.

 Our common stock is listed on the OTCQB. We cannot assure you that
our securities will be, or will continue to be, listed on the OTCQB or any other stock exchange in the future. In order to be eligible
to continue listing our common stock on the OTCQB our common stock must have a minimum bid price of $0.01, maintain a minimum freely traded
float of at least 10% of our total issued and outstanding common stock, maintain at least 50 beneficial shareholders each holding a minimum
of 100 shares, not be in bankruptcy, be in good standing in each jurisdiction in which the company is organized or conducts business,
and file all required applications and fees with the OTCQB. We cannot assure you that we will be able to meet those initial listing requirements
at that time. Our inability to maintain a listing on the OTCQB could significantly limit an individual investors ability to buy or sell
our securities, if at all.

 We may enter into arrangements whereby we may issue our securities
to investors at a price which is less than the prevailing market price of our publicly traded common stock.

 In order to establish a more reliable source of equity capital, we
may issue shares to investors in private placement transactions (so-called PIPE transactions) at a discount to market ranging from 10-20%
and include other terms and inducements including issuing stock warrants. In the event we execute a PIPE transaction, our shareholders
may experience both price depreciation and share dilution after the transaction closes.

 Our independent auditors have issued an audit opinion for Specificity,
Inc. that includes a statement describing our going concern status. Our financial status creates doubt whether we will continue as a going
concern.

 As described in Note 2 of our accompanying audited financial statements,
our auditors have issued a going concern opinion regarding the Company. This means there is substantial doubt we can continue as an ongoing
business for the next twelve months. The financial statements do not include any adjustments that might result from the uncertainty regarding
our ability to continue in business. As such, we may have to cease operations and investors could lose part or all of their investment
in our company.

 Risks Related to Our Business

 We have a limited operating history and have losses that we expect
to continue into the future until we are able to scale our business and generate positive cash flow and a net profit.

 There is no assurance our future operations will result in profitable
revenues. If we cannot generate sufficient revenues to operate profitably, we may suspend or cease operations. As reflected in the financial
statements, the Company has $1,559,296 in assets, and an accumulated deficit and working capital deficit of $8,081,892 and $1,171,822,
respectively, as of December 31, 2024, and incurred a net loss and cash used in operations of $615,261 and $361,875, respectively, for
the year ended December 31, 2024. Based upon our current plans, we expect to incur operating losses in future periods because we will
be investing in sales resources to grow our Target Market base that may outpace our revenues in the short run.

 We do not have any additional source of funding for our business
plans and may be unable to find any such funding if and when needed, resulting in the failure of our business.

 In 2023, we entered into a 24-month Strata Purchase Agreement ("Strata
Agreement") with a private investor who committed to purchase up to $5,000,000 of our registered common stock. We are presently
unable to utilize this agreement due to our non-compliance with periodic financial reporting compliance which we anticipate will be remediated
upon filing of our Form 10-K and first quarter 2025 quarterly report on Form 10-Q. We intend to leverage this Strata Agreement to raise
equity necessary to execute our full business plan. Even with the Strata Agreement, we cannot guarantee that we will be successful in
generating sufficient revenues in the future. In the event the Company is unable to generate sufficient revenues, it may be required to
seek additional funding. Such funding may not be available or may not be available on terms that are beneficial and/or acceptable to the
Company. In the event the Company cannot generate sufficient revenues and/or secure additional financing, the Company may be forced to
cease operations and investors will likely lose some or all of their investment in the Company. Other than a short term bridge loan and
shares offered by previous Offerings as reflected in our regulatory filings, no other source of capital has been identified or sought.
However, our CEO and our directors have indicated a willingness to loan funds as needed during the start-up phase of our operations to
cover any shortfall in funds required to pay for offering costs, filing fees, and correspondence with our shareholders. However, our directors
have not guaranteed any loans to cover a shortfall in funds should our Offerings fail. As a result, we do not have an alternate source
of funds should we fail to complete previous Offerings. If we do find an alternative source of capital, the terms and conditions of acquiring
such capital may result in dilution and the resultant lessening of value of the shares of stockholders.

 If we are not successful in raising sufficient capital to execute our
business plan, we will be faced with the following options:

 1.
 abandon our business plans, cease operations and go out of business;

 2.
 continue to seek alternative and acceptable sources of capital; or

 3.
 bring in additional capital that may result in a change of control and/or significant shareholder dilution.

 In the event any of the above circumstances occur, you could lose a
substantial part or all of your investment. In addition, there can be no guarantee that the total proceeds raised in previous Offerings
will be sufficient, as we have projected, to fund our business plans or that we will be profitable. As a result, you could lose any investment
you make in our shares.

 We operate in an intensely competitive business environment where
our competitors are working on incorporating AI into their business models.

 We operate in a highly competitive environment in an industry characterized
by numerous advertising and marketing agencies of varying sizes, with no single advertising and marketing agency or group of agencies
having a dominant position in the marketplace. Our competitors may be larger, more diversified, better funded, and have access to more
advanced technology, including AI. Competitive factors include creative reputation, management, personal relationships, quality and reliability
of service and expertise in particular niche areas of the marketplace. Our ability to be competitive and successful as a digital marketing
company requires investment in our people, efficient use of technology capabilities (including AI solutions) and results for our clients
in the form of new customers and/or expanded business relationships.

 Recent changes in technology have been closing the gap between small
and large competitors in our marketplace. Many of our competitors are actively experimenting with incorporating AI into their marketing
services and products, which may allow them to innovate better and more quickly, which could allow them to compete more effectively on
quality and price, causing us to lose business and negatively affect our ability to fully implement our business plan. AI may lower barriers
to entry in our industry, and we may be unable to effectively compete with the products or services offered by new competitors. AI-related
changes to the products and services on offer may affect our customers' expectations, requirements, or tastes in ways we cannot
adequately anticipate or adapt to, causing our business to lose sales, market share, or the ability to operate profitably and sustainably.

 According to the April 2025 McKinsey Quarterly report, AI infrastructure
spending is expected to exceed $7 trillion by 2030. AI agents and other solutions are continuing to improve as companies gather large
learning data sets to train their AI models, but those models are not yet economical. As global AI infrastructure development stabilizes
and if AI programming becomes more economical to implement on a wider scale (other than just large well capitalized companies), it could
drive more competition within our industry.

 We have invested in acquiring digital technology marketing databases,
technology stacks and other tools, including alliances with other vertical providers, to build out what we believe will be the right market
offering for digital marketing services for our Target Market. If our target market demands an AI generative solution then we may need
to pivot a portion of our capital investment to include AI related solutions, provided the cost offering an AI solution is net accretive
to our bottom line.

 To the extent that we fail to efficiently integrate AI and other emerging
technologies into our marketing solutions, maintain existing clients or attract new clients, our business, financial condition, operating
results, and cash flows may be affected in a materially adverse manner.

 We possess minimal capital, which may severely restrict our ability
to develop our services. If we are unable to raise additional capital, our business will fail.

 We possess minimal capital and must limit the amount of marketing we
can perform with respect to our services. We feel we require annually a minimum of $1,000,000 in working capital through sales and/or
capital raise activities to provide sufficient capital to fully develop our business plan. To increase our revenues over time, we need
to expand services with our existing clients or close on new business from new clients. Our ability to generate new client business is
heavily tied to the reputation and reach of our employees and our ability to support their creative digital marketing services with our
existing digital technologies. To the extent Specificity cannot generate new business from new and existing clients due to these limitations,
Specificity's ability to grow its business and to increase its revenues will be limited.

 Specificity's business could be adversely affected if it
loses or fails to attract or retain key executives or employees.

 Our business requires us to obtain staff with expertise in brand marketing,
creative design and development, digital marketing tools and analytics, B2C media campaigns, technology development, account managers,
and other subject matter specialists. Most importantly, our employees' skills and relationships with our clients, are among our
most important assets. An important aspect of our market competitiveness is our ability to retain key employees and management personnel.
Compensation for these key employees is an essential factor in attracting and retaining them, and we may not offer a level of compensation
sufficient to attract and retain these key employees. As is typically the case with an emerging growth company, we offer a compensation
package that includes other forms of compensation including stock. If we fail to hire and retain a sufficient number of key employees,
we may not be able to compete effectively. Management succession at our operating units is very important to the ongoing results because
as in any service business, the success of a particular agency is dependent upon the leadership of key executives and management and its
relationships with its clients. If key executives were to leave our company, the relationships that Specificity has with its clients could
be adversely affected.

 Specificity is exposed to the risk of client defaults.

 Despite our advanced billing approach we are still exposed to the risk
of significant uncollectible receivables from our clients in the event we provide services and fail to follow-up on collecting for services.
The risk of material loss could significantly increase in periods of severe economic downturn. Such a loss could have a material adverse
effect on our results of operations, cash flows and financial position. We often incur expenses on behalf of our clients in order to secure
a variety of media time and space. While we take precautions against default on payment for these services (such as billing in advance
for services, setting an advertising spend budget, credit analysis, advance billing of clients, and in some cases acting as an agent for
a disclosed principal) and have historically had a very low incidence of default.

 Specificity is subject to regulations and litigation risk that
could restrict our activities or negatively impact our revenues.

 Advertising and marketing communications businesses are subject to
government regulation, both domestic and foreign. There has been an increasing trend in the United States and in Europe for advertisers
to resort to litigation and self-regulatory bodies to challenge comparative advertising on the grounds that the advertising is false and
deceptive. Moreover, there has recently been an expansion of specific rules, prohibitions, media restrictions, labeling disclosures, and
warning requirements with respect to advertising for certain products. Proposals have been made to ban the advertising of specific products
and to impose taxes on or deny deductions for advertising which, if successful, may have an adverse effect on advertising expenditures
and consequently, on our revenues.

 In addition, laws and regulations related to consumer privacy, use
of personal information and digital tracking technologies have been proposed or enacted in the United States and certain international
markets (including the European Union's General Data Protection Regulation, or "GDPR," the proposed European Union "ePrivacy
Regulation" and the recently enacted California Consumer Privacy Act, or "CCPA"). We face increasing costs of compliance
in an uncertain regulatory environment and any failure to comply with these legal requirements could result in regulatory penalties or
other legal action. Furthermore, these laws and regulations may impact the efficacy and profitability of certain digital marketing and
analytics services we provide to clients, making it difficult to achieve our clients' goals. These and other related factors could
affect our business and reduce demand for certain of our services, which could have a material adverse effect on our results of operations
and financial position.

 Compliance with data privacy laws requires ongoing investment in systems,
policies and personnel and will continue to impact our business in the future by increasing legal, operational and compliance costs. While
we have taken steps to comply with data privacy laws, we cannot guarantee that our efforts will meet the evolving standards imposed by
data protection authorities. In the event that we are found to have violated data privacy laws, we may be subject to additional potential
private consumer, business partner or securities litigation, regulatory inquiries, governmental investigations and proceedings and we
may incur damage to our reputation. Any such developments may subject us to material fines and other monetary penalties and damages, divert
management's time and attention, and lead to enhanced regulatory oversight all of which could have a material adverse effect on
our business and results of operations.

 We rely extensively on information technology systems and cybersecurity
incidents could adversely affect us.

 We rely on information technologies and infrastructure to manage our
business, including digital storage of client marketing and advertising information and developing new business opportunities. Increased
cybersecurity threats and attacks, which are becoming more sophisticated, pose a risk to our systems and networks. Security breaches,
improper use of our systems and unauthorized access to our data and information by employees and others may pose a risk that sensitive
data may be exposed to unauthorized persons or to the public. We also have access to sensitive or personal data or information that is
subject to privacy laws and regulations. Our systems and processes to protect against, detect, prevent, respond to and mitigate cybersecurity
incidents and our organizational training for employees to develop an understanding of cybersecurity risks and threats may be unable to
prevent material security breaches, theft, modification or loss of data, employee malfeasance and additional known and unknown threats.
In addition, we use third-party service providers, including cloud providers, to store, transmit and process data. Any breakdown or breach
in our systems or data-protection policies, or those of our third-party service providers, could adversely affect our reputation or business.

 We are dependent upon our current officers.

 We currently are managed by three key officers, and we are entirely
dependent upon them in order to conduct our operations. If they should resign or die, there will be no one to run Specificity, and the
company has no Key Man insurance. If our current officers are no longer able to serve as such and we are unable to find another person
to replace them, it will have a negative effect on our ability to continue active business operations and could result in investors losing
some or all of their investment in us.

 We have identified material weaknesses in our internal control over
financial reporting which, if not remediated, could result in material misstatements in our financial statements.

 A material weakness is a deficiency, or combination of deficiencies,
in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our annual or
interim consolidated financial statements may not be prevented or detected on a timely basis. As of December 31, 2024, we have identified
three continuing material weaknesses in internal control over financial reporting that pertain to:

 (i) we had not established adequate financial reporting monitoring
activities to mitigate the risk of management override, specifically because there are few employees and only one officers with management
functions and therefore there is lack of segregation of duties;

 (ii) we had inadequate document retention policies and procedures
to ensure that all financial transactions were maintained and easily accessible; and

 (iii) we had inadequate policies and procedures related to
internal control over financial reporting and as such relied heavily on outside consultants and advisors to assist us in the preparation
of the annual and quarterly financial statements and partners with us to ensure compliance with US GAAP and SEC disclosure requirements.

 In July of 2025 we engaged an outside consultant to provide fractional
Chief Financial Officer and SEC Reporting Compliance services. Our outside consultant is developing a remediation plan for 2025 and 2026
which includes (i) building an information repository for all financial transactions, (ii) developing and implementing monthly financial
accounting and reporting procedures, (iii) financial management coaching and development; and (iv) collaborating with senior management
and operational teams to put in place critical policies and procedures to address our lack of segregation of duties as practical given
the staff size. We cannot assure you our remediation efforts will occur within a specific timeframe as we are continuing to develop a
formal set of plans.

 These identified material weaknesses will not be remediated until all
necessary internal controls have been designed, implemented, tested and determined to be operating effectively. In addition, we may need
to take additional measures to address the material weakness or modify the planned remediation steps, and we cannot be certain that the
measures we have taken, and expect to take, to improve our internal controls will be sufficient to address the issues identified, to ensure
that our internal controls are effective or to ensure that the identified material weakness- will not result in a material misstatement
of our consolidated financial statements. Moreover, we cannot assure you that we will not identify additional material weakness in our
internal control over financial reporting in the future.

 Until we remediate the material weakness, our ability to record, process
and report financial information accurately, and to prepare financial statements within the time periods specified by the rules and forms
of the SEC, could be adversely affected. This failure could negatively affect the market price and trading liquidity of our common units,
cause investors to lose confidence in our reported financial information, subject us to civil and criminal investigations and penalties
and generally materially and adversely impact our business and financial condition.

 Items 1B. Unresolved Staff Comments.

 There are no unresolved staff comments.

 Item 1C. Cybersecurity

 We do not maintain sensitive financial information or client data within
our digital marketing tools or within our information technology platforms. We do not have a large or complex data environment or systems
that process sensitive information and as such we maintain an information security and cybersecurity program and a cybersecurity governance
framework that is appropriate for an operation of our size. As a digital marketing services provider, we utilize social media and other
marketing platforms to build client marketing campaigns and direct marketing services. The vast majority of market data and analytical
tools we use are developed and supported by large technology companies and as such rely on their infrastructure to ensure their web-based
solutions have the appropriate cybersecurity protections to ensure our digital marketing services are secure. We leverage our proprietary
digital analytical tools to develop more target marketing plans for our clients. We utilize PCI compliant merchant processors to ensure
that client payments for services and ad spend are securely processed and cybersecurity risks minimized for us and our clients.

 Item 2. Properties

 Our principal headquarters is located at 8429 Lorraine Rd., Suite 377,
Lakewood Ranch, FL 34202. Our employees primarily work on a remote basis in the United States.

 Item 3. Legal Proceedings

 There is no material bankruptcy, receivership, or similar proceeding
with respect to the Company. However, given that we are insolvent, there is a high risk that we may be forced to file for bankruptcy if
we are unable to meet our capital requirements to maintain our business plan.

 There are no administrative or judicial proceedings arising from any
federal, state, or local provisions that have been enacted or adopted regulating the discharge of materials into the environment or primary
for the purpose of protecting the environment.

 W e
 are not involved in any legal proceedings nor are we aware of any pending or
threatened litigation against us.

 Item 4. Mine Safety Disclosure.

 Not applicable.

 Item 5. Market for Registrant's Common Equity, Related Stockholder
Matters and Issuer Purchases of Equity Securities

 Market Information

 Our common stock is listed on the OTCQB market, trading under the symbol
"SPTY".

 Holders of Our Common Stock

 As of June 23, 2025, there were approximately 108 stockholders of record
of our common stock. This number does not include shares held by brokerage clearing houses, depositories, or others in unregistered form.
The stock transfer agent for our securities is West Coast Stock Transfer.

 Dividend Policy

 We do not anticipate paying dividends on our common stock at any time
in the foreseeable future. Our Board of Directors currently plans to retain and reinvest any earnings for the development and expansion
of our digital marketing business. Any future determination as to the payment of dividends will be at the discretion of our Board of Directors
and will depend on a number of factors including future earnings, capital requirements, financial conditions and such other factors as
the Board of Directors may deem relevant.

 Securities Authorized for Issuance Under Equity Compensation Plans

 The Company has not adopted an equity compensation plan.

 Unregistered Sales of Equity Securities

 Except for initial founders shares all unregistered shares have since
been registered pursuant to the Form S-1 registration statement deemed effective on September 16, 2021, and the Form S-1 registration
statement deemed effective on June 1, 2022, and the Form S-1 registration statement deemed effective on September 23, 2022.

 Repurchases of Equity Securities

 We repurchased no shares of our Common Stock during the year ended
December 31, 2024.

 Item 6. [Reserved]

 Item 7. Management's Discussion and Analysis of Financial
Condition and Results of Operations

 The discussion and analysis of our financial condition and results
of operations are based on our financial statements, which we have prepared in accordance with accounting principles generally accepted
in the United States of America. This discussion should be read in conjunction with the other sections of this Form 10-K, including "Risk
Factors," and the Financial Statements. The various sections of this discussion contain a number of forward-looking statements,
all of which are based on our current expectations and could be affected by the uncertainties and risk factors described throughout this
Annual Report on Form 10-K. See "Forward-Looking Statements." Our actual results may differ materially. The preparation of
these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and
the disclosure of contingent assets and liabilities at the date of the financial statements, as well as the reported revenues and expenses
during the reporting periods. On an ongoing basis, we evaluate estimates and judgments, including those described in greater detail below.
We base our estimates on historical experience and on various other factors that we believe are reasonable under the circumstances, the
results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent
from other sources. Actual results may differ from these estimates under different assumptions or conditions.

 As used in this "Management's Discussion and Analysis of
Financial Condition and Results of Operation," except where the context otherwise requires, the term "we," "us,"
"our," or "the Company," refers to the business of Specificity, Inc.

 Executive Overview

 We are a full service digital marketing firm that delivers marketing
solutions in real-time to help our clients identify potential customers who are actively in the buying cycle. Our clients can select their
digital market service and level that best suits their needs. We are primarily focused on attracting prospective clients that have revenues
ranging from $5 million to $25 million with a focus on Business to Business ("B2B") and Business to Consumer ("B2C")
consumer markets and at least $5,100 in monthly marketing spend. Prospective clients in our target market often have their own marketing
teams that can more effectively leverage our flagship Specificity digital marketing services. We have additional digital marketing solutions
for small business and do-it-yourself marketing professionals. Our underlying technology solution utilizes BiToS and Mobile Advertising
Identifiers (MAIDs) to build audiences, effectively eliminating bot traffic and ad waste and produces real-time messaging opportunities
to reach target audiences more efficiently than broad based market messaging platforms. We also implements intuitive ad sequencing, audience
ID technology, Artificial Intelligence ("AI") integration, saturation modeling, conversion funneling, Customer Relationship
Management ("CRM") integration, traffic resolution, and comprehensive analytics reporting.

 We primarily generate revenue through recurring fixed monthly digital
services agreements for the vast majority of our clients. We bill for our services at the beginning of each month and our services are
completed at the end of the month. We also generate revenue through marketing campaigns for product or service launches and other non-recurring
events.

 Critical Accounting Policies and Estimates

 Our significant accounting policies are more fully described in Note
3 of our audited financial statements. Those material accounting estimates that we believe are the most critical to an investor's
understanding of our financial results and condition are discussed immediately below and are particularly important to the portrayal of
our financial position and results of operations and require the application of significant judgment by our management to determine the
appropriate assumptions to be used in the determination of certain estimates.

 Accounts Receivable and Allowance for Doubtful Accounts

 We do not have significant accounts receivable as our billing practice
requires that our clients provide an upfront form of payment prior to commencement of services each billing period. Accordingly, we do
not expect to have write-offs or adjustments to accounts receivable which could have a material adverse effect on our financial position,
results of operations or cash flows as the portion which is deemed uncollectible is already taken into account when the revenue is recognized.
Accounts receivable is recorded net of an allowance for doubtful accounts, if needed. We consider any significant changes to the financial
condition of our clients and any other external market factors that could indicate that our client may have difficulty meeting their financial
obligations. We do not expect to have write-offs or adjustments to accounts receivable which could have a material adverse effect on our
financial position, results of operations or cash flows as the portion which is deemed uncollectible is already taken into account when
the revenue is recognized.

 Revenue Recognition

 We recognize revenue in accordance with The Financial Accounting Standards
Board ("FASB") issued Accounting Standards Codification No. 606, Revenue from Contracts with Customers, which provides a single
comprehensive model for entities to use in accounting for revenue arising from contracts with customers. Our contracts with clients are
fee-for-service agreement to deliver digital marketing services. A significant number of our clients are billed a fixed monthly retainer
for our services and such retainer is automatically renewed on a monthly basis on the first of the month unless cancelled by the client
in accordance with the terms of the service agreement. Revenue is recorded as services are performed which typically all occurs within
a calendar month. If any customer pays for digital marketing services in advance for a planned campaign or non-recurring event, those
payments are initially recorded as deferred revenue and then recognized as revenue when digital marketing services are delivered. Our
contracts with customers do not typically have performance conditions, milestones or other conditions that would prevent revenue from
being earned in the month our services are delivered.

 Convertible Debt

 We may enter into negotiated short term convertible debt agreement
to provide bridge capital in between equity raises. Our convertible debt agreements include an original issue discount, freestanding stock
awards or warrants as additional consideration, and a common stock conversation feature that may be exercised by the noteholder that is
either at or out of the money. We evaluate the terms of convertible debt issue prior to accepting such agreements to determine whether
there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for
separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative
instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for
as a single, compound derivative instrument. If a security or instrument becomes convertible only upon the occurrence of a future event
outside the control of the Company, or, is convertible from inception, but contains conversion terms that change upon the occurrence of
a future event, then any contingent beneficial conversion feature is measured and recognized when the triggering event occurs, and contingency
has been resolved. Our prior convertible debt agreements included inducements such as restricted common stock and warrants to purchase
common stock. We account for the following convertible debt features when present:

 Embedded Derivatives. We estimate the fair value of the convertible
debt derivative using the Black Scholes method upon the date of issuance. If the fair value of the convertible debt derivative is higher
than the face value of the convertible debt, the excess is immediately recognized as interest expense. Otherwise, the fair value of the
convertible debt derivative is recorded as a liability with an offsetting amount recorded as a debt discount, which offsets the carrying
amount of the debt. The convertible debt derivative is revalued at the end of each reporting period and any change in fair value is recorded
as a gain or loss in the statement of operations. The debt discount is amortized through interest expense over the life of the debt.

 Warrants issued as consideration with Convertible Debt. We estimate
the fair value of any warrants issued in connection with convertible debt and record the fair value of such warrants as a debt discount,
which is recorded as a contra-liability against the debt and amortized the balance over the life of the underlying debt as amortization
of debt discount expense which is included in the caption "interest expense" in the statement of operations. The offset to
contra-liability is recorded as additional paid in capital if the stock consideration is not treated as a derivative. We estimate the
fair value of warrants issued using a Black Scholes option pricing model which is a Level 2 fair value measurement.

 Stock issued as consideration with Convertible Debt. We estimate the
fair value of common stock awarded in connection with the issuance of convertible debt as a debt discount. We record debt discounts as
a contra-liability against the debt and amortize the balance over the life of the underlying debt as amortization of debt discount expense
which is included in the caption "interest expense" in the statement of operations. The offset to contra-liability is common
stock for the par value of common stock issued and the balance is recorded as additional paid in capital if the stock consideration is
not treated as a derivative. We estimate the value of stock issued in connection with convertible debt based on quoted market prices for
the Company's common stock which is a Level 1 fair value measurement.

 If the conversion feature does not qualify for either the derivative
treatment or as a BCF, the convertible debt is treated as traditional debt.

 Share-Based Compensation

 Share-based compensation is accounted for based on the requirements
of ASC 718 – "Compensation–Stock Compensation", which requires recognition in the financial statements of the
cost of employee, non-employee and director services received in exchange for an award of equity instruments over the period the employee
or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement
of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award. Share-based
compensation is recorded in the statement of operations. Issuances of share-based compensation to date did not include any service performance
element and as such equity awards were expensed and reported as share based compensation in the statement of operations when granted to
recipients.

 Results of Operations for the Year Ended December 31, 2024 as Compared
to the Year Ended December 31, 2023

 Revenues

 During the year ended December 31, 2024, our revenue decreased to $991,143
as compared to $1,096,575 in the same period last year. The decrease in revenues was primarily related to delays of new client marketing
campaigns that were outside our control. The timing of revenues may vary from time to time depending on the types of marketing services
and campaigns authorized by our clients.

 Cost of revenues

 During the year ended December 31, 2024, cost of revenues slightly
decreased to $522,715 as compared to $548,278 last year. The decrease was due to lower market data costs we use to run client marketing
campaigns and services. Our total cost of services may fluctuate from time to time depending on the types of marketing services and campaigns
we run for our clients.

 Operating expenses

 During the year ended December 31, 2024, operating expenses significantly
decreased to $974,128 as compared to $1,322,607 last year. The decrease in operating expenses was primarily due to a reduction in our
sales team and administrative staff. We attempted to execute an aggressive sales growth strategy in 2022 and 2023 to test our ability
to scale our business model; but later decided near the end of 2023 to scale back and run with a nimbler and more experienced sales team.

 Other expenses

 During the year ended December 31, 2024, other expenses decreased to
$109,561 as compared to $295,326 last year. In 2024, we recorded an extinguishment of debt charge of $11,409 related to our convertible
note conversion rate modification and another charge of $29,242 related to our early termination of our operating lease and the remainder
related to our working capital funded debt interest costs. In 2023, we had higher interest charges related to original issue discounts
tied to convertible debt and related debt inducements and a non-recurring intangible asset impairment charge associated with our decision
to discontinue our investor center software solution.

 Provision for income taxes

 During the year ended December 31, 2024 and 2023, there was no provision
for income taxes as we had a net operating losses. In 2023, we placed a full valuation allowance on net deferred tax assets of approximately
$2,129,650.

 During the year ended December 31, 2024, our net loss decreased to
$615,261 as compared to $1,069,636 last year due to the reasons stated above.

 Liquidity and Capital Resources

 We may need to raise additional capital to fund our operations and
there can be no assurance that additional capital will be available on acceptable terms or at all. In the short term, we must raise additional
capital through debt or equity financing to support our business operations and to grow our business. Over the long term, we must successfully
execute our growth plans to increase profitable revenue and income streams to generate positive cash flows to sustain adequate liquidity
to meet minimum operating requirements.

 Net Working Capital

 At December 31, 2024, we had a net working capital deficit of approximately
$1,171,822 compared to a net working capital deficit of $920,469 at December 31, 2023. Our immediate sources of liquidity include cash
and cash equivalents and accounts receivable; however, these cashflows from operations at this stage of our development will not sustain
our operations. As shown in our audited financial statements, we have, since inception, financed operations and limited capital expenditures
through the sale of stock and convertible notes and working capital funded debt.

 We relied on proceeds from customer payments and financing activities
from the private placement sale of common stock in 2024 and 2023 to fund our business operations and growth plans.

 We must successfully execute our business plan to increase profitability
in order to achieve positive cash flows to sustain adequate liquidity without requiring additional funds from external sources to meet
minimum operating requirements. We may need to raise additional capital to fund our operations and there can be no assurance that additional
capital will be available on acceptable terms or at all.

 Cash Flows from Operating Activities

 Cash provided by operating activities provides an indication of our
ability to generate sufficient cash flow from our recurring business activities. For the year ended December 31, 2024, net cash used in
operations was approximately $361,875 driven by current year operating loss, partially offset by stock compensation. For the year ended
December 31, 2023, net cash used in operations was $603,658 driven primarily by current year operating loss and accrued liabilities, partially
offset by non-cash expenses including debt discount amortization, intangible asset impairment and stock-based compensation.

 Cash Flows from Investing Activities

 For the year ended December 31, 2024 and 2023, there were no inflows
or outflows for investing activities.

 Cash Flows from Financing Activities

 Cash provided by financing activities provides an indication of our
debt financing and proceeds from capital raise transactions. For the year ended December 31, 2024, net cash provided by financing activities
was $316,139, primarily due to the proceeds from proceeds specialty funder working capital loans and the sale of common stock. For the
year ended December 31, 2023, net cash provided by financing activities was $629,999, primarily due to the proceeds from working capital
funding advances from specialty lenders, proceeds from the sale of a convertible note, proceeds from sale of common stock and proceeds
from advances from our CEO.

 Off-Balance Sheet Arrangements

 We have no off-balance sheet financing arrangements.

 Contractual Obligations

 Not required of smaller reporting companies.

 Item 7A. Quantitative and Qualitative Disclosure About Market Risk

 Not required of smaller reporting companies.

 Item 8. Financial Statements and Supplementary Data

 Our consolidated financial statements and notes thereto and the report
of our independent registered public accounting firm, are set forth on pages F-1 through F-24 of this report.

 Item 9. Changes in and Disagreements with Accountants on Accounting
and Financial Disclosure

 Not applicable.

 Item 9A. Controls and Procedures

 As of the end of the period covered by this Annual Report, our Chief
Executive Officer and Chief Financial Officer performed an evaluation of the effectiveness of our disclosure controls and procedures as
defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act. Based on the evaluation and the identification of the material weaknesses
in internal control over financial reporting described below, our Chief Executive Officer and Chief Financial Officer concluded that,
as of December 31, 2024, our disclosure controls and procedures over financial reporting were not effective.

 Evaluation of Disclosure Controls and Procedures

 Our management is responsible for establishing and maintaining adequate
disclosure controls and procedures for the Company. As of the end of the period covered by this Annual Report, our Chief Executive Officer
and Chief Financial Officer performed an evaluation of the effectiveness of our disclosure controls and procedures as defined in Rules
13a-15(e) and 15d-15(e) of the Exchange Act. Based on the evaluation and the identification of the material weaknesses in internal control
over financial reporting described below, our Chief Executive Officer and Chief Financial Officer concluded that, as of December 31, 2024,
our financial reporting disclosure controls and procedures were not effective.

 Management's Report on Internal Control over Financial Reporting

 Pursuant to Rule 13a-15(c) under the Securities Exchange Act of 1934,
as amended ("Exchange Act"), we carried out an evaluation, with the participation of our management, including our Chief Executive
Officer and Chief Financial Officer of the effectiveness of our internal control over financial reporting as of the end of the period
covered by this report, using the criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring
Organizations of the Treadway Commission. The term "internal control over financial reporting", as defined under Rule 13a-15(f)
under the Exchange Act, means a process designed by, or under the supervision of, the issuer's principal executive officer and principal
financial officers, or persons performing similar functions, and effected by issuer's board of directors, management and other personnel,
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles and includes those policies and procedures that: (1) pertain to the
maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of the
issuer; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the issuer are being made only in accordance
with authorizations of management and directors of the issuer; and (3) provide reasonable assurance regarding prevention or timely detection
of unauthorized acquisition, use or disposition of the issuer's assets that could have a material effect on the financial statements.
Based upon the evaluation of the internal control over financial reporting at the end of the period covered by this report, the Company's
Chief Executive Officer and Chief Financial Officer concluded that our internal control over financial reporting were not effective as
a result of continuing weaknesses principally due to the following:

 §
 We had not established adequate financial reporting monitoring activities
to mitigate the risk of management override, specifically because there are few employees and only one officers with management functions
and therefore there is lack of segregation of duties.

 §
 We had inadequate document retention policies and procedures to ensure that
all financial transactions were maintained and easily accessible.

 §
 We had inadequate policies and procedures related to internal control over
financial reporting and as such relied heavily on outside consultants and advisors to assist us in the preparation of the annual and quarterly
financial statements and partners with us to ensure compliance with US GAAP and SEC disclosure requirements.

 §
 We currently do not have board of directors and audit committee oversight. The lack of oversight of by a board of directors could result in failure to ensure robust financial reporting, internal controls and inaccurate disclosures. Additionally, the lack of oversight could result in a conflict of interest, undermine board objectivity, transparency, and compliance.

 At such time as we raise additional working capital, we plan to add
staff, initiate training, add additional subject matter expertise so that we may improve our processes, policies, procedures, and documentation
of our internal control processes.

 Changes in Internal Control over Financial Reporting

 There have been no changes in our internal control over financial reporting
that occurred since last year that have materially affected, or are reasonably likely to materially affect, our internal control over
financial reporting.

 Item 9B. Other Information

 None

 Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent
Inspections

 Not applicable

 Item 10. Directors, Executive Officers, and Corporate Governance

 Our current Directors and Officers of the Company are as follows:

 Name

 Age

 Position

 Director, Chairman, President, CEO, CFO, Secretary and Treasurer

 Kevin D. Frisbie

 Director and Chief Revenue Officer

 William Anderson

 Director, COO, Retired July 1, 2024

 Richard Berry

 COO, Appointed November 1, 2024

 Jason Wood – Founder, Chairman and CEO

 Jason Wood is the founder and majority owner of Specificity, Inc. Jason
is responsible for leading the vision and growth of the company. Jason put together four portfolio digital marketing companies into the
current digital marketing offering to reach hyper-focused audiences to boost sales for clients. Prior to forming Specificity Jason was
the CEO of Actionable Insights, a digital marketing firm that was formed in October 2011.

 Jason studied Marketing at the University of Missouri while on a full
athletic scholarship before transferring to Southwest Missouri State University. After college, Jason immediately began a sales career
in Springfield, Missouri whereby his passion for sales and marketing flourished, catapulting him into the world of sales and marketing.
Jason earned countless sales awards throughout his career. In fact, he was the top performing salesperson for every company for whom he
worked. Wood's entrepreneurial background is just as impressive. Jason successfully owned and operated an automotive lift company,
two sales/marketing consulting firms, a digital marketing firm and now leads Specificity Inc.

 Kevin D. Frisbie – Director and Chief Revenue Officer

 Kevin Frisbie is a director of Specificity, Inc. Kevin is currently
the Founder and President of Frisbie & Associates, a comprehensive financial services firm with offices in Lewiston, Brewer, and Mexico,
Maine, with other affiliate locations in Saco, Hallowell, Bath, and Portland. When Kevin originally launched his own financial services
practice over five years ago, he worked with a strong focus in the area of strategic planning for social security and retirement. Since
that time, he has expanded his office and team to address virtually every personal investment and insurance need an individual, business,
or family may have throughout the entire course of their lives. Kevin's financial services expertise will be helpful to the Board
of Directors and the CEO as we navigate the financial securities markets as a publicly traded company.

 William ("Bill") Anderson – Director/COO

 Bill Anderson is one of our original founders, a director and our COO.
Bill's experience extends from corporate management in the Fortune 100 arena to management consulting and business development.
Bill is well traveled and has lived in nine different states ranging from the East Coast, West Coast, Southwest, Southeast Central and
the Great Lakes. He has spent the most recent 15 years living and working in Ohio. Bill Worked in the food business supply chain for 25
years, the last 18 with Sara Lee. He then went on to work in management consulting for six years. After that, Bill spent five years self-employed
until May 2017, before taking on the role as Chief Operating Officer of Actionable Insights, a digital marketing firm, in June of 2017.
Bill joined Specificity in November 2020 as COO. Bill has a BS Degree in Business Administration and a Master's Degree in Management.
He earned a Masters in Management as a non-traditional student and has a deep interest in and understanding of organizational development
and how people work. Bill retired as our COO in July 2024.

 Richard Berry – COO

 Richard Berry was appointed as COO on November 1, 2024. Richard brings
with him over 30 years of executive experience driving innovation, building teams, and growing revenue for market disrupting technologies
and products across various industries. Richard previously served as CEO of AquaHydrate Inc., where he led the company to achieve over
$15 million in annual revenue through strategic branding, marketing, national distribution partnerships, and effective operations and
sales initiatives. Under his leadership, AquaHydrate gained substantial market traction, ultimately resulting in the sale of the controlling
interest in the company—valued at $50 million—to Ron Burkle's Yucaipa Companies. As COO, Richard will be responsible
for overseeing our operational strategies and supporting the execution of key initiatives across its core brands: Specificity, Put-Thru,
and Intent Buyers. His expertise in business management, coupled with his experience in public offerings and capital markets, will
support our expansion efforts and enhance investor confidence.

 Committees

 As of the date of this Annual Report on Form 10-K, our board of directors
does not have any committees or subcommittees.

 The Board of Directors does not currently have a formal nominating
committee as we are deemed a "controlled company" in that our CEO and Chairman, Jason Wood holds greater than 50% voting control.
As such, nominations of additional board members or nominees for shareholder election are set forth by Mr. Wood. Mr. Wood will consider
shareholder nomination. However, there are currently no formal standards for accepting or rejecting such nominations.

 The Board of Directors does not currently have a formal auditing committee
nor a member of the board that is a "audit committee financial expert" as defined by Item 507(d)(5).

 Family Relationships

 None.

 Involvement in Certain Legal Proceedings

 To our knowledge, during the last ten years, none of our directors
and executive officers has:

 Had a bankruptcy petition filed by or against any business of which such
person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time.

 Been convicted in a criminal proceeding or been subject to a pending criminal
proceeding, excluding traffic violations and other minor offenses.

 Been subject to any order, judgment or decree, not subsequently reversed,
suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting
his involvement in any type of business, securities or banking activities.

 Been found by a court of competent jurisdiction (in a civil action), the
SEC, or the Commodities Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment
has not been reversed, suspended or vacated.

 Been the subject to, or a party to, any sanction or order, not subsequently
reverse, suspended or vacated, of any self-regulatory organization, any registered entity, or any equivalent exchange, association, entity
or organization that has disciplinary authority over its members or persons associated with a member.

 Code of Ethics

 We do not currently have a code of ethics that applies to any member
of the Board of Directors or our executive officers.

 Section 16(a) Beneficial Ownership Reporting Compliance

 Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
our directors and executive officers and persons who own more than 10% of the issued and outstanding shares of our common stock to file
reports of initial ownership of common stock and other equity securities and subsequent changes in that ownership with the SEC. Officers,
directors and greater than ten percent stockholders are required by SEC regulation to furnish us with copies of all Section 16(a) forms
they file. To our knowledge, based solely on a review of the copies of such reports furnished to us and written representations that no
other reports were required, during the fiscal year ended December 31, 2024 all Section 16(a) filing requirements applicable to our officers,
directors and greater than 10% beneficial owners were complied with.

 Item 11. Executive Compensation

 Name and Principal Position

 Title

 Year

 Salary ($)

 Bonus ($)

 Stock Awards ($)(1)

 Option Awards ($)

 Non-Equity Incentive Plan Compensation ($)

 Nonqualified Deferred Compensation Earnings ($)

 All other Compensation ($)

 Total ($)

 Chairman, CEO and President

 2024

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $88,240(1)

 $88,240

 2023

 $7,002

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $189,659(1)

 $196,661

 Richard Berry

 Chief Operating Officer

 2024

 $6,500

 $-0-

 $7,735

 $-0-

 $-0-

 $-0-

 $-0-

 $14,235

 2023

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 William Anderson

 Chief Operating Officer

 2024

 $22,488

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $22,488

 2023

 $88,605

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $684

 $89,289

 Kevin Frisbie

 Chief Revenue Officer

 2024

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 2023

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 $-0-

 (1)
 In lieu of a cash base salary for the CEO, we cover his personal living expenses and other expenses incurred by other entities controlled
by Mr. Wood. These amounts are not going to be repaid and thus were treated as compensation.

 Executive Employment Agreements

 Jason Wood. On January 1, 2021, we entered into an employment
contract with our Chief Executive Officer for which the initial term of the agreement is one year and renews automatically annually. If
the Chief Executive Officer is terminated without cause, then the remaining current contract year shall be paid. Our CEO does not take
a salary; however, in lieu of a salary we cover his personal living, travel and related expenses.

 Willam Anderson. On January 1, 2021, we entered into
an employment contract with our Chief Operating Officer for which the initial term of the agreement is one year and renews automatically
annually. If the Chief Executive Officer is terminated without cause, then the remaining current contract year shall be paid. Pursuant
to this agreement, William shall receive a base salary of $100,000 and be eligible for stock awards.

 Kevin Frisbie. On October 1, 2021, we entered into an
employment contract with Kevin Frisbie (a Director of the Company) to assume the role of Chief Revenue Officer to test our ability to
scale our sales team in 2022 and 2023. The initial term of his employment agreement was for one year, with automatic annual renewals.
Upon execution of the employment agreement, we issued an initial fee of 300,000 shares of our Series B Preferred Stock and agreed to pay
a monthly fee of 10,000 shares of common stock per month. Kevin scaled back his involvement with our sales initiate at the end of 2022;
but he remained accessible to us through the end of December 2023. Kevin was not paid a salary, stock compensation or any other compensation
in 2023.

 Richard Berry. On October 14, 2024, the Company entered
into an employment contract with its Chief Operations Officer, Richard Berry, for which the initial term of the agreement is one year
and renews automatically annually. Pursuant to this agreement, Richard shall receive a base salary of $120,000, stock award of 3,500 shares
of common stock per month. Richard is eligible to receive a ten (10) percent commission on new revenue closed.

 Item 12. Security Ownership of Certain Beneficial Owners and Management
and Related Stockholder Matters

 The following table sets forth, as of June 23, 2025, each person known
by the Company to be the officer or director of the Company or a beneficial owner of five percent or more of the Company's common
stock. Except as noted, the holder thereof has sole voting and investment power with respect to the shares shown. Except as otherwise
indicated, the address of each beneficial owner is c/o Specificity, Inc., 8429 Lorraine Rd., Lakewood Ranch, 34202.

 Shareholder(1)

 Number of Shares of Common Stock Held

 Number of Shares of Series A Preferred Stock(2)

 Number of Shares of Series B Preferred Stock(2)

 Total Voting Rights

 Voting %

 6,510,000

 -

 46,510,000

 93.0
 %

 Kevin Frisbie

 330,000

 -

 508,000

 1,353,954

 2.7
 %

 Bill Anderson

 320,000

 -

 -

 320,000

 0.6
 %

 ClearThink Capital Management, LLC

 901,693

 -

 -

 901,693

 1.7
 %

 Totals

 8,061,693

 508,000

 49,085,647

 98.0
 %

 (1) Under Rule 13d-3 promulgated
under the Exchange Act, a beneficial owner of a security includes any person who, directly or indirectly, through any contract, arrangement,
understanding, relationship, or otherwise has or shares: (i) voting power, which includes the power to vote, or to direct the voting of
shares; and (ii) investment power, which includes the power to dispose or direct the disposition of shares. Certain shares may be deemed
to be beneficially owned by more than one person (if, for example, persons share the power to vote or the power to dispose of the shares).
In addition, shares are deemed to be beneficially owned by a person if the person has the right to acquire the shares (for example, upon
exercise of an option) within 60 days of the date as of which the information is provided. In computing the percentage ownership of any
person, the amount of shares is deemed to include the amount of shares beneficially owned by such person (and only such person) by reason
of these acquisition rights.

 (2) Holders of Series A Preferred
Stock have voting rights equal to exactly eighty percent (80%) of all voting rights available at the time of any vote, including Series
A voting rights. As of June 23, 2025, Series A Preferred Stock, collectively and in their entirety, have voting rights equaling 1,000,000
votes, or exactly 80% of the total voting rights of all classes of shares which equal 12,735,109 votes (fully diluted).

 (3) Holders of Series B Preferred
Stock do not have voting rights but do have the right to convert into the aggregate pro rata number of shares of Common stock equal to
ten percent (10%) of the sum of the total issued and outstanding shares of common plus the shares of common to be issued to the holder
of the Series B Preferred Stock.

 (4) Kevin Frisbie directly
owns 404,000 shares of Series B Preferred Stock, and indirectly owns through the relationship to the owner, his spouse, an additional
104,000 shares of Series B Preferred Stock.

 We are not aware of any arrangements that could result in a change
of control.

 Item 13. Certain Relationships and Related Transactions and Director
Independence

 Related Party Transactions

 On January 13, 2021, the Company and Jason Wood, as holder of 100%
ownership of Pickpocket, Inc., entered into an agreement whereby the Company purchased exactly 80% of the total issued and outstanding
stock of Pickpocket, Inc. in exchange for a 5-year 5% promissory note in the amount of $1,000,000. The note is to be paid in quarterly
payments of interest only with any remaining interest and principal due at maturity.

 On January 13, 2021, the Company sold exactly 260,000 shares of Series
B Preferred Stock to Kevin Frisbie for $250,000.

 Pursuant to the Registration Statement on Form S-1 as filed on May
20, 2022 and deemed effective on June 1, 2022, Jason Wood registered for resale exactly 500,000 shares of common stock of the Company
at a price of $1.50 per share. Subsequently, Jason Wood sold 500,000 shares of the registered common stock of the Company to various parties
during the year ended December 31, 2022.

 Otherwise, from the year ended December 31, 2021, through the year
ended December 31, 2024, there have been no additional transactions, or any proposed transactions, in which the Company was or is to be
a participant and in which any related person had or will have a direct or indirect material interest, that would be required to be disclosed
herein pursuant to Items 404(a) and 404(d) of Regulation S-K.

 Director Independence

 Our Board of Directors has determined that it does not have a member
that is "independent" as the term is used in Item 7(d)(3)(iv) of Schedule 14A under the Securities Exchange Act of 1934, as
amended.

 Item 14. Principal Accounting Fees and Services.

 The Company engaged CM3 Advisory in 2024 to conduct its 2023 and 2024
audit. Prior to 2023, BF Borgers CPA PC was our former independent registered public accounting firm since inception until they were permanently
banned by the U.S. Securities and Exchange Commission. All fees paid to CPA firms are reported below.

 Year

 Audit

 Taxes

 Filings

 Other

 Total

 2024

 $
 89,000

 $
 -

 $
 -

 $
 -

 $
 89,000

 2023

 $
 22,000

 $
 -

 $
 -

 $
 -

 $
 22,000

 Item 15. Exhibits, Financial Statement Schedules

 Exhibit

Number

 Description of Exhibit

 Filed

 3.1

 Articles of incorporation filed November 25, 2020

 Form S-1 Filed June 23, 2021

 3.2

 Bylaws dated November 25, 2020

 Form S-1 Filed June 23, 2021

 3.3

 Designation of Series A Preferred Stock filed May 14, 2021

 Form S-1 Filed June 23, 2021

 3.4

 Designation of Series B Preferred Stock filed May 14, 2021

 Form S-1 Filed June 23, 2021

 31.1

 Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

 Herein

 31.2

 Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

 Herein

 32.1

 Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 Herein

 32.2

 Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 Herein

 101.INS

 101.SCH

 101.CAL

 101.DEF

 101.LAB

 101.PRE

 Item 16. Form 10-K Summary

 Not applicable.

 SIGNATURES

 Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 Specificity, Inc.

 Date: 06/23/2025

 By:

 /s/ Jason Wood

 Name:

 Title:

 Chairman of the Board of Directors, & Chief Executive Officer

 (Principal Executive Officer)

 Date: 06/23/2025

 By:

 /s/ Jason Wood

 Name:

 Title:

 Chief Financial Officer

(Principal Financial and Accounting Officer)

 In accordance with the Exchange Act, this report has been signed below
by the following persons on June 23, 2025 on behalf of the registrant and in the capacities indicated.

 SPECIFICTY, INC.

 FINANCIAL STATEMENTS

 AS OF AND FOR THE YEARS ENDED DECEMBER 31, 2024
AND 2023

 INDEX TO FINANCIAL STATEMENTS

 Pages

 Report of Independent Registered Public Accounting Firm

 Balance Sheets

 Statement of Operations

 Statement of Changes in Stockholders' Deficit

 Statement of Cash Flows

 Notes to the Financial Statements

 REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING
FIRM

 To the Board of Directors and Stockholders of Specificity, Inc.

 Opinion on the Financial Statements

 We have audited the accompanying balance sheets
of Specificity, Inc. (the Company) as of December 31, 2024 and 2023, and the related statements of operations, changes in stockholders'
deficit, and cash flows for the years then ended, and the related notes (collectively referred to as the financial statements). In our
opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2024
and 2023, and the results of its operations and its cash flows for the years then ended, in conformity with accounting principles generally
accepted in the United States of America.

 Emphasis of a matter – Going concern

 The accompanying financial statements have been
prepared assuming that the Company will continue as a going concern. As discussed in Note 2 to the financial statements, the Company has
suffered recurring losses from operations and has a net capital deficiency that raises substantial doubt about its ability to continue
as a going concern. Management's plans in regard to these matters are also described in Note 2. The financial statements do not
include any adjustments that might result from the outcome of this uncertainty.

 Basis for Opinion

 These financial statements are the responsibility
of the Company's management. Our responsibility is to express an opinion on the Company's financial statements based on our
audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required
to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations
of the Securities and Exchange Commission and the PCAOB.

 We conducted our audits in accordance with the
standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial
statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged
to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding
of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company's
internal control over financial reporting. Accordingly, we express no such opinion.

 Our audits included performing procedures to assess
the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond
to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements.
Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating
the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

 /s/ CM3 Advisory

 San Diego, California

 June 23, 2025

 6866

 We have served as the Company's auditor since 2024.

 F- 1

 Balance Sheets

 2024

 2023

 ASSETS

 CURRENT ASSETS

 Cash and cash equivalents

 $
 3,413

 $
 49,149

 Accounts receivable, net of allowance for doubtful accounts

 -

 4,000

 Prepaid and other current assets

 3,840

 3,375

 Total current assets

 7,253

 56,524

 NONCURRENT ASSETS

 Property and equipment, net

 1,047

 5,745

 Operating lease right of use asset

 -

 20,984

 Intangibles, net

 1,550,996

 5,888

 TOTAL ASSETS

 $
 1,559,296

 $
 89,141

 LIABILITIES AND STOCKHOLDERS' DEFICIT

 CURRENT LIABILITIES

 Working capital funding loans

 $
 165,896

 $
 118,934

 Accounts payable and accrued expenses

 173,941

 40,687

 Accrued payroll, taxes and penalties

 233,898

 166,300

 Deferred revenue

 -

 53,000

 Accrued interest payable - related party

 100,000

 Convertible note payable, net of discount

 209,671

 241,387

 Current portion of operating lease liability

 -

 22,085

 Related party advances

 295,669

 284,500

 Total current liabilities

 1,179,075

 976,893

 NON-CURRENT LIABILITIES

 Related party notes payable (Pickpocket)

 Total non-current liabilities

 TOTAL LIABILITIES

 2,179,075

 1,976,893

 COMMITMENTS AND CONTINGENCIES (Note 11)

 STOCKHOLDERS' DEFICIT

 Preferred stock, Series A, $ 0.001 par value; 1,000,000 shares authorized; shares issued and outstanding were 1,000,000, respectively

 1,000

 1,000

 Preferred stock, Series B, $ 0.001 par value; 560,000 shares authorized; shares issued and outstanding were 560,000, respectively

 Common stock, $ 0.001 par value; 50,000,000 shares authorized issued and outstanding were 13,539,544 and 11,216,438, respectively

 13,539

 11,216

 Stock Subscription

 ( 32,720
)

 -

 Additional paid-in capital

 7,030,034

 5,116,403

 Accumulated deficit

 ( 8,081,892
)

 ( 7,466,631
)

 Total stockholders' deficit

 ( 619,779
)

 ( 1,887,752
)

 TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT

 $
 1,559,296

 $
 89,141

 The accompanying notes are an integral part of
these financial statements.

 F- 2

 Statements of Operations

 YEAR ENDED

 2024

 2023

 Revenues, net

 $
 991,143

 $
 1,096,575

 Cost of services

 522,715

 548,278

 Gross profit

 468,428

 548,297

 Operating expenses:

 Sales and marketing

 179,616

 450,500

 Capital raise promotion expense

 29,610

 86,951

 General and administrative expenses

 746,080

 687,394

 Share-based compensation expense

 7,735

 Depreciation and amortization

 11,087

 47,762

 Total operating expenses

 974,128

 1,322,607

 Loss from operations

 ( 505,700
)

 ( 774,310
)

 Other expense:

 Interest expense

 ( 18,910
)

 ( 195,326
)

 Interest expense - related party

 ( 50,000
)

 ( 50,000
)

 Loss on extinguishment of debt

 ( 11,409
)

 -

 Loss on termination of operating lease

 ( 29,242
)

 -

 Intangible asset impairment charge

 -

 ( 50,000
)

 Total other expense

 ( 109,561
)

 ( 295,326
)

 Loss before provision for income taxes

)

)

 Provision for income taxes

 -

 -

 $
)

 $
)

 Basic and diluted loss per share

 $
 ( 0.05
)

 $
 ( 0.10
)

 Basic and diluted weighted average shares outstanding

 11,369,799

 10,339,399

 The accompanying notes are an integral part of
these financial statements.

 F- 3

 Statement of Changes in Stockholders' Deficit

 Additional

 Preferred Stock, Series A

 Preferred Stock, Series B

 Common Stock

 Paid-In

 Subscription

 Accumulated

 Issued

 Amount

 Issued

 Amount

 Issued

 Amount

 Capital

 Receivable

 Deficit

 Total

 (Unaudited)

 Balances, December 31, 2022

 $
 1,000

 560,000

 $

 10,344,482

 $
 10,344

 $
 4,689,274

 $
 -

 $
 ( 6,396,995
)

 $
 ( 1,246,117
)

 Common stock issued in connection with S1 offering

 -

 -

 -

 -

 136,341

 172,865

 -

 -

 173,001

 Common stock issued in connection with 506 offering

 -

 -

 -

 -

 99,600

 -

 -

 100,000

 Common stock issued in connection with Convertible Note for no consideration

 -

 -

 -

 -

 62,450

 -

 -

 62,500

 Common stock issued in exchange for services rendered

 -

 -

 -

 -

 85,615

 42,414

 -

 -

 42,500

 Common stock issued with Strata Agreement for no consideration

 -

 -

 -

 -

 200,000

 49,800

 -

 -

 -

 -

 -

 -

 -

 -

 -

)

)

 Balances, December 31, 2023

 $
 1,000

 560,000

 $

 11,216,438

 $
 11,216

 $
 5,116,403

 $
 -

 $
 ( 7,466,631
)

 $
 ( 1,887,752
)

 Common stock issued in partial convertible note conversion

 -

 -

 -

 -

 100,000

 49,900

 -

 -

 Common stock issued in exchange for services rendered

 -

 -

 -

 -

 118,975

 89,882

 -

 -

 90,001

 Common stock issued in connection with 506 offering

 -

 -

 -

 -

 293,631

 219,925

 ( 32,720
)

 -

 187,498

 Employee share-based compensation

 -

 -

 -

 -

 10,500

 7,724

 -

 -

 7,735

 Common stock issued as consideration paid for HomeQ - software purchase

 -

 -

 -

 -

 1,800,000

 1,800

 1,546,200

 -

 1,548,000

 -

 -

 -

 -

 -

 -

 -

 -

)

)

 Balances, December 31, 2024

 $
 1,000

 560,000

 $

 13,539,544

 $
 13,539

 $
 7,030,034

 $
 ( 32,720
)

 $
 ( 8,081,892
)

 $
 ( 619,779
)

 The accompanying notes are an integral part of
these financial statements.

 F- 4

 Statements of Cash Flows

 YEAR ENDED

 2024

 2023

 CASH FLOWS FROM OPERATING ACTIVITIES:

 $
)

 $
)

 Adjustments to reconcile net income to net cash used in operating activities:

 Depreciation expense

 4,698

 4,994

 Amortization of intangibles

 6,389

 42,768

 Amortization of original issue discount

 -

 55,000

 Loss on extinguishment of debt

 11,409

 -

 Loss on termination of operating lease

 29,242

 -

 Intangible asset impairment charge

 -

 Share-based compensation expense

 7,735

 Changes in operating liabilities:

 Accounts receivable

 4,000

 1,000

 Prepaid expenses and other current assets

 ( 465
)

 ( 1,005
)

 Accounts payable and accrued expenses

 119,251

 ( 33,524
)

 Accrued liabilities

 67,597

 125,286

 Accrued interest payable

 6,530

 75,777

 Deferred revenue

 ( 53,000
)

 45,682

 Accrued interest payable - related party

 Net cash used in operating activities

 ( 361,875
)

 ( 603,658
)

 CASH FLOWS FROM FINANCING ACTIVITIES:

 Proceeds from working capital funding loans

 199,250

 313,837

 Repayments of working capital funding loans

 ( 81,780
)

 ( 194,903
)

 Proceeds from convertible promissory note issuance

 -

 200,000

 Repayment of convertible promissory note issuances

 -

 ( 26,890
)

 Principal repayments under operating lease obligations

 -

 ( 42,547
)

 Advances from related party

 11,169

 90,000

 Proceeds from sale of common stock (private placement)

 187,500

 241,249

 Proceeds from sale of common stock (S-1)

 -

 49,253

 Net cash provided by financing activities

 316,139

 629,999

 NET CHANGE IN CASH AND CASH EQUIVALENTS

 ( 45,736
)

 26,341

 CASH AND CASH EQUIVALENTS, beginning of period

 49,149

 22,808

 CASH AND CASH EQUIVALENTS, end of period

 $
 3,413

 $
 49,149

 SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

 Cash paid for:

 Interest

 $
 -

 $
 -

 Income taxes

 $
 -

 $
 -

 NON-CASH FINANCING ACTIVITIES:

 Common stock issued in exchange for services rendered

 $
 89,999

 $
 25,000

 Common stock issued in partial convertible note conversion

 $

 $
 -

 Common stock issued in connection with Convertible Note for no consideration

 $
 -

 $
 62,500

 Common stock issued to employees as compensation

 $
 7,735

 $
 -

 Common stock issued as consideration paid for HomeQ

 $
 1,548,000

 $
 -

 The accompanying notes are an integral part of
these financial statements.

 F- 5

 NOTE 1 – ORGANIZATION AND BASIS OF PRESENTATION

 Business Overview

 Specificity, Inc. (hereinafter referred to as the "Company")
was incorporated in the State of Nevada on November 25, 2020 ("Inception"). The Company's principal headquarters is
located at 8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL 34202.

 The Company is a full service digital marketing firm that delivers
cutting-edge marketing solutions to identify and market in real-time to potential customers who are actively in the buying cycle. The
Company's digital marketing solutions focus on Business to Business ("B2B") and Business to Consumer ("B2C")
consumer markets and give small and medium sized businesses a fair chance to capture online traffic. The Company's underlying technology
solution utilizes BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences, effectively eliminating bot traffic and ad waste
and produces real-time messaging opportunities to reach target audiences more efficiently than broad based market messaging platforms.
The Company also implements intuitive ad sequencing, audience ID technology, Artificial Intelligence ("AI") integration, saturation
modeling, conversion funneling, Customer Relationship Management ("CRM") integration, traffic resolution, and comprehensive
analytics reporting.

 The Company's digital marketing capabilities were acquired through
organic development in-house and through its efforts as a tech incubator and early adopter of innovative marketing tools. The Company
principally generates revenue from its primary digital marketing solution; however, it has three other digital marketing solutions for
which development is in varying stages of completion and/or waiting to be deployed to the marketplace. Refer to Note 3 – Revenue
from Contracts with Customers for additional discussion about our digital marketing solution offerings.

 NOTE 2 – GOING CONCERN

 The Company is a development stage corporation. The Company has performed
an annual assessment of its ability to continue as a going concern as required under Financial Accounting Standards Board ("FASB")
Accounting Standards Update ("ASU") No. 2014-15, Presentation of Financial Statements – Going Concern ("ASU No.
2014-15") and concluded that the ability of the Company to continue as a going concern is dependent upon the Company's ability
to increase revenues and raise additional funds to implement its full business plan.

 The Company's financial statements have been prepared assuming
that it will continue as a going concern, which contemplates continuity of operations and liquidation of liabilities in the normal course
of business. As reflected in the financial statements, the Company has $ 1,559,296 in assets, and an accumulated deficit and working capital
deficit of $ 8,081,892 and $ 1,171,822, respectively, as of December 31, 2024, and incurred a net loss and cash used in operations of $ 615,261
and $ 361,875, respectively, for the year ended December 31, 2024. These circumstances raise substantial doubt about the Company's
ability to continue as a going concern for a period of 12 months from the date of this report. Although the Company has generated revenue
from contracts with customers since its inception, the Company has reported a cumulative net loss due to costs associated with sale growth
initiatives and capital raises.

 F- 6

 The Company's ability to raise additional equity capital has
been delayed due to the SEC's enforcement proceedings against its former audit firm BF Borgers CPA PC and its owner, Benjamin F.
Borgers, where in the SEC charged them with deliberate and systematic failures to comply with PCAOB standards in their audits and reviews
of hundreds of public companies, which were incorporated in more than 1,500 SEC filings from January 2021 through June 2023. As a result,
the Company was unable to complete and file its annual report and quarterly reports in a timely manner. In the interim, the Company raised
capital through short term bridge loans and also entered into a 24-month Strata Purchase Agreement ("Strata Agreement") with
a private investor who committed to purchase up to $ 5,000,000 of the Company's registered common stock (see Note 9 – Strata
Purchase Agreement). The Company intends to leverage this Strata Agreement to raise equity necessary to execute its full business plan.

 In the long run, the ability of the Company to continue as a going
concern is dependent on its ability to implement the business plan, raise capital, and generate sufficient revenues to generate positive
net income and cash flow. There is no guarantee that the Company will ever be able to raise sufficient capital or generate a level of
revenue to sustain its operations. The financial statements do not include any adjustments that might be necessary if the Company is unable
to continue as a going concern.

 NOTE 3 – SUMMARY OF SIGNIFCANT ACCOUNTING POLICIES

 Basis of Presentation

 The accompanying unaudited financial statements have been prepared
in accordance with generally accepted accounting principles in the United States of America. The Company's fiscal year end is December
31 st.

 Reportable Operating Segments

 The Company operates its digital marketing business as a single segment
business. We consider a combination of factors when evaluating the composition of potential reportable segments, including the results
regularly provided to our Chief Executive Officer, who is our chief operating decision maker ("CODM"), economic characteristics
of our digital marketing services offered, classes of clients (when applicable), geographic considerations (e.g. United States versus
the rest of the world), and regulatory environment considerations (if applicable).

 Development Stage Company

 The Company is a development stage company as defined in Accounting
Standards Codification ("ASC") 915 "Development Stage Entities." The Company is devoting substantially all of
its efforts on establishing the business and generating sufficient revenue to support its ongoing operations. All losses accumulated since
inception have been considered as part of the Company's development stage activities. The Company has elected to adopt application of
Accounting Standards Update ("ASU") No. 2014-10, Development Stage Entities (Topic 915): Elimination of Certain Financial
Reporting Requirements. Upon adoption, the Company no longer presents or discloses inception-to-date information and other remaining disclosure
requirements of Topic 915.

 F- 7

 Use of Estimates

 The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities
and disclosure of contingent assets and liabilities at the date the financial statements and the reported amount of revenues and expenses
during the reporting period. Actual results could differ from those estimates. The Company's significant estimates include the valuation
of share-based compensation, embedded derivatives within convertible note issuances, and allowance against deferred tax assets.

 Reclassification of Prior Year Presentation

 Certain prior year amounts in the statement of operations have been
reclassified for consistency with the current year presentation. These reclassifications had no effect on the reported results of operations.

 Cash and Cash Equivalents

 The Company considers all highly liquid investments with original maturities
of three months or less to be cash equivalents for purposes of these financial statements. The Company had no cash equivalents as of December
31, 2024 and 2023. Interest-bearing cash deposits maintained by financial institutions in the United States of America are insured by
the Federal Deposit Insurance Corporation ("FDIC") up to a maximum of $ 250,000. Interest bearing deposits in excess of FDIC
insured limits are uninsured and unrecoverable in the event a financial institution the Company has a deposit relationship with becomes
insolvent. The Company manages uninsured deposit risk by 1) investing in government backed securities and holding such investments to
maturity and 2) investing in a series of certificates of deposit at amounts below the FDIC limit at other financial institutions. The
Company had no cash balances in excess of FDIC limits as of December 31, 2024 or 2023.

 Accounts Receivable and Allowance for Doubtful Accounts

 Accounts receivable is recorded net of an allowance for doubtful accounts,
if needed. The Company considers any changes to the financial condition of its financial institutions used and any other external market
factors that could impact the collectability of its receivables in the determination of its allowance for doubtful accounts. The Company
does not have significant accounts receivable due to their billing practices which require upfront payment for services on or before the
first of each month. Accordingly, the Company does not expect to have write-offs or adjustments to accounts receivable which could have
a material adverse effect on its financial position, results of operations or cash flows as the portion which is deemed uncollectible
is already taken into account when the revenue is recognized.

 Property and Equipment

 The Company's primary property and equipment consists of office
equipment. Property and equipment is recorded at historical cost. Expenditures for major additions and betterments are capitalized. Maintenance
and repairs that do not extend the life of property and equipment are charged to operating expense as incurred. Depreciation of property
and equipment is computed under the straight line method of depreciation over the assets estimated useful life. Upon sale or retirement
of equipment, the related cost and accumulated depreciation are removed, and any gain or loss is reflected in the statement of operations
and cash proceeds, if any, are reflected in the statement of cash flows from investing activities.

 F- 8

 Intangible Assets

 The Company's primary intangible assets consist of website development
costs and internally developed software used to deliver digital marketing services. The Company expenses website and internally developed
software costs incurred during the planning and content development phases of development. The Company expenses hosting costs incurred
during all stages of development. The Company capitalizes all costs incurred during active development of the application and infrastructure
and graphics, including acquired technology stacks. Software related intangible assets are amortized using the straight-line method over
an estimated economic life of three ( 3) to five ( 5) years.

 Right of Use Assets and Liabilities

 The Company determines if an arrangement is a lease at inception. Operating
leases are included in operating lease right-of-use ("ROU") assets, and operating lease liabilities in the balance sheets.
ROU assets represent our right to use an underlying asset for the lease term and lease liabilities represent our obligation to make lease
payments arising from the lease. Operating lease ROU assets and liabilities are recognized at commencement date based on the present value
of lease payments over the lease term. Lease agreements do not typically provide an implicit rate, as such the Company uses its incremental
borrowing rate based on the estimated rate of interest for collateralized borrowing over a similar term of the lease payments at commencement
date. The operating lease ROU asset also includes any lease payments made and excludes lease incentives. Lease terms may include options
to extend or terminate the lease when it is reasonably certain that the Company will exercise that option. For lease agreements with lease
and non-lease components are generally accounted for separately.

 Impairment of Long-Lived Assets

 Long lived assets (including intangible assets) are reviewed by the
Company's management when there is evidence that events or changes in circumstances indicate that the carrying amount of an asset
or asset group may not be recoverable. Recoverability of assets to be held and used in measured by comparing the carrying amount of an
asset or asset group to estimated undiscounted future cash flows expected to be generated by the asset or asset group. If the carrying
amount of an asset or asset group exceeds its estimated future cash flows, an impairment charge is recognized for the amount by which
the carrying amount of the asset or asset group exceeds the estimated fair value of the asset or asset group. Long-lived assets to be
disposed of by sale are reported at the lower of their carrying amounts or their estimated fair values less costs to sell and are not
depreciated. There were no impairments of long lived assets during the year ended December 31, 2024. During the year ended December 31,
2023, the Company recognized a non-cash impairment charge of $ 50,000 within other expense due to its decision abandon the planned release
of investor center solution. The investor center solution target market had materially changed as there were many other competing capital
raising applications offering similar technology and with larger development funding commitments.

 Fair Value of Financial Instruments

 The Company accounts for certain assets and liabilities at fair value.
The hierarchy below lists three levels of fair value based on the extent to which inputs used in measuring fair value are observable in
the market. The Company categorizes each of our fair value measurements in one of these three levels based on the lowest level input that
is significant to the fair value measurement in its entirety. These levels are:

 F- 9

 §
 Level 1 – inputs are based upon unadjusted quoted prices for identical
instruments in active markets. Level 1 investments include U.S. government securities, common and preferred stock, and mutual funds. Level
1 assets and liabilities include those actively traded on exchanges. Level 1 inputs are used to determine the value of shares issued as
an inducement in connection with the issuance of convertible debt structures.

 §
 Level 2 – inputs are based upon quoted prices for similar instruments
in active markets, quoted prices for identical or similar instruments in markets that are not active, and model-based valuation techniques
(e.g. the Black-Scholes model) for which all significant inputs are observable in the market or can be corroborated by observable market
data for substantially the full term of the assets or liabilities. Where applicable, these models project future cash flows and discount
the future amounts to a present value using market-based observable inputs including interest rate curves, credit spreads, foreign exchange
rates, and forward and spot prices for currencies. Level 2 inputs are used to determine the fair value of preferred issued for no consideration
if there is a prior market transaction.

 §
 Level 3 – inputs are generally unobservable and typically reflect management's
estimates of assumptions that market participants would use in pricing the asset or liability. The fair values are therefore determined
using model-based techniques, including option pricing models and discounted cash flow models. Level 3 inputs are used to determine the
value of stock warrants, if applicable.

 The estimated fair value of certain financial instruments, including
accounts receivable, working capital funding loans, accounts payable and accrued expenses, are carried at historical cost basis, which
approximates their fair values because of the short-term nature of these instruments. The Company's principal transactions subject
to fair value estimates are share based compensation (Level 1) and stock warrants (Level 2).

 Convertible Debt

 The Company may enter into negotiated short term convertible debt agreement
to provide bridge capital in between equity raises. The Company evaluates the terms of convertible debt issues to determine whether there
are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately
as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument,
including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single,
compound derivative instrument. If a security or instrument becomes convertible only upon the occurrence of a future event outside the
control of the Company, or, is convertible from inception, but contains conversion terms that change upon the occurrence of a future event,
then any contingent beneficial conversion feature is measured and recognized when the triggering event occurs, and contingency has been
resolved. Conversion features that appear in convertible notes issued by the Company are accounted for as set forth below:

 Embedded Derivatives. If the conversion feature within convertible
debt meets the requirements to be treated as a derivative, then the Company will estimate the fair value of the convertible debt derivative
using the Black Scholes method upon the date of issuance. If the fair value of the convertible debt derivative is higher than the face
value of the convertible debt, the excess is immediately recognized as interest expense. Otherwise, the fair value of the convertible
debt derivative is recorded as a liability with an offsetting amount recorded as a debt discount, which offsets the carrying amount of
the debt. The convertible debt derivative is revalued at the end of each reporting period and any change in fair value is recorded as
a gain or loss in the statement of operations. The debt discount is amortized through interest expense over the life of the debt. During
the year ended December 31, 2024 and 2023, there were no embedded derivatives identified.

 F- 10

 Beneficial Conversion Feature. If the conversion feature is not treated
as a derivative, the Company assesses whether it is a beneficial conversion feature ("BCF"). A BCF exists if the conversion
price of the convertible debt instrument is less than the stock price on the commitment date. This typically occurs when the conversion
price is less than the fair value of the stock on the date the instrument was issued. The value of a BCF is equal to the intrinsic value
of the feature, the difference between the conversion price and the common stock into which it is convertible and is recorded as additional
paid in capital and as a debt discount in the consolidated balance sheets. The Company amortizes the balance over the life of the underlying
debt as amortization of debt discount expense in the statements of operations. If the debt is retired early, the associated debt discount
is then recognized immediately as amortization of debt discount expense which is included in the caption "interest expense"
in the statements of operations. There were no beneficial conversion features identified for the Company's prior outstanding convertible
debt.

 Warrants issued as consideration with Convertible Debt. The Company
treats the issuance of shares of common stock in connection with the issuance of convertible debt as a debt discount, which is recorded
as a contra-liability against the debt and amortizes the balance over the life of the underlying debt as amortization of debt discount
expense which is included in the caption "interest expense" in the statement of operations. The offset to contra-liability
is recorded as additional paid in capital if the stock consideration is not treated as a derivative. The Company determines the value
of warrants issued in connection with convertible debt using a Black Scholes option pricing model which is a Level 2 fair value measurement.
During the year ended December 31, 2024 and 2023, there were no warrants issued as an inducement for a convertible debt issuance.

 Stock issued as consideration with Convertible Debt. The Company treats
the issuance of shares of common stock in connection with the issuance of convertible debt as a debt discount, which is recorded as a
contra-liability against the debt and amortizes the balance over the life of the underlying debt as amortization of debt discount expense
which is included in the caption "interest expense" in the statement of operations. The offset to contra-liability is recorded
as additional paid in capital if the stock consideration is not treated as a derivative. The Company determines the value of stock issued
in connection with convertible debt based on quoted market prices for the Company's common stock which is a Level 1 fair value measurement.
During the year ended December 31, 2024, the Company did not issue additional consideration to its convertible noteholder. During the
year ended December 31, 2023, the Company issued 50,000 shares of common stock as additional consideration to its convertible noteholder
(see Note 6).

 If the conversion feature does not qualify for either the derivative
treatment or as a BCF, the convertible debt is treated as traditional debt.

 F- 11

 Warrants

 The Company may issue warrants as additional consideration when issuing
convertible note financing as a bridge loan in between equity raises. The Company issues detachable freestanding warrants to purchase
common stock for cash. The Company does not issue warrants or other financial instruments indexed to the Company's stock, change
of control or any other factor not closely related to the warrant. The Company uses the Black-Scholes option pricing model ("Binomial
Model") to value warrants issued in connection with capital raise transactions. The estimated fair value of a warrant is determined
using Level 2 inputs. Inherent in a binomial options pricing model are assumptions related to expected share-price volatility, expected
life, risk-free interest rate and dividend yield. The Company estimates the volatility of its common stock based on historical volatility
that matches the expected remaining life of the warrants. The risk-free interest rate is based on the U.S. Treasury zero-coupon yield
curve on the grant date for a maturity similar to the expected remaining life of the warrants. The expected life of the warrants is assumed
to be equivalent to their remaining contractual term. The dividend rate is based on the historical rate, which the Company anticipates
as zero.

 Income Taxes

 The Company accounts for income taxes pursuant to the provision of
ASC 740-10, "Accounting for Income Taxes" ("ASC 740-10"), which requires, among other things, an asset and liability
approach to calculating deferred income taxes. The asset and liability approach requires the recognition of deferred tax assets and liabilities
for the expected future tax consequences of temporary differences between the carrying amounts and the tax bases of assets and liabilities.
A valuation allowance is provided to offset any net deferred tax assets for which management believes it is more likely than not that
the net deferred asset will not be realized.

 The Company follows the provision of ASC 740-10 related to Accounting
for Uncertain Income Tax Positions. When tax returns are filed, there may be uncertainty about the merits of positions taken or the amount
of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized
in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not
that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions
taken are not offset or aggregated with other positions.

 Tax positions that meet the more likely than not recognition threshold
are measured at the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable
taxing authority. The portion of the benefit associated with tax positions taken that exceed the amount measured as described above should
be reflected as a liability for uncertain tax benefits in the accompanying balance sheet along with any associated interest and penalties
that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all more likely than not
to be upheld upon examination. As such, the Company has not recorded a liability for uncertain tax benefits. The federal and state income
tax returns of the Company are subject to examination by the IRS and state taxing authorities, generally for three years after they are
filed.

 The Company filed its federal corporate tax returns since inception.

 F- 12

 Revenue from Contracts with Customers

 The Company's performance obligation, associated
with digital marketing solutions generally consist of the promise to deliver digital marketing services. Digital marketing solutions are
delivered as a service and as such the performance obligation is complete once marketing tools or solutions are made available to the
customer, or as determined by the specific terms of the contract, if applicable. The Company charges its clients a fixed monthly retainer
for its services and such retainer is automatically renewed on a monthly basis on the first of the month unless cancelled by the client
in accordance with the terms of the service agreement. If any customer pays for digital marketing services in advance, those payments
are initially recorded as deferred revenue and then recognized as revenue when digital marketing services are delivered. As of December
31, 2024, the Company had no deferred revenue recorded. At December 31, 2023, the Company had deferred revenue of $ 53,000 due to timing
of the signing of the contract and completion of services, which occurred in January 2024.

 The Company's standard sales terms generally
do not generally allow for a right of return due to the nature of digital marketing services. After completion of the Company's
performance obligation, there is an unconditional right to consideration as outlined in the contract. Revenue is recognized when performance
obligations under the terms of the contracts with customers are satisfied.

 The Company offers three digital marketing solutions
within its single segment business.

 1.
 Tradigital Partners - White-Label Digital Marketing Solutions for Ad Agencies. Tradigital
Partners is a specialized white-label digital marketing service designed exclusively for advertising agencies to partner their traditional
campaigns with digital. This solution allows agencies to expand their service offerings by providing cutting-edge digital marketing solutions
under their own brand, without the need for in-house expertise or infrastructure.

 2.
 Put-Thru - Enterprise-Grade Digital Marketing, Scaled for SMBs. Put-Thru is a digital marketing
tech stack designed specifically for small and medium-sized businesses (SMBs). Unlike enterprise-level marketing platforms that require
significant investment and expertise, Put-Thru delivers powerful digital advertising solutions at an affordable price point, helping SMBs
compete with larger brands.

 3.
 Pickpocket - DIY Digital Marketing Platform for Small Business Owners. Pickpocket is a do-it-yourself
(DIY) digital marketing platform built for small business owners who want to take control of their advertising efforts while cutting out
the waste of audiences that don't make sense for their product or service. Designed for businesses with annual revenues between $500,000
and $5 million, Pickpocket leverages behavior-based ID technology to help users build ideal customer profiles and directly target potential
buyers through their mobile devices. The main goal of Pickpocket is to directly target your competitors. Although fully developed, Pickpocket
has not yet generated revenue, presenting an opportunity for future monetization strategies, including subscriptions, performance-based
pricing, or value-added services.

 Adhoc marketing services are available on a fee
for service basis and include email marketing, automated marketing, content marketing, social media content creation, digital production
marketing, branding standards, logo creation, website creature, brochure creation, print marketing, targeted print campaigns, Google and
Bind display ads, Google and Bing pay per click campaigns, Google local service ads, Test (SMS) campaigns, search engine optimization,
blog creation, voice marketing, radio commercial creation, influencer marketing collaboration and proximity marketing.

 F- 13

 Advertising, Marketing and Promotion Costs

 The Company expenses advertising, marketing and promotion costs related
to its digital marketing offerings in the period in which the expenditure is incurred. Digital marketing services will be promoted through
recognized social media networks and other marketing channels, and at targeted events. During the years ended December 31, 2024 and 2023,
the Company incurred website, general marketing, advertising, branding and promotion costs of $ 179,616 and $ 450,500, respectively.

 Capital Raise Promotion Costs

 The Company expenses capital raise costs in the period in which the
expenditure is incurred. Promotion expenses include digital investor website and processing platform fees, investor relations and related
advisory fees, marketing and promotion campaigns to promote the Company's equity raise. During the years ended December 31, 2024
and 2023, the Company incurred capital raise promotion costs of $ 29,610 and $ 86,951, respectively.

 Share-Based Compensation

 Share-based compensation is accounted for based on the requirements
of ASC 718 – "Compensation–Stock Compensation", which requires recognition in the financial statements of the
cost of employee, non-employee and director services received in exchange for an award of equity instruments over the period the employee
or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement
of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award. Share-based
compensation is recorded in the statement of operations. Issuances of share-based compensation to date did not include any service performance
element and as such equity awards were expensed and reported as share based compensation in the statement of operations when granted to
recipients.

 Basic and Diluted Net Loss Per Share

 The Company computes net loss per share in accordance with FASB ASC
260 "Earnings per Share (EPS)". EPS is computed by dividing net income or loss available to common shareholders by the weighted
average number of outstanding common shares during the period. Diluted EPS gives effect to all dilutive potential common shares outstanding
during the period. Diluted EPS excludes all potential common shares if their effect is anti-dilutive (See Note 11).

 New Accounting Pronouncements

 On January 1, 2024, the Company adopted ASU 2023-07, "Segment
Reporting (Topic 280): Improvements to Reportable Segment Disclosures," which is intended to improve reportable segment disclosure
requirements, primarily through enhanced disclosures about significant segment expenses. The purpose of the amendment is to enable investors
to better understand an entity's overall performance and assess potential future cash flows. The guidance is effective for fiscal
years beginning after December 15, 2023, and interim periods within fiscal years beginning after December 15, 2024, with early adoption
permitted. The guidance is to be applied retrospectively to all prior periods presented in the financial statements. There was no material
impact upon adoption of this ASU as the Company's operates a single segment business and all significant revenues and costs to conduct
business are disclosed in its statements of operations.

 F- 14

 In December 2023, the FASB issued ASU 2023-09, "Income Taxes
(Topic 740): Improvements to Income Tax Disclosures," which modifies the rules on income tax disclosures to require disaggregated
information about a reporting entity's effective tax rate reconciliation as well as information on income taxes paid. The ASC is
intended to benefit investors by providing more detailed income tax disclosures that would be useful in making capital allocation decisions.
The ASC guidance is effective for annual periods beginning after December 15, 2024, with early adoption permitted. ASU 2023-09 should
be applied on a prospective basis, but retrospective application is permitted. The Company is currently evaluating the potential impact
of adopting this new ASU on its financial statements.

 On January 1, 2024, the Company adopted Accounting Standards Update
(ASU) 2020-06—Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in
Entity's Own Equity (Subtopic 815-40). The FASB issued ASU 2020-06 in August 2020 which, among other things, simplifies the accounting
for convertible instruments and contracts in an entity's own equity and amends the diluted EPS computation for these instruments.
This ASU is effective for fiscal years beginning after December 15, 2023, for smaller reporting companies. Earlier adoption is permitted
but not earlier than December 15, 2020. The Company adopted ASU 2020-06 during the first quarter of 2024 on a modified retrospective basis.
There was no material impact upon adoption of this ASU as the Company's did not previously record any beneficial conversion features
in connection with its convertible note issued in 2023.

 The FASB issues ASUs to amend the authoritative literature in ASC.
There have been a number of ASUs to date that amend the original text of ASC. The Company believes those issued to date either (i) provide
supplemental guidance, (ii) are technical corrections, (iii) are not applicable to the Company or (iv) are not expected to have a significant
impact on the Company, except for those cited above.

 NOTE 4 – RELATED PARTY TRANSACTIONS

 Employment Agreement

 On January 1, 2021, the Company entered into a 1-year employment agreement
("Agreement") with Mr. Jason Wood, the Company's Chief Executive Officer ("CEO"). The Agreement renews automatically
on an annual basis. If the CEO is terminated without cause, then the remaining current contract year shall be paid upon termination. The
Company currently pays the CEO's personal expenses in lieu of a direct salary. Compensation paid to the CEO is set forth below:

 F- 15

 Schedule of employment agreement

 2024

 2023

 Base salary paid

 $
 -

 $
 7,002

 Automobile lease payments

 31,185

 34,425

 Personal expenses paid on behalf of CEO

 21,960

 66,013

 Interest Accrued or Paid on related party payable to CEO

 Non-cash compensation

 10,391

 11,095

 Health insurance

 1,000

 6,241

 Apartment

 23,704

 71,885

 Total

 $
 138,240

 $
 246,661

 All compensation paid to the CEO was classified as officer compensation
within general and administrative expense in the statement of operations.

 Related Party Notes Payable (Pickpocket)

 On January 13, 2021, the Company entered into a share purchase agreement
with the Company's CEO to acquire an 80 % equity interest in Pickpocket Inc. ("Pickpocket") for a purchase price of $ 1
million and paid consideration in the form of a promissory note bearing simple interest at a rate of 5 % per annum. As of the date of acquisition,
Pickpocket did not have any operations or significant assets. Upon acquisition, the Company expensed the purchase price as compensation
to the officer. The transaction was accounted for on a carryover basis as the CEO was the controlling shareholder in both entities. As
of December 31, 2024 and 2023, the Company has accrued interest of $ 100,000 and $ 50,000, respectively, included within accrued interest
– related party on the accompanying balance sheet.

 Executive Officer Advances to the Company (Related Party Advances)

 The Company's CEO and COO provided unsecured credit advances
to the Company to fund operations in between financing rounds. These advances do not incur interest and are due on demand. As of December
31, 2024 and 2023, unpaid credit advances were $ 295,669 and $ 284,500, respectively.

 NOTE 5 – DEBT AGREEMENTS

 Working Capital Funding Loans

 The Company finances short term working capital requirements in between
capital raises by entering into secured borrowing agreements for which future receivables are pledged to repay these short-term obligations.
Funding is generally nonrecourse one-time fixed amount financing arrangements and contain a performance and personal guarantee by the
CEO and COO. Repayments are made generally on a weekly basis out of available daily deposits until the financing has been repaid in full.
Future sales of revenues are not within the scope of ASC 860 (Transfers and Servicing of Financial Assets), as such these arrangements
are accounted for under ASC 470 (Debt) as short term secured credit facilities. Accordingly, these secured borrowings are reported as
short term financing on the balance sheet. Upon receipt of financing proceeds the Company recognizes a liability equal to the net proceeds
received. Interest expense is recognized when payments are made under this arrangement. Interest is computed using the percentage purchased
factor times the payment made under the agreement. Working capital funding loans consisted of the following:

 F- 16

 Schedule of working capital funding loans

 2024

 2023

 NewCo Capital Group Future Revenue Purchase Agreement dated March 3, 2023 (1)

 $
 40,630

 $
 64,130

 Parkside Funding Group LLC Revenue Purchase Agreement dated August 3, 2023 (2)

 49,284

 54,804

 Funding Futures Revenue Purchase Agreement dated February 27, 2024 (3)

 25,982

 -

 ClearThink Capital LLC (4)

 -

 Total working capital funding loans

 $
 165,896

 $
 118,934

 (1)

 On March 2, 2023, the
Company entered into a future revenue purchase agreement and received proceeds of $ 120,000 (net of underwriting and original fees of $ 7,200)
for which $ 169,200 will be repaid in 36 weekly installments of $ 4,700, with a minimum payment of 10 % of banking deposits. This working
capital loan is secured by substantially all of the Company's assets and a personal guarantee by the Company's CEO and COO.
The percentage purchased factor representing interest expense under this arrangement was approximately 29.1% (including underwriting fees,
origination fees and financing spread). In the event of default, the Company may be required to pay additional fees of 30% of the unpaid
balance to cover legal fees required by the third party to pursue collection in the event of default. During the year ended December 31,
2024, the Company resumed making weekly payments.

 (2)

 On August 3, 2023, the
Company entered into a future revenue purchase agreement and received proceeds of $ 57,000 (net of $ 3,000 in underwriting fees) for which
$ 84,000 will be repaid in weekly installments of $ 3,231 with a minimum payment of 22 % of banking deposits. This working capital loan is
secured by substantially all of the Company's assets and a personal guarantee by the Company's CEO and COO. The percentage
purchased factor representing interest expense under this arrangement was approximately 32.1% (including underwriting fees, origination
fees and financing spread). In the event of default, the Company may be required to pay a fixed default penalty of $ 2,500 and additional
fees of 33% of the unpaid balance to cover legal fees required to pursue collection in the event of default. As of December 31, 2023,
the required payments were not made, and the Company was in default. On August 23, 2023, the Company entered into a Settlement Agreement
and General Release with the lender to settle unpaid advances. During the year ended December 31, 2024, the Company resumed making weekly
payments.

 (3)

 On February 27, 2024,
the Company entered into a future revenue purchase agreement and received proceeds of $ 18,000 (net of $ 2,000 in underwriting fees) for
which $ 29,980 will be repaid in daily installments of $ 428, with a minimum payment of 9 % of banking deposits. This working capital loan
is secured by substantially all of the Company's assets and a personal guarantee by the Company's CEO. The percentage purchased
factor representing interest expense under this arrangement was approximately 66.1% (including underwriting fees, origination fees and
financing spread). In the event of default, the Company may be required to pay a fixed default penalty of $2,500 or up to 25% of the unpaid
balance to cover legal fees required to pursue collection in the event of default.

 (4)

 As more fully described
in Note 9, Strata Purchase Agreement, the Company borrowed $ 50,000 to cover operating expenses associated with the audit of the financial
statements. All amounts borrowed are expected to be settled as part of the Strata Purchase Agreement.

 F- 17

 NOTE 6 – CONVERTIBLE NOTE AGREEMENT

 On April 25, 2023, the Company entered into Securities
Purchase Agreement ("SPA Agreement") with a third party to obtain bridge financing. Pursuant to the SPA Agreement, the Company
entered into an unsecured 9-month ("Note Term") convertible promissory note ("Convertible Note") with a principal
amount of $ 220,000, additional consideration of 50,000 restricted shares of common stock and a detachable warrant to purchase up to 200,000
shares of common stock at an exercise price of $ 5.00 per warrant. The Company previously recognized at issuance an original issue discount
("OID") of $ 82,500, which included $20,000 discount against the original Convertible Note and $62,500 additional OID related
to the fair value of restricted stock awarded as an additional inducement to the noteholder. Additionally, the Company recorded total
accrued interest of $ 75,778, which included an additional interest charge of $ 22,000 at the time of issuance and default penalty interest
of $ 53,778 as a result of not paying in accordance with the terms and conditions of the Convertible Note.

 Schedule of convertible note agreement

 2024

 2023

 Convertible Note, dated April 25, 2023, fixed installments of $26,889, matured in June 2024
 and currently in default (1)

 $
 133,894

 $
 193,110

 Deduct: Unamortized Original Issue Discount (2)(3)(4)

 -

 ( 27,500
)

 Convertible Note principal balance payable

 $
 133,894

 $
 165,610

 Add: Convertible Note interest payable (5)

 75,777

 75,777

 Total Convertible Note payable

 $
 209,671

 $
 241,387

 Total Convertible Note payable at maturity

 $
 218,888

 $
 268,888

 (1)

 The Convertible Note requires
a fixed monthly repayment of approximately $ 26,889 starting July 24, 2023, and ending on March 24, 2024. Unpaid principal and interest
may be converted by the noteholder into shares of the Company's common stock at a conversion price of $ 1.50 per share at any time
while the Convertible Note remains outstanding. On January 29, 2024, the Company decreased the conversion price from $1.50 to $0.50. The
Company and the note holder agreed to decrease the conversion ratio to compensate for the debt default position. The conversion ratio
modification did not substantively change the cash flows associated with the original Convertible Note; however, the modification resulted
in a substantive change in the conversion feature. This modification of the conversion feature was accounted for as a debt extinguishment
and a loss on extinguishment of $ 11,408 was recognized during the year ended December 31, 2024. There were other modifications made to
the Convertible Note. On February 3, 2024, the note holder converted $ 50,000 in outstanding principal into 100,000 shares of common stock.

 (2)

 The Convertible Note included
a $ 20,000 original issue discount which is being amortized over the life of the Convertible Note. As of December 31, 2023, the unamortized
original issue discount was $ 6,667. The conversion feature modification made during the nine month period ended September 30, 2024, resulted
in a debt extinguishment which resulted in the write-off of the remaining original issue discount associated with the original Convertible
Note.

 F- 18

 (3)

 The Convertible Note included
an additional original issue discount of $ 62,500, which reflects the fair value of 50,000 shares of restricted stock that was awarded
as an additional inducement to the noteholder. As of December 31, 2023, the unamortized original issue discount was $ 20,833. The conversion
feature modification made during the during the year ended December 31, 2024, resulted in a debt extinguishment which resulted in the
write-off of the remaining additional original issue discount recorded in relation to shares issued in connection with the original Convertible
Note issuance.

 (4)

 The Convertible Note included
 200,000 warrants to purchase common stock at a strike price of $ 5.00 per warrant (after giving effect to any adjustments for stock splits
or dividends or subsequent offering rights) by paying cash or cashless exercise. The fair value of detachable warrants on the grant date
was $ 0 using a Black-Scholes option pricing model with a stock price of $ 1.25, exercise price of $ 5.00, risk free rate of 3.7 %, volatility
of 25 % (logarithmic average due to limited exchange pricing data) and a dividend rate of 0 % and a warrant term of 10 years (as the Company's
warrants have no expiration date). During the during the year ended December 31, 2024, there were no changes in the terms and conditions
of warrants to purchase common stock issued in connection with the Convertible Note.

 (5)

 The Convertible Note assessed
an additional 10 % interest on the face value of the Convertible Note upon issuance which increased the amount due from $220,000 to $242,000.
In the event of a default, the noteholder may increase the unpaid balance by 125% as a penalty for such default. Any additional increase
in the unpaid balance as a result of an event of default shall be recognized immediately as additional interest expense. During the year
ended December 31, 2024, there were no scheduled payments made by the Company. During the year ended December 31, 2023, the Company made
only one scheduled payment to the noteholder. Pursuant to Section 2(a)(i) of the Convertible Note Agreement, failure to pay the noteholder
amounts when due constitutes an event of default and recognition of a penalty equal to 125% of the unpaid principal and interest due to
the note holder. As of December 31, 2024 and 2023, unpaid accrued interest payable included $ 22,000 of interest since issuance of the
Convertible Note and penalty interest of $ 53,778, respectively. The note holder has not made any demand for payment.

 NOTE 7 – OPERATING LEASE RIGHT OF USE ASSET AND LIABILITY

 On May 1, 2021, the Company entered into a 4 year office non-cancellable
operating lease agreement commencing on June 16, 2021 and recorded a right of use asset and liability of $ 104,665.

 On January 31, 2024, the Company abandoned its office space as part
of its decision to transition to a remote working environment and entered into early lease termination negotiations with the landlord.
On March 29, 2024, the Company finalized an early termination of its operating lease agreement with its landlord. Under the terms of the
lease termination agreement dated March 29, 2024, the Company agreed to pay a lease termination fee of $ 33,895, which is included on the
balance sheet within "accrued expenses". The Company and landlord agree to settle the lease termination fee in exchange for
digital marketing services to be provided by the Company during the first quarter of 2025, after the landlord completes planned renovations
to the building. The Company recognized a net loss of $ 29,242 under the caption "Loss on termination of operating lease" within
the statement of operations for the year ended December 31, 2024.

 F- 19

 The components of operating lease right of use asset was as follows:

 Schedule of operating lease right of use asset

 2024

 2023

 Operating lease cost:

 Amortization of right of use assets

 $
 3,497

 $
 41,964

 Interest on operating lease liability

 2,344

 Total operating lease costs

 $
 3,552

 $
 44,308

 As of December 31, 2023, the weighted average remaining lease term
is 6 months, with remaining payments of $ 22,279 less imputed interest of $ 194.

 Cash paid for operating leases included in operating cash flows was
$ 0 and $ 43,909, respectively.

 NOTE 8 – INCOME TAXES

 The Company's deferred tax assets predominantly consist of temporary
differences arising from net operating loss carryforwards, accrued compensation and shared based compensation. In assessing the ability
to realize the deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax
assets will not be realized. A significant piece of objective negative evidence considered in management's evaluation of the realizability
of its deferred tax assets was the limited financial history and forecasted losses during the first full year of operations of the Company.
On the basis of this evaluation, management recorded a valuation allowance against all deferred tax assets as the ultimate realization
of deferred tax assets is dependent on the generation of future taxable income during the period in which these temporary differences
become deductible.

 The Company's net deferred tax assets consisted of the following:

 Schedule of deferred tax assets

 2024

 2023

 Deferred tax assets:

 Net operating loss carryforward

 $
 1,684,352

 $
 1,598,368

 Share-based compensation

 501,224

 579,388

 Charitable contributions

 1,079

 1,079

 Total deferred tax assets

 $
 2,186,655

 $
 2,178,835

 Less: valuation allowance

 ( 2,129,392
)

 ( 2,132,583
)

 Total deferred tax assets, net

 $
 57,263

 $
 46,252

 Deferred tax liabilities:

 Depreciation

 $
 1,351

 $
 1,351

 Accrued compensation

 55,912

 44,901

 Total deferred tax liabilities

 $
 57,263

 $
 46,252

 Net deferred tax asset or liability

 $
 -

 $
 -

 F- 20

 Schedule of deferred tax asset valuation allowance

 2024

 2023

 Deferred tax asset valuation allowance:

 Beginning balance

 $
 ( 2,132,583
)

 $
 ( 670,986
)

 Increase

 3,191

 ( 1,461,597
)

 Ending balance

 $
 ( 2,129,392
)

 $
 ( 2,132,583
)

 As of December 31, 2024 and 2023, the Company provided a 100% valuation
allowance against the net deferred tax assets.

 Provision for income tax (benefit) effective rates, which differs from
the federal and state statutory rates were as follows for the years ended:

 Schedule of provision for income tax (benefit) effective rates

 2024

 2023

 Tax at U.S. federal statutory rate

 21.00
 %

 21.00
 %

 State, net of federal benefit

 5.73
 %

 5.89
 %

 Non-Deductible Expenses

 - 0.94
 %

 - 0.40
 %

 Change in valuation allowance

 - 25.79
 %

 - 26.49
 %

 0.00
 %

 0.00
 %

 The Company files U.S. federal income tax returns with the Internal
Revenue Service ("IRS"). As of December 31, 2024, the Company is currently not under examination by the IRS. The Company did
 no t have any unrecognized tax benefits at either December 31, 2024 or 2023. If applicable in the future, any interest and penalties related
to uncertain tax positions will be recognized in income tax expense.

 The Company files state income tax returns in Nevada and Florida. As
of December 31, 2024, the Company is currently not under examination by either state tax authority.

 NOTE 9 – CAPITAL STRUCTURE

 During the year ended December 31, 2024 and 2023, there were no equity
transactions that could result in a change in control of the Company which would trigger any conversion provision contained within the
Company's Convertible Note, Series A or B preferred stock agreements. The following is a description of the Company's equity
instruments:

 Series A Preferred Stock

 The Company is authorized to issue 1 million shares $ 0.001
par value Series A preferred stock ("Series A"). The holder of Series A preferred stock is entity to 80% of all voting rights
available at the time of any vote. In the event of liquidation or dissolution of the Company, the holders of Series A preferred stock
are entitled to share ratably in all assets remaining after payment of liabilities and have no liquidation preferences. Holders of Series
A preferred stock have a right to convert each share of Series A into five shares of common stock. On December 1, 2020, the Company issued
 1 million shares of Series A preferred stock to the CEO of the Company for no consideration. There were no changes in Series A shares
during the years ended December 31, 2024 or 2023.

 F- 21

 Series B Preferred Stock

 The Company was authorized to issue 260,000 shares $ 0.001
par value Series B preferred stock ("Series B"). In September 2022, the Company increased the Series B preferred stock authorized
shares to 560,000. The holder of Series B preferred stock do not have any voting rights. In the event of liquidation or dissolution of
the Company, the holders of Series B preferred stock are entitled to share ratably in all assets remaining after payment of liabilities
and have no liquidation preferences. Holders of Series B preferred stock have a right to convert each share of Series B on a prorate basis
of exactly ten (10) percent of the issued and outstanding common stock of the Company. The ultimate redemption value of Series B Preferred
stock is tied to the value of the Company's common stock.

 In 2020, the Company issued 260,000 shares of Series B preferred
stock for no additional consideration at a fair value of $ 260. In 2022, the Company issued 300,000 shares of Series B preferred stock
as compensation to the Chief Revenue Officer ("CRO") of the Company. The Company estimated the fair value of Series B at $ 1.50
per share (average transaction price for common stock sold during the same period), which resulted in a total fair value of $ 450,000.
As of December 31, 2024 and 2023, the Company's CRO beneficially held 404,000 Series B shares and indirectly through his spouse
and son held 196,000 Series B shares.

 There were no changes in Series B shares during the years
ended December 31, 2024 or 2023.

 Common Stock

 As of December 31, 2024, the Company had 50 million authorized
shares of common stock with a par value of $ 0.001, of which 13,539,544 were issued and outstanding. Common stockholders are entitled to
one vote per share on all matters submitted to a vote of stockholders. As of December 31, 2024 and 2023, Company insiders held in aggregate
 7.5 million shares and 7.2 million shares of common stock, respectively. The Company's CEO controls approximately 93 % of the voting
power of the Company's common stock.

 Strata Purchase Agreement

 On November 29, 2023, the Company entered into a 24 -month
Strata Purchase Agreement ("Strata Agreement") with a private investor ("ClearThink"). Under the terms of the
Strata Agreement, ClearThink committed to purchase up to $ 5,000,000 of the Company's registered common stock with a purchase price
equal to 80% of the average of the two lowest daily stock prices during a ten (10) day trading period. The Strata Agreement requires a
minimum purchase of $25,000 with a maximum purchase at the lesser or $1,000,000 or 500% of the daily average shares traded for the prior
10-day period. At no time shall the total number of shares purchased under this Strata Agreement exceed 9.99% of the Company's outstanding
common stock. ClearThink made an initial purchase of 400,000 shares of restricted stock in exchange for $100,000. Additionally, the Company
issued an additional 200,000 shares of common stock to ClearThink as additional consideration which had a fair value of $ 50,000.

 F- 22

 NOTE 10 – SHARED BASED COMPENSATION AND WARRANTS

 Share-Based Compensation

 During the year ended December 31, 2024, the Company issued shared
 10,500 shares of common stock as based compensation to its Chief Operating Officer as part of his compensation package. During the year
ended December 31, 2023, the Company did not issue any shares of common stock as based compensation to any employees. The Company did
not adopt stock option incentive plan or issue any stock options or other service based awards to any employee, advisor or consultant
during the years ended December 31, 2024 and 2023. During the years ended December 31, 2024 and 2023, the Company issued 118,975 and 85,615
shares of common stock, respectively, in partial satisfaction of amounts owed to its capital raise consultants.

 Warrants to Purchase Common Stock

 On October 1, 2021, the Company issued 200,000 detachable warrants
at an exercise price of $ 3.00 per warrant in connection with a private equity offering. While the Company contemporaneously issued warrants
in connection with this capital raise transaction, these warrants are subject to separate agreements with different terms and conditions
that are not closely related. The warrants issued in connection with the sale of common stock may be exercised at the option of the purchaser
and may only be settled in shares of common stock upon payment of the exercise price stated in the stock purchase agreement. These freestanding
warrants are classified as an equity instrument and have no expiration date. The fair value of detachable warrants on the grant date was
$ 0 using a Black-Scholes option pricing model with a stock price of $ 0.25, exercise price of $ 3.00, risk free rate of 4.57 %, volatility
of 25 % (logarithmic average due to limited exchange pricing data) and a dividend rate of 0% and a warrant term of 10 years (as the Company's
warrants have no expiration date). During the years ended December 31, 2024 and 2023, there were no exercises of warrants to purchase
common stock.

 On April 25, 2023, the Company issued 200,000 detachable freestanding
warrants at an exercise price of $ 5.00 per warrant, as additional consideration in connection with its Convertible Note (see Note 6).
While the Company contemporaneously issued warrants in connection with a Convertible Note issuance, these warrants are subject to separate
agreements with different terms and conditions that are not closely related. The settlement and/or termination of the Convertible Note
does not cause the warrant agreement to terminate or cause the terms and conditions to change due to changes in the Note instrument. The
warrants issued in connection with the sale of common stock may be exercised at the option of the purchaser and may only be settled in
shares of common stock upon payment of the exercise price stated in the stock purchase agreement. These freestanding warrants are classified
as an equity instrument and have no expiration date. During the years ended December 31, 2024 and 2023, there were no exercises of warrants
to purchase common stock.

 F- 23

 The table below summarizes the status of warrants outstanding and exercisable
as follows:

 Schedule of warrants outstanding

 2024

 2023

 Warrants

 Weighted Average Exercise Price

 Warrants

 Weighted Average Exercise Price

 Warrants outstanding, January 1,

 $
 4.00

 200,000

 $
 3.00

 Issued

 -

 -

 200,000

 5.00

 Exercised

 -

 -

 -

 -

 Expired

 -

 -

 -

 -

 Warrants outstanding, December 31,

 $
 4.00

 $
 4.00

 Warrants exercisable, December 31,

 $
 4.00

 $
 4.00

 NOTE 11 – WEIGHTED AVERAGE COMMON SHARES

 The Company reported a net loss during the years ended December 31,
2024 and 2023, as such, the inclusion of potentially dilutive securities in the computation of Diluted EPS would be anti-dilutive. Potentially
dilutive securities excluded from the computation of diluted EPS was as follows:

 Schedule of anti-dilutive earnings per share

 2024

 2023

 Convertible Note (see Note 6)

 437,775

 179,258

 Series A Preferred (see Note 9)

 5,000,000

 5,000,000

 Series B preferred stock (see Note 9)

 1,353,954

 1,121,010

 Detachable common stock warrants (see Note 10)

 Total anti-dilutive securities excluded from diluted weighted average common shares

 7,191,730

 6,700,268

 NOTE 12 – COMMITMENTS AND CONTINGENCIES

 In the ordinary course of business, it is possible that the Company
may be the subject of lawsuits and claims from time to time. The Company's management, with input from legal counsel, assesses such
contingent liabilities, and such assessment inherently involves an exercise in judgment. In assessing loss contingencies related to legal
proceedings pending against us or unasserted claims that may result in proceedings, evaluates the perceived merits of any legal proceedings
or unasserted claims as well as the perceived merits of the amount of relief sought or expected to be sought therein. If the assessment
of a contingency indicates that a probable and material loss has been incurred and the amount of liability can be estimated, then the
estimated liability would be accrued in the financial statements. If the assessment indicates a potentially material loss contingency
is not probable but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, together
with an estimate of the range of possible loss if determinable and material, is disclosed. Loss contingencies considered remote are generally
not disclosed unless they involve guarantees, in which case the guarantees would be disclosed. The Company is not party to any pending
or threatened litigation in connection with its principal business activities.

 NOTE 13 – SUBSEQUENT EVENTS

 In accordance with ASC 855-10 the Company has analyzed its operations
subsequent to the year ended December 31, 2024, to the date these financial statements were issued, and determined that there were no
material subsequent events to disclose in these financial statements.

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