UNITED STATES

 SECURITIES AND EXCHANGE COMMISSION

 Washington, D.C. 20549

 FORM 10-K

 ANNUAL REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

 FOR FISCAL YEAR ENDED: August 31, 2024

 OR

 TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the transition period from to

 Commission file number: 000-52838

 DBMM GROUP

 DIGITAL BRAND MEDIA & MARKETING GROUP, INC.

 WWW.DBMMGROUP.COM

 (Name of small business issuer in its charter)

 Florida

 59-3666743

 (State or other jurisdiction of incorporation or organization)

 (IRS Employer Identification No.)

 845 Third Avenue, 6th Floor, New York, NY 10022

 (Address of principal executive offices)

 ( 646) 722-2706

 (Issuer's telephone number)

 Securities registered pursuant to Section 12(b) of the Act:

 Title of each class

 Trading Symbol(s)

 Name of each exchange on which registered

 Common Stock, $0.001 par value

 DBMM

 OTC Markets

 Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No

 Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes No

 Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No

 Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of the Registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.

 Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes No

 Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definitions of "large accelerated filer," "accelerated filer," "smaller reporting company" and "emerging growth company" in Rule 12b-2 of the Exchange Act.

 Large accelerated filer

 Accelerated filer

 Non-accelerated filer

 Smaller reporting company

 Emerging growth company

 If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.

 If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to previously issued financial statements.

 Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant's executive officers during the relevant recovery period pursuant to §240.10D-1(b).

 Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No

 State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was sold, or the average bid and asked prices of such common equity, as of the last business day of the registrants most recently completed fiscal quarter: on August 31, 2024: $ 2,723,221

 State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date:

 Common Stock, par value $.001 per share: 825,218,631 Outstanding as of November 29, 2024

 DOCUMENTS INCORPORATED BY REFERENCE

 If the following documents are incorporated by reference, briefly describe them and identify the part of the Form 10-K (e.g., Part I, Part II, etc.) into which the document is incorporated: (i) any annual report to security holders; (ii) any proxy or information statement; and (iii) any prospectus filed pursuant to Rule 424(b) or (c) of the Securities Act of 1933 (the "Securities Act"). The listed documents should be clearly described for identification purposes (e.g. annual reports to security holders for fiscal year ended December 24, 1980).

 None

 Transitional Small Business Disclosure Format (Check one): Yes No

 FORM 10-K

 For the Fiscal Year Ended August 31, 2024

 Page

 Item 1.

 Description of Business

 Item 1A.

 Risk Factors

 Item 1B.

 Unresolved Staff Comments

 Item 2.

 Description of Property

 Item 3.

 Legal Proceedings

 Item 4.

 Mine Safety Disclosures

 Item 5.

 Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

 Item 6.

 Selected Financial Data

 Item 7.

 Management's Discussion and Analysis of Financial Condition and Results of Operation

 Item 8.

 Consolidated Financial Statements and Supplementary Data

 Item 9.

 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

 Item 9A.

 Controls and Procedures

 Item 10.

 Directors and Executive Officers of the Registrant

 Item 11.

 Executive Compensation

 Item 12.

 Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

 Item 13.

 Certain Relationships and Related Transactions

 Item 14.

 Principal Accountant Fees and Services

 Item 15.

 Exhibits

 Signatures

 SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

 This Annual Report contains forward-looking statements. These forward-looking statements are based largely on our expectations and are subject to a number of risks and uncertainties, many of which are beyond our control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, risks related to the large amount of our outstanding term loans; history of net losses and accumulated deficits; reliance on third parties to market, sell and distribute our products; future capital requirements; competition and technical advances; reliance on a small number of customers for a significant percentage of our revenues; and other risks. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this Annual Report will in fact occur.

 ITEM 1. DESCRIPTION OF BUSINESS

 ABOUT OUR BRAND DIGITAL CLARITY (DC)

 Digital Clarity is the trading brand for Stylar Limited, a wholly owned subsidiary of Digital Brand Media & Marketing Group, Inc (DBMM), through its offices in London, England. Digital Clarity is a leading provider of marketing consulting and advisory solutions. It empowers businesses to achieve their marketing goals through strategic insights, innovative use of technologies, AI, and a framework that accelerates growth. The company has a strong track record of success in delivering tangible results as a private company, and then as a public company, Digital Clarity is at the forefront of driving marketing change to accelerate growth and create lasting value for its clients.

 With a strong track record of success and a commitment to delivering tangible results, Digital Clarity is at the forefront of driving marketing change, and growth and creating lasting value for its clients. The teams' experience in business transformation provides leading strategy, deployment, and measurement to its core market sectors including SaaS, Blockchain, Fintech, Software Sales, and Technology. Digital Clarity's focus is on working with B2B tech leaders, delivering growth through a unique combination of leveraging its proven strategy, augmented with AI.

 The Company continues to develop and roll out marketing consulting offerings from its operating base in the UK and increasing its presence in the larger markets in the US. As an example, DC has developed a footprint in California expanding to other metropolitan areas that have a focus on technology, AI and software. The intent has always been a strategy of a cash infusion to immediately correlate to build back demand and increase revenues. Growth has always been a function of available capital. Following the challenges of Brexit, a global pandemic, and external factors beyond the Company's control, the SEC Matter was finally resolved by the Commission's Final Order of the ALJ's Standing Order, by Dismissal, which occurred on June 2, 2023. Fiscal year 2024 was met with economic challenges in interest rates and inflation amidst geopolitical unrest facing clients, and an evolving digital marketing landscape.

 Digital Clarity remains at the forefront of driving marketing change and growth and creating lasting value for its clients that is based on a strong foundation for all stakeholders.

 EMPLOYEES

 As of August 31, 2024, the Company had 7 full-time employees.

 COMPETITION

 There is strong competition in the digital marketing arena, though with the right level of investment and marketing, Digital Clarity has a confident outlook in using its experience to win new business in both local and international markets. DBMM has significant business relationships in place because it has a differentiating model.

 ITEM 1A. RISK FACTORS

 Smaller reporting companies are not required to provide the information required by this item.

 ITEM 1B. UNRESOLVED STAFF COMMENTS

 None.

 ITEM 2. DESCRIPTION OF PROPERTY

 DBMM's Corporate address is 845 Third Avenue, 6th Floor, New York, NY 10022. The operating headquarters is located in the UK as Stylar Ltd., trading as Digital Clarity. is on a month-to-month lease as it continues evaluating the company's growth.

 ITEM 3. LEGAL PROCEEDINGS

 None

 From time to time, the Company has become or may become involved in certain lawsuits and legal proceedings which arise in the ordinary course of business. The Company intends to vigorously defend its positions. However, litigation is subject to inherent uncertainties and an adverse result in those or other matters may arise from time to time that may harm its financial position, or our business and the outcome of these matters cannot be ultimately predicted.

 ITEM 4. MINE SAFETY DISCLOSURES

 N/A

 ITEM 5. MARKET FOR COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

 MARKET INFORMATION

 Our common stock is currently listed for quotation on the OTC under the symbol "DBMM".

 PER SHARE MARKET PRICE DATA

 The following table sets forth, for the fiscal quarters indicated, the high and low closing bid prices per share for our common stock, as reported by PinkSheets.com. Such quotations reflect inter-dealer prices, without retail markup, markdown or commission and may not represent actual transactions.

 Year Ended August 31, 2024:

 High

 Low

 First Quarter

 $

 0.0069

 $

 0.0033

 Second Quarter

 $

 0.0086

 $

 0.0015

 Third Quarter

 $

 0.0075

 $

 0.0033

 Fourth Quarter

 $

 0.0053

 $

 0.0019

 Year Ended August 31, 2023:

 High

 Low

 First Quarter

 $

 0.0285

 $

 0.0005

 Second Quarter

 $

 0.0394

 $

 0.0088

 Third Quarter

 $

 0.015

 $

 0.0032

 Fourth Quarter

 $

 0.0188

 $

 0.0087

 The last reported sale price of the common stock on the OTC Electronic Bulletin Board on August 31, 2024 and 2023 were $0.0033 and $0.0054 per share, respectively. As of August 31, 2024, and 2023, there were 121 and 121 holders of record of our common stock, respectively.

 DIVIDENDS

 We have never declared any cash dividends with respect to our common stock. Future payment of dividends is within the discretion of our board of directors and will depend on our earnings, capital requirements, financial condition and other relevant factors. Although there are no material restrictions limiting, or that are likely to limit our ability to pay dividends on our common stock, we presently intend to retain future earnings, if any, for use in our business and have no present intention to pay cash dividends on our common stock.

 ITEM 6. SELECTED FINANCIAL DATA

 As a "smaller reporting company", as defined by Rule 10(f)(1) of Regulation S-K, the Company is not required to provide this information.

 ITEM 7. MANAGEMENT ' S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 Certain statements contained herein are forward-looking statements and should be read in conjunction with our disclosures under the heading "Forward-Looking Statements" above. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. This discussion also should be read in conjunction with the notes to our consolidated financial statements contained in Item 8. "Financial Statements and Supplementary Data" of this Report.

 The Company developed a document called the Creds Deck which provides a description to prospective clients of Digital Clarity's value proposition -

 Our return to normal business in the fourth quarter of 2023 faced challenges as the world shifted and attempted to stabilize a post-COVID environment with mounting inflation. 2024 was focused on a measured return to normalcy as businesses have faced enormous challenges over the past few years, and DBMM's operating business Digital Clarity, is no exception. However, for context, it is worth reminding investors and shareholders that Digital Clarity was acquired by DBMM as a cash-flow positive business with a great reputation and industry network, winning industry awards.

 As stated in the MD&As for many years since the acquisition of Digital Clarity, the operating business has, in most years, been cash flow-positive, but the costs of maintaining a public company far exceed the gross profit in the audited financial statements. That was expected, following the digital business model, though many digital companies do not have any operating revenues while they build the business. The business is being developed to a "to be determined" level (TBD), with all capital infusion and revenues (if any) remaining in the growth model.

 Going into the 2025 fiscal year, the Company's mitigating circumstances have all been positively concluded. The company has returned to normal trading and is in the process of evolving into a 2025 management consultancy, which will be normal business. The transformation of a company guided by Digital Clarity as its digital architect demands a "seat at the table" of decision-makers as the subject matter experts in the new digital landscape. Digital Clarity has earned that role. The industry as seen today and in the future is described below:

 2024 REALITIES TEMPERED BUDGETS AND OUTLOOK

 As businesses face growing challenges from an increasingly competitive global marketplace, the importance of adopting cutting-edge technologies has never been clearer. Artificial Intelligence (AI) is emerging as one of the most powerful tools for businesses looking to optimize their marketing and sales strategies. In 2025, AI will no longer be a competitive advantage, but a necessity for businesses aiming to thrive in a fast-evolving digital economy.

 Though the general business sentiment remains cautious, Digital Clarity has adapted its model to focus on areas that will allow the business to be proactive coming out of the challenging economic and political backdrop, as the external world stabilizes.

 Digital Clarity has been pivoting, despite headwinds and working to build upon its experience in the B2B space and engaging with prospects in the SaaS and Tech market. This has proved useful as the company builds out its consultancy model with a strong pivot toward AI. This will only accelerate revenue-focused marketing leadership and reduce the money invested in non-hyper-targeted channels.

 THE CASE FOR AI ADAPTATION IN MARKETING GOING FORWARD

 As businesses face growing challenges from an increasingly competitive global marketplace, the importance of adapting cutting-edge technologies has never been clearer. Artificial Intelligence (AI) is emerging as one of the most powerful tools for businesses looking to optimize their marketing and sales strategies. In 2025, AI will no longer be a competitive advantage, but a necessity for businesses aiming to thrive in a fast-evolving digital economy.

 1. The Current AI Adaptation Landscape in Marketing and Sales

 AI is already transforming marketing and sales functions, allowing companies to increase efficiency, personalize customer interactions, and improve the overall customer experience. According to McKinsey, more than 56% of companies in 2023 reported using AI in at least one business function, with marketing and sales being the most common areas for implementation. McKinsey's 2023 report highlighted that companies integrating AI into their sales strategies saw revenue growth improvements of 10-15% due to increased efficiency and enhanced customer insights.

 This trend is only expected to grow. By 2025, Gartner predicts that AI will handle 80% of all customer interactions, including both marketing and sales. According to the International Data Corporation (IDC), spending on AI systems is forecast to reach $300 billion globally by 2026, with a significant portion dedicated to sales and marketing applications.

 2. AI ' s Critical Role in Personalization and Customer Insights

 One of the most significant benefits of AI in marketing and sales is its ability to deliver personalized customer experiences at scale. Modern consumers expect interactions to be tailored to their preferences, needs, and behaviors, and AI offers a solution to meet these expectations.

 AI systems can analyze vast amounts of data from various sources—social media, website behavior, purchasing history, and more—to create detailed customer profiles. This allows businesses to offer highly personalized product recommendations, targeted advertisements, and customized content. According to a report by Accenture, 91% of consumers are more likely to shop with brands that offer relevant offers and recommendations, underscoring the importance of personalization in driving revenue.

 Furthermore, AI can predict future customer behaviors based on past interactions, enabling businesses to proactively address customer needs and reduce churn. As Forbes reports, predictive analytics—powered by AI—can improve sales forecasting accuracy by up to 50%, giving companies a crucial edge in planning and executing their strategies.

 3. Efficiency and Cost-Effectiveness Through Automation

 AI's capacity for automation is another key driver of its importance in marketing and sales. AI tools such as chatbots, automated email marketing, and lead-scoring systems help companies streamline repetitive tasks, freeing up human resources to focus on more strategic efforts. According to Salesforce ' s State of Marketing report, 84% of marketers in 2023 reported using AI to automate routine tasks, with the primary focus being on customer interactions, campaign management, and content personalization.

 The cost savings that result from AI-driven automation are substantial. Deloitte has projected that AI-powered sales systems can reduce operational costs by 20% through better lead management, automated follow-ups, and more efficient sales processes. Moreover, AI tools like chatbots can handle simple customer queries at any time of the day, thus enhancing the customer experience, while reducing the need for large customer service teams.

 4. Optimizing Marketing ROI and Lead Generation

 AI's ability to process and analyze data in real time can significantly improve the return on investment (ROI) of marketing campaigns. Traditional marketing methods often rely on manual data collection and interpretation, which can be time-consuming and prone to human error. AI-driven platforms, however, can assess the performance of campaigns instantly, allowing marketers to optimize their strategies on the fly.

 In 2025, AI will be critical in helping companies achieve more efficient and effective lead generation. AI algorithms can identify patterns in customer data to determine which leads are most likely to convert, enabling sales teams to focus their efforts on high-potential prospects. This predictive lead scoring, combined with AI-powered marketing automation, can significantly improve lead conversion rates. According to Harvard Business Review, AI-driven lead scoring has been shown to increase sales productivity by 12%, while companies using AI in lead generation have seen a 50% improvement in lead quality.

 5. AI in Content Creation and Campaign Management

 Another transformative aspect of AI in marketing and sales is its potential in content creation. AI-driven tools such as GPT models and Natural Language Processing (NLP) systems can assist marketers in generating data-driven content for blogs, emails, social media, and ad copy. This content can be tailored to different customer segments based on behavioral insights, ensuring higher engagement and conversion rates.

 HubSpot research reveals that companies using AI-generated content report a 30% increase in engagement metrics such as click-through rates and social media interactions. As AI-driven content generation tools continue to evolve, businesses will be able to create personalized content faster, more consistently, and at a lower cost.

 AI will also revolutionize campaign management. AI algorithms can optimize campaigns in real time by adjusting factors such as ad placement, timing, and messaging based on live performance data. This enables companies to maximize their marketing budgets by focusing on strategies that yield the best results. Forrester Research predicts that by 2025, businesses using AI-driven marketing platforms will achieve a 25% improvement in marketing ROI compared to those relying on traditional methods.

 6. Barriers to AI Adaptation

 While the benefits of AI in marketing and sales are clear, there are still barriers to widespread adaptation. Many companies face challenges related to the integration of AI technologies, such as a lack of in-house expertise, concerns about data privacy, and significant upfront costs.

 However, these challenges can be mitigated by working with experienced technology partners, investing in employee training, and prioritizing transparency in data usage. Companies that address these barriers early on will be better positioned to reap the full benefits of AI in 2025 and beyond. As PwC notes, "AI is becoming the key to transforming customer experience and business productivity. Companies that adopt AI strategically will be the leaders in their industries."

 THE TIME TO INVEST IN AI IS NOW FOR LONG-TERM BENEFIT

 The future of marketing and sales lies in AI. With its ability to deliver personalized experiences, automate processes, and optimize performance, AI is set to become a cornerstone of successful business strategies by 2025. Companies that have not yet invested in AI are at risk of falling behind their competitors in a rapidly changing marketplace.

 As the World Economic Forum states, "Businesses that fail to adopt AI now will likely face increasing operational inefficiencies, customer dissatisfaction, and missed opportunities as competitors leverage these technologies to gain an edge."

 2025 will be a year in which AI will shift from a competitive advantage to a basic requirement for success in marketing and sales. The time to act is now.

 WHY B2B IS STILL THE RIGHT PLACE AT THE RIGHT TIME

 Just before and during the pandemic, DBMM's operating business, Digital Clarity, analyzed market data and found that there was a large market segment that was very badly served by the digital marketing sector. Planning, strategy and good advice were lacking when it came to sales growth and brand positioning. This was true for the Business to Business (B2B) sector, in particular, the technology, software and software services sector (SaaS). This pivot was the model for Digital Clarity's return to normal business against a continued volatile economic environment.

 B2B is undergoing a renaissance as business models, innovation drivers, and buyers evolved dramatically from prior decades. Now, some of the most profitable companies across the globe are B2B companies.

 The B2B Marketing Benchmark uncovers the trends and practices fueling this optimism; (a) marketing budgets are on the rise worldwide; (b) B2B leaders are excited about emerging technologies like Generative AI; and (c) adaptation of creative and technical skills is growing.

 Digital Clarity is well-poised to enable B2B leaders to thrive in a rapidly changing environment and to plan for the long term.

 DIGITAL CLARITY EMBRACES THE FUTURE THROUGH AI

 Artificial Intelligence (AI) is not just a buzzword—it's a seismic shift in how businesses operate, especially in the realms of marketing and sales. As AI rapidly evolves, marketing organizations must embrace this transformative technology or risk becoming obsolete. The advent of AI presents a wealth of opportunities for those willing to pivot toward it, offering enhanced data analytics, automation, personalization, and decision-making tools.

 In the words of Sam Altman, CEO of OpenAI and a prominent figure in the AI space, "The impact of AI will be greater than the invention of the internet or the industrial revolution." This bold statement underscores the magnitude of the change we are witnessing. Marketing, as we know it, is on the precipice of a radical transformation. The question isn't if AI will reshape marketing, but how agencies can harness it to drive unprecedented growth for their clients.

 How Digital Clarity Remains a Leader in Marketing Strategy in the Age of AI

 For over two decades, Digital Clarity has been at the forefront of marketing innovation, empowering businesses to navigate the complexities of the digital landscape and drive sales through effective strategies. From the early days of search engine marketing to the rise of social media, the team at Digital Clarity has consistently embraced cutting-edge technologies to deliver meaningful results for their clients. Their philosophy is simple: nothing happens until a sale takes place, and most sales are driven by effective marketing.

 Today, as we enter the era of AI, the need for strategic marketing expertise is more crucial than ever. While AI presents incredible opportunities for automation, personalization, and data analysis, it also introduces new complexities that businesses must address. This is where Digital Clarity's deep experience and forward-thinking approach come into play, helping companies make sense of data, AI tools, and the right strategies to integrate them into their marketing efforts.

 THE NEED TO PIVOT FROM TRADITIONAL TO AI-DRIVEN MARKETING

 Traditionally, marketing consultancies have relied on a combination of intuition, market research, and customer feedback to guide their strategies. While these methods have their merits, they pale in comparison to the speed, precision, and efficiency AI can offer. AI-driven marketing tools can process vast amounts of data, identify patterns, and make sense of complex customer behaviors in ways that were previously impossible.

 Take customer segmentation, for instance. AI can analyze consumer behavior across numerous touchpoints—from social media interactions to purchasing habits—offering deep insights into what drives specific customer groups. This allows consultancies to create hyper-targeted campaigns that are more effective than any traditional approach. Marketing consultancy firms that pivot toward AI can thus stay ahead of the competition by offering clients personalized strategies that are both data-driven and scalable.

 Moreover, AI technologies like machine learning (ML) and natural language processing (NLP) can predict future market trends, helping businesses make informed decisions about where to allocate resources. This predictive power is invaluable, allowing marketers to shift from reactive to proactive strategies.

 MAKING SENSE OF BIG DATA: THE POWER OF AI IN ANALYTICS

 One of the most significant challenges in modern marketing is making sense of the overwhelming amount of data that brands collect daily. According to a recent Forbes report, more than 90% of the world's data has been generated in the last two years alone. However, much of this data remains underutilized, with companies struggling to turn it into actionable insights.

 This is where AI steps in. "AI can sift through mountains of data at lightning speed, identifying insights that would take human marketers weeks, if not months, to uncover," says Altman. AI tools such as Google Analytics, IBM Watson, and Salesforce's Einstein are already revolutionizing how marketers understand consumer behavior and optimize campaigns. AI can assess social media sentiment, website traffic, email open rates, and any data simultaneously, offering real-time feedback on campaign performance.

 However, while AI can process data and uncover insights, human marketers remain essential in interpreting these insights and turning them into creative strategies. AI is excellent at crunching numbers, but it still lacks the emotional intelligence and creativity needed to understand nuanced human experiences. Therefore, the future of marketing will likely see a harmonious partnership between AI and human marketers, where AI handles the data-heavy tasks and humans focus on creative problem-solving and customer relationship building.

 PERSONALIZATION AND AUTOMATION: THE NEW ERA OF CUSTOMER ENGAGEMENT

 One of the most exciting aspects of AI for marketers is the ability to hyper-personalize customer experiences. AI-powered recommendation engines, such as those used by Amazon and Netflix, have set a new standard for customer engagement. These systems can predict what customers are likely to purchase or watch next based on their past behaviors, making marketing not only more relevant but also more personal.

 AI tools can also automate many of the repetitive tasks that consume marketers' time. Whether it's automating email marketing campaigns, managing social media posts, or generating content suggestions, AI allows marketing teams to focus on strategy rather than execution. This automation can lead to significant cost savings for both consultancies and their clients, as tasks that once took hours or days can now be done in seconds.

 THE ROLE OF HUMAN INTERVENTION IN AN INCREASINGLY AI-DRIVEN WORLD

 Despite AI's undeniable capabilities, human marketers are far from being replaced. While AI excels at data processing and pattern recognition, human intuition, empathy, and creativity remain crucial in building meaningful relationships with customers. As marketing teams begin to rely more on AI, the role of humans will shift from data crunchers to strategists and storytellers.

 "AI might be able to tell us what people want, but it's up to humans to decide how to connect with them in a way that resonates emotionally," says Brian Solis, digital analyst and author. This sentiment is echoed by many in the industry who believe that AI should be seen as a tool to enhance human creativity, not replace it.

 Moreover, AI is only as good as the data on which it is based. Human oversight is needed to ensure that AI-driven marketing strategies are ethical and that algorithms don't inadvertently reinforce harmful biases. By working alongside AI, marketing consultants can leverage the best of both worlds—AI's precision and efficiency, combined with human intuition and ethical oversight.

 UPSIDE AND GROWTH: THE FUTURE OF AI IN MARKETING

 The AI-driven marketing landscape presents endless opportunities for growth. According to a 2023 report by PwC, AI could contribute up to $15.7 trillion to the global economy by 2030, with marketing and advertising being two of the sectors that stand to benefit the most.

 For marketing consultancies, the shift toward AI presents a chance to diversify their service offerings, create more efficient processes, and deliver higher ROI for clients. Early adopters are already seeing the benefits. A recent study by McKinsey found that businesses using AI-driven marketing solutions saw a 20-30% improvement in campaign performance, alongside significant cost reductions.

 By pivoting to AI, consultancies can offer clients enhanced customer insights, personalized marketing strategies, and more effective campaign management, all while staying ahead of the competition in a rapidly evolving market.

 As Sam Altman emphasized, AI represents one of the most significant technological shifts in human history. For marketing consultancies, this shift brings both challenges and opportunities. The key to thriving in this new era lies in embracing AI as a tool for innovation, efficiency, and growth, while recognizing the continued importance of human creativity and empathy.

 In this brave new world, those marketing consultancies that successfully pivot toward AI will not only survive but thrive, unlocking new avenues for customer engagement, data-driven insights, and personalized marketing. The future of marketing is here, and it's powered by AI. The question is: Are you ready to embrace it?

 References

 1.

 McKinsey & Company. (2023). "The State of AI in 2023: Ten Years In." McKinsey AI Report

 2.

 Gartner. (2023). "Gartner Predicts AI Will Handle 80% of Customer Interactions by 2025." Gartner AI Report

 3.

 International Data Corporation (IDC). (2023). "Global AI Spending Forecast to Reach $300 Billion by 2026." IDC AI Spending Report

 4.

 Accenture. (2023). "AI and Personalization: The Future of Customer Experience." Accenture Personalization Report

 5.

 Forbes. (2023). "Predictive Analytics: The Key to Smarter Sales Forecasting." Forbes Predictive Analytics Article

 6.

 Salesforce. (2023). "State of Marketing: AI's Role in Driving Sales." Salesforce Marketing Report

 7.

 Deloitte. (2023). "AI-Powered Sales: Driving Efficiency and Growth." Deloitte AI Report

 8.

 HubSpot. (2023). "AI and Content Creation: Enhancing Customer Engagement." HubSpot AI

 DEVELOPING US FOOTPRINT FOR DIGITAL CLARITY IN 2025-2026

 The IMF became the latest economic organization to declare that the US economy would power ahead, forecasting an expansion of 1.5 percent next year. This compares with IMF forecasts of 1.2 percent for the eurozone and 0.6 percent for the UK.

 A critical structural factor behind the US-European divergence is the difference in the industrial composition of the economies.

 2024 saw Digital Clarity have a stronger demand by prospective customers in the burgeoning B2B Tech sector and with this laser focus in the tech marketing market, Digital Clarity is well positioned to take advantage of applying its successful methodology into the largest economy in the world.

 The US has a booming tech sector, with successful and innovative companies such as Amazon, Alphabet, and Microsoft that have no European equivalents in Europe. With the US dominating artificial intelligence, that gap is likely to widen, economists warn.

 By contrast, Europe specializes in industries that are increasingly facing the threat of Chinese competition, such as electric vehicles.

 With investment and expansion, the gap between the US and Europe is likely to widen further in the coming years and DC is proactively organizing its infrastructure accordingly.

 IRVINE, CA, POSITIONING IS A GOOD EXAMPLE:

 Irvine, California, has become a prime destination for B2B tech companies, attracting west coast businesses. This growing trend is driven by several compelling factors that make Irvine an ideal location for tech enterprises.

 Irvine boasts a robust tech ecosystem, supported by the presence of over 900 high-tech companies. This includes giants in the gaming industry such as Blizzard Entertainment and Amazon Game Studios. The concentration of these companies creates a synergistic environment where businesses can thrive off each other's innovation and talent pools. Irvine's business-friendly policies and fiscal health make it an attractive destination for tech companies. The city is consistently ranked high in financial health and fiscal strength, offering a stable and supportive environment for businesses to grow.

 Talent Pool and University Hub

 One of Irvine's greatest assets is its access to a highly skilled talent pool, fueled by the presence of top-tier universities. Institutions like the University of California, Irvine (UCI) contribute to a steady stream of graduates with expertise in technology, engineering, and business, providing a robust foundation for the city's innovative spirit. This dynamic talent pool is essential for businesses looking to drive forward-thinking initiatives and maintain a competitive edge.

 Investment in Technology and Human Capital

 Irvine has seen substantial investment from businesses, both in technology infrastructure and human capital. This commitment to fostering a conducive environment for tech growth is evident in the city's continuous support for startups and established companies alike. According to recent reports, Irvine has attracted significant venture capital funding, further solidifying its position as a leading tech hub on the West Coast.

 Geographical Advantages

 The geographical advantages of Irvine cannot be overstated. Its central location offers easy access to major transportation hubs, including John Wayne Airport, facilitating seamless business travel. Additionally, the city's proximity to beautiful Newport Beach provides an attractive lifestyle for professionals, enhancing the work-life balance that is critical for maintaining top talent.

 Expanding Our Reach in the Tech Sector

 At Digital Clarity, our focus will be on reaching out to tech and software businesses, offering them tailored digital marketing solutions that drive growth and innovation. Our services, ranging from lead generation and content creation to brand development and digital advertising strategies, are designed to meet the diverse needs of our clients. By establishing a strong presence in Irvine, we aim to forge new partnerships and strategic alliances that will propel both our clients and our company forward.

 The Irvine model will serve any US tech sector location.

 DEMAND FOR MARKETING CONSULTING IN NORTH AMERICA IS PREDICTED TO GROW BY 36%

 The marketing consulting services segment is forecast to increase by $41.56 billion between now and 2027, with North America estimated to contribute 36% to the growth. Data from research company Technavio ' s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. With the development of new research companies and the availability of various databases and business analytics tools, this North American region is a major contributor to the global marketing consulting market. This allows businesses to collect meaningful, useful data at a fraction of the cost that marketing consultants pay.

 Additionally, the ease of scaling virtualization and automating administrative tasks dynamically will increase SaaS adoption. Due to digitalization, various businesses and organizations in this region are adopting SaaS solutions, which help improve a range of operations such as business planning, order fulfillment, and customer service. Hence, such factors are expected to drive market growth in this region during the forecast period.

 THE SHIFT TO DIGITAL IS PERMANENT

 Digital will continue to command a greater overall share as more B2B marketers make the permanent shift from traditional advertising to online activities.

 One of the most pronounced effects the pandemic had on B2B marketing was exponentially accelerating its transition into digital. As the business world recovers from the pandemic and returned to more traditional models, this transition has slowed down. The past year has affirmed, however, that it will not stop.

 By 2025, Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels.

 B2B buying behaviors have been shifting toward a buyer-centric digital model, a change that has been accelerated in the past couple of years.

 Digital Clarity sits at the intersection of marketing, analysis and sales growth for B2B tech companies, with a focus on digital lead generation and qualification. The pandemic lockdown underscored how important it is to source and qualify new leads beyond the relationships you already have. It also accelerated digital lead generation toward high-value customer segments. Traditional lead generation tactics like cold calling are being replaced or supplemented by lower-touch digital leads focused on meeting customers "where they are." Sales should work closely with Marketing to source leads from typical digital sources (such as Google and Linked In), as well as from relevant third-party affiliates (such as LendingTree for mortgages, Trivago for travel, and Buyerzone for B2B services) that are becoming initial destinations for shoppers. Leaders in digital lead generation can cost-effectively source and qualify leads as well as automate the lead-generation process to support their sales teams with higher propensity leads.

 SALES ARE GOING DIGITAL, AND AI WILL BE AT THE FOREFRONT

 Gartner has been quoted as saying that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025.

 Over the next five years, an even greater rise in digital interactions between buyers and suppliers will break traditional sales models.

 The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Chief Sales Officers (CSOs) and other senior sales leaders must accept that buying preferences have permanently changed and, as a result, so will the role of sellers.

 Sales organizations must be able to sell to customers everywhere the customer expects to engage, interact and transact with suppliers. Gartner defines the future of sales as the permanent transformation of organizations' sales strategies, processes and allocation of resources, moving from a seller-centric to a buyer-centric orientation and shifting from analogy sales processes to digital-first engagement with customers.

 Disruptive buyer dynamics are rewriting the rulebook for B2B sales, demanding digital-first engagement with customers. The rise in digital sales will be driven by marketing that creates demand and trust in brands.

 This doesn't portend the eventual "death of the sales rep," but it does signal drastic changes needed in the seller role. Sales leaders must deliver significant value through digital and omnichannel sales models, aided by sales professionals who can steer self-learning customers toward more confident decisions. Digital delivers this.

 DIGITAL CLARITY IS POSITIONED FOR GROWTH, AND HAS A HISTORY OF INNOVATION FROM DATA TO DECISIONS

 Since its inception, Digital Clarity has built its reputation on helping clients cut through the noise and make informed decisions based on real-time data. In the early 2000s, as digital advertising began to reshape how brands reached consumers, Digital Clarity quickly saw the power of data. They were early adopters of analytics tools, helping businesses make sense of website traffic, user behavior, and campaign performance long before data-driven marketing became the industry norm.

 Their team understood that raw data was meaningless without context and interpretation. By helping clients turn data into actionable insights, Digital Clarity enabled companies to make key strategic decisions that drove growth. Whether it was identifying untapped market segments, optimizing ad spend, or improving conversion rates, their data-driven approach consistently delivered results.

 Buyers are more willing than ever before to spend big through remote or online sales channels, with 35 percent willing to spend $500,000 or more in a single transaction. 77% of B2B customers are also willing to spend $50,000 or more.

 B2B customers now regularly use 10 or more channels to interact with suppliers.

 Digital Clarity is a specialist in many of these channels and has been for a number of years. This expertise, experience, and trust will put Digital Clarity front of mind for organizations as they seek professional consultancy.

 CONTENT REMAINS CENTRAL TO REVENUE GROWTH – HOW DIGITAL CLARITY WILL PLAY A KEY ROLE WITH AI IMPLEMENTATION

 Creating consistent, high-quality, and relevant content is a challenge many B2B leaders face, especially with the increasing complexity of buyer journeys and the constant need for valuable insights. This is where Digital Clarity, leveraging the power of AI, can be a game-changer for B2B organizations. B2B leaders struggle with content development.

 HOW DIGITAL CLARITY USES AI TO TRANSFORM CONTENT STRATEGY

 Digital Clarity integrates AI to provide B2B leaders with smarter, more efficient content strategies. Here are some of the key ways AI can support content creation and enhance its effectiveness:

 1. Content Generation at Scale

 AI-powered platforms can help B2B marketers produce high-quality content faster than ever before. Tools powered by natural language processing (NLP) can draft blog posts, whitepapers, product descriptions, and reports based on provided topics and outlines. This allows companies to generate a large volume of content without compromising on quality.

 AI can also assist in transforming raw data or technical jargon into easy-to-understand articles, which is crucial for B2B industries that deal with complex subjects like technology, finance, or manufacturing.

 2. Personalized Content for Different Buyer Personas

 One-size-fits-all content is no longer effective. AI helps Digital Clarity create hyper-personalized content for various B2B personas. By analyzing historical data, customer interactions, and behavioral patterns, AI can identify the pain points and preferences of specific buyer segments. This enables the creation of content that resonates deeply with individual personas at different stages of their journey.

 For example, the content AI creates for a C-suite executive focused on ROI will differ from the technical content aimed at IT managers evaluating software solutions. Tailoring messaging to each persona boosts engagement and conversion rates.

 3. Content Optimization Through Predictive Analytics

 Content that performs well is often backed by data. AI enables Digital Clarity to harness predictive analytics to identify which topics and formats will be most engaging to the target audience. By analyzing user behavior, search trends, and engagement metrics, AI can recommend the types of content that are most likely to resonate with your audience.

 For instance, AI can predict what blog topics are trending within a specific industry, helping B2B leaders stay ahead of their competitors by focusing on the most relevant issues. It also helps refine existing content for SEO, ensuring it ranks higher on search engines and attracts more organic traffic.

 4. Streamlining Content Distribution

 Producing content is only half the battle; ensuring it reaches the right audience is equally crucial. Digital Clarity uses AI to optimize content distribution by determining the best channels, times, and formats to share content. AI analyzes past campaign performances and audience behaviors to identify the best-performing distribution strategies, from email marketing to social media.

 With AI, Digital Clarity can also automate content dissemination, saving valuable time for B2B marketers. This is particularly useful when managing multiple channels and markets, allowing for consistency and accuracy across all content touchpoints.

 5. Enhanced Content Strategy with Sentiment Analysis

 Understanding the sentiment behind content engagement can offer deeper insights into audience reactions. AI-powered sentiment analysis tools can scan comments, reviews, and social media interactions to gauge how your content is being perceived. By using this feedback, B2B leaders can tweak their messaging, address concerns, or double down on topics that are well-received.

 For instance, if a whitepaper generates positive comments around a specific pain point, businesses can produce more in-depth content on that subject, positioning themselves as industry leaders in that space.

 6. Maintaining Brand Consistency Across All Platforms

 Ensuring a consistent brand voice across all content is essential in maintaining credibility and trust in the B2B world. With AI-driven tools, Digital Clarity can help B2B leaders maintain this consistency at scale. AI can check for tone, style, and brand guidelines, making sure that the content aligns with the company's values, no matter how large the volume of output.

 This is particularly beneficial for global companies where content needs to be adapted for different regions while retaining a unified brand message.

 7. Faster Content Auditing and Performance Tracking

 With a content library that continually grows, manually auditing content for relevance, performance, and compliance can be time-consuming. AI enables faster and more accurate content audits, assessing what content can be repurposed, updated, or removed. By automating this process, B2B leaders save valuable time and ensure their content remains relevant and optimized.

 AI can also provide detailed performance reports, highlighting which pieces are generating the most leads, engagement, or sales. This data allows B2B marketers to refine their content strategy based on actual performance insights.

 DIGITAL CLARITY PROVIDES AI ADVANTAGE FOR B2B LEADERS

 In the rapidly evolving B2B space, content is more important than ever. But producing high-quality, relevant content consistently can be daunting without the right resources. Digital Clarity, with the help of AI, empowers B2B leaders to overcome these challenges, offering scalable, personalized, and data-driven content solutions.

 By harnessing the power of AI, B2B companies can not only improve content creation but also deliver the right messages to the right people at the right time. In doing so, they build stronger relationships with prospects, position themselves as industry leaders, and ultimately drive business growth.

 With AI as a strategic partner, the future of B2B content marketing is bright, efficient, and impactful.

 KEY MILESTONES: PUBLIC-FACING BUSINESS DEVELOPMENT

 DBMM's Digital Clarity was invited by OTC Markets (OTCM) to deliver a presentation at the AI & Technology Virtual Investor Conference on October 31, 2024. All presenters were trading on QX or QB platforms with DBMM as the only Pink Current platform presenter. That fact only reinforced DBMM's intent to uplist in the next fiscal year. The presentation and follow-up activities were intended to establish a community of presenters gathered by OTCM.

 Reggie James (RJ) appeared as a guest on the David Meltzer podcast, Office Hours. Meltzer is the Co-founder of Sports 1 Marketing, and formerly served as CEO of the renowned Leigh Steinberg agency for sports & entertainment. It is one of the top 25 global business podcasts.

 RJ has also been invited as a guest to speak about marketing, tech, and AI on a variety of business podcasts, including Blaine Bartlett, James Golden, and Steve Preda. These are all US-based podcasts that highlight the commitment to expansion in the US and formed a network for Digital Clarity to be the digital marketing expert. This provides an additional competitive advantage.

 RJ attended the London Blockchain Conference, representing Digital Clarity in a world where blockchain, AI and Web3 are reshaping business.

 With more than one-third (39%) of owners, founders and CEOs listening to podcasts, and 65% listening at least weekly (according to Forbes), RJ has launched his series of podcasts on Spotify, Apple and YouTube.

 THE GROWTH OF DIGITAL MARKETING AND CONSULTANCY SERVICES

 The marketing consulting market size is estimated to grow at a CAGR of 4.93% between now and 2027 according to reports from Technavio. As mentioned previously, there is a blurring of lines between traditional consultancy, marketing firms and advertising agencies. That said, firms like Accenture, Deloitte, IBM, KPMG, McKinsey and PwC rank among the most aggressive players in acquiring and partnering with consultancies such as Digital Clarity. The growth represents not only an opportunity for Digital Clarity but also a prospective exit and investment opportunity.

 Digital Clarity has continued to develop its Digital Consultancy and Strategy Planning offering. The forward-looking program is to be a recognized leader in this field and fulfill companies seeking Digital Transformation for their originations. Growth will be scaled and continuing.

 THE NEED FOR PROFESSIONAL CONSULTANCY AND THE OPPORTUNITY FOR MASSIVE GROWTH

 With combined revenues of $13.2 billion, the marketing services units of Accenture, PwC, IBM and Deloitte sit just below WPP, Omnicom, Publicis Groupe, Interpublic, and Dentsu in Ad Age ' s ranking of the 10 largest agency companies in the world. Last year, only 2 consultancies— Accenture Interactive and IBM iX —made the top 10. IBM iX was the first to break into the top 10.

 Given the experience of the team, Digital Clarity's management consultancy is in demand in the small and middle company market segments. With the recent growth in these business areas and the rise of consultancies, it is confirmation that Digital Clarity is headed in the right direction for growth for our size in the industry.

 THE GROWTH OF DIGITAL TRANSFORMATION WORLDWIDE

 The Global Digital Transformation Market size is expected to reach $1.3 billion by 2027, rising at a market growth of 20.8% CAGR during the forecast period. Digital transformation is considered as the utilization of digital technology. Digitally transformed enterprises can be flexible to the changing technological landscape and can address abrupt shifts in the industry, particularly the one created by the COVID-19 pandemic; studies show that the efficiency and rate of adaptation of digitally transformed companies to a post-pandemic era are relatively larger than conventional businesses.

 Following the pandemic, a considerable surge in awareness regarding the urgent requirement for digital transformation across a majority of the industries which created some lucrative opportunities for the global market. Companies are becoming more aware of the advantages of digital transformation, particularly in the hybrid culture that needs a business to allow the employees to easily learn, collaborate and perform organizational functions across remote locations.

 THE IMPORTANCE OF STRATEGIC MARKETING CONSULTANCY

 The fundamentals of marketing may not have changed, but everything else has: the goals, roles, expectations, talent needs, et al. B2B marketing leaders need to navigate this new terrain and build the capabilities needed to win. Digital Clarity helps these organizations win.

 Across industries, organizations are accelerating digital transformation processes for long-term growth and profitability. Yet: "53% of the organizations surveyed remain untested in the face of digital challenge and their digital transformation readiness therefore uncertain." This report from Gartner highlights the need to embrace change.

 Businesses have no choice but to respond quickly to challenging conditions. Although not formally characterized as "agile," the twists and turns of the pandemic have required executives to innovate on the fly and collaborate to get things done. Regardless of staffing, a return to more stable commercial conditions is not optimum yet. Companies are still testing the "right staffing model," so it is a slow process, while tools like AI are moving at lightning speed.

 Adobe says that Business-to-business (B2B) commerce will continue to undergo a major transformation as companies adopt the latest technologies to find new customers, improve their supply-chain efficiencies, and provide a more personalized user experience to their clientele.

 Additionally, Digital Clarity has created a unique Diagnosis Workshop that helps brands identify needs as well as assess the opportunities available. The core focus is to help reduce wastage and increase results.

 Areas of focus include:

 Cost analysis

 Audit current channels

 Digital strategy planning

 ROI projection planning

 Digital consulting and training

 DIGITAL CLARITY HAS A COMPETITIVE ADVANTAGE

 1. Our DNA is Strategically Driven

 We believe the path to successful customer acquisition lies in understanding a client's business – not just running a campaign. We seek to help clients understand that success has to be objective and measurable.

 2. We are Business-Led

 Digital marketing is not a cost, but an asset. It is not a line in a spreadsheet, but an emotive force that if done right will bring real business change and growth.

 3. We are Digital Thinkers

 Marketing has to be at the heart of the business. Delivering real innovation in digital marketing requires not just knowledge but authenticity, authority and bravery. We think digital. We drive results.

 4. Our Goal is to Optimize and Deliver Digital Performance

 DC assists our clients in understanding their goals and objectives by using digital marketing to drive new business opportunities and retain their current customers.

 DIGITAL CLARITY HAS DEVELOPED A WINNING STRATEGIC PROCESS

 1. Discove r – The first step - understand. Let's connect and see if we are the right fit.

 Normally a phone call or Zoom to understand a prospective client's challenges and see if there is scope for us to work together.

 2. Diagnose - Our Diagnosis Workshop helps define their goals and we discuss what's needed to get there.

 So again, it is either a face-to-face or a Zoom call. More in-depth. They fill in a detailed questionnaire and then we give them some exercises and get them to open up. We help them discuss their goals and objectives and what they feel are the barriers in stopping them from reaching them - e.g. people, process, market, marketing, brand, etc.

 3. Review - We take all the information, data, and objectives and build out a workable strategy. We then talk to them through this game plan and how we will work with them to get there. We also can bring in people (our black book) who can get involved when there are gaps.

 4. Deliver - We work with clients to implement our game plan and set clear next steps, goals, and milestones – as required.

 COMPETITIVE LANDSCAPE

 Digital advertising is the fastest-growing segment of the global market for advertising spending. The use of smartphones and the availability of cheap internet services are the two major factors propelling the growth prospects for this market. More than 30% of the companies are planning to spend around 75% of their advertising expenditures on digital marketing within the next five years.

 "U. S. Marketers are expected to spend $110.1 billion on digital ads this year, or 51% of the $214.6 billion total U.S. advertising spending forecast, excluding political ads. Newspapers, radio, magazines, and local television now account for just 21% of the U.S. ad market." From The Wall Street Journal.

 THE GROWTH OF B2B SOCIAL MEDIA

 76% of B2B organizations use social media analytics to measure content performance.

 By 2025, 80% of B2B sales interactions will occur on digital channels.

 US B2B business spent $2 billion in 2022 and $2.33 billion in 2023, with an expected 2.5% - 4% growth in 2024.

 GROWTH IN LINKEDIN ADVERTISING SET TO SOAR BEYOND 2025

 Almost all B2B content marketers (96%) use Linked In. They also rated it as the top-performing organic platform.

 Digital Clarity helps business organizations make the most of Linked In. We assist customers in using Linked In to identify future clients.

 THE NEW NORMAL REMAINS DIGITAL

 Since the pandemic, digital adoption has happened at 5 to 10 times the projected rate.

 Lockdown periods, economic uncertainty, and loss of predictability have forced customers and businesses online in previously unseen numbers. This migration has upset the power balance, with customers now more in control of the relationship and less loyal to brands and products. Additionally, 60% of companies have seen new buying behaviors such as changes to average basket size and product interests.

 Pandemic disruption caused many businesses to demand a similar level of convenience to consumers. After returning to normal, there's no question that the new normal is digital.

 GROWTH IN INVESTOR AWARENESS AND OUTREACH

 We expect that, in 2025, the strategic outreach will be directed at investors around the world who understand the digital marketplace and its expanding influence on consumer decisions. DBMM will target new investors through a global digital and traditional integrated investor outreach campaign which will be run by Digital Clarity, with third parties, as required, for distribution. In all areas, the Company will act in the interests of all stakeholders.

 Several years ago, the Company received a commitment for future working capital to grow the Company in key markets. Since 2024, growth capital has been directed to support a client base rebalancing and leveraging of a very dynamic, transformational, digital landscape. DC's mantra remains the same: "ROI is our DNA." Going forward, investor awareness has been emphasized now that normal business is evolving. DBMM intends to make significant strides in aggressively broadening its brand exposure. There are investors around the globe who understand the digital marketplace and its increasing influence on commercial decisions.

 The expectations for fiscal year 2023 were to return to normal trading first, which now has occurred, and then move ahead to a scaled growth plan in multiple geographies once normal business recommenced and the SEC matter was finally closed. That is taking place. The result will benefit all stakeholders, but this evolution does not happen overnight. This process is step-by-step in order to ensure that all growth is sustainable and continuing until fully executed. Investor awareness will significantly increase globally through industry conferences, events and outreach. The digital marketing arena has no limit and will continue to grow. DC, through AI, will lead its sector and return to industry awards in the future.

 FINANCIAL OVERVIEW/OUTLOOK

 DBMM has been honing its commercial model since the acquisition of DC in 2011, and for most years has been cash flow-positive as an operating company. Unfortunately, external events outside of DBMM's control have precluded the growth expected to this point; however, its margins of 35-50% are accurate. Aspirationally, when the Company reaches appropriate scale and profitability, the business will meet all stakeholder expectations. The digital marketing arena has changed significantly since the acquisition of DC, and likewise DC is in the process of equally dramatic change.

 The Company returned to normal trading in December of 2022, and concluded the SEC Matter in mid-2023 with the Final Order of Dismissal. Normal trading has resumed; however, management has used the analogy of, "It's like turning around a yacht" in that it is still evolving what will be "normal business." DBMM intends to fully leverage its management consultancy with a focus on AI as it will be in the "futurist market." We fully intend to maintain our competitive advantage as the market evolves. Coincidentally, DC is balancing its recurring business with projects utilizing all the tools of AI. Clients will benefit due to a wider range of resources and revenue streams, and the shareholders will benefit as the market cap grows. We began the process of restarting the growth infrastructure in the fourth quarter of fiscal 2023 and is still in the process of being executed.

 The return to normal business is a step-by-step process now that the SEC Matter is closed in our favor and all mitigating circumstances concluded to our benefit. DBMM's place in the industry reputationally is strong, particularly for its size. The industry environment continues to grow exponentially, and digital marketing and company transformation is an essential strategy for any commercial activity, and thus has become embedded in planning. We will also expand our offering and reach through partnerships and strategic alliances, as appropriate.

 Nevertheless, since 2020, DBMM revenues have slowed down temporarily due to a number of factors: 1) client uncertainty caused by Brexit trade issues; 2) Covid-19 global slowdown and UK lockdown causing some clients to pause or close entirely; 3) clients needing to extend or double down lacked the resources; and 4) DBMM was required to continue to address its mitigating circumstances until 2023. All of which were external events through no fault of the Company. To address the changing environment, the business development model has evolved and, as such, DC has earned a "seat at the table," client by client. With precision, the revenues are sourced from recurring business and AI projects.

 We are gaining clients in the US and are expecting the revenues from the US market to increase. The economic outlook is tempered by short-term, temporary uncertainties in the UK and US, which prompt existing and potential clients to reevaluate their marketing strategies. These reevaluations also come with temporary marketing budget reductions which reduced our revenues in the 3rd and 4th quarters of 2024. We believe that revenues from existing clients will increase once concerns over the UK and US economic and political situations dissipate and business confidence is restored. Our evolution to a full-service, dynamic digital marketing management consultancy with many moving parts, including third-party strategic alliances and representation spanning US geographies, is ongoing. This is a dramatic change from Digital Clarity's early business. Pay-per-click and search engine optimization service business has been fully commoditized and is no longer part of Digital Clarity's offering. Going forward, among other things, the costs of a full management consultancy provide much higher revenues for longer contractual periods but entail a longer cash conversion cycle. Likewise, the AI projects will be highly remunerative as development of innovative products provide for the maintenance of DC's competitive advantage.

 Most recently, Reggie James, Chief Operating Officer and Director of DBMM, and Founder and Managing Director of Digital Clarity, the flagship brand of DBMM, delivered a presentation at the AI & Technology Virtual Investor Conference. The live, online event, sponsored by OTC Markets, was by invitation only and brought together selected visionary leaders in Artificial Intelligence and Technology to share insights about their respective companies' approach to the subject matter. James took a pragmatic, hands-on, heartfelt approach, which captured the attention of investors, shareholders, clients old and new, and fellow presenters alike. Many subsequent follow-up activities are underway. The outreach will continue as that is an intended positive aspect of the conference.

 The event provided a high-visibility platform, which James used to full advantage, outlining a promising growth trajectory for Digital Clarity that left a strong impression on attendees. Action plan and follow-up activities continue. The actual presentation is available by visiting

 Coincidentally and as a priority, investor awareness will finally become global with like-minded people, and it is anticipated that it will grow exponentially.

 COMPANY INITIATIVES TO REMOVE CERTAIN AGED DEBT

 Regarding capital infusion, the Company resolved in 2015 to eliminate any consideration of using convertible debentures as a financing vehicle. Accordingly, the Company has not issued convertible debentures since 2015 nor have any convertible debentures been executed since 2016.

 Additionally, we have demonstrated our adherence to such a philosophy by renegotiating its aged debt with lenders, one at a time, at fixed settlement amounts with no conversion terms. Furthermore, such renegotiations lead to the derecognition of derivative liabilities overhanging our balance sheet. The Company intends to continue its debt negotiation and modification program.

 This has been a successful strategy thus far:

 During fiscal year 2021 and 2023, and to a lesser extent in fiscal 2020, we successfully reached agreements with certain lenders resulting in a gain on extinguishment for loans payable which amounted to the difference between the carrying value and the revised amount of the obligations.

 The gain on extinguishment of principal and accrued interest amounted to $169,837 and $57,802 during fiscal 2021 and 2020, respectively.

 We also successfully reached an agreement with a holder of convertible debentures aggregating $249,800 to modify its terms. Such debentures are no longer convertible, are now non-interest bearing, and have been reclassified to loans payable. It also resulted in a decrease in derivative liabilities and an increase in additional paid-in capital of approximately $260,000 during fiscal 2021.

 Furthermore, in March 2022, we reached an agreement with a holder of convertible debentures to satisfy obligations aggregating $85,000 in consideration of 30 million shares of the Company's common stock.

 In February 2023, we reached an agreement with a holder of convertible debentures to satisfy obligations aggregating $76,000 in consideration of 7.5 million shares of the Company's common stock.

 In May 2023, we reduced our liability to a lessor by $15,000.

 We intend to settle with the holders of convertible notes to the Company's benefit as has been historically resolved.

 Fiscal Year 2024

 We had $49,000 in cash and our working capital deficiency amounted to approximately $7.4 million at August 31, 2024.

 During fiscal 2024, we used cash in our operating activities amounting to $569,000. Our cash used in operating activities was comprised of our net loss of $892,000 adjusted primarily for the following:

 Change in fair value of derivative liability of $16,000 and loss on extinguishment of debt of $158,000.

 Additionally, the following variations in operating assets and liabilities during fiscal 2024 impacted on our cash used in operating activity: - to

 Increase in accounts payable, accrued expenses, accrued interest, and accrued compensation, of $454,000, resulting from a short fall in liquidity and capital resources.

 We generated cash from financing activities of $576,000 which primarily consists of the proceeds from the issuance of loans payable.

 Fiscal Year 2023

 We had $45,000 in cash and our working capital deficiency amounted to approximately $6.5 million at August 31, 2023.

 During fiscal 2023, we used cash in our operating activities amounting to $437,000. Our cash used in operating activities was comprised of our net loss of $713,000 adjusted primarily for the following:

 Change in fair value of derivative liability of $42,070 and loss on extinguishment of debt of $73,000.

 Additionally, the following variations in operating assets and liabilities during fiscal 2023 impacted our cash used in operating activity: - to

 Increase in accounts payable, accrued expenses, accrued interest, and accrued compensation, of $245,000, resulting from a short fall in liquidity and capital resources.

 We generated cash from financing activities of $471,000 which primarily consists of the proceeds from the issuance of loans payable.

 Going Concern

 The accompanying consolidated financial statements have been prepared on a going concern basis. The financial statements do not reflect any adjustments that might result if The Company is unable to continue as a going concern.

 The Company has outstanding loans and convertible notes payable aggregating $3.7 million at August 31, 2023 and doesn't have sufficient cash on hand to satisfy such obligations. The preceding raise substantial doubt about the ability of the Company to continue as a going concern. However, the Company generated proceeds of approximately $471,000 from financing activities during fiscal 2023. The Company also has a non-binding Commitment Letter from an investor of $250,000 which also includes a right of first refusal on additional capital raise up to $3 million which will contribute to satisfying such obligations and fund any potential cash flow deficiencies from operations for the foreseeable future.

 Accordingly, the accompanying consolidated financial statements have been prepared in conformity with U.S. GAAP, which contemplates continuation of the Company as a going concern and the realization of assets and satisfaction of liabilities in the normal course of business. The carrying amounts of assets and liabilities presented in the financial statements do not necessarily purport to represent realizable or settlement values. The financial statements do not include any adjustment that might result from the outcome of this uncertainty.

 RESULTS OF OPERATIONS

 Comparison of Results for fiscal 2024 and 2023

 For the Years Ended

 Increase/

 Increase/

 (Decrease)

 (-)Decrease

 2024

 2023

 $

 %

 SALES

 $

 237,868

 $

 $

 (71,776

)

 (23

)%

 COST OF SALES

 234,601

 260,774

 (26,173

)

 (10

)%

 GROSS PROFIT

 3,267

 48,870

 (45,603

)

 (93

)%

 COSTS AND EXPENSES

 Sales, general and administrative

 465,174

 463,694

 1,480

 %

 OPERATING INCOME (LOSS)

 (461,907

)

 (414,824

)

 47,083

 %

 OTHER (INCOME) EXPENSE

 Interest expense

 606,984

 313,235

 293,749

 %

 Other income

 (34,778

)

 (46,255

)

 (11,477

)

 %

 Loss (gain) on extinguishment of debt

 (158,287

)

 73,349

 (231,636

)

 NM

 Change in fair value of derivative liability

 (42,070

)

 211,386

 NM

 TOTAL OTHER EXPENSE

 538,235

 298,259

 284,976

 %

 NET LOSS

 $

 (1,048,142

)

 $

 (713,083

)

 $

 178,959

 %

 NM: not meaningful

 Our primary sources of revenue are Digital Analytics and Advisory Services.

 Revenue is recognized upon transfer of control of promised or services to customers in an amount that reflects the consideration the Company expects to receive in exchange for those services. The Company enter s into contracts that can include various combinations of services, which are generally capable of being distinct and accounted for as separate performance obligations. Revenue is recognized net of any taxes collected from customers, which are subsequently remitted to governmental authorities.

 Geopolitical conflicts and uncertainties as well as risks of recession, high inflation alongside energy costs, and interest rate rises and means global conditions remain ed challenging going into 2024.

 The decrease in our revenues during fiscal 2024, when compared to the prior year, is due to the temporarily decreased volume of services provided to certain clients during the second half of fiscal 2024. We believe that our revenues will increase in fiscal 2025 when compared to 2024.

 Our cost of sales slightly decreased during 2024, as we maintained operational capacity, to provide the services rendered to our client base.

 The sales, general and administrative expenses, remained at comparable levels between fiscal 2024 and 2023

 Interest expenses increased primarily from the considerations provided pursuant to its financing activities during 2024 with no equivalent transactions occurring in 2023 and an increase in weighted-average interest-bearing debt in fiscal 2024 when compared to fiscal 2023.

 Other income, which consists of refundable research and development tax credits is substantially at the same level in fiscal 2024 and 2023

 The change in gain or loss on derecognition of liabilities is primarily due to the timing of substantiation or transactions triggering such gains and losses. For example, during 2024, we derecognized liabilities amounting to $158,287 which lapsed from statute of limitations following the dissolution of RGTVE in January 2023 while during fiscal 2023, we reached agreements with a lender and one of our lessors resulting in a loss approximately $88,000 and a gain of approximately $15,000 during that period.

 The change in fair value of derivative liabilities between comparable periods is primarily attributable to in the Company's fluctuation in expected volatility of our stock price used in the assumptions to compute its fair value at August 31, 2024 and 2023 compared to the measurement dates.

 Non-GAAP Financial Measures

 Management considers earnings (loss) before interest, taxes, depreciation and amortization, or EBITDA, as adjusted, an important indicator in evaluating our business on a consistent basis across various periods. Due to the significance of non-recurring items, EBITDA, as adjusted, enables our management to monitor and evaluate our business on a consistent basis. We use EBITDA, as adjusted, as a primary measure, among others, to analyze and evaluate financial and strategic planning decisions regarding future operating investments and potential acquisitions. We believe that EBITDA, as adjusted, eliminates items that are not part of our core operations, such as interest expense, or items that do not involve a cash outlay, such as loss on extinguishment of debt and change in fair value of derivative liability. EBITDA, as adjusted, should be considered in addition to, rather than as a substitute for, pre-tax income (loss), net income (loss) and cash flows used in operating activities. This non-GAAP financial measure excludes significant expenses that are required by GAAP to be recorded in our financial statements and is subject to inherent limitations. Investors should review the reconciliation of this non-GAAP financial measure to the comparable GAAP financial measure included below. Investors should not rely on any single financial measure to evaluate our business.

 Fiscal

 2024

 2023

 Net loss

 $

 (1,045,142

)

 $

 (713,083

)

 Interest

 606,984

 313,235

 Loss on extinguishment of debt

 (158,287

)

 73,349

 Change in fair value of derivative liability

 (42,070

)

 EBITDA, as adjusted

 $

 (427,129

)

 $

 (368,569

)

 ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

 As a "smaller reporting company", as defined by Rule 10(f)(1) of Regulation S-K, the Company is not required to provide this information.

 ITEM 8. CONSOLIDATED FINANCIAL STATEMENTS

 INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

 Page

 Report of Independent Registered Public Accounting Firm (PCAOB ID 2738)

 Consolidated Balance Sheets as of August 31, 2024 and 2023

 Consolidated Statements of Operations and Comprehensive Income (Loss) for the years ended August 31, 2024 and 2023

 Consolidated Statements of Changes in Stockholders' Deficit for the years ended August 31, 2024 and 2023

 Consolidated Statements of Cash Flows for the years ended August 31, 2024 and 2023

 Notes to Consolidated Financial Statements

 REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 To the Board of Directors and Stockholders of Digital Brand Media & Marketing Group, Inc.

 Opinion on the Financial Statements

 We have audited the accompanying consolidated balance sheets of Digital Brand Media & Marketing Group, Inc. (the Company) as of August 31, 2024 and 2023, and the related consolidated statements of operations and comprehensive income (loss), changes in stockholders' deficit, and cash flows for each of the years in the two-year period ended August 31, 2024, and the related notes (collectively referred to as the financial statements). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of August 31, 2024 and 2023, and the results of its operations and its cash flows for each of the years in the two-year period ended August 31, 2024, in conformity with accounting principles generally accepted in the United States of America.

 Going Concern

 The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the financial statements, the Company has suffered net losses from operations and has a net capital deficiency, which raises substantial doubt about its ability to continue as a going concern. Management's plans regarding those matters are discussed in Note 1. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 Basis for Opinion

 These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

 We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion.

 Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and the significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe our audits provide a reasonable basis for our opinion.

 Critical Audit Matters

 The critical audit matter communicated below is a matter arising from the current period audit of the financial statements that were communicated or required to be communicated to the audit committee and that: (1) relate to accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing separate opinion on the critical audit matters or on the accounts or disclosures to which they relate.

 As discussed in Note 7 to the financial statements, the company has a derivative liability due to a tainted equity environment.

 To evaluate the appropriateness of the fair value determined by management, we examined and evaluated the inputs management used in calculating the fair value of the derivative liability. To evaluate the appropriateness of the estimates used by the derivative specialist, we examined and evaluated the inputs the specialist used in calculating the value of the derivatives.

 /s/ M&K CPAS, PLLC

 M&K CPAS, PLLC

 We have served as the Company's auditor since 2020

 The Woodlands, TX

 November 29, 2024

 DIGITAL BRAND MEDIA & MARKETING GROUP, INC. AND SUBSIDIARIES

 CONSOLIDATED BALANCE SHEETS

 2024

 2023

 ASSETS

 CURRENT ASSETS

 Cash

 $

 49,815

 $

 44,521

 Accounts receivable, net

 11,010

 20,739

 Prepaid expenses and other current assets

 Total current assets

 61,417

 65,730

 TOTAL ASSETS

 $

 61,417

 $

 65,730

 LIABILITIES AND STOCKHOLDERS' DEFICIT

 CURRENT LIABILITIES

 Accounts payable and accrued expenses

 $

 812,483

 $

 724,272

 Accrued interest

 1,606,522

 1,189,387

 Accrued compensation

 1,109,178

 1,313,536

 Derivative liability

 375,792

 206,476

 Loans payable, net

 3,161,226

 2,478,291

 Officers loans payable

 46,040

 53,893

 Convertible debentures, net

 517,242

 517,242

 7,628,483

 6,483,097

 Loan payable, net of short-term portion

 14,105

 27,297

 TOTAL LIABILITIES

 7,642,588

 6,510,394

 STOCKHOLDERS' DEFICIT

 Preferred stock, Series 1, par value.001; authorized 2,000,000
 shares; 1,995,185, and 1,995,185 shares issued and outstanding

 1,995

 1,995

 Preferred stock, Series 2, par value.001; authorized 2,000,000
 shares; 0 and 0 shares issued and outstanding

 -

 -

 Common stock, par value.001; authorized 2,000,000,000
 shares; 825,218,631, and 787,718,631, shares issued and outstanding

 Additional paid in capital

 Other comprehensive loss

 ( 39,938

)

 51,427

 Accumulated deficit

 ( 18,181,536

)

 ( 17,136,394

)

 TOTAL STOCKHOLDERS' DEFICIT

 $

 ( 7,581,171

)

 $

 ( 6,444,664

)

 TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT

 $

 61,417

 $

 65,730

 See Notes to Consolidated Financial Statements

 DIGITAL BRAND MEDIA & MARKETING GROUP, INC. AND SUBSIDIARIES

 CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)

 For the year ended

 August 31, 2024

 August 31, 2023

 REVENUES

 $

 237,868

 $

 COST OF REVENUES

 234,601

 260,774

 GROSS PROFIT

 3,267

 48,870

 COSTS AND EXPENSES

 Sales, general and administrative

 465,174

 463,694

 TOTAL OPERATING EXPENSES

 465,174

 463,694

 OPERATING LOSS

 ( 461,907

)

 ( 414,824

)

 OTHER (INCOME) EXPENSE

 Interest expense

 606,984

 313,235

 Other income

 ( 34,778

)

 ( 46,255

)

 (Gain) loss on derecognition of liabilities

 ( 158,287

)

 73,349

 Change in fair value of derivative liability

 ( 42,070

)

 TOTAL OTHER (INCOME) EXPENSES

 583,235

 298,259

 NET LOSS

 $

 ( 1,045,142

)

 $

 ( 713,083

)

 OTHER COMPREHENSIVE INCOME (LOSS)

 Foreign exchange translation

 ( 91,365

)

 ( 42,051

)

 COMPREHENSIVE LOSS

 ( 1,136,507

)

 ( 755,134

)

 NET LOSS PER SHARE

 Basic and diluted

 $

 ( 0.00

)

 $

 ( 0.00

)

 WEIGHTED AVERAGE NUMBER OF SHARES

 Basic and diluted

 825,218,631

 797,252,878

 See Notes to Consolidated Financial Statements

 DIGITAL BRAND MEDIA & MARKETING GROUP, INC. AND SUBSIDIARIES

 CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' DEFICIT

 For the Year Ended August 31,

 2024

 2023

 Series 1

 Preferred Stock

 Shares, beginning and end of period

 1,995,185

 1,995,185

 Preferred Stock

 Balance, beginning and end of period

 $

 1,995

 $

 1,995

 Series 2

 Preferred Stock

 Shares, beginning and end of period

 -

 -

 Preferred Stock

 Balance, beginning and end of period

 $

 -

 $

 -

 Common Stock

 Shares, beginning of period

 825,218,631

 787,718,631

 Issuance of shares pursuant to satisfaction of convertible debt obligations

 -

 37,500,000

 Shares, end of period

 $

 825,218,631

 $

 825,218,631

 Balance, beginning of period

 $

 $

 787,718

 Issuance of shares pursuant to satisfaction of convertible debt obligations

 -

 37,500

 Balance, end of period

 $

 $

 Additional paid-in capital

 Balance, beginning of period

 $

 $

 9,666,590

 Issuance of shares pursuant to satisfaction of convertible debt obligations

 -

 146,500

 Balance, end of period

 $

 $

 Other Comprehensive Income (Loss)

 Balance, beginning of period

 $

 51,427

 $

 93,478

)

 Other comprehensive income (loss)

 ( 91,365

)

 ( 42,051

)

 Balance, end of period

 $

 ( 39,958

)

 $

 51,427

 Accumulated Deficit

 Balance, beginning of period

 $

 ( 17,136,394

)

 $

 ( 16,423,311

)

 Net loss

 ( 1,045,142

)

 ( 713,083

)

 Balance, end of period

 $

 ( 18,181,536

)

 $

 ( 17,136,394

)

 Total Stockholders' Deficit

 $

 ( 7,581,171

)

 $

 ( 6,444,664

)

 See Notes to Consolidated Financial Statements

 DIGITAL BRAND MEDIA & MARKETING GROUP, INC. AND SUBSIDIARIES

 CONSOLIDATED STATEMENTS OF CASH FLOWS

 For the Year Ended

 2024

 2023

 CASH FLOWS FROM OPERATING ACTIVITIES

 Net loss

 $

 ( 1,045,142

)

 $

 ( 713,083

)

 Adjustments to reconcile net loss to net cash used in operating activities:

 Depreciation

 -

 1,420

 Change in fair value of derivative liability

 ( 42,070

)

 (Gain) loss on derecognition of liabilities

 ( 158,287

)

 73,349

 Changes in operating assets and liabilities:

 Accounts receivable

 10,788

 Accounts payable and accrued expenses

 123,425

 ( 5,485

)

 Accrued interest

 417,135

 312,179

 Accrued compensation

 ( 86,499

)

 ( 63,600

)

 NET CASH USED IN OPERATING ACTIVITIES

 ( 569,264

)

 ( 436,785

)

 CASH FLOWS FROM INVESTING ACTIVITIES

 Purchase of equipment

 -

 -

 NET CASH USED IN INVESTING ACTIVITIES

 -

 -

 CASH FLOWS FROM FINANCING ACTIVITIES

 Proceeds from loans payable

 596,817

 508,113

 Officer loans payable

 ( 13,112

)

 ( 11,669

)

 Principal repayments loans payable

 ( 7,853

)

 ( 25,276

)

 NET CASH PROVIDED BY FINANCING ACTIVITIES

 575,852

 471,168

 EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY

 ( 1,294

)

 NET INCREASE/(DECREASE) IN CASH

 5,294

 35,157

 CASH - BEGINNING OF PERIOD

 44,521

 9,364

 CASH - END OF PERIOD

 49,815

 44,521

 Supplemental disclosures of cash flow information:

 Cash paid for interest

 $

 $

 1,056

 Cash paid for taxes

 $

 -

 $

 -

 Non-cash investing and financing activities:

 Issuance of shares of common stock pursuant to debt inducement

 $

 -

 $

 19,000

 Issuance of shares of common stock to settled certain aged convertible debt

 -

 76,216

 See Notes to Consolidated Financial Statements

 DIGITAL BRAND MEDIA & MARKETING GROUP, INC.

 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 NOTE 1 – ORGANIZATION, BASIS OF PRESENTATION AND GOING CONCERN

 N ature of Business and History of the Company

 Digital Brand Media & Marketing Group, Inc. ("The Company") is an OTC:PK listed company. The Company was organized under the laws of the State of Florida on September 29, 1998.

 Digital Clarity is the trading brand for Stylar Limited, a wholly owned subsidiary of Digital Brand Media & Marketing Group, Inc (DBMM), through its offices in London, England. Digital Clarity is a leading provider of marketing consulting and advisory solutions. It empowers businesses to achieve their marketing goals through strategic insights, innovative use of technologies, AI, and a framework that accelerates growth. The company has a strong track record of success in delivering tangible results as a private company, and then as a public company, Digital Clarity is at the forefront of driving marketing change to accelerate growth and create lasting value for its clients.

 With a strong track record of success and a commitment to delivering tangible results, Digital Clarity is at the forefront of driving marketing change, and growth and creating lasting value for its clients. The teams' experience in business transformation provides leading strategy, deployment, and measurement to its core market sectors including SaaS, Blockchain, Fintech, Software Sales, and Technology. Digital Clarity's focus is on working with B2B tech leaders, delivering growth through a unique combination of leveraging its proven strategy, augmented with AI.

 The Company continues to develop and roll out marketing consulting offerings from its operating base in the UK and increasing its presence in the larger markets in the US. As an example, DC has developed a footprint in California expanding to other metropolitan areas that have a focus on technology, AI and software. The intent has always been a strategy of a cash infusion to immediately correlate to build back demand and increase revenues. Growth has always been a function of available capital.

 Going Concern

 The accompanying consolidated financial statements have been prepared on a going concern basis. The financial statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern.

 The Company has outstanding loans and convertible notes payable aggregating $ 3.7 million at August 31, 2024 and doesn't have sufficient cash on hand to satisfy such obligations. The preceding raise substantial doubt about the ability of the Company to continue as a going concern. However, the Company generated proceeds of approximately $ 576,000 from financing activities during fiscal 2024. The Company also has a non-binding Commitment Letter from an investor of $ 250,000 which also includes a right of first refusal on additional capital raise up to $ 3 million which will contribute to satisfying such obligations and fund any potential cash flow deficiencies from operations for the foreseeable future.

 Accordingly, the accompanying consolidated financial statements have been prepared in conformity with U.S. GAAP, which contemplates continuation of the Company as a going concern and the realization of assets and satisfaction of liabilities in the normal course of business. The carrying amounts of assets and liabilities presented in the financial statements do not necessarily purport to represent realizable or settlement values. The financial statements do not include any adjustment that might result from the outcome of this uncertainty.

 NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES

 Basis of Consolidation

 The consolidated financial statements include the accounts of the Company and its wholly owned subsidiary Stylar Ltd. All significant inter-company transactions are eliminated.

 Cash and Cash Equivalents

 Cash and cash equivalents consist primarily of cash in banks. The Company considers cash equivalents to include all highly liquid investments with original maturities of three months or less to be cash equivalents. The Company had no cash equivalents as of August 31, 2024 or 2023.

 Accounts Receivable and Allowance for Doubtful Accounts

 Accounts receivable are recorded at the invoiced amount and do not bear interest. Accounts receivable are presented net of allowance for doubtful accounts.

 The Company has a policy of reserving for uncollectible accounts based on its best estimate of the amount of probable credit losses in its existing accounts receivable. The Company periodically reviews its accounts receivable to determine whether an allowance is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt. Account balances deemed to be uncollectible are charged to the bad debt expense after all means of collection have been exhausted and the potential for recovery is considered remote. At August 31, 2024 and 2023, the Company recognized $ 0 as the allowance for doubtful accounts.

 Revenue Recognition

 Revenue is recognized upon transfer of control of promised or services to customers in an amount that reflects the consideration the Company expects to receive in exchange for those services. The Company enter into contracts that can include various combinations of services, which are generally capable of being distinct and accounted for as separate performance obligations. Revenue is recognized net of any taxes collected from customers, which are subsequently remitted to governmental authorities.

 Nature of Services

 The Company generally provides its services to companies with international exposure and expects the US business to grow going forward. The Company generally provides its services ratably over the terms of the contract and bills such services at a monthly fixed rate. Some of the services are billed quarterly. The Company's services are sold without guarantees.

 Significant Judgments

 Our contracts with customers sometimes include promises to provide multiple services to a customer. Determining whether services are considered distinct performance obligations that should be accounted for separately versus together may require significant judgment.

 Judgment is required to determine Standalone Selling Price (SSP) for each distinct performance obligation. The Company uses a single amount to estimate SSP for items that are not sold separately, including set-up services, monthly search advertising services, and monthly optimization and management.

 Contract Balances

 The timing of revenue recognition may differ from the timing of invoicing to customers. The Company records a receivable when revenue is recognized prior to invoicing, or unearned revenue when revenue is recognized after invoicing.

 The allowance for doubtful accounts reflects our best estimate of probable losses inherent in the accounts receivable balance. We determine the allowance based on known troubled accounts, historical experience, and other currently available evidence.

 Advertising Costs

 Advertising costs, which are included in the cost of sales and general and administrative expenses in the accompanying statements of operations, are expensed when incurred. Total advertising expenses amounted to $ 10,345 and $ 13,729, during fiscal 2024 and 2023, respectively.

 Use of Estimates

 The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Included in these estimates are assumptions about the collection of its accounts receivable, converted amount of cash denominated in a foreign currency, and estimated amounts of cash, the derivative liability could settle, if not in common shares. Actual results could differ from those estimates.

 Income Taxes

 The Company follows the provisions of the ASC 740 -10 related to Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceed the amount measured as described above should be reflected as a liability for uncertain tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all highly certain of being upheld upon examination. As such, the Company has not recorded a liability for uncertain tax benefits.

 The Company has adopted ASC 740-10-25 Definition of Settlement, which provides guidance on how an entity should determine whether a tax position is effectively settled for the purpose of recognizing previously unrecognized tax benefits and provides that a tax position can be effectively settled upon the completion of an examination by a taxing authority without being legally extinguished. For tax positions considered effectively settled, an entity would recognize the full amount of tax benefit, even if the tax position is not considered more likely than not to be sustained based solely of its technical merits and the statute of limitations remains open.

 Earnings (loss) per common share

 The Company utilizes the guidance per FASB Codification "ASC 260 "Earnings Per Share". Basic earnings per share are calculated on the weighted effect of all common shares issued and outstanding and is calculated by dividing net income available to common stockholders by the weighted average shares outstanding during the period. Diluted earnings per share, which is calculated by dividing net income available to common stockholders by the weighted average number of common shares used in the basic earnings per share calculation, plus the number of common shares that would be issued assuming conversion of all potentially dilutive securities outstanding, is not presented separately as it is anti- dilutive. Such securities have been excluded from the per share computations for fiscal 2024 and 2023. The dilutive securities amounted to 140,872,750 and 84,523,650 shares of common stock and related to convertible notes as of August 31, 2024.

 Derivative Liabilities

 The Company assessed the classification of its derivative financial instruments as of August 31, 2023, which consist of convertible instruments and rights to shares of the Company's common stock and determined that such derivatives meet the criteria for liability classification under ASC 815.

 ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free-standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to the requirements of ASC 815. ASC 815 also provides an exception to this rule when the host instrument is deemed to be conventional, as described.

 During fiscal 2023 and 2022, the Company had notes payable outstanding in which the conversion rate was variable and undeterminable. Accordingly, the Company has recognized a derivative liability in connection with such instruments. The Company uses judgment in determining the fair value of derivative liabilities at the date of issuance at every balance sheet thereafter and in determining which valuation is most appropriate for the instrument (e.g., Binomial method), the expected volatility, the implied risk-free interest rate, as well as the expected dividend rate.

 Fair Value of Financial Instruments

 Effective January 1, 2008, the Company adopted FASB ASC 820-Fair Value Measurements and Disclosures, or ASC 820, for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company's financial position or operating results but did expand certain disclosures.

 ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below.

 Level 1

 Observable inputs such as quoted market prices in active markets for identical assets or liabilities.

 Level 2

 Observable market-based inputs or unobservable inputs that are corroborated by market data.

 Level 3

 Unobservable inputs for which there is little or no market data, which require the use of the reporting entity's own assumptions.

 The Company did not have any Level 2 or Level 3 assets or liabilities as of August 31, 2024, and 2023, except for its derivative liability which are valued based on Level 3 inputs.

 Cash is highly liquid and easily tradable as of August 31, 2024 and 2023 and therefore classified as Level 1 within our fair value hierarchy.

 In addition, FASB ASC 825-10-25 Fair Value Option, or ASC 825-10-25, was effective January 1, 2008. ASC 825-10-25 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. The Company did not elect the fair value options for any of its qualifying financial instruments.

 Convertible Instruments

 The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with professional standards for "Accounting for Derivative Instruments and Hedging Activities".

 Professional standards generally provide three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free-standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument. Professional standards also provide an exception to this rule when the host instrument is deemed to be conventional as defined under professional standards as "The Meaning of "Conventional Convertible Debt Instrument".

 The Company accounts for convertible instruments (when it has determined that the embedded conversion options should not be bifurcated from their host instruments) in accordance with professional standards when "Accounting for Convertible Securities with Beneficial Conversion Features," as those professional standards pertain to "Certain Convertible Instruments." Accordingly, the Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. The Company also records when necessary deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note.

 ASC 815-40 provides that, among other things, generally, if an event is not within the entity's control, could or require net cash settlement, then the contract shall be classified as an asset or a liability.

 Stock Based Compensation

 We account for the grant of stock options and restricted stock awards in accordance with ASC 718, "Compensation-Stock Compensation." ASC 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity-based compensation.

 Foreign Currency Translation

 Assets and liabilities of subsidiaries operating in foreign countries are translated into U.S. dollars using either the exchange rate in effect at the balance sheet date or historical rate, as applicable. Results of operations are translated using the average exchange rates prevailing throughout the year. The effects of exchange rate fluctuations on translating foreign currency assets and liabilities into U.S. dollars are included in a separate component of stockholders' equity (accumulated other comprehensive loss), while gains and losses resulting from foreign currency transactions are included in operations.

 Customer Concentration

 Three of the Company's customers accounted for approximately 100 % of its accounts receivable at August 31, 2024 and 2023. revenues during fiscal 2024 and 2023, respectively. Five and six of the Company's customers accounted for 97 % and 100 % of its revenues during fiscal 2024 and 2023, respectively.

 Recently Issued Accounting Pronouncements

 Management does not believe that any other recently issued, but not yet effective, accounting standards, if currently adopted, would have a material effect on the accompanying consolidated financial statements.

 NOTE 3 – LOANS PAYABLE

 2024

 2023

 Loans payable

 $

 3,161,226

 $

 2,505,588

 The loans payables are generally due on demand and have not been called, are unsecured, and are bearing interest at a range of 0 - 12 %., with the exception of one loan payable to a financial institution. Such loan, which amounted to $ 26,100 at August 31, 2024, bears interest at 2.5 %, is unsecured, matures in November 2027 with principal and interest payable monthly starting in November 2022. This loan is part of a Bounce Back Loan Scheme from the UK Government.

 The company may have to provide alternative consideration (which may be in cash, fixed number of shares or other financial instruments) up to amounts accrued to satisfy its fixed obligations under certain unsecured loans payable. The consideration hasn't been issued yet and is included in accrued expenses and interest expense and was valued based on the fair value of the consideration at issuance.

 The aggregate schedule maturities of the Company's loans payable outstanding as of August 31, 2024 are as follows:

 Year ended August 31,

 2025

 $

 3,161,226

 2026

 12,758

 2027

 1,347

 $

 3,175,331

 NOTE 4 – CONVERTIBLE DEBENTURES

 At August 31, 2024, and August 31, 2023 convertible debentures consisted of the following:

 2024

 2023

 Convertible notes payable

 $

 517,242

 $

 517,242

 The convertible debentures matured in 2015, and bear interest at ranges between 6 % and 15 %. The convertible debentures are convertible at ratios varying between 45% and 50% of the closing price at the date of conversion through, at its most favorable terms for the holders, the average of the three lowest closing bids for a period of 5-30 days prior to conversion.

 No convertible debentures have been issued since 2015 and none executed since 2016. Certain settlements with holders of convertible debentures have been agreed since 2018 to the Company's benefit.

 NOTE 5 – OFFICERS LOANS PAYABLE

 2024

 2023

 Officers loans payable

 $

 46,040

 $

 53,893

 The loans payables are due on demand, are unsecured, and are non-interest bearing.

 NOTE 6 – DERIVATIVE LIABILITIES

 The Company accounts for the embedded conversion features included in its convertible instruments as derivative liabilities. At each measurement date, the fair value of the embedded conversion features was based on the lattice binomial method using the following assumptions:

 Years Ended August 31

 2024

 2023

 Effective Exercise price

 0.0032 - 0.01

 0.0045 - 0.01

 Effective Market price

 0.0016 - 0.005

 0.009 - 0.013

 Volatility

 41 - 77

 %

 41 - 77

 %

 Risk-free interest

 4.38 - 5.18

 %

 4.74 - 5.18

 %

 Terms

 365 days

 365 days

 Expected dividend rate

 %

 %

 Changes in the derivative liabilities during fiscal 2024 and 2023 are as follows:

 Balance at September 1, 2022

 $

 281,932

 Reclassification of liability contracts

 ( 33,386

)

 Changes in fair value of derivative liabilities

 (42,070

)

 Balance, August 31, 2023

 $

 206,476

 Changes in fair value of derivative liabilities

 Balance, August 31, 2024

 $

 375,792

 NOTE 7 – ACCRUED COMPENSATION

 The Company owes $ 1,109,178 and $ 1,313,536 as of August 31, 2024 and 2023, respectively, in accrued compensation and expenses to certain directors and consultants. The amounts are non-interest bearing.

 NOTE 8 – COMMON STOCK AND PREFERRED STOCK

 Preferred Stock- Series 1 and 2

 The designation of the Preferred Stock- Series 1 is as follows: Authorized 2,000,000 shares, par value of $ 0.001. One share of the Company's Preferred Stock- Series is convertible into 53.04 shares of the Company's common stock, at the holder's option and with the Company's acquiescence, and has three votes per share.

 The designation of the Preferred Stock- Series 2 is as follows: Authorized 2,000,000 shares, par value of $ 0.001. One share of the Company's Preferred Stock- Series is convertible into one share of the Company's common stock, at the holder's option and with the Company's acquiescence, and has no voting rights.

 Common Stock

 The Authorized Shares increased to 2,000,000,000 in April 4, 2016.

 The Company successfully reached an agreement with a holder of convertible in consideration of 7,500,000 shares of the Company's common stock during February 2023.

 NOTE 9 – DERECOGNITION OF LIABILITIES

 During fiscal 2024, the Company derecognized $ 158,287 of liabilities which lapsed from statute of limitations. The Company gathered the necessary documentation to ascertain the Company was no longer the obligor of such liabilities following the dissolution of RTGVE in January 2023. The derecognition of liabilities is recognized as a gain on the accompanying consolidated statement of operations.

 During fiscal 2023, the Company successfully reached an agreement with a holder of convertible debentures aggregating $ 76,216 in principal and interest and derivative liabilities in consideration of 7,500,000 shares of the Company's common stock, which generated a loss on extinguishment of debt of $ 88,784. The loss was recognized as loss on derecognition of liabilities in the accompanying consolidated statement of operations.

 The Company successfully reached an agreement with one of its lessors to reduce its liability by $ 15,435 which was recorded net of its loss on extinguishment of debt during fiscal 2023.

 NOTE 10 – OTHER INCOME

 The Company received tax credits of $ 46,255 and $ 98,265 related to expenses incurred in the United Kingdom local governmental entity during fiscal 2024 and 2023, respectively.

 NOTE 11 – COMMITMENTS AND CONTINGENCIES

 Leases

 The Company leases its facilities under non-cancellable operating leases which are renewable monthly as it is evaluating larger quarters. The leases have monthly base rents. The latest monthly base rent for the Company's facilities ranges is less than $ 1,000.

 Total rental expense amounted to $ 9,172, and $ 26,781 during fiscal 2024 and 2023, respectively.

 Consulting Agreement

 The annual compensation of Linda Perry is $ 150,000 for her role as a consultant and as Executive Director for US ( as well as Principal Executive and Financial Officer) interfaces to provide oversight regarding external regulatory reporting requirements. In addition, Ms. Perry is the lead executive for capital funding requirements and business development. The agreement has a rolling three-year term through September 2025.

 Legal Matters

 From time to time, the Company has become or may become involved in certain lawsuits and legal proceedings which arise in the ordinary course of business. The Company intends to vigorously defend its positions. However, litigation is subject to inherent uncertainties and an adverse result in those or other matters may arise from time to time that may harm its financial position, or our business and the outcome of these matters cannot be ultimately predicted.

 NOTE 12 – INCOME TAXES

 For the years ended August 31, 2024, and 2023, the benefit for income taxes differed from the amounts computed by applying the statutory federal income tax rate at which rate the tax benefits are expected to occur. The reconciliation is as follows:

 Years Ended August 31

 2024

 2023

 Benefit computed at statutory rate

 $

 187,000

 $

 State tax (benefit), net of federal affect

 39,000

 31,000

 Increase in valuation allowance

 ( 226,000

)

 ( 181,000

)

 Net income tax benefit

 $

 -

 $

 -

 The Company has net operating loss carry-forward for income tax totaling purposes approximately $ 8.1 million at August 31, 2024. A significant portion of these carryforwards is subject to annual limitations due to "equity structure shifts" or "owner shifts" involving "five percent shareholders" (as defined in the Internal Revenue Code) which results in a more than fifty percent change in ownership.

 The net deferral tax asset is as follows:

 Years Ended August 31

 2024

 2023

 Net operating loss carry-forward

 $

 2,045,000

 $

 1,845,000

 Accrued compensation and other liabilities

 337,000

 333,000

 Valuation allowance

 ( 2,382,000

)

 ( 2,178,000

)

 Net deferred tax asset

 $

 -

 $

 -

 NOTE 13 – FOREIGN OPERATIONS

 As of August 31, 2024, a majority of our revenues and a majority of our assets are associated with subsidiaries located in the United Kingdom. Assets and revenues as of and for the respective periods were as follows:

 United States

 Great Britain

 Total

 Revenues

 $

 115,684

 $

 122,184

 $

 237,868

 Total revenues

 115,684

 122,184

 237,868

 Identifiable assets at August 31, 2024

 7,465

 53,952

 61,417

 As of August 31, 2023, a majority of revenues and assets are associated with subsidiaries located in the United Kingdom. Assets and revenues for the year ended August 31, 2023, were as follows:

 United States

 Great Britain

 Total

 Revenues

 $

 -

 $

 $

 Total revenues

 -

 Identifiable assets at August 31, 2023

 7,289

 58,186

 65,730

 NOTE 14 – SUBSEQUENT EVENTS

 The Company has analyzed its operations subsequent to August 31, 2024, through the date these financial statements were issued, and has determined that it does not have any material subsequent events requiring disclosure or accrual.

 ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.

 There are not currently and have not been any disagreements between us and our accountants on any matter of accounting principles, practices or financial statement disclosure.

 ITEM 9A. CONTROLS AND PROCEDURES

 Our management is responsible for establishing and maintaining a system of disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) under the Exchange Act) that is designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the Commission's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to the issuer's management, including its principal executive officer or officers and principal financial officer or officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

 As of the end of the period covered by this report, management, including our Principal Executive Officer and Principal Financial Officer, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rules 13a-15(e) and 15d-15(e) under the Act.

 Based upon the evaluation, our Principal Executive Officer and Principal Financial Officer concluded that our disclosure controls and procedures were effective as of August 31, 2024. Our management concluded that the consolidated financial statements included in this report fairly present, in all material respects, our financial position, results of operations and cash flows for the periods presented in accordance with GAAP.

 Management ' s Annual Report on Internal Control Over Financial Reporting:

 Our management is responsible for establishing and maintaining adequate internal controls over financial reporting as defined in Rules 13 a-15(f) of the Exchange Act.

 Our management conducted an evaluation of the effectiveness of its internal controls over financial reporting, as of August 31, 2024, based on the framework and criteria established in "Internal Control - Integrated Framework", issued by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO") in the Internal Control-Integrated Framework (2013). This evaluation included review of the documentation of controls, evaluation of the design effectiveness of controls, testing of the operating effectiveness of controls and a conclusion on this evaluation. Based on this evaluation, management concluded that our internal control over financial reporting as required under item 308(a) of Regulations S-K in our Annual Report on Form 10-K, filed with the commission for the year ended August 31, 2023 was effective.

 Management believes that a controls system, no matter how well designed and operated, cannot provide absolute assurance that the objectives of the controls system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected.

 This Annual Report on Form 10-K does not include an attestation report from our registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by our registered public accounting firm pursuant to SEC rules that permit us to provide only management's report in this Annual Report on Form 10-K.

 Changes in Internal Controls Over Financial Reporting:

 There were no changes in our internal control over financial reporting during the quarter ended August 31, 2024 identified in connection with the evaluation thereof by our management, including our Principal Executive Officer and Principal Financial Officer, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 PART III MANAGEMENT

 ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

 Executive Officers and Directors

 The following table sets forth certain information, as of August 31, 2024, with respect to our directors and executive officers.

 Directors serve until the next annual meeting of the stockholders; until their successors are elected or appointed and qualified, or until their prior resignation or removal. Officers serve for such terms as determined by our board of directors. Each officer holds office until such officer's successor is elected or appointed and qualified or until such officer's earlier resignation or removal. No family relationships exist between any of our present directors and officers.

 Name

 Position

 Reggie James

 Chief Operating Officer, Senior Vice President and Executive Director

 Linda Perry

 Principal Executive Officer, Principal Financial Officer and Executive Director

 The following is a brief account of the business experience of each of our Directors and Executive Officers:

 Reggie James – As of April 1, 2011, Mr. Reggie James oversees all critical aspects of the acquired operating business and flagship brand of the public company which has received numerous industry awards and recognition in the industry for their innovative and impactful services. Mr. James has been involved in the commercial element of the internet since its inception and has been instrumental in driving forward business models that are commonplace today. Previously he founded and sold three start-up entrepreneurial ventures. The sale of Digital Clarity to DBMM, a public company, is the next stage of leadership.

 A well-equipped leader, trained as a serial entrepreneur from experience, Mr. James established products for Ziff Davis, AltaVista and Yahoo! Each success has been a defining force in shaping and evolving digital media landscapes, which connect the early digital disruptions he designed to current AI and technology, driving the next stage of development.

 Linda Perry – Ms. Linda Perry is currently Principal Executive Officer, Principal Financial Officer and an Executive Director. She has had an extensive career in global and entrepreneurial businesses. Ms. Perry consults to the boards of directors of several Fortune 50 companies globally and is industry agnostic. While living in Europe, she was the senior advisor to the Board of Directors of The Balli Group, where her role was to integrate the acquisition of Klockner & Co. The acquisition resulted in the creation of the world's largest steel, multi-metal, distribution, and trading company. Prior to that, she was appointed a director and a member of the Executive Committee of Churchill Insurance Group, Plc., a division of the Credit Suisse Group. The Company was reorganized and sold within the industry for 2.3 billion GBP. She was a senior executive at ExxonMobil Corporation holding senior management positions with global responsibility in finance, marketing, and organization (described as corporate governance, management succession and executive compensation.) The latter role was under the aegis of the Board of Directors, entitled Compensation, Organization and Executive Development Committee/COED, of which she was a member. Ms. Perry holds an MBA from Harvard University. She has been a visiting lecturer/professor at IMD, Lausanne, Switzerland, INSEAD, Fontainebleau, France and the Stern School of Business at New York University throughout her career.

 We believe that all our directors are qualified to serve on our board of directors based on their experience and their diversity of background.

 Board Committees

 We currently have standing committees on our Board of Directors. The audit committee and nomination /compensation committee are listed below.

 Audit Committee

 We have established an Audit Committee of the Board of Directors. The Audit Committee duties include a recommendation to our Board of Directors the engagement of independent auditors to audit our financial statements and to review our accounting and auditing principles. The audit committee will review the scope, timing and fees for the annual audit and the results of audit examinations performed by the internal auditors and independent public accountants, including their recommendations to improve the system of accounting and internal controls.

 Nomination/Compensation Committee

 We have established a Nomination/Compensation Committee of the Board of Directors. The Nomination/Compensation Committee reviews and approves our total remuneration, including compensation of executive officers. The Nomination/Compensation Committee will also administer our stock option plans and recommend and approve grants of stock options under such plans.

 Compensation of Directors

 All directors are officers and their compensation are included on the summary compensation table (Item 11).

 Compliance with Section 16(A) of the Exchange Act

 Our common stock was registered pursuant to Section 12 of the Exchange Act during the fiscal years ended August 31, 202 4 and 202 3. Accordingly, our officers, directors and principal shareholders were subject to the beneficial ownership reporting requirements of Section 16(a) of the Exchange Act during each year.

 Code of Ethics

 On December 1, 2004 we adopted a Code of Ethics that applies to our Principal Executive Officer, Principal Financial Officer, Principal Accounting Officer and Controller and to persons performing similar functions. A copy of our Code of Ethics was previously filed as an Exhibit to our annual report on Form 10-KSB for the year ended August 31, 2004. A copy of our Code of Ethics will be provided to any person requesting the same without charge. To request a copy of our Code of Ethics please make a written request to DBMM.

 ITEM 11. EXECUTIVE COMPENSATION

 SUMMARY COMPENSATION TABLE

 None of our executive officers or employees received compensation in excess of $100,000 during the years ended August 31, 2023 or 2022, except as follows:

 Name Principal Position

 Fiscal Year Ended

 ($)

 Salary

 ($)

 Bonus

 ($)

 Stock awards

 ($)

 Option awards

 ($)

 Nonequity incentive

 plan compensation

 ($)

 Nonqualified deferred compensation earnings

 ($)

 All other

 Compensation

 ($)

 Total

 Reggie James

 2024

 $

 163,219

 (1)

 -

 -

 -

 -

 -

 -

 $

 163,219

 Executive Director

 2023

 $

 192,101

 (2)

 -

 -

 -

 -

 -

 -

 $

 192,101

 Linda Perry

 2024

 $

 (3)

 -

 -

 -

 -

 -

 -

 $

 Executive Director

 2023

 $

 (3)

 -

 -

 -

 -

 -

 -

 $

 (1)

 For the fiscal year ending August 31, 2024, Mr. James earned $ 163,219 of which $109,219 has been paid to Reggie James. $54,000 remains unpaid.

 (2)

 For the fiscal year ending August 31, 2023, Mr. James earned $ 208,572 of which $154,573 has been paid to Reggie James. $54,000 remains unpaid.

 (3)

 For the fiscal years ended August 31, 2024, and 2023, Ms. Perry earned $150,000 each year, of which $0 has been paid, $300,000 remains unpaid.

 OPTION/SAR GRANTS IN LAST FISCAL YEAR

 No stock appreciation rights were granted to the named executives during the fiscal years ended August 31, 2024 and 2023.

 LONG TERM INCENTIVE PLAN AWARDS

 No long-term incentive plan awards to the named executive officers during the fiscal years ended August 31, 2024 and 2023.

 EMPLOYMENT CONTRACTS, TERMINATION OF EMPLOYMENT, AND CHANGE-IN-CONTROL ARRANGEMENTS

 In April 2011 the Company agreed to compensate a Company Officer, Reggie James, for monthly remuneration of $4,500 for his duties as Senior Vice President and Executive Director of DBMM and Digital Clarity. Mr. James was appointed Co-Chief Operating Officer during fiscal year 2013, and in August, 2021 Chief Operating Officer.

 In September 2010 the Company agreed to compensate a Company Officer, Linda Perry, for annual remuneration of $150,000 for her role as a consultant and as Executive Director. She also was appointed Principal Executive Officer and Principal Financial Officer, in October 2011, for US interface to provide oversight for external regulatory reporting requirements. In addition, Ms. Perry is lead executive for capital funding requirements and business development.

 REPORT ON REPRICING OF OPTIONS/SARS

 During the fiscal years ended August 31, 2024, and 2023 we did not adjust or amend the exercise price of any stock options or SARs.

 ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS.

 The following table sets forth information with respect to the beneficial ownership of our common stock known by us as of August 31, 2024 by, (i) each of our directors, (ii) each of our executive officers, and (iii) all of our directors and executive officers as a group. The percentages in the table have been calculated on the basis of treating as outstanding for a particular person, all shares of our common stock outstanding on such date and all shares of our common stock issuable to such holder in the event of exercise of outstanding options, warrants, rights or conversion privileges owned by such person at said date which are exercisable within 60 days of such date. Except as otherwise indicated, the persons listed below have sole voting and investment power with respect to all shares of our common stock owned by them, except to the extent such power may be shared with a spouse.

 Name of Beneficial Owner and/or Beneficially Own Shares of Restricted Common Stock percentage owned:

 (1) Reggie James*

 7,982,328

 Less than 1

 %

 (2) Linda Perry*

 7,972,579

 Less than 1

 %

 All Directors and Executive Officers as a Group (2 persons)

 15,954,907

 The officers as a group hold 1,200,000 Restricted Preferred Shares, under the designation terms of Preferred Stock-Series 1.

 ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

 None.

 ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES.

 Audit Fees

 The aggregate fees billed to us by our principal accountants for services rendered during fiscal 2024 and 2023 are set forth in the table below:

 2024

 2023

 Audit Fees (1)

 $

 38,225

 $

 35,375

 (1)

 Audit fees represent fees for professional services provided in connection with the audit of our annual financial statements and review of our quarterly financial statements and audit services provided in connection with other statutory or regulatory filings.

 Audit Related Fees. We incurred fees to our independent auditors of $-0- for audit related fees during fiscal years ended August 31, 2024, and 2023.

 Tax and Other Fees. We incurred fees to our independent auditors of $-0- for tax and other fees during the fiscal years ended August 31, 2024, and 2023.

 Audit Committee ' s Pre-Approval Practice.

 For fiscal years ended August 31, 2024 and 2023, the Audit Committee pre-approved all audit and permissible non-audit services provided by our independent auditors.

 ITEM 15. EXHIBITS

 The following Exhibits are being filed with this Annual Report on Form 10-K:

 Exhibit Number

 Description

 3.1(1)

 Articles of Incorporation of the Registrant, as amended.

 3.2(8)

 By-laws of the Registrant, as amended.

 10.3(4)

 Share Exchange Agreement, dated March 20, 2007, by and among the Company, Atlantic Network Holdings Limited, New Media Television (Europe) Limited and the Outside Stockholders Listed on Exhibit A Thereto.

 10.1(5)

 Share Exchange Agreement, dated March 30, 2010, between Digital Brand Media & Marketing Group, Inc., and Cloud Channel Limited.

 10.2(5)

 Rescission Resolution of Share Exchange Agreement, dated March 20, 2007, by and among Digital Brand Media & Marketing Group, Inc., Atlantic Network Holdings Limited, the Outside Stockholders Listed on Exhibit A thereto and New Media Television (Europe) Limited.

 10.3(5)

 Share purchase Agreement between Cloud Channel Limited and Bitemark MC Limited.

 10.4(5)

 Share purchase Agreement between Cloud Channel Limited and Stylar Limited.

 10.4(6)

 Amendment to Share Exchange Agreement, dated March 31, 2010, between Digital Brand Media & Marketing Group, Inc., and Cloud Channel Limited.

 10.5(6)

 Amendment to Share Purchase Agreement between Cloud Channel Limited and Bitemark MC Limited.

 10.6(6)

 Amendment to Share Purchase Agreement between Cloud Channel Limited and Stylar Limited.

 10.7(8)

 Rescission Resolution of Share Exchange Agreement, dated March 31, 2010, between Digital Brand Media & Marketing Group, Inc. and Bitemark MC Limited

 10.8(9)

 Agreement to purchase LLC interests

 10.9(10)

 Amendment to agreement to purchase LLC interests

 10.10(11)

 Mutual Rescission and Release

 14.1(3)

 Code of Ethics

 31.1*

 Section 302 Certification of Executive Director

 32.1*

 Section 906 Certification of Executive Director

 101.INS*

 101.SCH*

 101.CAL*

 101.DEF*

 101.LAB*

 101.PRE*

 (1) Previously filed as an exhibit to the Company's Registration Statement on Form SB-2 filed with the Commission on March 27, 2002.

 (3) Previously filed as an exhibit to the Company's Annual Report on Form 10-KSB for the year ended August 31, 2004.

 (4) Previously filed as an exhibit to the Company's Current Report on Form 8-K filed with the Commission on March 21, 2007.

 (5) Previously filed as an exhibit to the Company's Current Report on Form 8-KA filed with the Commission on April 9, 2010.

 (6) Previously filed as an exhibit to the Company's Current Report on Form 8-KA filed with the Commission on July 15, 2010.

 (8) Previously filed as an exhibit to the Company's Annual Report on Form 10-K for the year ended August 31, 2011.

 (9) Previously filed as an exhibit to the Company's Current Report on Form 8-K Filed with the Commission on June 12, 2012.

 (10) Previously filed as an exhibit to the Company's Annual Report on Form 10-K for the year ended August 31, 2012.

 (11) Previously filed as an exhibit to the Company's Quarterly Report on Form 10-Q for the quarter ended May 31, 2013.

 * Filed herewith

 Signatures

 Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 DIGITAL BRAND MEDIA & MARKETING GROUP, INC.

 Date: November 29, 2024

 By:

 /s/ Linda Perry

 Principal Executive Officer

 Principal Financial Officer

 Executive Director

 In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

 Date: November 29, 2024

 By:

 /s/ Linda Perry

 Principal Executive Officer

 Principal Financial Officer

 Executive Director

 2024-11-29

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