UNITED
STATES

 SECURITIES
AND EXCHANGE COMMISSION

 Washington, D.C. 20549

 FORM 10-K

 ANNUAL
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the fiscal year ended December 31, 2023

 OR

 TRANSITION
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 For the transition period from ______ to ______

 Commission file number: 001-39727

 REBORN
COFFEE, INC.

 (Exact name of registrant as specified in its
charter)

 Delaware

 47-4752305

 (State or other jurisdiction of
 incorporation or organization)

 (I.R.S. Employer

Identification No.)

 580 N. Berry Street, Brea, CA

 92821

 (Address of Principal Executive Offices)

 (Zip Code)

 Registrant's telephone number, including
area code: (714) 784-6369

 Securities registered pursuant to Section 12(b)
of the Act:

 Title of each class

 Trading Symbol(s)

 Name of each exchange on which registered

 Shares of Common Stock, $0.0001 par value per share

 REBN

 The Nasdaq Stock Market LLC
 ( Nasdaq Capital Market)

 Securities registered pursuant to section 12(g)
of the Act: None.

by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No

by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No

by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports); and (2)
has been subject to such filing requirements for the past 90 days. Yes No

by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule
405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant
was required to submit and post such files). Yes No

by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting
company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer",
"smaller reporting company" and "emerging growth company" in Rule 12b-2 of the Exchange Act.

 Large accelerated filer

 Accelerated filer

 Non-accelerated filer

 Smaller reporting company

 Emerging growth company

 If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness
of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered
public accounting firm that prepared or issued its audit report.

 If
securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant
included in the filing reflect the correction of an error to previously issued financial statements.

by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation
received by any of the registrant's executive officers during the relevant recovery period pursuant to § 240.10D-1(b).

by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes No

 The aggregate market value of the registrant's
common stock held by non-affiliates of the registrant was $ 27,855,356 based on the closing sales price on the Nasdaq Stock Market LLC
on June 30, 2023, the last business day of the registrants most recently completed second fiscal quarter.

 As of March 27, 2024, there were 2,716,373 shares of common stock,
par value $0.0001 per share, issued and outstanding.

 DOCUMENTS INCORPORATED BY REFERENCE

 None.

 Page

 Cautionary Note Regarding Forward-Looking Statements

 ii

 Item 1.

 Business

 Item 1A.

 Risk Factors

 Item 1B.

 Unresolved Staff Comments

 Item 1C.

 Cybersecurity

 Item 2.

 Properties

 Item 3.

 Legal Proceedings

 Item 4.

 Mine Safety Disclosures

 Item 5.

 Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

 Item 6.

 [Reserved]

 Item 7.

 Management's Discussion and Analysis of Financial Condition and Results of Operations

 Item 7A.

 Quantitative and Qualitative Disclosures About Market Risk

 Item 8.

 Financial Statements and Supplementary Data

 Item 9.

 Changes in and Disagreements With Accountants on Accounting and Financial Disclosures

 Item 9A.

 Controls and Procedures

 Item 9B.

 Other Information

 Item 9C.

 Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

 Item 10.

 Directors, Executive Officers and Corporate Governance

 Item 11.

 Executive Compensation

 Item 12.

 Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

 Item 13.

 Certain Relationships and Related Transactions, and Director Independence

 Item 14.

 Principal Accounting Fees and Services

 Item 15.

 Exhibits, Financial Statement Schedules

 Item 16.

 Form 10-K Summary

 SIGNATURES

 i

 CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

 This Annual Report on Form
10-K contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, (the "Securities
Act") and Section 21E of the Securities Exchange Act of 1934, as amended, (the "Exchange Act") that are based on our
management's beliefs and assumptions and on information currently available to management, and which statements involve substantial
risk and uncertainties. All statements contained in this Annual Report on Form 10-K other than statements of historical fact, including
statements regarding our future operating results and financial position, our business strategy and plans, market growth and trends,
and objectives for future operations are forward-looking statements. Forward-looking statements generally relate to future events or
our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words
such as "may," "will," "should," "expects," "plans," "anticipates,"
"could," "intends," "target," "projects," "contemplates," "believes,"
"estimates," "predicts," "potential," or "continue" or the negative of these words or
other similar terms or expressions that concern our expectations, strategy, plans or intentions.

 These risks and uncertainties
include, among other things, risks related to:

 the
 COVID-19 pandemic and its impact on our business, operations, and the markets and communities
 in which we and our customers operate;

 our
 inability to successfully identify and secure appropriate sites and timely develop and expand
 our operations;

 our
 inability to protect our brand and reputation;

 our
 dependence on a small number of suppliers;

 our
 inability to protect against security breaches of confidential customer information;

 our
 expectations regarding our future operating and financial performance;

 the
 size of our addressable markets, market share, and market trends;

 our
 ability to compete in our industry;

 in consumer tastes and nutritional and dietary trends;

 our
 ability to effectively manage the continued growth of our workforce and operations;

 our
 inability to open profitable locations;

 our
 failure to generate projected same location sales growth;

 the
 sufficiency of our cash, cash equivalents, and investments to meet our liquidity needs;

 our
 dependence on long-term non-cancelable leases;

 our
 relationship with our employees and the status of our workers;

 our
 inability to maintain good relationships with our future franchising partners;

 the
 effects of seasonal trends on our results of operations;

 our
 vulnerability to global financial market conditions, including the continuing effects from
 the recent recession;

 our
 ability to attract, retain, and motivate skilled personnel, including key members of our
 senior management;

 our
 vulnerability to adverse weather conditions in local or regional areas where our locations
 are located;

 the
 increased expenses associated with being a public company; and

 the
 other factors set forth under "Risk Factors" in this report.

 You should not rely upon
forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this Annual Report
on Form 10-K primarily on our current expectations and projections about future events and trends that we believe may affect our business,
financial condition, results of operations, and prospects. The outcome of the events described in these forward-looking statements is
subject to risks, uncertainties, and other factors described in the section titled "Risk Factors" and elsewhere in this Annual
Report on Form 10-K. We undertake no obligation to update any forward-looking statements after the date of this Annual Report on Form
10-K or to conform such statements to actual results or revised expectations, except as required by law.

 ii

 Summary Risk Factors

 Investing in our common stock involves a high
degree of risk because our business is subject to numerous risks and uncertainties, as further described below. The occurrence of any
such risks could adversely affect our business, financial condit ion, results
of operations and prospects. The principal factors and uncertainties that make investing in our common stock speculative or risky include,
among others:

 We
 have incurred recurring losses and may not be profitable in the future.

 The report of the independent registered public accounting firm includes
a going concern uncertainty explanatory paragraph.

 Evolving consumer preferences and tastes may adversely affect
our business.

 Our financial condition and quarterly results of operations
are subject to, and may be adversely affected by, a number of factors, many of which are also largely outside our control and as such
our results may fluctuate significantly and may not fully reflect the underlying performance of our business.

 We may not be able to compete successfully with other coffee
locations, QSRs and convenience locations, including the growing number of coffee delivery options. Intense competition in the foodservice
and restaurant industry could make it more difficult to expand our business and could also have a negative impact on our operating results
if customers favor our competitors or we are forced to change our pricing and other marketing strategies.

 Our failure to manage our growth effectively could harm our
business and operating results.

 Our inability to identify, recruit and retain qualified individuals
for our locations could slow our growth and adversely impact our ability to operate.

 Our locations are geographically concentrated in California,
and we could be negatively affected by conditions specific to that region.

 Interruption of our supply chain of coffee or other ingredients,
coffee machines and other restaurant equipment or packaging could affect our ability to produce or deliver our products and could negatively
impact our business and profitability.

 Increases in the cost of high-quality coffee beans or other
commodities or decreases in the availability of high-quality coffee beans or other commodities could have an adverse impact on our business
and financial results.

 We are increasingly dependent on information technology and
our ability to process data in order to operate and sell our goods and services, and if we (or our vendors) are unable to protect against
software and hardware vulnerabilities, service interruptions, data corruption, cyber-based attacks, ransomware or security breaches,
or if we fail to comply with our commitments and assurances regarding the privacy and security of such data, our operations could be
disrupted, our ability to provide our goods and services could be interrupted, our reputation may be harmed and we may be exposed to
liability and loss of customers and business.

 Pandemics or disease outbreaks such as COVID-19 have had, and
may continue to have, an effect on our business and results of operations.

 Our success depends substantially on the value of our brands
and failure to preserve their value could have a negative impact on our financial results.

 Food safety and quality concerns may negatively impact our brand,
business and profitability, our internal operational controls and standards may not always be met and our employees may not always act
professionally, responsibly and in our and our customers' best interests. Any possible instances or reports, whether true or not,
of food and/or beverage-borne illness could reduce our sales.

 Changes in the availability of and the cost of labor could harm
our business.

 Our culture has contributed to our success, and if we cannot
maintain this culture as we grow, we could lose the high employee engagement fostered by our culture, which could harm our business.

 Our growth strategy depends in part on opening new retail locations
in existing and new markets. We may be unsuccessful in opening new retail locations or establishing new markets, which could adversely
affect our growth.

 Our operating results and growth strategies will be closely
tied to the success of our future franchise partners and we have limited control with respect to their operations. Additionally, our
future franchise partners' interests may conflict or diverge with our interests in the future, which could have a negative impact
on our business.

 We are not in compliance with the Nasdaq continued listing requirements. If we are unable to comply with the continued listing requirements of The Nasdaq Capital Market, our common stock could be delisted, which could affect our common stock's market price and liquidity and reduce our ability to raise capital.

 iii

 Item 1. Business

 Corporate History and Background

 Reborn Coffee, Inc. ("Reborn")
was incorporated in the State of Florida in January 2018. In July 2022, Reborn was migrated from Florida to Delaware, and filed a certificate
of incorporation with the Secretary of State of the State of Delaware having the same capitalization structure as the Florida predecessor
entity. Reborn has the following wholly owned subsidiaries:

 Reborn
 Global Holdings, Inc. ("Reborn Holdings"), a California Corporation
 incorporated in November 2014. Reborn Holdings is engaged in the operation of wholesale distribution
 and retail coffee stores in California to sell a variety of coffee, tea, Reborn brand name
 water and other beverages along with bakery and dessert products.

 Reborn
 Coffee Franchise, LLC (the "Reborn Coffee Franchise"), a California
 limited liability corporation formed in December 2020, is a franchisor providing premier
 roaster specialty coffee to franchisees or customers. Reborn Coffee Franchise continues to
 develop the Reborn Coffee system for the establishment and operation of Reborn Coffee stores
 using one or more Reborn Coffee marks. Reborn Coffee Franchise does not have any franchisee
 as of December 31, 2023.

 Reborn Realty, LLC (the "Reborn Realty"), a California limited liability
corporation formed in March 2023, is an entity which acquired a real property located at 596 Apollo Street, Brea, California.

 Reborn Coffee, Inc., Reborn Global
Holdings, Inc., Reborn Coffee Franchise, LLC, and Reborn Realty, LLC will be collectively referred as the "Company".

 In August 2022, the Company
consummated its initial public offering (the "IPO") of 1,440,000 shares of its common stock at a public offering
price of $5.00 per share, generating gross proceeds of $7,200,000. Net proceeds from the IPO was approximately $6.2 million
after deducting underwriting discounts and commissions and other offering expenses of approximately $998,000.

 The Company had granted
the underwriters a 45-day option to purchase up to 216,000 additional shares (equal to 15% of the shares of common stock sold
in the offering) to cover over-allotments. In addition, the Company had agreed to issue to the representative of the several underwriters
warrants to purchase the number of shares of common stock in the aggregate equal to five percent (5%) of the shares of common stock to
be issued and sold in the IPO. The warrants are exercisable for a price per share equal to 125% of the public offering price. No over-allotment
option or representative's warrants have been exercised.

 On August 12, 2022, the
Company's stock began trading on the Nasdaq Capital Market under the symbol "REBN".

 Our Company

 Reborn Coffee is a high
growth operator and franchisor of retail locations and kiosks that focus on serving high quality, specialty-roasted coffee. We are an
innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service,
guided by traditional brewing techniques. We believe Reborn differentiates itself from other coffee roasters through its innovative techniques,
including sourcing, washing, roasting, and brewing our coffee beans with a balance of precision and craft.

 The source of coffee is
pinnacle to specialty coffee. The coffee industry has gone through various phases including the first, second, third and fourth wave.
In the first and second waves of coffee, the single-origin source and type of the coffee is not necessarily in the forefront during the
sourcing process. As such, much of the coffee may be a blend with various sources and a mix of Robusta and Arabica coffee beans. The
third wave of coffee focuses on a single-origin source and one variety of coffee bean (specifically Arabica beans). Single-origin beans
can focus on specific countries and can also have hyper-focused on specific regions in the third wave of coffee, such as Coban in Guatemala.
Arabia beans are considered premier due to the specific requirements for growth and the high-quality flavor they produce. Arabica coffee
is required to be grown in higher, cooler elevations in regions.

 Differentiated from other
coffee companies, the Reborn Wash Process is the key to creating the clean flavor of our coffee. Our Wash Process is distinguished by
the use of magnetized water to wash our green coffee beans when they arrive at the Reborn facility, in order to extract impurities and
enhance hydration before the roasting process. Magnetizing water is a process that converts the particles of water, which can naturally
appear in various sizes, into evenly sized particles. As a result of this process, we believe that the water increases its hydration
and ability to absorb into organic material. Our water is created through a water magnetizing device in which water is flowed through
the device and magnetizes the water on-site immediately prior to use.

 After the wash, we roast
our washed-green beans based on the profile of each single-origin. After the coffee beans are roasted, they are then packaged into various
products such as whole bean coffee, pour over packs, and cold brew packs. Additionally, whole bean inventory is also supplied to the
kiosk and cafes. A portion of the roasted coffee is also allotted to create our award-winning cold brew concentrate. Our cold brew production
is created using a proprietary percolation technique, also using magnetized water at each step to enhance the flavor of the cold brew.

 We continually innovate
in the way we serve coffee. At our cafes, we serve customers our award-winning coffee through cold brew taps in addition to freshly ground
coffee beans in espresso-made drinks. Other brew methods, such as an in-house pour over and drip coffee, are also available.

 In 2015 Jay Kim, our Chief Executive Officer, founded Reborn Coffee. Mr.
Kim and his team launched Reborn Coffee with the vision of using the finest pure ingredients and pristine water. We serve customers through
our retail store locations in Southern California: Brea, La Crescenta, Huntington Beach, Corona Del Mar, Arcadia, Laguna Woods, Riverside,
San Francisco, Cabazon, Manhattan Beach, two locations in Irvine, Diamond Bar and Anaheim with one location in development.

 We expect to continue to develop
additional retail locations. In 2023, we opened up 2 retail locations, Diamond Bar and Anaheim, California and currently are developing
a location in Pasadena, California. As evidence of our success, we received 1st place traditional still in "America's Best
Cold Brew" competition by Coffee Fest in 2017 in Portland and 2018 in Los Angeles.

 As of December 31, 2023, all
of our 14 locations were company-operated. Our retail locations, which opened through whole year of 2023, generated AUV of approximately
$458,000.

 In 2023, we generated approximately
$6.0 million of revenue, $4.0 million of net loss, a net loss margin of -67.1%, and approximately -$3.6 million of Adjusted EBITDA, a
non-GAAP financial measure, resulting in an Adjusted EBITDA margin, a non-GAAP financial measure, of -61.0%. In 2022, we generated approximately
$3.2 million of revenue, $3.6 million of net loss, a net loss margin of –109.7%, and approximately -$3.3 million of Adjusted EBITDA,
a non-GAAP financial measure, resulting in an Adjusted EBITDA margin, a non-GAAP financial measure, of -102.8%.

 A reconciliation of net income to EBITDA, Adjusted EBITDA, and Adjusted
EBITDA margin is provided below:

 Years ended

 2023

 2022

 Total net revenue, as reported

 $
 5,953,986

 $
 3,240,523

 Loss from operations, as reported

 $
 (3,878,078
)

 $
 (3,540,542
)

 Operating margin

 -65.1
 %

 -109.3
 %

 Net loss, as reported

 $
 (3,997,686
)

 $
 (3,554,897
)

 Interest, net

 129,480

 29,195

 Taxes

 1,600

 Depreciation and amortization

 245,064

 210,616

 EBITDA

 (3,622,342
)

 (3,313,486
)

 Other expense (income)

 6,283

 (16,440
)

 Gain on the sale of a building

 (16,955
)

 -

 Adjusted EBITDA

 $
 (3,633,014
)

 $
 (3,329,926
)

 Adjusted EBITDA margin

 -61.0
 %

 -102.8
 %

 The Experience, Reborn

 As leading pioneers of the
emerging "Fourth Wave" movement, Reborn Coffee is redefining specialty coffee as an experience that demands much more than
premium quality. We consider ourselves leaders of the "fourth wave" coffee movement because we are constantly developing
our bean processing methods, researching design concepts, and reinventing new ways of drinking coffee. For instance, the current transition
from the K-Cup trend to the pour over drip concept allowed us to reinvent the way people consume coffee, by merging convenience and quality.
We took the pour over drip concept and made it available and affordable to the public through our Reborn Coffee Pour Over packs. Our
Pour Over Packs allow our consumers to consume our specialty coffee outdoors and on-the-go.

 Our success in innovating within
the "fourth wave" coffee movement is measured by our success in B2B sales with our introduction of Reborn Coffee Pour Over
Packs to hotels. With the introduction of our Pour Over Packs to major hotels, our B2B sales increased as these companies recognized the
convenience and functionality our Pour Over Packs serve to their customers.

 Reborn Coffee's continuous
Research and Development is essential to developing new parameters in the production of new blends. Our first place position in "America's
Best Cold Brew" competition by Coffee Fest in 2017 in Portland and 2018 in Los Angeles is a testament to the way we believe we
lead the "fourth wave" movement by example.

 Centered around its core
values of service, trust, and well-being, Reborn Coffee delivers an appreciation of coffee as both a science and an art. Developing innovative
processes such as washing green coffee beans with magnetized water, we challenge traditional preparation methods by focusing on the relationship
between water chemistry, health, and flavor profile. Leading research studies, testing brewing equipment, and refining roasting/brewing
methods to a specific, Reborn Coffee proactively distinguishes exceptional quality from good quality by starting at the foundation and
paying attention to the details. Our mission places an equal emphasis on humanizing the coffee experience, delivering a fresh take on
"farm-to-table" by sourcing internationally. In this way, Reborn Coffee creates opportunities to develop transparency by
paying homage to origin stories and spark new conversations by building cross-cultural communities united by a passion for the finest
coffee.

 Through a broad product
offering, Reborn Coffee provides customers with a wide variety of beverages and coffee options. As a result, we believe we can capture
share of any experience where customers seek to consume great beverages whether in our inviting store atmospheres which are designed
for comfort, or on the go through our pour over packs, or at home with our whole bean ground coffee bags. We believe that the retail
coffee market in the US is large and growing. According to IBIS, in 2023, the retail market for coffee in the United States is expected
to be $48.7 billion. This is expected to grow due to a shift in consumer preferences to premium coffee, including specialized blends,
espresso-based beverages, and cold brew options. Reborn aims to capture a growing portion of the market as we expand and increase consumer
awareness of our brand.

 Branding

 Reborn Coffee focuses on
two key features in our branding, including "Introducing the Fourth Wave" and "America's Best Cold Brew."
These phrases encapsulate the quality of the Reborn Process of sourcing, washing, roasting, and brewing coffee and the quality of the
product that we create.

 The Reborn brand is essential
to our marketing strategy, as it allows us to stand out compared to our competitors. The products aim to make customers feel "reborn"
after drinking a cup of coffee.

 Our Menu and Products

 We purchase and roast high-quality
coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of high-quality food items. We believe in
offering customers the same great taste and quality whether served in store or on the go. We also partner with third-party importers
and exporters to purchase and import our green coffee beans. Through these relationships, we source high-quality coffee beans from across
the globe, including Mexico, Ethiopia, Colombia, Guatemala, Brazil, and Honduras.

 Our Retail Locations

 Reborn Coffee is built upon superior customer service, convenience and
a modern experience as well as safe, clean and well-maintained stores that reflect the personalities of the communities in which they
operate, thereby building a high degree of customer loyalty. Our strategy for expanding our retail business is to increase our category
share in an aggressive manner, by opening additional stores in new and existing markets, as well as increasing sales in existing stores.
Store growth in specific existing markets will vary due to many factors, including expected financial returns, the maturity of the market,
economic conditions, consumer behavior and local business practices. Our highly efficient retail locations and kiosks place a premium
on customer convenience without sacrificing the personal experience. Our new retail locations are typically 800 to 1,500 square feet and
are located in shopping plazas in upscale areas. We strategically position our new locations in areas where large-chain coffee locations
have moved out, creating an opportunity for us to remodel a purpose-built coffee retail store. In this way, we are able to open quickly
in high traffic areas with established local demand for coffee, ensuring a customer base we can convert into Reborn Coffee customers by
offering a specialty coffee experience that wasn't previously available. Our locations feature patios, contemporary design, and
inviting atmospheres for socialization, study, and work. Our retail locations generated AUV of approximately $458,000 in 2023. As we expand
our retail footprint and improve customer awareness, we expect our AUV to grow.

 Franchise Operations

 In January 2021, the Company
formed Reborn Coffee Franchise LLC in the State of California in order to begin franchising Reborn Coffee retail stores and kiosks. The
Company plans to charge future franchisees a non-refundable franchise fee and certain marketing and royalty fees based on gross sales,
however we presently have no contractual commitments or other agreements to do so. We expect to begin franchise sales in 2024. We believe
that our team's prior experience building a large, global foodservice business will allow us to rapidly scale our future franchise
effort. In addition, we have formed a franchise council consisting of a team of franchise experts to advise us. We plan to expand beyond
California to additional states to create a national and global presence.

 Expanding Sales Channels

 Today, we sell a variety
of our coffee and tea products through the enterprise, or commercial, channel, which we refer to as "B2B", as well as direct-to-consumer
via our website. We expect to increase our channel presence by increasing the availability of Reborn Coffee in businesses and enterprises,
and expand upon the partnerships we have in place with hotel operators to increase the use and brand awareness in hospitality. We also
expect to grow our online sales through new partnerships with third-party retailers. Our products are available in various form factors,
such as whole bean roasted coffee bags, single-serve drip bags, and pour over packs. We are exploring partnerships with grocery operators
and foodservice providers to expand the Reborn Coffee brand.

 Our Growth

 Reborn Coffee is in the
early stages of rapid growth as we strategically expand our footprint in existing markets and enter new markets. In the future, Reborn
Coffee plans to expand across the country with new retail locations to share the quality of our specialty coffee. Reborn Coffee aims
to also engage in the sales of future franchises to propel a new innovated wave in the coffee industry called "The Fourth Wave."
Reborn Coffee will continue to innovate in the coffee industry by making the industry more personal to our consumers, future franchisees,
and employees. This goal will be achieved through the continued innovation in our products, sourcing directly from farms, and giving
customers choices in how their coffee is served to them. As Reborn Coffee expands, we hope to show the world that expanding in volume
and size does not diminish the quality and personal element that is instilled in the coffee industry.

 Our brand experience has enabled
strong growth and financial performance. Revenue grew from $3.2 million in the 12 months ended December 31, 2022, to $6.0 million in the
12 months ended December 31, 2023. We continue to accelerate the pace of new "corporate-owned" (i.e., directly owned by Reborn)
stores openings and intend to operate over 20 corporate-owned locations and 10 franchised locations by year end 2024.

 Since our founding, we have
focused on delivering:

 Quality. Reborn Coffee sources the highest quality whole beans
globally. We meet with coffee farmers, test coffee bean samples, and roast the beans in our headquarters in Southern California.

 Service.
 Reborn Coffee provides the highest quality service to our customers. We pride ourselves on
 training our baristas and improving their knowledge of the art of coffee, which in turn allows
 us to deliver outstanding products and service to our customers.

 Innovation.
 Reborn Coffee is a leader in the "Fourth Wave" premium coffee movement. We introduced
 our premium pour over pack coffee in 2017 and continue to innovate, recently introducing
 our unique cold brew system into our retail stores.

 Experienced Leadership
Team

 Our relentless commitment to
excellence is driven by our passionate management team under the leadership of Founder and Chief Executive Officer Jay Kim. Jay launched
Reborn Coffee with the vision to provide the best coffee using the purest ingredients. Jay is focused on the expansion of Reborn and he
has surrounded himself with leaders with direct experience in beverage and retail. Stephan Kim, our Chief Financial Officer, has 20 years
of experience in public accounting and consulting. Other members of our executive leadership team bring high growth, franchise and sector
expertise.

 Our Commitment to Our
Team

 Reborn Coffee believes in
mentoring the developing the next generation of premium coffee baristas. Through our in-depth training, we aim to train dedicated employees
who understand the science and art behind every cup of coffee. We also expect to form a training school specializing in creating passionate
baristas and coffee connoisseurs, by educating its students about coffee processes and preparation methods. The efforts for the training
school are underway and we expect to launch the program in 2024.

 Our Highly Engaged Customers

 Reborn Coffee customers
are loyal to our brand due to our intense focus on premium coffee and customer service. Community engagement is another essential element
of Reborn Coffee's in-person marketing strategy. Reborn hosts on-site engagements, such as event sponsorships, and engages with
local Chambers of Commerce. Previously, we have worked with Lululemon to host yoga sessions outside of our retail locations, creatively
engaging the community while simultaneously promoting Reborn as an active lifestyle. We have also hosted pop-up locations on the Facebook
campus, further expanding our outreach and introducing our brand name to different communities. We further engage with the community
by organizing our own latte art competitions, in which baristas can compete for prizes and customers in the audience can witness the
competitive passion Reborn Coffee encompasses.

 Digital Channels

 Reborn Coffee focuses on
many digital channels in its marketing strategy. Social media is an important leg that creates engagement and education of Reborn Coffee's
brand. Customers primarily engage the brand on Instagram, where we host giveaways, share new store openings, and promote seasonal menus.
Through our unique, modern aesthetic and intense focus on high-quality coffee, we are able to share the quality and essence of Reborn
Coffee on display inside of our retail locations with existing and future customers on social media platforms.

 For both the in-store caf
channel and the e-commerce channel, SMS & email marketing are used for reengagement and communication of new products and offerings.

 Digital advertising channels
are also used, primarily to engage the online market audience. Google and Facebook are the primary paid ad channels that we currently
utilize. Yelp advertising is also used to engage local customers and tourists who visit specific areas where Reborn Coffee retail locations
are located.

 In-Person Marketing
Engagement

 Engaging customers in-store
with a marketing plan is essential for customer retention and new customer generation. Reborn Coffee's customer loyalty program
provides free drinks for every 10 drinks purchased. Additionally, store customers may participate in promotional deals, especially during
the holidays and new item releases, to try new innovative items created in-house. We also offer coffee samples of our pour over packs
as well as new beans to our retail location customers. The distribution of coffee samples has expanded customers' knowledge of
our products and, led to increased contributing to whole bean sales.

 Reborn Coffee locations
are located in heavily trafficked areas as well as popular malls. As such, the potential for marketing and branding is very high in these
locations. Signage and promotional deals with giveaways are essential to attracting new customers.

 OUR GROWTH STRATEGIES

 Corporate and Franchise
Expansion

 Reborn Coffee plans to expand
across the Unites States with company operated locations and franchise locations to share the quality of specialty coffee. Reborn Coffee
aims to accelerate our growth through our franchise program. Reborn Coffee will continue to innovate in the coffee industry by making
the industry more personal to the consumers, prospective franchisees, and employees. This goal will be achieved through the continued
innovation in our products, sourcing directly from farms, and giving customers choices in how their coffee is served to them. As Reborn
expands, we hope to show the world that expanding in volume and size does not diminish the quality and personal element that is instilled
in the coffee industry.

 We have started to scale
our logistics and supply chain to provide support for our rapid growth, including for our future franchisees. We have increased roasting
capacity and our paper goods supplies, including an emphasis on eco-friendly products.

 B2B Strategy

 Reborn Coffee products are
unique given their potential to engage with business partners for large wholesale orders. Currently, Reborn Coffee builds strong relationships
with hotel management companies within California and out-of-state. We currently work with several hotels, providing pour over packs
and cold brew packs to cater to their customer needs. Reborn Coffee plans to continue growing its B2B marketing and sales strategy through
active outreach and advertising to potential partners. We believe that access to large-scale distribution channels such as hotels increases
consumer awareness of our brand while providing us access to large enterprise customers. Gift giving comprises a large percentage of
winter B2B sales at Reborn Coffee. During the holidays, Reborn Coffee's B2B marketing strategy focuses on targeting companies,
and specific teams within companies, that are seeking to provide end of the year gifts to their clients and customers. Reborn Coffee
provides customized gift sets to each customer's needs. Word-of-mouth marketing has grown our B2B holiday gift giving accounts
greatly, forging opportunities to have worked with companies like Google to provide gift sets for their clients. Reborn Coffee plans
to expand not only by growing its retail location footprint, but also through the development of more hotel partnerships, expansion into
grocery stores and markets, expansion of our e-commerce and wholesale.

 Reborn Coffee believes the
grocery market is another major channel through which we expect to access. Through both bulk sales of roasted beans and in-store kiosks,
as well sales of pre-packaged products, Reborn Coffee will access customers who purchase both in volume and for those customers looking
for a handcrafted beverage during their in-store shopping experience. We are exploring discussions with a variety of retailers and expect
to access these additional sales channels in 2023.

 Corporate Information

 Our principal executive
offices are located at 580 N. Berry Street, Brea, CA 92821. Our telephone number is (714) 784-6369. Our website address is
Information contained on, or that can be accessed through, our website is not incorporated by reference into this Annual Report on Form
10-K, and you should not consider information on our website to be part of this Annual Report on Form 10-K.

 Item 1A. Risk Factors

 You should consider carefully
the following risk factors, as well as the other information set forth in this report, including our consolidated financial statements
and the notes thereto. The following discussion of risk factors includes forward-looking statements and our actual results may differ
substantially from those discussed in such forward-looking statements. See "Cautionary Note Regarding Forward-Looking Statements."
The disclosures of a risk should not be interpreted to imply that such risk has not already materialized. Additional risks not currently
known to us or that we currently believe are immaterial may also impair our business, financial condition, results of operations and
cash flows. The occurrence of any of the events or developments described below could materially and adversely affect our business, financial
condition, results of operations, and growth prospects. In such an event, the market price of our common stock could decline, and you
may lose all or part of your investment. Unless otherwise indicated, references in these risk factors to our business being harmed will
include harm to our business, reputation, brand, financial condition, results of operations, and prospects.

 Risks Related to Our
Business

 We have incurred recurring losses and may not be profitable in
the future. Our plans to maintain and increase liquidity may not be successful. The report of the independent registered public accounting
firm includes a going concern uncertainty explanatory paragraph.

 We have a history of operating losses and negative cash flow in operating
activities. We have incurred recurring net losses, including net losses from operations before income taxes of $6.0 million and $3.5 million
for the year ended December 31, 2023 and 2022, respectively, and we had an accumulated deficit of $15.3 million at December 31, 2023.
These factors raise substantial doubt as to our ability to continue as a going concern, and our independent registered public accounting
firm has included a going concern uncertainty explanatory paragraph in their report for 2023. Our cash needs will depend on numerous factors,
including our revenues, completion of our product development activities, customer and market acceptance of our product, and our ability
to reduce and control costs. We expect to devote substantial capital resources to, among other things, fund operations and continue development
plans. In August 2022, the Company consummated the IPO of 1,440,000 shares of its common stock at a public offering price of $5.00 per
share, generating gross proceeds of $7,200,000. Net proceeds from the IPO were approximately $6.2 million after deducting underwriting
discounts and commissions and other offering expenses of approximately $998,000. To support our existing and planned business model, the
Company needs to raise additional capital to fund our future operations. The Company has not experienced any difficulty in raising funds
through loans, and has not experienced any liquidity problems in settling payables in the normal course of business and repaying loans
when they fall due. Successful renewal of our loans, however, is subject to numerous risks and uncertainties. In addition, the increasingly
competitive industry conditions under which we operate may negatively impacted our results of operations and cash flows. Additional debt
financing is anticipated to fund the Company's operations in near future. However, there are no current agreements or understandings
with regard to the form, time or amount of such financing and there is no assurance that any of this financing can be obtained or that
the Company can continue as a going concern.

 Evolving consumer
preferences and tastes may adversely affect our business.

 Reborn Coffee's continued
success depends on our ability to attract and retain customers. Our financial results could be adversely affected by a shift in consumer
spending away from Reborn Coffee's beverages, lack of customer acceptance of new products (including due to price increases necessary
to cover the costs of new beverages or higher input costs), brand perception (such as the existence or expansion of our competitors),
or customers reducing their demand for our current offerings as new beverages are introduced. In addition, most of our beverages contain
caffeine, the health effects of which are the subject of public and regulatory scrutiny, including the suggestion of linkages to a variety
of adverse health effects. There is increasing consumer awareness of health risks that are attributed to ingredients we use, particularly
in the United States, including increased blood pressure and heart rate, anxiety and insomnia, as well as increased consumer litigation
based on alleged adverse health impacts of consumption of various food and beverage products. A decrease in customer traffic as a result
of these health concerns or negative publicity could significantly reduce the demand for Reborn Coffee's specialty coffee and could
harm our business.

 Our financial condition
and annual results of operations are subject to, and may be adversely affected by, a number of factors, many of which are also largely
outside our control and as such our results may fluctuate significantly and may not fully reflect the underlying performance of our business.

 Our annual results of operations
and key metrics may vary significantly in the future as they have in the past, and period-to-period comparisons of our results of operations
and key metrics may not be meaningful. Accordingly, the results of any one annual period should not be relied upon as an indication of
future performance. Our annual results of operations and key metrics may fluctuate as a result of a variety of factors, many of which
are outside of our control, and as a result, may not fully reflect the underlying performance of our business. Fluctuations in annual
results may negatively impact the value of our securities. Factors that may cause fluctuations in our annual results of operations and
key metrics include, without limitation, those listed elsewhere in this Risk Factors section and those listed below. Any one or more
of the factors listed below or described elsewhere in this section could harm our business:

 increases
 in real estate or labor costs in certain markets;

 consumer
 preferences, including those described above;

 severe
 weather or other natural or man-made disasters affecting a large market or several closely
 located markets that may temporarily but significantly affect our business in such markets;

 especially
 in our large markets, labor discord or disruption, geopolitical events, social unrest, war,
 terrorism, political instability, acts of public violence, boycotts, hostilities and social
 unrest and other health pandemics that lead to avoidance of public places or cause people
 to stay at home; and

 adverse
 outcomes of litigation.

 Our marketing programs
may not be successful, and our new menu items and advertising campaigns may not generate increased sales or profits.

 We incur costs and expend
other resources in our marketing efforts on new menu items and advertising campaigns to raise brand awareness and attract and retain
customers. These initiatives may not be successful, resulting in expenses incurred without the benefit of higher revenue. Additionally,
some of our competitors have greater financial resources than we do, which enable them to spend significantly more on marketing and advertising
and other initiatives than we can. Should our competitors increase spending on marketing and advertising and other initiatives or our
marketing funds decrease for any reason, or should our advertising, promotions and new menu items be less effective than our competitors,
there could be an adverse effect on our results of operations and financial condition.

 We may not be able
to compete successfully with other specialty coffee locations, including the growing number of coffee delivery options. Intense competition
could make it more difficult to expand our business and could also have a negative impact on our operating results if customers favor
our competitors or we are forced to change our pricing and other marketing strategies.

 We expect competition in
our market to continue to be intense as we compete on a variety of fronts, including convenience, taste, price, quality, service and
location. If our company-operated and future franchised locations cannot compete successfully with other beverage and coffee locations,
other specialty coffee locations, and the growing number of coffee delivery options in new and existing markets, we could lose customers
and our revenue could decline. Our company-operated and future franchised locations compete with national, regional and local coffee
chains for customers, locations and qualified management and other staff. Compared to us, some of our competitors have substantially
greater financial and other resources, have been in business longer, have greater brand recognition or are better established in the
markets where our locations are located or are planned to be located. In some markets that we may grow into, there are already well-funded
competitors in the coffee or beverage business that may challenge our ability to grow into those regions. Any of these competitive factors
may harm our business.

 Additionally, if our competitors
begin to evolve their business strategies and adopt aspects of the Reborn Coffee business model, our customers may be drawn to those
competitors for their beverage needs and our business could be harmed.

 Our growth strategy
depends in part on opening new locations in existing and new markets. We may be unsuccessful in opening new locations or establishing
new markets, which could adversely affect our growth.

 As of December 31, 2023, Reborn had 14 company-owned locations. One
of the key means to achieving our growth strategy will be through opening new locations and operating those locations on a profitable
basis. We opened 4 new company-operated locations in 2023. In 2024, we expect to open up to 20 company-operated retail locations and 10
franchise locations.

 Our ability to open new
locations is dependent upon a number of factors, many of which are beyond our control, including our and our future franchise partners'
ability to:

 identify
 available and suitable sites;

 compete
 for such sites;

 reach
 acceptable agreements regarding the lease of locations;

 obtain
 or have available the financing required to acquire and operate a location, including construction
 and opening costs, which includes access to build-to-suit leases and ground lease construction
 or renovation arrangements;

 respond
 to unforeseen engineering or environmental problems with leased premises;

 avoid
 the impact of inclement weather, natural disasters and other calamities;

 hire,
 train and retain the skilled management and other employees necessary to meet staffing needs;

 obtain,
 in a timely manner and for an acceptable cost, required licenses, permits and regulatory
 approvals and respond effectively to any changes in local, state or federal law and regulations
 that adversely affect our and our future franchise partners' costs or ability to open
 new locations; and

 control
 construction and equipment cost increases for new locations and secure the services of qualified
 contractors and subcontractors in an increasingly competitive environment.

 There is no guarantee that
a sufficient number of suitable sites for new locations will be available in desirable areas or on terms that are acceptable to us in
order to achieve our growth plan. If we are unable to open new locations, or if future franchise partners do not open new locations,
or if location openings are significantly delayed, our revenue or earnings growth could be adversely affected and our business may be
harmed.

 As part of our longer term
growth strategy, we expect to enter into geographic markets in which we have little or no prior operating experience. The challenges
of entering new markets include: adapting to local regulations or restrictions that may limit our ability to open new locations, restrict
the use of certain branding or increase the cost of development; difficulties in hiring experienced personnel; unfamiliarity with local
real estate markets and demographics; consumer unfamiliarity with our brand; and different competitive and economic conditions, consumer
tastes and discretionary spending patterns that are more difficult to predict or satisfy than in our existing markets. Consumer recognition
of our brand has been important in the success of our locations in our existing markets, and we will need to build this recognition in
new markets. Locations we open in new markets may take longer to reach expected sales and profit levels on a consistent basis and may
have higher construction, occupancy and operating costs than existing locations, thereby affecting our overall profitability. Any failure
on our part to recognize or respond to these challenges may adversely affect the success of any new locations.

 Due to brand recognition
and logistical synergies, as part of our growth strategy, we also intend to open new locations in areas where we have existing locations.
The operating results and comparable location sales could be adversely affected due to close proximity with our other locations and market
saturation.

 New locations, once
opened, may not be profitable or may close, and the increases in average per location revenue and comparable sales that we have experienced
in the past may not be indicative of future results.

 Our results have been, and
in the future may continue to be, significantly impacted by the timing of new location openings, which is subject to a number of factors,
many of which are outside of our control, including landlord delays, associated pre-opening costs and operating inefficiencies, as well
as changes in our geographic concentration due to the opening of new locations. We have typically incurred the most significant portion
of pre-opening expenses associated with a given location within the three months preceding the opening of the location. Our experience
has been that labor and operating costs associated with a newly opened location for the first several months of operation are materially
greater than what can be expected after that time, both in aggregate dollars and as a percentage of sales. Our new locations commonly
take three to five months to reach planned operating levels due to inefficiencies typically associated with new locations, including
the training of new personnel, new market learning curves, inability to hire sufficient qualified staff, and other factors. We may incur
additional costs in new markets, particularly for transportation and distribution, which may impact sales and the profitability of those
locations. Accordingly, the volume and timing of new location openings may have a material adverse impact on our profitability.

 Although we target specified
operating and financial metrics, new locations may never meet these targets or may take longer than anticipated to do so. Any new location
we open may never become profitable or achieve operating results similar to those of our existing locations, which could adversely affect
our business, financial condition or results of operations.

 Some of Reborn Coffee's
retail locations open with an initial start-up period of higher than normal sales volumes and related costs, which subsequently decrease
to stabilized levels. In new markets, the length of time before average sales for new locations stabilize is less predictable and can
be longer as a result of our limited knowledge of these markets and consumers' limited awareness of our brand. Our ability to operate
new locations profitably and increase average location revenue and comparable location sales will depend on many factors, some of which
are beyond our control, including:

 consumer
 awareness and understanding of the Reborn brand;

 general
 economic conditions, which can affect location traffic, local labor costs and prices we pay
 for the beverage and other supplies we use;

 consumption
 patterns and beverage preferences that differ from region to region;

 in consumer preferences and discretionary spending;

 difficulties
 obtaining or maintaining adequate relationships with distributors or suppliers in new markets;

 increases
 in prices for commodities, including coffee, and milk;

 inefficiency
 in our labor costs as the staff gains experience;

 competition,
 either from our competitors in the beverage industry or our own locations;

 temporary
 and permanent site characteristics of new locations;

 in government regulation; and

 other
 unanticipated increases in costs, any of which could give rise to delays or cost overruns.

 If our new locations do
not perform as planned or close, our business and future prospects could be harmed. In addition, an inability to achieve our expected
average location revenue could harm our business.

 Additionally, opening new
locations in existing markets may negatively impact sales at our existing, and our future franchise partners', locations. The consumer
target area of our locations varies by location, depending on a number of factors, including population density, other local retail and
business attractions, area demographics and geography. As a result, the opening of a new location in or near markets in which we already
have or our future franchise partners will have locations could adversely impact sales at these existing locations while growing overall
sales in a region. Existing locations could also make it more difficult to build our and our future franchise partners' consumer
base for a new location in the same market. Sales transfer between our locations may become significant in the future as we continue
to expand our operations and could affect our sales growth, which could, in turn, harm our business.

 As we expand, we may not
be able to maintain our current average location and our business may be harmed. Although we have specific target operating and financial
metrics, new locations may not meet these targets or may take longer than anticipated to do so. Any new Reborn Coffee location we open
may not be profitable or achieve operating results similar to those of our existing locations, which could adversely affect our business,
financial condition or results of operations.

 Our failure to manage
our growth effectively could harm our business and operating results.

 We have experienced rapid
growth and increased demand for our products. The growth and expansion of our business and products may place a significant strain on
our management, operational and financial resources. As we expand our business, it is important that we continue to maintain a high level
of customer service and satisfaction which may place a significant strain on our management, sales and marketing, administrative, financial,
and other resources. We may not be able to respond in a timely basis to all the changing demands that our planned expansion will impose
on management and on our existing infrastructure, or be able to hire or retain the necessary management and baristas, which could harm
our business. Further, if we are not able to continue to provide high quality customer service as a result of these demands, our reputation,
as well as our business, including a decline in financial performance, could be harmed. If we experience a decline in financial performance,
we may decrease the number of or discontinue new Reborn Coffee location openings, or we may decide to close locations that we are unable
to operate in a profitable manner.

 We are required to manage
multiple relationships with various strategic partners, our future franchise partners, customers, and other third parties. In the event
of further growth of our operations or in the number of our third-party relationships, our existing management systems, financial and
management controls and information systems may not be adequate to support our planned expansion and we may face challenges of integrating,
developing, training, and motivating a rapidly growing employee base in our various locations and maintaining our company culture across
multiple company-operated and future franchise locations. Our ability to manage our growth effectively will require us to continue to
enhance our systems, procedures and controls and to locate, hire, train and retain management and staff, particularly in new markets
which may require significant capital expenditures.

 Damage to our brand
or reputation and negative publicity could negatively impact our business, financial condition and results of operations.

 Our reputation and the quality
of our Reborn Coffee brand are critical to our business and success in existing markets and will be critical to our success as we enter
new markets. We believe that we have built our reputation on the high quality of our coffee and service, our commitment to our customers
and our strong employee culture, and we must protect and grow the value of our brand in order for us to continue to be successful. Any
incident that erodes consumer loyalty for our brand could significantly reduce its value and damage our business.

 We may, from time to time,
be faced with negative publicity, regardless of its accuracy, relating to beverage quality; the safety, sanitation and welfare of our
locations; customer complaints or litigation alleging illness or injury; health inspection scores; integrity of our or our suppliers'
food processing, employment practices and other policies, practices and procedures; or employee relationships and welfare or other matters.
Negative publicity may adversely affect us, regardless of whether the allegations are substantiated or whether we are held to be responsible.
In addition, the negative impact of adverse publicity relating to one location may extend far beyond the location involved, to affect
some or all of our other locations, including our future franchise partner locations. The risk of negative publicity is particularly
great with respect to our future franchise partner locations because we are limited in the manner in which we can regulate them, especially
on a real-time basis, and negative publicity from our future franchise partners' locations may also significantly impact company-operated
locations. A similar risk exists with respect to beverage businesses unrelated to us if customers mistakenly associate such unrelated
businesses with our operations. Employee claims against us based on, among other things, wage and hour violations, discrimination, harassment
or wrongful termination may also create not only legal and financial liability but negative publicity that could adversely affect us
and divert our financial and management resources that would otherwise be used to benefit the future performance of our operations. These
types of employee claims could also be asserted against us, on a co-employer theory, by employees of our future franchise partners. A
significant increase in the number of these claims or an increase in the number of successful claims could harm our business.

 Additionally, there has
been a marked increase in the use of social media platforms and similar devices, including blogs, social media websites and other forms
of internet-based communications that provide individuals with access to a broad audience of consumers and other interested persons.
The availability of information on social media platforms is virtually immediate as is its impact. Many social media platforms immediately
publish the content their subscribers and participants can post, often without filters or checks on accuracy of the content posted. The
opportunity for dissemination of information, including inaccurate information, is seemingly limitless and readily available. Information
concerning us may be posted on such platforms at any time. Information posted may be adverse to our interests or may be inaccurate, each
of which may harm our performance, prospects or business. The harm may be immediate without affording us an opportunity for redress or
correction.

 Ultimately, the risks associated
with any such negative publicity or incorrect information cannot be completely eliminated or mitigated and may harm our business.

 Our inability to identify,
recruit and retain qualified individuals for our locations could slow our growth and adversely impact our ability to operate.

 Our success also depends
substantially on the contributions and abilities of our staff on whom we rely to give customers a superior experience and elevate our
brand. Our success depends in part upon our ability to attract, motivate and retain a sufficient number of qualified operators, all of
whom come from within our system, and staff to meet the needs of our existing locations and to staff new locations. We aim to hire warm,
friendly, motivated, caring, self-aware and intellectually curious individuals, who are excited and committed to championship performance,
remarkable and enriching hospitality, embodying our culture and actively growing themselves and our brand. A sufficient number of qualified
individuals to fill these positions and qualifications may be in short supply in some communities. Competition in these communities for
qualified staff is high and will likely require us to pay higher wages and provide greater benefits, especially if there is continued
improvement in regional or national economic conditions. We place a heavy emphasis on the qualification and training of our personnel
and spend a significant amount of time and money on training our employees. Any inability to recruit and retain qualified individuals
may result in higher turnover and increased labor costs, and could compromise the quality of our service, all of which could adversely
affect our business. Any such inability could also delay the planned openings of new locations and could adversely impact our existing
locations. Any such inability to retain or recruit qualified employees, increased costs of attracting qualified employees or delays in
location openings could harm our business.

 Our expansion into
new domestic markets may present increased risks, which could affect our profitability.

 We plan to open additional
company-operated Reborn Coffee locations in domestic markets where we have little or no operating experience. The target consumer base
of our locations varies by location, depending on a number of factors, including population density, other local coffee and convenience
beverage distributors, area demographics and geography. Locations we open in new markets may take longer to reach expected sales and
profit levels on a consistent basis. New markets may have competitive or regulatory conditions, consumer tastes and discretionary spending
patterns that are more difficult to predict or satisfy than our existing markets. We may need to make greater investments than we originally
planned in advertising and promotional activity in new markets to build brand awareness. We may find it more difficult in new markets
to hire, motivate and keep qualified employees who share our values. Until we attain a critical mass in a market, the locations we do
open will have reduced operating leverage. As a result, these new locations may be less successful or may achieve target operating profit
margins at a slower rate than existing locations did, if ever. If we do not successfully execute our plans to enter new markets, our
business could be harmed.

 We are subject to
the risks associated with leasing space subject to long-term non-cancelable lease and, in the event we chose to purchase real property
in the future, owning real estate.

 Our leases generally have
initial multiple-year terms with renewal options. Location leases provide for a specified annual rent, typically at a fixed rate with
annual increases and other escalators. Generally, our leases are "net" leases, which require us to pay all the cost of insurance,
taxes, maintenance and utilities. We generally cannot terminate these leases without incurring substantial costs. Additional sites that
we lease are likely to be subject to similar long-term non-cancelable leases. If an existing or future location is not profitable, and
we decide to close it, we may nonetheless be committed to perform our obligations under the applicable lease including, among other things,
paying the base rent for the balance of the lease term. In addition, as each of our leases expires, we may fail to negotiate renewals,
either on commercially acceptable terms or at all, which could cause us to close locations in desirable locations.

 Also, should we choose to
purchase real property for various locations in the future, we would be subject to all the risks generally associated with owning real
estate, including changes in the investment climate for real estate, demographic trends and supply or demand for the use of the locations,
which may result from competition from similar restaurants in the area as well as strict, joint and several liability for environmental
contamination at or from the property, regardless of fault.

 Our operating results
and growth strategies will be closely tied to the success of our future franchise partners and we will have limited control with respect
to their operations. Additionally, our future franchise partners' interests may conflict or diverge with our interests in the future,
which could have a negative impact on our business.

 As we grow, we will depend
on the financial success and cooperation of our future franchise partners for our success. Our future franchise partners are independent
business operators and are not our employees, and as such we have limited control over how our prospective franchise partners will run
their businesses, and their inability to operate successfully could adversely affect our operating results.

 We will receive royalties,
franchise fees, contributions to our marketing development fund, and other fees from our future franchise partners. Additionally, we
will sell proprietary products to our future franchise partners at a markup over our cost to produce. We have established operational
standards and guidelines for our future franchise partners; however, we will have limited control over how our future franchise partners'
businesses are run, including day to day operations. Even with these operation standards and guidelines, the quality of franchised Reborn
Coffee locations may be diminished by any number of factors beyond our control. Consequently, our future franchise partners may not successfully
operate locations in a manner consistent with our standards and requirements, such as quality, service and cleanliness, or may not hire
and train qualified location managers, baristas and other location personnel or may not implement marketing programs and major initiatives
such as location remodels or equipment or technology upgrades, which may require financial investment. Even if such unsuccessful operations
do not rise to the level of breaching the related franchise documents, they may be attributed by customers to our Reborn brand and could
have a negative impact on our business.

 Our future franchise partners
may not be able to secure adequate financing to open or continue operating their Reborn Coffee locations. If they incur too much debt
or if economic or sales trends deteriorate such that they are unable to repay existing debt, our franchise partners could experience
financial distress or even bankruptcy. If a significant number of our future franchise partners were to become financially distressed,
it could harm our operating results through reduced royalty revenue, marketing fees, and proprietary product sales and the impact on
our profitability could be greater than the percentage decrease in these revenue streams.

 While we are responsible
for ensuring the success of our entire system of locations and for taking a longer term view with respect to system improvements, our
future franchise partners will have individual business strategies and objectives, which might conflict with our interests. Our future
franchise partners may from time to time disagree with us and our strategies and objectives regarding the business or our interpretation
of our respective rights and obligations under the franchise agreement and the terms and conditions of the franchise partner relationship.
This may lead to disputes with our prospective franchise partners and we expect such disputes to occur from time to time in the future.
Such disputes may result in legal action against us. To the extent we have such disputes, the attention, time and financial resources
of our management and our future franchise partners will be diverted from our locations, which could harm our business even if we have
a successful outcome in the dispute.

 Actions or omissions by
our future franchise partners in violation of various laws may be attributed to us or result in negative publicity that affects our overall
brand image, which may decrease consumer demand for our products. Future franchise partners may engage in online activity via social
media or activity in their personal lives that negatively impacts public perception of our future franchise partners or our operations
or our brand as a whole. This activity may negatively affect future franchise partners' sales and in turn impact our revenue.

 In addition, various state
and federal laws govern our relationship with our future franchise partners and our potential sale of a franchise. A future franchise
partner and/or a government agency may bring legal action against us based on the franchisee/franchisor relationships that could result
in the award of damages to a future franchise partner and/or the imposition of fines or other penalties against us.

 Our locations are
geographically concentrated in California, and we could be negatively affected by conditions specific to that state.

 As of December 31, 2023, all of our company-operated locations were
located in California. Adverse changes in demographic, unemployment, economic, regulatory or weather conditions in California have, and
may continue, to harm our business. As a result of our concentration in this market, we have been, and in the future may be, disproportionately
affected by these adverse conditions compared to other chain beverage locations with a national footprint.

 Interruption of our
supply chain of coffee or other ingredients, coffee machines and other restaurant equipment or packaging could affect our ability to
produce or deliver our products and could negatively impact our business and profitability.

 Any material interruption
in our supply chain, such as material interruption of the supply of coffee, dairy, coffee machines and other restaurant equipment or
packaging for our proprietary products due to the casualty loss of any of our roasting plant, interruptions in service by our third-party
logistic service providers or common carriers that ship goods within our distribution channels, trade restrictions, such as increased
tariffs or quotas, embargoes or customs restrictions, pandemics, social or labor unrest, natural disasters or political disputes and
military conflicts that cause a material disruption in our supply chain could have a negative material impact on our business and our
profitability.

 Additionally, most of our
beverage and other products are sourced from a wide variety of domestic and international business partners and we rely on these suppliers
to provide high quality products and to comply with applicable laws. For certain products, we may rely very few suppliers. The loss of
these vendors or failures by our suppliers to meet our standards, provide products in a timely and efficient manner, or comply with applicable
laws is beyond our control and could have a material adverse effect on the Company.

 Increases in the cost
of high-quality coffee beans or other commodities or decreases in the availability of high-quality coffee beans or other commodities
could have an adverse impact on our business and financial results.

 The availability and prices
of coffee beans and other commodities are subject to significant volatility. We purchase, roast and sell high-quality whole bean coffee
beans and related coffee products.

 The supply and price of
coffee we purchase can also be affected by multiple factors in the producing countries, such as weather (including the potential effects
of climate change), natural disasters, crop disease, general increase in farm inputs and costs of production, inventory levels, political
and economic conditions and the actions of certain organizations and associations that have historically attempted to influence prices
of green coffee through agreements establishing export quotas or by restricting coffee supplies. Speculative trading in coffee commodities
can also influence coffee prices. Because of the significance of coffee beans to our operations, combined with our ability to only partially
mitigate future price risk through purchasing practices and hedging activities, increases in the cost of high-quality coffee beans could
have a material adverse impact on our profitability. In addition, if we are not able to purchase sufficient quantities of green coffee
beans due to any of the above factors or to a worldwide or regional shortage, we may not be able to fulfill the demand for our coffee,
which could have a material adverse impact on our profitability.

 We also purchase significant
amounts of dairy products, particularly milk, and non-dairy "milks" to support the needs of our locations. Additionally, and
although less significant to our operations than coffee, other commodities, including but not limited to tea, syrups, and packaging material,
such as plastics and corrugation, are important to our operations. Increases in the cost of such commodities may increase the cost of
our packing materials, or lack of availability, whether due to supply shortages, delays or interruptions in processing, or otherwise,
especially in international markets, could harm our business.

 If we fail to offer
high-quality customer experience, our business and reputation will suffer.

 Numerous factors may impact
a customer's experience which may in turn impact the likelihood of such customer returning. Those factors include service, convenience,
taste, price, quality, location of our locations and brand image. In addition to providing high quality coffee, we empower our employees
to provide an enhanced customer experience. Our staff put customer needs first and we give them the flexibility required to build genuine,
meaningful connections that keep our customers returning for more. As we grow, it may be difficult for us to identify, recruit, train
and manage enough people with enough skill and talent to provide this enhanced customer experience.

 If we fail to maintain
adequate operational and financial resources, particularly if we continue to grow rapidly, we may be unable to execute our business plan
or maintain high levels of service and customer satisfaction.

 Our continuous growth and
expansion may place significant demands on our management and our operational and financial resources and in connection therewith, our
organizational structure is becoming more complex as we scale our operational, financial, and management controls, as well as our reporting
systems and procedures. As we continue to grow, we may face challenges of integrating, developing, training, and motivating a rapidly
growing employee base in our various locations and maintaining our company culture across multiple offices and locations. Certain members
of our management may not have previously worked together for an extended period of time, and some do not have prior experience managing
a public company, which may affect how they manage our growth. If we fail to manage our anticipated growth and change in a manner that
preserves the key aspects of our corporate culture, the quality of our beverages and services may suffer, which could negatively affect
our brand and reputation and harm our ability to attract users, employees, and organizations.

 To manage growth in our
operations and personnel, we will need to continue to grow and improve our operational, financial, and management controls and our reporting
systems and procedures. We will require significant capital expenditures and the allocation of valuable management resources to grow
and change in these areas. Our expansion has placed, and our expected future growth will continue to place, a significant strain on our
management, customer experience, research and development, sales and marketing, administrative, financial, and other resources.

 In addition, as we expand
our business, it is important that we continue to maintain a high level of customer service and satisfaction. As our customer base continues
to grow, we will need to expand our customer service and other personnel, which will require more complex management and systems. If
we are not able to continue to provide high levels of customer service, our reputation, as well as our business could be harmed.

 We are increasingly
dependent on information technology and our ability to process data in order to operate and sell our goods and services, and if we (or
our vendors) are unable to protect against software and hardware vulnerabilities, service interruptions, data corruption, cyber-based
attacks, ransomware or security breaches, or if we fail to comply with our commitments and assurances regarding the privacy and security
of such data, our operations could be disrupted, our ability to provide our goods and services could be interrupted, our reputation may
be harmed and we may be exposed to liability and loss of customers and business.

 We rely on information technology
networks and systems and data processing (some of which are managed by third-party service providers such as Square and Xero) to market,
sell and deliver our products and services, to fulfill orders, to collect, receive, store, process, generate, use, transfer, disclose,
make accessible, protect, secure, dispose of and share ("Process" or "Processing") personal information, confidential
or proprietary information, financial information and other information, to manage a variety of business processes and activities, for
financial reporting purposes, to operate our business, to process orders, for legal and marketing purposes and to comply with regulatory,
legal and tax requirements ("Business Functions"). These information technology networks and systems, and the Processing they
perform, may be vulnerable to data security and privacy threats (cyber and otherwise). Moreover, the risk of unauthorized circumvention
of our security measures or those of our third parties on whom we rely on has been heightened by advances in computer and software capabilities
and the increasing sophistication of hackers who employ complex techniques, including, without limitation, "phishing" or social
engineering incidents, ransomware, extortion, account takeover attacks, denial or degradation of service attacks and malware. Further,
breaches experienced by other companies may also be leveraged against us. For example, credential stuffing attacks are becoming increasingly
common and sophisticated actors can mask their attacks, making them increasingly difficult to identify and prevent. We have technology
security initiatives, such as cyber liability insurance, and disaster recovery plans in place to mitigate our risk to these vulnerabilities,
but these measures may not be adequately designed or implemented to ensure that our operations are not disrupted or that data security
breaches do not occur. If our information technology networks and systems or data processing suffers damage, security breaches, vulnerabilities,
disruption or shutdown, and we do not effectively resolve the issues in a timely manner, they could cause a material adverse impact to,
our Business Functions and our business, reputation and financial condition.

 Hackers and data thieves
are increasingly sophisticated and operate large-scale and complex automated attacks, which may remain undetected until after they occur.
Despite our efforts to protect our information technology networks and systems, Processing and information, we may not be able to anticipate
or to implement effective preventive and remedial measures against all data security and privacy threats. Our security measures may not
be adequate to prevent or detect service interruption, system failure, data loss or theft, or other material adverse consequences. No
security solution, strategy or measures can address all possible security threats. Our applications, systems, networks, software and physical
facilities could have material vulnerabilities, be breached or personal or confidential information could be otherwise compromised due
to employee error or malfeasance, if, for example, third parties attempt to fraudulently induce our personnel or our customers to disclose
information or user names and/or passwords, or otherwise compromise the security of our networks, systems and/or physical facilities.
We cannot be certain that we will be able to address any such vulnerabilities, in whole or part, and there may be delays in developing
and deploying patches and other remedial measures to adequately address vulnerabilities, and taking such remedial steps could adversely
impact or disrupt our operations. We expect similar issues to arise in the future as our products and services are more widely adopted,
and as we continue to expand the features and functionality of existing products and services and introduce new products and services.

 An actual or perceived breach
of our security systems or those of our third-party service providers may require notification under applicable data privacy regulations
or for customer relations or publicity purposes, which could result in reputational harm, costly litigation (including class action litigation),
material contract breaches, liability, settlement costs, loss of sales, regulatory scrutiny, actions or investigations, a loss of confidence
in our business, systems and Processing, a diversion of management's time and attention, and significant fines, penalties, assessments,
fees and expenses.

 The costs to respond to
a security breach and/or to mitigate any security vulnerabilities that may be identified could be significant, our efforts to address
these problems may not be successful. These costs include, but are not limited to, retaining the services of cybersecurity providers;
compliance costs arising out of existing and future cybersecurity, data protection and privacy laws and regulations; and costs related
to maintaining redundant networks, data backups and other damage-mitigation measures. We could be required to fundamentally change our
business activities and practices in response to a security breach or related regulatory actions or litigation, which could have an adverse
effect on our business. Additionally, most jurisdictions have enacted laws requiring companies to notify individuals, regulatory authorities,
and others of security breaches involving certain types of data. Such mandatory disclosures are costly, could lead to negative publicity,
may cause our customers to lose confidence in the effectiveness of our security measures and require us to expend significant capital
and other resources to respond to and/or alleviate problems caused by the actual or perceived security breach.

 We may not have adequate
insurance coverage for handling security incidents or breaches, including fines, judgments, settlements, penalties, costs, attorney fees
and other impacts that arise out of incidents or breaches. If the impacts of a security incident or breach, or the successful assertion
of one or more large claims against us that exceeds our available insurance coverage, or results in changes to our insurance policies
(including premium increases or the imposition of large deductible or co-insurance requirements), it could harm our business. In addition,
we cannot be sure that our existing insurance coverage will continue to be available on acceptable terms or that our insurers will not
deny coverage as to all or part of any future claim or loss. Moreover, our privacy risks are likely to increase as we continue to expand,
grow our customer base, and process, store, and transmit increasingly large amounts of personal and/or sensitive data.

 Pandemics or disease
outbreaks such as the COVID-19 pandemic have had, and may continue to have, an effect on our business and results of operations.

 Pandemics or disease outbreaks
such as the COVID-19 pandemic have impacted and are likely to continue to impact customer traffic at our Reborn locations and may make
it more difficult to staff our locations and, in more severe cases, may cause a temporary inability to obtain supplies and increase commodity
costs. COVID-19 was officially declared a global pandemic by the World Health Organization in March 2020, and the virus, including the
continued spread of highly transmissible variants of the virus, has impacted all global economies, and in the United States has resulted
in varying levels of restrictions and shutdowns implemented by national, state, and local authorities.

 Such viruses may be transmitted
through human contact and airborne delivery, and the risk of contracting viruses could continue to cause employees or customers to avoid
gathering in public places, which has had, and could further have, adverse effects on our customer traffic or the ability to adequately
staff locations. We have been adversely affected when government authorities have imposed and continue to impose restrictions on public
gatherings, human interactions, operations of restaurants or mandatory closures, seek voluntary closures, restrict hours of operations
or impose curfews, restrict the import or export of products or if suppliers issue mass recalls of products. Additional regulation or
requirements with respect to the compensation of our employees could also have an adverse effect on our business. Even if such measures
are not implemented and a virus or other disease does not spread significantly within a specific area, the perceived risk of infection
or health risk in such area may adversely affect our business, liquidity, financial condition and results of operations. Additionally,
different jurisdictions have seen varying levels of outbreaks or resurgences in outbreaks, and corresponding differences in government
responses, which may make it difficult for us to plan or forecast an appropriate response.

 Our operations have been
and we expect will be disrupted when employees were suspected of having COVID-19 or other illnesses since this required us to quarantine
some or all such employees and close and disinfect our impacted locations. If a significant percentage of our workforce or the workforce
of our future franchise partners are unable to work, including because of illness or travel or government restrictions, like quarantine
requirements, in connection with pandemics or disease outbreaks, our operations may be negatively impacted, potentially materially adversely
affecting our business, liquidity, financial condition or results of operations.

 The COVID-19 pandemic and
mitigation measures have also had an adverse impact on global economic conditions, which have had an adverse effect on our business and
financial condition. Our sales and operating results may be affected by uncertain or changing economic and market conditions arising
in connection with and in response to the COVID-19 pandemic, including prolonged periods of high unemployment, inflation, deflation,
prolonged weak consumer demand, a decrease in consumer discretionary spending, political instability or other changes. The significance
of the operational and financial impact to us will depend on how long and widespread the disruptions caused by the COVID-19 pandemic,
and the corresponding response to contain the virus and treat those affected by it, prove to be.

 There is no guarantee that a
future outbreak of this or any other widespread epidemics will not occur, or that the global economy will recover, either of which could
seriously harm our business fully recover. The ultimate impact of the COVID-19 pandemic or a similar health epidemic on our business,
operations or the global economy as a whole remains highly uncertain.

 While we have developed
and continue to develop plans to help mitigate the potential negative impact of the COVID-19 pandemic, these efforts may not be effective,
and any protracted economic downturn will likely limit the effectiveness of our efforts. Accordingly, it is not possible for us to predict
the duration and extent to which this will affect our business at this time.

 Risks Related to Our
Brand

 Our success depends
substantially on the value of our brand and failure to preserve its value could have a negative impact on our financial results.

 Our success depends in large
part upon our ability and our future franchise partners' ability to maintain and enhance our corporate reputation and the value
and perception of our brand. Brand value is based in part on consumer perceptions on a variety of subjective qualities. To be successful
in the future, particularly outside of the Southern California region of the United States where the Reborn brand may be less well known,
we believe we must preserve, grow and leverage the value of our brand across interactions.

 Business incidents, whether
isolated or recurring and whether originating from us or our business partners, that erode consumer trust can significantly reduce brand
value, potentially trigger boycotts of our locations or result in civil or criminal liability and can have a negative impact on our financial
results. Such incidents include actual or perceived breaches of privacy, contaminated products, staff infected with communicable diseases,
such as COVID-19, or other potential incidents discussed in this Risk Factors section. The impact of such incidents may be exacerbated
if they receive considerable publicity, including rapidly through social or digital media (including for malicious reasons) or result
in litigation. Consumer demand for our products and our brand equity could diminish significantly if we, our employees, future franchise
partners or other business partners fail to preserve the quality of our products, act or are perceived to act in an unethical, illegal,
racially-biased, unequal or socially irresponsible manner, including with respect to the sourcing, content or sale of our products, service
and treatment of customers at Reborn locations, or the use of customer data for general or direct marketing or other purposes. Additionally,
if we fail to comply with laws and regulations, publicly take controversial positions or actions or fail to deliver a consistently positive
consumer experience in each of our markets, including by failing to invest in the right balance of wages and benefits to attract and
retain employees that represent the brand well or foster an inclusive and diverse environment, our brand value may be diminished.

 Moreover, our success depends
in large part upon our ability to maintain our corporate reputation. For example, the reputation of our Reborn brand could be damaged
by claims or perceptions about the quality or safety of our ingredients or beverages or the quality or reputation of our suppliers, distributors
or future franchise partners or by claims or perceptions that we, our future franchise partners or other business partners have acted
or are acting in an unethical, illegal, racially-biased or socially irresponsible manner or are not fostering an inclusive and diverse
environment, regardless of whether such claims or perceptions are substantiated. Our corporate reputation could also suffer from negative
publicity or consumer sentiment regarding Reborn action or inaction or brand imagery, a real or perceived failure of corporate governance,
or misconduct by any officer or any employee or representative of us or a future franchise partner. Any such incidents (even if resulting
from actions of a competitor or future franchise partner) could cause a decline directly or indirectly in consumer confidence in, or
the perception of, our Reborn brand and/or our products and reduce consumer demand for our products, which would likely result in lower
revenue and profits.

 There has been an increased
public focus, including from the United States federal and state governments, on environmental sustainability matters, including with
respect to climate change, greenhouse gases, water resources, packaging and waste, animal health and welfare, deforestation and land
use. We endeavor to conduct our business in a manner which reflects our priority of sustainable stewardship, including with respect to
environmental sustainability matters, and we are working to manage the risks and costs to us, our future franchise partners and our supply
chain associated with these types of environmental sustainability matters. In addition, as the result of such heightened public focus
on environmental sustainability matters, we may face increased pressure to provide expanded disclosure, make or expand commitments, set
targets, or establish additional goals and take actions to meet such goals, in connection with such environmental sustainability matters.
These matters and our efforts to address them could expose us to market, operational, reputational and execution costs or risks.

 We may not be able
to adequately protect our intellectual property, including trademarks, trade names, and service marks, which, in turn, could harm the
value of our brand and adversely affect our business.

 Our ability to implement
our business plan successfully depends in part on our ability to further build brand recognition using our trademarks, service marks,
proprietary products and other intellectual property, including our name and logos and the unique character and atmosphere of our Reborn
locations. We rely on U.S. trademark, copyright, and trade secret laws, as well as license agreements, nondisclosure agreements, and
confidentiality and other contractual provisions to protect our intellectual property. Nevertheless, our competitors may develop similar
menu items and concepts, and adequate remedies may not be available in the event of an unauthorized use or disclosure of our trade secrets
and other intellectual property.

 The success of our business
depends on our continued ability to use our existing trademarks, trade names, and service marks to increase brand awareness and further
develop our brand as we expand into new markets. We have registered and applied to register trademarks and service marks in the United
States and abroad. We may not be able to adequately protect our trademarks and service marks, and our competitors and others may successfully
challenge the validity and/or enforceability of our trademarks and service marks and other intellectual property. There can also be no
assurance that pending or future U.S. trademark applications will be approved in a timely manner or at all, or that such registrations
will effectively protect our brand names and trademarks.

 Additionally, the steps
we have taken to protect our intellectual property in the United States may not be adequate. If our efforts to maintain and protect our
intellectual property are inadequate, or if any third party misappropriates, dilutes or infringes on our intellectual property, the value
of our brand may be harmed, which could have a material adverse effect on our business and might prevent our brands from achieving or
maintaining market acceptance. Even with our own prospective franchise partners, whose activities are monitored and regulated through
our eventual franchise agreements, we face risk that they may refer to or make statements about our Reborn brand that do not make proper
use of our trademarks or required designations, that improperly alter trademarks or branding, or that are critical of our brand or place
our brand in a context that may tarnish our reputation. This may result in dilution of, or harm to, our intellectual property or the
value of our brand.

 We may also from time to
time be required to institute litigation to enforce our trademarks, service marks and other intellectual property. Such litigation could
result in substantial costs and diversion of resources and could negatively affect our sales, profitability and prospects regardless
of whether we can successfully enforce our rights.

 Third parties may oppose
our trademark and service mark applications, or otherwise challenge our use of the trademarks and service marks. In the event that these
or other intellectual property rights are successfully challenged, we could be forced to rebrand our products, which would result in
loss of brand recognition and would require us to devote resources to advertising and marketing new brands. Third parties may also assert
that we infringe, misappropriate or otherwise violate their intellectual property and may sue us for intellectual property infringement.
Even if we are successful in these proceedings, we may incur substantial costs, and the time and attention of our management and other
personnel may be diverted in pursuing these proceedings. If a court finds that we infringe a third party's intellectual property,
we may be required to pay damages and/or be subject to an injunction. With respect to any third party intellectual property that we use
or wish to use in our business (whether or not asserted against us in litigation), we may not be able to enter into licensing or other
arrangements with the owner of such intellectual property at a reasonable cost or on reasonable terms.

 Food safety and quality
concerns may negatively impact our brand, business and profitability, our internal operational controls and standards may not always
be met and our employees may not always act professionally, responsibly and in our and our customers' best interests. Any possible
instances or reports, whether true or not, of food and/or beverage-borne illness could reduce our sales.

 Incidents or reports, whether
true or not, of food-borne or water-borne illness or other food safety issues, food contamination or tampering, employee hygiene and
cleanliness failures or improper employee conduct at our locations could lead to product liability or other claims. Such incidents or
reports could negatively affect our brand and reputation as well as our business, revenue and profits. Similar incidents or reports occurring
at coffee and convenience locations unrelated to us could likewise create negative publicity, which could negatively impact consumer
behavior towards us.

 We cannot guarantee to customers
that our internal controls and training will be fully effective in preventing all food-borne illnesses. New illnesses resistant to our
current precautions may develop in the future, or diseases with long incubation periods could arise, that could give rise to claims or
allegations on a retroactive basis. One or more instances of food-borne illness in one of our company-operated or future franchised locations
could negatively affect sales at all our locations if highly publicized. This risk exists even if it were later determined that the illness
was wrongly attributed to one of our locations. Additionally, even if food-borne illnesses were not identified at our locations, our
sales could be adversely affected if instances of food-borne illnesses at other coffee and beverage chains were highly publicized.

 If we or our future
franchise partners are unable to protect our customers' credit and debit card data or confidential information in connection with
process the same or confidential employee information, we could be exposed to data loss, litigation, liability and reputational damage.

 Our business requires the
collection, transmission and retention of large volumes of customer and employee data, including credit and debit card numbers and other
personally identifiable information, in various information technology systems that we maintain and in those maintained by third parties
with whom we contract to provide services. The integrity and protection of that customer and employee data is critical to us. Further,
our customers and employees have a high expectation that we and our service providers will adequately protect their personal information.

 We currently accept payments
using credit cards and debit cards and, as such, are subject to payment card association operating rules and certification requirements,
including the Payment Card Industry Data Security Standard ("PCI-DSS"), which is a security standard applicable to companies
like ours that collect, store or transmit certain data regarding credit and debit cards, holders and transactions. We are also subject
to rules governing electronic funds transfers. Such rules could change or be reinterpreted to make it difficult or impossible for us
to comply. If we (or a third party processing payment card transactions on our behalf) suffer a security breach affecting payment card
information, we may have to pay onerous and significant fines, penalties and assessments arising out of the major card brands'
rules and regulations, contractual indemnifications or liability contained in merchant agreements and similar contracts, and we may lose
our ability to accept payment cards for payment for our goods and services, which could materially impact our operations and financial
performance.

 The information, security
and privacy requirements imposed by governmental regulation are increasingly demanding. Our systems may not be able to satisfy these
changing requirements and customer and employee expectations or may require significant additional investments or time in order to do
so. Efforts to hack or breach security measures, failures of systems or software to operate as designed or intended, viruses, operator
error or inadvertent releases of data all threaten our and our service providers' information systems and records. A breach in
the security of our information technology systems or those of our service providers could lead to an interruption in the operation of
our systems, resulting in operational inefficiencies and a loss of profits. Additionally, a significant theft, loss or misappropriation
of, or access to, customers' or other proprietary data or other breach of our information technology systems could result in fines,
legal claims or proceedings, including regulatory investigations and actions, or liability for failure to comply with privacy and information
security laws, which could disrupt our operations, damage our reputation and expose us to claims from customers and employees, any of
which could harm our business.

 Risks Related to People
and Culture

 Changes in the availability
of and the cost of labor could harm our business.

 Our business could be harmed
by increases in labor costs, including those increases triggered by regulatory actions regarding wages, scheduling and benefits, increased
health care and workers' compensation insurance costs, which, in a retail business such as ours, are our most significant costs.
In particular, our baristas are paid wage rates at or based on the applicable federal or state minimum wage, and increases in the applicable
minimum wage will increase labor costs. From time to time, legislative proposals are made to increase the minimum wage at the federal
or state level. As federal, state or other applicable minimum wage rates increase, we may be required to increase not only the wage rates
of minimum wage baristas or other employees, but also the wages paid to other hourly employees. We may not choose to increase prices
in order to pass future increased labor costs on to customers, in which case our margins would be negatively affected. If we do not increase
prices to cover increased labor costs, the higher prices could result in lower revenue, which may also reduce margins.

 Furthermore, the successful
operation of our business depends upon our, and our future franchise partners', ability to attract, motivate and retain a sufficient
number of qualified employees. From time to time, there may be a shortage of qualified employees in certain of the communities in which
we operate or expand to. Shortages may make it increasingly difficult and expensive to attract, train and retain the services of a satisfactory
number of qualified employees, which could delay the planned openings of new company-operated and future franchised locations and adversely
impact the operations and profitability of existing locations. Furthermore, competition for qualified employees, particularly in markets
where such shortages exist, could require us to pay higher wages, which could result in higher labor costs. Accordingly, if we and our
future franchise partners are unable to recruit and retain sufficiently qualified individuals, our business could be harmed.

 Additionally, the growth
of our business can make it increasingly difficult to locate and hire sufficient numbers of key employees, to maintain an effective system
of internal controls for a dispersed chain and to train employees to deliver consistently high-quality hand-crafted beverages and customer
experiences, which could materially harm our business and results of operations. Furthermore, due to the COVID-19 pandemic, we could
experience a shortage of labor for location positions as concern over exposure to COVID-19 and other factors could decrease the pool
of available qualified talent for key functions. In addition, our wages and benefits programs, combined with the challenging conditions
due to the COVID-19 pandemic, may be insufficient to attract and retain the best talent.

 We depend on our executive
officers and other key employees, and the loss of one or more of these employees or an inability to attract and retain other highly skilled
employees could harm our business.

 Our success depends largely
upon the continued services of our executive officers and other key employees. We rely on our leadership team in the areas of marketing,
sales, customer experience, and selling, general and administrative. From time to time, there may be changes in our executive management
team resulting from the hiring or departure of executives, which could disrupt our business. The loss of one or more of our executive
officers or key employees could harm our business. Changes in our executive management team may also cause disruptions in, and harm to,
our business.

 Reborn continues to be led
by our Founder, Jay Kim, who plays an important role in driving our culture, determining the strategy, and executing against that strategy
across the company. If Mr. Kim's services became unavailable to Reborn for any reason, it may be difficult or challenging for us
to find an adequate replacement, which could cause us to be less successful in maintaining our culture and developing and effectively
executing on our company strategies.

 Our culture has contributed
to our success, and if we cannot maintain this culture as we grow, we could lose the high employee engagement fostered by our culture,
which could harm our business.

 At Reborn Coffee, we believe
our people-first culture is a critical component of our success and customer loyalty. We have invested substantial time and resources
in developing pathways for our employees to create their own compelling future, which we believe has fostered the positive, people-first
culture that defines our organization and is enjoyed by our customers. We have built out our leadership team with an expectation of protecting
this culture, an emphasis on shared values and a commitment to diversity and inclusion. As we continue to develop the infrastructure
to support our growth, we will need to maintain our culture among a larger number of employees dispersed in various geographic regions.
Any failure to preserve our culture could negatively affect our future success, including our ability to retain and recruit personnel,
and loss of customer loyalty.

 Unionization activities
may disrupt our operations and affect our profitability.

 Although none of our employees
are currently covered under collective bargaining agreements, our employees may elect to be represented by labor unions in the future.
If a significant number of our employees were to become unionized and collective bargaining agreement terms were significantly different
from our current compensation arrangements, it could adversely affect our business, financial condition or results of operations. In
addition, a labor dispute involving some or all of our employees may harm our reputation, disrupt our operations and reduce our revenue,
and resolution of disputes may increase our costs.

 Risks Related to Regulation
and Litigation

 Changes in statutory,
regulatory, accounting, and other legal requirements, including changes in accounting principles generally accepted in the United States,
could potentially impact our operating and financial results.

 We are subject to numerous
statutory, regulatory and legal requirements. Our operating results could be negatively impacted by developments in these areas due to
the costs of compliance in addition to possible government penalties and litigation in the event of deemed noncompliance. Changes in
the regulatory environment in the area of food safety, privacy and information security, wage and hour laws, among others, could potentially
impact our operations and financial results.

 GAAP is subject to interpretation
by the Financial Accounting Standards Board, the American Institute of Certified Public Accountants, the SEC, and various bodies formed
to promulgate and interpret appropriate accounting principles. A change in these principles or interpretations could have a significant
effect on our reported financial results, and could affect the reporting of transactions completed before the announcement of a change.

 Moreover, while we believe
that we maintain insurance customary for businesses of our size and type, there are types of losses we may incur that cannot be insured
against or that we believe are not economically reasonable to insure. Such losses could harm our business.

 Fluctuations in our
tax obligations and effective tax rate and realization of our deferred tax assets may result in volatility of our operating results and
adversely affect our financial condition.

 We are subject to taxes
by the U.S. federal, state, and local tax authorities, and our tax liabilities will be affected by the allocation of expenses to differing
jurisdictions. We record tax expense based on our estimates of future payments, which may include reserves for uncertain tax positions
in multiple tax jurisdictions, and valuation allowances related to certain net deferred tax assets. At any one time, many tax years may
be subject to audit by various taxing jurisdictions. The results of these audits and negotiations with taxing authorities may affect
the ultimate settlement of these issues. We expect that throughout the year there could be ongoing variability in our quarterly tax rates
as events occur and exposures are evaluated. Our future effective tax rates could be subject to volatility or adversely affected by a
number of factors, including:

 changes in the valuation
 of our deferred tax assets and liabilities;

 expected timing and
 amount of the release of any tax valuation allowance;

 changes in tax laws,
 regulations or interpretations thereof; or

 future earnings being
 lower than anticipated in jurisdictions where we have lower statutory tax rates and higher
 than anticipated earnings in jurisdictions where we have higher statutory tax rates.

 In addition, our effective
tax rate in a given financial statement period may be materially impacted by a variety of factors including but not limited to changes
in the mix and level of earnings, varying tax rates in the different jurisdictions in which we operate, fluctuations in the valuation
allowance or by changes to existing accounting rules or regulations. Further, tax legislation may be enacted in the future which could
negatively impact our current or future tax structure and effective tax rates. We may be subject to audits of our income, sales and other
transaction taxes by U.S. federal, state, and local taxing authorities. Outcomes from these audits could have an adverse effect on our
operating results and financial condition.

 We are subject to
many federal, state and local laws with which compliance is both costly and complex.

 The beverage industry is
subject to extensive federal, state and local laws and regulations, including the recently enacted comprehensive health care reform legislation
discussed above, those relating to building and zoning requirements and those relating to the preparation and sale of food and beverages
or consumption. Such laws and regulations are subject to change from time to time. The failure to comply with these laws and regulations
could adversely affect our operating results. Typically, licenses, permits and approvals under such laws and regulations must be renewed
annually and may be revoked, suspended or denied renewal for cause at any time if governmental authorities determine that our conduct
violates applicable regulations. Difficulties or failure to maintain or obtain the required licenses, permits and approvals could adversely
affect our existing locations and delay or result in our decision to cancel the opening of new locations, which would adversely affect
our business.

 The development and operation
of a location depends, to a significant extent, on the selection of suitable sites, which are subject to unique permitting, zoning, land
use, environmental, traffic and other regulations and requirements. We are also subject to licensing and regulation by state and local
authorities relating to health, sanitation, safety and fire standards.

 We are subject to the Fair
Labor Standards Act and various other federal, state and local laws that regulate the wages and hours of employees. These laws commonly
apply a strict liability standard so that even inadvertent noncompliance can lead to claims, government enforcement actions and litigation.
These laws vary from state to state and are subject to frequent amendments and judicial interpretations that can require rapid adjustments
to operations. Insurance coverage for violations of these laws is costly and sometimes is not available. Changes to these laws can adversely
affect our business by increasing labor and compliance costs. The failure to comply with these laws could adversely affect our business
as a result of costly litigation or government enforcement actions.

 We are also subject to a
variety of other employee relations laws including FMLA and state leave laws, employment discrimination laws, predictive scheduling laws,
occupational health and safety laws and regulations and the NLRA, to name a few. Together, these many laws and regulations present a
thicket of compliance obligations and liability risks. As we grow, we will need to continue to increase our compliance efforts in these
areas, which may affect our results from operations. Changes to these laws and regulations may increase these costs beyond our expectations
or predictions, which would adversely affect our business operations and financial results. Violations of these laws could lead to costly
litigation or governmental investigation or proceedings.

 We are subject to the Americans
with Disabilities Act (the "ADA"), which, among other things, requires our locations to meet federally mandated requirements
for the disabled. The ADA prohibits discrimination in employment and public accommodations on the basis of disability. Under the ADA,
we could be required to expend funds to modify our locations to provide service to, or make reasonable accommodations for the employment
of, disabled persons. In addition, our employment practices are subject to the requirements of the Immigration and Naturalization Service
relating to citizenship and residency.

 In addition, our future
franchise activities will be subject to laws enacted by a number of states and rules and regulations promulgated by the Federal Trade
Commission (the "FTC"). Failure to comply with new or existing franchise laws, rules and regulations in any jurisdiction
or to obtain required government approvals could negatively affect our licensing sales and our relationships with our licensees.

 The impact of current laws
and regulations, the effect of future changes in laws or regulations that impose additional requirements and the consequences of litigation
relating to current or future laws and regulations, or our inability to respond effectively to significant regulatory or public policy
issues, could increase our compliance and other costs of doing business and, therefore, have an adverse effect on our results of operations.
Failure to comply with the laws and regulatory requirements of federal, state and local authorities could result in, among other things,
revocation of required licenses, administrative enforcement actions, fines and civil and criminal liability. In addition, certain laws,
including the ADA, could require us to expend significant funds to make modifications to our locations if we failed to comply with applicable
standards. Compliance with all these laws and regulations can be costly and can increase our exposure to litigation or governmental investigations
or proceedings.

 We (and our vendors)
are subject to stringent and changing laws, regulations, industry standards, related to data Processing, protection, privacy and security.
The actual or perceived failure by us, our customers or vendors to comply with such laws, regulations, industry standards, may harm our
business, financial condition, results of operations and prospects.

 We Process personal information,
confidential information and other information necessary to provide our products and service and ensure that they are delivered effectively,
to operate our business, for legal and marketing purposes, and for other business-related purposes.

 Data privacy and regulation
of privacy, information security and Processing has become a significant issue in the United States. The legal and regulatory framework
for privacy and security issues is rapidly evolving and is expected to increase our compliance costs and exposure to liability. There
are numerous federal, state, local laws, orders, codes, regulations and regulatory guidance regarding privacy, information security and
Processing ("Data Protection Laws"), the number and scope of which is changing, subject to differing applications and interpretations,
and which may be inconsistent among jurisdictions, or in conflict with other rules, laws or Data Protection Obligations (defined below).
We expect that there will continue to be new Data Protection Laws and Data Protection Obligations, and we cannot yet determine the impact
such future Data Protection Laws may have on our business. Any significant change to Data Protection Laws and Data Protection Obligations,
including without limitation, regarding the manner in which the express or implied consent of customers for Processing is obtained, could
increase our costs and require us to modify our operations, possibly in a material manner, which we may be unable to complete and may
limit our ability to store and process customer data and operate our business.

 Data Protection Laws are,
and are likely to remain, uncertain for the foreseeable future, and our actual or perceived failure to address or comply with these laws
could: increase our compliance and operational costs; limit our ability to market our products or services and attract new and retain
current customers; limit or eliminate our ability to Process; expose us to regulatory scrutiny, actions, investigations, fines and penalties;
result in reputational harm; lead to a loss of customers; reduce the use of our products or services; result in litigation and liability,
including class action litigation; cause to incur significant costs, expenses and fees (including attorney fees); cause a material adverse
impact to business operations or financial results, and; otherwise result in other material harm to our business ("Adverse Data
Protection Impact").

 We are or may also be subject
to the terms of our external and internal privacy and security policies, codes, representations, certifications, industry standards,
publications and frameworks ("Privacy Policies") and contractual obligations to third parties related to privacy, information
security and Processing, including contractual obligations to indemnify and hold harmless third parties from the costs or consequences
of non-compliance with Data Protection Laws or other obligations ("Data Protection Obligations").

 We strive to comply with
applicable Data Protection Laws, Privacy Policies and Data Protection Obligations to the extent possible, but we may at times fail to
do so, or may be perceived to have failed to do so. Moreover, despite our efforts, we may not be successful in achieving compliance if
our employees, partners or vendors do not comply with applicable Data Protection Laws, Privacy Policies and Data Protection Obligations.
We may be subject to, and suffer an Adverse Data Protection Impact if we fail (or are perceived to have failed) to comply with applicable
Data Protection Laws, Privacy Policies and Data Protection Obligations, if our Privacy Policies are, in whole or part, found to be inaccurate,
incomplete, deceptive, unfair or misrepresentative of our actual practices. In addition, any such failure or perceived failure could
result in public statements against us by consumer advocacy groups, the media or others, which may cause us material reputational harm.
Our actual or perceived failure to comply with Data Protection Laws, Privacy Policies and Data Protection Obligations could also subject
us to litigation, claims, proceedings, actions or investigations by governmental entities, authorities or regulators, which could result
in an Adverse Data Protection Impact, including required changes to our business practices, the diversion of resources and the attention
of management from our business, regulatory oversights and audits, discontinuance of necessary Processing or other remedies that adversely
affect our business.

 In the United States, these
include rules and regulations promulgated under the authority of the Federal Trade Commission, the Electronic Communications Privacy
Act, the Computer Fraud and Abuse Act, the California Consumer Privacy Act (the "CCPA"), and other state and federal laws
relating to privacy and data security. The CCPA, which among other things, establishes a privacy framework for covered businesses, including
an expansive definition of personal data and data privacy rights. The CCPA provides individual privacy rights for California residents
and places increased privacy and security obligations on covered businesses processing personal data. The CCPA requires covered businesses
to provide new disclosures to California residents and provide such individuals with ways to opt-out of certain sales of personal data.
The CCPA also provides a private right of action and statutory damages for violations, including for data breaches. To the extent applicable
to our business and operations, the CCPA may impact our business activities by increasing our compliance costs and potential liability
with respect to personal information that we or third parties with whom we contract to provide services maintain about California residents.
The CPRA will, among other things, give California residents the ability to limit use of certain sensitive personal data, further restrict
the use of cross-contextual advertising, establish restrictions on the retention of personal data, expand the types of data breaches
subject to the CCPA's private right of action, provide for increased penalties for CPRA violations concerning California residents
under the age of 16, and establish a new California Privacy Protection Agency to implement and enforce the law. These Data Protection
Laws (such as the CCPA and CPRA) exemplify the vulnerability of our business to the evolving regulatory environment related to personal
data.

 Moreover, across the United
States, laws and regulations governing data privacy and security continue to develop and evolve. For example, Virginia enacted the Consumer
Data Protection Act ("CDPA") that may impose obligations similar to or more stringent than those we may face under other
Data Protection Laws. Compliance with the CPRA, the CCPA, the CDPA and any newly enacted privacy and data security laws or regulations
may be challenging and cost- and time-intensive, and may require us to modify our data processing practices and policies and to incur
substantial costs and potential liability in an effort to comply with such legislation. The Data Protection Laws, Privacy Policies and
Data Protection Obligations to which we are subject may significantly affect our business activities and many of these obligations may
contain ambiguous provisions creating uncertainty. Compliance with the requirements imposed by such Data Protection Laws and Data Protection
Obligations may require us to revise our business practices, allocate more resources to privacy and security, and implement new technologies.
Such efforts may result in significant costs to our business. Noncompliance could result in Adverse Data Protection Impact, including
proceedings against us by governmental and regulatory entities, collaborators, individuals or others.

 We rely on a variety of
marketing techniques and practices, including email and social media marketing, online targeted advertising, and cookie-based Processing,
to sell our products and services and to attract new customers, and we, and our vendors, are subject to various current and future Data
Protection Laws and Data Protection Obligations that govern marketing and advertising practices. Governmental authorities continue to
evaluate the privacy implications inherent in the use of third-party "cookies" and other methods of online tracking for behavioral
advertising and other purposes, such as by regulating the level of consumer notice and consent required before a company can employ cookies
or other electronic tracking tools or the use of data gathered with such tools. Additionally, some providers of consumer devices, web
browsers and application locations have implemented, or announced plans to implement, means to make it easier for Internet users to prevent
the placement of cookies or to block other tracking technologies, require additional consents or limit the ability to track user activity,
which could if widely adopted result in the use of third-party cookies and other methods of online tracking becoming significantly less
effective. Laws and regulations regarding the use of these cookies and other current online tracking and advertising practices or a loss
in our ability to make effective use of services that employ such technologies could increase our costs of operations and limit our ability
to acquire new customers on cost-effective terms, which, in turn, could have an adverse effect on our business, financial condition,
results of operations and prospects.

 We are subject to
extensive government regulations that could result in claims leading to increased costs and restrict our ability to operate future franchises.

 We are subject to extensive
government regulation at the federal, state and local government levels, including by the FTC. These include, but are not limited to,
regulations relating to the preparation and sale of beverages, zoning and building codes, franchising, land use and employee, health,
sanitation and safety matters. We are, and our future franchise partners will be, required to obtain and maintain a wide variety of governmental
licenses, permits and approvals. Local authorities may suspend or deny renewal of our governmental licenses if they determine that our
operations do not meet the standards for initial grant or renewal. Difficulty or failure in obtaining them in the future could result
in delaying or canceling the opening of new locations and thus could harm our business. Any such failure could also subject us to liability
from our future franchise partners.

 Additionally, Congress has
a legislation proposal in process that could shift more liability for franchise partner employment practices onto franchisors. The federal
PROAct would codify the Browning-Ferris decision that redefined joint employment to include a broader category of conduct by the franchisor,
thereby increasing the possibility of Reborn being held liable for our future franchise partners' employment practices.

 Beverage and restaurant
companies have been the target of class action lawsuits and other proceedings that are costly, divert management attention and, if successful,
could result in our payment of substantial damages or settlement costs.

 Our business is subject
to the risk of litigation by employees, customers, competitors, landlords or neighboring businesses, suppliers, future franchise partners,
stockholders or others through private actions, class actions, administrative proceedings, regulatory actions or other litigation. The
outcome of litigation, particularly class action and regulatory actions, is difficult to assess or quantify. In recent years, beverage
and restaurant companies have been subject to lawsuits, including class action lawsuits, alleging violations of federal and state laws
regarding workplace and employment matters, discrimination and similar matters. A number of these lawsuits have resulted in the payment
of substantial damages by the defendants. Similar lawsuits have been instituted from time to time alleging violations of various federal
and state wage and hour laws regarding, among other things, employee meal deductions, overtime eligibility of assistant managers and
failure to pay for all hours worked. While we have not been a party to any of these types of lawsuits in the past, there can be no assurance
that we will not be named in any such lawsuit in the future or that we would not be required to pay substantial expenses and/or damages.

 Occasionally, our customers
file complaints or lawsuits against us alleging that we are responsible for some illness or injury they suffered at or after a visit
to one of our locations, including actions seeking damages resulting from food-borne illness or accidents in our locations. We also could
be subject to a variety of other claims from third parties arising in the ordinary course of our business, including contract claims.

 Regardless of whether any
claims against us are valid or whether we are liable, claims may be expensive to defend and may divert time and money away from our operations.
In addition, they may generate negative publicity, which could reduce customer traffic and sales. Although we maintain what we believe
to be adequate levels of insurance, insurance may not be available at all or in sufficient amounts to cover any liabilities with respect
to these or other matters. A judgment or other liability in excess of our insurance coverage for any claims or any adverse publicity
resulting from claims could harm our business.

 New information or
attitudes regarding diet and health or adverse opinions about the health effects of consuming our menu offerings, could affect consumer
preferences and negatively impact our business, financial condition and results of operations.

 Government regulation and
consumer eating habits may impact our business as a result of changes in attitudes regarding diet and health or new information regarding
the health effects of consuming our menu offerings. These changes have resulted in, and may continue to result in, the enactment of laws
and regulations that impact the ingredients and nutritional content of our menu offerings, or laws and regulations requiring us to disclose
the nutritional content of our food offerings.

 We cannot make any assurances
regarding our ability to effectively respond to changes in consumer health perceptions or our ability to successfully implement the nutrient
content disclosure requirements and to adapt our menu offerings to trends in drinking and consumption habits.

 Risks Related to Our Organizational Structure and
Ownership of Our Common Stock

 We are not in compliance with the Nasdaq
continued listing requirements. If we are unable to comply with the continued listing requirements of The Nasdaq Capital Market, our common
stock could be delisted, which could affect our common stock's market price and liquidity and reduce our ability to raise capital.

 On
November 1, 2024 we requested a hearing by the Nasdaq Hearings Panel (the "Panel") of The Nasdaq Stock Market LLC to appeal
delisting determinations made by the Listing Qualifications Department of Nasdaq: (i) on April 28, 2023 for failure to comply with the
bid price requirement of Nasdaq Listing Rule 5550(a)(2) (the "Bid Price Rule"), (ii) on September 5, 2023 for failure to comply
with the minimum stockholders equity required for continued listing on Nasdaq, or any of the alternative requirement to Nasdaq Listing
Rule 5550(b) (the "Equity Rule"), and (iii) on January 4, 2024 for failure to hold an annual meeting of stockholders for the
fiscal year ended December 31, 2023 as required by Nasdaq Listing Rule 5620(a) (the "Meeting Rule"). At the Panel hearing,
which occurred on January 18, 2024, we, represented by members of senior management and outside counsel, advised that we intended to regain
compliance with the Bid Price Rule by effecting a reverse stock split at a ratio of 1-for-8, which we have effected –
our common stock has since had a closing bid price greater than $1.00 for ten consecutive trading days. We also informed the
Panel that we intend to regain compliance with the Equity Rule by completing one or more equity financings. Finally, we informed the Panel
that we intend to regain compliance with the Meeting Rule by holding an annual meeting of stockholders in the first quarter of 2024. As
such, we proposed to the Panel a compliance plan that included a tentative schedule to complete the reverse stock split (which has now
been completed), the equity financings, and the annual meeting and requested an extension of time to fully comply with Nasdaq listing
requirements so that we could demonstrate to the Panel that it should not be delisted from Nasdaq.

 On
February 2, 2024, we received a letter (the "Letter") from Nasdaq notifying us that the Panel had granted the Company's
request to continue its listing on Nasdaq until March 29, 2024, subject to certain conditions.

 We
intend to comply with the conditions set forth by the Panel, as stated in the Letter. There can be no assurance that the Panel will afford
us more time to complete the compliance plan it articulated in the hearing, or that we will be able to remain in compliance with the applicable
Nasdaq listing requirements on an ongoing basis.

 If our common stock is delisted,
it could be more difficult to buy or sell our common stock and to obtain accurate quotations, and the price of our common stock could
suffer a material decline. Delisting could also impair the liquidity of our common stock and could harm our ability to raise capital through
alternative financing sources on terms acceptable to us, or at all, and may result in potential loss of confidence by investors, employees,
and fewer business development opportunities.

 Reborn Coffee, Inc.
is a holding company.

 Reborn Coffee, Inc. will be a
holding company, and has no independent means of generating revenue or cash flow, and its ability to pay taxes, operating expenses and
dividends in the future, if any, will be dependent upon the financial results and cash flows of Reborn Global, Reborn Coffee Franchise,
and Reborn Realty.

 The trading price
of our securities may be volatile, and you could lose all or part of your investment.

 The trading price of our
securities is likely to be volatile and could be subject to fluctuations in response to various factors, some of which are beyond our
control. These fluctuations could cause you to lose all or part of your investment in our common stock as you might be unable to sell
your shares at or above the price you paid for your shares. Factors that could cause fluctuations in the trading price of our common
stock include the risk factors set forth in this section as well as the following:

 price
 and volume fluctuations in the overall stock market from time to time;

 volatility
 in the trading prices and trading volumes of technology stocks;

 in operating performance and stock market valuations of other technology companies generally,
 or those in our industry in particular;

 sales
 of shares of our common stock by us or our stockholders;

 failure
 of securities analysts to maintain coverage of us, changes in financial estimates by securities
 analysts who follow our company, or our failure to meet these estimates or the expectations
 of investors;

 in our financial, operating or other metrics, regardless of whether we consider those metrics
 as reflective of the current state or long-term prospects of our business, and how those
 results compare to securities analyst expectations, including whether those results fail
 to meet, exceed or significantly exceed securities analyst expectations, particularly in
 light of the significant portion of our revenue derived from a limited number of customers;

 announcements
 by us or our competitors of new products or services;

 the
 public's reaction to our press releases, other public announcements, and filings with
 the SEC;

 rumors
 and market speculation involving us or other companies in our industry;

 actual
 or anticipated changes in our results of operations or fluctuations in our results of operations;

 actual
 or anticipated developments in our business, our competitors' businesses or the competitive
 landscape generally;

 litigation
 involving us, our industry or both, or investigations by regulators into our operations or
 those of our competitors;

 actual
 or perceived privacy or data security incidents;

 developments
 or disputes concerning our intellectual property or other proprietary rights;

 announced
 or completed acquisitions of businesses, applications, products, services or technologies
 by us or our competitors;

 new
 laws or regulations or new interpretations of existing laws or regulations applicable to
 our business;

 in accounting standards, policies, guidelines, interpretations or principles;

 any
 significant change in our management; and

 general
 political and economic conditions and slow or negative growth of our markets.

 In addition, in the past,
following periods of volatility in the overall market and in the market price of a particular company's securities, securities
class action litigation has often been instituted against these companies. This litigation, if instituted against us, could result in
substantial costs and a diversion of our management's attention and resources.

 Our trading price
and trading volume could decline if securities or industry analysts do not publish research about our business, or if they publish unfavorable
research.

 Equity research analysts
do not currently provide coverage of our common stock, and we cannot assure that any equity research analysts will adequately provide
research coverage of our common stock after the listing of our common stock on the Nasdaq Stock Exchange. A lack of adequate research
coverage may harm the liquidity and trading price of our common stock. To the extent equity research analysts do provide research coverage
of our common stock, we will not have any control over the content and opinions included in their reports. The trading price of our common
stock could decline if one or more equity research analysts downgrade our stock or publish other unfavorable commentary or research.
If one or more equity research analysts cease coverage of our company, or fail to regularly publish reports on us, the demand for our
common stock could decrease, which in turn could cause our trading price or trading volume to decline.

 We will incur costs
and demands upon management as a result of complying with the laws and regulations affecting public companies in the United States, which
may harm our business.

 As a public company listed
in the United States, we will incur significant additional legal, accounting, and other expenses. In addition, changing laws, regulations,
and standards relating to corporate governance and public disclosure, including regulations implemented by the SEC and the Nasdaq Capital
Market, may increase legal and financial compliance costs and make some activities more time consuming. These laws, regulations and standards
are subject to varying interpretations, and as a result, their application in practice may evolve over time as new guidance is provided
by regulatory and governing bodies. We intend to invest resources to comply with evolving laws, regulations, and standards, and this
investment may result in increased selling, general and administrative expenses and a diversion of management's time and attention
from revenue-generating activities to compliance activities. If, notwithstanding our efforts, we fail to comply with new laws, regulations,
and standards, regulatory authorities may initiate legal proceedings against us and our business may be harmed.

 These rules and regulations
could also make it more difficult for us to attract and retain qualified persons to serve on our board of directors or our board committees
or as executive officers. Our management and other personnel will devote a substantial amount of time to these compliance initiatives.
As a result, management's attention may be diverted from other business concerns, which could harm our business and operating results.
We will need to hire more employees in the future to comply with these requirements, which will increase our costs and expenses.

 Our management team and
other personnel devote a substantial amount of time to new compliance initiatives and we may not successfully or efficiently manage our
transition to a public company. To comply with the requirements of being a public company, including the Sarbanes-Oxley Act, we will
need to undertake various actions, such as implementing new internal controls and procedures and hiring accounting or internal audit
staff, which would require us to incur additional expenses and harm our results of operations.

 Failure to comply with these
rules might also make it more difficult for us to obtain certain types of insurance, including director and officer liability insurance,
and we might be forced to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar
coverage. The impact of these events would also make it more difficult for us to attract and retain qualified persons to serve on our
board of directors, on committees of our board of directors or as members of senior management.

 Substantial blocks of our common stock may be
sold into the market as a result of the Pre-Paid Advance Agreement.

 The price of our common stock
could decline if there are substantial sales of shares of our common stock, if there is a large number of shares of our common stock available
for sale, or if there is the perception that these sales could occur.

 On February 12, 2024, we entered
into a Pre-Paid Advance Agreement (the "PPA") with EF Hutton YA Fund, LP, a Delaware limited partnership ("YA Fund").
Pursuant to the PPA, on February 12, 2024, YA Fund advanced to us a pre-paid advance of $1,100,000 (the "Pre-Paid Advance").
The Pre-Paid Advance was purchased by YA Fund at 90% of the face amount. At the request and sole discretion of YA Fund, the Pre-Paid Advance
will be correspondingly reduced upon the issuance of our common stock to YA Fund at a Purchase Price equal to the lower of: (a) 100% of
the volume weighted average price (as reported during regular trading hours by Bloomberg) (the "VWAP") of our common stock
on the trading day immediately preceding the closing of the Pre-Paid Advance (the "Fixed Price") or (b) 87% of the lowest
daily VWAP of the shares during the five trading days immediately prior to each request (as applicable, the "Purchase Price"),
subject to the Floor Price.

 Any issuances of shares of our
common stock pursuant to the PPA to offset the Pre-Paid Advance will dilute the percentage ownership of stockholders and may dilute
the per share projected earnings (if any) or book value of our common stock. Sales of a substantial number of shares of our common stock
in the public market or other issuances of shares of our common stock, or the perception that these sales or issuances could occur, could
cause the market price of our common stock to decline and may make it more difficult for you to sell your shares at a time and price that
you deem appropriate.

 We do not have the right to control the timing
and amount of the issuance of our shares of common stock to YA Fund under the PPA and, accordingly, it is not possible to predict the
actual number of shares we will issue pursuant to the PPA at any one time or in total.

 We do not have the right to control
the timing and amount of any issuances of our shares of common stock to YA Fund under the PPA. Sales of our common stock, if any, to YA
Fund under the PPA will depend upon market conditions and other factors, and the discretion of YA Fund. We may ultimately decide to sell
to YA Fund all, some or none of the shares of our common stock that may be available for us to sell to YA Fund pursuant to the PPA. The
Pre-Paid Advance matures within one year.

 Because the purchase price per
share to be paid by YA Fund for the shares of common stock that we may elect to sell to YA Fund under the PPA, if any, will fluctuate
based on the market prices of our common stock, if any, it is not possible for us to predict, as of the date of this report and prior
to any such sales, the number of shares of common stock that we will sell to YA Fund under the PPA, the purchase price per share that
YA Fund will pay for shares purchased from us under the PPA, or the aggregate gross proceeds that we will receive from those purchases
by YA Fund under the PPA, if any.

 In addition, unless we obtain
stockholder approval, we will not be able to issue shares of our common stock in excess the Exchange Cap of 414,693 under the PPA (or
any other transaction that is integrated with the PPA) in accordance with applicable Nasdaq rules. Depending on the market prices of our
common stock in the future, this could be a significant limitation on the amount of funds we are able to raise pursuant to the PPA.

 Further, the resale by YA Fund
of a significant amount of shares registered in this offering at any given time, or the perception that these sales may occur, could cause
the market price of our common stock to decline and to be highly volatile.

 Upon an Amortization Event under the PPA, we
may be required to make payments that could cause financial hardship to the company.

 Pursuant to the PPA, an "Amortization
Event" occurs if (1) the daily VWAP of our common stock (as reported by Bloomberg) is lower than the Floor Price for any five of
seven consecutive trading days, (2) we have issued in excess of 99% of all of the shares available under the Exchange Cap, or (3) YA Fund
is unable to use the initial registration statement we filed (and any one or more additional registration statements filed with the SEC
that include the shares of our common stock that may be issued and sold by us to YA Fund under the PPA) for period of ten consecutive
trading days. Within ten trading days of an Amortization Event, we must pay YA Fund the Cash Payment equal to $500,000, plus any accrued
and unpaid interest (if any), and a 10% redemption premium.

 This financial obligation may
cause an undue and unsustainable burden on us and cause a material adverse effect on our operations and financial condition.

 General Risks

 Our quarterly and
annual results may fluctuate significantly and may not meet our expectations or those of investors or securities analysts.

 Our quarterly and annual
results of operations, including the levels of our revenue, deferred revenue, working capital, and cash flows, may vary significantly
in the future, such that period-to-period comparisons of our results of operations may not be meaningful. Our quarterly and annual financial
results may fluctuate due to a variety of factors, many of which are outside of our control and may be difficult to predict, including,
but not limited to:

 the
 level of demand for our products;

 our
 ability to grow or maintain our dollar-based net retention rate, expand usage within organizations,
 and sell subscriptions;

 the
 timing and success of new features, integrations, capabilities, and enhancements by us to
 our products, or by our competitors to their products, or any other changes in the competitive
 landscape of our market;

 our
 ability to achieve widespread acceptance and use of our products;

 errors
 in our forecasting of the demand for our products, which would lead to lower revenue, increased
 costs, or both;

 security
 breaches, technical difficulties, or interruptions to our systems;

 pricing
 pressure as a result of competition or otherwise;

 the
 continued ability to hire high quality and experienced talent in a fiercely competitive environment;

 the
 timing of the grant or vesting of equity awards to employees, directors, or consultants;

 declines
 in the values of foreign currencies relative to the U.S. dollar;

 in, and continuing uncertainty in relation to, the legislative or regulatory environment;

 legal
 and regulatory compliance costs in new and existing markets;

 costs
 and timing of expenses related to the potential acquisition of businesses, talent, technologies,
 or intellectual property, including potentially significant amortization costs and possible
 write-downs;

 environmental
 matters, such as wildfires, and health epidemics, such as the COVID-19 pandemic, influenza,
 and other highly communicable diseases or viruses;

 adverse
 litigation judgments, other dispute-related settlement payments, or other litigation-related
 costs; and

 general
 economic conditions in either domestic or international markets, including geopolitical uncertainty
 and instability and their effects on beverage purchases.

 Any one or more of the factors
above may result in significant fluctuations in our results of operations, which may negatively impact the trading price of our common
stock. You should not rely on our past results as an indicator of our future performance.

 Our outstanding indebtedness
could materially adversely affect our financial condition and our ability to operate our business, pursue our growth strategy, and react
to changes in the economy or industry.

 As of December 31, 2023,
we had $500,000 in principal amount outstanding under U.S. Small Business Administration Loan No. 7331917406 under its Economic Injury
Disaster Loan assistance program in light of the impact of the COVID-19 pandemic, which we refer to as our EIDL Loan, $97,273 in principal
outstanding under the Paycheck Protection Program Loan administered by the U.S. Small Business Administration, $165,722 in principal outstanding
under our loans with Square Capital, LLC, $300,00 of short term borrowing from a private party, and $100,000 of short term borrowing from
a shareholder.

 Our substantial debt could
have important consequences to you, including the following:

 it
 may be difficult for us to satisfy our obligations, including debt service requirements under
 our outstanding debt, resulting in possible defaults on and acceleration of such indebtedness;

 our
 ability to obtain additional financing for working capital, capital expenditures, debt service
 requirements or other general corporate purposes may be impaired;

 a
 substantial portion of cash flow from operations may be dedicated to the payment of principal
 and interest on our debt, therefore reducing our ability to use our cash flow to fund our
 operations, capital expenditures, future business opportunities, acquisitions and other general
 corporate purposes;

 we are more vulnerable to economic downturns and adverse industry conditions
and our flexibility to plan for, or react to, changes in our business or industry are more limited;

 our
 ability to capitalize on business opportunities and to react to competitive pressures, as
 compared to our competitors, may be compromised due to our level of debt; and

 our
 ability to borrow additional funds or to refinance debt may be limited.

 A failure to establish
and maintain an effective system of disclosure controls and internal control over financial reporting, could adversely affect our ability
to produce timely and accurate financial statements or comply with applicable regulations.

 As a public company, we
will be subject to the reporting requirements of the Exchange Act, the Sarbanes-Oxley Act, and the rules and regulations of the applicable
listing standards of the Nasdaq Exchange. We expect that the requirements of these rules and regulations will continue to increase our
legal, accounting, and financial compliance costs, make some activities more difficult, time consuming, and costly, and place significant
strain on our personnel, systems, and resources.

 The Sarbanes-Oxley Act requires,
among other things, that we maintain effective disclosure controls and procedures and internal control over financial reporting. We are
continuing to develop and refine our disclosure controls and other procedures that are designed to ensure that information required to
be disclosed by us in the reports that we will file with the SEC is recorded, processed, summarized, and reported within the time periods
specified in SEC rules and forms and that information required to be disclosed in reports under the Exchange Act, is accumulated and communicated
to our principal executive and financial officers. We are also continuing to improve our internal controls over financial reporting. In
order to maintain and improve the effectiveness of our disclosure controls and procedures and internal control over financial reporting,
we have expended, and anticipate that we will continue to expend, significant resources, including accounting-related costs and investments
to strengthen our accounting systems.

 Our current controls and
any new controls that we develop may become inadequate because of changes in conditions in our business. In addition, changes in accounting
principles or interpretations could also challenge our internal controls and require that we establish new business processes, systems,
and controls to accommodate such changes. We have limited experience with implementing the systems and controls that will be necessary
to operate as a public company, as well as adopting changes in accounting principles or interpretations mandated by the relevant regulatory
bodies. Additionally, if these new systems, controls or standards and the associated process changes do not give rise to the benefits
that we expect or do not operate as intended, it could adversely affect our financial reporting systems and processes, our ability to
produce timely and accurate financial reports or the effectiveness of internal control over financial reporting. Moreover, our business
may be harmed if we experience problems with any new systems and controls that result in delays in their implementation or increased
costs to correct any post-implementation issues that may arise.

 Further, weaknesses in our disclosure
controls and internal control over financial reporting may be discovered in the future. Any failure to develop or maintain effective controls
or any difficulties encountered in their implementation or improvement could harm our results of operations or cause us to fail to meet
our reporting obligations and may result in a restatement of our consolidated financial statements for prior periods. Any failure to implement
and maintain effective internal control over financial reporting also could adversely affect the results of periodic management evaluations
and annual independent registered public accounting firm attestation reports regarding the effectiveness of our internal control over
financial reporting that we will eventually be required to include in our periodic reports that will be filed with the SEC. Ineffective
disclosure controls and procedures and internal control over financial reporting could also cause investors to lose confidence in our
reported financial and other information, which would likely have a negative effect on the trading price of our common stock. In addition,
if we are unable to continue to meet these requirements, we may not be able to remain listed on the Nasdaq Exchange. As a public company,
we are required to provide an annual management report on the effectiveness of our internal control over financial reporting.

 Our independent registered
public accounting firm is not required to formally attest to the effectiveness of our internal control over financial reporting. At such
time as our registered public accounting firm is required to formally attest to the effectiveness of our internal control over financial
reporting, our independent registered public accounting firm may issue a report that is adverse in the event it is not satisfied with
the level at which our internal control over financial reporting is documented, designed or operating. Any failure to maintain effective
disclosure controls and internal control over financial reporting could harm our business, results of operations, and financial condition
and could cause a decline in the trading price of our common stock. Changes in tax laws or regulations could be enacted or existing tax
laws or regulations could be applied to us or our customers in a manner that could increase the costs of our products and harm our business.

 We may engage in merger
and acquisition activities, which would require significant management attention, disrupt our business, dilute stockholder value, and
adversely affect our business, results of operations, and financial condition.

 As part of our business
strategy to expand our product offerings and grow our business in response to changing technologies, customer demand, and competitive
pressures, we have in the past and may in the future make investments or acquisitions in other companies, products or technologies. The
identification of suitable acquisition candidates can be difficult, time-consuming, and costly, and we may not be able to complete acquisitions
on favorable terms, if at all. These acquisitions may not ultimately strengthen our competitive position or achieve the goals of such
acquisition, and any acquisitions we complete could be viewed negatively by customers or investors. We may encounter difficult or unforeseen
expenditures in integrating an acquisition, particularly if we cannot retain the key personnel of the acquired company. In addition,
if we fail to successfully integrate such acquisitions, or the assets, technologies or personnel associated with such acquisitions, into
our company, the business and results of operations of the combined company would be adversely affected.

 Acquisitions may disrupt
our ongoing operations, divert management from their primary responsibilities, subject us to additional liabilities, increase our expenses,
subject us to increased regulatory requirements, cause adverse tax consequences or unfavorable accounting treatment, expose us to claims
and disputes by stockholders and third parties, and adversely impact our business, financial condition, and results of operations. We
may not successfully evaluate or utilize the acquired technology and accurately forecast the financial impact of an acquisition transaction,
including accounting charges. We may have to pay cash for any such acquisition which would limit other potential uses for our cash. If
we incur debt to fund any such acquisition, such debt may subject us to material restrictions in our ability to conduct our business,
result in increased fixed obligations, and subject us to covenants or other restrictions that would decrease our operational flexibility
and impede our ability to manage our operations. If we issue a significant amount of equity securities in connection with future acquisitions,
existing stockholders' ownership would be diluted.

 We may need additional
capital, and we cannot be sure that additional financing will be available.

 In the future, we may raise
additional capital through additional equity or debt financing to support our business growth, to respond to business opportunities, challenges
or unforeseen circumstances, or for other reasons. On an ongoing basis, we are evaluating sources of financing and may raise additional
capital in the future. Our ability to obtain additional capital will depend on our development efforts, business plans, investor demand,
operating performance, the condition of the capital markets, and other factors. We cannot assure you that additional financing will be
available to us on favorable terms when required, or at all. If we raise additional funds through the issuance of equity, equity-linked
or debt securities, those securities may have rights, preferences or privileges senior to the rights of existing stockholders, and existing
stockholders may experience dilution. Further, if we are unable to obtain additional capital when required, or are unable to obtain additional
capital on satisfactory terms, our ability to continue to support our business growth or to respond to business opportunities, challenges,
or unforeseen circumstances would be adversely affected.

 Our amended and restated
articles of incorporation provide that the Court of Chancery of the State of Delaware and, to the extent enforceable, the federal district
courts of the United States of America are the exclusive forums for substantially all disputes between us and our stockholders, which
could limit our stockholders' ability to obtain a favorable judicial forum for disputes with us or our directors, officers or employees.

 Our amended and restated
articles of incorporation provide that, unless we consent in writing to the selection of an alternative forum, the Court of Chancery
of the State of Delaware is the exclusive forum for the following types of actions or proceedings under Delaware statutory or common
law:

 any
 derivative claim or cause of action brought on our behalf;

 any
 claim or cause of action for a breach of fiduciary duty owed by any of our current or former
 directors, officers or other employees to us or our stockholders;

 any
 claim or cause of action against us or any of our current or former directors, officers or
 other employees arising out of or pursuant to any provision of the Delaware General Corporation
 Law, our amended and restated certificate of incorporation or our amended and restated bylaws
 (as each may be amended from time to time);

 any
 claim or cause of action seeking to interpret, apply, enforce or determine the validity of
 our amended and restated certificate of incorporation or our amended and restated bylaws
 (as each may be amended from time to time, including any right, obligation or remedy thereunder);

 any
 claim or cause of action as to which the Delaware General Corporation Law confers jurisdiction
 to the Court of Chancery of the State of Delaware; and

 any
 claim or cause of action against us or any of our current or former directors, officers or
 other employees governed by the internal-affairs doctrine.

 This provision would not
apply to suits brought to enforce a duty or liability created by the Exchange Act or any other claim for which the U.S. federal courts
have exclusive jurisdiction. In addition, our amended and restated certificate of incorporation that will be in effect prior to the closing
of this offering will provide that, unless we consent in writing to the selection of an alternative forum, to the fullest extent permitted
by law, the federal district courts of the United States of America shall be the exclusive forum for the resolution of any complaint
asserting a cause or causes of action arising under the Securities Act, including all causes of action asserted against any defendant
to such complaint. For the avoidance of doubt, this provision is intended to benefit and may be enforced by us, our officers and directors,
the underwriters to any offering giving rise to such complaint, and any other professional entity whose profession gives authority to
a statement made by that person or entity and who has prepared or certified any part of the documents underlying the offering. If a court
were to find either choice of forum provision contained in our amended and restated certificate of incorporation to be inapplicable or
unenforceable in an action, we may incur additional costs associated with resolving such action in other jurisdictions. For example,
the Court of Chancery of the State of Delaware recently determined that the exclusive forum provisions of federal district courts of
the United States of America for resolving any complaint asserting a cause of action arising under the Securities Act is not enforceable.

 These choice of forum provisions
may limit a stockholder's ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors,
officers, or other employees. While the Delaware courts have determined that such choice of forum provisions are facially valid, a stockholder
may nevertheless seek to bring a claim in a venue other than those designated in the exclusive forum provisions, and there can be no
assurance that such provisions will be enforced by a court in those other jurisdictions. We note that investors cannot waive compliance
with the federal securities laws and the rules and regulations thereunder.

 Additionally, our amended
and restated certificate of incorporation provide that any person or entity holding, owning or otherwise acquiring any interest in any
of our securities shall be deemed to have notice of and consented to these provisions.

 Our charter documents also
contain other provisions that could have an anti-takeover effect, such as:

 permitting
 the board of directors to establish the number of directors and fill any vacancies and newly
 created directorships;

 providing
 that directors may only be removed pursuant to the provisions of Section 141(k) of the Delaware
 General Corporation Law;

 prohibiting
 cumulative voting for directors;

 requiring
 super-majority voting to amend some provisions in our amended and restated bylaws;

 authorizing
 the issuance of "blank check" preferred stock that our board of directors could
 use to implement a stockholder rights plan; and

 eliminating
 the ability of stockholders to call special meetings of stockholders.

 Moreover, because we are
incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware General Corporation Law, which prohibit a
person who owns 15% or more of our outstanding voting stock from merging or combining with us for a period of three years after the date
of the transaction in which the person acquired in excess of 15% of our outstanding voting stock, unless the merger or combination is
approved in a prescribed manner. Any provision in our amended and restated certificate of incorporation or our amended and restated bylaws
or Delaware law that has the effect of delaying or deterring a change in control could limit the opportunity for our stockholders to
receive a premium for their shares of our common stock and could also affect the price that some investors are willing to pay for our
common stock.

 We do not intend to
pay dividends for the foreseeable future.

 We have never declared or
paid any cash dividends on our capital stock, and we do not intend to pay any cash dividends in the foreseeable future. We expect to
retain future earnings, if any, to fund the development and growth of our business. Any future determination to pay dividends on our
capital stock will be at the discretion of our board of directors. Accordingly, stockholders must rely on sales of their common stock
after price appreciation, which may never occur, as the only way to realize any future gains on their investments.

 Catastrophic events
may disrupt our business.

 Labor discord or disruption,
geopolitical events, social unrest, war, terrorism, political instability, acts of public violence, boycotts, hostilities and social
unrest and other health pandemics that lead to avoidance of public places or cause people to stay at home could harm our business. Additionally,
natural disasters or other catastrophic events may cause damage or disruption to our operations, international commerce, and the global
economy, and thus could harm our business. In particular, the COVID-19 pandemic, including the reactions of governments, markets, and
the general public, may result in a number of adverse consequences for our business, operations, and results of operations, many of which
are beyond our control. In the event of a major earthquake, hurricane or catastrophic event such as fire, power loss, telecommunications
failure, cyber-attack, war or terrorist attack, we may be unable to continue our operations and may endure system interruptions, reputational
harm, breaches of data security, and loss of critical data, all of which would harm our business, results of operations, and financial
condition. In addition, the insurance we maintain would likely not be adequate to cover our losses resulting from disasters or other
business interruptions.

 Item 1B. Unresolved Staff Comments

 None.

 Item 1C. Cybersecurity

 Risk Management and Strategy

 We have an information security
program designed to identify, protect, detect and respond to, and manage reasonably foreseeable cybersecurity risks and threats. To protect
our information systems from cybersecurity threats, we utilize various security tools that help prevent, identify, escalate, investigate,
resolve, and recover from identified vulnerabilities and security incidents in a reasonably timely manner. These include, but are not
limited to, internal reporting and tools for monitoring and detecting cybersecurity threats.

 We evaluate the risks associated
with technology and cybersecurity threats and monitor our information systems for potential weaknesses. We review and test our information
technology system on an as-needed basis and also utilize internal team personnel to evaluate and assess the efficacy of our information
technology system and enhance our controls and procedures. The results of these assessments are reported to our Audit Committee and, from
time to time, our Board of Directors.

 There
can be no assurances that our cybersecurity risk management program and processes, including our policies, controls, or procedures, will
be fully implemented, complied with or are effective in protecting our systems and information.

 As of the date of this report,
we are not aware of any cybersecurity incidents, that have had a materially adverse effect on our operations, business, results of operations,
or financial condition.

 Governance

 Our Board of Directors considers
cybersecurity risk as part of its risk oversight function. It has delegated oversight of cybersecurity and other information technology
risks to the Audit Committee of the Board of Directors. The Audit Committee oversees the implementation of the cybersecurity risk management
program.

 The Audit Committee receives
periodic reports from management on potential cybersecurity risks and threats. The Audit Committee reports to the full Board of Directors
regarding its activities, including those related to cybersecurity. The full Board of Directors also receives briefings from management
on the cybersecurity risk management program as needed.

 Management is responsible for
assessing and managing our material risks from cybersecurity threats. Management has primary responsibility for our overall cybersecurity
risk management program and supervises both the internal cybersecurity personnel and external cybersecurity consultants.

 The management team supervises
efforts to prevent, detect, mitigate, and remediate cybersecurity risks and incidents through various means, which may include briefings
from internal security personnel, threat intelligence and other information obtained from governmental, public or private sources, including
external consultants; and alerts and reports produced by security tools deployed in the IT environment. Our cybersecurity incident response
plan governs our assessment and response upon the occurrence of a material cybersecurity incident, including the process for informing
senior management and our Board of Directors.

 Item 2. Properties

 Our executive office is located at 580 N. Berry Street, Brea, California
and our telephone number is (714) 784-6369.

 As of December 31, 2023, we had 14 company-owned retail
locations across California, all of which are leased.

 Item 3. Legal Proceedings

 The Company is subject to
various legal proceedings from time to time as part of its business. We are not presently a party to any legal proceedings that, if determined
adversely to us, we believe would individually or in the aggregate have a material adverse effect on our business, results of operations,
financial condition or cash flows. However, legal proceedings are inherently uncertain. As a result, the outcome of a particular matter
or a combination of matters may be material to our results of operations for a particular period, depending upon the size of the loss
or our income for that particular period.

 Item 4. Mine Safety Disclosures

 None.

 Item 5. Market for Registrant's
Common Equity, Related Stockholders Matters and Issuer Purchases of Equity Securities

 Market Information

 Our common stock is listed on the Nasdaq Capital
Market under the symbol "REBN".

 Holders of Record

 As of March 27, 2024, there were 2,716,373 of our shares of common
stock issued and outstanding held by approximately 412 stockholders of record. The number of record holders was determined from the records
of our transfer agent and does not include beneficial owners of shares of common stock whose shares are held in the names of various security
brokers, dealers, and registered clearing agencies.

 Dividends

 We have never declared or
paid any cash dividends on our capital stock. We currently intend to retain all available funds and future earnings, if any, for the
operation and expansion of our business and do not anticipate declaring or paying any dividends in the foreseeable future. Any future
determination related to our dividend policy will be made at the discretion of our board of directors after considering our financial
condition, results of operations, capital requirements, business prospects and other factors the board of directors deems relevant, and
subject to the restrictions contained in any financing instruments. Our ability to declare dividends may also be limited by restrictive
covenants pursuant to any other future debt financing agreements.

 Securities Authorized for Issuance Under Equity Compensation Plans

 See Item 12, "Security
Ownership of Certain Beneficial Owner and Management and Related Stockholder Matters," for information related to securities authorized
for issuance under the Company's equity compensation plans.

 Recent Sales of Unregistered Equity Securities

 None.

 Issuer Purchases of Equity Securities

 None.

 Item 6. [Reserved]

 Item 7. Management's Discussion and Analysis
of Financial Condition and Results of Operations

 You should read the following
discussion and analysis of our financial condition and results of operations together with our condensed consolidated financial statements
and the related notes and other financial information included elsewhere in this Annual Report on Form 10-K and with our audited consolidated
financial statements included in our Registration Statement on Form S-1 (File No: 333-261937), as amended (the "Registration Statement").
As discussed in the section titled "Note Regarding Forward-Looking Statements," the following discussion and analysis contains
forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect,
could cause our results to differ materially from those expressed or implied by such forward-looking statements. Factors that could cause
or contribute to these differences include, but are not limited to, those identified below and those discussed in the section titled
"Risk Factors" in our Registration Statement.

 Business

 Reborn Coffee is focused
on serving high quality, specialty-roasted coffee at retail locations, kiosks and cafes. We are an innovative company that strives for
constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing
techniques. We believe Reborn differentiates itself from other coffee roasters through its innovative techniques, including sourcing,
washing, roasting, and brewing our coffee beans with a balance of precision and craft.

 Founded in 2015 by Jay Kim, our Chief Executive Officer, Mr. Kim and
his team launched Reborn Coffee with the vision of using the finest pure ingredients and pristine water. We currently serve customers
through our retail store locations in California: Brea, La Crescenta, Corona Del Mar, Laguna Woods, Manhattan Beach, Cabazon, Glendale,
Arcadia, Riverside, San Francisco and Irvine, with 3 other locations in development. We expect to open up to 20 company-owned retail
locations by the end of 2023.

 Reborn Coffee continues to elevate the high-end coffee experience
and we received 1st place traditional still in "America's Best Cold Brew" competition by Coffee Fest in 2017 in Portland
and 2018 in Los Angeles.

 The Experience, Reborn

 As leading pioneers of the emerging "Fourth
Wave" movement, Reborn Coffee is redefining specialty coffee as an experience that demands much more than premium quality. We consider
ourselves leaders of the "fourth wave" coffee movement because we are constantly developing our bean processing methods,
researching design concepts, and reinventing new ways of drinking coffee. For instance, the current transition from the K-Cup trend to
the pour over drip concept allowed us to reinvent the way people consume coffee, by merging convenience and quality. We took the pour
over drip concept and made it available and affordable to the public through our Reborn Coffee Pour Over packs. Our Pour Over Packs allow
our consumers to consume our specialty coffee outdoors and on-the-go.

 Our success in innovating within the "fourth
wave" coffee movement is measured by our success in B2B sales with our introduction of Reborn Coffee Pour Over Packs to hotels.
With the introduction of our Pour Over Packs to major hotels (including one hotel company with 7 locations), our B2B sales increased
as these companies recognized the convenience and functionality our Pour Over Packs serve to their customers.

 Reborn Coffee's continuous Research and
Development is essential to developing new parameters in the production of new blends. Our first place position in "America's
Best Cold Brew" competition by Coffee Fest in 2017 in Portland and 2018 in Los Angeles is a testament to the way we believe we
lead the "fourth wave" movement by example.

 Centered around its core values of service, trust,
and well-being, Reborn Coffee delivers an appreciation of coffee as both a science and an art. Developing innovative processes such as
washing green coffee beans with magnetized water, we challenge traditional preparation methods by focusing on the relationship between
water chemistry, health, and flavor profile. Leading research studies, testing brewing equipment, and refining roasting/brewing methods
to a specific, Reborn Coffee proactively distinguishes exceptional quality from good quality by starting at the foundation and paying
attention to the details. Our mission places an equal emphasis on humanizing the coffee experience, delivering a fresh take on "farm-to-table"
by sourcing internationally. In this way, Reborn Coffee creates opportunities to develop transparency by paying homage to origin stories
and spark new conversations by building cross-cultural communities united by a passion for the finest coffee.

 Through a broad product offering, Reborn Coffee
provides customers with a wide variety of beverages and coffee options. As a result, we believe we can capture share of any experience
where customers seek to consume great beverages whether in our inviting store atmospheres which are designed for comfort, or on the go
through our pour over packs, or at home with our whole bean ground coffee bags. We believe that the retail coffee market in the US is
large and growing. According to IBIS, in 2021, the retail market for coffee in the United States is expected to be $46.2 billion. This
is expected to grow due to a shift in consumer preferences to premium coffee, including specialized blends, espresso-based beverages,
and cold brew options. Reborn aims to capture a growing portion of the market as we expand and increase consumer awareness of our brand.

 Current Operations

 We have a production and distribution center
at our headquarters that we use to process and roast coffee for wholesale and retail distribution.

 Currently, we have the following
fourteen retail coffee locations:

 La Floresta Shopping Village in Brea, California;

 La Crescenta, California;

 Corona Del Mar, California;

 Home Depot Center in Laguna Woods, California;

 Manhattan Village at Manhattan Beach, California.

 Cabazon, California;

 Huntington Beach, California;

 Santa Anita Westfield Mall in Arcadia, California;

 Galleria at Tyler in Riverside, California;

 Stonestown Galleria in San Francisco, California;

 Intersect in Irvine, California;

 Dupont Drive in Irvine, California;

 Diamond Bar, California; and

 Anaheim, California

 Components of Our Results
of Operations

 Revenue

 The Company recognizes revenue in accordance
with ASC 606, Revenue from Contracts with Customers. The Company's net revenue primarily consists of revenues from its retail locations
and wholesale and online store. Accordingly, the Company recognizes revenue as follows:

 Retail Store Revenue

 Retail store revenues are recognized when payment is tendered at the
point of sale. Retail store revenues are reported net of sales, use or other transaction taxes that are collected from customers and
remitted to taxing authorities. Sales taxes that are payable are recorded as accrued as other current liabilities. Retail store revenue
makes up approximately 98% of the Company's total revenue.

 Wholesale and Online Revenue

 Wholesale
and online revenues are recognized when the products are delivered, and title passes to customers or to the wholesale distributors. When
customers pick up the products at the Company's warehouse, or the products are delivered to the wholesale distributors, the title
of the products passes and revenue is recognized. Wholesale revenues make up approximately 2% of the Company's total revenue.

 Cost of Sales

 Cost of sales includes costs associated with
generating revenue within our company-owned retail locations and through wholesale and online platform.

 Shipping and Handling Costs

 The Company incurred freight out cost and is included in the Company's
cost of sale.

 General and Administrative Expense

 General and administrative expense includes store-related
expense as well as the Company's corporate headquarters' expenses.

 Advertising Expense

 Advertising expenses are
expensed as incurred. Advertising expenses amounted to $71,072 and $52,688 for the years ended December 31, 2023 and 2022, respectively,
and are recorded under general and administrative expenses in the accompanying unaudited condensed consolidated statements of operations.

 Pre-opening Costs

 Pre-opening costs for new stores, which are not
material, consist primarily of payroll and recruiting expense, training, marketing, rent, travel, and supplies, and are expensed as incurred
depreciated over the shorter of the useful life of the improvement or the lease term, including renewal periods that are reasonably assured.

 Results of Operations

 The following tables present
the summary of historical consolidated financial data for Reborn Coffee, Inc. and its subsidiaries for the periods and at the dates indicated.
The summary of historical consolidated statements of income data and summary historical consolidated statements of cash flows data presented
below for the years ended December 31, 2023 and 2022.

 Historical results are not
necessarily indicative of the results expected for any future period. You should read the summary of historical consolidated financial
data below, together with our audited consolidated financial statements and related notes thereto.

 Year Ended

 2023

 2022

 Net revenues:

 Stores

 $
 5,712,630

 $
 3,184,491

 Wholesale and online

 241,356

 56,032

 Total net revenues

 5,953,986

 3,240,523

 Operating costs and expenses:

 Product, food and drink costs—stores

 1,758,494

 1,092,573

 Cost of sales—wholesale and online

 105,714

 24,542

 General and administrative

 7,967,856

 5,663,950

 Total operating costs and expenses

 9,832,064

 6,781,065

 Loss from operations

 (3,878,078
)

 (3,540,542
)

 Other income (expense):

 Other income (expense)

 (6,283
)

 16,440

 Paycheck protection program (PPP) loan forgiven income

 -

 -

 Interest expense

 (129,480
)

 (29,195
)

 Gain on the sale of building

 16,955

 -

 Total other expense

 (118,808
)

 (12,755
)

 Loss before income taxes

 (3,996,886
)

 (3,553,297
)

 Provision for income taxes

 1,600

 $
 (3,997,686
)

 $
 (3,554,897
)

 Earnings (loss) per share:

 Basic and diluted

 $
 (0.30
)

 $
 (0.29
)

 Weighted average number of common shares outstanding:

 Basic and diluted

 13,230,613

 12,173,031

 Revenues. Revenues
were approximately $6.0 million for the year ended December 31, 2023, compared to $3.2 million for the year ended December 31, 2022, representing
an increase of approximately $2,713,000, or 45.6%. The increase in sales for the periods was primarily driven by the opening of new locations,
and to the continued focus on marketing efforts to grow brand recognition.

 Product, food and drink
costs. Product, food and drink costs were approximately $1,758,000 for the year ended December 31, 2023 compared to $1,093,000 for
the comparable period in 2022, representing an increase of approximately $666,000, or 37.9%. The increase in costs was partially driven
by the opening of new locations and the overall increase in sales for the period.

 General and administrative
expenses. General and administrative expenses were approximately $7,968,000 for the year ended December 31, 2023 compared to $5,664,000
for the comparable period in the prior year, representing an increase of approximately $2,304,000, or 28.9%. The increase was mainly caused
by increased occupancy expenses and labor costs with opening of new locations.

 Liquidity and Capital Resources

 We have a history of operating
losses and negative cash flow in operating activities. We have incurred recurring net losses, including net losses from operations before
income taxes of $3.7 million and $3.5 million for the year ended December 31, 2023 and 2022, respectively. We used $3.1 million and $3.3
million of cash for operating activities the year ended December 31, 2023 and 2022, respectively, and we had an accumulated deficit of
$15,303,487 at December 31, 2023. These factors raise substantial doubt as to our ability to continue as a going concern, and our independent
registered public accounting firm has included a going concern uncertainty explanatory paragraph in their report for 2023.

 Our cash needs will depend on numerous factors,
including our revenues, completion of our product development activities, customer and market acceptance of our product, and our ability
to reduce and control costs. We expect to devote substantial capital resources to, among other things, fund operations and continue development
plans.

 In August 2022, the Company consummated the IPO
of 1,440,000 shares of its common stock at a public offering price of $5.00 per share, generating gross proceeds of $7,200,000. Net proceeds
from the IPO were approximately $6.2 million after deducting underwriting discounts and commissions and other offering expenses of approximately
$998,000.

 To support our existing and
planned business model, the Company needs to raise additional capital to fund our future operations. The Company has not experienced any
difficulty in raising funds through loans, and has not experienced any liquidity problems in settling payables in the normal course of
business and repaying loans when they fall due. Successful renewal of our loans, however, is subject to numerous risks and uncertainties.
In addition, the increasingly competitive industry conditions under which we operate may negatively impacted our results of operations
and cash flows. Additional debt financing is anticipated to fund the Company's operations in near future. However, there are no
current agreements or understandings with regard to the form, time or amount of such financing and there is no assurance that any of this
financing can be obtained or that the Company can continue as a going concern.

 Year Ended

 2023

 2022

 Statement of Cash Flow Data:

 Net cash used in operating activities

 (2,790,956
)

 (3,297,058
)

 Net cash used in investing activities

 (1,019,353
)

 (681,531
)

 Net cash provided by financing activities

 1,467,722

 6,092,573

 Cash Flows Used in Operating Activities

 Net cash used in operating activities during the year ended December
31, 2023 was approximately $2.8 million, which resulted from net loss of $3.7 million, non-cash charges of $285,000 for stock compensation,
$272,000 for operating lease and $262,000 for depreciation, and net cash outflows of $388,000 from changes in operating assets and liabilities.

 Net cash used in operating
activities during the year ended December 31, 2022 was approximately $3.3 million, which resulted from net loss of $3.5 million, non-cash
charges of $441,000 for stock compensation, $21,000 for operating lease and $210,616 for depreciation, and net cash outflows of $415,000
from changes in operating assets and liabilities.

 Cash Flows Used in Investing Activities

 Net cash used in investing
activities for the year ended December 31, 2023 and 2022 was $1,019,353 and $681,531, respectively, These expenditures in each period
are primarily related to purchases of property and equipment in connection with current and future location openings and maintaining our
existing locations.

 Cash Flows Provided by Financing Activities

 Net cash provided by financing activities during the year ended December
31, 2023 was $1.5 million, which was primarily a proceeds from the credit line and loans.

 Net cash provided by financing activities during
the year ended December 31, 2022 was $6.1 million, which was primarily a proceeds from the IPO.

 As of December 31, 2023,
the Company had total assets of approximately $9.0 million. Our cash balance as of December 31, 2023 was approximately $676,000.

 Credit Facilities

 Loans with Square Capital

 During the fiscal year ended December 31, 2023, the Company entered
into loan agreements with Square Capital. As of December 31, 2023, there was a balance outstanding of $1,126,500.

 Economic Injury Disaster
Loan

 On May 16, 2020, the Company
executed the EIDL Loan from the SBA under its EIDL assistance program in light of the impact of the COVID-19 pandemic on the Company's
business. As of December 31, 2023, the loan payable, EIDL Loan noted above is not in default.

 Pursuant to the SBA Loan
Agreement, the Company borrowed an aggregate principal amount of the EIDL Loan of $500,000, with proceeds to be used for working capital
purposes. Interest accrues at the rate of 3.75% per annum and will accrue only on funds actually advanced from the date of each advance.
Installment payments, including principal and interest, are due monthly beginning May 16, 2021 (twelve months from the date of the SBA
Loan Agreement) in the amount of $731. The balance of principal and interest is payable thirty years from the date of the SBA Loan. In
connection therewith, the Company also received a $10,000 grant, which does not have to be repaid. During the year ended December 31,
2020, $10,000 was recorded in Economy injury disaster loan (EIDL) grant income in the Statements of Operations. The schedule of payments
on this loan was later deferred to commence 24 months from the date of loan and the Company had paid the payments since May 2022.

 In connection therewith, the Company executed
(i) a loan for the benefit of the SBA, which contains customary events of default and (ii) a Security Agreement, granting the SBA a security
interest in all tangible and intangible personal property of the Company, which also contains customary events of default (the "SBA
Security Agreement").

 Paycheck Protection Program
Loan

 In May 2020, the Company
secured a loan under the PPP administered by the SBA in the amount of $115,000. In February 2021, the Company secured a second loan under
this program in the amount of approximately $167,000. The interest rate of the loan is 1.00% per annum and accrues on the unpaid principal
balance computed on the basis of the actual number of days elapsed in a year of 360 days. Commencing seven months after the effective
date of each PPP Loan, the Company is required to pay the Lender equal monthly payments of principal and interest as required to fully
amortize any unforgiven principal balance of the loan by the two-year anniversary of the effective date of the loan. The PPP Loan contains
customary events of default relating to, among other things, payment defaults, making materially false or misleading representations
to the SBA or the Lender, or breaching the terms of the PPP Loan. The occurrence of an event of default may result in the repayment of
all amounts outstanding under the PPP Loan, collection of all amounts owing from the Company, or filing suit and obtaining judgment against
the Company. Under the terms of the CARES Act, PPP loan recipients can apply for and be granted forgiveness for all or a portion of the
loan granted under the PPP. Such forgiveness will be determined, subject to limitations, based on the use of loan proceeds for payment
of payroll costs and any payments of mortgage interest, rent, and utilities. Recent modifications to the PPP by the U.S. Treasury and
Congress have extended the time period for loan forgiveness beyond the original eight-week period, making it possible for the Company
to apply for forgiveness of its PPP loan. The Company was granted forgiveness for the initial PPP Loan prior to December 31, 2021.

 Leases

 Operating Leases

 We currently lease all company-owned retail locations.
Operating leases typically contain escalating rentals over the lease term, as well as optional renewal periods. Rent expense for operating
leases is recorded on a straight-line basis over the lease term and begins when Reborn has the right to use the property. The difference
between rent expense and cash payment is recorded as deferred rent on the accompanying consolidated balance sheets. Pre-opening rent
is included in selling, general and administrative expenses on the accompanying consolidated statements of income. Tenant incentives
used to fund leasehold improvements are recorded in deferred rent and amortized as reductions to rent expense over the term of the lease.

 Income Taxes

 Reborn files income tax returns in the U.S. federal
and California state jurisdictions.

 Upon the closing of this offering, we will be
taxed at the prevailing U.S. corporate tax rates. We will be treated as a U.S. corporation and a regarded entity for U.S. federal, state
and local income taxes. Accordingly, a provision will be recorded for the anticipated tax consequences of our reported results of operations
for U.S. federal, state and foreign income taxes.

 Off Balance Sheet Arrangements

 We do not have any off-balance sheet arrangements
that we are required to disclose pursuant to these regulations. In the ordinary course of business, we enter into operating lease commitments,
purchase commitments and other contractual obligations. These transactions are recognized in our financial statements in accordance with
GAAP.

 Critical Accounting Estimates and Policies

 The preparation of financial statements requires
management to utilize estimates and make judgments that affect the reported amounts of assets, liabilities, revenues and expenses and
related disclosure of contingent assets and liabilities. These estimates are based on historical experience and on various other assumptions
that management believes to be reasonable under the circumstances. The estimates are evaluated by management on an ongoing basis, and
the results of these evaluations form a basis for making decisions about the carrying value of assets and liabilities that are not readily
apparent from other sources. Although actual results may differ from these estimates under different assumptions or conditions, management
believes that the estimates used in the preparation of our financial statements are reasonable. The critical accounting policies affecting
our financial reporting are summarized in Note 2 to the financial statements included elsewhere in this Annual Report on Form 10-K.

 Recent Accounting Pronouncements

 We have determined that all other issued, but
not yet effective accounting pronouncements are inapplicable or insignificant to us and once adopted are not expected to have a material
impact on our financial position.

 Item 7A. Quantitative and Qualitative Disclosures
About Market Risk

 Under SEC rules and regulations,
because we are considered to be a "smaller reporting company", we are not required to provide the information required by
this item in this report.

 Item 8. Financial Statements and Supplementary
Data

 The Financial Statements
and Supplementary Data required by this Item 8 are incorporated by reference to information beginning on Page F-1 of this Form 10-K.

 Item 9. Changes in and Disagreements with Accountants on Accounting
and Financial Disclosures

 None.

 Item 9A. Controls and Procedures

 Evaluation
of Disclosure Controls and Procedures

 Our management has evaluated
the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange
Act of 1934, as amended (the "Exchange Act")), as of December 31, 2023. Based on such evaluation, our Chief Executive Officer
and Chief Financial Officer have concluded that as of December 31, 2023, our disclosure controls and procedures were ineffective to provide
reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Exchange Act (a)
is recorded, processed, summarized and reported within the time periods specified by Securities and Exchange Commission ("SEC")
rules and forms and (b) is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer,
as appropriate, to allow timely decisions regarding any required disclosure.

 Management
has identified control deficiencies regarding inadequate accounting resources, the lack of segregation of duties and the need for a stronger
internal control environment. Management of the Company believes that these material weaknesses are due to the small size of the Company's
accounting staff. The small size of the Company's accounting outsourced staff may prevent adequate controls in the future due to
the cost/benefit of such remediation.

 To
mitigate the current limited resources and limited employees, we rely heavily on direct management oversight of transactions, along with
the use of external legal and accounting professionals. As we grow, we expect to increase our number of employees, which will enable
us to implement adequate segregation of duties within the internal control framework.

 These control deficiencies
could result in a misstatement of account balances that would result in a reasonable possibility that a material misstatement to our financial
statements may not be prevented or detected on a timely basis. In light of this material weakness, we performed additional analyses and
procedures in order to conclude that our financial statements for the year ended December 31, 2023 included in this Annual Report on Form
10-K were fairly stated in accordance with GAAP. Accordingly, management believes that despite our material weaknesses, our financial
statements for the quarter ended December 31, 2023 are fairly stated, in all material respects, in accordance with GAAP.

 Management's Report
on Internal Control Over Financial Reporting

 Our
management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Securities
Exchange Act of 1934 Rule 13a-15(f). Our internal control over financial reporting is designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles. Our internal control over financial reporting includes those policies and procedures
that:

 pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets;

 provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors; and

 provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements.

 Because
of the inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.

 Our
management assessed the effectiveness of our internal control over financial reporting as of December 31, 2023. In making
this assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the 2013 Treadway Commission
("COSO") in Internal Control-Integrated Framework. Based upon this assessment, our Chief Executive Officer
and Chief Financial Officer concluded that as of December 31, 2023 our internal controls over financial reporting were ineffective.

 Changes
in Internal Control Over Financial Reporting

 There
were no changes in our internal controls over financial reporting that occurred during our most recent fiscal quarter that have materially
affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 Limitations
on Effectiveness of Controls and Procedures

 In
designing and evaluating the disclosure controls and procedures and internal control over financial reporting, management recognizes
that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired
control objectives. In addition, the design of disclosure controls and procedures and internal control over financial reporting must
reflect the fact that there are resource constraints and that management is required to apply judgment in evaluating the benefits of
possible controls and procedures relative to their costs.

 Item 9B. Other Information

 Trading Plans

 During
the three months ended December 31, 2023, no director or officer (as defined in Rule 16a-1(f) under the Exchange Act) of the company adopted
or terminated a "Rule 10b5-1 trading arrangement" or "non-Rule 10b5-1 trading arrangement," as each term is defined
in Item 408(a) of Regulation S-K.

 Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent
Inspections

 Not applicable.

 Item 10. Directors, Executive Officers and Corporate Governance

 Current Directors and Executive Officers

 The following table provides information regarding
our executive officers and members of our board of directors as of the date of this Annual Report on Form 10-K:

 Name

 Age

 Position

 Executive Officers

 Chief Executive Officer and Director

 Non-Employee Directors

 Farooq M. Arjomand

 Chairman of the Board of Directors and Independent Director

 Dennis R. Egidi

 Sehan Kim

 Independent Director

 Andy Nasim

 Independent Director

 Jennifer Tan

 Independent Director

 Background of Executive Officers and Directors

 Jay Kim, age 62, Chief Executive Officer
and Director

 Mr. Kim has served as the
Chief Executive Officer of Reborn Coffee since the inception of the Company in 2014. On July 1, 2007, Mr. Kim previously founded
Wellspring Industry, Inc., which created the yogurt distribution company "Tutti Frutti" and the bakery-caf franchise
"O'My Buns." Tutti Frutti grew to approximately 700 agents worldwide that offered self-serve frozen yogurt. Mr. Kim
sold the majority ownership of Wellspring to group of investors in 2017 to focus his efforts on Reborn Coffee.

 Prior to beginning Wellspring
Mr. Kim was the owner of Coffee Roasters in Riverside, California from 2002 to 2007. Mr. Kim worked as the project manager for JES Inc.,
based in Brea, CA from 1997 to 2002 where he coordinated and managed environmental engineering projects. Mr. Kim worked as a Senior Process
Engineer for Allied Signal Environment Catalyst in Tulsa, Oklahoma, from 1992 to 1997 where he coordinated and implemented projects related
to plant productivity. He also acted as the leader in start-up plant to be based in Mexico for Allied Signal. From 1988 to 1992 Mr. Kim
worked as the plant start-up engineer for Toyota Auto Body Inc.

 Mr. Kim has a B.S, in Chemical
Engineering from California State University at Long Beach and followed a Chemical office basic at US Army Chemical School in 1988. He
was commissioned 1st. LT. of the US Army in 1986 and retired from the US Army in 1988.

 Stephan Kim, age 48, Chief Financial Officer

 Mr. Kim has served as the
full-time Chief Financial Officer of the Company since June 26, 2022. Prior to joining Reborn Coffee, Mr. Kim provided professional accounting
and tax consulting services for nearly 20 years to various clients in the consumer retail, healthcare, industrial manufacturing, and
technology industries, including public accounting and tax consulting services under his own practice since 2011. Throughout his career
as a public accountant, controller and banker in the US and South Korea, Mr. Kim has obtained broad and in-depth expertise on international
accounting, finance, taxes and Sarbanes-Oxley 404 compliance. Mr. Kim graduated from Sogang University in South Korea with a B.A. in
Sociology and Business in 2002 and earned a Master's degree in Professional Accountancy from Indiana University in 2005. Mr. Kim
began his career in 2002 as a banker with Shinhan Bank in South Korea. From 2005 to 2010, Mr. Kim was an Audit Manager at KPMG, Los Angeles
office.

 Non-Employee Directors

 Farooq M. Arjomand, age 66, Chairman of
the Board of Directors

 Farooq Arjomand has served
as the Chairman of the Board of Directors of Reborn Global since January 2015, and took over as the Chairman of the Board of Reborn Coffee
Inc. on May 7, 2018. In 1984, he started his career as a banker with HSBC and gained experience across all departments—namely,
private banking, corporate finance, trade services, and investment banking. During his stint with HSBC, he also became the founding member
of Amlak Finance & Emmar Properties in 1997. Mr. Arjomand founded the Arjomand Group of companies in 2000 and has served as
chief executive officer since that company's inception. Based in Dubai, the Arjomand Group conducts various activities including
real estate, manufacturing, trades, financial activities and aviation across the GCC, Asia, Europe and the US.

 Mr. Arjomand has also served
as the Chairman of DAMAC Properties, a leading developer in the Middle East and as a board member of Al Ahlia Insurance Company BSC,
Bahrain. Mr. Arjomand also serves as Managing Partner of Barakat Group. Barakat Group has been involved in the manufacturing of juices
and food stuffs for the past 30 years. Mr. Arjomand is a citizen of the United Arab Emirates. He graduated with a Business Management
degree from Seattle Pacific University in Seattle, Washington.

 Dennis R. Egidi, age 74, Director

 Mr. Egidi is a licensed
real estate broker in the State of Illinois. Additionally, Mr. Egidi was awarded the CPM designation through the Institute of Real
Estate Management. He holds a bachelor's degree in civil engineering and attended graduate school in Civil Engineering at the University
of Detroit.

 Mr. Egidi joined Reborn
Coffee Inc. as a Director and the Vice Chairman of the Board of Directors in June of 2020. Mr. Egidi formed DRE, Inc., an Illinois real
estate development company in 1993, developing over 30 affordable housing projects in Illinois, Ohio, Indiana, Iowa, and California,
totaling approximately 5,000 units. Today, he continues to serve as President of DRE, Inc., and acts as Managing General Partner of 15
limited partnerships, of which 5 have been redeveloped over the past 5 years.

 In addition, Mr. Egidi served
as President and Chairman of the board of Promex Midwest, a real estate property management firm. He has been involved in all phases
of management in the commercial, residential and industrial building fields in the Midwest. Mr. Egidi has extensive knowledge and experience
in the construction industry, having served as Executive Vice President and Chief Estimator for Corbetta Construction Company of Illinois,
and then for Contractors and Engineers, Inc. During his 25 years of experience in the construction industry, he was involved in all types
of projects ranging from multifamily housing, historical rehabs, high-rise office buildings and shopping centers.

 Mr. Egidi and DRE also have
experience in the food service industry having developed fast food pizza stores in central Illinois under the Rocky Rococo brand in the
1980s. He was also a principal partner in Cookie Associates of Houston, Texas. Cookie Associates owned and operated 34 "Great American
Cookie" stores and kiosks in the Houston market. Most recently, Mr. Egidi, as a principal of TF Investors LLC, was a franchisor
of eight Tutti Frutti Frozen Yogurt franchises located in France and England.

 Sehan Kim, age 69, Director

 Sehan Kim has been a Director
of Reborn Global since January 2015. Sehan Kim joined Magitech Incorporation in 2013 as Vice President of Operations. He oversees operations
and management in water, and beverage businesses at Magitech Corporation. He led the major projects at Magitech to install the ERP system
and the cold brewed coffee extraction systems.

 Prior to this position,
Sehan Kim from 2005 to 2011, was Senior Vice President at Korean Air Co., Ltd. ("Korean Air"). He was the Head of the Aerospace
Division at Korean Air. Prior to that, Sehan Kim was vice president and general manager of the Commercial Aerostructure Businesses at
Korean Air from 2001 to 2005, which supplied various aircraft structural components to major commercial airplane manufacturers, including
Airbus, Boeing and Embraer.

 From January 1994 to February
1997 Mr. Kim worked as a Korean Air representative at Boeing in Seattle, Washington, and had on the job training in configuration management
at Northrop Aircraft company in Los Angeles, for the Korean Fighter Coproduction Program in 1981. He joined Korean Air in August 1979
as an Aerospace structural engineer. Mr. Sehan Kim studied Aerospace Engineering at Seoul National University in 1973 through 1977 and
holds a master's Degree in business management from Busan National University.

 Andy Nasim, age 43, Director

 Mr. Nasim graduated with a Bachelor of Science in Business with Information
Technology from Staffordshire University, United Kingdom. He commenced his career in 2002 as a business development manager with Kenanga
Capital Sdn Bhd, the stockbroking lending division of Kenanga Investment Bank Berhad where he drove the credit business of corporate banking,
equity financing and development of financing solutions through various structured financing products and Islamic trade financing. He
then became Head of Kenanga Private Equity division in 2010 where he was involved in strategic offshore merger and acquisition for the
group. He obtained extensive experience in the capital markets and financial services operations. From January 2017 to present, Mr. Nasim
has served as CEO / Executive Director of the Wellspring Group; a company which owns the global trademark of world-renowned dessert brand.
He oversees strategic planning and international brand expansion for the Group.

 Jennifer Tan, age 56, Director

 Jennifer Tan has over 30 years'
experience as a global entrepreneur in diversified businesses in the U.S., Europe and Asia. Since 2020, she has served as Chief Executive
Officer of Hawaii Volcano Tea LP, a tea farm with multiple locations in the Volcano area of Hawaii Island. From 2009 to 2019, Ms. Tan
served as Managing Director of Tutti Frutti (China) Limited, developing and executing marketing plans for Tutti Frutti Frozen Yogurt stores
on both corporate-owned and franchise retail stores in China, Hong Kong and Macau. From 1997 to 2001, she served as the Managing
Director of International Golf & Yacht Club (Hong Kong) Limited and Mass Star Development Limited.

 Family Relationships

 There are no family relationships among any of
our executive officers or directors.

 Board Composition

 Our business and affairs are
managed under the direction of our board of directors, a majority of which are independent (i.e., Farooq M. Arjomand, Sehan Kim, Andy
Nasim, and Jennifer Tan). We have four directors with no vacancies. Our current directors will continue to serve as directors until their
resignation, removal or successor is duly elected.

 Our certificate of incorporation
and our bylaws permit our board of directors to establish the authorized number of directors from time to time by resolution. Each director
serves until the expiration of the term for which such director was elected or appointed, or until such director's earlier death,
resignation or removal.

 Involvement in Certain Legal Proceedings

 As of the filing of this
Annual Report on Form 10-K, there are no legal proceedings, and during the past ten years there have been no legal proceedings, that
are material to an evaluation of the ability or integrity of any of our directors, director nominees or executive officers.

 Committees of Our Board of Directors

 Our board of directors has
established a compensation committee and an audit committee. The composition and responsibilities of each of the committees of our board
of directors are described below. Members serve on these committees until their resignation or until otherwise determined by our board
of directors. Our board of directors may establish other committees as it deems necessary or appropriate from time to time.

 Audit Committee

 As of the date of this filing,
our audit committee consists of Farooq M. Arjomand, Sehan Kim, and Andy Nasim. Each member of our audit committee can read and understand
fundamental financial statements in accordance with applicable requirements. The chair of our audit committee is Farooq M. Arjomand, who
our board of directors has determined is an "audit committee financial expert" within the meaning of SEC regulations. In arriving
at these determinations, our board of directors has examined each audit committee member's scope of experience and the nature of
their employment in the corporate finance sector.

 The principal duties and
responsibilities of our audit committee include, among other things:

 hiring
 and selecting a qualified firm to serve as the independent registered public accounting firm
 to audit our financial statements;

 helping
 to ensure the independence and performance of the independent registered public accounting
 firm;

 helping
 to maintain and foster an open avenue of communication between management and the independent
 registered public accounting firm;

 discussing
 the scope and results of the audit with the independent registered public accounting firm,
 and reviewing, with management and the independent registered public accounting firm, our
 interim and year-end operating results;

 developing
 procedures for employees to submit concerns anonymously about questionable accounting or
 audit matters;

 our policies on risk assessment and risk management;

 related party transactions;

 obtaining
 and reviewing a report by the independent registered public accounting firm at least annually,
 that describes its internal quality-control procedures, any material issues with such procedures,
 and any steps taken to deal with such issues when required by applicable law; and

 approving
 (or, as permitted, pre-approving) all audit and all permissible non-audit services to be
 performed by the independent registered public accounting firm.

 Our audit committee operates
under a written charter that satisfies the applicable listing standards of the Nasdaq Capital Market.

 Compensation Committee

 Our compensation committee consists
of Farooq M. Arjomand, Sehan Kim, and Andy Nasim. The chair of our compensation committee is Andy Nasim.

 The principal duties and
responsibilities of our compensation committee include, among other things:

 approving
 the retention of compensation consultants and outside service providers and advisors;

 and approving, or recommending that our board of directors approve, the compensation, individual
 and corporate performance goals and objectives and other terms of employment of our executive
 officers, including evaluating the performance of our chief executive officer and, with his
 assistance, that of our other executive officers;

 and recommending to our board of directors the compensation of our directors;

 administering
 our equity and non-equity incentive plans;

 our practices and policies of employee compensation as they relate to alignment of incentives;

 and evaluating succession plans for the executive officers;

 and approving, or recommending that our board of directors approve, incentive compensation
 and equity plans; and

 and establishing general policies relating to compensation and benefits of our employees
 and reviewing our overall compensation philosophy.

 Our compensation committee
operates under a written charter that satisfies the applicable listing standards of the Nasdaq Capital Market.

 Compensation Committee
Interlocks

 None of the members of the
compensation committee are currently, or have been at any time, one of our executive officers or employees. None of our executive officers
currently serve, or have served during the last year, as a member of the board of directors or compensation committee of any entity that
has one or more executive officers serving as a member of our board of directors or compensation committee.

 Director Nominations

 We do not have a standing
nominating committee. In accordance with the Nasdaq Stock Exchange corporate governance standards, a majority of the independent directors
may recommend a director nominee for selection by the board of directors. The board of directors believes that the independent directors
can satisfactorily carry out the responsibility of properly selecting or approving director nominees without the formation of a standing
nominating committee. As there is no standing nominating committee, we do not have a nominating committee charter in place.

 The board of directors will
also consider director candidates recommended for nomination by our stockholders during such times as they are seeking proposed nominees
to stand for election at the next annual meeting of stockholders (or, if applicable, a special meeting of stockholders). Our stockholders
that wish to nominate a director for election to our board of directors should follow the procedures set forth in our bylaws.

 We expect to expand our
board of directors in the future to include additional independent directors. In adding additional members to our board of directors,
we will consider each candidate's independence, skills and expertise based on a variety of factors, including the person's
experience or background in management, finance, regulatory matters and corporate governance. Further, when identifying nominees to serve
as a director, we expect that our board of directors will seek to create a board of directors that is strong in its collective knowledge
and has a diversity of skills and experience with respect to accounting and finance, management and leadership, vision and strategy,
business operations, business judgment, industry knowledge and corporate governance.

 Code of Business Conduct
and Ethics

 In filing our Registration Statement
on Form S-1 on July 3, 2017, we adopted a Code of Business Conduct and Ethics that applies to all our employees, officers and directors.
This includes our principal executive officer, principal financial officer and principal accounting officer or controller, or persons
performing similar functions. The full text of our Code of Business Conduct and Ethics is posted on our website at www.reborncoffee.com.
We intend to disclose on our website any future amendments of our Code of Business Conduct and Ethics or waivers that exempt any principal
executive officer, principal financial officer, principal accounting officer or controller, persons performing similar functions or our
directors from provisions in the Code of Business Conduct and Ethics. Information contained on, or that can be accessed through, our website
is not incorporated by reference into this Annual Report on Form 10-K, and you should not consider information on our website to be part
of this Annual Report on Form 10-K.

 Risk and Compensation
Policies

 We have analyzed our compensation
programs and policies to determine whether those programs and policies are reasonably likely to have a material adverse effect on us.

 Compliance with Section
16(a) of the Exchange Act

 Section 16(a) of the Exchange
Act requires our executive officers, directors and persons who beneficially own more than 10% of a registered class of our equity securities
to file with the SEC initial reports of ownership and reports of changes in ownership of our common stock and other equity securities.
These executive officers, directors, and greater than 10% beneficial owners are required by SEC regulation to furnish us with copies of
all Section 16(a) forms filed by such reporting persons. Based solely on our review of such forms furnished to us and written representations
from certain reporting persons, we believe that during the year ended December 31, 2023, all reports applicable to our executive officers,
directors and greater than 10% beneficial owners were filed in a timely manner in accordance with Section 16(a) of the Exchange Act.

 Item 11. Executive Compensation

 Compensation Philosophy

 Our compensation philosophy includes:

 pay for performance;

 fair compensation that is competitive with market standards;

 compensation mix according to growth stage of our company as
well as job level; and

 incentivizing employees to work for long-term sustainable and
profitable growth of our company.

 Objective of Executive Compensation Program

 The objective of our compensation program is to provide a fair and
competitive compensation package in the industry to each named executive officer ("NEO") that will enable us to:

 attract and hire outstanding individuals to achieve our mid-term
and long-term visions;

 motivate, develop and retain employees; and

 align the financial interests of each named executive officer
with the interests of our stakeholders including stockholders and encourage each named executive officer to contribute to enhance value
of the Company.

 Our named executive officers for the
year 2023, which consist of our principal executive officers, were:

 Jay Kim, President and Chief Executive Officer; and

 Stephan Kim, Chief Financial Officer.

 Administration

 Following the consummation of this offering, our Compensation Committee,
which includes two independent directors, will oversee our executive compensation program and will be responsible for approving the nature
and amount of the compensation paid to our NEOs. The committee will also administer our equity compensation plan and awards.

 Elements of Compensation

 Our compensation program for NEOs consists of the following elements
of compensation, each described in greater depth below:

 base salaries;

 performance-based bonuses;

 equity-based incentive compensation; and

 general benefits.

 Base Salary

 Base salaries are an annual fixed level of cash compensation to reflect
each NEO's performance, role and responsibilities, and retention considerations.

 Performance-Based Bonus

 To incentivize management to drive strong operating performance and
reward achievement of our company's business goals, our executive compensation program includes performance-based bonuses for NEOs.
Our Compensation Committee has established annual target performance-based bonuses for each NEO during the first quarter of the fiscal
year.

 Equity Compensation

 We may pay equity-based compensation to our NEOs in order to link
our long-term results achieved for our stockholders and the rewards provided to NEOs, thereby ensuring that such NEOs have a continuing
stake in our long-term success.

 General Benefits

 Our NEOs are provided with other fringe benefits that we believe are
commonly provided to similarly situated executives.

 Summary Compensation Table – Officers

 The following table sets
forth information concerning the compensation of our named executive officers for the years ended December 31, 2023 and December 31, 2022.

 Salary

 Bonus

 Stock

Awards

 Option

Awards

 Non-equity

Incentive plan

compensation

 Change in

Pension

Value and

Nonqualified

deferred

compensation

 All other

Compensation

 Total

 Name and principal position

 Year

 ($)

 ($)

 ($)

 ($)

 ($)

 ($)

 ($)

 ($)

Chief Executive Officer

 2023

 150,000

 -0-

 -0-

 -0-

 -0-

 -0-

 -0-

 150,000

 2023

 144,000

 -0-

 -0-

 -0-

 -0-

 -0-

 -0-

 144,000

Chief Executive Officer

 2022

 144,000

 200,000

 -0-

 -0-

 -0-

 -0-

 -0-

 344,000

 2022

 83,000

 -0-

 56,000

 -0-

 -0-

 -0-

 -0-

 139,000

 Employment Agreements

 Effective July 27, 2022, we executed an employment
agreement with Stephan Kim for Mr. Kim to serve as our full time Chief Financial Officer, effective immediately. Mr. Kim shall receive
a monthly payment of $12,000 ($144,000 annually) as compensation for his services, and we granted $56,000 worth of restricted stock units
(RSUs), which vested 3 months after employment and can be sold after one year. The employment agreement is an at-will agreement and is
terminable by either party at any time.

 Except as set forth above we do not currently have
employment agreements with any of our NEOs.

 Outstanding Equity Awards at Fiscal Year-End

 As of December 31, 2023, there were no outstanding
equity awards for each of the NEOs.

 Director Compensation

 No compensation was paid
to our non-employee directors for services rendered during the years ended December 31, 2023 and 2022.

 Item 12. Security Ownership of Certain Beneficial
Owners and Management and Related Stockholder Matters

 The following table sets
forth, as of December 31, 2023, information regarding beneficial ownership of our capital stock by:

 each person, or group
 of affiliated persons, known by us to beneficially own more than 5% of our common stock;

 each of our directors;

 each of our named executive
 officers; and

 all of our current
 executive officers, directors and director nominees as a group.

 In the table below, percentage
ownership is based on 14,929,390 shares of our Common Stock issued and outstanding as of December 31, 2023.

 Unless otherwise indicated,
we believe that all persons named in the table have sole voting and investment power with respect to all ordinary shares beneficially
owned by them. The following table does not reflect record or beneficial ownership of the private placement warrants or rights as these
warrants and rights are not exercisable or convertible within 60 days of the date of this Report.

 Except as otherwise noted below, the address for each person or entity
listed in the table is c/o Reborn Coffee Inc., 580 N. Berry St. Brea, CA 92821.

 Number of Shares

 Percentage of Shares

 Name of Beneficial Owner

 Beneficially Owned

 Beneficially Owned

 5% or Greater Stockholders

 Directors and Named Executive Officers

 Jay Kim, Chief Executive Officer and Director

 2,520,333

 16.9
 %

 Stephan Kim, Chief Financial Officer

 11,200

 0.1
 %

 Farooq M. Arjomand, Chairman of the Board

 3,648,631

 24.4
 %

 Dennis R. Egidi, Director

 2,909,459

 19.5
 %

 Sehan Kim, Director

 382,273

 2.6
 %

 Andy Nasim, Director

 --

 --

 Jennifer Tan, Director

 --

 --

 All directors, directors nominees and executive officers as a group (7 persons):

 9,471,896

 63.4
 %

 Securities Authorized for Issuance under Equity Compensation Plans

 None.

 Changes in Control

 None.

 Item 13. Certain Relationships and Related
Transactions, and Director Independence

 Policies and Procedures for Related Person Transactions

 We do not currently have a formal, written policy or procedure for
the review and approval of related party transactions. However, all related party transactions are currently reviewed and approved by
our NEOs.

 Our board of directors has adopted a written related
person transaction policy, which sets forth the policies and procedures for the review and approval or ratification of related party transactions.
This policy will be administrated by our Audit Committee. These policies will provide that, in determining whether or not to recommend
the initial approval or ratification of a related party transaction, the relevant facts and circumstances available shall be considered,
including, among other factors it deems appropriate, whether the interested transaction is on terms no less favorable than terms generally
available to an unaffiliated third party under the same or similar circumstances and the extent of the related party's interest
in the transaction.

 Director Independence

 Nasdaq rules require that a majority
of the board of directors of a company listed on Nasdaq be composed of "independent directors," which is defined generally
as a person other than an officer or employee of the company or its subsidiaries or any other individual having a relationship, which,
in the opinion of the company's board of directors, would interfere with the director's exercise of independent judgment in
carrying out the responsibilities of a director. In addition, the director must not be precluded from qualifying as independent under
the per se bars set forth by the Nasdaq rules. Our Board has undertaken a review of its composition, the composition of its committees
and the independence of our directors and considered whether any director has a material relationship with us that could compromise his
or her ability to exercise independent judgment in carrying out his or her responsibilities. Based upon information requested from and
provided by each director concerning his or her background, employment and affiliations, including family relationships, our Board of
Directors has determined that each of the directors on our Board, other than Jay Kim and Dennis R. Egidi are independent directors under
the Nasdaq listing rules. Our independent directors have regularly scheduled meetings at which only independent directors are present.

 Indemnification Agreements

 We have entered into indemnification
agreements with each of our directors and executive officers. These agreements, among other things, require us to indemnify each director
and executive officer to the fullest extent permitted by Delaware law, including indemnification of expenses such as attorneys'
fees, judgments, penalties, fines and settlement amounts incurred by the director or executive officer in any action or proceeding, including
any action or proceeding by or in right of us, arising out of the person's services as a director or executive officer.

 Our certificate of incorporation
contains provisions that limit the liability of our current and former directors for monetary damages to the fullest extent permitted
by Delaware law. Additionally, a director is not personally liable for monetary damages for breach of fiduciary duty as a director (i)
for any breach of his or her duty of loyalty to the Company or its stockholders, (ii) for acts or omissions not in good faith or which
involve intentional misconduct or a knowing violation of the law, (iii) under Section 174 of the General Corporation Law of the State
of Delaware, or (iv) for any transaction from which the director derives an improper personal benefit.

 Our certificate of incorporation
authorizes us to indemnify our directors, officers, employees and other agents to the fullest extent permitted by Delaware law. Our bylaws
provide that we are required to indemnify our directors and officers to the fullest extent permitted by Delaware law and may indemnify
our other employees and agents. Our bylaws also provide that, on satisfaction of certain conditions, we will advance expenses incurred
by a director or officer in advance of the final disposition of any action or proceeding, and permit us to secure insurance on behalf
of any officer, director, employee or other agent for any liability arising out of his or her actions in that capacity regardless of
whether we would otherwise be permitted to indemnify him or her under the provisions of Delaware law. We have entered and expect to continue
to enter into agreements to indemnify our directors, executive officers and other employees as determined by our board of directors.
With certain exceptions, these agreements provide for indemnification for related expenses including attorneys' fees, judgments,
fines and settlement amounts incurred by any of these individuals in any action or proceeding. We believe these provisions in our certificate
of incorporation and bylaws and these indemnification agreements are necessary to attract and retain qualified persons as directors and
officers. We also maintain customary directors' and officers' liability insurance.

 The limitation of liability
and indemnification provisions in our certificate of incorporation and bylaws may discourage stockholders from bringing a lawsuit against
our directors for breach of their fiduciary duty. They may also reduce the likelihood of derivative litigation against our directors
and officers, even though an action, if successful, might benefit us and other stockholders. Further, a stockholder's investment
may be adversely affected to the extent that we pay the costs of settlement and damage awards against directors and officers as required
by these indemnification provisions.

 Insofar as indemnification
for liabilities arising under the Securities Act may be permitted for directors, executive officers or persons controlling us, we have
been informed that, in the opinion of the SEC, such indemnification is against public policy as expressed in the Securities Act and is
therefore unenforceable.

 Item 14. Principal Accountant Fees and Services

 Prior Audit Firm

 Kreit & Chiu CPA
LLP ("K&C") (formerly known as Paris, Kreit & Chiu CPA LLP) served as our independent registered public accounting
firm from 2020 to May 1, 2023. At such time, we amicably terminated the engagement of K&C, and such termination was approved
by our Board of Directors and Audit Committee. The reports of K&C on our financial statements as of and for the fiscal years
ended December 31, 2022 and 2021 did not contain any adverse opinion or disclaimer of opinion and were not qualified or modified
as to uncertainty, audit scope or accounting principles, with the exception of providing a qualification as to our ability to continue
as a going concern. During our two most recent fiscal years and the subsequent interim period through May 1, 2023, there were
no disagreements with K&C on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or
procedure, which disagreement(s), if not resolved to the satisfaction of K&C, would have caused it to make reference to the subject
matter of the disagreement(s) in connection with its report. During our two most recent fiscal years and the subsequent interim
period through May 1, 2023, there were no reportable events of the type described in Item 304(a)(1)(v) of Regulation S-K.

 Current Audit Firm

 We have appointed BF Borgers
CPA PC ("BFB") to serve as our independent registered public accounting firm for the fiscal year ending December 31,
2023. BFB has served as our independent registered public accounting firm since May 1, 2023.

 Fees Billed to the Company in fiscal year
2023 and 2022

 The following table sets
forth the fees billed to us by our former principal auditor, K&C, for professional services rendered during the fiscal years
ended December 31, 2022 and our current principal auditor, BFB, for professional services rendered during the fiscal years
ended December 31, 2023:

 31-Dec-23

 31-Dec-22

 Audit fees (1)

 $
 85,000

 $
 60,000

 Audit related fees (2)

 —

 —

 Tax fees (3)

 —

 —

 All other fees

 —

 —

 Total fees

 $
 85,000

 $
 60,000

 (1)
 Audit Fees — Audit fees consist of fees billed
for the audit of our annual financial statements and the review of the interim consolidated financial statements.

 (2)
 Audit-Related Fees — These consisted principally
of the aggregate fees related to audits that are not included Audit Fees.

 (3)
 Tax Fees — Tax fees consist of aggregate
fees for tax compliance and tax advice, including the review and preparation of our various jurisdictions' income tax returns.

 Pre-Approval
Policies and Procedures

 The Audit Committee has
the authority to appoint or replace our independent registered public accounting firm (subject, if applicable, to stockholder ratification).
The Audit Committee is also responsible for the compensation and oversight of the work of the independent registered public accounting
firm (including resolution of disagreements between management and the independent registered public accounting firm regarding financial
reporting) for the purpose of preparing or issuing an audit report or related work. The independent registered public accounting firm
was engaged by, and reports directly to, the Audit Committee.

 The Audit Committee pre-approves all audit services and permitted non-audit
services (including the fees and terms thereof) to be performed for us by our independent registered public accounting firm, subject
to the de minimis exceptions for non-audit services described in Section 10A(i)(1)(B) of the Exchange Act and Rule 2-01(c)(7)(i)(C) of
Regulation S-X, provided that all such excepted services are subsequently approved prior to the completion of the audit. We have
complied with the procedures set forth above, and the Audit Committee has otherwise complied with the provisions of its charter.

 Item 15. Exhibits, Financial Statement Schedule

 (a)
 The following documents are filed as part of this Report:

 (1)
 Financial Statements

 Page

 Report of Independent Registered Public Accounting Firm

 Balance Sheets

 Statements of Operations

 Statements of Changes in Shareholders' Deficit

 Statements of Cash Flows

 Notes to Financial Statements

 (2)
 Financial Statements Schedule

 All financial statement schedules are omitted
because they are not applicable or the amounts are immaterial and not required, or the required information is presented in the financial
statements and notes beginning on F-1 on this Report.

 (b)
 Exhibits

 EXHIBIT INDEX

 3.1

 Certificate of Incorporation (Delaware), dated July 27,
 2022 (incorporated by reference to Exhibit 3.1 to Amendment No. 5 to our Registration Statement on Form S-1 filed on August 2, 2022)

 3.2

 Bylaws of Registrant (Delaware) (incorporated by reference to Exhibit
 3.2 to Amendment No. 5 to our Registration Statement on Form S-1 filed on August 2, 2022)

 4.1

 Specimen Common Stock Certificate (Delaware) (incorporated
 by reference to Exhibit 4.1 to Amendment No. 5 to our Registration Statement on Form S-1 filed on August 2, 2022)

 4.2

 Form of Representative's Warrant (incorporated
 by reference to Exhibit 4.5 to Amendment No. 2 to our Registration Statement on Form S-1 filed on April 18, 2022)

 4.3

 Description of Registrant's Securities

 10.1

 Share Exchange Agreement, dated May 7, 2018 by
 and among Capax, Reborn and each of the RB shareholders (incorp orated by reference to Exhibit
 10.1 to Amendment No. 2 to our Registration Statement on Form S-1 filed on April 18, 2022)

 10.2

 Form of Letter Agreement (Lockup) by and among
 Registrant, officers and directors of Registrant and EF Hutton (incorporated by reference to Exhibit 10.2 to Amendment No. 2 to our
 Registration Statement on Form S-1 filed on April 18, 2022)

 10.3

 Form of Director and Officer Indemnity Agreement
 (incorporated by reference to Exhibit 10.3 to Amendment No. 2 to our Registration Statement on Form S-1 filed on April 18, 2022)

 10.4

 Shopping Center Lease by and between Reborn Global
 Holdings, Inc. and La Floresta Regency, LLC, effective July 25, 2016 (incorporated by reference to Exhibit 10.4 to Amendment No.
 2 to our Registration Statement on Form S-1 filed on April 18, 2022)

 10.5

 Standard Industrial/ Commercial Multi-Tenant Lease,
 as amended, by and between Reborn Global Holdings, Inc. and Foothill Crescenta, LLC, effective December 6, 2016 (incorporated by
 reference to Exhibit 10.5 to Amendment No. 2 to our Registration Statement on Form S-1 filed on April 18, 2022)

 10.6

 Shopping Center Lease by and between Reborn Global
 Holdings, Inc. and Sibling Associates, LLC, effective July 12, 2017 (incorporated by reference to Exhibit 10.6 to Amendment No. 2
 to our Registration Statement on Form S-1 filed on April 18, 2022)

 10.7

 Standard Lease by and between Reborn Global Holdings,
 Inc. and El Toro, LP, effective February 12, 2021 (incorporated by reference to Exhibit 10.7 to Amendment No. 2 to our Registration
 Statement on Form S-1 filed on April 18, 2022)

 10.8

 Long Term Kiosk License Agreement by and between
 Reborn Global Holdings, Inc. and Tyler Mall Limited Partnership, effective February 4, 2021 (incorporated by reference to Exhibit
 10.8 to Amendment No. 2 to our Registration Statement on Form S-1 filed on April 18, 2022)

 10.9

 Long Term Kiosk License Agreement by and between
 Reborn Global Holdings, Inc. and Stonestown Shopping Center, LP, effective December 22, 2020 (incorporated by reference to Exhibit
 10.9 to Amendment No. 2 to our Registration Statement on Form S-1 filed on April 18, 2022)

 10.10

 Long Term Kiosk License Agreement by and between
 Reborn Global Holdings, Inc. and Glendale I Mall Associates, LP, effective October 27, 2020 (incorporated by reference to Exhibit
 10.10 to Amendment No. 2 to our Registration Statement on Form S-1 filed on April 18, 2022)

 10.11

 Form of Subscription Agreement (Regulation A+
 Offering) (incorporated by reference to Exhibit 10.11 to Amendment No. 2 to our Registration Statement on Form S-1 filed on April
 18, 2022)

 10.12

 Amendment to Share Exchange Agreement, dated January
 25, 2022, by and among Reborn Coffee Inc., Andrew Weeraratne and each of the former shareholders of Reborn Global Holdings, Inc.,
 a California corporation (incorp orated by reference to Exhibit 10.1 0
 to Amendment No. 5 to our Registration Statement on Form S-1 filed on August 2, 2022)

 10.13

 Offer of Employment by and between the Company
 and Stephan Kim, dated July 27, 2022 (incorporated by reference to Exhibit 10.11 to Amendment No. 5 to our Registration Statement
 on Form S-1 filed on August 2, 2022)

 10.14

 Line of Credit Note issued by Reborn Global Holdings, Inc. on June 1, 2023 in the name of DRE, Inc. (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on July 24, 2023)

 10.15

 Exchange Agreement by and between Reborn Coffee, Inc. and DRE, Inc. dated November 28, 2023 (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on November 29, 2023)

 16.1

 Letter from Kreit and Chiu CPA LLP dated May 1, 2023 (incorporated by reference to Exhibit 16.1 to our Current Report on Form 8-K filed on May 2, 2023)

 21.1

 Subsidiaries of Registrant

 31.1

 Certification of Principal Executive Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. Certification of Principal Executive Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

 31.2

 Certification of Principal Financial Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. Certification of Principal Financial Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

 Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

 97.1

 Reborn Coffee, Inc. Clawback Policy

 101.INS

 101.SCH

 101.CAL

 101.DEF

 101.LAB

 101.PRE

in Exhibit 101).

 Item 16. Form 10-K Summary

 None.

 Report of Independent
Registered Public Accounting Firm

 To the Board of Directors

 and Stockholders of Reborn Coffee, Inc. and Subsidiaries

 Opinion on the Consolidated Financial Statements'

 We have audited
the accompanying consolidated balance sheet of Reborn Coffee, Inc. (the "Company") as of December 31, 2023, the related statement
of operations, stockholders' equity (deficit), and cash flows for the year then ended, and the related notes (collectively referred to
as the "financial statements"). In our opinion, the financial statements present fairly, in all material respects, the financial
position of the Company as of December 31, 2023, and the results of its operations and its cash flows for the year then ended, in conformity
with accounting principles generally accepted in the United States. The financial statements of the Company as of December 31, 2022 and
for the year then ended were audited by other auditors whose report dated April 11, 2023 expressed an unqualified opinion on those statements.

 Substantial
Doubt about the Company's Ability to Continue as a Going Concern

 The accompanying
financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 2 to the financial
statements, the Company's significant operating losses raise substantial doubt about its ability to continue as a going concern.
The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 Basis for
Opinion

 These financial
statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial
statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United
States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities
laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

 We conducted
our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not
required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we
are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion
on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion.

 Our audit included
performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing
procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures
in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management,
as well as evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for
our opinion.

 /s/ BF Borgers CPA PC

 BF Borgers CPA PC (PCAOB ID 5041)

 We have served as the Company's auditor since 2023.

 Lakewood, CO

 F- 1

 Consolidated Balance Sheet

 2023

 2022

 ASSETS

 Current assets:

 Cash and cash equivalents

 $

 676,448

 $

 3,019,035

 Accounts receivable, net of allowance for doubtful accounts of $ 0 and $ 0, respectively

 47,361

 Inventories, net

 166,281

 132,343

 Prepaid expense and other current assets

 773,949

 477,850

 Total current assets

 1,664,039

 3,630,008

 Property and equipment, net

 2,100,146

 1,581,805

 Operating lease right-of-use asset

 4,227,815

 3,010,564

 Other assets

 1,008,419

 235,164

 Total assets

 $

 9,000,419

 $

 8,457,541

 LIABILITIES AND STOCKHOLDERS' EQUITY

 Current liabilities:

 Accounts payable

 $

 399,346

 $

 87,809

 Accrued expenses and current liabilities

 598,468

 233,053

 Loans payable to financial institutions

 791,353

 44,664

 Loan payable to other

 300,000

 -

 Current portion of loan payable, emergency injury disaster loan (EIDL)

 Current portion of loan payable, payroll protection program (PPP)

 45,678

 45,678

 Current portion of operating lease liabilities

 847,990

 624,892

 Total current liabilities

 3,012,895

 1,066,156

 Loans payable to financial institutions, less current portion

 335,147

 6,234

 Loan payable, emergency injury disaster loan (EIDL), less current portion

 469,940

 469,940

 Loan payable, payroll protection program (PPP), less current portion

 51,595

 98,697

 Operating lease liabilities, less current portion

 3,556,999

 2,529,985

 Total liabilities

 7,426,576

 4,171,012

 Commitments and Contingencies

 Stockholders' equity

 Common Stock, $ 0.0001 par value, 40,000,000 shares authorized; and 14,929,390 and 13,162,723 shares issued and outstanding at December 31, 2023 and 2022, respectively

 1,493

 1,316

 Preferred Stock, $ 0.0001 par value, 1,000,000 shares authorized; no shares issued and outstanding at December 31, 2023 and 2022

 -

 -

 Additional paid-in capital

 17,601,837

 16,317,014

 Accumulated deficit

 ( 16,029,487

)

 ( 12,031,801

)

 Total stockholders' equity

 1,573,843

 4,286,529

 Total liabilities and stockholders' equity

 $

 9,000,419

 $

 8,457,541

 See accompanying notes
to consolidated financial statements.

 F- 2

 Consolidated Statements of Operations

 Years Ended December 31,

 2023

 2022

 Net revenues:

 Stores

 $

 5,712,630

 $

 3,184,491

 Wholesale and online

 241,356

 56,032

 Total net revenues

 5,953,986

 3,240,523

 Operating costs and expenses:

 Product, food and drink costs—stores

 1,758,494

 1,092,573

 Cost of sales—wholesale and online

 105,714

 24,542

 General and administrative

 7,967,856

 5,663,950

 Total operating costs and expenses

 9,832,064

 6,781,065

 Loss from operations

 ( 3,878,078

)

 ( 3,540,542

)

 Other income (expense):

 Other income (expense)

 ( 6,283

)

 16,440

 Interest expense

 ( 129,480

)

 ( 29,195

)

 Gain on the sale of building

 16,955

 -

 Total other income (expense), net

 ( 118,808

)

 ( 12,755

)

 Loss before income taxes

 ( 3,996,886

)

 ( 3,553,297

)

 Provision for income taxes

 1,600

 $

)

 $

)

 Loss per share:

 Basic and diluted

 $

 ( 0.30

)

 $

 ( 0.29

)

 Weighted average number of common shares outstanding:

 Basic and diluted

 13,230,613

 12,173,031

 See accompanying notes
to consolidated financial statements.

 F- 3

 Consolidated Shareholders' Equity

 Additional

 Subscription of

 Total

 Common Stock

 Preferred Stock

 Paid-in

 Common

 Accumulated

 Shareholders'

 Shares

 Amount

 Shares

 Amount

 Capital

 Stock

 Deficit

 Equity

 Balance as of December 31, 2021

 11,634,523

 1,163

 -

 -

 $

 9,674,037

 -

 ( 8,476,904

)

 1,198,295

 -

 -

 -

 -

 -

 -

)

)

 Stock compensation – issuance for services

 88,200

 -

 -

 440,991

 -

 -

 441,000

 Common stock issued

 1,440,000

 -

 -

 7,199,856

 -

 -

 7,200,000

 Offering costs associated with issuance of common stock in the Initial Public Offering

 -

 ( 997,870)

 ( 997,870

)

 Balance as of December 31, 2022

 13,162,723

 $

 1,316

 -

 $

 -

 $

 16,317,014

 $

 -

 $

 ( 12,031,801

)

 $

 4,286,529

 -

 -

 -

 -

 -

 -

)

)

 Stock compensation – issuance for services

 100,000

 -

 -

 284,990

 -

 -

 285,000

 Common stock issued – conversion from the credit line

 1,666,667

 -

 -

 999,833

 -

 -

 1,000,000

 Balance as of December 31, 2023

 14,929,390

 $

 1,493

 -

 $

 -

 $

 17,601,837

 $

 -

 $

 ( 16,029,487

)

 $

 1,573,843

 See accompanying notes
to consolidated financial statements.

 F- 4

 Consolidated Statements of Cash Flows

 Years Ended December 31,

 2023

 2022

 Cash flows from operating activities:

 $
)

 $
)

 Adjustments to reconcile net loss to net cash used in operating activities:

 Stock compensation

 285,000

 441,001

 Operating lease

 271,854

 21,065

 Depreciation

 262,019

 210,616

 Changes in operating assets and liabilities:

 Accounts receivable

 ( 46,581
)

 ( 780
)

 Inventories

 ( 33,938
)

 ( 43,466
)

 Prepaid expense and other current assets

 ( 1,069,354
)

 ( 521,176
)

 Accounts payable

 311,537

 42,062

 Accrued expenses and current liabilities

 1,226,193

 108,518

 Net cash used in operating activities

 ( 2,790,956
)

 ( 3,297,058
)

 Cash flows from investing activities:

 Purchases of property and equipment

 ( 1,019,353
)

 ( 681,531
)

 Net cash used in investing activities

 ( 1,019,353
)

 ( 681,531
)

 Cash flows from financing activities:

 Proceeds from issuance of common stock

 -

 7,200,000

 Payment for offering costs

 -

 ( 997,870
)

 Proceeds from Line of Credit

 1,000,000

 685,961

 Repayment of Line of Credit

 -

 ( 685,961
)

 Proceeds from loans

 514,824

 262,215

 Repayments of loans

 ( 47,102
)

 ( 355,783
)

 Repayments of equipment loan payable

 -

 ( 15,989
)

 Net cash provided by financing activities

 1,467,722

 6,092,573

 Net (decrease) increase in cash

 ( 2,342,587
)

 2,113,984

 Cash at beginning of period

 3,019,035

 905,051

 Cash at end of period

 $
 676,448

 $
 3,019,035

 Supplemental disclosures of non-cash financing activities:

 Conversion of credit line to common stock issuances

 $
 1,000,000

 $

 Issuance of common shares for service

 $
 285,000

 $
 441,000

 Supplemental disclosure of cash flow information:

 Cash paid during the years for:

 Interest

 $
 129,000

 $
 8,500

 Income taxes

 $

 $
 1,600

 Lease liabilities and assets

 $
 1,240,000

 $
 903,000

 See accompanying notes
to consolidated financial statements.

 F- 5

 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 1. NATURE OF OPERATIONS

 Reborn Coffee, Inc. ("Reborn")
was incorporated in the State of Florida in January 2018. In July 2022, Reborn was migrated from Florida to Delaware, and filed a certificate
of incorporation with the Secretary of State of the State of Delaware having the same capitalization structure as the Florida predecessor
entity. Reborn has the following wholly owned subsidiaries:

 Reborn
Global Holdings, Inc. ("Reborn Holdings"), a California Corporation incorporated in November 2014. Reborn Holdings
is engaged in the operation of wholesale distribution and retail coffee stores in California to sell a variety of coffee, tea, Reborn
brand name water and other beverages along with bakery and dessert products.

 Reborn Coffee Franchise, LLC (the "Reborn Coffee Franchise"), a California limited liability corporation formed in December 2020, is a franchisor providing premier roaster specialty coffee to franchisees or customers. Reborn Coffee Franchise continues to develop the Reborn Coffee system for the establishment and operation of Reborn Coffee stores using one or more Reborn Coffee marks. Reborn Coffee Franchise does not have any franchisee as of December 31, 2023.

 Reborn Realty, LLC (the "Reborn
Realty"), a California limited liability corporation formed in March 2023, is an entity which acquired a real property located
at 596 Apollo Street, Brea, California.

 Reborn Coffee, Inc., Reborn
Global Holdings, Inc., Reborn Coffee Franchise, LLC, and Reborn Realty, LLC will be collectively referred as the "Company".

 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 Reporting

 The consolidated financial statements
include Reborn Coffee, Inc. and its wholly owned subsidiaries as of and for the years ended December 31, 2023 and 2022.

 Basis of Presentation and Consolidation

 The accompanying consolidated financial
statements have been prepared in accordance with generally accepted accounting principles ("GAAP") as promulgated in the
United States of America. The consolidated financial statements include Reborn Coffee, Inc. and its wholly owned subsidiaries. All intercompany
accounts, transactions, and profits have been eliminated upon consolidation.

 Going Concern

 The accompanying consolidated financial
statements have been prepared assuming the Company will continue as a going concern, which contemplates, among other things, the realization
of assets and satisfaction of liabilities in the normal course of business. The Company had an accumulated deficit of $ 16,029,487 at December
31, 2023, and had a net loss of $ 3,997,686 for the year ended December 31, 2023 and net cash used in operating activities of $ 2,790,956
for the year ended December 31, 2023. These matters raise substantial doubt about the Company's ability to continue as a going concern.

 To support our existing and planned
business model, the Company needs to raise additional capital to fund our future operations. The Company has not experienced any difficulty
in raising funds through loans, and has not experienced any liquidity problems in settling payables in the normal course of business
and repaying loans when they fall due. Successful renewal of our loans, however, is subject to numerous
 risks and uncertainties. In addition, the increasingly competitive industry conditions under which we operate may negatively impacted
our results of operations and cash flows. Additional debt financing is anticipated to fund the Company's operations in near future.
However, there are no current agreements or understandings with regard to the form, time or amount of such financing and there is no
assurance that any of this financing can be obtained or that the Company can continue as a going concern.

 F- 6

 Use of Estimates

 The preparation of consolidated financial
statements in conformity with accounting principles generally accepted in the United States ("U.S. GAAP") requires the Company
to make estimates and assumptions that affect the amounts reported in our consolidated financial statements and the accompanying notes.
Such estimates include accounts receivables, accrued liabilities, income taxes, long-lived assets, and deferred tax valuation allowances.
These estimates generally involve complex issues and require management to make judgments, involve analysis of historical and future
trends that can require extended periods of time to resolve, and are subject to change from period to period. In all cases, actual results
could differ materially from estimates.

 Revenue Recognition

 The Company recognizes revenue in accordance
with Accounting Standards Codification ("ASC") 606, Revenue from Contracts with Customers. The Company's net
revenue primarily consists of revenues from its retail stores and wholesale and online store. Accordingly, the Company recognizes revenue
as follows:

 Retail Store Revenue

 Retail store revenues are recognized when payment is tendered at the point of sale. Retail store revenues are reported net of sales, use or other transaction taxes that are collected from customers and remitted to taxing authorities. Sales taxes that are payable are recorded as accrued as other current liabilities. Retail store revenue makes up approximately 96 % of the Company's total revenue.

 Wholesale and Online Revenue

 Wholesale and online revenues are recognized when the products are delivered, and title passes to the customers or to the wholesale distributors. When customers pick up products at the Company's warehouse, or distributed to the wholesale distributors, the title passes, and revenue is recognized. Wholesale revenues make up approximately 4 % of the Company's total revenue.

 Royalties and Other Fees

 Franchise revenues consists of royalty fee and other franchise fees.
Royalty fee is based on a percentage of franchisee's weekly gross sales revenue at 5 %. The Company recognizes the fee as the underlying
sales occur. The Company recorded revenue from royalties of $ 0 for the years ended December 31, 2023 and 2022. Other fees are earned as
incurred and the Company did not have any other fee revenue for the years ended December 31, 2023 and 2022.

 Customer Loyalty Program

 The Company has a loyalty program whereby a customer receives a discounted
or free beverage after a number of prior purchases. The costs of providing the reward are recognized when incurred and there is
no revenue allocated for original purchases to the provision of the reward since the program is not significant and the usage is uncertain.

 F- 7

 Cost of Sales

 Product, food and drink costs – stores and cost of sales –
wholesale and online primarily include the costs of ingredients of food and beverage sold and related supplies used in customer service.
The wholesale and online sales also include costs of packaging and shipping.

 Shipping and Handling Costs

 The Company incurred freight out costs, which are primarily included
in the Company's cost of sales – wholesale and online. Freight in costs, when attached to a specific purchase, are included
as a component of the cost of the purchased goods and materials items and allocated to accounts in accordance with the nature of the goods.
When the freight in costs are not allocable to an individual purchase or are more significant, they are recorded to a freight and shipping
account within cost of sales.

 General and Administrative Expense

 General and administrative expense
includes store-related expense as well as the Company's corporate headquarters' expenses. These include rent and utilities,
payroll and benefits, and depreciation expenses.

 Advertising Expense

 Advertising costs are expensed as incurred.
Advertising expenses amounted to $ 71,072 and $ 52,688 for the years ended December 31, 2023 and 2022, respectively, and is recorded under
general and administrative expenses in the accompanying consolidated statements of operations.

 Pre-opening Costs

 Pre-opening costs for new stores consist
primarily of payroll and recruiting expense, training, marketing, rent, travel, and supplies, and are expensed as incurred.

 Accounts Receivable

 Accounts receivables are stated net
of allowance for doubtful accounts. The allowance for doubtful accounts is determined primarily on the basis of past collection experience
and general economic conditions. The Company determines terms and conditions for its customers based on volume transacted by the customer,
customer creditworthiness and past transaction history. At December 31, 2023 and 2022, allowance for doubtful accounts was zero. The Company
does not have any off-balance sheet exposure related to its customers.

 Inventories

 Inventories consisted primarily of
coffee beans, drink products, and supplies which are recorded at cost or at net realizable value.

 F- 8

 Property and Equipment

 Property and equipment are recorded
at cost. Maintenance and repairs are charged to expense as incurred. Depreciation and amortization are provided using both the straight-line
and declining balance methods over the following estimated useful lives:

 Furniture and fixtures

 5 - 7 Years

 Store construction

 Lesser of the lease term or the estimated useful lives of the improvements, generally 6 years

 Leasehold improvement

 Lesser of the lease term or the estimated useful lives of the improvements, generally 6 years

 When assets are retired or disposed
of, the cost and accumulated depreciation thereon are removed, and any resulting gains or losses are included in the consolidated statements
of operations. Leasehold improvements are amortized using the straight-line method over the estimated life of the asset, not to exceed
the length of the lease. Repair and maintenance costs are expensed as incurred.

 Operating Leases

 The Company adopted FASB Accounting
Standards Codification, or ASC, Topic 842, Leases ("ASC 842") which requires the recognition of the right-of-use assets and
relating operating and finance lease liabilities on the balance sheet. Under ASC 842, all leases are required to be recorded on the balance
sheet and are classified as either operating leases or finance leases. The lease classification affects the expense recognition in the
income statement. Operating lease charges are recorded entirely in operating expenses. Finance lease charges are split, where amortization
of the right-of-use asset is recorded in operating expenses and an implied interest component is recorded in interest expense (Note 11).

 Earnings Per Share

 Financial Accounting Standard Board
("FASB") Accounting Standards Codification ("ASC") Topic 260, Earnings Per Share, requires a reconciliation of
the numerator and denominator of the basic and diluted earnings (loss) per share (EPS) computations.

 Basic earnings (loss) per share are
computed by dividing net earnings available to common shareholders by the weighted-average number of common shares outstanding during
the period. Diluted earnings (loss) per share is computed similar to basic earnings per share except that the denominator is increased
to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and
if the additional common shares were dilutive. In periods where losses are reported, the weighted-average number of common stock outstanding
excludes common stock equivalents, because their inclusion would be anti-dilutive.

 The Company did not have any dilutive shares for the years
ended December 31, 2023 and 2022.

 Segment Reporting

 FASB ASC Topic 280, Segment Reporting,
requires public companies to report financial and descriptive information about their reportable operating segments. The Company's
management identifies operating segments based on how the Company's management internally evaluate separate financial information,
business activities and management responsibility. At the current time, the Company has only one reportable segment, consisting of both
the wholesale and retail sales of coffee, water, and other beverages. The Company's franchisor subsidiary was not material as of
and for the years ended December 31, 2023 and 2022.

 Long-lived Assets

 In accordance with FASB ASC Topic 360,
Property, Plant, and Equipment, the Company reviews for impairment of long-lived assets and certain identifiable intangibles whenever
events or circumstances indicate that the carrying amount of assets may not be recoverable. The Company considers the carrying value of
assets may not be recoverable based upon our review of the following events or changes in circumstances: the asset's ability to
continue to generate income from operations and positive cash flow in future periods; loss of legal ownership or title to the assets;
significant changes in our strategic business objectives and utilization of the asset; or significant negative industry or economic trends.
An impairment loss would be recognized when estimated future cash flows expected to result from the use of the asset are less than its
carrying amount. As of December 31, 2023 and 2022, the Company was not aware of any events or changes in circumstances that would indicate
that the long-lived assets are impaired.

 F- 9

 Fair Value of Financial Instruments

 The Company records its financial assets
and liabilities at fair value, which is defined under the applicable accounting standards as the exchange price that would be received
for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability
in an orderly transaction between market participants on the measure date. The Company uses valuation techniques to measure fair value,
maximizing the use of observable outputs and minimizing the use of unobservable inputs. The standard describes a fair value hierarchy
based on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure
fair value which are the following:

 Level 1 – Quoted prices in active markets for identical
assets or liabilities.

 Level 2 – Inputs other than Level
1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets
that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full
term of the assets or liabilities.

 Level 3 – Inputs include management's
best estimate of what market participants would use in pricing the asset or liability at the measurement date. The inputs are unobservable
in the market and significant to the instrument's valuation.

 As of December 31, 2023 and 2022, the
Company believes that the carrying value of accounts receivable, accounts payable, accrued expenses, and other current assets and liabilities
approximate fair value due to the short maturity of theses financial instruments. The financial statements do not include any financial
instruments at fair value on a recurring or non-recurring basis.

 Concentration of Credit Risk

 Financial instruments that potentially
subject the Company to concentrations of credit risk are accounts receivable arising from its normal business activities. The Company
performs ongoing credit evaluations to its customers and establishes allowances when appropriate.

 The Company purchases from various vendors
for its operations. For the years ended December 31, 2023 and 2022, no purchases from any vendors accounted for a significant amount of
the Company's bean coffee purchases.

 F- 10

 Related Parties

 Related parties are any entities or
individuals that, through employment, ownership, or other means, possess the ability to direct or cause the direction of management and
policies of the Company.

 Significant Recent Developments Regarding COVID-19

 The novel coronavirus ("COVID-19")
pandemic has significantly impacted health and economic conditions throughout the United States and globally, as public concern about
becoming ill with the virus has led to the issuance of recommendations and/or mandates from federal, state and local authorities to practice
social distancing or self-quarantine. The Company is continually monitoring the outbreak of COVID-19 and the related business and travel
restrictions and changes to behavior intended to reduce its spread, and its impact on operations, financial position, cash flows, inventory,
supply chains, purchasing trends, customer payments, and the industry in general, in addition to the impact on its employees. We have
experienced significant disruptions to our business due to the COVID-19 pandemic and related suggested and mandated social distancing
and shelter-in-place orders.

 Recent Accounting Pronouncement

 In June 2016, the FASB issued Accounting
Standards Update No. 2016-13, "Financial Instruments - Credit Losses (Topic 326)" ("ASU 2016-13"). ASU 2016-13
revises the methodology for measuring credit losses on financial instruments and the timing of when such losses are recorded. Originally,
ASU 2016-13 was effective for fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2019, with
early adoption permitted. In November 2019, FASB issued ASU 2019-10, "Financial Instruments – Credit Losses (Topic 326), Derivatives
and Hedging (Topic 815), and Leases (Topic 842)." This ASU defers the effective date of ASU 2016-13 for public companies that are
considered smaller reporting companies as defined by the SEC to fiscal years beginning after December 15, 2022, including interim periods
within those fiscal years. The Company is planning to adopt this standard in the first quarter of fiscal 2023. The Company evaluated and
concluded that no material effects of adopting the provisions of ASU No. 2016-13 on its consolidated financial statements.

 Other recently issued accounting updates are not expected
to have a material impact on the Company's consolidated financial statements.

 F- 11

 3. PROPERTY AND EQUIPMENT

 Property and equipment consisted of the following:

 2023

 2022

 Furniture and equipment

 $
 1,459,400

 $
 1,203,737

 Leasehold improvement

 645,032

 639,602

 Store construction

 361,575

 251,745

 Store

 663,651

 300,000

 Vehicle

 103,645

 57,859

 Total property and equipment

 3,233,303

 2,452,943

 Less accumulated depreciation

 ( 1,133,157
)

 ( 871,138
)

 Total property and equipment, net

 $
 2,100,146

 $
 1,581,805

 Depreciation expense on property and
equipment amounted to approximately $ 262,000 and $ 211,000 for the years ended December 31, 2023 and 2022, respectively.

 4. LOANS PAYABLE TO FINANCIAL INSITUTIONS

 Loans payable to financial institutions consist
of the followings:

 2023

 2022

 Loan agreement with principal amount of $ 140,954 and repayment rate of 20.5 % for a total of $ 124,430. The loan payable matures in February 2024

 -

 50,898

 Loan agreements with principal amount of $ 960,777 and repayment rate of 14.75 % to 20.0 % for a total of $ 845,484. The loans payable mature on various dates in 2025.

 1,005,442

 -

 Loan agreement with principal amount of $ 140,954 with an interest rate of 30.0 % per annum with a maturity date on May 31, 2024

 121,058

 -

 Less: current portion

 ( 791,353
)

 ( 44,664
)

 Total loan payable, net of current

 $
 335,147

 $
 6,234

 5. LOAN PAYABLE TO OTHER

 On December 27, 2023, the Company entered into
a short-term borrowing agreement with a private party for a principal amount of $ 300,000 with a monthly interest of $ 9,000. The loan
payable matures on March 31, 2024.

 F- 12

 6. LOAN PAYABLE, EMERGENCY INJURY DISASTER LOAN (EIDL)

 2023

 2022

 May 16, 2020 ($ 150,000) - Loan agreement with principal amount of $150,00 with an interest rate of 3.75 % and maturity date on May 16, 2050

 $
 150,000

 $
 150,000

 June 28, 2021 ($ 350,000) – Loan agreement with principal amount of $ 350,000 with an interest rate of 3.75 % and maturity date on May 18, 2050

 350,000

 350,000

 Total long-term loan payable, emergency injury disaster loan (EIDL)

 500,000

 500,000

 Less - current portion

 ( 30,060
)

 ( 30,060
)

 Total loan payable, emergency injury disaster loan (EIDL), less current portion

 $
 469,940

 $
 469,940

 The following table provides future minimum payments:

 For the years ended December 31,

 Amount

 2024

 $

 2025

 2026

 2027

 2028

 Thereafter

 349,700

 Total

 $
 500,000

 May 16, 2020 – $ 150,000

 On May 16, 2020, the Company executed
the standard loan documents required for securing a loan (the "EIDL Loan") from the SBA under its Economic Injury Disaster
Loan ("EIDL") assistance program in light of the impact of the COVID-19 pandemic on the Company's business. As of December
31, 2022, the loan payable, Emergency Injury Disaster Loan noted above is not in default.

 Pursuant to that certain Loan Authorization
and Agreement (the "SBA Loan Agreement"), the Company borrowed an aggregate principal amount of the EIDL Loan of $ 150,000,
with proceeds to be used for working capital purposes. Interest accrues at the rate of 3.75 % per annum and will accrue only on funds
actually advanced from the date of each advance. Installment payments, including principal and interest, are due monthly beginning May
16, 2021 (twelve months from the date of the SBA Loan) in the amount of $ 731. The balance of principal and interest is payable thirty
years from the date of the SBA Loan. In connection therewith, the Company also received a $ 10,000 grant, which does not have to be repaid.
During the year ended December 31, 2020, $ 10,000 was recorded in Economy injury disaster loan (EIDL) grant income in the Statements of
Operations. The schedule of payments on this loan was later deferred to commence 24 months from the date of loan, which was May 2022.

 In connection therewith, the Company
executed (i) a loan for the benefit of the SBA (the "SBA Loan"), which contains customary events of default and (ii) a Security
Agreement, granting the SBA a security interest in all tangible and intangible personal property of the Company, which also contains
customary events of default (the "SBA Security Agreement").

 June 28, 2021 – $ 350,000

 On June 28, 2021, the Company executed
the standard loan documents required for securing a loan (the "EIDL Loan") from the SBA under its Economic Injury Disaster
Loan ("EIDL") assistance program in light of the impact of the COVID-19 pandemic on the Company's business. As of December
31, 2022, the loan payable, Emergency Injury Disaster Loan noted above is not in default.

 Pursuant to that certain Amended Loan
Authorization and Agreement (the "SBA Loan Agreement"), the Company borrowed an aggregate principal amount of the EIDL Loan
of $ 500,000, with proceeds to be used for working capital purposes. Interest accrues at the rate of 3.75 % per annum and will accrue only
on funds actually advanced from the date of each advance. Installment payments, including principal and interest, are due monthly beginning
April 16, 2022 (twenty four months from the original date of the SBA Loan) in the amount of $ 2,505. The balance of principal and interest
is payable thirty years from the original date of the SBA Loan.

 F- 13

 7. LOAN PAYABLE, PAYROLL PROTECTION LOAN PROGRAM (PPP)

 2023

 2022

 Loan payable from Payroll protection program (PPP)

 $
 97,273

 $
 144,375

 Less - current portion

 ( 45,678
)

 ( 45,678
)

 Total loan payable, payroll protection program (PPP), less current portion

 $
 51,595

 $
 98,697

 The Paycheck Protection Program Loan
(the "PPP Loan") is administered by the U.S. Small Business Administration (the "SBA"). The interest rate of
the loan is 1.00 % per annum and accrues on the unpaid principal balance computed on the basis of the actual number of days elapsed in
a year of 360 days. Commencing seven months after the effective date of the PPP Loan, the Company is required to pay the Lender equal
monthly payments of principal and interest as required to fully amortize any unforgiven principal balance of the loan by the two-year
anniversary of the effective date of the PPP Loan (the "Maturity Date"). The PPP Loan contains customary events of default
relating to, among other things, payment defaults, making materially false or misleading representations to the SBA or the Lender, or
breaching the terms of the PPP Loan. The occurrence of an event of default may result in the repayment of all amounts outstanding under
the PPP Loan, collection of all amounts owing from the Company, or filing suit and obtaining judgment against the Company. Under the
terms of the CARES Act, PPP loan recipients can apply for and be granted forgiveness for all or a portion of the loan granted under the
PPP. Such forgiveness will be determined, subject to limitations, based on the use of loan proceeds for payment of payroll costs and
any payments of mortgage interest, rent, and utilities. Recent modifications to the PPP by the U.S. Treasury and Congress have extended
the time period for loan forgiveness beyond the original eight-week period, making it possible for the Company to apply for forgiveness
of its PPP loan.

 8. INCOME TAX

 Total income tax (benefit) expense consists of the following:

 For the Years Ended December 31,

 2023

 2022

 Current provision (benefit):

 Federal

 $
 -

 $
 -

 State

 1,600

 Total current provision (benefit)

 1,600

 Deferred provision (benefit):

 Federal

 -

 -

 State

 -

 -

 Total deferred provision (benefit)

 -

 -

 Total tax provision (benefit)

 $

 $
 1,600

 F- 14

 8. INCOME TAX (continued)

 A reconciliation of the Company's effective tax rate to the
statutory federal rate is as follows:

 Description

 2023

 2022

 Statutory federal rate

 21.00
 %

 21.00
 %

 State income taxes net of federal income tax benefit and others

 6.98
 %

 6.98
 %

 Permanent differences for tax purposes and others

 0.00
 %

 0.00
 %

 Change in valuation allowance

 - 27.98
 %

 - 27.98
 %

 Effective tax rate

 %

 %

 The income tax benefit differs from the amount
computed by applying the U.S. federal statutory tax rate of 21 % and California state income taxes of 6.98 % due to the change in the valuation
allowance.

 Deferred tax assets

 2023

 2022

 Deferred tax assets:

 Net operating loss

 $
 3,354,545

 $
 2,515,031

 Other temporary differences

 -

 -

 Total deferred tax assets

 3,354,545

 2,515,031

 Less – valuation allowance

 ( 3,354,545
)

 ( 2,515,031
)

 Total deferred tax assets, net of valuation allowance

 $
 -

 $
 -

 Deferred income taxes reflect the temporary
differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax
purposes. The components of deferred tax assets and liabilities are as follows:

 As of December 31, 2023, the Company had available net operating loss
carryovers of approximately $ 3,355,000. Per the Tax Cuts and Jobs Act (TCJA) implemented in 2018, the two-year carryback provision was
removed and now allows for an indefinite carryforward period. The carryforwards are limited to 80 % of each subsequent year's net
income. As a result, net operating loss may be applied against future taxable income and expires at various dates subject to certain limitations.
The Company has a deferred tax asset arising substantially from the benefits of such net operating loss deduction and has recorded a valuation
allowance for the full amount of this deferred tax asset since it is more likely than not that some or all of the deferred tax asset may
not be realized.

 The Company files income tax returns
in the U.S. federal jurisdiction and California and is subject to income tax examinations by federal tax authorities for tax year ended
2018 and later and subject to California authorities for tax year ended 2017 and later. The Company currently is not under examination
by any tax authority. The Company's policy is to record interest and penalties on uncertain tax positions as income tax expense.
As of December 31, 2023 and December 32, 2021, the Company has no accrued interest or penalties related to uncertain tax positions.

 As of December 31, 2023, the Company had cumulative net operating loss
carryforwards for federal tax purposes of approximately $ 3,354,545. In addition, the Company had state tax net operating loss carryforwards
of the same amount. The carryforwards may be applied against future taxable income and expires at various dates subject to certain limitations.

 F- 15

 9. COMMITMENTS AND CONTINGENCIES

 Operating Leases

 The Company entered into the following operating facility
leases:

 Brea - On September 1, 2018, the Company entered into an operating facility lease for its corporate office located in Brea, California with a term of 72 months and an option to extend. The lease started on September 2018 and expires in August 2024.

 La Floresta - On July 25, 2016, the Company entered into an operating facility lease for its store located at La Floresta Shopping Village in Brea, California with a term of 60 months and an option to extend. The lease started in July 2016 and expiration date was extended to November 2024.

 La Crescenta - On May 2017, the Company entered into an operating facility lease for its store located in La Crescenta, California with 120 months term with option to extend. The lease started on May 2017 and expires in May 2027. The Company entered into non-cancellable lease agreement for a coffee shop approximately 1,607 square feet located in La Crescenta, California commencing in May 2017 and expiring in April 2027. The monthly lease payment under the lease agreement approximately $ 6,026.

 Corona Del Mar - On January 18, 2023, the Company
renewed its retail store in Corona Del Mar, California. As part of that lease renewal, the Company renewed the original operating lease
with 60 months term with an option to extend. The lease expires in January 2028. The monthly lease payment under the renewed lease agreement
is approximately $ 5,001.

 Laguna Woods - On February 12, 2021, the Company
entered into an operating facility lease for its store located at Home Depot Center in Laguna Woods, California with a term of 60 months
and an option to extend. The lease started in June 2021 and expires in May 2026.

 Manhattan Village - On March
1, 2022, the Company entered into an operating facility lease for its store located at Manhattan Beach, California with 60 months term
with option to extend. The lease started in March 2022 and expires in February 2027.

 Cabazon - On May 2017, the
Company entered into an operating facility lease for its store located in Cabazon, California with 120 months term with option to extend.
The lease started in November 2022 and expires in October 2032. The Company entered into non-cancellable lease agreement for a coffee
shop approximately 1,734 square feet located in Cabazon, California commencing in November 2022 and expiring in November 2032. The monthly
lease payment under the lease agreement is approximately $ 6,521.

 Huntington Beach - On October
7, 2022, the Company entered into an operating facility lease for its store located at Huntington Beach, California with a 124 months
term with option to extend. The lease started in November 2021 and expires in February 2032.

 Santa Anita - On December 22, 2020,
the Company entered into an operating facility lease for its store located at Arcadia, California with 36 months term with option to extend.
The lease started in February 2021 and expires in January 2024.

 Riverside - On February 4,
2021, the Company entered into an operating facility lease for its store located at Galleria at Tyler in Riverside, California with a
term of 84 months and an option to extend. The lease started in April 2021 and expires in March 2028.

 San Francisco - On December
22, 2020, the Company entered into an operating facility lease for its store located at Stonestown Galleria in San Francisco, California
with a term of 84 months with an option to extend. The lease started in June 2021 and expires in April 2028.

 Intersect in Irvine - On October 1, 2022 the Company
entered into a percentage base lease agreement for the store located in Irvine, California with 9 months term with option to extend. The
lease started in October 2022 and expires on December 31, 2023 with an execution of extension. The rate to be used is 10 % and it's
based on monthly gross sales.

 Diamond Bar – On March
20, 2023, the Company entered into an operating facility lease for its store located at Diamond Bar, California which matures on March
31, 2027. The monthly lease payment under the lease agreement is approximately $ 5,900.

 Anaheim - On March 3, 2023, the Company entered
into an operating facility lease for its store located at Anaheim, California with 120 months term with option to extend. The lease started
in March 2023 and expires in February 2033.

 F- 16

 9. COMMITMENTS AND CONTINGENCIES (continued)

 Operating lease right-of-use ("ROU")
assets and liabilities are recognized at commencement date based on the present value of lease payments over the lease term. ROU assets
represent our right to use an underlying asset for the lease term and lease liabilities represent our obligation to make lease payments
arising from the lease. Generally, the implicit rate of interest in arrangements is not readily determinable and the Company utilizes
its incremental borrowing rate in determining the present value of lease payments. The Company's incremental borrowing rate is a
hypothetical rate based on its understanding of what its credit rating would be. The operating lease ROU asset includes any lease payments
made and excludes lease incentives. Our variable lease payments primarily consist of maintenance and other operating expenses from our
real estate leases. Variable lease payments are excluded from the ROU assets and lease liabilities and are recognized in the period in
which the obligation for those payments is incurred. Our lease terms may include options to extend or terminate the lease when it is reasonably
certain that we will exercise that option. Lease expense for minimum lease payments is recognized on a straight-line basis over the lease
term.

 The Company has lease agreements with
lease and non-lease components. The Company has elected to account for these lease and non-lease components as a single lease component.

 In accordance with ASC 842, the components
of lease expense were as follows:

 Year ended December 31,

 2023

 2022

 Operating lease expense

 $
 1,256,022

 $
 899,304

 Total lease expense

 $
 1,256,022

 $
 899,304

 In accordance with ASC 842, other information related to
leases was as follows:

 Year ended December 31,

 2023

 2022

 Operating cash flows from operating leases

 $
 1,240,225

 $
 903,393

 Cash paid for amounts included in the measurement of lease liabilities

 $
 1,240,225

 $
 903,393

 Weighted-average remaining lease term—operating leases

 5.9 years

 Weighted-average discount rate—operating leases

 10.6
 %

 In accordance with ASC 842, maturities of operating lease
liabilities as of December 31, 2023 were as follows:

 Operating

 For the years ended December 31,

 Lease

 2024

 $
 1,240,225

 2025

 1,277,176

 2026

 1,143,371

 2027

 1,082,859

 2028

 734,407

 Thereafter

 1,964,365

 Total undiscounted cash flows

 $
 7,442,402

 Reconciliation of lease liabilities:

 Weighted-average remaining lease terms

 5.9 Years

 Weighted-average discount rate

 10.6
 %

 Present values

 $
 3,154,877

 Lease liabilities—current

 847,990

 Lease liabilities—long-term

 3,556,999

 Lease liabilities—total

 $
 4,404,989

 Difference between undiscounted and discounted cash flows

 $
 3,037,413

 Contingencies

 The Company is subject to various legal proceedings from time to time
as part of its business. As of December 31, 2023, the Company was not currently party to any legal proceedings or threatened legal proceedings,
the adverse outcome of which, individually or in the aggregate, it believes would have a material adverse effect on its business, financial
condition and results of operations.

 F- 17

 10. SHAREHOLDERS' EQUITY

 Common Stock

 The Company has authorization to issue
and have outstanding at any one time 40,000,000 share of common stock with a par value of $ 0.0001 per share. The shareholders of common
stock shall be entitled to one vote per share and dividends declared by the Company's Board of Directors.

 Preferred Stock

 The Company has authorization to issue and have outstanding at any
one time 1,000,000 share of preferred stock with a par value of $ 0.0001 per share, in one or more classes or series within a class as
may be determined by our board of directors, who establish, from time to time, the number of shares to be included in each class or series,
fix the designation, powers, preferences and rights of the shares of each such class or series and any qualifications, limitations or
restrictions thereof. Any preferred stock so issued is senior to other existing classes of common stock with respect to the payment of
dividends or amounts upon liquidation or dissolution. As of December 31, 2023 and 2022, no shares of our preferred stock had been designated
any rights and we had no shares of preferred stock issued and outstanding.

 Issuance of Common Stock in Settlement of Antidilution
Provisions

 In May 2018, the Company had entered
into a share exchange agreement wherein Capax, Inc., the predecessor entity of Reborn Coffee, Inc. ("Capax") effectively
merged with Reborn Global Holdings, Inc. to form the Company. In this share exchange agreement, the preexisting shareholder of Capax
were provided covenants that for a period of one year following the date upon which the Company is approved for quotation or trading
on a public exchange ("IPO"), the percentage of ownership of the prior shareholders of Capax would not be less than the 5 %
of the total number of shares of voting common stock outstanding of the Company that they owned following the share exchange. In the
event the ownership of the pre-merger shareholders of Capax fell below 5 %, the Company was obligated to issue that number of shares of
common stock to those shareholders which would increase the ownership of all of the Pre-Merger Shareholders to five percent ( 5 %) of the
total outstanding voting common shares of the Company. During the year ended December 31, 2021, the Company issued 325,495 shares
of common stock under these provisions.

 On January 25, 2022, the Company modified
this agreement with the preexisting shareholders to effectively end the antidilution protection at the time of a successful IPO, eliminating
the one-year period following an IPO as provided under the original agreement. The shareholders would be entitled to additional protection
through the IPO date should the Company issue any additional shares between December 31, 2021 and the IPO date. The Company has not issued
any additional shares subsequent to December 31, 2021.

 Initial Public Offering

 In August 2022, the Company consummated
its initial public offering (the "IPO") of 1,440,000 shares of its common stock at a public offering price of $ 5.00
per share, generating gross proceeds of $ 7,200,000. Net proceeds from the IPO were approximately $ 6.2 million after deducting underwriting
discounts and commissions and other offering expenses of approximately $ 998,000.

 The Company had granted the underwriters
a 45-day option to purchase up to 216,000 additional shares (equal to 15 % of the shares of common stock sold in the offering)
to cover over-allotments. In addition, the Company had agreed to issue to the representative of the several underwriters warrants to purchase
the number of shares of common stock in the aggregate equal to five percent ( 5 %) of the shares of common stock to be issued and sold in
the IPO. The warrants are exercisable for a price per share equal to 125 % of the public offering price. No over-allotment option
or representative's warrants have been exercised.

 F- 18

 10. SHAREHOLDERS' EQUITY (continued)

 Stock Compensation

 The Company issued a total of 100,000 shares of common stock to employees
and consultants for compensation. These shares were valued at $ 2.85 per share for total stock-based compensation expense of $ 285,000.
These shares were fully vested at issuance and as such the related stock-based compensation was recognized immediately.

 Dividend policy

 Dividends are paid at the discretion of the Board of Directors. There
were no dividends declared for the years ended December 31, 2023 and 2022, respectively.

 11. EARNINGS PER SHARE

 The Company calculates earnings per
share in accordance with FASB ASC 260, Earnings Per Share, which requires a dual presentation of basic and diluted earnings per share.
Basic earnings per share are computed using the weighted average number of shares outstanding during the fiscal year. Potentially dilutive
common shares consist of stock options outstanding (using the treasury method).

 The following table sets forth the computation of basic
and diluted net income per common share:

 Years Ending December 31,

 2023

 2022

 Net Loss

 $
)

 $
)

 Weighted Average Shares of Common Stock Outstanding

 Basic

 13,230,613

 12,173,031

 Diluted

 13,230,613

 12,173,031

 Years Ending December 31,

 2023

 2022

 Earnings Per Share - Basic

 Net Loss Per Share

 ( 0.30
)

 ( 0.29
)

 Earnings Per Share - Diluted

 Net Loss Per Share

 ( 0.30
)

 ( 0.29
)

 12. SUBSEQUENT EVENTS

 The Company evaluated all events or transactions that occurred after
December 31, 2023 up through the date the consolidated financial statements were available to be issued. Based upon the evaluation, except
as disclosed below or within the footnotes, the Company did not identify any recognized or non-recognized subsequent events that would
have required adjustment or disclosure in the consolidated financial statements as of and for the year ended December 31, 2023.

 On January 22, 2024, the Company effectuated a reverse stock
split of its issued common stock, par value $ 0.0001, in the ratio of 1-for-8.

 In March 2024, the Company closed stores located in Irvine, Cabazon
and San Francisco, California.

 F- 19

 Signatures

 Pursuant to the requirements
of Section 13 or 15(d) of the Securities Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.

 Signature

 Title

 Date

 /s/ Jay Kim

 Chief Executive Officer

 ( Principal Executive Officer)

 /s/ Stephan Kim

 ( Principal Financial and Accounting Officer)

 Pursuant to the requirements of the Securities
Exchange Act of 1934, this Report has been signed below by the following persons on behalf of the registrant and in the capacities and
on the dates indicated.

 Signature

 Title

 Date

 /s/ Jay Kim

 Chief Executive Officer

 (Principal Executive Officer)

 /s/ Stephan Kim

 (Principal Financial and Accounting Officer)

 /s/ Farooq M. Arjomand

 Chairman of the Board of Directors

 Farooq M. Arjomand

 /s/ Dennis R. Egidi

 Dennis R. Egidi

 /s/ Sehan Kim

 Sehan Kim

 /s/ Andy Nasim

 Andy Nasim

 /s/ Jennifer Tan

 Jennifer Tan

 0.29 0.30 12173031 13230613

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